Vijay Mahajan is the John P. Harbin Centennial Chair in Business at

McCombs School of Business The McCombs School of Business (McCombs School or McCombs) is a business school at The University of Texas at Austin, a public research university in Austin, Texas. In addition to the main campus in Downtown Austin, McCombs offers classes outside ...

University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...

. He was born on April 5, 1948 in Jammu, India. He is known for his work on

marketing strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ...

international marketing Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". Global marketing is also a field of study in general busin ...

and

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...

. He was the dean of the

Indian School of Business The Indian School of Business (ISB) is a private business school established in India in 2001. It has two parallel campuses in India, in Hyderabad (Telangana) and Mohali (Punjab). It offers certificates in various post-graduate management prog ...

from 2002-2004 and is a former editor-in-chief of the

Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...

Books

*Mahajan, Vijay, and Kamini Banga. The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education, 2005. *Vijay Mahajan. 2009. Africa Rising. Wharton School Publishing. *Vijay Mahajan. 2012. The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass. *Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co.

Selected publications

*Chitturi, Ravindra, Rajagopal Raghunathan, and Vijay Mahajan. "Delight by design: The role of hedonic versus utilitarian benefits." Journal of Marketing 72, no. 3 (2008): 48-63. *Burnham, Thomas A., Judy K. Frels, and Vijay Mahajan. "Consumer switching costs: a typology, antecedents, and consequences." Journal of the Academy of marketing Science 31, no. 2 (2003): 109-126. *Sarin, Shikhar, and Vijay Mahajan. "The effect of reward structures on the performance of cross-functional product development teams." Journal of marketing 65, no. 2 (2001): 35-53. *Mahajan, Vijay, Eitan Muller, and Rajendra K. Srivastava. "Determination of adopter categories by using innovation diffusion models." Journal of Marketing Research (1990): 37-50. *Mahajan, Vijay, Eitan Muller, and Frank M. Bass. "Diffusion of new products: Empirical generalizations and managerial uses." Marketing Science 14, no. 3_supplement (1995): G79-G88. *Bettis, Richard A., and Vijay Mahajan. "Risk/return performance of diversified firms." Management Science 31, no. 7 (1985): 785-799.

References

American business theorists American business writers American economics writers Marketing people Living people 1948 births McCombs School of Business faculty American people of Indian descent American academics of Indian descent Indian American Indian scholars Journal of Marketing Research editors {{US-academic-bio-stub