Eyal Biyalogorsky (

Hebrew Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...

: אייל בילוגורסקי;

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

) is a

Professor Professor (commonly abbreviated as Prof.) is an Academy, academic rank at university, universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who pr ...

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and Deputy Dean at the Arison School of Business at the Reichman University.Prof. Eyal Biyalogorsky
in Reichman University Website Biyalogorsky's research focusses on

pricing Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acqui ...

, product management, product Marketing strategy and consumer referral management.

Career

Biyalogorsky completed his

B.Sc. A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University of ...

Electrical Engineering Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...

from Tel-Aviv University in 1988. He completed his

Ph.D. A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is a ...

from Fuqua School of Business at

Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...

in Durham

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...

in 1998. His Ph.D. focussed on

Business Administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

and Marketing with his dissertation on ‘Bounded Rationality Competition’. Biyalogorsky is an active member of the academic community starting his teaching career from 1995 to 1997 at Duke University, teaching in a range of marketing and management programs. From 1999 to 2009 he held roles as a Professor of Marketing at

University of California, Davis The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The institut ...

, lecturing on marketing management, pricing, business policy and product management. Biyalogorsky joined Arison School of Business at Reichman University in 2008, as a Professor of Marketing, holding this role to today. In this role he lectures on a range of marketing subjects, including pricing policy. From the years of 2012-2017 Biyalogorsky held the position of Head of the Research MBA Program at Reichman University.

Research

Research conducted by Biyalogorsky is in the area of pricing and product strategy, including customer referral management. Biyalogorsky's research focusses on the following primary areas: * Customer referral management and developing rewards programs for active customers, some of this work has examined how firms can proactively influence customer word of mouth as part of the marketing mix, for example, through seeding programs that target influencers or by Referral programs * New product marketing * Online marketing strategies to develop higher offline sales Hashai's research has been published in leading management, strategy, innovation and international business journals such as

International Journal of Research in Marketing ''International Journal of Research in Marketing (IJRM)'' is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier. The Co-Editors ...

Production and Operations Management ''Production and Operations Management'' is a peer-reviewed academic journal covering research on all topics in product and process design, operations, and supply chain management. ''Production and Operations Management'' is published by Wiley-Bla ...

Marketing Science Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools a ...

, Quantitative Marketing and Economics,

Journal of Service Research The ''Journal of Service Research'' is a quarterly peer-reviewed academic journal that covers the field of business studies. The current editor-in-chief is Ming-Hui Huang (National Taiwan University). The journal was established by Roland Rust (U ...

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

Published works

(Partial List)

Selected articles

* Eyal Biyalogorsky, Amir Heiman, and

Eitan Muller Eitan Muller ( he, איתן מילר; Israel) is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation, new ...

, The differential effects of time and usage on the brand premiums of automobiles,

, 2021 * Eyal Biyalogorsky, and Oded Koenigsberg, The Design and Introduction of Product Lines When Consumer Valuations are Uncertain.

. 23, 2013 * Yalcin, Taylan,

Elie Ofek Elie Ofek is an Israeli-American economist currently at Harvard Business School. Published works Ofek has more than 290 publications, with an h-index of 50. (Partial List) Books * Elie Ofek, Barak Libai, Eitan Muller, Innovation Equity: Asses ...

, Oded Koenigsberg, and Eyal Biyalogorsky, Complementary Goods: Creating, Capturing And Competing For Value,

, 32, 2013, pp. 554–569 * Koenigsberg, Oded, Eyal Biyalogorsky,

, and Taylan Yalcin, Executive Summary: Never Mind the Complements, Where's the Value?, Business Strategy Review, 24, 2013 * Eyal Biyalogorsky, and Oded Koenigsberg, Ownership coordination in a channel: Incentives, returns, and negotiations, Quantitative Marketing and Economics. 8., 2010, pp. 461–490 * Eyal Biyalogorsky, William Boulding, and Richard Staelin, Stuck in the Past: Why Managers Persist With New Product Failures,

, American Marketing Associationm ISSN. 70, 2006, pp. 108–121 * Eyal Biyalogorsky, Eitan Gerstner, Dan Weiss, and Jinhong Xie, The Economics of Service Upgrades, Journal of Service Research - J SERV RES. 7, 2005, pp. 234–244 *

Barak Libai Barak Libai ( he, ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social e ...

, Eyal Biyalogorsky, and Eitan Gerstner, Setting Referral Fees in Affiliate Marketing., Journal of Service Research - J SERV RES. 5, 2003, pp. 303–315 * Eyal Biyalogorsky,

Ziv Carmon Ziv Carmon is the Dean of Research, Professor of Business Administration, and holder of The Alfred H. Heineken Chaired Professorship at INSEAD. An expert in human judgment and decision-making, he is best known for his research on placebo effects ...

, Gila Fruchter, and Eitan Gerstner, Research Note: Overselling with Opportunistic Cancellations, Marketing Science. 18, 1999, pp. 605–610

Awards and recognitions

Biyalogorsky has received the following awards and honours for his teaching contributions: Teaching Excellence Award at Reichman University (2014), The Harold H. Maynard Award for the paper with most significant contribution to marketing theory and thought (2006),Shelby D. Hunt/Harold H. Maynard Award
American Marketing Association Professor of the Year at

(

2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...

2002 File:2002 Events Collage.png, From left, clockwise: The 2002 Winter Olympics are held in Salt Lake City; Queen Elizabeth The Queen Mother and her daughter Princess Margaret, Countess of Snowdon die; East Timor gains East Timor independence, indepe ...

2003 File:2003 Events Collage.png, From top left, clockwise: The crew of STS-107 perished when the Space Shuttle Columbia disintegrated during reentry into Earth's atmosphere; SARS became an epidemic in China, and was a precursor to SARS-CoV-2; A des ...

)

References

External links

Eyal Biyalogorsky CV

Eyal Biyalogorsky
in Reichman University Website * {{DEFAULTSORT:Biyalogorsky, Eyal Living people Year of birth missing (living people) Tel Aviv University alumni Duke University alumni Duke University people Duke University staff University of California, Davis people Academic staff of Reichman University