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BurrellesLuce
Burrelles provides media relations planning, monitoring, and measurement services. History Founded in 1888 by Frank Burrelle and Robert Luce, Burrelles''Luce'', now Burrelles, is one of the leading media monitoring service providers in the United States. This company's CEO is Charles Waggoner and Chairman of the Board is Robert C. Waggoner. Burrelles is headquartered in Florham Park, New Jersey, and has offices throughout the United States. Timeline * In 1888, Burrelle's Press Clipping Bureau was founded by Frank Burrelle in New York City. Around the same time, Robert Luce founded Luce Press Clippings in Boston. * In 1935, Burrelle's achieved national newspaper coverage. * In 1940, Burrelle's achieved magazine coverage. * In 1951, Southwest Clippings—operated by the French family—purchased Luce Press Clippings from Harvard. * In 1960, Burrelle's Press Clipping Bureau became Burrelle's Information Services. * In 1970, Burrelle's achieved broadcast and wire service coverage ...
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Frank Burrelle
Frank Burrelle (born May 25, 1856 in Painesville, Ohio) is the founder of Burrelle's Press Clipping Bureau, today known as BurrellesLuce, a company providing media relations planning, media monitoring and media measurement services to public relations agencies, corporations, government agencies, universities and non-profit organizations throughout the United States. Personal life Burrelle grew up in Ohio and attended school in Philadelphia, Pennsylvania. After he graduated, he pursued a career as a law clerk and tried his hand at the mining business before moving to New York City. In 1888, Frank overheard two businessmen complaining that it was becoming increasingly difficult to keep up with all the news about their company. The idea for a press clipping service was born. With the help of his wife, Burrelle started Burrelle's Press Clipping Bureau. Burrelle was quick to get involved in organizations related to his business. As second vice president of the New York Press Club, B ...
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Media Monitoring Service
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources, which could be readily monitored, greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the photocopier and the World Wide Web. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content. Media monitoring services have been variously termed over time, as new players entered the ...
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Robert Luce
Robert Luce (December 2, 1862 – April 7, 1946) was a United States representative from Massachusetts. Biography Born in Auburn, Maine, Luce attended the public schools of Auburn and Lewiston, Maine, and Somerville, Massachusetts. He graduated from Harvard University in 1882, then taught at Waltham High School for a year. He engaged in journalism, founding and serving as president of the Luce's Press Clipping Bureau in Boston and New York City. He was elected a member of the Massachusetts House of Representatives in 1899 and 1901–1908. He studied law and was admitted to the bar, but did not engage in extensive practice. He served as president of the Republican State Convention in 1910. He was elected Lieutenant Governor in 1912. He was a member of the Massachusetts Teachers Retirement Board. He was a delegate to the State constitutional convention 1917–1919, and served as president of the Republican Club of Massachusetts in 1918. He was Regent of the Smithsonia ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five major unincorporated territories, nine United States Minor Outlying Islands, Minor Outlying Islands, and 326 Indian reservations. The United States is also in Compact of Free Association, free association with three Oceania, Pacific Island Sovereign state, sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Palau, Republic of Palau. It is the world's List of countries and dependencies by area, third-largest country by both land and total area. It shares land borders Canada–United States border, with Canada to its north and Mexico–United States border, with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 m ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- most populous city in the country. The city boundaries encompass an area of about and a population of 675,647 as of 2020. It is the seat of Suffolk County (although the county government was disbanded on July 1, 1999). The city is the economic and cultural anchor of a substantially larger metropolitan area known as Greater Boston, a metropolitan statistical area (MSA) home to a census-estimated 4.8 million people in 2016 and ranking as the tenth-largest MSA in the country. A broader combined statistical area (CSA), generally corresponding to the commuting area and including Providence, Rhode Island, is home to approximately 8.2 million people, making it the sixth most populous in the United States. Boston is one of the oldest ...
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Newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely. Newspapers developed in ...
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Harvard
Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher learning in the United States and one of the most prestigious and highly ranked universities in the world. The university is composed of ten academic faculties plus Harvard Radcliffe Institute. The Faculty of Arts and Sciences offers study in a wide range of undergraduate and graduate academic disciplines, and other faculties offer only graduate degrees, including professional degrees. Harvard has three main campuses: the Cambridge campus centered on Harvard Yard; an adjoining campus immediately across Charles River in the Allston neighborhood of Boston; and the medical campus in Boston's Longwood Medical Area. Harvard's endowment is valued at $50.9 billion, making it the wealthiest academic institution in the world. Endowment inc ...
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Broadcast
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898. Over the air broadcasting is usually associated with radio and television, though m ...
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Headlines
The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by ...
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Fax Machine
Fax (short for facsimile), sometimes called telecopying or telefax (the latter short for telefacsimile), is the telephonic transmission of scanned printed material (both text and images), normally to a telephone number connected to a printer or other output device. The original document is scanned with a fax machine (or a telecopier), which processes the contents (text or images) as a single fixed graphic image, converting it into a bitmap, and then transmitting it through the telephone system in the form of audio-frequency tones. The receiving fax machine interprets the tones and reconstructs the image, printing a paper copy. Early systems used direct conversions of image darkness to audio tone in a continuous or analog manner. Since the 1980s, most machines modulate the transmitted audio frequencies using a digital representation of the page which is compressed to quickly transmit areas which are all-white or all-black. Fax machines were ubiquitous in office environments in t ...
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