Burrelles provides media relations planning,

monitoring Monitoring may refer to: Science and technology Biology and healthcare * Monitoring (medicine), the observation of a disease, condition or one or several medical parameters over time * Baby monitoring * Biomonitoring, of toxic chemical compounds, ...

, and measurement services.

History

Founded in 1888 by Frank Burrelle and

Robert Luce Robert Luce (December 2, 1862 – April 7, 1946) was a United States representative from Massachusetts. Biography Born in Auburn, Maine, Luce attended the public schools of Auburn and Lewiston, Maine, and Somerville, Massachusetts. He gra ...

, Burrelles''Luce'', now Burrelles, is one of the leading

media monitoring service A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include ...

providers in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. This company's

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

is Charles Waggoner and Chairman of the Board is Robert C. Waggoner. Burrelles is headquartered in

Florham Park, New Jersey Florham Park is a borough in Morris County, New Jersey, United States. As of the 2010 United States census, the borough's population was 11,696,United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

Timeline

* In 1888, Burrelle's Press Clipping Bureau was founded by Frank Burrelle in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Around the same time,

founded Luce Press Clippings in

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

. * In 1935, Burrelle's achieved national

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, spor ...

coverage. * In 1940, Burrelle's achieved magazine coverage. * In 1951, Southwest Clippings—operated by the French family—purchased Luce Press Clippings from

Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

. * In 1960, Burrelle's Press Clipping Bureau became Burrelle's Information Services. * In 1970, Burrelle's achieved

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wi ...

and wire service coverage. * In 1984, Burrelle's created Express to send the day's

headlines The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th centur ...

and brief news summaries to executives via

fax machine Fax (short for facsimile), sometimes called telecopying or telefax (the latter short for telefacsimile), is the telephonic transmission of scanned printed material (both text and images), normally to a telephone number connected to a printer o ...

. * In 1994, Burrelle's introduced NewsAlert, an online media

service. * In 2003, Burrelle's Information Service and Luce Press Clippings merged, forming what was known as Burrelles''Luce''. * In 2007, Burrelles''Luce'' introduced a new web portal called BurrellesLuce 2.0. * In 2010, Burrelles''Luce'' introduced BurrellesLuce WorkFlow™, now MYNEWSDASH, its media outreach,

, and analytics service portal. * In 2012, Burrelles''Luce'' acquired the U.S. print monitoring operations of Cision and becomes the only media monitoring service to provide print coverage. * In 2019, Burrelles''Luce'' rebrands as Burrelles and launched a significantly expanded portfolio of products and services.

Products and services

Burrelles provides communications professionals with a connection to their media data. The company's suite of services includes

media monitoring Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, ...

, media outreach, customized reporting, analytical research,

publishing Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

, data services, and professional services.

References

External links

* Florham Park, New Jersey Media analysis organizations and websites News aggregators {{US-media-company-stub