is a Japanese multinational
conglomerate headquartered at
Sony City
Sony City, also known as the Sony Corporate Office Building, is a high-rise, cube-shaped building that is the global headquarters of Sony, located in Tokyo, Japan. It opened its doors to employees in 2006 and has been used as the headquarters of ...
in
Minato, Tokyo
is a Special wards of Tokyo, special ward of Tokyo, Japan. It is also called Minato City in English.
Minato was formed in 1947 as a merger of Akasaka, Tokyo, Akasaka, Azabu and Shiba, Tokyo, Shiba wards following Tokyo City's Local Autonomy Ac ...
, Japan. The Sony Group encompasses various businesses, including
Sony Corporation
is a Japanese multinational conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (imaging and sensing), ...
(electronics),
Sony Semiconductor Solutions (imaging and sensing),
Sony Entertainment (including
Sony Pictures
Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...
and
Sony Music Group),
Sony Interactive Entertainment
Sony Interactive Entertainment LLC (SIE) is an American video game and digital entertainment company that is a major subsidiary of Japanese conglomerate Sony, Sony Group Corporation. It primarily operates the PlayStation brand of video game co ...
(video games),
Sony Financial Group, and others.
Sony was founded in 1946 as by
Masaru Ibuka
Masaru Ibuka (井深 大 ''Ibuka Masaru''; April 11, 1908 – December 19, 1997) was a Japanese electronics industrialist and co-founder of Sony, along with Akio Morita.Kirkup, James"Obituary: Masaru Ibuka," ''Independent'' (London). December ...
and
Akio Morita
was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.
Early life
Akio Morita was born in Nagoya. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Toko ...
. In 1958, the company adopted the name Initially an electronics firm, it gained early recognition for products such as the
TR-55 transistor radio and the
CV-2000 home video tape recorder, contributing significantly to Japan's
post-war economic recovery.
After Ibuka's retirement in the 1970s, Morita served as chairman until 1994, overseeing Sony's rise as a global brand recognized for innovation in
consumer electronics
Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...
. Landmark products included the
Trinitron
Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. It was one of the first television systems to enter the market since the 1950s. Constant improvement in the basic techno ...
color television, the
Walkman
is a brand of Personal stereo, portable audio players manufactured by Sony since 1979. It was originally introduced as a portable Compact Cassette, cassette player and later expanded to include a range of portable audio products. Since 2011, ...
portable audio player, and the co-development of the
compact disc
The compact disc (CD) is a Digital media, digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and was capable of hol ...
.
Expanding beyond electronics, Sony acquired
in 1988 and
Columbia Pictures
Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
in 1989, while also entering the home video game console market with the launch of the
PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
in 1994. In Japan, the company further diversified by establishing a financial services division. In 2021, the company was renamed Sony Group Corporation as it transitioned into a
holding company
A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
structure, with its electronics business continuing under the name Sony Corporation.
, Sony holds a 55% share of the global
image sensor An image sensor or imager is a sensor that detects and conveys information used to form an image. It does so by converting the variable attenuation of light waves (as they refraction, pass through or reflection (physics), reflect off objects) into s ...
market, making it the largest image sensor manufacturer,
the second largest camera manufacturer, a semiconductor sales leader, and the world's
third-largest television manufacturer by sales.
Although Sony is not part of a traditional ''
keiretsu
A is a set of companies with interlocking business relationships and shareholdings that dominated the Japanese economy in the second half of the 20th century. In the legal sense, it is a type of business group that is in a loosely organized al ...
'', it has historical ties to the
Sumitomo Mitsui Financial Group, dating back to the 1950s when it relied exclusively on Mitsui Bank for financing.
[Chapter 12: Morita's Eagerness Towards Direct Finance]
. ''www.sony.com''. Retrieved 2024-07-14. Sony is publicly traded on the
Tokyo Stock Exchange
The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan.
The exchange is owned by Japan Exchange Group (JPX), a holding company that it also lists (), and operated by Tokyo Stock Exchange, Inc., a wholly owned sub ...
(a component of the
Nikkei 225
The Nikkei 225, or , more commonly called the ''Nikkei'' or the ''Nikkei index'' (), is a stock market index for the Tokyo Stock Exchange (TSE). It is a price-weighted index, operating in the Japanese yen, Japanese Yen (JP¥), and its compone ...
and
TOPIX
The , commonly known as the TOPIX, is an important stock market index for the Tokyo Stock Exchange (TSE) in Japan, along with the Nikkei 225. The TOPIX tracks the entire market of domestic companies and covers most stocks in the Tokyo Stock Exc ...
Core30 indices) and also maintains
American depositary receipts on the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
, where it has been listed since 1961.
As of 2021, it ranked 88th on the ''
Fortune
Fortune may refer to:
General
* Fortuna or Fortune, the Roman goddess of luck
* Luck
* Wealth
* Fate
* Fortune, a prediction made in fortune-telling
* Fortune, in a fortune cookie
Arts and entertainment Film and television
* ''The Fortune'' (19 ...
''
Global 500 and 57th on the 2023 ''
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
''
Global 2000 list.
History
Tokyo Tsushin Kogyo

Sony began in the wake of World War II. In 1946,
Masaru Ibuka
Masaru Ibuka (井深 大 ''Ibuka Masaru''; April 11, 1908 – December 19, 1997) was a Japanese electronics industrialist and co-founder of Sony, along with Akio Morita.Kirkup, James"Obituary: Masaru Ibuka," ''Independent'' (London). December ...
started an electronics shop in Shirokiya, a department store building in the
Nihonbashi
is a business district of Chūō, Tokyo, Japan, which sprung up around the bridge of the same name that has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603. The curre ...
area of
Tokyo
Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
. The company started with a capital of ¥190,000 and a total of eight employees.
On 7 May 1946, Ibuka was joined by
Akio Morita
was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.
Early life
Akio Morita was born in Nagoya. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Toko ...
to establish a company called .
The company built Japan's first
tape recorder
An audio tape recorder, also known as a tape deck, tape player or tape machine or simply a tape recorder, is a sound recording and reproduction device that records and plays back sounds usually using magnetic tape for storage. In its present ...
, called the Type-G.
[ In 1958, the company changed its name to "Sony".
]
Name
''Tokyo Tsushin Kogyo'' founders Morita and Ibuka realized that to achieve success and grow, their business had to expand to the global market, which required labeling their products with a short and easy brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
name. While looking for a romanized name, they at first strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK.[ The company occasionally used the syllabic acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until ]Akio Morita
was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.
Early life
Akio Morita was born in Nagoya. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Toko ...
discovered that there was an American company already using Teletech as a brand name.
The name "Sony" was chosen for the brand as a mix of two words: one was the Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
word "'' sonus''", which is the root of sonic and sound, and the other was "'' sonny''", a common slang term used in 1950s America to call a young boy.[Sony Corporate History (Japanese)](_blank)
. Sony.co.jp. Retrieved 7 July 2011. In 1950s Japan, "sonny boys" was a loan word
A loanword (also a loan word, loan-word) is a word at least partly assimilated from one language (the donor language) into another language (the recipient or target language), through the process of borrowing (linguistics), borrowing. Borrowing ...
in Japanese, which connoted smart and presentable young men, which Akio Morita
was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.
Early life
Akio Morita was born in Nagoya. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Toko ...
and Masaru Ibuka
Masaru Ibuka (井深 大 ''Ibuka Masaru''; April 11, 1908 – December 19, 1997) was a Japanese electronics industrialist and co-founder of Sony, along with Akio Morita.Kirkup, James"Obituary: Masaru Ibuka," ''Independent'' (London). December ...
considered themselves to be.
The first Sony-branded product, the TR-55 transistor radio
A transistor radio is a small portable radio receiver that uses transistor-based circuitry. Previous portable radios used vacuum tubes, which were bulky, fragile, had a limited lifetime, consumed excessive power and required large heavy batteri ...
, appeared in 1955, but the company name did not change to Sony until January 1958.
At the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji
are logographic Chinese characters, adapted from Chinese family of scripts, Chinese script, used in the writing of Japanese language, Japanese. They were made a major part of the Japanese writing system during the time of Old Japanese and are ...
. The move was not without opposition: TTK's principal bank at the time, Mitsui
is a Japanese corporate group and '' keiretsu'' that traces its roots to the ''zaibatsu'' groups that were dissolved after World War II. Unlike the ''zaibatsu'' of the pre-war period, there is no controlling company with regulatory power. Ins ...
, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval.[
]
Globalization
According to Schiffer, Sony's TR-63 radio "cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5 million units by the end of 1968.
Sony co-founder Akio Morita founded Sony Corporation of America in 1960. In the process, he was struck by the mobility of employees between American companies, which was unheard of in Japan at that time. When he returned to Japan, he encouraged experienced, middle-aged employees of other companies to reevaluate their careers and consider joining Sony. The company filled many positions in this manner, and inspired other Japanese companies to do the same. Moreover, Sony played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s,[Christian, Caryl, and With Hideko Takayama and Kay Itoi in Tokyo, George Wehrfritz in Hong Kong, John Sparks and Michael Hastings in, New York. "Sony is Not Japan; the Appointment of a Foreign CEO is a Sign of how Far the Iconic Company has Fallen in the Japanese Corporate Elite." Newsweek 21 March 2005: 30-. ProQuest Research Library. Web. 26 May 2012.] supplying the U.S. Military with bomb parts used in the Vietnam War
The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
. It also helped to significantly improve American perceptions of "made in Japan" products.[Lohr, Steve. "Hard-Hit Sony Girds for a Fight in the American Electronics Market." New York Times: A.8. New York Times. 14 August 1983. Web. 26 May 2012.] Known for its production quality, Sony was able to charge above-market prices for its consumer electronics and resisted lowering prices.
In 1971, Masaru Ibuka handed the position of president over to his co-founder Akio Morita. Sony began a life insurance company in 1979, one of its many peripheral businesses. Amid a global recession in the early 1980s, electronics sales dropped and the company was forced to cut prices. Sony's profits fell sharply. "It's over for Sony", one analyst concluded. "The company's best days are behind it."
Around that time, Norio Ohga took up the role of president. He encouraged the development of the compact disc (CD) in the 1970s and 1980s, and of the PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
in the early 1990s. Ohga went on to purchase CBS Records in 1988 and Columbia Pictures
Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
in 1989, greatly expanding Sony's media presence. Ohga would succeed Morita as chief executive officer in 1989.
Under the vision of co-founder Akio Morita[Fackler, Martin. "Cutting Sony, a Corporate Octopus, Back to a Rational Size." New York Times: C.1. New York Times. 29 May 2006. Web. 27 May 2012.] and his successors, the company had aggressively expanded into new businesses. Part of its motivation for doing so was the pursuit of "convergence", linking film, music and digital electronics via the Internet. This expansion proved unrewarding and unprofitable, threatening Sony's ability to charge a premium on its products as well as its brand name. In 2005, Howard Stringer
Sir Howard Stringer (born 19 February 1942) is a Welsh-American businessman. He had a 30-year career at CBS, culminating in him serving as the president of CBS News from 1986 to 1988, then president of CBS from 1988 to 1995. He served as chairm ...
replaced Nobuyuki Idei as chief executive officer, marking the first time that a foreigner had run a major Japanese electronics firm. Stringer helped to reinvigorate the company's struggling media businesses, encouraging blockbusters such as ''Spider-Man
Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
'' while cutting 9,000 jobs. He hoped to sell off peripheral business and focus the company again on electronics. Furthermore, he aimed to increase cooperation between business units, which he described as "silos" operating in isolation from one another. In a bid to provide a unified brand for its global operations, Sony introduced a slogan known as "make.believe" in 2009.
Despite some successes, the company faced continued struggles in the mid- to late-2000s. In 2012, Kazuo Hirai
is a Japanese businessman. He is best known as the former chairman of Sony Corporation, serving from April 2018 to June 2019, as well as president and CEO from April 2012 to April 2018. He also served as a board member of Sony Computer Entertain ...
was promoted to president and CEO, replacing Stringer. Shortly thereafter, Hirai outlined his company-wide initiative, named "One Sony" to revive Sony from years of financial losses and bureaucratic management structure, which proved difficult for former CEO Stringer to accomplish, partly due to differences in business culture and native languages between Stringer and some of Sony's Japanese divisions and subsidiaries. Hirai outlined three major areas of focus for Sony's electronics business, which include imaging technology, gaming and mobile technology, as well as a focus on reducing the major losses from the television business.
In February 2014, Sony announced the sale of its Vaio
is a Japanese personal computer manufacturer headquartered in Azumino, Nagano, Azumino, Nagano Prefecture. It is owned by Nojima Corporation.
Vaio began as a brand of Sony, introduced in 1996, until it offloaded it into an independent company ...
PC division to a new corporation owned by investment fund Japan Industrial Partners and spinning its TV division into its own corporation as to make it more nimble to turn the unit around from past losses totaling $7.8 billion over a decade. Later that month, they announced that they would be closing 20 stores. In April, the company announced that they would be selling 9.5 million shares in Square Enix
is a Japanese Multinational corporation, multinational holding company, video game publisher and entertainment conglomerate. It releases role-playing video game, role-playing game franchises, such as ''Final Fantasy'', ''Dragon Quest'', and '' ...
(roughly 8.2 percent of the game company's total shares) in a deal worth approximately $48 million. In May 2014 the company announced it was forming two joint ventures with Shanghai Oriental Pearl Group to manufacture and market Sony's PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
game consoles and associated software in China.
In 2015, Sony purchased Toshiba's image sensor business.
It was reported in December 2016 by multiple news outlets that Sony was considering restructuring its U.S. operations by merging its TV & film business, Sony Pictures Entertainment, with its gaming business, Sony Interactive Entertainment. According to the reports, such a restructuring would have placed Sony Pictures under Sony Interactive's CEO, Andrew House, though House would not have taken over day-to-day operations of the film studio. According to one report, Sony was set to make a final decision on the possibility of the merger of the TV, film, & gaming businesses by the end of its fiscal year in March of the following year (2017).
In 2017, Sony sold its lithium-ion battery
A lithium-ion or Li-ion battery is a type of rechargeable battery that uses the reversible intercalation of Li+ ions into electronically conducting solids to store energy. Li-ion batteries are characterized by higher specific energy, energ ...
business to Murata Manufacturing
is a Japanese manufacturer of electronic components, based in Nagaokakyo, Kyoto. It produces ceramic passive electronic components, primarily capacitors, and has a majority marketshare worldwide in ceramic filters, high-frequency parts, and s ...
.
In 2019, Sony merged its mobile, TV and camera businesses.
On 1 April 2020, Sony Electronics Corporation was established as an intermediate holding company to own and oversee its electronics and IT solutions businesses.
On 19 May 2020, the company announced that it would change its name to Sony Group Corporation as of 1 April 2021. Subsequently, Sony Electronics Corporation would be renamed to Sony Corporation. On the same day the company announced that it would turn Sony Financial Holdings (currently Sony Financial Group), of which Sony already owns 65.06% of shares, to a wholly owned subsidiary through a takeover bid.
On 1 April 2021, Sony Corporation was renamed Sony Group Corporation. On the same day, Sony Mobile Communications Inc. absorbed Sony Electronics Corporation, Sony Imaging Products & Solutions Inc., and Sony Home Entertainment & Sound Products Inc. and changed its trade name to Sony Corporation.
Formats and technologies
Sony has historically been notable for creating its own in-house standards for new recording and storage technologies, instead of adopting those of other manufacturers and standards bodies, while its success in the early years owes to a smooth capitalization on the Digital Compact Cassette
Digital Compact Cassette (DCC) is a magnetic tape sound recording format introduced by Philips and Matsushita Electric in late 1992 and marketed as the successor to the standard analog Compact Cassette. It was also a direct competitor to Son ...
standard introduced by Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
, with which Sony went on to enjoy a decades-long technological relationship in various areas. Sony (either alone or with partners) has introduced several of the most popular recording formats, including the 3.5-inch floppy disk
A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
, compact disc
The compact disc (CD) is a Digital media, digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and was capable of hol ...
and Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
disc.
Video recording
Sony introduced U-matic
U-matic, also known as -inch Type E Helical Scan or SMPTE E, is an analog recording videocassette format developed by Sony. First shown as a prototype in October 1969 and introduced commercially in September 1971, it was among the earliest vi ...
, the world's first videocassette
Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocasset ...
format, in 1971, but the standard was unpopular for domestic use due to the high price. The company subsequently launched the Betamax
Betamax (also known as Beta, and stylized as the Greek letter Beta, β in its logo) is a discontinued consumer analog Videotape, video cassette recording format developed by Sony. It was one of the main competitors in the videotape format war ag ...
format in 1975. Sony was involved in the videotape format war
The videotape format war was a period of competition or " format war" of incompatible models of consumer-level analog video videocassette and video cassette recorders (VCR) in the late 1970s and the 1980s, mainly involving the Betamax and VHS ...
of the early 1980s, when they were marketing the Betamax
Betamax (also known as Beta, and stylized as the Greek letter Beta, β in its logo) is a discontinued consumer analog Videotape, video cassette recording format developed by Sony. It was one of the main competitors in the videotape format war ag ...
system for video cassette recorders against the VHS
VHS (Video Home System) is a discontinued standard for consumer-level analog video recording on tape cassettes, introduced in 1976 by JVC. It was the dominant home video format throughout the tape media period of the 1980s and 1990s.
Ma ...
format developed by JVC. In the end, VHS gained critical mass in the marketbase and became the worldwide standard for consumer VCRs.
Betamax is, for all practical purposes, an obsolete format. Sony's professional-oriented component video
Component video is an analog video signal that has been split into two or more component channels. In popular use, it refers to a type of component analog video (CAV) information that is transmitted or stored as three separate signals. Compo ...
format called Betacam
Betacam is a family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, ''Betacam'' singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself.
...
, which was derived from Betamax, was used until 2016 when Sony announced it was stopping production of all remaining 1/2-inch video tape recorders and players, including the Digital Betacam format.
In 1985, Sony launched their Handycam
Handycam is a line of camcorders made by Sony and introduced in 1985.
Handycam was first used as the name of the first Video8 camcorder in 1985, replacing Sony's previous line of Betamovie, Betamax-based models of camcorders. The name was intend ...
products and the Video8 format. Video8 and the follow-on hi-band Hi8
The 8mm video format refers informally to three related videocassette formats. These are the original Video8 format (analog video and analog audio but with provision for digital audio), its improved variant Hi8, as well as a more recent digit ...
format became popular in the consumer camcorder market. In 1987 Sony launched the 4 mm DAT or Digital Audio Tape
Digital Audio Tape (DAT or R-DAT) is a signal recording and playback medium developed by Sony and introduced in 1987. In appearance it is similar to a Compact Cassette, using 3.81 mm / 0.15" (commonly referred to as 4 mm) magnetic t ...
as a new digital audio tape standard.
Visual display
Sony held a patent for its proprietary Trinitron
Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. It was one of the first television systems to enter the market since the 1950s. Constant improvement in the basic techno ...
until 1996.
Sony introduced the Triluminos Display, the company's proprietary color reproduction enhancing technology, in 2004, featured in the world's first LED-backlit LCD televisions. It was widely used in other Sony's products as well, including computer monitors, laptops, and smartphones. In 2013, Sony released a new line of televisions with an improved version of the technology, which incorporated quantum dot
Quantum dots (QDs) or semiconductor nanocrystals are semiconductor particles a few nanometres in size with optical and electronic properties that differ from those of larger particles via quantum mechanical effects. They are a central topic i ...
s in the backlight system. It was the first commercial use of quantum dots.
In 2012, the company revealed a prototype of an ultrafine RGB LED
A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light (corresp ...
display, which it calls the Crystal LED Display.
Audio recording
Sony used the Compact Cassette format in many of its tape recorders and players, including the Walkman
is a brand of Personal stereo, portable audio players manufactured by Sony since 1979. It was originally introduced as a portable Compact Cassette, cassette player and later expanded to include a range of portable audio products. Since 2011, ...
, the world's first portable music player. Sony introduced the MiniDisc
MiniDisc (MD) is an erasable magneto-optical disc-based data storage format offering a capacity of 60, 74, or 80 minutes of digitized audio.
Sony announced the MiniDisc in September 1992 and released it in November of that year for sale i ...
format in 1992 as an alternative to Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
DCC or Digital Compact Cassette
Digital Compact Cassette (DCC) is a magnetic tape sound recording format introduced by Philips and Matsushita Electric in late 1992 and marketed as the successor to the standard analog Compact Cassette. It was also a direct competitor to Son ...
and as a successor to the Compact Cassette. Since the introduction of MiniDisc, Sony has attempted to promote its own audio compression technologies under the ATRAC
Adaptive Transform Acoustic Coding (ATRAC) is a family of proprietary audio compression algorithms developed by Sony. MiniDisc was the first commercial product to incorporate ATRAC, in 1992. ATRAC allowed a relatively small disc like MiniDisc t ...
brand, against the more widely used MP3. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 standard natively.
In 2004, Sony built upon the MiniDisc
MiniDisc (MD) is an erasable magneto-optical disc-based data storage format offering a capacity of 60, 74, or 80 minutes of digitized audio.
Sony announced the MiniDisc in September 1992 and released it in November of that year for sale i ...
format by releasing Hi-MD
Hi-MD is a magneto-optical disc-based data storage format. It was a further development of the MiniDisc. With its release in late 2004, . Hi-MD allows the playback and recording of audio on newly introduced 1 GB Hi-MD discs in addition to playback and recording on regular MiniDiscs. In addition to saving audio on the discs, Hi-MD allows the storage of computer files such as documents, videos and photos.
Audio encoding
In 1993, Sony challenged the industry standard Dolby Digital
Dolby Digital, originally synonymous with Dolby AC-3 (see below), is the name for a family of audio compression technologies developed by Dolby Laboratories. Called Dolby Stereo Digital until 1995, it is lossy compression (except for Dolby Tr ...
5.1 surround sound format with a newer and more advanced proprietary motion picture digital audio format called SDDS
is a cinema sound system developed by Sony, in which compressed digital sound information is recorded on both outer edges of the 35mm film release print. The system supports up to eight independent channels of sound: five front channels, two ...
(Sony Dynamic Digital Sound). This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. Ultimately, SDDS has been vastly overshadowed by the preferred DTS ( Digital Theatre System) and Dolby Digital standards in the motion picture industry. SDDS was solely developed for use in the theatre circuit; Sony never intended to develop a home theatre version of SDDS.
Sony and Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
jointly developed the Sony-Philips digital interface format (S/PDIF
S/PDIF (Sony/Philips Digital Interface) is a type of digital audio interface used in consumer audio equipment to output audio over relatively short distances. The signal is transmitted over either a coaxial cable using RCA connector, RCA or BN ...
) and the high-fidelity audio system SACD. The latter became entrenched in a format war with DVD-Audio
DVD-Audio (commonly abbreviated as DVD-A) is a digital format for delivering high-fidelity audio content on a DVD. DVD-Audio uses most of the storage on the disc for high-quality audio and is not intended to be a video delivery format.
The ...
. Still, neither gained a major foothold with the general public. CDs had been preferred by consumers because of the ubiquitous presence of CD drives in consumer devices until the early 2000s when the iPod and streaming services became available.
In 2015, Sony introduced LDAC, a proprietary audio coding
An audio coding format (or sometimes audio compression format) is a content representation format for storage or transmission of digital audio (such as in digital television, digital radio and in audio and video files). Examples of audio coding f ...
technology which allows streaming high-resolution audio
High-resolution audio is a term for music files with bit depth greater than 16-bit and sampling frequency higher than 44.1 kHz or 48 kHz used in CD and DVD formats. The Audio Engineering Society (AES), Consumer Technology Association ( ...
over Bluetooth
Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is li ...
connections at up to 990 kbit/s at 32 bit/96 kHz. Sony also contributed it as part of the Android Open Source Project
Android is an operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen-based mobile devices such as smartphones and tablets. Android has historically been developed by ...
starting from Android 8.0 "Oreo
Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...
", enabling every OEM to integrate this standard into their own Android devices freely. However the ''decoder'' library is proprietary, so receiving devices require licenses. On 17 September 2019, the Japan Audio Society (JAS) certified LDAC with their Hi-Res Audio Wireless certification. Currently the only codecs with the Hi-Res Audio Wireless certification are LDAC and LHDC, another competing standard.
Optical storage
Sony demonstrated an optical digital audio disc in 1977 and soon joined hands with Philips, another major contender for the storage technology, to establish a worldwide standard. In 1983, the two companies jointly announced the Compact Disc
The compact disc (CD) is a Digital media, digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and was capable of hol ...
(CD). In 1984, Sony launched the Discman
was a brand name used by Sony for their portable CD players. The first Discman, the Sony D-50 or D-5 (depending on region), was launched in 1984. The Sony brand name for Discman changed to CD Walkman, initially for Japanese lineups launched ...
series, an expansion of the Walkman brand to portable CD players. Sony began to improve performance and capacity of the novel format. It launched write-once optical disc
An optical disc is a flat, usuallyNon-circular optical discs exist for fashion purposes; see shaped compact disc. disc-shaped object that stores information in the form of physical variations on its surface that can be read with the aid o ...
s (WO) and magneto-optical discs which were around 125MB size for the specific use of archival data storage, in 1986 and 1988 respectively.
In the early 1990s, two high-density optical storage standards were being developed: one was the MultiMedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density Disc (SD), supported by Toshiba
is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...
and many others. Philips and Sony abandoned their MMCD format and agreed upon Toshiba's SD format with only one modification. The unified disc format was called DVD
The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
and was introduced in 1997.
Sony was one of the leading developers of the Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
optical disc format, the newest standard for disc-based content delivery. The first Blu-ray players became commercially available in 2006. The format emerged as the standard for HD media over the competing format, Toshiba's HD DVD
HD DVD (short for High Density Digital Versatile Disc) is an obsolete high-density optical disc format for storing data and playback of high-definition video. , after a two-year-long high-definition optical disc format war
The high-definition optical disc format war was a market competition between two optical disc standards for distributing high-definition video: Blu-ray Disc, backed by Sony, and HD DVD, backed by Toshiba. The conflict lasted from 2006 to 200 ...
.
Sony's laser communication devices for small satellite
A small satellite, miniaturized satellite, or smallsat is a satellite of low mass and size, usually under . While all such satellites can be referred to as "small", different classifications are used to categorize them based on mass. Satellites c ...
s rely on the technologies developed for the company's optical disc products.
Disk storage
In 1983, Sony introduced 90 mm micro diskettes, better known as floppy disk
A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
s, which it had developed at a time when there were 4" floppy disks, and many variations from different companies, to replace the then on-going 5.25" floppy disks. Sony had great success and the format became dominant. 3.5" floppy disks gradually became obsolete as they were replaced by current media formats. Sony held more than a 70 percent share of the market when it decided to pull the plug on the format in 2010.
Sony still develops magnetic tape
Magnetic tape is a medium for magnetic storage made of a thin, magnetizable coating on a long, narrow strip of plastic film. It was developed in Germany in 1928, based on the earlier magnetic wire recording from Denmark. Devices that use magnetic ...
storage technologies along with IBM
International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
, and are one of only two manufacturers of Linear Tape-Open
Linear Tape-Open (LTO), also known as the LTO Ultrium format, is a magnetic tape data storage technology used for backup, data archiving, and data transfer. It was originally developed in the late 1990s as an open standards alternative to the pro ...
(LTO) cartridges.
Flash memory
In 1998, Sony launched the Memory Stick
The Memory Stick is a removable flash memory, flash memory card format, originally launched by Sony in late 1998. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage ...
format, the flash memory
Flash memory is an Integrated circuit, electronic Non-volatile memory, non-volatile computer memory storage medium that can be electrically erased and reprogrammed. The two main types of flash memory, NOR flash and NAND flash, are named for t ...
cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products, with Secure Digital card
Secure Digital (SD) is a proprietary, non-volatile, flash memory card format developed by the SD Association (SDA). Owing to their compact size, SD cards have been widely adopted in a variety of portable consumer electronics, including digi ...
s (SD) commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro. The company has also released USB flash drive
A flash drive (also thumb drive, memory stick, and pen drive/pendrive) is a data storage device that includes flash memory with an integrated USB interface. A typical USB drive is removable, rewritable, and smaller than an optical disc, and u ...
products, branded under the Micro Vault line.
Communication
Sony introduced FeliCa, a contactless IC card technology primarily used in contactless payment
Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication (NFC) for making sec ...
, as a result of the company's joint development and commercialization of Near-Field Communication
Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of or less. NFC offers a low-speed connection through a simple setup that can be used for the boots ...
(NFC) with Philips. The standard is largely offered in two forms, either chips embedded in smartphones or plastic cards with chips embedded in them. Sony plans to implement this technology in train systems across Asia.
In 2019, Sony launched the ELTRES, the company's proprietary low-power wide-area wireless communication (LPWAN
A low-power, wide-area network (LPWAN or LPWA network) is a type of wireless telecommunication wide area network designed to allow long-range communication at a low bit rate between IoT devices, such as sensors operated on a battery.
Low pow ...
) standard.
Video gaming
Until 1991, Sony had little direct involvement with the video game industry. The company supplied components for other consoles, such as the sound chip for the Super Famicom
The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a Fourth generation of video game consoles, 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in No ...
from Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.
The history of Nintendo began when craftsman Fusajiro Yamauchi ...
, and operated a video game studio, Sony Imagesoft. As part of a joint project between Nintendo and Sony that began as early as 1988, the two companies worked to create a CD-ROM
A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains computer data storage, data computers can read, but not write or erase. Some CDs, called enhanced CDs, hold b ...
version of the Super Famicom, though Nintendo denied the existence of the Sony deal as late as March 1991. At the Consumer Electronics Show
CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...
in June 1991, Sony revealed a Super Famicom with a built-in CD-ROM drive, named the "Play Station" (also known as SNES-CD). However, a day after the announcement at CES, Nintendo announced that it would be breaking its partnership with Sony, opting to go with Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
instead but using the same technology. The deal was broken by Nintendo after they were unable to come to an agreement on how revenue would be split between the two companies. The breaking of the partnership infuriated Sony President Norio Ohga, who responded by appointing Kutaragi with the responsibility of developing the PlayStation project to rival Nintendo.
At that time, negotiations were still on-going between Nintendo and Sony, with Nintendo offering Sony a "non-gaming role" regarding their new partnership with Philips. This proposal was swiftly rejected by Kutaragi who was facing increasing criticism over his work with regard to entering the video game industry from within Sony. Negotiations officially ended in May 1992 and in order to decide the fate of the PlayStation project, a meeting was held in June 1992, consisting of Sony President Ohga, PlayStation Head Kutaragi and several senior members of Sony's board. At the meeting, Kutaragi unveiled a proprietary CD-ROM-based system he had been working on which involved playing video games with 3D graphics to the board. Eventually, Sony President Ohga decided to retain the project after being reminded by Kutaragi of the humiliation he suffered from Nintendo. Nevertheless, due to strong opposition from a majority present at the meeting as well as widespread internal opposition to the project by the older generation of Sony executives, Kutaragi and his team had to be shifted from Sony's headquarters to Sony Music
Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
, a completely separate financial entity owned by Sony, so as to retain the project and maintain relationships with Philips for the MMCD development project (which helped lead to the creation of the DVD
The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
)
Continued research and development
In 2021, the WIPO
The World Intellectual Property Organization (WIPO; (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishing the World Intellectual Property Organization, WIPO was created to pr ...
's annual review of the World Intellectual Property Indicators report ranked Sony's as ninth in the world for the number of patent applications published under the PCT System. 1,793 patent applications were published by Sony during 2020. This position is up from their previous ranking as 13th in 2019 with 1,566 applications.
Business units
Best known for its electronic products, Sony offers a wide variety of product lines in many areas. At its peak, it was dubbed as a "corporate octopus", for its sprawling ventures from private insurance to chemicals to cosmetics to home shopping to a Tokyo-based French food joint, in addition its core businesses such as electronics and entertainment. Even after it has unwound many business units including Sony Chemicals
was a Japanese company established 1962, and was a wholly owned subsidiary of Sony Corporation. In 2008, Sony Chemical & Information Device transferred its thermal transfer ink ribbon business to Dai Nippon Printing. In 2012, Sony Chemicals C ...
and Vaio
is a Japanese personal computer manufacturer headquartered in Azumino, Nagano, Azumino, Nagano Prefecture. It is owned by Nojima Corporation.
Vaio began as a brand of Sony, introduced in 1996, until it offloaded it into an independent company ...
PC, Sony still runs diverse businesses.
As of 2020, Sony is organized into the following business segments: Game & Network Services (G&NS), Music, Pictures, Electronics Products & Solutions (EP&S), Imaging & Sensing Solutions (I&SS), Financial Services, and Others. Usually, each business segment has a handful of corresponding intermediate holding companies under which all the related businesses are folded into, such as being part of Sony Music Group, a subsidiary and, at the same time, a holding company for Sony's music businesses, along with SMEJ.
Electronics products & solutions
Sony Corporation (Sony Electronics Corporation until 1 April 2021) is the electronics business unit of the Sony Group. It primarily conducts research and development (R&D), planning, designing, manufacturing and marketing for electronics products. Sony Global Manufacturing & Operations Corporation (SGMO) is a wholly-owned subsidiary of Sony Corporation and responsible for managing manufacturing operations both in Japan and overseas, through its own factories as well as third party contract manufacturers.
Audio
In 1979, Sony released the world's first portable music player, the Walkman
is a brand of Personal stereo, portable audio players manufactured by Sony since 1979. It was originally introduced as a portable Compact Cassette, cassette player and later expanded to include a range of portable audio products. Since 2011, ...
, bundled with the MDL-3L2 headphones
Headphones are a pair of small loudspeaker drivers worn on or around the head over a user's ears. They are electroacoustic transducers, which convert an electrical signal to a corresponding sound. Headphones let a single user listen to an ...
. This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. Originally used to refer to portable audio cassette players, the Walkman brand has been widely adopted by the company to encompass its portable digital audio and video players as well as a line of former Sony Ericsson
Sony Mobile Communications Inc., originally Sony Ericsson Mobile Communications AB, was a Multinational corporation, multinational consumer electronics and telecommunications company, best known for its Mobile phones, mobile phone products. The ...
mobile phones. In the case of optical disc players, the Discman
was a brand name used by Sony for their portable CD players. The first Discman, the Sony D-50 or D-5 (depending on region), was launched in 1984. The Sony brand name for Discman changed to CD Walkman, initially for Japanese lineups launched ...
brand was used until the late 1990s.
In 1999 Sony's first portable digital audio players were introduced; one was a player using Memory Stick
The Memory Stick is a removable flash memory, flash memory card format, originally launched by Sony in late 1998. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage ...
flash storage created by the Walkman division, and the other was a smaller pen-sized player with embedded flash storage created by the Vaio
is a Japanese personal computer manufacturer headquartered in Azumino, Nagano, Azumino, Nagano Prefecture. It is owned by Nojima Corporation.
Vaio began as a brand of Sony, introduced in 1996, until it offloaded it into an independent company ...
division; both accompanied with Sony's OpenMG
OpenMG is a digital rights management (DRM) system developed by Sony for managing and protecting digital music data on a personal computer. It was originally designed for audio files in ATRAC3 format; the compliant software, e.g. Sony SonicStag ...
copyright protection technology and PC software for music transfer. Sony continue to develop Walkman digital audio player
A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, battery-powered devices ...
s, although it was unable to capture the large share and influence in the digital world as it did in the cassette era.
Sony is a major audio products manufacturer and one of the active noise control
Active noise control (ANC), also known as noise cancellation (NC), or active noise reduction (ANR), is a method for reducing unwanted sound by the addition of a second sound specifically designed to cancel the first. The concept was first deve ...
technology leaders.
Sony's high-end microphones and headphones for professional use are produced at Sony/Taiyo Corporation, a designated special subsidiary at which 67% of employees have a disability, in Ōita Prefecture
is a prefecture of Japan located on the island of Kyūshū. Ōita Prefecture has a population of 1,081,646 (1 February 2025) and has a geographic area of 6,340 km2 (2,448 sq mi). Ōita Prefecture borders Fukuoka Prefecture to the northwest, K ...
, Japan.
Car audio
Sony partnered with Ford to provide OEM audio for their vehicles such as the F-150
The Ford F-Series is a series of light-duty trucks marketed and manufactured by Ford Motor Company since model year 1948 as a range of full-sized pickup trucks — positioned between Ford's Ford Ranger (T6), Ranger and Ford Super Duty, ...
, Fiesta, Focus
Focus (: foci or focuses) may refer to:
Arts
* Focus or Focus Festival, former name of the Adelaide Fringe arts festival in East Australia Film
*Focus (2001 film), ''Focus'' (2001 film), a 2001 film based on the Arthur Miller novel
*Focus (2015 ...
, Mondeo and Taurus, Toyota
is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
with their Avensis
The is a Mid-size car, mid-size/large family car built in Derbyshire, United Kingdom by the Japanese automaker Toyota from October 1997 to August 2018. It was the direct successor to the European Toyota Carina E, Carina E and was available as a ...
and the Celica, Volkswagen
Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
with their Golf
Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible.
Golf, unlike most ball games, cannot and does not use a standa ...
, Passat and also the Polo
Polo is a stick and ball game that is played on horseback as a traditional field sport. It is one of the world's oldest known team sports, having been adopted in the Western world from the game of Chovgan (), which originated in ancient ...
. A specialist Sony Xplod audio system was fitted to the Ford GTX1 supercar.
Sony currently produces aftermarket car audio with their Mobile ES series.
Video
Sony produced the TV8-301, the world's first all-transistor
A transistor is a semiconductor device used to Electronic amplifier, amplify or electronic switch, switch electrical signals and electric power, power. It is one of the basic building blocks of modern electronics. It is composed of semicondu ...
television, in 1959. In 1968, the company introduced the Trinitron
Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. It was one of the first television systems to enter the market since the 1950s. Constant improvement in the basic techno ...
brand name for its lines of aperture grille cathode-ray tube
A cathode-ray tube (CRT) is a vacuum tube containing one or more electron guns, which emit electron beams that are manipulated to display images on a phosphorescent screen. The images may represent electrical waveforms on an oscilloscope, a ...
televisions and afterwards computer monitors. Sony stopped production of Trinitron for most markets, but continued producing sets for markets such as Pakistan, Bangladesh and China. Sony discontinued its series of Trinitron computer monitors in 2005. The company discontinued the last Trinitron-based television set in the U.S. in early 2007. The end of Trinitron marked the end of Sony's analog television sets and monitors.
Sony used the LCD WEGA name for its LCD
A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers to display information. Liquid crystals do not em ...
TVs until summer 2005. The company then introduced the BRAVIA name. BRAVIA is an in-house brand owned by Sony which produces high-definition LCD televisions, projection TVs and front projectors, home cinemas and the BRAVIA home theatre range. All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. In 2006, Sony lost its decades-long No.1 market share in the global television market. In November 2007, the Sony XEL-1, the first OLED
An organic light-emitting diode (OLED), also known as organic electroluminescent (organic EL) diode, is a type of light-emitting diode (LED) in which the emissive electroluminescent layer is an organic compound film that emits light in respon ...
television, was released and manufactured for two years. Later in 2013, Sony demonstrated the first 4K OLED television. As of 2012, Sony was the third-largest maker of televisions in the world and the business unit had been unprofitable for eight consecutive years.
From 2011, Sony started restructuring of its loss-making television business, mainly by downsizing business units and outsourcing the manufacturing of display panels to the companies like Sharp Corporation
is a Japanese electronics company. It is headquartered in Sakai, Osaka, and was founded by Tokuji Hayakawa in 1912 in Honjo, Tokyo, and established as the Hayakawa Metal Works Institute in Abeno-ku, Osaka, in 1924. Since 2016, it is majority o ...
, LG Display
LG Display Co., Ltd. ( Korean: LG 디스플레이) is one of the world's largest manufacturers and supplier of thin-film transistor liquid crystal display ( TFT-LCD) panels, OLEDs and flexible displays. LG Display is headquartered in Seoul, S ...
, and Samsung Electronics
Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; ) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is curr ...
. In December 2011, Sony agreed to sell all stake in an LCD joint venture with Samsung Electronics ( S-LCD) for about $940 million. On 28 March 2012, Sony and Sharp announced that they have agreed to further amend the joint venture agreement originally executed by the parties in July 2009, as amended in April 2011, for the establishment and operation of Sharp Display Products Corporation ("SDP"), a joint venture to produce and sell large-sized LCD panels and modules. The agreement was eventually terminated as Sony parted ways. Sony's small-sized LCD business subsidiary and medium-to-large-sized OLED display business unit were spun off and became part of Japan Display and JOLED, respectively.
In 2017, Sony launched OLED televisions under the BRAVIA brand.
Also, Sony has sold a range of tapes, discs, recorders and players for videocassette
Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocasset ...
, DVD
The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
, and Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
formats for decades.
Photography and videography
Sony offers a wide range of digital cameras. Its point-and-shoot models are branded Cyber-shot, while DSLRs and mirrorless models are branded Alpha
Alpha (uppercase , lowercase ) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter ''aleph'' , whose name comes from the West Semitic word for ' ...
, though Sony no longer makes DSLRs. It also produces action cameras and camcorders
A camcorder is a self-contained portable electronic device with video and recording as its primary function. It is typically equipped with an articulating screen mounted on the left side, a belt to facilitate holding on the right side, hot-sw ...
, with the company's cinema-grade products being sold under the CineAlta
CineAlta cameras are a series of professional digital movie cameras produced by Sony that replicate many of the same features of 35 mm movie film, 35mm film Movie camera, motion picture cameras.
Concept
CineAlta is a brand name used by Sony ...
name.
Sony demonstrated a prototype of the Sony Mavica
Mavica (''Magnetic Video Camera'') is a discontinued brand of Sony cameras which use removable disks as the main recording medium. On August 25, 1981, Sony unveiled a prototype of the Sony Mavica as the world's first electronic still video came ...
in 1981 and released it for the consumer market in 1988. The first Cyber-shot was introduced in 1996. Sony's market share of the digital camera market fell from a high of 20% to 9% by 2005.[Nakamoto, Michiyo. "Screen Test: Stringers Strategy Will Signal to what Extent Sony can Stay in the Game CONSUMER ELECTRONICS: The Japanese Company that Once Brought the World Market-Defining Products is being Trounced by More Agile Competitors and must Decide which Activities no Longer Form Part of its Future, Writes Michiyo Nakamoto." Financial Times: 17. ABI/INFORM Global. 21 September 2005. Web. 27 May 2012.]
Sony entered the market for digital single-lens reflex camera
A digital single-lens reflex camera (digital SLR or DSLR) is a digital camera that combines the optics and mechanisms of a single-lens reflex camera with a solid-state image sensor and digitally records the images from the sensor.
The reflex des ...
s in 2006 when it acquired the camera business of Konica Minolta
is a Japanese multinational corporation, multinational technology company headquartered in Marunouchi, Chiyoda, Tokyo, Chiyoda, Tokyo, with offices in 49 countries worldwide. The company manufactures business and industrial imaging products, in ...
. Sony rebranded the company's line of cameras as its Alpha
Alpha (uppercase , lowercase ) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter ''aleph'' , whose name comes from the West Semitic word for ' ...
line. Sony is the world's third largest manufacturer of the cameras, behind Canon
Canon or Canons may refer to:
Arts and entertainment
* Canon (fiction), the material accepted as officially written by an author or an ascribed author
* Literary canon, an accepted body of works considered as high culture
** Western canon, th ...
and Nikon
(, ; ) is a Japanese optics and photographic equipment manufacturer. Nikon's products include cameras, camera lenses, binoculars, microscopes, ophthalmic lenses, measurement instruments, rifle scopes, spotting scopes, and equipment related to S ...
respectively.
In 2010, Sony introduced their first mirrorless interchangeable-lens cameras, which were the NEX-3 and the NEX-5. They also started a new lens mount system, which was the E-mount. There were quite a few NEX models out there, when Sony decided to melt the NEX series into the Alpha series. The first Alpha MILC was the α3000, which was introduced in August 2013. It was followed by the Full-Frame α7 and α7R in October, then the successors of the NEX-5, the NEX-6 and NEX-7, the α5000 and the α6000 in 2014. The α6000 became the most popular MILC ever and Sony became the largest MILC manufacturer.
Computing
Sony produced computers ( personal computer, MSX
MSX is a standardized home computer architecture, announced by ASCII Corporation on June 16, 1983. It was initially conceived by Microsoft as a product for the Eastern sector, and jointly marketed by Kazuhiko Nishi, the director at ASCII Corpo ...
home computer
Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a s ...
s and NEWS
News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the te ...
workstation
A workstation is a special computer designed for technical or computational science, scientific applications. Intended primarily to be used by a single user, they are commonly connected to a local area network and run multi-user operating syste ...
s) during the 1980s. The company withdrew from the computer business around 1990. Sony entered again into the global computer market under the new VAIO
is a Japanese personal computer manufacturer headquartered in Azumino, Nagano, Azumino, Nagano Prefecture. It is owned by Nojima Corporation.
Vaio began as a brand of Sony, introduced in 1996, until it offloaded it into an independent company ...
brand, began in 1996. Short for "Video Audio Integrated Operation", the line was the first computer brand to highlight visual-audio features.
Sony faced considerable controversy when some of its laptop batteries exploded and caught fire in 2006, resulting in the largest computer-related recall to that point in history.
In a bid to join the tablet computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers ...
market, the company launched its Sony Tablet line of Android tablets in 2011. Since 2012, Sony's Android products have been marketed under the Xperia
is a series of and the sole brand name of smartphones marketed by Sony. It also includes various related mobile hardware such as tablet computer, tablets as well as software. Xperia was originally developed by Sony Ericsson before becoming So ...
brand used for its smartphones.
On 4 February 2014, Sony announced that it would sell its VAIO PC business due to poor sales and Japanese company Japan Industrial Partners (JIP) will purchase the VAIO brand, with the deal finalized by the end of March 2014. As of 2018, Sony maintained a 5% stake in the new, independent company.
In the 1990s, Sony was contracted to manufacture laptop computers for Apple and Dell. The Raspberry Pi Foundation delegates the manufacture of its single-board computer
A single-board computer (SBC) is a complete computer built on a single circuit board, with microprocessor(s), memory, input/output (I/O) and other features required of a functional computer. Single-board computers are commonly made as demonst ...
s to Sony. Most Raspberry Pi
Raspberry Pi ( ) is a series of small single-board computers (SBCs) developed in the United Kingdom by the Raspberry Pi Foundation in collaboration with Broadcom Inc., Broadcom. To commercialize the product and support its growing demand, the ...
computers are made at Sony UK Technology Centre in Pencoed, Wales, UK.
Healthcare and biotechnology
Sony has targeted medical, healthcare and biotechnology business as a growth sector in the future. The company acquired iCyt Mission Technology, Inc. (renamed Sony Biotechnology Inc. in 2012), a manufacturer of flow cytometers, in 2010 and Micronics, Inc., a developer of microfluidics-based diagnostic tools, in 2011.
In 2012, Sony announced that it would acquire all shares of So-net Entertainment Corporation, the largest shareholder of M3, Inc., an operator of portal sites (m3.com, MR-kun, MDLinx and MEDI:GATE) for healthcare professionals.
On 28 September 2012, Olympus and Sony announced that the two companies will establish a joint venture to develop new surgical endoscopes with 4K resolution
4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 38402160 (4K UHD) with a 16:9 asp ...
(or higher) and 3D capability. Sony Olympus Medical Solutions Inc. (Sony 51%, Olympus 49%) was established on 16 April 2013.
On 28 February 2014, Sony, M3 and Illumina established a joint venture called P5, Inc. to provide a genome analysis service for research institutions and enterprises in Japan.
Mobility
In 2000, Sony was a marginal player in the mobile phone market with a share of less than 1 percent. In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson
(), commonly known as Ericsson (), is a Swedish multinational networking and telecommunications company headquartered in Stockholm, Sweden. Ericsson has been a major contributor to the development of the telecommunications industry and is one ...
, forming Sony Ericsson Mobile Communications. Initial sales were rocky, and the company posted losses in 2001 and 2002. However, Sony Ericsson reached a profit in 2003. The company distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual at the time. Despite their innovations, Sony Ericsson faced intense competition from Apple
An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
's iPhone
The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
, which was released in 2007. From 2008 to 2010, amid a global recession, Sony Ericsson slashed its workforce by several thousand. In 2009, Sony Ericsson was the fourth-largest mobile phone manufacturer in the world (after Nokia
Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
, Samsung
Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
and LG). By 2010, its market share had fallen to sixth place. Sony acquired Ericsson's share of the venture in 2012 for over US$1 billion. Sony Mobile
Sony Mobile Communications Inc., originally Sony Ericsson Mobile Communications AB, was a Multinational corporation, multinational consumer electronics and telecommunications company, best known for its Mobile phones, mobile phone products. The ...
focuses exclusively on the smartphone market under the Xperia
is a series of and the sole brand name of smartphones marketed by Sony. It also includes various related mobile hardware such as tablet computer, tablets as well as software. Xperia was originally developed by Sony Ericsson before becoming So ...
brand.
In 2013, Sony contributed to around two percent of the mobile phone market with 37 million mobile phones sold. Sony Mobile's sales reached a peak in 2014 with 40 million handsets, the volume has since decreased. Sony shipped 13.5 million phones in 2017, 6.5 million in 2018, and 2.9 million handsets in FY 2020.
Robotics
Since the late 1990s, Sony has released numerous consumer robots, including dog-shaped robots called AIBO
AIBO (stylized as aibo, abbreviated as Artificial Intelligence RoBOt, homonymous with , "pal" or "partner" in Japanese) is a series of robotic dogs designed and manufactured by Sony. Sony announced a prototype Aibo in mid-1998, and the first co ...
, a music playing robot called Rolly, and a humanoid
A humanoid (; from English ''human'' and '' -oid'' "resembling") is a non-human entity with human form or characteristics. By the 20th century, the term came to describe fossils which were morphologically similar, but not identical, to those of ...
robot called QRIO
QRIO ("Quest for cuRIOsity", originally named Sony Dream Robot or SDR) was a bipedal humanoid entertainment robot developed and marketed (but never sold) by Sony to follow up on the success of its AIBO entertainment robot. QRIO stood approximat ...
. Despite being a pioneer in the field, Sony had ceased robotics-related operations for 10 years due to financial difficulties, until it decided to revive them in 2016.
In 2015, Sony partnered with an autonomous driving startup ZMP INC. to establish an aerial surveillance and reconnaissance drone manufacturer named Aerosense. At the CES 2021, Sony unveiled a drone with the brand Airpeak, the smallest of its kind that can incorporate a Sony Alpha camera according to the company, entering the drone business on its own for the first time.
In 2019, as part of the London Design Festival, Sony Design showcased ''Affinity in Autonomy'', a conceptual environmental art installation in the Prince Consort Gallery of the Victoria and Albert Museum
The Victoria and Albert Museum (abbreviated V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.8 million objects. It was founded in 1852 and named after Queen ...
that represented the company's vision of the future of AI and Robotics.
Imaging & sensing solutions
Sony traces its roots in the semiconductor business back to 1954, when it became the first Japanese company to commercialize the transistor
A transistor is a semiconductor device used to Electronic amplifier, amplify or electronic switch, switch electrical signals and electric power, power. It is one of the basic building blocks of modern electronics. It is composed of semicondu ...
, invented and licensed by Bell Labs
Nokia Bell Labs, commonly referred to as ''Bell Labs'', is an American industrial research and development company owned by Finnish technology company Nokia. With headquarters located in Murray Hill, New Jersey, Murray Hill, New Jersey, the compa ...
, whilst some of the biggest and well-established names in Japan at the time like Toshiba
is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...
and Mitsubishi Electric
is a Japanese Multinational corporation, multinational electronics and electrical equipment manufacturing company headquartered in Tokyo, Japan. The company was established in 1921 as a spin-off from the electrical machinery manufacturing d ...
initially stuck with vacuum tube
A vacuum tube, electron tube, thermionic valve (British usage), or tube (North America) is a device that controls electric current flow in a high vacuum between electrodes to which an electric voltage, potential difference has been applied. It ...
s they had been thriving on; despite being an expert on the vacuum tube himself, Ibuka saw potential of the novel technology and had Morita negotiate the terms for licensing, making Sony into one of the earliest and the youngest licensees of the transistor, together with Texas Instruments
Texas Instruments Incorporated (TI) is an American multinational semiconductor company headquartered in Dallas, Texas. It is one of the top 10 semiconductor companies worldwide based on sales volume. The company's focus is on developing analog ...
. In 1957, Sony employee Leo Esaki and his colleagues invented a tunnel diode
A tunnel diode or Esaki diode is a type of semiconductor diode that has effectively " negative resistance" due to the quantum mechanical effect called tunneling. It was invented in August 1957 by Leo Esaki and Yuriko Kurose when working ...
(usually referred to as Esaki diode) by which they discovered the quantum tunneling
In physics, a quantum (: quanta) is the minimum amount of any physical entity (physical property) involved in an interaction. The fundamental notion that a property can be "quantized" is referred to as "the hypothesis of quantization". This me ...
effect in solids, for which Esaki received the Nobel prize in Physics
The Nobel Prize in Physics () is an annual award given by the Royal Swedish Academy of Sciences for those who have made the most outstanding contributions to mankind in the field of physics. It is one of the five Nobel Prizes established by the ...
in 1973. Sony has commanded a dominant share in the charge-coupled device
A charge-coupled device (CCD) is an integrated circuit containing an array of linked, or coupled, capacitors. Under the control of an external circuit, each capacitor can transfer its electric charge to a neighboring capacitor. CCD sensors are a ...
market.
As of 2020, Sony is the world's largest manufacturer of CMOS image sensors as its chips are widely used in digital cameras, tablet computers, smartphones, drones and more recently, self-driving systems in automobiles.
As of 2020, the company, through its chip business arm Sony Semiconductor Solutions, designs, manufactures, and sells a wide range of semiconductor
A semiconductor is a material with electrical conductivity between that of a conductor and an insulator. Its conductivity can be modified by adding impurities (" doping") to its crystal structure. When two regions with different doping level ...
s and electronic components, including image sensors ( HAD CCD, Exmor
Exmor is a technology developed by Sony and implemented on some of their CMOS sensor, CMOS image sensors. It performs on-chip Analog-to-digital converter, analog/digital signal conversion and two-step noise reduction in parallel on each column ...
), image processors ( BIONZ), laser diode
file:Laser diode chip.jpg, The laser diode chip removed and placed on the eye of a needle for scale
A laser diode (LD, also injection laser diode or ILD or semiconductor laser or diode laser) is a semiconductor device similar to a light-emittin ...
s, system LSIs, mixed-signal LSIs, emerging memory storage, emerging displays (microLED
MicroLED, also known as micro-LED, mLED or μLED is an emerging flat-panel display technology consisting of arrays of microscopic Light-emitting diode, LEDs forming the individual pixel elements. Inorganic semiconductor microLED (μLED) technol ...
, microOLED, and holographic display), multi-functional microcomputer
A microcomputer is a small, relatively inexpensive computer having a central processing unit (CPU) made out of a microprocessor. The computer also includes memory and input/output (I/O) circuitry together mounted on a printed circuit board (P ...
(''SPRESENSE''), etc.
In 2020, Sony has launched the first intelligent vision sensors with AI edge computing
Edge computing is a distributed computing model that brings computation and data storage closer to the sources of data. More broadly, it refers to any design that pushes computation physically closer to a user, so as to reduce the Latency (engineer ...
capabilies.
Game & network services
Sony Interactive Entertainment (formerly Sony Computer Entertainment) is best known for producing the popular line of PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
consoles. The line grew out of a failed partnership with Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.
The history of Nintendo began when craftsman Fusajiro Yamauchi ...
. Originally, Nintendo requested Sony to develop an add-on for its Super Nintendo Entertainment System
The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a Fourth generation of video game consoles, 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in No ...
that would play CD-ROMs. In 1991 Sony announced the add-on, as well as a dedicated console known as the "Play Station". However, a disagreement over software licensing for the console caused the partnership to fall through. Sony then continued the project independently.
Launched in 1994, the first PlayStation gained 61% of global console sales and broke Nintendo's long-standing lead in the market.["The PlayStation Quest." Macleans 6 November 2000: 81-. ABI/INFORM Global; ProQuest Research Library. Web. 27 May 2012.] Sony followed up with the PlayStation 2
The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
in 2000, which was even more successful. The console has become the most successful of all time, selling over 150 million units . Sony released the PlayStation 3
The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...
, a high-definition console, in 2006. It was the first console to use the Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
format, and was considerably more expensive than the competitors Xbox 360
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
and Wii due to the Cell processor.
Early on, poor sales performance resulted in significant losses for the company, pushing it to sell the console at a loss.[Pilling, David. "Camera Sales Raise Sonys Game." Financial Times: 23. ABI/INFORM Global. 27 July 2007. Web. 27 May 2012.] The PlayStation 3 sold generally more poorly than its competitors in the early years of its release but managed to overtake the Xbox 360 in global sales later on. It later introduced the PlayStation Move
is a Motion controller, motion game controller developed by Sony Interactive Entertainment. Initially released in 2010 for use with the PlayStation 3 home video game console, its compatibility was later expanded to its successor, the PlayStation ...
, an accessory that allows players to control video games using motion gestures.
Sony extended the brand to the portable games market in 2004 with the PlayStation Portable
The PlayStation Portable (PSP) is a handheld game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on December 12, 2004, in North America on March 24, 2005, and in PA ...
(PSP). The console has sold reasonably, but has taken a second place to a rival handheld, the Nintendo DS
The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
. Sony developed the Universal Media Disc (UMD) optical disc medium for use on the PlayStation Portable. Early on, the format was used for movies, but it has since lost major studio support. Sony released a disc-less version of its PlayStation Portable, the PSP Go, in 2009. The company went on to release its second portable video game system, PlayStation Vita
The PlayStation Vita (PS Vita) is a handheld game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on December 17, 2011, then in other international territories on February 22, 2012, and was produced ...
, in 2011 and 2012. Sony launched its fourth console, the PlayStation 4
The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013, in ...
, on 15 November 2013, which as of 31 December 2017 has sold 73.6 million units globally.
On 18 March 2014, at GDC, president of SCE Worldwide Studios
PlayStation Studios (formerly SCE Worldwide Studios and SIE Worldwide Studios) is a Division (business), division of Sony Interactive Entertainment (SIE) that oversees the video game development at the studios owned by SIE. The division was est ...
Shuhei Yoshida announced their new virtual reality technology dubbed Project Morpheus, and later named PlayStation VR
The PlayStation VR (PS VR) is a virtual reality headset developed by Sony Interactive Entertainment, which was released in October 2016. The headset works with the company's PlayStation 4 video game console and is forward compatible with PlaySta ...
, for PlayStation 4. The headset brought VR gaming and non-gaming software to the company's console. According to a report released by Houston-based patent consulting firm LexInnova in May 2015, Sony is leading the virtual reality patent race. According to the firm's analysis of nearly 12,000 patents or patent applications, Sony has 366 virtual reality patents or patent applications. PlayStation VR was released worldwide on 13 October 2016.
On 31 March 2019, the successor to the PlayStation 4 was announced and on 12 November 2020, the PlayStation 5
The PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. It was announced as the successor to the PlayStation 4 in April 2019, was launched on November 12, 2020, in Australia, Japan, New Zealand, North ...
was released in North America, Australia, New Zealand, Japan, South Korea, and Singapore. The console was launched in Indonesia on 22 January 2021. Upon completion of the fiscal quarter, Sony sold 4.5 million PlayStation 5 consoles, keeping pace with the best-selling console of all time, the PlayStation 2.
Pictures and music
Sony Entertainment has two divisions: Sony Pictures Entertainment
Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...
, Sony Music Group (Sony Music Entertainment
Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
, Sony Music Publishing). Sony USA previously owned and operated Sony Trans Com: a technology business that provided in-flight entertainment programming as well as video and audio playback equipment for the airline industry. Sony had purchased the business from Sundstrand Corp. in 1989 and subsequently sold it to Rockwell Collins
Rockwell Collins, Inc. was a multinational corporation headquartered in Cedar Rapids, Iowa, providing avionics and information technology systems and services to government agencies and aircraft manufacturers. It was formed when the Collins Radi ...
in 2000.
In 2012, Sony rolled most of its consumer content services (including video, music and gaming) into the Sony Entertainment Network, the predecessor of PlayStation Network.
Sony Pictures Entertainment
Sony Pictures Entertainment Inc. (SPE) is the television and film production/distribution unit of Sony. With 12.5% box office market share in 2011, the company was ranked third among movie studios. Its group sales in 2010 were US$7.2 billion.[Business Overview, Annual Report 2010](_blank)
(PDF). . Retrieved 7 July 2011.
sonypictures.com The company has produced many notable movie franchises, including ''Spider-Man
Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
'', '' The Karate Kid'' and ''Men in Black
In popular culture and UFO conspiracy theories, men in black (MIB) are government agents dressed in dark suits, who question, interrogate, harass, and threaten unidentified flying object (UFO) witnesses to keep them silent about what they have ...
''. It has also produced the popular television game shows ''Jeopardy!
''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
'' and '' Wheel of Fortune''.
Sony entered the television and film production market when it acquired Columbia Pictures Entertainment in 1989 for $3.4 billion. Columbia lives on in the Sony Pictures Motion Picture Group, a division of SPE which in turn owns Columbia Pictures
Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
and TriStar Pictures
TriStar Pictures, Inc. (spelled as Tri-Star until 1991) is an American film studio and production company that is part of the Sony Pictures Motion Picture Group, which is part of the Japanese conglomerate Sony, Sony Group Corporation.
The compan ...
among other film production and distribution companies such as Screen Gems
Screen Gems is an American film production company owned by Sony Pictures Entertainment, a subsidiary of Japanese conglomerate, Sony Group Corporation. ''Screen Gems'' has served several different purposes for its parent companies over the de ...
, Sony Pictures Classics, Sony Pictures Home Entertainment
Sony Pictures Home Entertainment Inc. (abbreviated as SPHE) is the home entertainment distribution division of Sony Pictures Entertainment, a subsidiary of Sony.
Background
SPHE is responsible for the distribution of the Sony Pictures libra ...
. SPE's television division is known as Sony Pictures Television
Sony Pictures Television Inc. (abbreviated as SPT) is an American television production company, production and broadcast syndication, distribution studio. Based at the Sony Pictures Studios complex in Culver City, California, it is a division o ...
.
For the first several years of its existence, Sony Pictures Entertainment performed poorly, leading many to suspect the company would sell off the division. In 2006, Sony started using ARccOS Protection on some of their film DVDs, but later issued a recall.
In late 2014, Sony Pictures became the target of a hack attack from a clandestine group called Guardians of Peace, weeks before releasing the anti-North Korean comedy film
The comedy film is a film genre that emphasizes humor. These films are designed to amuse audiences and make them laugh. Films in this genre typically have a happy ending, with dark comedy being an exception to this rule. Comedy is one of the o ...
'' The Interview''.
In February 2024, Sony entered into an agreement with Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
under which Sony Pictures Home Entertainment
Sony Pictures Home Entertainment Inc. (abbreviated as SPHE) is the home entertainment distribution division of Sony Pictures Entertainment, a subsidiary of Sony.
Background
SPHE is responsible for the distribution of the Sony Pictures libra ...
Corporation of Japan will handle the release of Disney products on DVD
The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
and Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
on a licensing model, as well as production on physical media. Sony will market, sell and distribute new Disney releases and catalog films on DVD, Blu-ray and 4K Ultra DVD through Canadian and American retailers and distributors.
Sony Music Group and SMEJ
Sony Music Entertainment (also known as SME or Sony Music) is the largest global recorded music company of the "big three" record companies and is controlled by Sony Corporation of America
Sony Corporation of America (SONAM, also known as SCA) is the American arm of Japanese multinational conglomerate Sony Group Corporation. Headquartered in New York City, the company manages Sony's business in the United States.
Sony's princ ...
, the United States subsidiary of Sony.
In one of its largest-ever acquisitions, Sony purchased CBS Record Group in 1988 for US$2 billion.[Sony completes $2 billion purchase of CBS Records](_blank)
upi.com 5 January 1988, Retrieved on 3 December 2017 In the process, Sony partnered and gained the rights to the ATV catalogue of Michael Jackson, considered by the ''Guinness Book of World Records
''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...
'' to be the most successful entertainer of all time. The acquisition of CBS Records provided the foundation for the formation of Sony Music Entertainment, which Sony established in 1991.
In 1968, Sony and CBS Records had formed a 50:50 joint-venture CBS/Sony Records, later renamed CBS/Sony Group, in Japan. When CBS Records was acquired, a 50% stake in CBS/Sony Group owned by CBS was also transferred to Sony. In March 1988, four wholly owned subsidiaries were folded into CBS/Sony Group and the company was renamed as Sony Music Entertainment Japan
, often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony, Sony Group Corporation and is ...
(SMEJ). It operates independently of Sony Music as it is directly owned by Japanese Sony.
In 2004, Sony entered into a joint venture with Bertelsmann AG, merging Sony Music Entertainment with Bertelsmann Music Group
Bertelsmann Music Group (BMG) was a division of a German media company Bertelsmann before its completion of sale of the majority of its assets to Sony Corporation of America on 1 October 2008.
Although it was established in 1987, the music c ...
to create Sony BMG
Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...
. In 2005, Sony BMG faced a copy protection scandal, because its music CDs had installed malware
Malware (a portmanteau of ''malicious software'')Tahir, R. (2018)A study on malware and malware detection techniques . ''International Journal of Education and Management Engineering'', ''8''(2), 20. is any software intentionally designed to caus ...
on users' computers that was posing a security risk to affected customers. In 2007, the company acquired Famous Music
Famous Music Corporation was the worldwide music publishing division of Paramount Pictures, a division of Paramount Global since 1994. Its copyright holdings span several decades and include music from such Academy Award-winning motion pictures ...
for US$370 million, gaining the rights to the catalogues of Eminem
Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
and Akon
Aliaune Damala Bouga Time Puru Nacka Lu Lu Lu Badara Akon Thiam (born April 16, 1973), known mononymously as Akon (), is a Senegalese-United States, American singer, songwriter, rapper, record producer, businessman, and philanthropist. An influ ...
, among others. Sony bought out Bertelsmann's share in Sony BMG and formed a new Sony Music Entertainment in 2008. Since then, the company has undergone management changes.
Sony purchased digital music recognition company Gracenote
Gracenote, Inc. is a company and service that provides music, video, and sports metadata and automatic content recognition (ACR) technologies to entertainment services and companies worldwide. Formerly CDDB ("Compact Disc Data Base"), Gracenote ...
for US$260 million in 2008. Tribune Media Company
Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois.
Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
acquired Gracenote from Sony in 2014 for $170 million.
Besides its record label, Sony operates other music businesses. In 1995, Sony merged its publisher with Michael Jackson
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
's ATV Music Publishing, forming Sony/ATV Music Publishing. At the time, the publishing company was the second largest of its kind in the world. The company owns the publishing rights to over 4 million compositions, including The Beatles
The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
' Lennon–McCartney
Lennon–McCartney is the songwriting partnership between the English musicians John Lennon (1940–1980) and Paul McCartney (born 1942) of the Beatles. It is widely considered one of the greatest, best known and most successful musical collabo ...
catalogue, Bob Dylan
Bob Dylan (legally Robert Dylan; born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Described as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture over his nearly 70-year ...
, Eminem
Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
, Lady Gaga
Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
, Sam Smith, Ed Sheeran
Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...
, and Taylor Swift
Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...
.
In 2012, Sony/ATV acquired a majority stake in EMI Music Publishing
EMI Music Publishing Ltd. is a British multinational music publishing company headquartered in London, owned by Sony Music Publishing.
In May 2018, Sony Music Publishing agreed to increase its stake in EMI to 90%, pending regulatory approva ...
, becoming the world's largest music publishing company. In 2018, Sony bought the rest of the shares in the publisher, making it a wholly owned subsidiary. Since 2016, Sony owns all of Sony/ATV.
Anime
Sony's entering into the Japanese animation, or anime
is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
, business happened in 1995 when its Sony Music Entertainment Japan
, often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony, Sony Group Corporation and is ...
(SMEJ) division established Aniplex
Aniplex, Inc. (株式会社アニプレックス, ''Kabushiki-gaisha Anipurekkusu'') is a Japanese entertainment company and a subsidiary of Sony, Sony Group Corporation, founded in September 1995 by Sony Music Entertainment Japan. The company fo ...
as its subsidiary managing creative productions, which founded A-1 Pictures
is a Japanese animation studio and production company founded by ex- Sunrise producer Mikihiro Iwata. It is a subsidiary of Sony Music Entertainment Japan's anime production firm Aniplex.
History
The company was established by SMEJ's animat ...
, the first anime studio of Sony, ten years later. Since then, through group-wide and international ventures, Sony has solidified its position in the industry, elevating the business to what is called the "fourth pillar of its entertainment portfolio" according to ''The Nikkei
''The Nikkei'', also known as , is the flagship publication of Nikkei, Inc. (based in Tokyo) and the world's largest financial newspaper, with a daily circulation exceeding 1.73 million copies. The Nikkei 225, a stock market index for the Tokyo ...
''.
The anime business operations of Sony are scattered around the group, mainly in its Pictures and Music units, as follows: SMEJ's notable related businesses include Aniplex and its subsidiaries CloverWorks and A-1 Pictures; Aniplex and U.S.-headquartered Sony Pictures
Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...
co-own U.S.-based anime distribution company Crunchyroll
Crunchyroll is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service owned by Sony, Sony Group Corporation. The service primarily distributes fi ...
, which since 2022, has become the successor company to Funimation
Funimation was an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service. Launched in 2016, the service was one of the leading distributors of anime ...
, which it acquired in 2017 and included subsidiaries such as Wakanim
Wakanim was a French subscription video on-demand over-the-top streaming service.
The service specialized in online streaming and simulcasting of Japanese anime series. It was also the first platform to offer videos for download without digita ...
(absorbing into Crunchyroll itself) and Madman Anime (to be rebranded as Crunchyroll Pty. Ltd.)
In December 2020, Funimation announced that it would buy AT&T
AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
's animation business Crunchyroll
Crunchyroll is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service owned by Sony, Sony Group Corporation. The service primarily distributes fi ...
for $1.175 billion, which would help the company to compete more globally with entertainment giants such as Netflix. This acquisition was completed in August 2021.
Financial services
Sony Financial Group is a holding company for Sony's financial services business which includes Sony Life (in Japan and the Philippines), Sony Assurance, Sony Bank, etc. The unit proved to be the most profitable of Sony's businesses in FY 2005, earning $1.7 billion in profit. Sony Financial's low fees have aided the unit's popularity while threatening Sony's premium brand name.
Others
Electric vehicles and batteries
A company behind the commercialization of lithium-ion battery
A lithium-ion or Li-ion battery is a type of rechargeable battery that uses the reversible intercalation of Li+ ions into electronically conducting solids to store energy. Li-ion batteries are characterized by higher specific energy, energ ...
, Sony had been exploring the possibility to manufacture the batteries for electric vehicle
An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s. In 2014, Sony participated within NRG Energy
NRG Energy, Inc. is an American energy company, headquartered in Houston, Texas. It was formerly the wholesale arm of Northern States Power Company (NSP), which became Xcel Energy, but became independent in 2000. NRG Energy is involved in energ ...
eVgo Ready for Electric Vehicle (REV) program, for EV charging parking lots. However, the company then decided to sell its lithium-ion battery business to Murata Manufacturing
is a Japanese manufacturer of electronic components, based in Nagaokakyo, Kyoto. It produces ceramic passive electronic components, primarily capacitors, and has a majority marketshare worldwide in ceramic filters, high-frequency parts, and s ...
in 2016.
In 2015, Sony invested $842,000 in ZMP INC., drawing speculations that it is contemplating developing self-driving car
A self-driving car, also known as an autonomous car (AC), driverless car, robotic car or robo-car, is a car that is capable of operating with reduced or no human input. They are sometimes called robotaxis, though this term refers specifica ...
s. In January 2020, Sony unveiled a concept electric car at the Consumer Electronics Show
CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...
, named Vision-S, designed in collaboration with components manufacturer Magna International. At the occasion, Sony also stated its goal of developing technology for the automotive sector, especially concerning autonomous driving, sensors, and in-car entertainment
In-car entertainment (ICE), or in-vehicle infotainment (IVI), is a collection of hardware and software in automobiles that provides audio or video entertainment. In car entertainment originated with car audio systems that consisted of radios and c ...
.
In 2022, Sony Group and Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
launched a joint venture for their electric vehicle partnership, Sony Honda Mobility (SHM), which would deliver its first electric vehicles by 2026 and sell them online, starting in the United States and Japan. The joint venture announced their new "Afeela" brand and its first prototype model at the CES 2023.
Corporate information
Institutional ownership
Sony is a ''kabushiki kaisha
A or ''kabushiki kaisha'', commonly abbreviated K.K. or KK, is a type of defined under the Companies Act of Japan. The term is often translated as "stock company", "joint-stock company" or "stock corporation". The term ''kabushiki gaisha'' i ...
'' (joint stock company) listed on the Tokyo Stock Exchange
The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan.
The exchange is owned by Japan Exchange Group (JPX), a holding company that it also lists (), and operated by Tokyo Stock Exchange, Inc., a wholly owned sub ...
in Japan with American depositary receipts listed on New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
. , the largest shareholders of Sony are as follows:
* The Master Trust Bank of Japan–nominated investment trust
An investment trust is a form of investment fund found mostly in the United Kingdom and Japan. Investment trusts are constituted as Public limited company, public limited companies and are therefore closed ended since the fund managers cannot red ...
s (main account; 17.95%)
* Citibank
Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...
(as depositary bank for American depositary receipt holders; 8.91%)
* Japan Trustee Services Bank–nominated investment trusts
** Main trust account (6.1%)
** Trust account 7 (2.4%)
** Trust account 5 (2.1%)
* Chase Bank, JPMorgan Chase Bank (3.2%)
Business trends
The key trends for Sony are (as of the financial year ending March 31):
As of January 2024, Sony, one of the largest Japanese companies by market capitalization and operating profit, was valued at over $112 billion. At the same period, it was also recognized as the most cash-rich Japanese company, with its Net cash flow, net cash reserves of ¥1.8 trillion.
The company was immensely profitable throughout the 1990s and early 2000s in part because of the success of its new PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
line. The company encountered financial difficulty in the mid- to late-2000s due to several factors: the Great Recession, increased competition for PlayStation, and the 2011 Tōhoku earthquake and tsunami. The company faced three consecutive years of losses leading up to 2011.["Sony: Too Much make-Believe." FT.com (2011): n/a. ABI/INFORM Global; ProQuest Research Library. Web. 26 May 2012.] While noting the negative effects of intervening circumstances such as natural disasters and fluctuating currency exchange rates, the ''Financial Times'' criticized the company for its "lack of resilience" and "inability to gauge the economy," voicing skepticism about Sony's revitalization efforts, given a lack of tangible results.
In September 2000 Sony had a market capitalization of $100 billion; but by December 2011 it had plunged to $18 billion, reflecting falling prospects for Sony but also reflecting grossly inflated share prices of the 'dot-com bubble' years. Net worth, as measured by stockholder equity, has steadily grown from $17.9 billion in March 2002 to $35.6 billion through December 2011. Earnings yield (inverse of the price to earnings ratio) has never been more than 5% and usually much less; thus Sony has always traded in over-priced ranges with the exception of the 2009 market bottom.
On 9 December 2008, Sony announced that it would be cutting 8,000 jobs, dropping 8,000 contractors and reducing its global manufacturing sites by 10% to save $1.1 billion per year.
In April 2012, Sony announced that it would reduce its workforce by 10,000 (6% of its employee base) as part of CEO Kaz Hirai's effort to get the company back into the black. This came after a loss of 520 billion yen (roughly US$6.36 billion) for fiscal 2012, the worst since the company was founded. Accumulation loss for the past four years was 919.32 billion-yen. Sony planned to increase its marketing expenses by 30% in 2012. 1,000 of the jobs cut come from the company's mobile phone unit's workforce. 700 jobs will be cut in the 2012–2013 fiscal year and the remaining 300 in the following fiscal year. Sony had revenues of ¥6.493 trillion in 2012 and maintained large reserves of cash, with ¥895 billion on hand as of 2012. In May 2012, Sony's market capitalization was valued at about $15 billion.
In January 2013, Sony announced it was selling its US headquarters building for $1.1 billion to a consortium led by real estate developer The Chetrit Group.
On 28 January 2014, Moody's Investors Services dropped Sony's credit rating to Ba1—"judged to have speculative elements and a significant credit risk"—saying that the company's "profitability is likely to remain weak and volatile."
On 6 February 2014, Sony announced it would trim as many as 5,000 jobs as it attempts to sell its PC business and focus on mobile and tablets.
In 2014, Sony South Africa closed its TV, Hi-Fi and camera divisions with the purpose of reconsidering its local distribution model and, in 2017, it returned facilitated by Premium Brand Distributors (Pty) Ltd.
In November 2018, Sony posted its earning report for the second quarter showing it has lost about US$480 million in the mobile phone division, prompting another round of downsizing in the unit, including the closure of a manufacturing plant and halving of its workforce.
Community engagement
* EYE SEE project
Sony Corporation is actively involved in the EYE SEE project conducted by UNICEF. EYE SEE digital photography workshops have been run for children in Argentina, Tunisia, Mali, South Africa, Ethiopia, Madagascar, Rwanda, Liberia and Pakistan.
* South Africa Mobile Library Project
Sony assists The South Africa Primary Education Support Initiative (SAPESI) through financial donations and children book donations to the South Africa Mobile Library Project.
* The Sony Canada Charitable Foundation
The Sony Canada Charitable Foundation (SCCF) is a non-profit organization which supports three key charities; the Make-A-Wish Canada, the United Way of Canada and the EarthDay and ECOKIDS program.
* Sony Foundation and You Can
After the 2010–11 Queensland floods, 2011 Queensland floods and Black Saturday bushfires, Victorian bushfires, Sony Music released benefit albums with money raised going to the Sony Foundation. You Can is the youth cancer program of Sony Foundation.
* Open Planet Ideas Crowdsourcing Project
Sony launched its Open Planet Ideas Crowdsourcing Project, in partnership with the World Wildlife Fund and the design group, IDEO.
* Street Football Stadium Project
On the occasion of the 2014 World Cup in Brazil, Sony partnered with and launched the Street Football Stadium Project to support football-based educational programmes in local communities across Latin America and Brazil. More than 25 Street Stadiums were developed since the project's inception.
* The Sony Global Relief Fund for COVID-19
During the COVID-19 pandemic, Sony launched a relief fund in line with other media and tech companies to aid individuals working in the medical, education, and entertainment sectors.
Criticism
Over the years, Sony has faced a number of allegations and criticism pertaining to their corporate behavior, often leading to legal proceedings and customer dissatisfaction.
In August 2000, then Sony Pictures Entertainment U.S. senior vice president Steve Heckler was quoted saying "The industry will take whatever steps it needs to protect itself and protect its revenue streams ...". Sony then worked on a Sony BMG copy protection rootkit scandal, DRM system that works like a rootkit in order to enforce its copyright claims upon users of music CDs.
With respect to Sony's gaming consoles, subsequent updates are released to the said consoles, many of which strip the user of some of the originally advertised features in order to save the company some licensing fees or protect itself from the modding community.
On April 1, 2010, Sony released a patch for the PS3 that would remove OtherOS from being installed onto the system after hackers were looking for ways to exploit OtherOS in order to run PlayStation 3 homebrew, homebrew software. Then on January 12, 2011, Sony filled lawsuits against ''geohot'' and ''fail0verflow'' for their efforts on exploiting the PS3.
In December 2023, Sony announced that it will remove the Discovery app and its content, even if previously paid for, from its gaming consoles.
Environmental record
In November 2011, Sony was ranked ninth (jointly with Panasonic) in Greenpeace's Guide to Greener Electronics. This chart grades major electronics companies on their environmental work. The company scored 3.6/10, incurring a penalty point for comments it has made in opposition to energy efficiency standards in California. It also risks a further penalty point in future editions for being a member of trade associations that have commented against energy efficiency standards. Together with Philips
Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
, Sony receives the highest score for energy policy advocacy after calling on the EU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it receives full marks for the efficiency of its products. In June 2007, Sony ranked 14th on the Greenpeace guide. Sony fell from its earlier 11th-place ranking due to Greenpeace's claims that Sony had double standards in their waste policies.
Greenpeace's 2017 Guide to Greener Electronics rated Sony approximately in the middle among electronics manufacturers with a grade of D+.
Since 1976, Sony has had an Environmental Conference. Sony's policies address their effects on global warming, the environment, and resources. They are taking steps to reduce the amount of greenhouse gases that they put out as well as regulating the products they get from their suppliers in a process that they call "green procurement". Sony has said that they have signed on to have about 75 percent of their Sony Building (New York), Sony Building running on geothermal power. The "Sony Take Back Recycling Program" allow consumers to recycle the electronics products that they buy from Sony by taking them to eCycle (Recycling) drop-off points around the U.S. The company has also developed a biobattery that runs on sugars and carbohydrates that works similarly to the way living creatures work. This is the most powerful small biobattery to date.
In 2000, Sony faced criticism for a document entitled "NGO Strategy" that was leaked to the press. The document involved the company's surveillance of environmental activists in an attempt to plan how to counter their movements. It specifically mentioned environmental groups that were trying to pass laws that held electronics-producing companies responsible for the cleanup of the toxic chemicals contained in their merchandise.
Cartel
In 2007 an investigation launched in 2002 by the European Commission culminated in Sony, Fujifilm, Fuji and Maxell receiving a total of 110 million US dollar fine for fixing professional videotape prices between the years 1999 and 2002 through regular meetings and other illegal contracts; at the time the three corporations shared a combined 85% control of the market. Sony's part of the fine was raised by a third for trying to obstruct the investigation by refusing to answer inquiries made by the EU officials and shredding of evidence during the multiple law-enforcement raids. During the year 2001 prior to the investigation Sony sold professional videotapes for a total of €115 million inside the EU.
See also
* List of acquisitions by Sony
* List of assets owned by Sony
* List of companies of Japan
* List of libraries owned by Sony
Notes
References
Further reading
* ''Made in Japan (biography), Made in Japan'' by Akio Morita and Sony, HarperCollins (1994)
* ''Sony: The Private Life'' by John Nathan, Houghton Mifflin Harcourt, Houghton Mifflin (1999)
* ''The Japan Project: Made in Japan'' – a documentary about Sony's early history in the U.S. by Terry Sanders.
* ''The Portable Radio in American Life'' by Michael Brian Schiffer (The University of Arizona Press, 1991).
* ''Sony Radio, Sony Transistor Radio 35th Anniversary 1955–1990'' – information booklet (1990)
External links
*
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