Play (Jüri Pootsmann Song)
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Estonia was represented at the
Eurovision Song Contest 2016 The Eurovision Song Contest 2016 was the 61st edition of the Eurovision Song Contest. It took place in Stockholm, Sweden, following the country's victory at the with the song "Heroes (Måns Zelmerlöw song), Heroes" by Måns Zelmerlöw. Organis ...
with the song "Play" written by Fred Krieger,
Stig Rästa Raul-Stig Rästa (born 24 February 1980) is an Estonian singer and songwriter who, along with singer Elina Born, represented Estonia in the Eurovision Song Contest 2015 with the song " Goodbye to Yesterday". Since 2025, Rästa has been a member ...
and Vallo Kikas. The song was performed by
Jüri Pootsmann Jüri Pootsmann (born 1 July 1994), is an Estonian singer. He won the sixth season of ''Eesti otsib superstaari'', and represented Estonia in the Eurovision Song Contest 2016 with the song "Play". He is signed to Universal Music Baltics. Car ...
. The Estonian broadcaster
Eesti Rahvusringhääling Eesti Rahvusringhääling (ERR) – ''Estonian Public Broadcasting'' – is a publicly funded and owned radio and television organisation created in Estonia on 1 June 2007 to take over the functions of the formerly separate Eesti Raadio ...
(ERR) organised the national final ''
Eesti Laul Eesti Laul () is an annual music competition organised by Estonian public broadcaster (ERR). It determines for the Eurovision Song Contest, and has been staged every year since Estonia in the Eurovision Song Contest 2009, 2009. Eesti Laul was ...
2016'' in order to select the Estonian entry for the 2016 contest in
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
, Sweden. The national final consisted of three shows: two semi-finals and a final. Ten songs competed in each semi-final and the top five from each semi-final as determined by a jury panel and public vote qualified to the final. In the final, the winner was selected over two rounds of voting. In the first round, a jury panel and a public vote selected the top three to qualify to the superfinal. In the superfinal, "Play" performed by Jüri Pootsmann was selected as the winner entirely by a public vote. Estonia was drawn to compete in the first semi-final of the Eurovision Song Contest which took place on 10 May 2016. Performing during the show in position 13, "Play" was not announced among the top 10 entries of the first semi-final and therefore did not qualify to compete in the final. It was later revealed that Estonia placed eighteenth (last) out of the 18 participating countries in the semi-final with 24 points.


Background

Prior to the 2016 contest, Estonia had participated in the Eurovision Song Contest twenty-one times since its first entry in , winning the contest on one occasion in
2001 The year's most prominent event was the September 11 attacks against the United States by al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror. The United States led a Participan ...
with the song " Everybody" performed by Tanel Padar, Dave Benton and 2XL. Following the introduction of semi-finals for the , Estonia has, to this point, managed to qualify to the final on five occasions. In
2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
, "Goodbye to Yesterday" performed by Elina Born and
Stig Rästa Raul-Stig Rästa (born 24 February 1980) is an Estonian singer and songwriter who, along with singer Elina Born, represented Estonia in the Eurovision Song Contest 2015 with the song " Goodbye to Yesterday". Since 2025, Rästa has been a member ...
managed to qualify Estonia to the final where the song placed seventh. The Estonian national broadcaster,
Eesti Rahvusringhääling Eesti Rahvusringhääling (ERR) – ''Estonian Public Broadcasting'' – is a publicly funded and owned radio and television organisation created in Estonia on 1 June 2007 to take over the functions of the formerly separate Eesti Raadio ...
(ERR), broadcasts the event within Estonia and organises the selection process for the nation's entry. ERR confirmed Estonia's participation at the 2016 Eurovision Song Contest on 27 May 2015. Since their debut, the Estonian broadcaster has organised national finals that feature a competition among multiple artists and songs in order to select Estonia's entry for the Eurovision Song Contest. The ''
Eesti Laul Eesti Laul () is an annual music competition organised by Estonian public broadcaster (ERR). It determines for the Eurovision Song Contest, and has been staged every year since Estonia in the Eurovision Song Contest 2009, 2009. Eesti Laul was ...
'' competition has been organised since 2009 in order to select Estonia's entry and on 10 September 2015, ERR announced the organisation of ''Eesti Laul 2016'' in order to select the nation's 2016 entry.


Before Eurovision


''Eesti Laul 2016''

''Eesti Laul 2016'' was the eighth edition of the Estonian national selection ''
Eesti Laul Eesti Laul () is an annual music competition organised by Estonian public broadcaster (ERR). It determines for the Eurovision Song Contest, and has been staged every year since Estonia in the Eurovision Song Contest 2009, 2009. Eesti Laul was ...
'', which selected Estonia's entry for the Eurovision Song Contest 2016. The competition consisted of twenty entries competing in two semi-finals on 13 and 20 February 2016 leading to a ten-song final on 5 March 2016. All three shows were broadcast on
Eesti Televisioon Eesti Televisioon (ETV) () is an Estonian free-to-air television channel owned and operated by Estonian Public Broadcasting. It made its first broadcast on 19 July 1955. History Eesti Televisioon (''Estonian Television'') was launched on ...
(ETV) as well as streamed online at the broadcaster's official website ''err.ee''. The final was also broadcast via radio on
Raadio 2 Raadio 2 is Estonian radio station. It belongs to Estonian Public Broadcasting (formerly Estonian Radio) and started broadcasting on 1 May 1993. History In the course of the radio reform, Vikerraadio was merged with the I program (the name re ...
with commentary by Erik Morna, Margus Kamlat and Helle Rudi as well as streamed online at the official Eurovision Song Contest website ''eurovision.tv''. For the first time in the history of the competition, both the semi-finals and the final also aired on ETV+ with Russian commentary by Aleksandr Hobotov for all three shows, Kira Evve for the semi-finals and Sofia Rubina for the final.


Format

The format of the competition included two semi-finals on 13 and 20 February 2016 and a final on 5 March 2016. Ten songs competed in each semi-final and the top five from each semi-final qualified to complete the ten song lineup in the final. The results of the semi-finals was determined by the 50/50 combination of votes from a professional jury and public televoting. The winning song in the final was selected over two rounds of voting: the first round results selected the top three songs via the 50/50 combination of jury and public voting, while the second round (superfinal) determined the winner solely by public televoting. In addition to winning the right to represent Estonia at the 2016 Eurovision Song Contest, the winner was also awarded a monetary prize of €3,000. The Estonian Authors' Society and Estonian Performers Association also awarded monetary prizes to the top three entries: the winner received €1,500 and both second and third placed entries each received €500.


Competing entries

On 10 September 2015, ERR opened the submission period for artists and composers to submit their entries up until 2 November 2015. All artists and composers were required to have Estonian citizenship or be a permanent resident of Estonia and each artist and songwriter was only able to submit a maximum of three entries. A record 238 submissions were received by the deadline—breaking the previous record of 219, set during the 2015 edition. An 11-member jury panel selected 20 semi-finalists from the submissions and the selected songs were announced during the ETV entertainment program ''Ringvaade'' and the ETV+ Russian language programme ''Tvoi vecher'' on 5 November 2015. The selection jury consisted of Erik Morna (
Raadio 2 Raadio 2 is Estonian radio station. It belongs to Estonian Public Broadcasting (formerly Estonian Radio) and started broadcasting on 1 May 1993. History In the course of the radio reform, Vikerraadio was merged with the I program (the name re ...
head of music), Toomas Puna (Raadio Sky+ program director), Owe Petersell (Raadio Elmar chief editor), Siim Nestor (music critic), Valner Valme (music critic),
Anne Veski Anne Veski (born Anne Vaarmann; 27 February 1956) is an Estonian pop singer. Biography Anne Veski was born as Anne Vaarmann in Rapla, Estonia. She graduated from the musical school in the town, after which she entered the Tallinn University ...
(singer), Ingrid Kohtla ( Tallinn Music Week organiser), Olavi Paide (producer), Eeva Talsi (musician), Eisi Mäeots (DJ) and Kira Evve ( Raadio 4 editor). Among the competing artists were previous Eurovision Song Contest entrants Laura, who represented Estonia in
2005 2005 was designated as the International Year for Sport and Physical Education and the International Year of Microcredit. The beginning of 2005 also marked the end of the International Decade of the World's Indigenous Peoples, Internationa ...
as part of the group Suntribe, and Mick Pedaja, who represented Estonia as member of Manpower 4 in
2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...
together with Malcolm Lincoln. Anett Kulbin, Grete Paia, Meisterjaan,
Põhja-Tallinn Põhja-Tallinn (Estonian for 'northern Tallinn') is one of the eight administrative districts () of Tallinn, the capital of Estonia. Subdistricts Põhja-Tallinn is divided into nine subdistricts (): Kalamaja, Karjamaa, Kelmiküla, Kopli, M ...
, Tuuli Rand (Windy Beach), Rosanna Lints (lead singer of Würffel) and Noorkuu have all competed in previous editions of Eesti Laul.
Jüri Pootsmann Jüri Pootsmann (born 1 July 1994), is an Estonian singer. He won the sixth season of ''Eesti otsib superstaari'', and represented Estonia in the Eurovision Song Contest 2016 with the song "Play". He is signed to Universal Music Baltics. Car ...
's entry was written by
Stig Rästa Raul-Stig Rästa (born 24 February 1980) is an Estonian singer and songwriter who, along with singer Elina Born, represented Estonia in the Eurovision Song Contest 2015 with the song " Goodbye to Yesterday". Since 2025, Rästa has been a member ...
, who represented Estonia in
2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
with Elina Born, and the entry from La La Ladies was co-written by
Tanja Tanja () is a feminine given name. It may refer to: Mononyms *''Tanja'' (born 1983), Russian-Estonian singer, also known as Tanja Mihhailova Given name *Tanja Andrejeva (born 1978), Macedonian handball player *Tanja Bogosavljević (born 1989), ...
, who represented Estonia in
2014 The year 2014 was marked by the surge of the Western African Ebola epidemic, West African Ebola epidemic, which began in 2013, becoming the List of Ebola outbreaks, most widespread outbreak of the Ebola, Ebola virus in human history, resul ...
.


Shows


Semi-finals

The two semi-finals took place on 13 and 20 February 2016, hosted by Henry Kõrvits and Maris Kõrvits. The live portion of the shows were held at the Estonia Theatre in
Tallinn Tallinn is the capital city, capital and List of cities in Estonia, most populous city of Estonia. Situated on a Tallinn Bay, bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, it has a population of (as of 2025) and ...
where the artists awaited the results while their performances, which were filmed earlier at the ERR studios between 5 and 7 February 2016, were screened. In each semi-final ten songs competed for five spots in the final with the outcome decided upon by the combination of the votes from a jury panel and a public televote which registered 17,012 votes in the first semi-final and 21,831 votes in the second semi-final. The jury panel that voted in the semi-finals consisted of Owe Petersell, Luisa Värk,
Mihkel Raud Mihkel Raud (born 18 January 1969) is an Estonian writer, music artist, actor, and a former member of the Estonian parliament. He is best known for his book ''Musta pori näkku'' and as a former host of an Estonian talk show on TV3. Person ...
, Sten Teppan, Ivo Kiviorg, Reet Linna, Ruslan PX, Epp Kõiv, Janar Ala, Maarja Merivoo-Parro and
Sven Grünberg Sven Grünberg (born 24 November 1956, Tallinn) is an Estonian synthesizer and progressive rock composer and musician best known for his meditation, meditative organ (music), organ and electronic music, electronic works involving the concepts of ...
.


Final

The final took place on 5 March 2016 at the
Saku Suurhall Unibet Arena (named Saku Suurhall until 31 December 2022) is a multi-purpose indoor arena in the Haabersti (subdistrict), Haabersti subdistrict of the Estonian capital, Tallinn. Opened in November 2001, it is the largest multi-purpose hall in th ...
in
Tallinn Tallinn is the capital city, capital and List of cities in Estonia, most populous city of Estonia. Situated on a Tallinn Bay, bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, it has a population of (as of 2025) and ...
, hosted by Ott Sepp and Märt Avandi. The five entries that qualified from each of the two preceding semi-finals, all together ten songs, competed during the show. The winner was selected over two rounds of voting. In the first round, a jury (50%) and public televote (50%) determined the top three entries to proceed to the superfinal. The public vote in the first round registered 93,577 votes. In the superfinal, "Play" performed by
Jüri Pootsmann Jüri Pootsmann (born 1 July 1994), is an Estonian singer. He won the sixth season of ''Eesti otsib superstaari'', and represented Estonia in the Eurovision Song Contest 2016 with the song "Play". He is signed to Universal Music Baltics. Car ...
was selected as the winner entirely by a public televote. The public televote in the superfinal registered 72,518 votes. In addition to the performances of the competing entries, Finnish singer
Isac Elliot Isac Elliot Lundén (born 26 December 2000) is a Finland-Swedish pop singer, songwriter, dancer and actor. He is best known for his song " New Way Home" and his debut album '' Wake Up World'' in 2013, both of which gained success in Finland and N ...
performed as the interval act, while
Maarja-Liis Ilus Maarja-Liis Ilus, sometimes better known by her performing name Maarja (born 24 December 1980) is an Estonian pop musician and presenter. She has represented Estonia in the Eurovision Song Contest twice. She was only 15 when she participated in ...
and
Ivo Linna Ivo Linna (born 12 June 1949 in Kuressaare) is an Estonian singer. Eurovision Song Contest and Eesti Laul He represented Estonia alongside Maarja Liis Ilus in the Eurovision Song Contest 1996 in Oslo with the song " Kaelakee Hääl" (The Sound ...
, who represented Estonia in the Eurovision Song Contest 1996, celebrated the 20th anniversary of their participation in the contest by performing their entry "
Kaelakee hääl "Kaelakee hääl" ("Voice of the necklace") is a song performed by Maarja-Liis Ilus and Ivo Linna that represented in the Eurovision Song Contest 1996. The composer was and the lyrics were written by . In the Estonian preselection Eurolaul, t ...
". The jury panel that voted in the first round of the final consisted of Ģirts Majors (
Positivus Festival Positivus Festival is an annual, three-day summer music and culture festival that was held in Salacgrīva, Latvia from 2007 to 2019. After two cancelled editions due to the COVID-19 pandemic, the festival moved to the capital city of Riga from ...
organizer), Liis Lemsalu (singer), Olav Ehala (maestro), Anna Sapronenko (ETV+ television presenter), Koit Raudsepp (
Raadio 2 Raadio 2 is Estonian radio station. It belongs to Estonian Public Broadcasting (formerly Estonian Radio) and started broadcasting on 1 May 1993. History In the course of the radio reform, Vikerraadio was merged with the I program (the name re ...
presenter), Ingrid Kohtla ( Tallinn Music Week organiser), Kristjan Hirmo (DJ), Heli Jürgenson (choir conductor), Siim Nestor (music critic), Sandra Sillamaa (bagpiper) and
Isac Elliot Isac Elliot Lundén (born 26 December 2000) is a Finland-Swedish pop singer, songwriter, dancer and actor. He is best known for his song " New Way Home" and his debut album '' Wake Up World'' in 2013, both of which gained success in Finland and N ...
(singer).


Promotion

Jüri Pootsmann made several appearances across Europe to specifically promote "Play" as the Estonian Eurovision entry. On 2 April, Pootsmann performed during the ''Eurovision PreParty Riga'', which was organised by
OGAE The (; ), shortened to OGAE, is a non-governmental and non-profit international organisation, consisting of 42 Eurovision Song Contest fan clubs from across Europe and worldwide. It was founded in 1984 in Savonlinna, Finland by Jaripekka Koikka ...
Latvia and held at the Spikeri Concert Hall in
Riga Riga ( ) is the capital, Primate city, primate, and List of cities and towns in Latvia, largest city of Latvia. Home to 591,882 inhabitants (as of 2025), the city accounts for a third of Latvia's total population. The population of Riga Planni ...
, Latvia. On 9 April, Jüri Pootsmann performed during the ''Eurovision in Concert'' event which was held at the
Melkweg Melkweg (Dutch for "Milky Way") is a music venue and cultural center on Lijnbaansgracht, near Leidseplein in Amsterdam, Netherlands. It is housed in a former dairy and includes four music halls as well as a cinema, a restaurant and an exhibitio ...
venue in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
, Netherlands and hosted by
Cornald Maas Cornald Maas (born 22 July 1962) is a Dutch people, Dutch television presenter who has been known for presenting talk shows in the Netherlands. He is the brother of Frans Maas. Early career He was an editor involved in ''The Scream of the Lion'' ...
and
Hera Björk Hera Björk Þórhallsdóttir (; born 29 March 1972) is an Icelandic singer. She is known for Iceland in the Eurovision Song Contest 2010, representing Iceland in the Eurovision Song Contest 2010 with the song "Je ne sais quoi (song), Je ne sai ...
. Between 11 and 13 April, Jüri Pootsmann took part in promotional activities in
Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...
, Israel and was also scheduled to perform during the ''Israel Calling'' event held at the Ha'teatron venue, but he withdrew from the event due to illness. On 27 April, Jüri Pootsmann completed interviews for media outlets and radio stations in Finland.


At Eurovision

According to Eurovision rules, all nations with the exceptions of the host country and the " Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final. The
European Broadcasting Union The European Broadcasting Union (EBU; , UER) is an alliance of Public broadcasting, public service media organisations in countries within the European Broadcasting Area (EBA) or who are member states of the Council of Europe, members of the ...
(EBU) split up the competing countries into six different pots based on voting patterns from previous contests, with countries with favourable voting histories put into the same pot. On 25 January 2016, an allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in. Estonia was placed into the first semi-final, to be held on 10 May 2016, and was scheduled to perform in the second half of the show. Once all the competing songs for the 2016 contest had been released, the running order for the semi-finals was decided by the shows' producers rather than through another draw, so that similar songs were not placed next to each other. Estonia was set to perform in position 13, following the entry from
Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
and before the entry from
Azerbaijan Azerbaijan, officially the Republic of Azerbaijan, is a Boundaries between the continents, transcontinental and landlocked country at the boundary of West Asia and Eastern Europe. It is a part of the South Caucasus region and is bounded by ...
. The two semi-finals and the final were broadcast in Estonia on
ETV ETV may stand for: Television * Educational television, the use of television in education * Enhanced TV, an interactive television application specification Africa * e.tv, South Africa * ETV (Ethiopia), Ethiopian Broadcasting Corporation * ETV G ...
with commentary in Estonian by Marko Reikop and on ETV+ with commentary in Russian by Aleksandr Hobotov. The first semi-final and final were also broadcast via radio on Raadio 2 with Estonian commentary by Mart Juur and
Andrus Kivirähk Andrus Kivirähk (born 17 August 1970) is an Estonian writer, a playwright, topical satirist, and screenwriter. As of 2004, 25,000 copies of his novel ''Rehepapp ehk November'' (''Old Barny or November'') had been sold, making him the most popul ...
. The Estonian spokesperson, who announced the top 12-point score awarded by the Estonian jury during the final, was Daniel Levi Viinalass.


Semi-final

Jüri Pootsmann took part in technical rehearsals on 3 and 6 May, followed by dress rehearsals on 9 and 10 May. This included the jury show on 9 May where the professional juries of each country watched and voted on the competing entries. The Estonian performance featured Jüri Pootsmann performing on stage in a blue suit with the stage displaying red, gold and white colours and images of playing cards and baroque style patterns appearing on the LED screens. During the performance, Pootsmann performed a trick where he drew a playing card from his sleeve. Jüri Pootsmann was joined by three backing vocalists: Kaire Vilgats, Dagmar Oja and Silver Laas. At the end of the show, Estonia was not announced among the top 10 entries in the first semi-final and therefore failed to qualify to compete in the final. It was later revealed that Estonia placed 18th (last) in the semi-final, receiving a total of 24 points: 15 points from the televoting and 9 points from the juries.


Voting

Voting during the three shows was conducted under a new system that involved each country now awarding two sets of points from 1-8, 10 and 12: one from their professional jury and the other from televoting. Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency. This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act. In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently. The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final. Below is a breakdown of points awarded to Estonia and awarded by Estonia in the first semi-final and grand final of the contest, and the breakdown of the jury voting and televoting conducted during the two shows:


Points awarded to Estonia


Points awarded by Estonia


Detailed voting results

The following members comprised the Estonian jury: * (jury chairperson)composer * singer * professional singer, vocal coach and songwriter * Hanna Parmanartist and teacher * Taavi Paometsindependent musician, music producer


References


External links


Eesti Laul official site
{{Eurovision Song Contest 2016
2016 2016 was designated as: * International Year of Pulses by the sixty-eighth session of the United Nations General Assembly. * International Year of Global Understanding (IYGU) by the International Council for Science (ICSU), the Internationa ...
Countries in the Eurovision Song Contest 2016
Eurovision The Eurovision Song Contest (), often known simply as Eurovision, is an international song competition organised annually by the European Broadcasting Union (EBU) among its members since 1956. Each participating broadcaster submits an origina ...