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is a hand-drawn and computer-generated
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
originating from
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Japanese, describes all animated works, regardless of style or origin. Many works of animation with a similar style to Japanese animation are also produced outside Japan.
Video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
s sometimes also feature themes and art styles that are sometimes labelled as anime. The earliest commercial Japanese animation dates to 1917. A characteristic art style emerged in the 1960s with the works of cartoonist
Osamu Tezuka Osamu Tezuka (, born , ''Tezuka Osamu'', – 9 February 1989) was a Japanese manga artist, cartoonist and animator. Considered to be among the greatest and most influential cartoonists of all time, his prolific output, pioneering techniques an ...
and spread in the following decades, developing a large domestic audience. Anime is distributed theatrically, through television broadcasts, directly to home media, and over the Internet. In addition to original works, anime are often adaptations of Japanese comics (
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
),
light novels A is a type of popular literature novel from Japan usually classified as young adult fiction, generally targeting teens to twenties or older. The definition is very vague, and wide-ranging. The abbreviation of "''raito noberu''" is or ...
, or
video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
. It is classified into numerous genres targeting various broad and niche audiences. Anime is a diverse medium with distinctive production methods that have adapted in response to emergent technologies. It combines graphic art, characterization, cinematography, and other forms of imaginative and individualistic techniques. Compared to Western animation, anime production generally focuses less on movement, and more on the detail of settings and use of "camera effects", such as panning, zooming, and angle shots. Diverse art styles are used, and character proportions and features can be quite varied, with a common characteristic feature being large and emotive eyes. The anime industry consists of over 430 production companies, including major studios such as
Studio Ghibli is a Japanese animation studio based in Koganei, Tokyo."Studio Ghibli Collection - Madman Entertainment". ''Studio Ghibli Collection - Madman Entertainment''. Retrieved 2020-12-14. It has a strong presence in the animation industry and has exp ...
,
Kyoto Animation , often abbreviated , is a Japanese animation studio and light novel publisher located in Uji, Kyoto Prefecture. It was founded in 1985 by husband and wife Hideaki and Yoko Hatta, who remain its president and vice-president respectively. Kyoto ...
,
Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...
,
Bones A bone is a rigid organ that constitutes part of the skeleton in most vertebrate animals. Bones protect the various other organs of the body, produce red and white blood cells, store minerals, provide structure and support for the body, an ...
,
Ufotable is a Japanese animation studio founded in October 2000 by former Telecom Animation Film producer Hikaru Kondō and located in Shinjuku, Tokyo. A unique hallmark seen in many of their works ('' Ninja Nonsense'', '' Futakoi Alternative'', '' Coyo ...
,
MAPPA is a Japanese animation studio headquartered in Nakano, Tokyo (formerly in Suginami, Tokyo). Founded in 2011 by Madhouse co-founder and producer Masao Maruyama, it has produced anime works including '' Terror in Resonance'', '' Yuri!!! on I ...
,
Wit Studio , stylized as WIT Studio, is a Japanese animation studio founded on June 1, 2012, by producers at Production I.G as a subsidiary of IG Port. It is headquartered in Musashino, Tokyo, with Production I.G producer George Wada as president and ...
,
CoMix Wave Films is a Japanese animation film studio and distribution company based in Chiyoda, Tokyo, Japan. The studio is known for its anime feature films, short films, and television commercials, particularly those made by director Makoto Shinkai. It was fo ...
,
Madhouse, Inc. is a Japanese animation studio founded in 1972 by ex– Mushi Pro staff, including Masao Maruyama, Osamu Dezaki, and Yoshiaki Kawajiri. Madhouse has created and helped to produce many well-known shows, OVAs and films, starting with TV anime s ...
,
TMS Entertainment , formerly known as the is a Japanese animation studio owned by Sega Corporation. TMS is one of the oldest and most renowned animation studios in Japan, known for its numerous anime franchises such as '' Detective Conan'', '' Lupin the Third ...
,
Pierrot Pierrot ( , ; ), a stock character of pantomime and commedia dell'arte, has his origins in the late 17th-century Italian troupe of players performing in Paris and known as the Comédie-Italienne. The name is a hypocorism, diminutive of ''Pierr ...
,
Production I.G is a Japanese animation studio. Headquartered in Musashino, Tokyo, Production I.G was founded on December 15, 1987, by producer Mitsuhisa Ishikawa and character designer Takayuki Goto as I.G Tatsunoko, a branch studio of the animation giant Ta ...
,
Nippon Animation is a Japanese animation studio. The company is headquartered in Tokyo, with its headquarters in their Tama, Tokyo, Tama City studio and an administrative office in the Ginza district of Chūō, Tokyo, Chūō. Nippon Animation is known for prod ...
and
Toei Animation is a Japanese animation studio primarily controlled by its namesake Toei Company. It has produced numerous series, including '' Sally the Witch'', '' GeGeGe no Kitarō'', '' Mazinger Z'', '' Galaxy Express 999'', '' Cutie Honey'', '' Dr. Slu ...
. Since the 1980s, the medium has also seen widespread international success with the rise of foreign dubbed,
subtitled Subtitles are texts representing the contents of the audio in a film, television show, opera or other audiovisual media. Subtitles might provide a transcription or translation of spoken dialogue. Although naming conventions can vary, captions ...
programming, and since the 2010s due to the rise of
streaming services A streaming media service (also simply called a streaming service) is an online platform that allows users to watch or listen to content, such as film, movies, Television show, TV shows, music, or podcasts, over the internet. Instead of downloadi ...
and a widening demographic embrace of anime culture, both within Japan and worldwide. Japanese animation accounted for 60% of the world's animated television shows.


Etymology

As a type of
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
, anime is an art form that comprises many
genre Genre () is any style or form of communication in any mode (written, spoken, digital, artistic, etc.) with socially agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other fo ...
s found in other mediums; it is sometimes mistakenly classified as a genre itself. In Japanese, the term ''anime'' is used to refer to all animated works, regardless of style or origin. English-language dictionaries typically define ''anime'' () as "a style of Japanese animation" or as "a style of animation originating in Japan". Other definitions are based on origin, making production in Japan a requisite for a work to be considered "anime". The etymology of the term ''anime'' is disputed. The English word "animation" is written in Japanese ''
katakana is a Japanese syllabary, one component of the Japanese writing system along with hiragana, kanji and in some cases the Latin script (known as rōmaji). The word ''katakana'' means "fragmentary kana", as the katakana characters are derived fr ...
'' as () and as (, ) in its shortened form. Some sources claim that the term is derived from the French term for animation ("cartoon", literally 'animated drawing'), but others believe this to be a myth derived from the popularity of anime in France in the late 1970s and 1980s. In English, ''anime''—when used as a common
noun In grammar, a noun is a word that represents a concrete or abstract thing, like living creatures, places, actions, qualities, states of existence, and ideas. A noun may serve as an Object (grammar), object or Subject (grammar), subject within a p ...
—normally functions as a
mass noun In linguistics, a mass noun, uncountable noun, non-count noun, uncount noun, or just uncountable, is a noun with the syntactic property that any quantity of it is treated as an undifferentiated unit, rather than as something with discrete eleme ...
. (For example: "Do you watch anime?" or "How much anime have you watched?") As with a few other Japanese words, such as '' saké'' and ''
Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...
'', English texts sometimes spell ''anime'' as ''animé'' (as in French), with an
acute accent The acute accent (), , is a diacritic used in many modern written languages with alphabets based on the Latin alphabet, Latin, Cyrillic script, Cyrillic, and Greek alphabet, Greek scripts. For the most commonly encountered uses of the accen ...
over the final ''e'', to cue the reader to pronounce the letter, not to leave it silent as English orthography may suggest. Prior to the widespread use of ''anime'', the term ''Japanimation'', a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
of
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
and animation, was prevalent throughout the 1970s and 1980s. In the mid-1980s, the term ''anime'' began to supplant ''Japanimation''; in general, the latter term now only appears in period works where it is used to distinguish and identify Japanese animation.


History


Precursors

and
shadow play Shadow play, also known as shadow puppetry, is an ancient form of storytelling and entertainment which uses flat articulated cut-out figures (shadow puppets) which are held between a source of light and a translucent screen or scrim (material), ...
s (''kage-e'') are considered precursors of Japanese animation. was common in the eleventh century. Traveling storytellers narrated legends and anecdotes while the was unrolled from the right to left in chronological order, as a moving panorama. ''Kage-e'' was popular during the Edo period and originated from the shadow plays of China.
Magic lantern The magic lantern, also known by its Latin name , is an early type of image projector that uses pictures—paintings, prints, or photographs—on transparent plates (usually made of glass), one or more lens (optics), lenses, and a light source. ...
s from the Netherlands were also popular in the eighteenth century. The paper play called ''
kamishibai is a form of Japanese street theater and storytelling that was popular during the Great Depression of the 1930s and the postwar period in Japan until the advent of television during the mid-20th century. were performed by a (" narrator") who ...
'' surged in the twelfth century and remained popular in the street theater until the 1930s. Puppets of the
Bunraku is a form of traditional Japanese puppet theatre, founded in Osaka in the beginning of the 17th century, which is still performed in the modern day. Three kinds of performers take part in a performance: the or (puppeteers), the (chanters) ...
theater and ''
ukiyo-e is a genre of Japanese art that flourished from the 17th through 19th centuries. Its artists produced woodblock printing, woodblock prints and Nikuhitsu-ga, paintings of such subjects as female beauties; kabuki actors and sumo wrestlers; scenes ...
'' prints are considered ancestors of characters of most Japanese animation. Finally, manga were a heavy inspiration for anime. Cartoonists Kitzawa Rakuten and
Okamoto Ippei (June 11, 1886 – October 11, 1948) was a Japanese illustrator, cartoonist, and writer. Biography Okamoto Ippei was the second son of the Confucian scholar Katei Okamoto. He studied Western-style painting at Tokyo School of the Arts under th ...
used film elements in their strips.


Pioneers

Animation in Japan began in the early 20th century, when
filmmakers Filmmaking or film production is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screenwritin ...
started to experiment with techniques pioneered in France, Germany, the United States, and Russia. A claim for the earliest Japanese animation is ''
Katsudō Shashin , sometimes called the Matsumoto fragment, is a Japanese animated filmstrip from the Meiji era that is the oldest known work of animation from Japan. Its creator is unknown. Evidence suggests it was made somewhere between 1907 and 1912, so it ...
'' (), a private work by an unknown creator. In 1917, the first professional and publicly displayed works began to appear; animators such as
Ōten Shimokawa was a Japanese artist, considered to be one of the founding artists and pioneers of anime. Little is known of his early personal life, other than that his family moved to the Tokyo area when he was nine years old. Here he began working for '' T ...
,
Seitarō Kitayama was an early Japanese animation director whose work includes the first examples of commercial production of anime. Kitayama was referred to as one of the fathers of anime by Yoshirō Irie, a researcher at Japan's National Film Center. Works *'' ...
, and
Jun'ichi Kōuchi was a Japanese animator. He is referred to as one of the "fathers" of anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' r ...
(considered the "fathers of anime") produced numerous films, the oldest surviving of which is Kōuchi's ''
Namakura Gatana is a Japanese animated short film produced by Jun'ichi Kōuchi in 1917. It was rediscovered by an antique shop employee in Osaka in March 2008. This film is a 4-minute silent short that tells a story about a foolish ''rōnin'' purchase of a d ...
''. Many early works were lost with the destruction of Shimokawa's warehouse in the
1923 Great Kantō earthquake The 1923 Great Kantō earthquake (, or ) was a major earthquake that struck the Kantō Plain on the main Japanese island of Honshu at 11:58:32 JST (02:58:32 UTC) on Saturday, 1 September 1923. It had an approximate magnitude of 8.0 on the mom ...
. By the mid-1930s, animation was well-established in Japan as an alternative format to the
live-action Live action is a form of cinematography or videography that uses photography instead of animation. Some works combine live action with animation to create a live-action animated feature film. Live action is used to define film, video games or ...
industry. It suffered competition from foreign producers, such as
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
, and many animators, including
Noburō Ōfuji was a Japanese film director and animator. One of the most notable auteurs of anime (one of the industry's most prestigious awards, the Mainichi Film Awards' Ōfuji Noburō Award, is named after him), he worked primarily with cutout and silhou ...
and
Yasuji Murata was a pioneering animator who helped develop the art of anime in Japan. Studying the animation techniques of Sanae Yamamoto, Murata produced dozens of mostly educational films at the Yokohama Cinema studio featuring such characters as Momotarō ...
, continued to work with cheaper
cutout animation Cutout animation is a form of stop-motion animation using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or photographs. The props would be cut out and used as puppets for stop motion. The world's ...
rather than
cel animation Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation of the 20th century, until there was a shif ...
. Other creators, including
Kenzō Masaoka was a Japanese early anime creator. Masaoka was the first to use cel animation and recorded sound in anime.Kōdansha (1993). ''Japan: an illustrated encyclopedia.'' Kōdansha, He worked at a number of companies as an animator and actor, and w ...
and
Mitsuyo Seo was a Japanese animator, screenwriter, and film director, director of animated films who played a central role in the development of Japanese anime. He was born in Himeji, Hyōgo Prefecture. Career Initially working as a sign painter, Seo began ...
, nevertheless made great strides in technique, benefiting from the patronage of the government, which employed animators to produce educational shorts and
propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded l ...
. In 1940, the government dissolved several artists' organizations to form the The first
talkie A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed befo ...
anime was ''
Chikara to Onna no Yo no Naka is a 1933 anime short film by Kenzō Masaoka and the first Japanese anime of any type to feature voiceovers. The film was released in black and white. There are no known prints of this film available, and it is considered a lost film. ''Chikar ...
'' (1933), a short film produced by Masaoka. The first feature-length anime film was '' Momotaro: Sacred Sailors'' (1945), produced by Seo with a sponsorship from the
Imperial Japanese Navy The Imperial Japanese Navy (IJN; Kyūjitai: Shinjitai: ' 'Navy of the Greater Japanese Empire', or ''Nippon Kaigun'', 'Japanese Navy') was the navy of the Empire of Japan from 1868 to 1945, Potsdam Declaration, when it was dissolved followin ...
. The 1950s saw a proliferation of short, animated advertisements created for television.


Modern era

In the 1960s,
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
artist and animator
Osamu Tezuka Osamu Tezuka (, born , ''Tezuka Osamu'', – 9 February 1989) was a Japanese manga artist, cartoonist and animator. Considered to be among the greatest and most influential cartoonists of all time, his prolific output, pioneering techniques an ...
adapted and simplified Disney animation techniques to reduce costs and limit frame counts in his productions. Originally intended as temporary measures to allow him to produce material on a tight schedule with inexperienced staff, many of his
limited animation Limited animation is a process in the overall technique of traditional animation that reuses frames of character animation. Early history The use of budget-cutting and time-saving animation measures in animation dates back to the earliest commerc ...
practices came to define the medium's style. '' Three Tales'' (1960) was the first anime film broadcast on television; the first anime television series was ''
Instant History , also known as was a black and white Japanese anime series that aired from 1961 to 1964. It is the oldest anime television series next to Astro Boy. Story The show was about historical events through a character who was not aware of "what h ...
'' (1961–64). An early and influential success was ''Astro Boy'' (1963–66), a television series directed by Tezuka based on his manga of the same name. Many animators at Tezuka's
Mushi Production or Mushi Pro for short, is a Japanese animation studio headquartered in Fujimidai, Nerima, Tokyo, Japan. It previously had a headquarters elsewhere in Nerima. The studio was headed by manga artist Osamu Tezuka. Tezuka started it as a rivalry wi ...
later established major anime studios (including Madhouse,
Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...
, and
Pierrot Pierrot ( , ; ), a stock character of pantomime and commedia dell'arte, has his origins in the late 17th-century Italian troupe of players performing in Paris and known as the Comédie-Italienne. The name is a hypocorism, diminutive of ''Pierr ...
). The 1970s saw growth in the popularity of manga, many of which were later animated. Tezuka's work—and that of other pioneers in the field—inspired characteristics and genres that remain fundamental elements of anime today. The giant robot genre (also known as "
mecha In science fiction, or mechs are giant robots or machines, typically depicted as piloted, humanoid walking vehicles. The term was first used in Japanese (language), Japanese after shortening the English loanword or , but the meaning in Japan ...
"), for instance, took shape under Tezuka, developed into the
super robot Mecha, also known as giant robot or simply robot, is a genre of anime and manga that feature mecha in battle. The genre is broken down into two subcategories; " super robot", featuring super-sized, implausible robots, and "real robot", where r ...
genre under
Go Nagai , better known by the pen name , is a Japanese manga artist and a prolific author of Japanese science fiction, science fiction, fantasy, Japanese horror, horror, and erotica. He made his professional debut in 1967 with ''Meakashi Polikichi'', b ...
and others, and was revolutionized at the end of the decade by
Yoshiyuki Tomino is a Japanese anime director, screenwriter, songwriter and novelist best known for creating the ''Gundam'' anime franchise. Early life and family Tomino was born on November 5, 1941, in Odawara, Kanagawa Prefecture, to an old family of regio ...
, who developed the
real robot Mecha, also known as giant robot or simply robot, is a genre of anime and manga that feature mecha in battle. The genre is broken down into two subcategories; " super robot", featuring super-sized, implausible robots, and " real robot", where ...
genre. Robot anime series such as ''
Gundam is a Japanese military science fiction media franchise. Created by Yoshiyuki Tomino and Sunrise (now Bandai Namco Filmworks), the franchise features giant robots, or mecha, with the name "Gundam". The franchise began on April 7, 1979, with ...
'' and ''
Super Dimension Fortress Macross is a Japanese science fiction anime television series. It is the first part of the ''Super Dimension'' trilogy and the ''Macross'' franchise. The series aired in Japan from October 1982 to June 1983. According to story creator Shoji Kawam ...
'' became instant classics in the 1980s, and the genre remained one of the most popular in the following decades. The
bubble economy Bubble, Bubbles or The Bubble may refer to: Common uses * Bubble (physics), a globule of one substance in another, usually gas in a liquid ** Soap bubble * Economic bubble, a situation where asset prices are much higher than underlying fundame ...
of the 1980s spurred a new era of high-budget and experimental anime films, including '' Nausicaä of the Valley of the Wind'' (1984), '' Royal Space Force: The Wings of Honnêamise'' (1987), and '' Akira'' (1988). ''
Neon Genesis Evangelion , also known as ''Evangelion'' or ''Eva'', is a Japanese mecha anime television series produced by Gainax and Tatsunoko Production, and directed by Hideaki Anno. It was broadcast on TV Tokyo and its affiliates from October 1995 to March 1 ...
'' (1995), a television series produced by
Gainax Gainax Co., Ltd. (stylized as GAINAX; , Hepburn: ) was a Japanese anime studio famous for original productions such as '' Neon Genesis Evangelion'', '' Royal Space Force: The Wings of Honnêamise'', '' Gunbuster'', '' Nadia: The Secret of Blue ...
and directed by
Hideaki Anno is a Anime, Japanese animator, filmmaker, Film producer, producer, and voice actor. His most celebrated creation, the Neon Genesis Evangelion (franchise), ''Evangelion'' franchise, has had a significant influence on the anime television industr ...
, began another era of experimental anime titles, such as ''
Ghost in the Shell ''Ghost in the Shell'' is a Japanese cyberpunk media franchise based on the manga series of the same name written and illustrated by Masamune Shirow. The manga, first serialized between 1989 and 1991, is set in mid-21st century Japan and tel ...
'' (1995) and ''
Cowboy Bebop is a 1998 Japanese neo-noir space Western anime television series that aired on TV Tokyo and Wowow from 1998 to 1999. It was created and animated by Sunrise (company), Sunrise, led by a production team of director Shinichirō Watanabe, ...
'' (1998). In the 1990s, anime also began attracting greater interest in Western countries; major international successes include ''
Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's Shōjo manga, ''shōjo'' manga magazine ''Nakayoshi'' from 1991 to 1997; the 60 individual chapters (later reorganized into ...
'' and ''
Dragon Ball Z ''Dragon Ball Z'' (''DBZ'') is a Japanese anime television series produced by Toei Animation. Part of the ''Dragon Ball'' media franchise, it is the sequel to the 1986 ''Dragon Ball'' television series and adapts the latter 325 chapters ...
'', both of which were dubbed into more than a dozen languages worldwide. In 2003, ''
Spirited Away is a 2001 Japanese Anime film, animated fantasy film written and directed by Hayao Miyazaki. It was produced by Toshio Suzuki, animated by Studio Ghibli, and distributed by Toho.Studio Ghibli is a Japanese animation studio based in Koganei, Tokyo."Studio Ghibli Collection - Madman Entertainment". ''Studio Ghibli Collection - Madman Entertainment''. Retrieved 2020-12-14. It has a strong presence in the animation industry and has exp ...
feature film directed by
Hayao Miyazaki is a Japanese animator, filmmaker, and manga artist. He co-founded Studio Ghibli and serves as honorary chairman. Throughout his career, Miyazaki has attained international acclaim as a masterful storyteller and creator of Anime, Japanese ani ...
, won the
Academy Award for Best Animated Feature The Academy Award for Best Animated Feature is an Academy Awards, Academy Award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) for the best animation, animated feature film. An animated feature is defined by the a ...
at the
75th Academy Awards The 75th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS) took place on March 23, 2003, at the Dolby Theatre, Kodak Theatre in Hollywood, Los Angeles, Hollywood, Los Angeles. During the ceremony, AM ...
. It later became the highest-grossing anime film, earning more than $355 million. Since the 2000s, an increased number of anime works have been adaptations of
light novel A is a type of Genre fiction, popular literature novel from Japan usually classified as young adult fiction, generally targeting Adolescence, teens to Young adult, twenties or older. The definition is very vague, and wide-ranging. The abbr ...
s and
visual novel A visual novel (VN) is a form of digital interactive fiction. Visual novels are often associated with the medium of video games, but are not always labeled as such themselves. They combine a textual narrative with static or animated illustratio ...
s; successful examples include ''
The Melancholy of Haruhi Suzumiya is a Japanese light novel series written by Nagaru Tanigawa and illustrated by Noizi Ito. It was first published in 2003 by Kadokawa Shoten in Japan with the novel ''The Melancholy of Haruhi Suzumiya'', and has since been followe ...
'' and ''
Fate/stay night ''Fate/stay night'' is a Japanese visual novel game developed by Type-Moon. It was first released for Microsoft Windows, Windows on January 30, 2004. The story takes place over three distinct routes: ''Fate'', ''Unlimited Blade Works'' ...
'' (both 2006). '' Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train'' became the highest-grossing Japanese film and one of the world's highest-grossing films of 2020. It also became the fastest grossing film in Japanese cinema, because in 10 days it made 10 billion yen ($95.3m; £72m). It beat the previous record of ''
Spirited Away is a 2001 Japanese Anime film, animated fantasy film written and directed by Hayao Miyazaki. It was produced by Toshio Suzuki, animated by Studio Ghibli, and distributed by Toho. In 2021, the anime adaptations of ''
Jujutsu Kaisen is a Japanese manga series written and illustrated by Gege Akutami. It was serialized in Shueisha's Shōnen manga, manga magazine ''Weekly Shōnen Jump'' from March 2018 to September 2024, with its chapters collected in 30 volumes. The ...
'', '' Demon Slayer: Kimetsu no Yaiba'' and ''
Tokyo Revengers is a Japanese manga series written and illustrated by Ken Wakui. It was serialized in Kodansha's manga magazine ''Weekly Shōnen Magazine'' from March 2017 to November 2022, with its chapters collected in 31 volumes. The story ...
'' were among the top 10 most discussed TV shows worldwide on Twitter. In 2022, ''
Attack on Titan is a Japanese manga series written and illustrated by Hajime Isayama. It is set in a world where humanity is forced to live in cities surrounded by three enormous walls that protect them from gigantic man-eating humanoids referred to a ...
'' won the award of "Most In-Demand TV Series in the World 2021" in the Global TV Demand Awards. ''Attack on Titan'' became the first ever non-English language series to earn the title of World's Most In-Demand TV Show, previously held by only '' The Walking Dead'' and ''
Game of Thrones ''Game of Thrones'' is an American Fantasy television, fantasy Drama (film and television), drama television series created by David Benioff and for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of high fantasy novels by ...
''. In 2024, ''Jujutsu Kaisen'' broke the
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...
for the "Most in-demand animated TV show" with a global demand rating 71.2 times than that of the average TV show, previously held by ''Attack on Titan''.


Attributes

Anime differs from other forms of animation by its art styles, methods of animation, its production, and its process. Visually, anime works exhibit a wide variety of art styles, differing between creators, artists, and studios. While no single art style predominates anime as a whole, they do share some similar attributes in terms of animation technique and character design. Anime is fundamentally characterized by the use of limited animation, flat expression, the suspension of time, its thematic range, the presence of historical figures, its complex narrative line and, above all, a peculiar drawing style, with characters characterized by large and oval eyes, with very defined lines, bright colors and reduced movement of the lips.


Technique

Modern anime follows a typical animation production process, involving
storyboard A storyboard is a graphic organizer that consists of simple illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding proce ...
ing,
voice acting Voice acting is the art of performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animated, off-stage, off-sc ...
, character design, and cel production. Since the 1990s, animators have increasingly used
computer animation Computer animation is the process used for digitally generating Film, moving images. The more general term computer-generated imagery (CGI) encompasses both still images and moving images, while computer animation refers to moving images. Virtu ...
to improve the efficiency of the production process. Early anime works were experimental, and consisted of images drawn on blackboards,
stop motion Stop-motion (also known as stop frame animation) is an animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exh ...
animation of paper cutouts, and
silhouette animation Silhouette animation is animation in which the characters are only visible as black silhouettes. This is usually accomplished by backlighting articulated cardboard cut-outs, though other methods exist. It is partially inspired by, but for a nu ...
. Cel animation grew in popularity until it came to dominate the medium. In the 21st century, the use of other animation techniques is mostly limited to independent
short films A short film is a film with a low running time. The Academy of Motion Picture Arts and Sciences (AMPAS) defines a short film as "an original motion picture that has a running time of not more than 40 minutes including all credits". Other film o ...
, including the stop motion puppet animation work produced by Tadahito Mochinaga, Kihachirō Kawamoto and Tomoyasu Murata. Computers were integrated into the animation process in the 1990s, with works such as ''
Ghost in the Shell ''Ghost in the Shell'' is a Japanese cyberpunk media franchise based on the manga series of the same name written and illustrated by Masamune Shirow. The manga, first serialized between 1989 and 1991, is set in mid-21st century Japan and tel ...
'' and ''Princess Mononoke'' mixing cel animation with computer-generated images. Fujifilm, Fuji Film, a major cel production company, announced it would stop cel production, producing an industry panic to procure cel imports and hastening the switch to digital processes. Prior to the digital era, anime was produced with traditional animation methods using a pose to pose approach. The majority of mainstream anime uses fewer expressive key frames and more Inbetweening, in-between animation. Japanese animation studios were pioneers of many
limited animation Limited animation is a process in the overall technique of traditional animation that reuses frames of character animation. Early history The use of budget-cutting and time-saving animation measures in animation dates back to the earliest commerc ...
techniques, and have given anime a distinct set of conventions. Unlike Disney animation, where the emphasis is on the movement, anime emphasizes the art quality and let limited animation techniques make up for the lack of time spent on movement. Such techniques are often used not only to meet deadlines but also as artistic devices. Anime scenes place emphasis on achieving three-dimensional views, and backgrounds are instrumental in creating the atmosphere of the work. The backgrounds are not always invented and are occasionally based on real locations, as exemplified in ''Howl's Moving Castle (film), Howl's Moving Castle'' and ''The Melancholy of Haruhi Suzumiya (anime), The Melancholy of Haruhi Suzumiya''. Oppliger stated that anime is one of the rare mediums where putting together an all-star cast usually comes out looking "tremendously impressive". The cinematic effects of anime differentiates itself from the stage plays found in American animation. Anime is cinematically shot as if by camera, including panning, zooming, distance and angle shots to more complex dynamic shots that would be difficult to produce in reality. In anime, the animation is produced before the voice acting, contrary to American animation which does the voice acting first.


Characters

The body proportions of human anime characters tend to accurately reflect the proportions of the human body in reality. The height of the head is considered by the artist as the base unit of proportion. Head to height ratios vary drastically by art style, with most anime characters falling between 5 and 8 heads tall. Anime artists occasionally make deliberate modifications to body proportions to produce Chibi (style), chibi characters that feature a disproportionately small body compared to the head; many chibi characters are two to four heads tall. Some anime works like ''Crayon Shin-chan'' completely disregard these proportions, in such a way that they resemble caricatured Western cartoons. A common anime character design convention is exaggerated eye size. The animation of characters with large eyes in anime can be traced back to Osamu Tezuka, who was deeply influenced by such early animation characters as Betty Boop, who was drawn with disproportionately large eyes. Tezuka is a central figure in anime and manga history, whose iconic art style and character designs allowed for the entire range of human emotions to be depicted solely through the eyes. The artist adds variable color shading to the eyes and particularly to the cornea to give them greater depth. Generally, a mixture of a light shade, the tone color, and a dark shade is used. However, not all anime characters have large eyes. For example, the works of
Hayao Miyazaki is a Japanese animator, filmmaker, and manga artist. He co-founded Studio Ghibli and serves as honorary chairman. Throughout his career, Miyazaki has attained international acclaim as a masterful storyteller and creator of Anime, Japanese ani ...
are known for having realistically proportioned eyes, as well as realistic hair colors on their characters. Hair in anime is often unnaturally lively and colorful or uniquely styled. The movement of hair in anime is exaggerated and "hair actions" is used to emphasize the action and emotions of characters for added visual effect. Gilles Poitras traces hairstyle color to cover illustrations on manga, where eye-catching artwork and colorful tones are attractive for children's manga. Some anime will depict non-Japanese characters with specific ethnic features, such as a pronounced nose and jutting jaw for European characters. In other cases, anime feature characters whose race or nationality is not always defined, and this is often a deliberate decision, such as in the ''Pokémon (anime), Pokémon'' animated series. Anime and manga artists often draw from a common canon of iconic facial expression illustrations to denote particular moods and thoughts. These techniques are often different in form than their counterparts in Western animation, and they include a fixed manga iconography, iconography that is used as shorthand for certain emotions and moods. For example, a male character may develop a nosebleed when aroused. A variety of visual symbols are employed, including sweat drops to depict nervousness, visible blushing for embarrassment, or glowing eyes for an intense glare. Another recurring sight gag is the use of Chibi (style), chibi (deformed, simplified character designs) figures to comedically punctuate emotions like confusion or embarrassment.


Music

The opening and credits sequences of most anime television series are accompanied by J-pop or Japanese rock, J-rock songs, often by reputed bands—as written with the series in mind—but are also aimed at the general music market, therefore they often allude only vaguely or not at all, to the thematic settings or plot of the series. Also, they are often used as incidental music ("insert songs") in an episode, in order to highlight particularly important scenes. Future funk, a musical microgenre that evolved in the early 2010s from Vaporwave with a French house Euro disco influence, heavily uses anime visuals and samples along with Japanese City pop to build an aesthetic. Since the 2020s anison, anime songs have experienced a rapid growth in global online popularity due to their widened availability on music streaming services like Spotify and promotion by fans and artists on social media. In 2023, the opening theme "Idol (Yoasobi song), Idol" by Yoasobi of the anime series ''Oshi no Ko'' topped the Billboard Global 200 Excl. U.S. charts with 45.7 million streams and 24,000 copies sold outside the U.S. "Idol" has become the first Japanese song and anime song to top the Billboard Global chart as well as taking the first spot on the Apple Music's Top 100: Global chart.


Genres

Anime are often classified by target demographic, including , , , , and a diverse range of genres targeting an adult audience. Shōjo and shōnen anime sometimes contain elements popular with children of all genders in an attempt to gain crossover appeal. Adult anime may feature a slower pace or greater plot complexity that younger audiences may typically find unappealing, as well as adult themes and situations. A subset of adult anime works featuring pornographic elements are labeled "R18" in Japan, and are internationally known as ''hentai'' (originating from ). By contrast, some anime subgenres incorporate ''ecchi'', sexual themes or undertones without depictions of sexual intercourse, as typified in the comedic or Harem (genre), harem genres; due to its popularity among adolescent and adult anime enthusiasts, the inclusion of such elements is considered a form of fan service.Ask John
Why Do Americans Hate Harem Anime?
. animenation.net. May 20. 2005. ''Note: fan service and ecchi are often considered the same in wording.''
Some genres explore homosexual romances, such as ''yaoi'' (male homosexuality) and ''yuri (genre), yuri'' (female homosexuality). While often used in a pornographic context, the terms ''yaoi'' and ''yuri'' can also be used broadly in a wider context to describe or focus on the themes or the development of the relationships themselves. Anime's genre classification differs from other types of animation and does not lend itself to simple classification. Gilles Poitras compared the labeling of ''Gundam 0080'' and its complex depiction of war as a "giant robot" anime akin to simply labeling ''War and Peace'' a "war novel". Science fiction genre, Science fiction is a major anime genre and includes important historical works like Tezuka's ''Astro Boy'' and Mitsuteru Yokoyama, Yokoyama's ''Tetsujin 28-go''. A major subgenre of science fiction is
mecha In science fiction, or mechs are giant robots or machines, typically depicted as piloted, humanoid walking vehicles. The term was first used in Japanese (language), Japanese after shortening the English loanword or , but the meaning in Japan ...
, with the ''Gundam'' metaseries being iconic. The diverse fantasy genre includes works based on Asian and Western traditions and folklore; examples include the Japanese feudal fairytale ''InuYasha'', and the depiction of Scandinavian goddesses who move to Japan to maintain a computer called Yggdrasil in ''Oh My Goddess!, Ah! My Goddess''. Genre crossing in anime is also prevalent, such as the blend of fantasy and comedy in ''Dragon Half'', and the incorporation of slapstick humor in the crime anime film ''Castle of Cagliostro''. Other subgenres found in anime include magical girl, harem, sports, martial arts, literary adaptations, medievalism, and war.


Formats

Early anime works were made for theatrical viewing, and required played musical components before sound and vocal components were added to the production. In 1958, Nippon Television aired ''Mogura no Abanchūru'' ("Mole's Adventure"), both the first televised and first color anime to debut. It was not until the 1960s when the first televised series were broadcast and it has remained a popular medium since. Works released in a direct-to-video format are called "original video animation" (OVA) or "original animation video" (OAV); and are typically not released theatrically or televised prior to home media release. The emergence of the Internet has led some animators to distribute works online in a format called "original net animation" (ONA). The home distribution of anime releases was popularized in the 1980s with the VHS and LaserDisc formats. The VHS NTSC video format used in both Japan and the United States is credited with aiding the rising popularity of anime in the 1990s. The LaserDisc and VHS formats were transcended by the DVD format which offered the unique advantages; including multiple subtitling and dubbing tracks on the same disc. The DVD format also has its drawbacks in its usage of DVD region code, region coding; adopted by the industry to solve licensing, piracy and export problems and restricted region indicated on the DVD player. The Video CD (VCD) format was popular in Hong Kong and Taiwan, but became only a minor format in the United States that was closely associated with counterfeit, bootleg copies. A key characteristic of many anime television shows is serialization, where a continuous story arc stretches over multiple episodes or seasons. Traditional American television had an episodic format, with each episode typically consisting of a self-contained story. In contrast, anime shows such as ''
Dragon Ball Z ''Dragon Ball Z'' (''DBZ'') is a Japanese anime television series produced by Toei Animation. Part of the ''Dragon Ball'' media franchise, it is the sequel to the 1986 ''Dragon Ball'' television series and adapts the latter 325 chapters ...
'' had a serialization format, where continuous story arcs stretch over multiple episodes or seasons, which distinguished them from traditional American television shows; serialization has since also become a common characteristic of American streaming television shows during the "Peak TV" era.


Industry

The animation industry consists of more than 430 production companies with some of the major studios including
Toei Animation is a Japanese animation studio primarily controlled by its namesake Toei Company. It has produced numerous series, including '' Sally the Witch'', '' GeGeGe no Kitarō'', '' Mazinger Z'', '' Galaxy Express 999'', '' Cutie Honey'', '' Dr. Slu ...
, Madhouse, Gonzo (company), Gonzo,
Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...
,
Bones A bone is a rigid organ that constitutes part of the skeleton in most vertebrate animals. Bones protect the various other organs of the body, produce red and white blood cells, store minerals, provide structure and support for the body, an ...
,
TMS Entertainment , formerly known as the is a Japanese animation studio owned by Sega Corporation. TMS is one of the oldest and most renowned animation studios in Japan, known for its numerous anime franchises such as '' Detective Conan'', '' Lupin the Third ...
,
Nippon Animation is a Japanese animation studio. The company is headquartered in Tokyo, with its headquarters in their Tama, Tokyo, Tama City studio and an administrative office in the Ginza district of Chūō, Tokyo, Chūō. Nippon Animation is known for prod ...
, P.A.Works, Studio Pierrot,
Production I.G is a Japanese animation studio. Headquartered in Musashino, Tokyo, Production I.G was founded on December 15, 1987, by producer Mitsuhisa Ishikawa and character designer Takayuki Goto as I.G Tatsunoko, a branch studio of the animation giant Ta ...
,
Ufotable is a Japanese animation studio founded in October 2000 by former Telecom Animation Film producer Hikaru Kondō and located in Shinjuku, Tokyo. A unique hallmark seen in many of their works ('' Ninja Nonsense'', '' Futakoi Alternative'', '' Coyo ...
and
Studio Ghibli is a Japanese animation studio based in Koganei, Tokyo."Studio Ghibli Collection - Madman Entertainment". ''Studio Ghibli Collection - Madman Entertainment''. Retrieved 2020-12-14. It has a strong presence in the animation industry and has exp ...
. Many of the studios are organized into a trade association, The Association of Japanese Animations. There is also a labor union for workers in the industry, the Japanese Animation Creators Association. Studios will often work together to produce more complex and costly projects, as done with Studio Ghibli's ''
Spirited Away is a 2001 Japanese Anime film, animated fantasy film written and directed by Hayao Miyazaki. It was produced by Toshio Suzuki, animated by Studio Ghibli, and distributed by Toho. There has been a rise in sales of shows to television stations in Japan, caused by late night anime with adult animation, adults as the target demographic. This type of anime is less popular outside Japan, being considered "more of a niche market, niche product". ''
Spirited Away is a 2001 Japanese Anime film, animated fantasy film written and directed by Hayao Miyazaki. It was produced by Toshio Suzuki, animated by Studio Ghibli, and distributed by Toho. ;Gross * ::North American gross: $10,055,859 ::Japanese gross: $229,607,878 (March 31, 2002) ::Other territories: $ ;Japanese gross * ::End of 2001: $227 million * ::Across 2001 and 2002: $270 million * ::As of 2008: $290 million It was also the List of highest-grossing anime films, highest-grossing anime film worldwide until it was overtaken by Makoto Shinkai's 2016 film ''Your Name''. Anime films represent a large part of the highest-grossing Japanese films yearly in Japan, with 6 out of the top 10 in List of Japanese films of 2014#Highest-grossing films, 2014, List of Japanese films of 2015#Highest-grossing films, 2015 and also in List of Japanese films of 2016#Highest-grossing films, 2016. Anime has to be licensed by companies in other countries in order to be legally released. While anime has been licensed by its Japanese owners for use outside Japan since at least the 1960s, the practice became well-established in the United States in the late 1970s to early 1980s, when such TV series as ''Gatchaman'' and ''Captain Harlock (manga), Captain Harlock'' were licensed from their Japanese parent companies for distribution in the US market. The trend towards American distribution of anime continued into the 1980s with the licensing of titles such as ''Voltron (1984 TV series), Voltron'' and the 'creation' of new series such as ''Robotech'' through the use of source material from several original series. In the early 1990s, several companies began to experiment with the licensing of less child-oriented material. Some, such as A.D. Vision, and Central Park Media and its imprints, achieved fairly substantial commercial success and went on to become major players in the now very lucrative American anime market. Others, such as AnimEigo, achieved limited success. Many companies created directly by Japanese parent companies did not do as well, most releasing only one or two titles before completing their American operations. Licenses are expensive, often hundreds of thousands of dollars for one series and tens of thousands for one movie.
ADV Court Documents Reveal Amounts Paid for 29 Anime Titles
'' The prices vary widely; for example, ''Jinki: Extend'' cost only $91,000 to license while ''Kurau Phantom Memory'' cost $960,000. Simulcast Internet streaming rights can be cheaper, with prices around $1,000–2,000 an episode, but can also be more expensive, with some series costing more than per episode. The anime market for the United States was worth approximately $2.74 billion in 2009. Dubbed animation began airing in the United States in 2000 on networks like The WB and Cartoon Network's Adult Swim. In 2005, this resulted in five of the top ten anime titles having previously aired on Cartoon Network. As a part of localization, some Editing of anime in American distribution, editing of cultural references may occur to better follow the references of the non-Japanese culture. The cost of English localization averages US$10,000 per episode. The industry has been subject to both praise and condemnation for fansubs, the addition of unlicensed and unauthorized subtitled translations of anime series or films. Fansubs, which were originally distributed on VHS bootlegged cassettes in the 1980s, have been freely available and disseminated online since the 1990s. Since this practice raises concerns for copyright and piracy issues, fansubbers tend to adhere to an unwritten moral code to destroy or no longer distribute an anime once an official translated or subtitled version becomes licensed. They also try to encourage viewers to buy an official copy of the release once it comes out in English, although fansubs typically continue to circulate through file-sharing networks. Even so, the laid back regulations of the Japanese animation industry tend to overlook these issues, allowing it to grow underground and thus increasing its popularity until there is a demand for official high-quality releases for animation companies. This has led to an increase in global popularity of Japanese animation, reaching $40 million in sales in 2004. Fansub practices have rapidly declined since the early-2010s due to the advent of legal streaming services which simulcast new anime series often within a few hours of their domestic release. Since the 2010s, anime has become a global multibillion industry setting a sales record in 2017 of ¥2.15 trillion ($19.8 billion), driven largely by demand from overseas audiences. In 2019, Japan's anime industry was valued at $24 billion a year with 48% of that revenue coming from overseas (which is now its largest industry sector). By 2025 the anime industry is expected to reach a value of $30 billion with over 60% of that revenue coming from overseas.


Markets

Japan External Trade Organization (JETRO) valued the domestic anime market in Japan at (), including from licensed products, in 2005. JETRO reported sales of overseas anime exports in 2004 to be (). JETRO valued the anime market in the United States at (), including in home video sales and over from licensed products, in 2005. JETRO projected in 2005 that the worldwide anime market, including sales of licensed products, would grow to (). The anime market in China was valued at in 2017, and is projected to reach by 2020. In Europe the anime merchandising market was valued at about $950 million with the model figure, figurine segment accounting for most of the share and is expected to reach a value of over $2 billion by 2030. The global anime market size was valued at $26.055 billion in 2021 with 29% of the revenue coming from merchandise. It is expected that the global anime market will reach a value of $47.14 billion by 2028. In 2023 the anime industry generated a $19.8 billion in total global revenue, including $5.5 billion from streaming and $14.3 billion from merchandising sales. North America and Asia contributed a combined $14.3 billion in total revenue, accounting for over 72% of anime's global impact. By 2030 the global anime market is expected to reach a value of $48.3 Billion with the largest contributors to this growth being North America, Europe, Asia–Pacific and The Middle East. The global anime market size was valued at $25.8 Billion in 2022 and is expected to have a market size of $62.7 Billion by 2032 with a CAGR of 9.4%. In 2019, the annual overseas exports of Japanese animation exceeded $10 billion for the first time in history.


Awards

The anime industry has several annual awards that honor the year's best works. Major annual awards in Japan include the Ōfuji Noburō Award, the Mainichi Film Award for Best Animation Film, the Animation Kobe Awards, the Japan Media Arts Festival animation awards, the Seiyu Awards for voice actors, the Tokyo Anime Award and the Japan Academy Prize for Animation of the Year. Internationally, anime TV series and films compete shows such as the Crunchyroll Anime Awards and The Astra Awards. There were also the American Anime Awards, which were designed to recognize excellence in anime titles nominated by the industry, and were held only once in 2006. Anime productions have also been nominated and won awards not exclusively for anime, like the
Academy Award for Best Animated Feature The Academy Award for Best Animated Feature is an Academy Awards, Academy Award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) for the best animation, animated feature film. An animated feature is defined by the a ...
or the Golden Bear.


Working conditions

In recent years, the anime industry has been accused by both Japanese and foreign media of underpaying and overworking its animators. In response the Japanese Prime Minister Fumio Kishida promised to improve the working conditions and salary of all animators and creators working in the industry. A few anime studios such as
MAPPA is a Japanese animation studio headquartered in Nakano, Tokyo (formerly in Suginami, Tokyo). Founded in 2011 by Madhouse co-founder and producer Masao Maruyama, it has produced anime works including '' Terror in Resonance'', '' Yuri!!! on I ...
have taken actions to improve the working conditions of their employees. There has also been a slight increase in production costs and animator pays during the COVID-19 pandemic. Throughout 2020 and 2021 the American streaming service Netflix announced that it will greatly invest and fund the anime industry as well as support training programs for new animators. On April 27, 2023, Nippon Anime Film Culture Association (NAFCA) was officially founded. The association aims to solve problems in the industry, including the improvement of conditions of the workers. The Japanese government is actively working to improve the working conditions within the anime industry as part of its broader initiative to support and further expand the sector in order to sustain its growing global demand.


Global popularity and cultural impact

Anime has become commercially profitable in the Western world, as demonstrated by early commercially successful Western adaptations of anime, such as ''Astro Boy (1963 TV series), Astro Boy'' and ''Speed Racer''. Early American adaptions in the 1960s made Japan expand into the continental European market, first with productions aimed at European and Japanese children, such as Heidi, Girl of the Alps, ''Heidi'', ''Vicky the Viking'' and ''Barbapapa'', which aired in various countries. Italy, Spain, and France grew a particular interest in Japan's output, due to its cheap selling price and productive output. As of 2014, Italy imported the most anime outside Japan. Anime and manga were introduced to France in the late 1970s and became massively popular in spite of a moral panic led by French politicians in the 1980s and 1990s. These mass imports influenced anime popularity in East Asian, Southeast Asian, South Asian, Latin American, Arab World, Arabic and Germany, German markets. The beginning of 1980 saw the introduction of Japanese anime series into the American culture. In the 1990s, Japanese animation slowly gained popularity in America. Media companies such as Viz and Mixx began publishing and releasing animation into the American market. The 1988 film '' Akira'' is largely credited with popularizing anime in the Western world during the early 1990s, before anime was further popularized by television shows such as ''Pokémon (anime), Pokémon'' and ''
Dragon Ball Z ''Dragon Ball Z'' (''DBZ'') is a Japanese anime television series produced by Toei Animation. Part of the ''Dragon Ball'' media franchise, it is the sequel to the 1986 ''Dragon Ball'' television series and adapts the latter 325 chapters ...
'' in the late 1990s. By 1997, Japanese anime was the fastest-growing genre in the American video industry. The growth of the Internet later provided international audiences with an easy way to access Japanese content. Early on, online piracy played a major role in this, through over time legal alternatives appeared which significantly reduced illegal practices. Since the 2010s streaming services have become increasingly involved in the production, licensing and distribution of anime for the international markets. This is especially the case with net services such as Netflix, Crunchyroll and others which have large catalogs in many countries, although until 2020 anime fans in multiple developing countries, such as India and the Philippines, had fewer options for obtaining access to legal content, and therefore would still turn to online piracy. However beginning with the 2020s anime has been experiencing yet another boom in global popularity and demand due to the COVID-19 pandemic and streaming services like Netflix, Amazon Prime Video, HBO Max, Disney+, Hulu and anime-only services like Crunchyroll and Hidive, increasing the international availability of the amount of new licensed anime shows as well as the size of their catalogs. Netflix reported that, between October 2019 and September 2020, more than member households worldwide had watched at least one anime title on the platform. Anime titles appeared on the streaming platform's top-ten lists in almost 100 countries within the one-year period. As of 2021, anime series are the most demanded foreign-language television shows in the United States accounting for 30.5% of the market share. (In comparison, Spanish-language and Korean-language shows account for 21% and 11% of the market share, respectively.) In 2021 more than half of Netflix's global members watched anime. In 2022, the anime series ''
Attack on Titan is a Japanese manga series written and illustrated by Hajime Isayama. It is set in a world where humanity is forced to live in cities surrounded by three enormous walls that protect them from gigantic man-eating humanoids referred to a ...
'' won the award of "Most In-Demand TV Series in the World 2021" in the Global TV Demand Awards. ''Attack on Titan'' became the first ever non-English language series to earn the title of "World's Most In-Demand TV Show", previously held by only '' The Walking Dead'' and ''
Game of Thrones ''Game of Thrones'' is an American Fantasy television, fantasy Drama (film and television), drama television series created by David Benioff and for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of high fantasy novels by ...
''. In 2024, the anime series ''
Jujutsu Kaisen is a Japanese manga series written and illustrated by Gege Akutami. It was serialized in Shueisha's Shōnen manga, manga magazine ''Weekly Shōnen Jump'' from March 2018 to September 2024, with its chapters collected in 30 volumes. The ...
'' won the award of "Most In-Demand TV Series in the World 2023" in the Global TV Demand Awards. Rising interest in anime as well as Video games in Japan, Japanese video games has led to an increase of university students in the United Kingdom wanting to get a degree in the Japanese language. The word ''anime'' alongside other Japanese pop cultural terms like ''shonen'', ''shojo'' and ''isekai'' have been added to the Oxford English Dictionary. Various anime and manga series have influenced Cinema of the United States, Hollywood in the making of numerous famous movies and characters. Hollywood itself has produced live-action adaptations of various anime series such as ''Ghost in the Shell (2017), Ghost in the Shell'', ''Death Note (2017 film), Death Note'', ''Dragon Ball Evolution'' and ''Cowboy Bebop (2021 TV series), Cowboy Bebop''. However most of these adaptations have been reviewed negatively by both the critics and the audience and have become Box-office bomb, box-office flops. The main reasons for the unsuccessfulness of Hollywood's adaptions of anime being the often change of plot and characters from the original source material and the limited capabilities a live-action movie or series can do in comparison to an animated counterpart. One of the few particular exceptions to this includes ''Alita: Battle Angel'', which has become a moderate commercial success, receiving generally positive reviews from both the critics and the audience for its visual effects and following the source material. The movie grossed $404 million worldwide, making it director Robert Rodriguez's highest-grossing film. Anime and manga alongside many other imports of Japanese pop culture have helped Japan to gain a positive worldwide image and improve its relations with other countries. In 2015, during remarks welcoming Japanese Prime Minister Shinzo Abe to the White House, President Barack Obama thanked Japan for its cultural contributions to the United States by saying: In July 2020, after the approval of a Chilean government project in which citizens of Chile would be allowed to withdraw up to 10% of their privately held retirement savings, journalist Pamela Jiles (journalist), Pamela Jiles celebrated by running through Congress with her arms spread out behind her, imitating the move of many characters of the anime and manga series ''Naruto''. In April 2021, Peruvian politicians Jorge Hugo Romero of the Christian People's Party (Peru), PPC and Milagros Juárez of the Union for Peru, UPP cosplayed as anime characters to get the ''otaku'' vote. On October 28, 2024, Vatican City, The Vatican unveiled its own anime-styled mascot, "Luce (mascot), Luce", in order to connect with Catholic youth through pop culture. In April 2023, the Japan Business Federation laid out a proposal aiming to spur the economic growth of Economy of Japan, Japan by further promoting the contents industry abroad, primarily anime, manga and Video games in Japan, video games, for measures to invite industry experts from abroad to come to Japan to work, and to link with the Tourism in Japan, tourism sector to help foreign fans of manga and anime visit sites across the country associated with particular manga stories. The federation seeks on quadrupling the sales of Japanese content in overseas markets within the upcoming 10 years. A 2018 survey conducted in 20 countries and territories using a sample consisting of 6,600 respondents held by Dentsu revealed that 34% of all surveyed people found excellency in anime and manga more than other Japanese cultural or technological aspects, which makes this mass Japanese media the third most-liked "Japanese thing", below Japanese cuisine (34.6%) and Japanese robotics (35.1%). The advertisement company views anime as a profitable tool for marketing campaigns in foreign countries due to its popularity and high reception. Anime plays a role in driving tourism to Japan. In surveys held by Statista between 2019 and 2020, 24.2% of tourists from the United States, 7.7% of tourists from China and 6.1% of tourists from South Korea said they were motivated to visit Japan because of Japanese popular culture. In a 2021 survey held by Crunchyroll market research, 94% of Generation Z, Gen-Z's and 73% of the general population said that they are familiar with anime.


Fan response

Anime clubs gave rise to anime conventions in the 1990s with the "anime boom", a period marked by anime's increased global popularity. These conventions are dedicated to anime and manga and include elements like cosplay contests and industry talk panels. Cosplay, a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
of "costume play", is not unique to anime and has become popular in contests and masquerades at anime conventions. Japanese culture and words have entered English usage through the popularity of the medium, including ''otaku'', an unflattering Japanese term commonly used in English to denote an obsessive fan of anime or manga. Another word that has arisen describing obsessive fans in the United States is ''wapanese'' meaning 'white individuals who want to be Japanese, or later known as ''Japanophilia#21st century, weeaboo'' or ''weeb'', individuals who demonstrate an obsession with Japanese anime subculture, a term that originated from abusive content posted on the website 4chan.org. While originally derogatory, the terms "Otaku" and "Weeb" have been reappropriated by the anime fandom overtime and today are used by some fans to refer to themselves in a comedic and more positive way. Anime enthusiasts have produced fan fiction and fan art, including computer wallpapers, and anime music videos (AMVs). Many fans visit sites depicted in anime, games, manga and other forms of otaku culture. This behavior is known as "Seichi junrei, Anime pilgrimage". As of the 2020s, many anime fans and followers use social media platforms and other sites like YouTube, Bilibili, Twitch (service), Twitch, Fandom (website), Fandom, Facebook, Instagram, Reddit, Discord, Tumblr, 4chan, TikTok and Twitter with online communities and databases such as IMDb, MyAnimeList to discuss anime, manga and track their progress watching respective series as well as using news outlets such as Anime News Network. According to Crunchyroll's research data from 2023 to 2024 provided by its President Rahul Parini, revealed that there are approximately 800 million people globally (outside of China and Japan) who are either highly aware of anime, show interest in anime or currently watch anime and identify as fans. According to a 2024 survey conducted on anime fans by Polygon (website), Polygon, 65% of the surveyed anime fans said that they find anime more emotionally compelling than other forms of media and more than 3 in 4 of Millennial and Gen-Z fans use the medium as a form of escapism. Almost two-thirds of the anime-watching Gen Z audience said they emotionally connect better with anime than they do with traditional media. Over 50% of surveyed Gen-Z anime fans said that anime influences their identity, fashion and social understanding. Due to anime's increased popularity in recent years, a large number of celebrities such as Elon Musk, BTS and Ariana Grande have come out as anime fans.


Anime style

One of the key points that differentiated anime from a handful of Western cartoons is the potential for visceral content. Once the expectation that the aspects of visual intrigue or animation are just for children is put aside, the audience can realize that themes involving violence, suffering, sexuality, pain, and death can all be storytelling elements utilized in anime just as much as other media. However, as anime itself became increasingly popular, its styling has been inevitably the subject of both satire and serious creative productions. ''South Park''s "Chinpokomon" and "Good Times with Weapons" episodes, Adult Swim's ''Perfect Hair Forever'', and Nickelodeon's ''Kappa Mikey'' are examples of Western satirical depictions of Japanese culture and anime, but anime tropes have also been satirized by some anime such as ''KonoSuba.'' Traditionally only Japanese works have been considered anime, but some works have sparked debate about blurring the lines between anime and cartoons, such as the American anime-style productions ''Avatar: The Last Airbender'' and ''Avatar: The Legend of Korra''. These anime-styled works have become defined as anime-influenced animation, in an attempt to classify all anime styled works of non-Japanese origin. Some creators of these works cite anime as a source of inspiration, for example the French production team for ''Ōban Star-Racers'' that moved to Tokyo to collaborate with a Japanese production team. When anime is defined as a "style" rather than as a national product, it leaves open the possibility of anime being produced in other countries, but this has been contentious amongst fans, with John Oppliger stating, "The insistence on referring to original American art as Japanese "anime" or "manga" robs the work of its cultural identity." While some anime will depict non-Japanese characters with specific ethnic features, such as a pronounced nose and jutting jaw for European characters, there are some styles that deliberately forgo any identification of its characters with real-world ethnicities or nationalities, termed in criticism as ''mukokuseki'' (statelessness). ''Mukokuseki'' characters can significantly impact the reception of a property outside of Japan.Bîrlea, Oana-Maria. “Soft Power: ’Cute Culture’, a Persuasive Strategy in Japanese Advertising.” TRAMES: A Journal of the Humanities & Social Sciences, vol. 27, no. 3, July 2023, pp. 311–24. EBSCOhost via WP:The Wikipedia Library, Wikipedia Library, https://doi.org/10.3176/tr.2023.3.07.Altiok, Revna.
What Is Mukokuseki in Anime – And Why Is It Important?
" from ''Comic Book Resources'', 24 June 2022.
A United Arab Emirates, U.A.E.-Philippines, Filipino produced TV series called ''Torkaizer'' is dubbed as the "Middle East's First Anime Show", and is currently in production and looking for funding. Netflix has produced multiple anime series in collaboration with Japanese animation studios, and in doing so, has offered a more accessible channel for distribution to Western markets. Similar initiatives have been enacted by the US-based streaming service Crunchyroll, producing titles such as ''High Guardian Spice'' and an adaptation of ''Tower of God''. The web-based series ''RWBY'', produced by Texas-based company Rooster Teeth, is produced using an anime art style, and the series has been described as "anime" by multiple sources. For example, ''Adweek'', in the headline to one of its articles, described the series as "American-made anime", and in another headline, ''HuffPost, The Huffington Post'' described it as simply "anime", without referencing its country of origin. In 2013, Monty Oum, the creator of ''RWBY'', said "Some believe just like Scotch needs to be made in Scotland, an American company can't make anime. I think that's a narrow way of seeing it. Anime is an art form, and to say only one country can make this art is wrong." ''RWBY'' has been released in Japan with a Japanese language dub; the CEO of Rooster Teeth, Matt Hullum, commented "This is the first time any American-made anime has been marketed to Japan. It definitely usually works the other way around, and we're really pleased about that."


Media franchises

In Japanese culture and entertainment, media mix is a strategy to disperse content across multiple representations: different broadcast media, gaming technologies, cell phones, toys, amusement parks, and other methods.Henry Jenkins, ''Convergence Culture: Where Old and New Media Collide''
p. 110
/ref> It is the Japanese term for a Media franchise#Transmedia franchise, transmedia franchise.Marc Steinberg, ''Anime's Media Mix: Franchising Toys and Characters in Japan'' The term gained its circulation in late 1980s, but the origins of the strategy can be traced back to the 1960s with the proliferation of anime, with its interconnection of media and commodity goods.Steinberg
p. vi
A number of anime and manga media franchises such as ''Demon Slayer: Kimetsu no Yaiba'', ''Dragon Ball'', ''
Fate/stay night ''Fate/stay night'' is a Japanese visual novel game developed by Type-Moon. It was first released for Microsoft Windows, Windows on January 30, 2004. The story takes place over three distinct routes: ''Fate'', ''Unlimited Blade Works'' ...
'', ''Yu-Gi-Oh!'', ''Neon Genesis Evangelion (franchise), Neon Genesis Evangelion'' and ''
Gundam is a Japanese military science fiction media franchise. Created by Yoshiyuki Tomino and Sunrise (now Bandai Namco Filmworks), the franchise features giant robots, or mecha, with the name "Gundam". The franchise began on April 7, 1979, with ...
'' have gained considerable global popularity, and are among the world's List of highest-grossing media franchises, highest-grossing media franchises. ''
Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...
'' in particular is estimated to be the highest-grossing media franchise of all time.


See also

* Cool Japan * Hentai * History of anime * Japanese popular culture * Japanophilia * Lists of anime * La nouvelle manga * Manfra * ''Mechademia'' * Original English-language manga, OEL manga * Otaku * Soft power#Japan, Soft power § Japan * Television in Japan * Video games in Japan * Voice acting in Japan * Vtuber


Notes


References


Sources

* * * * * * * * * * * * * * * * * * * * {{Authority control Anime, 1917 introductions Anime and manga terminology Culture of Japan Japanese inventions