The 2018 WWE Superstar Shake-up was the twelfth
WWE draft
The WWE Draft, alternatively called the WWE Superstar Shake-up from 2017 to 2019, is a process used by the United States, American professional wrestling promotion WWE to refresh its rosters between the Raw (WWE brand), Raw and SmackDown (WWE bran ...
, produced by the
American professional wrestling
Professional wrestling in the United States, until the 1920s, was viewed as a legitimate sport. This view did not endure into the 1930s, as professional wrestling became identified with modern theatrics, or "admitted fakeness" ("kayfabe"), moving ...
promotion
WWE
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
between the
Raw
Raw is an adjective usually describing:
* Raw materials, basic materials from which products are manufactured or made
* Raw food, uncooked food
Raw or RAW may also refer to:
Computing and electronics
* .RAW, a proprietary mass spectrometry dat ...
and
SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
brands
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
. Instead of a traditional draft, changes between the brands were made behind the scenes, with moving wrestlers simply appearing on a brand's show or announced via WWE's website or social medias. The two-day event took place on the April 16 and April 17 episodes of ''
Monday Night Raw
''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show fe ...
'' and ''
SmackDown Live
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
'', respectively, on the
USA Network
USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. ''Raw'' was broadcast from
Hartford, Connecticut
Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since the ...
at the
XL Center
The XL Center (originally known as the Hartford Civic Center) is a multi-purpose arena and convention center located in downtown Hartford, Connecticut. Owned by the City of Hartford, it is managed by the quasi-public Capital Region Development ...
, and ''SmackDown'' was broadcast from the
Dunkin' Donuts Center
The Amica Mutual Pavilion (originally Providence Civic Center and formerly Dunkin' Donuts Center) is an indoor arena located in downtown Providence, Rhode Island. It was built in 1972, as a home court for the emerging Providence College men's ...
in
Providence, Rhode Island
Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay ...
.
Background
The
WWE Draft
The WWE Draft, alternatively called the WWE Superstar Shake-up from 2017 to 2019, is a process used by the United States, American professional wrestling promotion WWE to refresh its rosters between the Raw (WWE brand), Raw and SmackDown (WWE bran ...
is an annual process used by the American
professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...
promotion
WWE
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
while a
brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
Organizations use this ...
, or brand split, is in effect. The original brand extension occurred from 2002 to 2011, while the second and current brand split began in 2016. During a brand extension, the company divides its roster into brands where the wrestlers exclusively perform for each brand's respective television show, and the draft is used to refresh the rosters of the brand divisions, typically between the
Raw
Raw is an adjective usually describing:
* Raw materials, basic materials from which products are manufactured or made
* Raw food, uncooked food
Raw or RAW may also refer to:
Computing and electronics
* .RAW, a proprietary mass spectrometry dat ...
and
SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
brands.
In
2017
File:2017 Events Collage V2.png, From top left, clockwise: The War Against ISIS at the Battle of Mosul (2016-2017); aftermath of the Manchester Arena bombing; The Solar eclipse of August 21, 2017 ("Great American Eclipse"); North Korea tests a ser ...
, WWE rebranded the draft as the Superstar Shake-up to replace the traditional draft the company had done in
2016
File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...
. On the April 9, 2018 episode of ''
Monday Night Raw
''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show fe ...
'', WWE announced another Superstar Shake-up for the April 16 and 17 episodes of ''Raw'' and ''
SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
'', respectively. Instead of a traditional draft, the commissioners and general managers of Raw and SmackDown made trades and other deals behind the scenes between their respective talent, which also included the promotion and drafting of wrestlers from the
NXT
NXT may refer to:
Professional wrestling
* ''WWE NXT'', a professional wrestling television program produced by WWE that began in 2010
** NXT (WWE brand), WWE's Florida-based brand and former developmental territory
* ''NXT UK'', the British spin- ...
brand.
On April 10,
Paige, who had retired from in-ring competition the previous night, was introduced as SmackDown's new general manager. She replaced
Daniel Bryan Daniel Bryan may refer to:
* Bryan Danielson (born 1981), American professional wrestler who formerly used the ring name "Daniel Bryan"
* Dan Bryan (1900–1985), Irish soldier
* Daniel Bryan (Big Brother), contestant on the British reality televi ...
, who returned to being a full-time wrestler.
Selection
''Raw''
The following wrestlers and other personnel changed brands on the April 16 episode of ''Raw''.
''SmackDown''
The following wrestlers and other personnel changed brands on the April 17 episode of ''SmackDown''.
;Notes
* Two tag teams were split up as a result of the Superstar Shake-up. In September 2017,
Jeff Hardy
Jeffrey Nero Hardy (born August 31, 1977) is an American professional wrestler and musician. He is currently signed to All Elite Wrestling (AEW). Hardy is widely considered one of the greatest professional wrestlers of all-time and is regarded ...
took time off due to an injury. He returned the week prior to the Superstar Shake-up, but was then moved to SmackDown while
Matt Hardy
Matthew Moore Hardy (born September 23, 1974) is an American professional wrestler currently signed to All Elite Wrestling (AEW). He is best known for his time with WWE.
With his real life brother Jeff, Hardy gained notoriety in WWF's tag team d ...
remained on Raw, splitting up
The Hardy Boyz
The Hardys, also known as The Hardy Boyz, are an American professional wrestling tag team consisting of real-life brothers Matt and Jeff Hardy, who are currently appearing in All Elite Wrestling (AEW). The team is currently inactive due to Jeff ...
. The team of
Chad Gable
Charles Edward Betts (born March 8, 1986) is an American professional wrestler and former amateur wrestler. He is currently signed to WWE, where he performs on the Raw brand under the ring name Chad Gable. He is a four-time tag team champion in ...
and
Shelton Benjamin
Shelton James Benjamin (born July 9, 1975) is an American professional wrestler. He is currently signed to WWE, where he performs on the Raw brand under his real name.
He is also known for his work in New Japan Pro-Wrestling (NJPW) and Pro Wres ...
was split as Gable moved to Raw while Benjamin remained on SmackDown.
* The
United States Championship moved from SmackDown to Raw and then back to SmackDown. Reigning champion
Jinder Mahal
Yuvraj Singh Dhesi (born July 19, 1986) is a Canadian professional wrestler currently signed to WWE, where he performs on the SmackDown brand, under the ring name Jinder Mahal.
Having started his career on the independent circuit, Mahal joine ...
moved to Raw on the April 16 episode of ''Raw'' and lost the title to Jeff Hardy who moved to SmackDown the following night on ''SmackDown''.
Aftermath
On Raw, after being drafted with the United States Championship, Jinder Mahal immediately lost the title to Jeff Hardy and failed to win it back at the
Greatest Royal Rumble
WWE Greatest Royal Rumble was a professional wrestling pay-per-view and livestreaming event produced by WWE. It was held for wrestlers from the promotion's Raw, SmackDown, and 205 Live brand divisions. The event took place on April 27, 2018, a ...
. He then had a short feud with
Roman Reigns
Leati Joseph "Joe" Anoa'i (born May 25, 1985) is an American Professional wrestling, professional wrestler and former American football, football player. He is currently signed to WWE, where he performs on the SmackDown (WWE brand), SmackDown WW ...
as well as a storyline with
Kevin Owens
Kevin Steen (born May 7, 1984) is a Canadian professional wrestler. He is currently signed to WWE, where he performs on the Raw brand under the ring name Kevin Owens.
Steen began his career in 2000, at the age of 16. Prior to joining WWE in l ...
and
Braun Strowman
Adam Joseph Scherr (born September 6, 1983) is an American Professional wrestling, professional wrestler and former Strongman (strength athlete), strongman. He is currently signed to WWE, where he performs on the SmackDown (WWE brand), SmackDo ...
.
The Riott Squad
Dori Elizabeth Prange ( ; born January 9, 1991) is an American Professional wrestling, professional wrestler currently signed to (
orld Wrestling Entertainment (WWE) where she performs under the ring name Ruby Riot. Prange has also worked in Wor ...
(Ruby Riott, Liv Morgan">Ruby Riott">orld Wrestling Entertainment (WWE) where she performs under the ring name Ruby Riot. Prange has also worked in Wor ...