Williams (gaming company)
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WMS Industries, Inc. was an American electronic gaming and amusement manufacturer in
Enterprise, Nevada Enterprise is an unincorporated town in the Las Vegas Valley in Clark County, Nevada, United States. The population was 221,831 at the 2020 U.S. Census, up from 14,676 at the 2000 census. It was founded on December 17, 1996. Like other uninco ...
. It was merged into
Scientific Games Light & Wonder, Inc., formerly Scientific Games Corporation (SG), is an American corporation that provides gambling products and services. The company is headquartered in Las Vegas, Nevada. Light & Wonder's gaming division provides products such ...
in 2016. WMS's predecessor was the Williams Manufacturing Company, founded in 1943 by Harry E. Williams. However, the company that became WMS Industries was formally founded in 1974 as Williams Electronics, Inc. Williams initially was a manufacturer of
pinball Pinball games are a family of games in which a ball is propelled into a specially designed table where it bounces off various obstacles, scoring points either en route or when it comes to rest. Historically the board was studded with nails call ...
machines. In 1964, Williams was acquired by jukebox manufacturer Seeburg Corp. and reorganized as Williams Electronics Manufacturing Division. In 1973, the company branched out into the coin-operated
arcade Arcade most often refers to: * Arcade game, a coin-operated game machine ** Arcade cabinet, housing which holds an arcade game's hardware ** Arcade system board, a standardized printed circuit board * Amusement arcade, a place with arcade games * ...
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedba ...
market with its ''
Pong ''Pong'' is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released in 1972. It was one of the earliest arcade video games; it was created by Allan Al ...
'' clone ''Paddle Ball'', eventually creating a number of video game classics, including '' Defender'' and ''
Robotron: 2084 ''Robotron: 2084'' (also referred to as ''Robotron'') is a multidirectional shooter developed by Eugene Jarvis and Larry DeMar of Vid Kidz and released in arcades by Williams Electronics in 1982. The game is set in the year 2084 in a fictional wo ...
.'' In 1974, Williams Electronics, Inc. was incorporated as a wholly owned subsidiary of Seeburg. Williams Electronics was sold off as an independent company during the bankruptcy of Seeburg in 1980. In 1987, the company went public as WMS Industries, Inc. using a shortened version of its name which it also selected for its stock ticker symbol. In 1988, it acquired Bally/Midway, the amusement games division of
Bally Manufacturing Bally Manufacturing, later renamed Bally Entertainment, was an American company that began as a pinball and slot machine manufacturer, and later expanded into casinos, video games, health clubs, and theme parks. It was acquired by Hilton Hotel ...
, which had decided to focus on its casino operating and manufacturing businesses. The video game operations were consolidated under the Midway name, while pinball machines continued to use the Williams and Bally names. After a string of arcade successes by Midway, WMS acquired
Tradewest Tradewest was an American video game company based in Corsicana, Texas that produced numerous games in the 1980s and early 1990s. The company was the publisher of the '' Battletoads'' and '' Double Dragon'' series in North America and the PAL regi ...
in 1994 to allow the company to publish its own home ports of arcade games directly, instead of licensing them to other publishers.
Midway Games Midway Games Inc., known previously as Midway Manufacturing and Bally Midway, and commonly known as simply Midway, was an American video game developer and publisher. Midway's franchises included ''Mortal Kombat'', '' Rampage'', '' Spy Hunter'' ...
was taken public in 1996, and fully spun-off in 1998. WMS created a subsidiary,
WMS Gaming WMS Gaming is a manufacturer of slot machines, video lottery terminals and software to help casinos manage their gaming operations. It also offers online and mobile games. WMS was originally a subsidiary of WMS Industries, which became a wholly owne ...
, for manufacturing gambling equipment in 1991. Beginning with video lottery terminals, the division introduced its first slot machines in 1994 and became a major player in the business. It closed its pinball division on October 25, 1999 after high losses with the Pinball 2000 concept that integrated a PC screen into the pinball game via a semi-reflective glass. In 2013, WMS became a wholly owned subsidiary of Scientific Games."WMS Annual Report for Fiscal 2013"
(ending June 30, 2013) filed with the Securities and Exchange Commission on August 29, 2013
"News release: Scientific Games Completes Acquisition of WMS"
Scientific Games Corporation, October 18, 2013
In 2016, WMS was merged into Scientific Games, which 2022 renamed itself Light & Wonder.


Early history

Stanford Stanford University, officially Leland Stanford Junior University, is a Private university, private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. S ...
engineering graduate Harry Williams entered the coin-operated amusement industry in 1933 and helped popularize several important pinball innovations such as the tilt mechanism, electrically-powered scoring holes, and the ability to win a free play by achieving a certain score. After working for a succession of companies including Pacific Amusement Manufacturing, Rock-Ola, and Exhibit Supply, he went into business with Lyndon Durant in 1942 under the name United Manufacturing. After a break with Durant, Williams founded the Williams Manufacturing Company in 1943 at 161 West Huron Street in
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
. The first seven products were a fortune-telling machine called ''Selector Scope'' (1944), two electro-mechanical (EM) games, ''Periscope'' (1944) and ''Liberator'' (1944), a novelty called ''Zingo'' (1944), a pinball conversion called ''Flat-Top'' (1945), another EM arcade game, ''Circus Romance'' (1945) and a second pinball conversion called ''Laura'' (1945). The two pinball conversions (Flat-Top & Laura) were built by purchasing older pinball machines made by other companies and changing artwork and other elements on the playfield. The lack of raw materials during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
made the manufacture of new machines difficult and expensive."Williams-Bally-Midway the 'Roman Empire' of Gaming"
Gamester81 Enterprises, January 6, 2012
The first all original amusement device made by Williams was a flipperless pinball machine called ''Suspense'' (1946). During the late 1940s and early 1950s, Williams continued to make pinball machines and the occasional bat-and-ball game. In 1950, Williams produced ''Lucky Inning'', their first pinball machine to have its bottom flippers facing inward in the modern manner. In 1948, Williams sold 49% of his company to a Philadelphia distributor named Sam Stern, who became a vice president and took over much of the day-to-day running of the company. In 1959, Stern orchestrated a buyout of Williams by Consolidated Sun Ray, a New York retail conglomerate that operated drug stores and discount houses, which renamed the company the Williams Electronic Manufacturing Corporation. Harry Williams left after the buyout, though did occasional work for the company. The last game he designed for Williams was also one of the last electromechanical games, ''Rancho'' (1977). In 1961, Stern bought Williams back from Consolidated Sun Ray. Three years later, the company was acquired by the
Seeburg Corporation Seeburg was an American design and manufacturing company of automated musical equipment, such as orchestrions, jukeboxes, and vending equipment. Prior to manufacturing their signature jukebox suite of products, Seeburg was considered to be one of ...
, which also purchased United Manufacturing. The two amusement companies were consolidated under the Williams name, but moved into the United factory. Sam Stern continued to run the amusement business, which was renamed Williams Electronics in 1967. In 1962, ''3 Coin'' became the best selling Williams machine with 1,100 units sold. One year later, ''Skill Pool'' sold 2,250 units. In 1964 Williams was purchased by the
Seeburg Corporation Seeburg was an American design and manufacturing company of automated musical equipment, such as orchestrions, jukeboxes, and vending equipment. Prior to manufacturing their signature jukebox suite of products, Seeburg was considered to be one of ...
.WMS Industries, Inc. - Company History
/ref> Its 1966 pinball machine ''A-Go-Go'', with its avant-garde 60s theme, sold a record 5,100 units. Early Williams pinball machines often included innovative features and pinball firsts, such as mechanical reel scoring and the "add-a-ball" feature for locations that didn't allow game replays. By 1967, pinball was in the middle of its so-called "golden age", and the number of pinball units that sold began to increase dramatically. Popular Williams pinballs included ''Shangri-La'' (1967), ''Apollo'' (1967), ''Beat Time'' (1967), ''Smart Set'' (1969), ''Gold Rush'' (1971), and ''Space Mission'' (1976).


Golden age of arcade games

Taking note of Atari's success with ''
Pong ''Pong'' is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released in 1972. It was one of the earliest arcade video games; it was created by Allan Al ...
'' in 1972, Williams decided to enter the fledgling coin-operated arcade video game industry. After preliminary negotiations with
Magnavox Magnavox (Latin for "great voice", stylized as MAGNAVOX) is an American electronics company that since 1974 has been a subsidiary of the Dutch electronics corporation Philips. The predecessor to Magnavox was founded in 1911 by Edwin Pridham and ...
, it subcontracted the Magnetic Corporation of America to create its first arcade video game ''Paddle-Ball''.VintageComputer.net - Williams 1973 Paddle Ball
/ref> In 1974, the company was reincorporated as Williams Electronics, Inc. In 1980, Seeburg, facing bankruptcy, sold Williams to Louis Nicastro, who, with his son Neil, would take the company public and run it for over two decades. Williams developed its own breakthrough hit with the release of 1981's '' Defender'', whose gameplay, horizontal scrolling, and dynamic color influenced many subsequent games. It was followed by a sequel in the same year, ''
Stargate ''Stargate'' (often stylized in all caps) is a military science fiction media franchise based on the film directed by Roland Emmerich, which he co-wrote with producer Dean Devlin. The franchise is based on the idea of an alien Einstein–Rosen ...
'', and a group of popular and influential titles: ''
Joust Jousting is a martial game or hastilude between two horse riders wielding lances with blunted tips, often as part of a tournament. The primary aim was to replicate a clash of heavy cavalry, with each participant trying to strike the opponen ...
'', ''
Robotron: 2084 ''Robotron: 2084'' (also referred to as ''Robotron'') is a multidirectional shooter developed by Eugene Jarvis and Larry DeMar of Vid Kidz and released in arcades by Williams Electronics in 1982. The game is set in the year 2084 in a fictional wo ...
'', ''
Sinistar ''Sinistar'' is a 1983 multidirectional shooter arcade game developed and manufactured by Williams Electronics. It was created by Sam Dicker, Jack Haeger, Noah Falstein, RJ Mical, Python Anghelo, and Richard Witt. Players control a spacecraft ...
'', and the licensed ''
Moon Patrol is a 1982 arcade video game developed and released by Irem. It was licensed to Williams for distribution in North America. The player controls a moon buggy which can jump over and shoot obstacles on a horizontally scrolling landscape as well as ...
''. With the exception of ''Sinistar'', these were widely ported to home systems by external developers and publishers including Atari. After ''
Dragon's Lair ''Dragon's Lair'' is a video game franchise created by Rick Dyer and Don Bluth. The series is famous for its Western animation-style graphics and complex decades-long history of being ported to many platforms and being remade into television a ...
'' popularized
LaserDisc The LaserDisc (LD) is a home video format and the first commercial optical disc storage medium, initially licensed, sold and marketed as MCA DiscoVision (also known simply as "DiscoVision") in the United States in 1978. Its diameter typical ...
video games in 1983, Williams created the LaserDisc/computer graphics hybrid racing game ''
Star Rider ''Star Rider'' is a racing LaserDisc video game developed by Computer Creations and Williams Electronics, and released for arcades in 1983. The object of the game is to win a futuristic motorcycle race that takes place in surrealistic settings. ...
'' which lost, or contributed to a loss of, $50 million for the company. In 1988, Williams acquired Bally/Midway, the consolidated amusement games subsidiary of longtime competitor
Bally Manufacturing Bally Manufacturing, later renamed Bally Entertainment, was an American company that began as a pinball and slot machine manufacturer, and later expanded into casinos, video games, health clubs, and theme parks. It was acquired by Hilton Hotel ...
, which left the business to concentrate on casinos. Midway saw strong sales in the early 1990s with a number of successful arcade games, including ''
Mortal Kombat ''Mortal Kombat'' is an American media franchise centered on a series of video games originally developed by Midway Games in 1992. The development of the first game was originally based on an idea that Ed Boon and John Tobias had of making a ...
'' and ''
NBA Jam ''NBA Jam'' (sometimes "Jam" for short) is a long-running basketball video game series based on the National Basketball Association (NBA). Initially developed as arcade games by Midway, the game found popularity with its photorealistic digiti ...
''.


Solid state pinball

Williams' first solid-state machines produced in 1976 were prototype runs based on electromechanical games; ''Aztec'' (1976) and ''Grand Prix''. Williams continued to release new electromechanical pinball machines through October 1977, when they released their last, ''Wild Card''. From November 1977, Williams released solid-state pinball games exclusively, beginning with their first solid state production model ''Hot Tip'' (1977), which sold 4,903 units (the electromechanical version previously released in June sold 1,300 units). From the late 1970s through the 1980s, Williams released numerous innovative pinball games, such as '' Gorgar'' (1979, the first pinball featuring a synthetic voice), ''
Firepower Firepower is the military capability to direct force at an enemy. (It is not to be confused with the concept of rate of fire, which describes the cycling of the firing mechanism in a weapon system.) Firepower involves the whole range of potenti ...
'' (1980), ''
Black Knight The black knight is a literary stock character who masks his identity and that of his liege by not displaying heraldry. Black knights are usually portrayed as villainous figures who use this anonymity for misdeeds. They are often contrasted with t ...
'' (1980, the first featuring multiple levels), '' Jungle Lord'' (1981), ''
Space Shuttle The Space Shuttle is a retired, partially reusable low Earth orbital spacecraft system operated from 1981 to 2011 by the U.S. National Aeronautics and Space Administration (NASA) as part of the Space Shuttle program. Its official program n ...
'' (1984), ''Comet'' (1985), '' High Speed'' (1986), ''
Pin*Bot ''Pin-Bot'' (styled ''PIN•BOT'') is a pinball machine released by Williams in October 1986. It was designed by Python Anghelo and Barry Oursler. Rules The main objective of ''Pin-Bot'' is to advance through the planets of the Solar System ...
'' (1986), ''F-14 Tomcat'' (1987), ''
Cyclone In meteorology, a cyclone () is a large air mass that rotates around a strong center of low atmospheric pressure, counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere as viewed from above (opposite to an an ...
'' (1988), and ''
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...
'' (1988). From 1989 through the mid 1990s, a resurgence of pinball during which machines transitioned to dot-matrix displays, Williams had a string of hits including ''
Black Knight 2000 ''Black Knight 2000'' is a 1989 pinball game designed by Steve Ritchie (who also provides the Knight's voice) and released by Williams Electronics. The game is the sequel to the 1980 pinball machine ''Black Knight''. It was advertised with the ...
'', ''
FunHouse A funhouse or fun house is an amusement facility found on amusement park and funfair midways and is where patrons encounter and interact with various devices designed to surprise, challenge, and amuse them. Unlike thrill rides or dark rides, fu ...
'', '' The Machine: Bride of Pin-Bot'', ''
Terminator 2 ''Terminator 2: Judgment Day'' is a 1991 American science-fiction action film directed by James Cameron, who co-wrote the script with William Wisher. Starring Arnold Schwarzenegger, Linda Hamilton, Robert Patrick, and Edward Furlong, it is t ...
'', '' Fish Tales'', and '' The Getaway: High Speed II''. In 1992, the company produced the licensed ''
The Addams Family ''The Addams Family'' is a fictional family created by American cartoonist Charles Addams. They originally appeared in a series of 150 unrelated single-panel cartoons, about half of which were originally published in ''The New Yorker'' over ...
'' pinball game based on ''The Addams Family'' movie (1991) under the Bally label. ''The Addams Family'' sold 20,270 units, a record that still stands today. In 1993, the company produced '' Twilight Zone'', which sold 15,235 units. After 1993, though still the market leader, Williams never came close to matching these sales numbers. Williams won the American Amusement Machine Association's 1995 Manufacturer of the Year award. Medieval Madness, produced in 1997, often tops the list as the greatest pinball machine of all time. In 1999, Williams made one last attempt to revitalize pinball sales with its '' Pinball 2000'' machines that integrated pinball with
computer graphics Computer graphics deals with generating images with the aid of computers. Today, computer graphics is a core technology in digital photography, film, video games, cell phone and computer displays, and many specialized applications. A great de ...
on embedded raster-scan displays. The innovation did not pay off, as the manufacturing expenses exceeded the prices that the market would bear, and that same year, WMS left pinball to focus on
slot machine A slot machine (American English), fruit machine (British English) or poker machine (Australian English and New Zealand English) is a gambling machine that creates a game of chance for its customers. Slot machines are also known pejoratively a ...
development.


Focus on gambling machines

As the pinball industry declined, WMS invested in the hotel industry, successfully taking public and then spinning off its hotel subsidiary, WHG Resorts, in 1996 (which was later taken private and acquired by
Wyndham International Wyndham International, previously Patriot American Hospitality, was an American hotel company based in Dallas, Texas. History Patriot American Hospitality was formed in April 1995 as a real estate investment trust (REIT) and made its initial publi ...
).


First slot machines

WMS entered the reel-spinning slot machine market in 1994, and its products have helped to move the industry trend away from generic mechanical slot machines and toward games that incorporate familiar
intellectual properties Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
. For more than a century beginning in the late 1800s, mechanical slot machine reels employed limited themes: card suits, horseshoes, bells and stars, varieties of fruit, black bars and the Liberty Bell. WMS's video gaming roots would prove to be its strength when, in 1996, it introduced its first hit casino slot machine, ''Reel 'em In'', a "multi-line, multi-coin secondary bonus" video slot machine. WMS followed this with a number of similar successful games like ''Jackpot Party'', ''Boom'' and ''Filthy Rich''. Meanwhile, by 1996, WMS had transferred all of the copyrights and trademarks in its video game library to Midway, including '' Defender'', ''
Stargate ''Stargate'' (often stylized in all caps) is a military science fiction media franchise based on the film directed by Roland Emmerich, which he co-wrote with producer Dean Devlin. The franchise is based on the idea of an alien Einstein–Rosen ...
'', ''
Robotron: 2084 ''Robotron: 2084'' (also referred to as ''Robotron'') is a multidirectional shooter developed by Eugene Jarvis and Larry DeMar of Vid Kidz and released in arcades by Williams Electronics in 1982. The game is set in the year 2084 in a fictional wo ...
'', ''
Joust Jousting is a martial game or hastilude between two horse riders wielding lances with blunted tips, often as part of a tournament. The primary aim was to replicate a clash of heavy cavalry, with each participant trying to strike the opponen ...
'' and ''
Smash TV ''Smash TV'' is a 1990 arcade video game created by Eugene Jarvis and Mark Turmell for Williams Electronics Games. It is a dual-stick shooter (one for moving and the other for firing) in the same vein as 1982's ''Robotron: 2084'' (co-created b ...
'', as it took Midway public and finally spun it off in 1998. With the closing of its pinball division in 1999, WMS focused entirely on the gaming machine industry. During the 1990s, that industry grew as additional states permitted casino gambling and video lottery games and as Native American tribes built gaming casinos. By 2001, WMS introduced its very successful ''Monopoly''-themed series of "participation" slots, which the company licenses or leases to casinos, instead of selling the games to the casinos. The company's participation games have included machines based on such well-known entertainment-related brands as ''
Men in Black In popular culture and UFO conspiracy theories, men in black (MIB) are purported men dressed in black suits who claim to be quasi- government agents, who harass, threaten, or sometimes even assassinate unidentified flying object (UFO) witnesses ...
'', ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...
'', ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity panelis ...
'', ''
Hollywood Squares ''Hollywood Squares'' (originally ''The Hollywood Squares'') is an American game show in which two contestants compete in a game of tic-tac-toe to win cash and prizes. The show Television pilot, piloted on NBC in 1965 and the regular series debut ...
'',
Clint Eastwood Clinton Eastwood Jr. (born May 31, 1930) is an American actor and film director. After achieving success in the Western TV series '' Rawhide'', he rose to international fame with his role as the " Man with No Name" in Sergio Leone's "'' Do ...
, ''
Powerball Powerball is an American lottery game offered by 45 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. It is coordinated by the Multi-State Lottery Association (MUSL). From its inaugural drawing on April 19, 1992, unti ...
'', ''
Green Acres ''Green Acres'' is an American television sitcom starring Eddie Albert and Eva Gabor as a couple who move from New York City to a country farm. Produced by Filmways as a sister show to '' Petticoat Junction'', the series was first broadc ...
'', ''
The Dukes of Hazzard ''The Dukes of Hazzard'' is an American action comedy TV series that was aired on CBS from January 26, 1979 to February 8, 1985. The show aired for 147 episodes spanning seven seasons. It was consistently among the top-rated television serie ...
'', ''
Top Gun ''Top Gun'' is a 1986 American action drama film directed by Tony Scott, produced by Don Simpson and Jerry Bruckheimer, with distribution by Paramount Pictures. The screenplay was written by Jim Cash and Jack Epps Jr., and was inspired by an ...
'', '' The Wizard of Oz'', ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
'', ''
The Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's bo ...
'' and '' Clue''. Some of these games are networked within casinos and even between multiple casinos so that players have a chance to win large jackpots based on the total amount of play received by all of the machines in the network. These branded games proved popular with players and profitable for WMS, as the net licensing revenues and lease fees generated by each game have exceeded the profit margins of its games for sale. Other recent games include ''Brazilian Beauty'' and ''Hot Hot Super Jackpot''. WMS Industries acquired a second subsidiary,
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
-based gaming company Orion Financement Company B.V., in July 2006. From fiscal year 2006 to 2011 the company's revenues grew from $451 million to $783 million, respectively, and its net income reached $113 million in 2010.WMS Annual Report for Fiscal 2010
(ending June 30, 2010) filed with the Securities and Exchange Commission on August 26, 2010
Annual Report for Fiscal 2011
WMS Annual Reports, WMS Investor Relations pages, September 29, 2011
The company's revenues decreased to $690 million in 2012.


Later products, technology, business

WMS continued to produce video gaming machines and, to a smaller extent, reel-spinning slots, for sale and for lease to casinos in the U.S., selected foreign markets and state lotteries. Some of WMS's product designs reflected the changing demographics of its industry. Younger players raised on
video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedbac ...
often seek more challenging experiences, both physical and mental, than do women age 55 to 65 – the traditional audience for slot machines. Accordingly, some of the company's machines incorporate surround sound, flat-panel display screens and animated, full-color images. WMS also manufactured the G+ series of video reel slots, the Community Gaming family of interconnected slots, as well as mechanical reels, poker games, and
video lottery terminals A video lottery terminal (VLT), also sometimes known as a video gaming terminal (VGT), video slots, or the video lottery, is a type of electronic gambling machine. They are typically operated by a region's lottery, and situated at licensed establi ...
. WMS began to offer online gaming in 2010 to persons over 18 years old in the UK and in 2011 in the US at www.jackpotparty.com. In 2012, WMS partnered with
Large Animal Games Large Animal Games was an independent casual game developer, known for their game ''Color Zen''. The company was founded in New York City, New York during 2001 by Wade Tinney and Josh Welber, and Large Animal Games released over 100 games for a va ...
to incorporate several of WMS's slot machine games into a cruise ship-themed Facebook game application titled "Lucky Cruise". By playing games and enlisting Facebook friends' help, players can accumulate "lucky charms" (instead of money). The game play is similar to playing a slot machine but includes a "light strategy component".Green, Marian
"A matter of persistence…"
Casino Journal.com, June 1, 2012
In 2012, the company introduced gaming on mobile devices and focused its efforts on expanding its online game offerings. For casinos, it introduced ''My Poker'' video poker games. WMS technologies included: * Transmissive Reels gaming platform, which employs video animation that is displayed around, over and seemingly interactively with mechanical reels. The technology is based on the CPU-NXT2 operating platform. * Operating Platforms: CPU-NXT2 incorporates an Intel Pentium IV class processor, up to 2 gigabytes of
random access memory Random-access memory (RAM; ) is a form of computer memory that can be read and changed in any order, typically used to store working data and machine code. A random-access memory device allows data items to be read or written in almost the ...
, an
ATI Ati or ATI may refer to: * Ati people, a Negrito ethnic group in the Philippines **Ati language (Philippines), the language spoken by this people group ** Ati-Atihan festival, an annual celebration held in the Philippines *Ati language (China), a ...
3-D graphics chip-set, and a 40 gigabyte
hard disk drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with mag ...
. The CPU-NXT3 operating platform was introduced in 2012 for participation games and new cabinets. * Cabinets: The Bluebird2 gaming cabinet, which includes a dual 22-inch
wide screen Widescreen images are displayed within a set of aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ratio greater than t ...
, high-definition displays, Bose speakers, and an illuminated printer and bill acceptor, was introduced in 2008. The Blade and Gamefield xD cabinets were introduced in 2013. Approximately 70% of WMS's revenues in 2010 were derived from U.S. customers. Its design facilities at the time were Chicago, Illinois. It had other facilities and offices across the United States and international development and distribution facilities located in Argentina, Australia, Austria, Canada, China, India, Mexico, the Netherlands, South Africa, Spain and the United Kingdom and an online gaming center in Belgium.


Williams Interactive

In 2012, WMS acquired Sweden-based Jadestone Group AB and then Iowa-based
Phantom EFX Phantom may refer to: * Spirit (animating force), the vital principle or animating force within all living things ** Ghost, the soul or spirit of a dead person or animal that can appear to the living Aircraft * Boeing Phantom Ray, a stealthy unm ...
, which, later that year, became part of a new subsidiary, Williams Interactive. The subsidiary was formed to serve the online gaming industry. At the same time, the company launched its
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
social casino game Jackpot Party Casino. Later that year, Betsson and Unibet online casinos entered multi-year agreements with Williams Interactive to provide "premium video slot games as Jackpot Party, Zeus or Reel 'Em In ... to their registered players (more than 12 million customers)". In 2014 EveryMatrix, partnered with Williams Interactive to offer online slot content from Williams Interactive.


Acquisition by Scientific Games

WMS merged with Scientific Games in October 2013, becoming a wholly owned subsidiary of Scientific Games. Scientific Games paid $1.5 billion for WMS, and WMS shareholders received $26.00 per share. The following year, Scientific Games also acquired
Bally Technologies Bally Technologies, Inc. is an American manufacturer of slot machines and other gambling technology based in Enterprise, Nevada. It is owned by Light & Wonder. The company was founded in 1968 as Advanced Patent Technology. It eventually changed ...
, the successor to the original Bally Manufacturing's slot machine operations. In 2016, WMS was reorganized and fully merged into Scientific Games. In 2022, Scientific Games spun off its namesake lottery terminal operations and took the name Light & Wonder. WMS is retained as a brand of L&W, along with Bally and
Shuffle Master SHFL entertainment, Inc. (previously named Shuffle Master) was a manufacturer of shuffling machines, table games, slot machines, and other casino products, based in Paradise, Nevada. Founded in 1983, it was acquired by Bally Technologies in 2013 ...
.http://www.scientificgames.com/media/67619/giqgavin.pdf


References


External links


Official website



The Pinball Factory; current licensors to the Williams/Bally pinball games

Internet Pinball Database showing complete listing of Williams pinball games
{{DEFAULTSORT:Wms Industries Gambling companies of the United States Pinball manufacturers Slot machine manufacturers Video game companies of the United States Video game development companies Video game publishers Companies based in Enterprise, Nevada Companies based in Lake County, Illinois Entertainment companies established in 1974 1974 establishments in Illinois Companies formerly listed on the New York Stock Exchange 2013 mergers and acquisitions