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Nissan
Canada customer information data breach[1]. Please expand the article to include this information. Further details may exist on the talk page. (December 2017)

Nissan
Nissan
Motor Co., Ltd.

Nissan
Nissan
global headquarters in Yokohama, Japan

Native name

日産自動車株式会社

Romanized name

Nissan
Nissan
Jidōsha Kabushiki-gaisha

Type

Public (K.K.)

Traded as

TYO: 7201 TOPIX Core 30 Component

Industry Automotive

Founded 26 December 1933; 84 years ago (1933-12-26) (under Nissan Group)[2][3]

Founder

Masujiro Hashimoto[4] Kenjiro Den Rokuro Aoyama Meitaro Takeuchi Yoshisuke Aikawa William R. Gorham

Headquarters Nishi-ku, Yokohama, Japan
Japan
(Officially registered in Kanagawa-ku, Yokohama, Kanagawa
Yokohama, Kanagawa
Prefecture)

Area served

Worldwide

Key people

Carlos Ghosn
Carlos Ghosn
(Chairman) Hiroto Saikawa (President & CEO)

Products Automobiles, luxury vehicles, commercial vehicles, outboard motors, forklift trucks

Production output

5,556,241 units (2016)[5]

Revenue ¥11.38 trillion (FY2014)[6]

Operating income

¥589.6 billion (FY2014)[6]

Net income

¥457.6 billion (FY2014)[6]

Total assets ¥17.04 trillion (FY2014)[6]

Total equity ¥5.07 trillion (FY2014)[6]

Number of employees

142,925 (consolidated, March, 2014)[7]

Parent Renault
Renault
(44.4% common stock)

Divisions

Nissan Infiniti Nismo Datsun

Subsidiaries

List

Transportation: Mitsubishi Motors
Mitsubishi Motors
(34%) Nissan
Nissan
Commercial Vehicles Dongfeng Motor Co., Ltd.
Dongfeng Motor Co., Ltd.
(50%) Venucia
Venucia
(50%) Nissan Shatai
Nissan Shatai
(43%) Other: Nissan
Nissan
Techno Nissan
Nissan
Marine Autech Jatco International: Nissan
Nissan
India Nissan
Nissan
Motor Manufacturing UK Ghandhara Nissan Limited Nissan
Nissan
Motor Indonesia Nissan
Nissan
USA Nissan
Nissan
Canada Nissan
Nissan
Mexico

Website www.nissan-global.com/EN/index.html

Nissan Motor Company
Nissan Motor Company
Ltd (Japanese: 日産自動車株式会社, Hepburn: Nissan
Nissan
Jidōsha Kabushiki-gaisha), usually shortened to Nissan
Nissan
(/ˈniːsɑːn/ or UK: /ˈnɪsæn/; Japanese: [ɲissaɴ]), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun
Datsun
brands with in-house performance tuning products labelled Nismo. The company traces its name to the Nissan
Nissan
zaibatsu, now called Nissan
Nissan
Group. Since 1999, Nissan
Nissan
has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan, Mitsubishi Motors
Mitsubishi Motors
and French automaker Renault. As of 2013, Renault
Renault
holds a 43.4% voting stake in Nissan, while Nissan
Nissan
holds a 15% non-voting stake in Renault. From 2009 to 2017 Carlos Ghosn
Carlos Ghosn
served as CEO of both companies. In February 2017 Ghosn announced he would step down as CEO of Nissan
Nissan
on 1 April 2017, while remaining chairman of the company.[8] In 2013, Nissan
Nissan
was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford.[9] Taken together, the Renault–Nissan Alliance
Renault–Nissan Alliance
would be the world’s fourth largest automaker. Nissan
Nissan
is the leading Japanese brand in China, Russia
Russia
and Mexico.[10] Nissan
Nissan
is the world's largest electric vehicle (EV) manufacturer, with global sales of more than 275,000 all-electric vehicles as of mid-December 2016.[11] The top-selling vehicle of the carmaker's lineup is the Nissan
Nissan
Leaf, an all-electric car and the world's top-selling highway-capable plug-in electric car in history; more than 240,000 have been sold worldwide as of September 2016.[12] In 2014 Nissan
Nissan
was the largest car manufacturer in North America.[13]

Contents

1 History

1.1 Beginnings of Datsun
Datsun
brand name from 1914 1.2 Nissan
Nissan
name first used in 1930s 1.3 Nissan
Nissan
Motor organized in 1934 1.4 Nissan's early American connection 1.5 Austin Motor Company relations (1937–1960s) 1.6 100 Day Strike of 1953 1.7 Merger with Prince Motor Company 1.8 Miss Fairlady 1.9 Foreign expansion 1.10 Relationships with other car companies 1.11 Alliance with Renault 1.12 Other alliances and joint ventures

2 Leadership 3 Branding and corporate identity

3.1 Brands 3.2 Corporate identity

4 Slogans 5 Products

5.1 Automotive products

5.1.1 Japan

5.2 Trucks

5.2.1 Japan 5.2.2 Second generation 5.2.3 Europe

5.3 Electric vehicles 5.4 Autonomous cars 5.5 Non-automotive products

6 Marketing activities 7 Global sales figures 8 Manufacturing locations 9 See also 10 Notes and references 11 Bibliography 12 External links

History[edit] See also: List of Nissan
Nissan
vehicles Beginnings of Datsun
Datsun
brand name from 1914[edit]

Datsun
Datsun
Type 11

Masujiro Hashimoto (橋本増治郎) founded the Kaishinsha Motor Car Works (快進社自働車工場 Kaishinsha jidōsha kōjō A Good Company Automobile Manufacturer) 1 July 1911; 106 years ago (1911-07-01) in Tokyo's Azabu-Hiroo district, Japan's first automobile manufacturer. In 1914, the company produced its first car, called DAT.[4][2][3] The new car's model name was an acronym of the company's investors' surnames:

Kenjiro Den (田 健次郎, Den Kenjirō) Rokuro Aoyama (青山 禄郎, Aoyama Rokurō) Meitaro Takeuchi (竹内 明太郎, Takeuchi Meitarō)

It was renamed to Kaishinsha Motorcar Co., Ltd. (株式会社快進社) in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun
Datsun
passenger cars. The vast majority of its output were trucks, due to an almost non- existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the 1923 Great Kantō earthquake. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo 実用 means practical use or utility) produced small trucks using parts, and materials imported from the United States.[14][better source needed] Commercial operations were placed on hold during Japan's participation in World War I, and the company contributed to the war effort. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. (実用自 動車製造株式会社, Jitsuyō Jidōsha Seizō Kabushiki-Gaisha) a.k.a. Jitsuyo Jidosha Seizo (established 1919 as a Kubota subsidiary) to become DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. (ダット自動車製造株式会社, DAT Jidōsha Seizō Kabushiki-Gaisha) in Osaka
Osaka
until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.[15] In 1931, DAT came out with a new smaller car, called the Datsun
Datsun
Type 11, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan Group zaibatsu took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" (損) in Japanese, hence the name "Datsun" (ダットサン, Dattosan).[16] In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. (自動車製造株式会社, Jidōsha Seizō Kabushiki-Gaisha, "Automobile Manufacturing Co., Ltd.") and was moved to Yokohama. Nissan
Nissan
name first used in 1930s[edit] In 1928, Yoshisuke Aikawa
Yoshisuke Aikawa
founded the holding company Nihon Sangyo (日本産業 Japan
Japan
Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation[17] used on the Tokyo Stock Exchange for Nihon Sangyo. This company was Nissan
Nissan
"Zaibatsu" which included Tobata Casting and Hitachi. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.[18] The zaibatsu eventually grew to include 74 firms, and became the fourth-largest in Japan
Japan
during World War II.[19] In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting, and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.[20] Nissan
Nissan
Motor organized in 1934[edit] In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named Nissan
Nissan
Motor Co., Ltd. (日産自動車, Nissan
Nissan
Jidōsha).[21] The shareholders of the new company however were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan
Nissan
Motor effectively became owned by Nihon Sangyo and Hitachi.[22] In 1935, construction of its Yokohama
Yokohama
plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off the line at the Yokohama
Yokohama
plant.[14] Nissan
Nissan
built trucks, airplanes, and engines for the Imperial Japanese Army. November 1937 Nissan's headquarter was moved to Hsinking the capital of Manchukuo
Manchukuo
then in December changed name to Manchuria Heavy Industries Developing Co.[23][24] In 1940, first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile), one of MHID’s companies, for assembly.[14] In 1944, the head office was moved to Nihonbashi, Tokyo, and the company name was changed to Nissan
Nissan
Heavy Industries, Ltd., which the company kept through 1949.[14] Nissan's early American connection[edit] DAT had inherited Kubota's chief designer, American engineer William R. Gorham. This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future.[14][25] Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan
Nissan
started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige
Graham-Paige
Company.[21] Nissan
Nissan
also had a Graham license under which passenger cars, buses and trucks were made.[25] In David Halberstam's 1986 book The Reckoning, Halberstam states "In terms of technology, Gorham was the founder of the Nissan
Nissan
Motor Company" and that "young Nissan
Nissan
engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions."[26] Austin Motor Company relations (1937–1960s)[edit]

1937 Datsun
Datsun
model 16

Austin Seven Ruby

From 1934 Datsun
Datsun
began to build Austin 7s under licence. This operation became the greatest success of Austin's overseas licensing of its Seven and marked the beginning of Datsun's international success.[27] In 1952, Nissan
Nissan
entered into a legal agreement with Austin,[28][29] for Nissan
Nissan
to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan
Japan
under the Austin trademark. The agreement called for Nissan
Nissan
to make all Austin parts locally within three years, a goal Nissan
Nissan
met. Nissan
Nissan
produced and marketed Austins for seven years. The agreement also gave Nissan
Nissan
rights to use Austin patents, which Nissan
Nissan
used in developing its own engines for its Datsun
Datsun
line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the Austin A50
Austin A50
– completely built by Nissan
Nissan
and featuring a new 1489 cc engine—was on the market in Japan. Nissan
Nissan
produced 20,855 Austins from 1953 to 1959.[30] Nissan
Nissan
leveraged the Austin patents to further develop their own modern engine designs past what the Austin's A- and B-family designs offered. The apex of the Austin-derived engines was the new design A series engine in 1966. In 1967, Nissan
Nissan
introduced its new highly advanced four cylinder overhead cam (OHC) Nissan
Nissan
L engine, which while similar to Mercedes-Benz
Mercedes-Benz
OHC designs was a totally new engine designed by Nissan. This engine powered the new Datsun
Datsun
510, which gained Nissan respect in the worldwide sedan market. Then, in 1969 Nissan
Nissan
introduced the Datsun
Datsun
240Z sports car which used a six-cylinder variation of the L series engine, developed under Nissan
Nissan
Machinery ( Nissan
Nissan
Koki Co., Ltd. 日産工機) in 1964, a former remnant of another auto manufacturer Kurogane. The 240Z was an immediate sensation and lifted Nissan
Nissan
to world class status in the automobile market.[31] 100 Day Strike of 1953[edit]

1953 Nissan
Nissan
labor dispute

During the Korean War, Nissan
Nissan
was a major vehicle producer for the U.S. Army.[32] After the Korean War
Korean War
ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant.[32][33] Nissan
Nissan
was in financial difficulties, and when wage negotiations came, the company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the U.S. occupation forces arrested several union leaders.[32] The union ran out of strike funds, and was defeated. A new labor union was formed,[34] with Shioji Ichiro one of its leaders. Ichiro had studied at Harvard University
Harvard University
on a U.S. government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs.[35] Ichiro's idea was made part of a new union contract [35] that prioritized productivity. Between 1955 and 1973, Nissan
Nissan
"expanded rapidly on the basis of technical advances supported – and often suggested – by the union." Ichiro became president of the Confederation of Japan
Japan
Automobile Workers Unions and "the most influential figure in the right wing of the Japanese labor movement."[32] Merger with Prince Motor Company[edit]

1966 Prince R380
Prince R380
racecar

In 1966, Nissan
Nissan
merged with the Prince Motor Company, bringing more upmarket cars, including the Skyline and Gloria, into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan
Nissan
name. "Prince," was used at the Japanese Nissan
Nissan
dealership " Nissan
Nissan
Prince Shop" until 1999, when " Nissan
Nissan
Red Stage" replaced it. Nissan
Nissan
Red Stage itself has been replaced as of 2007. The Skyline lives on as the G Series of Infiniti. Miss Fairlady[edit] To capitalize the renewed investment during 1964 Summer Olympics, Nissan
Nissan
established the gallery on the second and third floors of the San-ai building, located in Ginza, Tokyo. To attract visitors, Nissan started using beautiful female showroom attendants where Nissan
Nissan
held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after " Datsun
Datsun
Demonstrators" from the 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play My Fair Lady
My Fair Lady
of the era. Miss Fairladys became the marketers of the Datsun
Datsun
Fairlady 1500.[36][37][38] In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan
Nissan
Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).[39] In April 2012, 7 more Miss Fairlady candidates were added, for a total of 48 Nissan
Nissan
Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).[40] In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan
Nissan
Miss Fairlady pageants.[41] Foreign expansion[edit]

1971 Datsun
Datsun
240Z (U.S. model) in green metallic

In the 1950s, Nissan
Nissan
decided to expand into worldwide markets. Nissan management realized their Datsun
Datsun
small car line would fill an unmet need in markets such as Australia
Australia
and the world's largest car market, the United States. They first showed the Datsun
Datsun
Bluebird at the 1958 Los Angeles Auto Show.[14][42] The company formed a U.S. subsidiary, Nissan
Nissan
Motor Corporation U.S.A., in Gardena, California[43] in 1960, headed by Yutaka Katayama.[14] Nissan
Nissan
continued to improve their sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the Datsun
Datsun
Fairlady roadsters, the race-winning 411 series, the Datsun
Datsun
510 and the world-class Datsun 240Z. By 1970, Nissan
Nissan
had become one of the world's largest exporters of automobiles.

2010 Nissan Maxima
Nissan Maxima
SV Sport

In the wake of the 1973 oil crisis, consumers worldwide (especially in the lucrative U.S. market) began turning to high-quality small economy cars. To meet the growing demand for its new Nissan
Nissan
Sunny, the company built new factories in Mexico
Mexico
( Nissan
Nissan
Mexicana was established in the early 1960s and commenced manufacturing since 1966 at their Cuernavaca assembly facility, making it their first North American assembly plant), Australia, New Zealand, Taiwan, United States
United States
( Nissan
Nissan
Motor Manufacturing Corporation USA was established in 1980) and South Africa. The "Chicken Tax" of 1964 placed a 25% tax on commercial vans imported to the United States.[44] In response, Nissan, Toyota
Toyota
Motor Corp. and Honda
Honda
Motor Co. began building plants in the U.S. in the early 1980s.[44] Nissan's initial assembly plant Smyrna assembly plant (which broke ground in 1980) at first built only trucks such as the 720 and Hardbody, but has since expanded to produce several car and SUV
SUV
lines, including the Altima, Maxima, Rogue, Pathfinder, Infiniti QX60 and LEAF all-electric car. The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the U.S. Government. An engine plant in Decherd, Tennessee followed, most recently a second assembly plant was established in Canton, Mississippi. In 1970, Teocar was created, which was a Greek assembly plant created in cooperation with Theoharakis.[45] It was situated in Volos, Greece and its geographical location was perfect as the city had a major port. The plant started production in 1980, assembling Datsun
Datsun
pick-up trucks and continued with the Nissan
Nissan
Cherry & Sunny vehicles. Until May 1995 170,000 vehicles were made, mainly for Greece. In order to overcome export tariffs and delivery costs to its European customers, Nissan
Nissan
contemplated establishing a plant in Europe. Nissan tried to convert the Greek plant into one manufacturing cars for all European countries however due to issues with the Greek government not only did that not happen but the plant itself was closed. After an extensive review, Sunderland in the north east of England was chosen for its skilled workforce and its location near major ports. The plant was completed in 1986 as the subsidiary Nissan
Nissan
Motor Manufacturing (UK) Ltd. By 2007, it was producing 400,000 vehicles per year, landing it the title of the most productive plant in Europe.

Nissan
Nissan
GT-R

In 2001, Nissan
Nissan
established a manufacturing plant in Brazil. In 2005, Nissan
Nissan
added operations in India, through its subsidiary Nissan
Nissan
Motor India
India
Pvt. Ltd.[46] With its global alliance partner, Renault, Nissan invested $990 million to set up a manufacturing facility in Chennai, catering to the Indian market as well as a base for exports of small cars to Europe.[47][48] Nissan
Nissan
entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.[49] Nissan
Nissan
sold nearly 520,000 new vehicles in China
China
in 2009 in a joint venture with Dongfeng Motor. To meet increased production targets, Dongfeng- Nissan
Nissan
expanded its production base in Guangzhou, which would become Nissan's largest factory around the globe in terms of production capacity.[50] Nissan also has moved and expanded its Nissan
Nissan
Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.[51] In 2014, Nissan
Nissan
cars will be produced by Renault-Samsung in South Korea. This production will start with 80,000 Nissan
Nissan
Rogue/X-Trail produced by Renault-Samsung Busan factory in South Korea, instead of being produced by Nissan
Nissan
in Japan. In the U.S., Nissan
Nissan
has been increasing its reliance on sales to daily-rental companies like Enterprise Rent-A-Car
Enterprise Rent-A-Car
or Hertz. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan
Nissan
became the only major auto maker to boost rental sales when the Detroit Three
Detroit Three
cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic auto makers.[52] Relationships with other car companies[edit]

Ford Motor Company

In Australia, between 1989 and 1992, Nissan
Nissan
Australia
Australia
shared models with Ford Australia
Australia
under a government-backed rationalisation scheme known as the Button Plan, with a version of the Nissan Pintara
Nissan Pintara
being sold as the Ford Corsair and a version of the Ford Falcon as the Nissan
Nissan
Ute.[53] A variant of the Nissan Patrol
Nissan Patrol
was sold as the Ford Maverick during the 1988–94 model years. In North America, Nissan
Nissan
partnered with Ford from 1993 to 2002 to market the Ohio built Mercury Villager
Mercury Villager
and the Nissan
Nissan
Quest. The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan
Nissan
and Ford announced the discontinuation of the arrangement.[54] In Europe, Nissan
Nissan
and Ford Europe partnered to produce the Nissan Terrano II and the badge engineered Ford Maverick, a mid-size SUV produced at the Nissan
Nissan
Motor Ibérica S.A (NMISA) plant in Barcelona, Spain. The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan
Japan
as a captive import, with the Nissan
Nissan
model marketed as the Nissan
Nissan
Mistral.

Volkswagen

Nissan
Nissan
licensed the Volkswagen Santana. Production began in 1984, at Nissan's Zama, Kanagawa,[55][56] and ended in May 1990.[57]

Alfa Romeo

From 1983 to 1987, Nissan
Nissan
cooperated with Alfa Romeo to build the Arna.[58] The goal was for Alfa to compete in the family hatchback market segment, and for Nissan
Nissan
to establish a foothold in the European market.[59] After Alfa Romeo's takeover by Fiat, both the car and cooperation were discontinued.

General Motors

In Europe, GM and Nissan
Nissan
co-operated on the Light Commercial vehicle the Nissan
Nissan
Primastar. The high roof version is built in the NMISA plant in Barcelona, Spain; while the low roof version is built at Vauxhall Motors/Opel's Luton plant in Bedfordshire, UK In 2013, GM announced its intentions to rebadge the Nissan
Nissan
NV200 commercial van as the 2015 model year Chevrolet City Express, to be introduced by end of 2014.[60] Holden, GM's Australian subsidiary, sold versions of the Nissan Pulsar
Nissan Pulsar
as the Holden
Holden
Astra between 1984 and 1989.[61]

LDV

LDV Group
LDV Group
sold a badge engineered light commercial vehicle version of the Nissan Serena
Nissan Serena
as the LDV Cub
LDV Cub
from 1996 to 2001. The Nissan equivalent was marketed as the Nissan
Nissan
Vannette Cargo. Alliance with Renault[edit] Main article: Renault– Nissan
Nissan
Alliance

Former CEO Carlos Ghosn
Carlos Ghosn
has been credited with reviving Nissan

In 1999, with Nissan
Nissan
facing severe financial difficulties, Nissan entered an alliance with Renault
Renault
S.A. of France.[62] Signed on 27 March 1999, the Renault-Nissan Alliance
Renault-Nissan Alliance
was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. In the spring of 2000, Yanase, Japan’s premier seller of imported automobiles, cancelled its licensing contract with Renault, and Nissan
Nissan
took over as the sole licensee. In June 2001, Carlos Ghosn
Carlos Ghosn
was named Chief Executive Officer of Nissan. In May 2005, Ghosn was named President of Renault. He was appointed President and CEO of Renault
Renault
on 6 May 2009.[63] Nissan's management is a trans-cultural, diverse team.[64] The Renault-Nissan Alliance
Renault-Nissan Alliance
has evolved over years to Renault
Renault
holding 43.4% of Nissan
Nissan
shares, while Nissan
Nissan
holds 15% of Renault
Renault
shares. The alliance itself is incorporated as the Renault- Nissan
Nissan
B.V., founded on 28 March 2002 under Dutch law. Renault- Nissan
Nissan
B.V. is equally owned by Renault
Renault
and Nissan.[65] Under CEO Ghosn's " Nissan
Nissan
Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history,[66] catapulting Nissan
Nissan
to record profits and a dramatic revitalization of both its Nissan
Nissan
and Infiniti
Infiniti
model line-ups. Ghosn has been recognized in Japan for the company's turnaround in the midst of an ailing Japanese economy. Ghosn and the Nissan
Nissan
turnaround were featured in Japanese manga and popular culture. His achievements in revitalizing Nissan were noted by the Japanese Government, which awarded him the Japan Medal with Blue Ribbon in 2004.[67] On 7 April 2010, Daimler AG
Daimler AG
exchanged a 3.9% share of its holdings for 3.9% from both Nissan
Nissan
and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.[68] On 12 December 2012, the Renault–Nissan Alliance
Renault–Nissan Alliance
formed a joint venture with Russian Technologies
Russian Technologies
(Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia’s largest car company and owner of the country's biggest selling brand, Lada.[69] The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance
Renault-Nissan Alliance
took a combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault
Renault
and Nissan
Nissan
indirect control over the Russian manufacturer.[70] Ghosn was appointed Chairman
Chairman
of the Board of AvtoVAZ on 27 June 2013.[71]

Alliance 2013 sales

Renault 2,628,208

Nissan 5,102,979

Avtovaz 534,911

Total 8,266,098

[72][73] Taken together, the Renault–Nissan Alliance
Renault–Nissan Alliance
sells one in ten cars worldwide, and would be the world's fourth largest automaker with 2013 sales of 8,266,098 units.[74][74] Other alliances and joint ventures[edit]

In 2003, Nissan
Nissan
and Dongfeng Motor
Dongfeng Motor
Group formed a 50:50 joint venture with the name Dongfeng Motor Co., Ltd.
Dongfeng Motor Co., Ltd.
(DFL). The company calls itself "China's first automotive joint venture enterprise with a complete series of trucks, buses, light commercial vehicles and passenger vehicles," and "the largest joint-venture project of its scale."[75] On 7 April 2010, Daimler AG
Daimler AG
exchanged a 3.1% share of its holdings for 3.1% from both Nissan
Nissan
and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.[68] On 12 December 2012, the Renault–Nissan Alliance
Renault–Nissan Alliance
formed a joint venture with Russian Technologies
Russian Technologies
(Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia’s largest car company and owner of the country's biggest selling brand, Lada.[69] Carlos Ghosn
Carlos Ghosn
was appointed Chairman
Chairman
of the Board of AvtoVAZ
AvtoVAZ
on 27 June 2013.[76] Nissan
Nissan
exited the AvtoVAZ venture in September 2017.[77] Nissan
Nissan
is in an alliance with Ashok Leyland
Ashok Leyland
in India, producing light commercial vehicles.[10] Together with Mitsubishi Motors, Nissan
Nissan
develops mini cars which are produced at Mitsubishi’s Mizushima plant in Kurashiki, Okayama, Japan.[10][78] In May 2016 Nissan
Nissan
bought a controlling stake in Mitsubishi Motors
Mitsubishi Motors
for an estimated US$2.3 billion.

Leadership[edit]

Older style Nissan
Nissan
logo (1983–2002)

Older Nissan
Nissan
corporate wordmark

Current Nissan
Nissan
logo

Presidents and chief executive officers of Nissan:

1933–1939: Yoshisuke Aikawa 1939–1942: Masasuke Murakami 1942–1944: Genshichi Asahara (ja) 1944–1945: Haruto Kudo (ja) 1945–1945: Takeshi Murayama 1945–1947: Souji Yamamoto 1947–1951: Taichi Minoura 1951–1957: Genshichi Asahara (ja) 1957–1973: Katsuji Kawamata (ja) 1973–1977: Tadahiro Iwakoshi 1977–1985: Takashi Ishihara (ja) 1985–1992: Yutaka Kume (ja) 1992–1996: Yoshifume Tsuji 1996–2001: Yoshikazu Hanawa (ja) 2001–2017: Carlos Ghosn 2017–present: Hiroto Saikawa[79]

Branding and corporate identity[edit]

Carlos Ghosn
Carlos Ghosn
in front of new CI at the 2013 earnings press conference in Yokohama.

Current Nissan
Nissan
"Corporation" logo 2013.

Brands[edit] Nissan: Nissan's volume models are sold worldwide under the Nissan brand. Datsun: Until 1983, Nissan
Nissan
automobiles in most export markets were sold under the Datsun
Datsun
brand. In 1984 the Datsun
Datsun
brand was phased out and the Nissan
Nissan
brand was phased in. All cars in 1984 had both the Datsun
Datsun
and Nissan
Nissan
branding on them and in 1985 the Datsun
Datsun
name was completely dropped. In July 2013, Nissan
Nissan
announced the relaunch of Datsun
Datsun
as a brand targeted at emerging markets.[80][81] Infiniti: Since 1989, Nissan
Nissan
has sold its luxury models under the Infiniti
Infiniti
brand. In 2012, Infiniti
Infiniti
changed its headquarters to Hong Kong, where it is incorporated as Infiniti
Infiniti
Global Limited. Its president is former BMW executive Roland Krueger. From 2014, Infiniti cars are sold in Japan.[82] Nismo: Nissan's in-house tuning shop is Nismo, short for "Nissan Motorsport International Limited." Nismo
Nismo
is being re-positioned as Nissan's performance brand.[83][84] Corporate identity[edit] For many years, Nissan
Nissan
used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands.[85] At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan
Nissan
the company and Nissan
Nissan
the brand."[86] Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti
Infiniti
and Datsun
Datsun
brands. Later in 2013, the Nissan
Nissan
"Company" logo changed to the Nissan "Corporation" logo. The latter is the currently used logo of Nissan Motor Co., Ltd.[87] Slogans[edit]

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世界の日産 (romaji: Sekai no Nissan, English: Nissan
Nissan
of the World; 1960s) 人とくるまの調和をめざす 日産自動車 (romaji: Hito to kuruma no chōwa o mezasu Nissanjidōsha, English: Nissan
Nissan
aims at harmony between people and cars; 1970–1973) 人とクルマの明日をめざす 日産自動車 (romaji: Hito to kuruma no ashita o mezasu Nissanjidōsha, English: Nissan
Nissan
aims at tomorrow's people and cars; 1974–1977) 人とクルマの明日をめざす 技術の日産 (romaji: Hito to kuruma no ashita o mezasu gijutsu no Nissan, English: Nissan technology aims at tomorrow's people and cars; 1978–1981) 世界に愛される 先進技術の日産 (romaji: Sekai ni aisareru senshin gijutsu no Nissan, English: The world loves Nissan
Nissan
advanced technology; 1983) もう走り始めています 21世紀へ 先進技術の日産 (romaji: Mō hashiri hajimete imasu 21 seiki e senshin gijutsu no Nissan, English: Nissan
Nissan
advanced technology began in the 21st Century; 1983–1985) Feel The Beat もっと楽しく感じるままに 技術の日産 (romaji: Feel The Beat motto tanoshiku kanjiru mama ni gijutsu no Nissan, English: Feel The Beat, more fun feel remains to the Nissan Technology; 1985–1991) LIFE TOGETHER もっと楽しく感じるままに 技術の日産 (romaji: LIFE TOGETHER motto tanoshiku kanjiru mama ni gijutsu no Nissan, English: LIFE TOGETHER more fun feel remains to the Nissan Technology; 1991–1998) もっと日産になる (romaji: Motto Nissan
Nissan
ni naru, English: There's more to Nissan; 1997–1999) クルマのよろこびを日産 です (romaji: Kuruma no yorokobi o, Nissan
Nissan
desu, English: The joy in the car, it's Nissan; 1999–2000) NISSAN, RENAISSANCE (2000–2002) SHIFT_the future (2002–2008) SHIFT_the way you move (2008–2012) SHIFT_ (2012–2013) Innovation that excites (2013–present)

Before NISSAN, RENAISSANCE applied around the world, there were some slogan specific for some country:

You come first (Thailand) Nissan, Built for the Human Race (US) (Fully Imported Nissan,) Just Wait 'til You Drive It (Australia) You can with A Nissan
Nissan
(UK)

Products[edit]

At the NISMO shop, in Tsurumi-ku, Yokohama, Japan

Automotive products[edit] Main articles: List of Nissan vehicles
List of Nissan vehicles
and List of Nissan
Nissan
engines Nissan
Nissan
has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s. It also produced several memorable sports cars, including the Datsun Fairlady 1500, 1600 and 2000 Roadsters, the Z-car, an affordable sports car originally introduced in 1969; and the GT-R, a powerful all-wheel-drive sports coupe. In 1985, Nissan
Nissan
created a tuning division, Nismo, for competition and performance development of such cars. One of Nismo's latest models is the 370Z Nismo.

2013 Nissan Altima
Nissan Altima
2.5SV

Nissan
Nissan
also sells a range of kei cars, mainly as a joint venture with other Japanese manufacturers like Suzuki
Suzuki
or Mitsubishi. Until 2013, Nissan
Nissan
rebadged kei cars built by other manufacturers. Beginning in 2013, Nissan
Nissan
and Mitsubishi shared the development of the Nissan
Nissan
DAYZ / Mitsubishi eK
Mitsubishi eK
Wagon series.[78] Nissan
Nissan
also has shared model development of Japanese domestic cars with other manufacturers, particularly Mazda, Subaru, Suzuki
Suzuki
and Isuzu. In China, Nissan
Nissan
produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Livina
Nissan Livina
Geniss, the first in a range of a new worldwide family of medium-sized car. In 2010, Nissan
Nissan
created another tuning division, IPL, this time for their premium/luxury brand Infiniti. In 2011, after Nissan
Nissan
released the Nissan
Nissan
NV-Series in the United States, Canada, and Mexico, Nissan
Nissan
created a commercial sub brand called Nissan
Nissan
Commercial Vehicles which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets.[88] In 2013, Nissan
Nissan
launched the Qashqai SUV
SUV
in South Africa, along with their new motorsport Qashqai Car Games.[when?]

Japan[edit]

A Nissan
Nissan
dealership in Nagano

Nissan
Nissan
Red and Blue Stage dealership Nagano
Nagano
(2009)

As of 2007 in Japan, Nissan
Nissan
sells its products with internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front. Previously, Nissan
Nissan
used two dealership names called " Nissan
Nissan
Blue Stage" (ja:日産・ブルーステージ, Nissan
Nissan
Burū Sutēji), " Nissan
Nissan
Red Stage" (ja:日産・レッドステージ, Nissan
Nissan
Reddo Sutēji), and " Nissan
Nissan
Red and Blue Stage" (ja:日産・レッド&ブルーステージ, Nissan
Nissan
Reddo & Burū Sutēji), established in 1999 after the merger with Renault. Nissan
Nissan
Red Stage was the result of combining an older sales channel of dealerships under the names " Nissan
Nissan
Prince Store" (ja:日産・プリンス店, Nissan
Nissan
Purinsu-ten), established in 1966 after the merger of Prince Motors
Prince Motors
by Nissan, which sold the Nissan Skyline, and " Nissan
Nissan
Satio Store" (日産・サティオ店, Nissan Satio-ten), which sold cars developed from the Nissan Sunny
Nissan Sunny
at its introduction in 1966. The word "satio" is Latin, which means ample or sufficient. " Nissan Cherry
Nissan Cherry
Store" (日産・チェリー店, Nissan Cherī-ten) was briefly known previously as " Nissan
Nissan
Cony Store" when they assumed operations of a small kei manufacturer called Aichi Machine Industry Co., Ltd. (愛知機械工業) who manufactured the "Cony", "Guppy" and "Giant" brand of kei cars and trucks until 1970, when the network was renamed for the Nissan
Nissan
Cherry.[89] Nissan
Nissan
Blue Stage was the result of combining older sales channels, called " Nissan
Nissan
Store" (ja:日産店, Nissan
Nissan
Mise) in 1955, then renamed " Nissan Bluebird
Nissan Bluebird
Store" in 1966, selling Nissan's original post-war products called the Datsun
Datsun
Bluebird, Datsun
Datsun
Sports, Datsun Truck, Datsun
Datsun
Cablight, Datsun
Datsun
Cabstar, Nissan
Nissan
Junior, and Nissan Cedric. " Nissan
Nissan
Motor Store" (日産・モーター店, Nissan Mōtā-ten) was established in 1965, and offered luxury sedans like the Nissan Laurel
Nissan Laurel
and the Nissan
Nissan
President. In 1970, Nissan
Nissan
also set up a separate sales chain which sold used cars including auctions, called Nissan
Nissan
U-Cars (ja:日産ユーズドカーセンター, Nissan Yūzudo Kā Sentā), which they still maintain. In the early days of Nissan's dealership network, Japanese consumers were directed towards specific Nissan
Nissan
stores for cars that were of a specific size and pricepoint. Over time as sales progressed and the Japanese automotive industry became more prolific, vehicles that were dedicated to particular stores were badge engineered, given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan
Nissan
to better compete with the network established earlier by Toyota
Toyota
at Japanese locations. Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan Diesel
Nissan Diesel
until the diesel division was sold in 2007 to Volvo AB. To encourage retail sales, Nissan
Nissan
passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel
Nissan Diesel
locations. All cars sold at Nissan
Nissan
Blue Stage (1999–2005):

Fairlady Z, Serena, Cedric, Liberty, Cefiro, Laurel, President, Bluebird, Presage, Presea, Terrano, Leopard, Avenir, Nissan
Nissan
Truck, Safari, Hypermini, Caravan, Murano

All cars sold at Nissan
Nissan
Store (later Nissan Bluebird
Nissan Bluebird
Store, Nissan Exhibition), Nissan
Nissan
Motor Store, (1955–1999):

Liberta Villa, Bluebird, C80, Caball, Datsun
Datsun
Junior, Datsun
Datsun
Truck, Cabstar, Caravan, Civilian, Patrol, Datsun
Datsun
Sports, Leopard, Maxima, Fairlady Z, Gazelle, Terrano, Avenir, Cefiro, Laurel, Laurel Spirit, Prairie, Cedric, President

All cars sold at Nissan
Nissan
Red Stage (1999–2005):

X-Trail. Teana, Cima, Sylphy, Crew, Skyline, Civilian, Silvia, Tino, Gloria, Pulsar, Sunny, R'nessa, Rasheen, Bassara, Primera, Mistral, Stagea, ADvan, Cube, Largo, Vanette, Clipper, Homy, Elgrand, Safari, Wingroad, Atlas, Murano

All cars sold at Nissan
Nissan
Prince Store, Nissan
Nissan
Satio Store, Nissan Cherry Store (1966–1999):

Cima, Gloria, Skyline, Primera, Auster, Stanza, Violet, Pulsar, Pulsar EXA, NX, Langley, Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Wingroad, Expert, AD van, Vanette, Clipper, Atlas, Homer(cabover truck), Cherry, Sunny, Lucino, Cherry Vanette, Be-1, Pao, Figaro, S-Cargo

Nissan
Nissan
has classified several vehicles as "premium" and select dealerships offer the " Nissan
Nissan
Premium Factory" catalog. Vehicles in this category are:

Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand.[90]

Trucks[edit] Main article: Nissan
Nissan
Cabstar Nissan Cabstar
Nissan Cabstar
(日産・キャブスター Nissan
Nissan
Kyabusutā) is the name used in Japan
Japan
for two lines of pickup trucks and light commercial vehicles sold by Nissan
Nissan
and built by UD Nissan
Nissan
Diesel, a Volvo AB company and by Renault-Nissan Alliance
Renault-Nissan Alliance
for the European market. The name originated with the 1968 Datsun
Datsun
Cabstar, but this was gradually changed over to "Nissan" badging in the early 1980s. The lighter range (1-1.5 tons) replaced the earlier Cabstar and Homer, while the heavier Caball and Clipper were replaced by the 2–4 ton range Atlas (日産・アトラス Nissan
Nissan
Atorasu). The nameplate was first introduced in December 1981.The Cabstar is known also as the Nissan Cabstar, Renault
Renault
Maxity and Samsung SV110 depending on the location. The range has been sold across the world. It shares its platform with the Nissan
Nissan
Caravan.

2006 Nissan Titan
Nissan Titan
King Cab

Main article: Nissan
Nissan
Titan The Nissan Titan
Nissan Titan
was introduced in 2004, as a full-size pickup truck produced for the North American market, the truck shares the stretched Nissan F-Alpha platform with the Nissan Armada
Nissan Armada
and Infiniti
Infiniti
QX56 SUVs. It was listed by Edmunds.com
Edmunds.com
as the best full-size truck.[91][92] Japan[edit] The first Cabstar (A320) appeared in March 1968, as a replacement for the earlier Datsun
Datsun
Cablight. It is a cab-over engine truck and was available either as a truck, light van (glazed van), or as a "route van" (bus). It uses the 1189 cc Nissan
Nissan
D12 engine with 56 PS (41 kW). After some modifications and the new 1.3 liter J13 engine, with 67 PS (49 kW), in August 1970 the code became A321. The Cabstar underwent another facelift with an entirely new front clip in May 1973. The 1483 cc J15 engine became standard fitment at this time (PA321), with 77 PS (57 kW) at 5200 rpm. The Cabstar was placed just beneath the slightly bigger Homer range in Nissan's commercial vehicle lineup. It received a full makeover in January 1976, although the van models were not replaced. Second generation[edit] The F20 Nissan
Nissan
Homer, introduced in January 1976, was also sold as the Nissan
Nissan
Datsun
Datsun
Cabstar in Japan. Both ranges were sold with either a 1.5 (J15) or a 2.0 liter (H20) petrol inline-four or with the 2.2 liter SD22 diesel engine. The F20 received a desmogged engine range in September 1979 and with it a new chassis code, F21. Manufacturing of the heavier range (H40-series) Atlas began in December 1981, while the lighter series Atlas (F22) was introduced in February 1982 – this succeeded both the Homer and Cabstar ranges and the nameplate has not been used in the Japanese market since. Europe[edit] The Atlas F22 was sold in Europe as the Nissan Cabstar
Nissan Cabstar
and proved a popular truck in the UK market due to its reliability and ability to carry weight. From 1990 the range widened and was sold as the Cabstar E. Actually (2015) the Cabstar is manufactured in the NSIO (Nissan Spanish Industrial Operations) Plant in Ávila, Spain
Spain
under the brand name of NT400. Electric vehicles[edit] Main articles: Nissan electric vehicles
Nissan electric vehicles
and Nissan
Nissan
Leaf See also: Renault–Nissan Alliance
Renault–Nissan Alliance
zero-emission vehicles

Nissan e-NV200
Nissan e-NV200
all-electric commercial van

Nissan
Nissan
introduced its first battery electric vehicle, the Nissan
Nissan
Altra at the Los Angeles International Auto Show
Los Angeles International Auto Show
on 29 December 1997.[93] Unveiled in 2009, the EV-11 prototype electric car was based on the Nissan Tiida
Nissan Tiida
(Versa in North America), with the conventional gasoline engine replaced with an all-electric drivetrain.[94] In 2010, Nissan
Nissan
introduced the Nissan
Nissan
LEAF as the first mass-market, all-electric vehicle launched globally.[95] As of March 2014[update], the Nissan Leaf
Nissan Leaf
was the world's best selling highway-capable all-electric car ever.[96][97] Global sales totaled 100,000 Leafs by mid January 2014, representing a 45% market share of worldwide pure electric vehicles sold since 2010.[96] Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued ranking as the all-time best selling all-electric car.[98][99] Nissan's second all-electric vehicle, the Nissan
Nissan
e-NV200, was announced in November 2013.[100] Series production at the Nissan
Nissan
Plan in Barcelona, Spain, began on 7 May 2014.[101] The e-NV200 commercial van is based on the Nissan
Nissan
Leaf. Nissan
Nissan
plans to launch two additional battery electric vehicles by March 2017.[102] In June 2016, Nissan
Nissan
announced it will introduce its first range extender car in Japan
Japan
before March 2017. The series plug-in hybrid will use a new hybrid system, dubbed e-Power, which debuted with the Nissan
Nissan
Gripz concept crossover showcased at the September 2015 Frankfurt Auto Show.[103] As of August 2016[update], Nissan electric vehicles were sold in 48 world markets.[104] Nissan
Nissan
global electric vehicle sales passed 275,000 units in December 2016.[11] Autonomous cars[edit]

Nissan
Nissan
autonomous car prototype technology was fitted on a Nissan
Nissan
Leaf all-electric car.

In August 2013 Nissan
Nissan
announced its plans to launch several driverless cars by 2020. The company is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014. Nissan
Nissan
installed its autonomous car technology in a Nissan Leaf
Nissan Leaf
all-electric car for demonstration purposes. The car was demonstrated at Nissan
Nissan
360 test drive event held in California in August 2013.[105][106] In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows it to drive on Japanese public roads. The testing car will be used by Nissan
Nissan
engineers to evaluate how its in-house autonomous driving software performs in the real world. Time spent on public roads will help refine the car’s software for fully automated driving.[107] The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan
Japan
in November 2013. The Leaf drove on the Sagami Expressway in Kanagawa prefecture, near Tokyo. Nissan
Nissan
vice chairman Toshiyuki Shiga and the prefecture’s Governor, Yuji Kuroiwa, rode in the car during the test.[108][109] Non-automotive products[edit] Nissan
Nissan
has also had a number of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan
Japan
Telecom (both now merged into KDDI) in 1999. Nissan
Nissan
offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings. Nissan
Nissan
also owns Nissan Marine, a joint venture with Tohatsu
Tohatsu
Corp that produces motors for smaller boats and other maritime equipment. Nissan
Nissan
also built the M-V
M-V
orbital rocket.[110] Marketing activities[edit] Nismo
Nismo
is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the All Japan
Japan
Sports Prototype
Prototype
Championship, Super GT, IMSA GT Championship, World Sportscar Championship, FIA World Endurance Championship, British Touring Car Championship, Supercars Championship
Supercars Championship
and Blancpain GT Series. Also, they were featured at the World Series by Nissan
World Series by Nissan
from 1998 to 2004. Nissan
Nissan
sponsored the Los Angeles Open
Los Angeles Open
golf tournament from 1987 to 2007. Beginning in 2015, Nissan
Nissan
became the naming rights sponsor for Nissan Stadium, the home of the Tennessee Titans
Tennessee Titans
and Tennessee State University football teams in Nashville.[111] Nissan
Nissan
also became the official sponsor of the Heisman Trophy and UEFA Champions League.[112] Global sales figures[edit]

Calendar year Global sales

2010 4,080,588[113]

2011 4,669,981[114]

2012 4,940,181[115]

2013 5,102,979[116]

2014 5,310,064[117]

2015 5,421,804[118]

2016 5,559,902[119]

In the U.S., Nissan
Nissan
increased sales to rental car companies by over 35% in 2016 as other automakers reduced their fleet sales.[120] In 2017 Nissan
Nissan
became the top seller to car rental companies.[121] Its rental sales is 10% higher than that of GM.[121] Nissan Altima
Nissan Altima
and Nissan Rogue
Nissan Rogue
are two of the top three vehicles sold to car rental companies.[121] Nissan
Nissan
is also criticized of its use of aggressive retailer incentive programs and rising discounts to consumers.[120] The company's operating margins has also deteriorated sharply.[121] High percentage of fleet sales is found to hit both used-car values and brand image negatively.[120] Manufacturing locations[edit] Data extracted from Nissan's international corporate website.[122]

World locations of Nissan
Nissan
Motor factories as of 2013[123]

Japan

Oppama, Yokosuka, Kanagawa
Yokosuka, Kanagawa
(Oppama Plant & Research Center) Kaminokawa, Tochigi
Kaminokawa, Tochigi
(Tochigi Plant) Kanda, Fukuoka
Kanda, Fukuoka
( Nissan
Nissan
Motor Kyushu[124] & Nissan Shatai
Nissan Shatai
Kyushu Plant[125]) Kanagawa-ku, Yokohama, Kanagawa
Yokohama, Kanagawa
( Yokohama
Yokohama
Engine Plant, Nissan's oldest factory) Iwaki, Fukushima
Iwaki, Fukushima
(Iwaki Engine Plant) Hiratsuka, Kanagawa
Hiratsuka, Kanagawa
( Nissan Shatai
Nissan Shatai
Shonan Plant) Nagoya, Aichi
Nagoya, Aichi
(Aichi Machine Industry[126] Atsuta & Eitoku Plants) Matsusaka, Mie
Matsusaka, Mie
(Aichi Machine Industry Matsusaka Plant) Tsu, Mie
Tsu, Mie
(Aichi Machine Industry Tsu Plant) Uji, Kyoto
Uji, Kyoto
(Auto Works Kyoto) Ageo, Saitama
Ageo, Saitama
( Nissan Diesel
Nissan Diesel
Motor, currently owned by the Volvo Group) Samukawa, Kanagawa
Samukawa, Kanagawa
( Nissan
Nissan
Machinery[127]) Zama, Kanagawa
Zama, Kanagawa
(Assembly lines in the Zama Plant were closed in 1995, currently Global Production Engineering Center and storage unit for its historic models. Automotive Energy Supply Corporation
Automotive Energy Supply Corporation
(AESC), a joint-venture between Nissan
Nissan
and NEC, produces lithium-ion batteries in Zama.) Musashimurayama, Tokyo
Musashimurayama, Tokyo
(Assembly lines at the Musashimurayama facility were closed in 2001, and the facility has been repurposed as the Carest Murayama Megamall. It was formerly operated by the Prince Motor Company until 1966 when they merged with Nissan) [128] It is now a museum called Carest Murayama Megamall occupying a 213,252 square foot facility[129][130]

China

Wuhan, Hubei
Hubei
( Dongfeng Motor
Dongfeng Motor
Co., Ltd., a joint venture) Huadu District, Guangzhou, Guangdong
Guangdong
(Dongfeng Nissan
Nissan
Passenger Vehicle Company) Xiangyang, Hubei
Hubei
( Dongfeng Motor
Dongfeng Motor
Co., Ltd.)[131] Zhengzhou, Henan
Henan
( Zhengzhou
Zhengzhou
Nissan
Nissan
Automobile Co., Ltd., a joint venture) Dalian, Liaoning
Liaoning
(Dongfeng Nissan
Nissan
Passenger Vehicle Company)[132]

India

Oragadam, Chennai

Vietnam

Hanoi, Hanoi

Indonesia

Cikampek, West Java

Malaysia

Segambut, Kuala Lumpur Serendah, Selangor

Philippines

Santa Rosa City, Laguna

Thailand

Bangna, Samutprakarn

Taiwan

Taipei, Taiwan

Mexico

Aguascalientes, Aguascalientes Cuernavaca, Morelos

Argentina

Santa Isabel (Renault- Nissan
Nissan
plant)

Brazil

São José dos Pinhais, Paraná (Renault- Nissan
Nissan
plant) Resende, Rio de Janeiro
Resende, Rio de Janeiro
[133]

Morocco

Tangier
Tangier
(Under construction, Renault- Nissan
Nissan
plant)

Egypt

6th of October City, Giza Governorate

Kenya

Thika, Kiambu County

South Africa

Rosslyn, Pretoria, Gauteng

Spain

Barcelona, Catalonia Ávila, Castilla y León

United Kingdom

Washington, Sunderland, North East England

Russia

St. Petersburg, Russia

United States

Smyrna, Tennessee Canton, Mississippi Decherd, Tennessee

Australia

Dandenong, Victoria
Dandenong, Victoria
Nissan
Nissan
Casting Australia
Australia
Pty. Ltd

France, Flins

See also[edit]

Tokyo portal Companies portal Japanese Car portal

Ashok Leyland
Ashok Leyland
Nissan
Nissan
Vehicles Autech Calsonic Dongfeng Motor
Dongfeng Motor
Company Dongfeng Nissan-Diesel Company Impul Jatco Laurence Hartnett Nissan
Nissan
Engine Museum Nissan
Nissan
Proving Grounds Project Better Place Shinichiro Sakurai Yokohama
Yokohama
F. Marinos Yulon

Notes and references[edit]

^ Greenwood, Max (22 December 2017). " Nissan
Nissan
Canada Data Breach Affects Over 1.1 Million Canadians". Techvibes. Retrieved 25 December 2017.  ^ a b "Brief History of Nissan
Nissan
Motor Company". Brief History of Nissan Motor Company. Archived from the original on 9 May 2017. Retrieved 6 April 2017.  ^ a b "History of Nissan
Nissan
Motors". National Science Museum of Japan. National Museum of Nature and Science, Tokyo. Retrieved 6 April 2017.  ^ a b "Masujiro Hashimoto". Japan
Japan
Automobile Hall of Fame. Archived from the original on 3 September 2009. Retrieved 6 April 2017.  ^ " Nissan
Nissan
Production, Sales and Export Results for December 2016 and Calendar Year 2016". Nissan. 30 January 2017. Retrieved 4 March 2017.  ^ a b c d e "FY2014 Consolidated Financial Results" (PDF). Nissan. 13 May 2015. Retrieved 13 May 2015.  ^ "Outline of company". June 2013. Retrieved 28 January 2013.  ^ "Carlos Ghosn, Executive Who Revived Nissan, Will Step Aside". The New York Times. 22 February 2017. Retrieved 13 March 2017.  ^ "World Motor Vehicle Production – OICA correspondents survey – World Ranking of Manufacturers – Year 2013" (PDF). OICA. 2014. Retrieved 29 January 2015.  ^ a b c "Message from CEO". Nissan. Retrieved 29 January 2014.  ^ a b "New Nissan
Nissan
Electric Café opens in Paris as the brand celebrates three billion EV kilometres worldwide" (Press release). Paris: Nissan
Nissan
Newsroom Europe. 6 December 2016. Retrieved 17 December 2016.  ^ Cobb, Jeff (5 December 2016). "Tesla Model S Is Second Plug-in Car To Cross 150,000 Sales Milestone". HybridCars.com. Retrieved 17 December 2016.  ^ "Who makes the most cars in North America? Who has the largest auto factory in the U.S.? Don't be embarrassed, few get it right - DailyKanban". 27 February 2015.  ^ a b c d e f g "NISSAN CORPORATE INFORMATION Outline of CompanyCompany Development, Heritage First half of the history of Nissan". Nissan-global.com. Retrieved 25 November 2011.  ^ The Complete Encyclopedia of Motorcars 1885 to the Present Edited by G.N. Georgano; 1968; E.P. Dutton and Company; New York, NY ^ Cusumano page 33 ^ Cusumano pp 28 ^ Cusumano pp 28, 30, 33 ^ Cusumano pp 28, 30 ^ Cusumano pp 30. ^ a b Odin, L.C. (2015). World in Motion 1939, The whole of the year's automobile production. Belvedere Publishing. ASIN B00ZLN91ZG.  ^ Cusumano, page 37 ^ "Manchurian Industrial Development: Companies and the Development of Manchuria under Occupation". EBHA-BHSJ Paris 20012. 2012. Retrieved 15 September 2013.  ^ Tetsuji Okazaki University of Tokyo (August 2013). "Development and Management of Manchurian Economy under the Japan
Japan
Empire; find 'Manchuria Heavy Industries Developing Co' ; from google (Manchurian Industrial Development: Companies and the Development of Manchuria under Occupation) result 1" (PDF).  ^ a b "A Brief History of Nissan
Nissan
Motor Company" Archived 9 May 2017 at the Wayback Machine., Nissan
Nissan
corporate website. ^ Halberstam, David (1986). The Reckoning. William Morrow & Co. p. 393. ISBN 0688048382.  ^ Sheepish start for the lion of Longbridge. Lord Montagu of Beaulieu. The Times, Saturday, 26 August 1995; pg. 3[S1]; Issue 65356. ^ Cususmano ^ "The Short History of Nissan
Nissan
Motor Company". Nissan-global.com. Archived from the original on 2 August 2013. Retrieved 25 February 2014.  ^ Cusumano, pp 90–92 ^ "1970 Datsun
Datsun
240Z – Motor Trend All Pages". Motortrend.com. Retrieved 25 February 2014.  ^ a b c d Shorrock, Tim (October 1983). "Nissan: Portrait of a Global Giant, A first-hand account of Nissan's robot-dominated factory and the union that helped make Nissan
Nissan
the world's third largest auto maker". The Multinational Monitor. 4 (10). Retrieved 20 July 2014.  ^ "A brief history of Nissan
Nissan
Motor Company". Nissan. Archived from the original on 11 January 2015. Retrieved 3 August 2014.  ^ Gordon, Andrew (2001). The Wages of Affluence: Labor and Management in Postwar Japan. p. 84. ISBN 9780674007062.  ^ a b Lohr, Steve (13 February 1982). "Japanese Earned Labor Harmony". New York Times. Retrieved 3 August 2014.  ^ Nissan
Nissan
recalls the birth of Miss Fairlady. Autoblog.com. Retrieved on 10 August 2013. ^ Fair Lady: Nissan’s beautiful showroom models. Vehiclepassion.com (9 August 2012). Retrieved on 10 August 2013. ^ (in Japanese) The Birth of Miss Fairlady. Reports.nissan-global.com. Retrieved on 10 August 2013. ^ 2008年度日産ミスフェアレディ 新体制発表 Archived 2 November 2013 at the Wayback Machine.. Nissan-global.com (30 May 2008). Retrieved on 10 August 2013. ^ 2012年度日産ミスフェアレディ 新体制発表 Archived 10 March 2013 at the Wayback Machine.. Nissan-global.com (21 May 2012). Retrieved on 10 August 2013. ^ 2013年度日産ミスフェアレディ 新体制発表 Archived 2 November 2013 at the Wayback Machine.. Nissan-global.com (29 May 2013). Retrieved on 10 August 2013. ^ "(datsunstory 5)". Datsunhistory.com. Retrieved 25 February 2014.  ^ "Major Offices and Facilities <North America>" (PDF). Nissan USA. 31 March 2002. Archived from the original (PDF) on 2 February 2017. Retrieved 30 October 2016.  ^ a b "To Outfox the Chicken Tax, Ford Strips Its Own Vans". The Wall Street Journal, Matthew Dolan, 22 September 2009. 23 September 2009.  ^ "(TEOCAR Article)". news247.gr. Retrieved 28 June 2014.  ^ " Nissan
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Nissan
The Renault-Nissan Alliance
Renault-Nissan Alliance
Inaugurates Plant In Chennai, India". Nissan-global.com. 17 March 2010. Archived from the original on 2 November 2013. Retrieved 25 February 2014.  ^ " Nissan
Nissan
launches 2 new cars in India- Automobiles-Auto-News By Industry-News-The Economic Times". Economictimes.indiatimes.com. 16 September 2009. Retrieved 4 December 2009.  ^ " Nissan
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in ME". Nissan
Nissan
Middle East.  ^ "Nissan's Second Guangzhou
Guangzhou
Factory Breaks Ground". ChinaAutoWeb.com. Retrieved 21 May 2010.  ^ " Nissan
Nissan
Corporate Info". Nissan
Nissan
USA. Retrieved 10 April 2016.  ^ Colias, Mike; Roberts, Adrienne (3 July 2017). "U.S. Auto Sales Fall as Fewer Vehicles Go to Rental Chains". The Wall Street Journal. Retrieved 5 July 2017.  ^ Britannica Book of the Year. 33. Britannica. 1990. p. 229. ISBN 9780852295229.  ^ Kiley, David (6 June 2000). "Ford, Nissan
Nissan
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Holden
factory should be sold to China: expert". Carsguide. Retrieved 22 July 2014.  ^ "Alliance with Renault". Nissan
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Global. Archived from the original on 31 December 2007.  (archived 2007) ^ "Carlos Ghosn, Chairman
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9". INSEAD. 26 May 2008. Retrieved 26 January 2014.  ^ "Structure of the Alliance". Nissan
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Renault
Nissan
Nissan
Case Study". Scribd. Retrieved 8 October 2013.  ^ 平成16年春の褒章受章者名簿 METI (in Japanese) ^ a b "Daimler, Nissan
Nissan
and Renault
Renault
announce three-way tie-up". BBC News. 7 April 2010. Retrieved 20 May 2010.  ^ a b "Renault- Nissan
Nissan
and Russian Technologies
Russian Technologies
Create Joint Venture to Finalize Strategic Partnership with Avtovaz" (Press release). Renault- Nissan
Nissan
Alliance. 12 December 2012. Archived from the original on 23 October 2013. Retrieved 27 January 2014.  ^ "Renault- Nissan
Nissan
completes deal to take control of AvtoVAZ". Automotive News Europe. 27 June 2014. Retrieved 1 July 2014.  ^ "D Carlos Ghosn
Carlos Ghosn
becomes Chairman
Chairman
of AVTOVAZ Board of Directors" (Press release). Renault. 27 June 2013. Retrieved 27 January 2014.  ^ "RENAULT-NISSAN ALLIANCE POSTS RECORD SALES IN 2013 FOR 5TH STRAIGHT YEAR". Renault
Renault
Nissan
Nissan
Alliance. Archived from the original on 22 February 2014. Retrieved 7 February 2014.  ^ "RENAULT-NISSAN ALLIANCE POSTS RECORD SALES IN 2013 FOR 5TH STRAIGHT YEAR". Renault
Renault
Nissan
Nissan
Alliance. Retrieved 8 February 2014. Note: There is a small conflict in these sources. media.blog.alliance-renault-nissan.com says: "The Renault-Nissan Alliance sold a record 8,264,821 vehicles," whereas http://media.renault.com says: "The Renault-Nissan Alliance
Renault-Nissan Alliance
sold a record 8,266,098 vehicles..." This edit picks the second source. ^ a b "The giant in hiding". Dailykanban.com. 7 February 2014. Retrieved 7 February 2014.  ^ "Introduction". Dongfeng Motor
Dongfeng Motor
Company Limited. Retrieved 17 April 2012.  ^ " Carlos Ghosn
Carlos Ghosn
becomes Chairman
Chairman
of AVTOVAZ Board of Directors" (Press release). Renault. 27 June 2013. Retrieved 27 January 2014.  ^ " Nissan
Nissan
перестал быть акционером «АвтоВАЗа»". Vedomosti. 19 September 2017. Retrieved 29 November 2017.  ^ a b "TTAC Busts Embargo Of Two Unobtainable Cars On The Same Day". Thetruthaboutcars.com. 20 May 2013. Retrieved 29 January 2014.  ^ "Nissan's Carlos Ghosn
Carlos Ghosn
Steps Down; Hiroto Saikawa Named New CEO". Fox Business. 22 February 2017. Archived from the original on 28 February 2017. Retrieved 27 February 2017.  ^ " Nissan
Nissan
on the GO with Datsun". The Hindu. Chennai, India. 15 July 2013. Retrieved 15 September 2013.  ^ Mishra, Ashish K (8 July 2013). "Nissan's Indian Gamble with Datsun". Forbes. Retrieved 15 September 2013.  ^ Kubota, Yoko (11 November 2013). "Japan's Nissan
Nissan
brings luxury Infiniti
Infiniti
badge home". Reuters. Retrieved 29 January 2014.  ^ " Nissan Juke
Nissan Juke
NISMO Concept Car and Driver'". Car and Driver'. November 2011. Retrieved 29 January 2014.  ^ "TTAC Brings You The NISMO Pictures Jalopnik Misses So Badly". Thetruthaboutcars.com. 26 February 2013. Retrieved 29 January 2014.  ^ " Nissan
Nissan
branding". Pushdesign. Archived from the original on 16 December 2013. Retrieved 16 December 2013.  ^ " Nissan
Nissan
debuts new corporate logo". Automotive News. 10 May 2013. Retrieved 16 December 2013.  ^ "News Releases". Archived from the original on 16 April 2014. Retrieved 20 June 2014.  ^ "History of Nissan
Nissan
Commercial Vehicles". USA: Nissan
Nissan
Commercial Vehicles. Retrieved 5 April 2013.  ^ "Beginnings". Kei Car Fanzine. Kei Car Fanzine. Archived from the original on 5 January 2017. Retrieved 4 January 2017.  ^ "Premium Factory" (in Japanese). Japan: Nissan. Retrieved 15 February 2014.  ^ "Edmunds.com's Most Significant Vehicles, 1966–2006". Edmunds.com. Retrieved 18 October 2010.  ^ " Nissan Titan
Nissan Titan
model history". Nadaguides.com. Retrieved 20 September 2013.  ^ "All-New Nissan Altra
Nissan Altra
EV: A Friendly, High-Tech Electric Vehicle for Everyday Life". The Auto Channel. 29 December 1997. Retrieved 23 December 2010.  ^ " Nissan
Nissan
shows test models of electric car, hybrid". MSNBC News. Associated Press. 6 August 2008. Retrieved 25 April 2010.  ^ " Nissan Leaf
Nissan Leaf
EV ready for certified pre-owned program". Autoblog Green. 13 September 2013. Retrieved 20 September 2013.  ^ a b Nissan
Nissan
News Release (5 March 2014). " Nissan
Nissan
LEAF global sales reach 100,000 units". Automotive World. Retrieved 20 January 2014.  ^ Guinness World Records
Guinness World Records
(2012). "Best-selling electric car". Guinness World Records. Archived from the original on 16 February 2013. Retrieved 22 January 2013.  ^ Cobb, Jeff (8 December 2015). " Nissan
Nissan
Sells 200,000th Leaf Just Before Its Fifth Anniversary". Hybrid Cars. Retrieved 11 December 2015.  See editorial note. ^ "Power to the people: Nissan
Nissan
and ENEL launch first smart grid trials" (Press release). Paris: Nissan
Nissan
Europe. 8 December 2015. Retrieved 11 December 2015.  More than 200,000 Nissan
Nissan
Leafs have been sold worldwide. ^ " Nissan
Nissan
to Introduce the 100% Electric Commercial Vehicle 'e-NV200' in Japan
Japan
during FY2014". Nissan. 14 November 2013. Archived from the original on 26 December 2014. Retrieved 27 November 2014.  ^ " Nissan e-NV200
Nissan e-NV200
Production Begins in Spain". Nissan. 7 May 2014. Retrieved 27 November 2014.  ^ Yoko Kubota and Maki Shiraki (9 June 2014). " Nissan
Nissan
launches second electric vehicle, stands by zero-emission technology". Reuters. Retrieved 9 June 2014.  ^ Greimel, Hans (25 June 2016). "Nissan's to-do list: Range, autonomy". Automotive News. Retrieved 27 June 2016.  ^ " Renault-Nissan Alliance
Renault-Nissan Alliance
hits milestone of 350,000 electric vehicles sold, maintains position as global EV leader" (Press release). Paris/Yokohama: Renault- Nissan
Nissan
Alliance. 13 September 2016. Retrieved 4 September 2016.  ^ Nissan
Nissan
News (28 August 2013). " Nissan
Nissan
says it will have first commercially-viable autonomous drive vehicles by 2020; across the range in 2 vehicle generations". Green Car Congress. Retrieved 5 March 2014.  ^ Paul Stenquist (29 August 2013). " Nissan
Nissan
Announces Plans to Release Driverless Cars by 2020". The New York Times. Retrieved 5 March 2014.  ^ Nikki Gordon-Bloomfield (26 September 2013). "Nissan's Autonomous LEAF Granted License for Public Roads in Japan". PluginCars.com. Retrieved 5 March 2014.  ^ Jonathan Welsh (2 December 2013). "Self-Driving Nissan
Nissan
Electric Car Takes to Highway". The Wall Street Journal. Retrieved 5 March 2014.  ^ Alexis Santos (26 November 2013). " Nissan Leaf
Nissan Leaf
prototype becomes first autonomous car to hit Japanese highways (video)". Engadget.com. Retrieved 5 March 2014.  ^ "Introduction to Rocket Science and Engineering". google.co.uk. Retrieved 10 April 2016.  ^ Wyatt, Jim (25 June 2015). "Titans' stadium LP Field to be renamed Nissan
Nissan
Stadium". The Tennessean. Retrieved 25 June 2015.  ^ "Champions League: Uefa signs Nissan
Nissan
as new sponsor". BBC News. Retrieved 14 September 2014.  ^ " Nissan
Nissan
Production, Sales and Export Results for Calendar Year 2010" (Press release). Nissan. 29 January 2011. Archived from the original on 3 April 2012. Retrieved 3 February 2011.  ^ " Nissan
Nissan
Production, Sales and Export Results for Calendar Year 2011" (Press release). Nissan. 29 January 2012. Archived from the original on 23 February 2012. Retrieved 3 February 2012.  ^ " Nissan
Nissan
Production, Sales and Export Results for Calendar Year 2012" (Press release). Nissan. 29 January 2013. Archived from the original on 23 April 2013. Retrieved 3 February 2013.  ^ " Nissan
Nissan
Production, Sales and Export Results for Calendar Year 2013" (Press release). Nissan. 29 January 2014. Archived from the original on 19 February 2014. Retrieved 3 February 2014.  ^ " Nissan
Nissan
Production, Sales and Export Results for December 2014 and Calendar Year 2014" (Press release). Nissan. 28 January 2015. Retrieved 6 February 2015.  ^ " Nissan
Nissan
Production, Sales and Export Results for December 2015 and Calendar Year 2015" (Press release). Nissan. 28 January 2016. Retrieved 6 February 2016.  ^ " Nissan
Nissan
Annual Report 2016" (PDF) (Press release). Nissan. Retrieved 10 May 2017.  ^ a b c Butters, Jamie; Lippert, John (30 May 2017). "Nissans Crowding Rental-Car Lots Carry Risk as U.S. Sales Slow". Bloomberg. Retrieved 3 February 2018.  ^ a b c d Colias, Mike (28 December 2017). " Nissan
Nissan
Rides Rental Market for Sales". The Wall Street Journal.  access-date= requires url= (help) ^ " Nissan
Nissan
Facilities Overseas". Retrieved 19 December 2013.  ^ ようこそ、日産の工場へ [ Nissan
Nissan
Global Factory locations] (in Japanese). Nissan. Retrieved 21 July 2015.  ^ Nissan
Nissan
Decides to Establish New Company Based on its Kyushu Plant Archived 6 June 2011 at the Wayback Machine.. Retrieved 28 May 2012. ^ NISSAN SHATAI : Company History(1990–2009). Retrieved 16 April 2010. ^ "Archived copy". Archived from the original on 1 June 2002. Retrieved 1 December 2007.  Aichi Machine Industry ^ http://www.nissan-kohki.jp/info/english.html Nissan
Nissan
Kohki ^ 日産村山工場跡地 [Site of former Nissan
Nissan
factory] (in Japanese). Japan: City of Musashimurayama. 16 April 2010. Archived from the original on 16 July 2015. Retrieved 22 July 2015.  ^ "earlydatsun.com". earlydatsun.com. Archived from the original on 4 March 2016. Retrieved 10 April 2016.  ^ http://www.nissan-global.com/EN/DOCUMENT/PDF/AR/2003/ar2003_12.pdf ^ " Infiniti
Infiniti
models to be manufactured in XiangYang, China
China
beginning 2014" (Press release). Nissan. 28 May 2012. Archived from the original on 4 March 2016. Retrieved 29 December 2014.  ^ "DongFeng Nissan
Nissan
Dalian
Dalian
plant commences production" (Press release). Nissan. 18 October 2014. Archived from the original on 29 December 2014. Retrieved 29 December 2014.  ^ Ohnsman, Alan (6 October 2011). Nissan
Nissan
Plans $1.4 Billion Plant in Brazil
Brazil
to Boost Sales. Bloomberg. Retrieved on 10 August 2013.

Bibliography[edit]

Cusumano, Michael A. (1985). The Japanese Automobile Industry. Harvard University Press. ISBN 0-674-47255-1. 

External links[edit]

Wikimedia Commons has media related to Nissan.

Wikimedia Commons has media related to Nissan
Nissan
dealerships.

Official Nissan
Nissan
Global corporate website Official website

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Nissan
Nissan
Motor Company

Marques

Current Datsun Infiniti Nissan Venucia1 Defunct/Integrated Prince Kurogane Aichi Shatai Sold Nissan
Nissan
Diesel

Divisions and subsidiaries

Autech Infiniti Nismo Nissan
Nissan
Motor India
India
Private Limited Nissan
Nissan
Motor Manufacturing UK

Joint ventures

Dongfeng Motor Co., Ltd.
Dongfeng Motor Co., Ltd.
(50%) Ghandhara Nissan Nissan
Nissan
Motor Indonesia Nissan
Nissan
Philippines Renault–Nissan–Mitsubishi Alliance Tan Chong Motor

Shareholdings

Mitsubishi Motors
Mitsubishi Motors
(34%)

Current Datsun
Datsun
vehicles

redi-Go Go Go+ on-Do mi-Do

Current Nissan
Nissan
vehicles

Cars

370Z/Fairlady Z Altima/Teana Cima Dayz Fuga GT-R Lannia Latio/Versa Sedan/Almera/Sunny Leaf Livina/Grand Livina March/Micra Maxima Note/Versa Note Pulsar C12/Tiida Sentra/Sylphy/Pulsar B17 Skyline

Pickup Trucks

Clipper Truck D22 Frontier/Navara NP200 Patrol Cab Chassis Titan

SUVs/Crossovers

Armada Juke Kicks Murano Pathfinder Patrol Patrol Y61 Qashqai/Rogue Sport Rogue Terra Terrano X-Trail Xterra

Vans/Minivans

Caravan Cube Elgrand NV100 NV150 AD NV200/Evalia NV300 NV350 NV400 NV1500 NV2500 HD NV3500 HD Serena

Commercial trucks

NT100 Clipper NT400 Cabstar NT450 Atlas NT500

Buses

Civilian

Discontinued vehicles

DC-3 100NX 180SX 200SX B-210 240SX 240Z 280ZX 300C 300ZX 310 350Z 510 810 1200 Almera Tino Altra (EV) Aprio Auster Avenir Bassara Be-1 Bluebird Caball Cablight Cedric Cefiro Cherry Crew Datsun
Datsun
Truck Dualis Echo Expert Fairlady Figaro Gazelle Gloria Hardbody Truck Homy Hypermini Interstar Junior Kubistar Lafesta Largo Laurel Leopard Liberty Mistral Moco Multi Murano CrossCabriolet NX Paladin Pao Pino Pintara Platina Prairie Presage Presea Primastar Primera Prince Royal President Pulsar EXA Pulsar GTI-R Quest R390 GT1 R'nessa Rasheen Roadster-Road Star S-Cargo Saurus Saurus Jr Sileighty Silvia Skyline Crossover Skyline GT-R Stagea Stanza Terrano Terrano II Trade Vanette Violet Wingroad

Concept vehicles

126X 216X 240Z Concept 270X 300 Bambu 300 Seta 300XM 315-a AA-X Actic AD-1 AD-2 AL-X Alpha T Amenio AP-X AQ-X ARC-X AXY AZEAL Bevel BladeGlider Boga C-Note Chapeau Chappo Cocoon Compact Sport CONCEPT 2020 Vision Gran Turismo CQ-X Crossbow CUE-X Cypact Denki Cube Duad Dunehawk Effis Ellure Esflow ESV EV Guide II EV Truck Evalia Extrem FEV FEV-II Foria Forum Friend-ME Fusion Gobi GR-1 GR-2 Gripz Hi-Cross ideo IDS IDx IMx Intima Invitation Jikoo Judo Jura Kicks Kino KYXX Land Glider LEAF LUC-2 MID4 Mixim mm.e Moco Nails NCS NEO-X NRV-II Nuvu NV2500 NX-018 NX-21 Pivo Pivo 2 Pivo 3 Qazana Redigo Resonance Round Box Saurus Serenity Sport Concept Sport Sedan Stylish VI SUT Sway TeRRA Terranaut Tone Townpod Trailrunner TRI-X URGE UV-X Xmotion XIX XVL Yanya Z Concept Zaroot

Engines

Straight-3

HR UD

Straight-4

A BD C CA CD CG CR D E FJ G GA GB H HR J KA L LD MA MR NA QD QG QR SD SR TD UD YD Z ZD

Straight-6

FD H L LD P RB RD S20 SD TB TD UD

V

V6 VE VG VQ VR V8 UD VEJ30 VH VK VRH35 W64 Y V12 GRX-3 UD VRT35

Places

Nissan
Nissan
Engine Museum Nissan
Nissan
Proving Grounds Nissan Stadium
Nissan Stadium
(Nashville) Nissan Stadium
Nissan Stadium
(Yokohama)

Other

ATTESA CarWings dCi HICAS NAPS VVEL VVL Yokohama
Yokohama
F. Marinos

1A brand of Dongfeng Motor
Dongfeng Motor
Co., Ltd.

Category Commons

NIssan Navigational boxes

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« previous — Nissan
Nissan
road car timeline, United States
United States
and Canadian markets, 1980s–present

Type 1980s 1990s 2000s 2010s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Subcompact

Micra

Micra

Versa (hatchback)

Versa Note

210 Sentra Sentra Sentra Sentra

Versa (sedan) Versa (sedan)

Compact 310

Pulsar

Sentra Sentra Sentra

510 Stanza Stanza Stanza Altima Altima

Leaf Leaf

810 Maxima Maxima

Mid-size

Altima Altima Altima

Maxima Maxima Maxima

Full-size

Maxima Maxima

Maxima

Sport compact

Pulsar NX Pulsar NX NX

200SX

Altima Coupe

200SX 200SX 240SX 240SX

Sports 280ZX 300ZX 300ZX

350Z 370Z

GT-R (R35)

Note Vehicle sold only in Canada.

v t e

Nissan
Nissan
light truck timeline, North American market, 1980s–present

Type 1980s 1990s 2000s 2010s

Model year 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Mini MPV

Cube

Compact minivan

Stanza Wagon/Multi Axxess

Subcompact
Subcompact
crossover SUV

Juke Kicks

Compact crossover SUV

Rogue Rogue Select

Rogue Sport / Qashqai

Rogue / X-Trail

Mid-size crossover SUV

Murano

Murano Murano

Pathfinder

Compact SUV

X-Trail X-Trail

Xterra Xterra

Mid-size SUV

Pathfinder Pathfinder Pathfinder

Full-size SUV

Armada Armada

Minivan

Van

Quest Quest

Quest

Quest

Van

NV200

NV

Pick-up Datsun
Datsun
Truck Hardbody Truck Frontier Frontier

NP300

Titan Titan

Note Vehicle sold only in Mexico

v t e

Nissan
Nissan
road car timeline, European market, 1980s–present

Type 1980s 1990s 2000s 2010s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

City car

Pixo

Subcompact

Micra K10 Micra K11 Micra K12 Micra K13 Micra K14

Compact Sunny B310 Sunny B11

Cherry N10 Cherry N12 Sunny N13 Sunny N14 Almera N15 Almera N16 Tiida C11

Pulsar C13

Leaf Leaf

Midsize

Stanza T11

Bluebird 910 Bluebird U11 Bluebird T12/T72 Primera P10 Primera P11 Primera P12

Large Laurel C31 Laurel C32 Maxima J30 Maxima QX A32 Maxima QX A33 Teana J31 Teana J32 Teana L33

Coupé Silvia S110 Silvia S12 200SX S13 200SX S14

Sports car 280ZX 300ZX Z31 300ZX Z32

350Z Z33 370Z

GT-R R35

Mini MPV

Cube

Compact MPV

Prairie M10 Prairie M11

Almera Tino Note E11 Note E12

Large MPV

Serena C23

Crossover

Juke

Qashqai J10 Qashqai J11

Qashqai+2 NJ10 X-Trail T32

Murano Z50 Murano Z51 Murano Z52

Compact SUV

Terrano II R20

X-Trail T30 X-Trail T31

Mid-size SUV

Terrano WD21 Pathfinder R50 Pathfinder R51 Pathfinder R52

Full-size SUV

Patrol 160 Patrol Y60 Patrol Y61 Patrol Y62

v t e

Nissan
Nissan
sportscar racers (1966–present)

Group 6 (1965–1970)

R380 R380-II R380-III

Group 7 (1968–1970)

R381 R382 R383

IMSA GTU (1975–1993)

280Z 280ZX 240SX

IMSA GTO/GTS (1981–1995)

280ZX 300ZX

Group 5 (1979–1984)

Bluebird SSS Turbo Skyline RS Silhouette Formula Nichira Impul Silvia

Group C
Group C
(1983–1992)

Skyline Turbo C LM03C 83G T810 R85V R86V R87E R88V/C R89C R90CK/CP R91CK/CP/VP R92CP P35/NP35

IMSA GTP (1985–1993)

GTP ZX-Turbo NPT-90

JGTC / Super GT
Super GT
(1993–current)

Skyline GT-R Silvia Fairlady Z (Z33) GT-R

FIA GT1 (1997-1998)

R390 GT1

FIA GT1 / GT3 (2009–current)

GT-R

Le Mans Prototype
Prototype
(1999, 2015)

R391 GT-R LM Nismo

Experimental (2012–2014)

DeltaWing ZEOD RC

v t e

Infiniti, a division of Nissan
Nissan
Motor Co., Ltd., road car timeline, 1990–present

Type 1990s 2000s 2010s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Compact car

Q30

Entry-level luxury car

G20

G20 G35 G25 / G35 / G37 (Q40)

Q50

Coupé M30

G35C G37C (Q60) Q60

Mid-size luxury car

I30 I30 / I35

J30

M45

M35 / M45 M37 / M56 (Q70)

Full-size luxury car Q45 Q45 Q45

Q70L

Compact crossover SUV

QX30

EX35 / EX37 (QX50) QX50

Mid-size crossover SUV

JX35 (QX60)

FX35 / FX45 FX35 / FX37 / FX50 (QX70)

Mid-size SUV

QX4

Full-size SUV

QX56 QX56 (QX80)

v t e

Automotive industry
Automotive industry
in Japan

Automotive industry
Automotive industry
in Japan Economy of Japan Transport in Japan

Companies

Vehicle producers

ASL Duesen Bayern Subaru
Subaru
Corporation

Blitzen Subaru

Honda

Acura

Isuzu Kawasaki

Kawasaki Motorcycle & Engine

Mazda

Amati Autozam Ẽfini Eunos M2 Xedos

Mitsubishi Group

Mitsubishi Heavy Industries Mitsubishi Motors
Mitsubishi Motors
(66%) Mitsubishi Fuso (10.71%)

Mitsuoka Nissan

Cony Datsun Infiniti Kurogane Ohta Otomo Prince Shatai Tama

Suzuki

Hope

Toyota

Daihatsu Scion Lexus Hino WiLL

UD Trucks Yamaha

Shin Meiwa

Active Factories

Toyota
Toyota
Factories

Defunct Factories

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Components

Aisin Seiki Akebono Brake Bridgestone Calsonic
Calsonic
Kansei Clarion Denso Fujitsu
Fujitsu
Ten GS Yuasa Hitachi HKS IHI Corporation Jatco JECS JTEKT Kawasaki Kayaba Industry Mabuchi Motor Mikuni Mitsuba Corporation NGK NHK Spring Nidec Nisshinbo Nissin Kogyo NSK NTN Corporation Sumitomo Riko Sumitomo Rubber Industries Takata Corporation Tokico Topy Industries Toyo Tire & Rubber Company Toyota
Toyota
Boshoku Tsubakimoto Chain Yanmar Yazaki Corporation Yokohama
Yokohama
Rubber Company Zexel

Motorsport and tuners

5Zigen A'PEXi Autech Blitz Car Make T&E Dome Enkei GReddy HKS Impul JUN Auto Kojima Mazdaspeed Mine's Mugen Motorsports Nismo Rauh-Welt Begriff Rays Engineering RE Amemiya RS Watanabe SARD Spoon Sports Subaru
Subaru
Tecnica International Tanabe

Speed Star Racing

Tein Toda Racing Tomei Tommykaira Top Secret TOM'S Toyota
Toyota
Racing Development Veilside WALD International WedsSport Yashio Factory

Services

Autobacs Seven Yanase Imported Cars

Related topics

Japan
Japan
Automobile Manufacturers Association Tokyo Motor Show Tokyo Auto Salon Used vehicle exporting J-NCAP National Highway Expressways

Category Portal Note: defunct companies and marques above are shown in italics

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Bus manufacturing
Bus manufacturing
companies of Asia

Active

Ankai Ashok Leyland BharatBenz Bonluck Bus BYD Auto Daewoo Bus(Zyle Daewoo bus) Eicher Motors Force Foton Ganja Auto Plant Gemilang Coachworks Ghandhara GAG Bus HICOM AM Hindustan Huanghai Bus Hyundai Motor Group

Hyundai Kia(Granbird)

Fujian Motors Group

King Long Xiamen Golden Dragon Higer Bus

Iran Khodro Diesel Isuzu JAC Mahindra

Mahindra Navistar SsangYong

Master Mitsubishi Fuso Mudan Nissan Saipa Diesel SHL Coach Sunlong Bus Swaraj Mazda Tata

Tata Daewoo Tata Marcopolo

Toyota

Hino Hinopak

UD Trucks Zhongtong Bus

Defunct

BakAZ Changzhou Changjiang FHI Ghandhara Nissan Samsung

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TOPIX 100 companies of Japan

Core 30

7&i Astellas Canon Denso FANUC Hitachi Honda JR Central JR East JT KDDI Mitsubishi Corporation Mitsubishi Estate Mitsui
Mitsui
& Co. Mitsui
Mitsui
Fudosan Mizuho MUFG Murata Nissan Nomura NTT NTT DoCoMo Panasonic Shin-Etsu SoftBank Sony Sumitomo Mitsui
Mitsui
Financial Takeda Tokio Marine Toyota

Large 70

ÆON Ajinomoto ANA Asahi Breweries Asahi Kasei Bridgestone Chubu Electric Power Concordia Financial Dai-ichi Life Daiichi Sankyo Daikin Daito Trust Construction Daiwa House Daiwa Securities Eisai Fast Retailing Fujifilm Fuji Heavy Industries Fujitsu Hoya INPEX Isuzu Itochu Japan
Japan
Airlines JR West JFE JXTG Kao KEPCO Keyence Kirin Komatsu Kubota Kyocera Marubeni Mazda Mitsubishi Chemical Mitsubishi Electric Mitsubishi Heavy Industries MS&AD Nidec Nintendo Nitto Denko NSSMC Ono Pharmaceutical Oriental Land Orix Osaka
Osaka
Gas Otsuka Pharmaceutical Rakuten Resona Secom Sekisui House Shionogi Shiseido SMC Sompo Holdings Sumitomo Corporation Sumitomo Electric Sumitomo Metal Mining Sumitomo Mitsui
Mitsui
Trust Sumitomo Realty Suzuki T&D Holdings Tokyo Electron Tokyo Gas Toray Toshiba Unicharm Yamato Transport

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Nikkei 225
Nikkei 225
companies of Japan

7&i Advantest ÆON AGC Ajinomoto Alps ANA Amada Aozora Bank Asahi Breweries Asahi Kasei Astellas Bridgestone Canon Casio Chiba Bank Chiyoda Chuden Chugai Citizen Comsys Concordia Financial Credit Saison Dai-ichi Life Daiichi Sankyo Daikin Dainippon Screen Dainippon Sumitomo Pharma Daiwa House Daiwa Securities Denka Denso Dentsu DNP Dowa Ebara Eisai Fanuc Fast Retailing Fuji Electric Fuji Heavy Industries Fujifilm Fujikura Fujitsu Fukuoka Financial Furukawa Co., Ltd. Furukawa Electric GS Yuasa Heiwa Real Estate Hino Hitachi Hitachi
Hitachi
Construction Machinery Hitz Hokuetsu Paper Honda IHI INPEX Isetan-Mitsukoshi Isuzu Itochu JFE J. Front Retailing JGC JR Central JR East JR West JSW JT JTEKT JXTG Kajima KEPCO Kao Kawasaki KDDI Keio Keisei Kikkoman Kirin K Line Kobelco Komatsu Konami Konica Minolta Kubota Kuraray Kyocera Kyowa Hakko Kirin Marubeni Maruha Nichiro Marui Matsui Securities Mazda Meidensha Meiji Holdings MES Minebea Mitsubishi Chemical Mitsubishi Corporation Mitsubishi Electric Mitsubishi Estate Mitsubishi Heavy Industries Mitsubishi Logistics Mitsubishi Materials Mitsubishi Motors Mitsui
Mitsui
& Co. Mitsui
Mitsui
Chemicals Mitsui
Mitsui
Fudosan Mitsui
Mitsui
Kinzoku Mitsumi Electric Mizuho MOL MS&AD MUFG NEC NEG NGK Nichirei Nikon Nippon Express Nippon Kayaku Nippon Light Metal Nippon Ham Nippon Paper Industries Nippon Soda Nippon Suisan Nissan Nissan
Nissan
Chemical Nisshin Seifun Nisshin Steel Nisshinbo Nittobo Nitto Denko Sompo Japan
Japan
Nipponkoa Holdings Nomura NSG NSK NSSMC NTN NTT NTT Data NTT DoCoMo NYK Obayashi Odakyu Oji Holdings Corporation OKI Okuma Olympus Osaka
Osaka
Gas Pacific Metals Panasonic Pioneer Resona Ricoh Sapporo Holdings Secom Sekisui House Sharp Shimz Shin-Etsu Shinsei Bank Shionogi Shiseido Shizuoka Bank Showa Denko Showa Shell SKY Perfect JSAT SoftBank Sojitz Sony Sony
Sony
Financial SUMCO Sumitomo Chemical Sumitomo Corporation Sumitomo Electric Sumitomo Heavy Industries Sumitomo Metal Mining Sumitomo Mitsui
Mitsui
Financial Sumitomo Mitsui
Mitsui
Trust Sumitomo Osaka
Osaka
Cement Sumitomo Realty Suzuki T&D Taiheiyo Cement Taisei Taiyo Yuden Takara Takashimaya Takeda TDK Teijin TEPCO Terumo Tobu Toho Toho
Toho
Zinc Tokai Carbon Tokuyama Corporation Toyo Seikan Tokio Marine Tokyo Dome Tokyo Electron Tokyo Gas Tokyo Tatemono Tokyu Tokyu Land Toppan Toray Toshiba Tosoh Toto Toyobo Toyota Toyota
Toyota
Tsusho Trend Micro Ube Unitika Uny Yahoo! Japan Yamaha Yamato Transport Yasakawa Yokogawa Electr

.