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Coordinates : 35°27′39″N 139°37′45″E / 35.460883°N 139.6291854°E / 35.460883; 139.6291854

Nissan
Nissan
Motor Co., Ltd.

Nissan
Nissan
global headquarters in Yokohama, Japan
Japan

NATIVE NAME 日産自動車株式会社

ROMANIZED NAME Nissan
Nissan
Jidōsha Kabushiki-gaisha

TYPE Public (K.K. )

TRADED AS

* TYO : 7201 * TOPIX Core 30 Component

INDUSTRY

* Automotive * Financial services

FOUNDED 26 December 1933; 83 years ago (1933-12-26) (under Nissan Group )

FOUNDER

* Masujiro Hashimoto * Kenjiro Den * Rokuro Aoyama * Meitaro Takeuchi * Yoshisuke Aikawa
Yoshisuke Aikawa
* William R. Gorham

HEADQUARTERS Nishi-ku, Yokohama
Nishi-ku, Yokohama
, Japan
Japan
(Officially registered in Kanagawa-ku, Yokohama
Yokohama
, Kanagawa Prefecture )

AREA SERVED Worldwide

KEY PEOPLE

* Carlos Ghosn ( Chairman ) * Hiroto Saikawa (President LINE-HEIGHT:1.2EM;">PRODUCTION OUTPUT 5,556,241 units (2016)

REVENUE ¥ 11.38 trillion (FY2014)

OPERATING INCOME ¥589.6 billion (FY2014)

PROFIT ¥457.6 billion (FY2014)

TOTAL ASSETS ¥17.04 trillion (FY2014)

TOTAL EQUITY ¥5.07 trillion (FY2014)

OWNER Renault
Renault
(43.4%)

NUMBER OF EMPLOYEES 142,925 (consolidated, March, 2014)

DIVISIONS

* Nissan * Infiniti
Infiniti
* Nismo
Nismo
* Datsun
Datsun

SUBSIDIARIES List

* TRANSPORTATION: Mitsubishi Motors (34%) Nissan
Nissan
Commercial Vehicles Dongfeng Motor Co., Ltd. (50%) Venucia (50%) Nissan Shatai (43%) Renault
Renault
(15%) Renault
Renault
Japan
Japan
(100%) OTHER: Nissan Techno Nissan Marine Autech
Autech
INTERNATIONAL: Nissan
Nissan
India
India
Nissan Motor Manufacturing UK Ghandhara Nissan Limited Nissan Motor Indonesia Nissan USA Nissan
Nissan
Canada Nissan
Nissan
Mexico
Mexico

WEBSITE www.nissan-global.com/EN/index.html

NISSAN MOTOR COMPANY LTD (Japanese : 日産自動車株式会社, Hepburn : Nissan
Nissan
Jidōsha Kabushiki-gaisha ), usually shortened to NISSAN (/ˈniːsɑːn/ or UK : /ˈnɪsæn/ ; Japanese: ), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama
Nishi-ku, Yokohama
. The company sells its cars under the Nissan, Infiniti
Infiniti
, and Datsun
Datsun
brands with in-house performance tuning products labelled Nismo
Nismo
.

The company traces its name to the Nissan
Nissan
zaibatsu , now called Nissan Group .

Since 1999, Nissan
Nissan
has been part of the Renault–Nissan Alliance , a partnership between Nissan
Nissan
and French automaker Renault
Renault
. As of 2013, Renault
Renault
holds a 43.4% voting stake in Nissan, while Nissan
Nissan
holds a 15% non-voting stake in Renault. From 2009 to 2017 Carlos Ghosn served as CEO of both companies. In February 2017 Ghosn announced he would step down as CEO of Nissan
Nissan
on 1 April 2017, while remaining chairman of the company

In 2013, Nissan
Nissan
was the sixth largest automaker in the world, after Toyota
Toyota
, General Motors , Volkswagen Group
Volkswagen Group
, Hyundai Motor Group
Hyundai Motor Group
, and Ford . Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker, however Nissan
Nissan
is the leading Japanese brand in China, Russia
Russia
and Mexico.

Nissan
Nissan
is the world's largest electric vehicle (EV) manufacturer, with global sales of more than 275,000 all-electric vehicles as of mid-December 2016. The top-selling vehicle of the carmaker's lineup is the Nissan Leaf , an all-electric car and the world's top-selling highway-capable plug-in electric car in history; more than 240,000 have been sold worldwide as of September 2016.

CONTENTS

* 1 History

* 1.1 Beginnings of Datsun
Datsun
brand name from 1914 * 1.2 Nissan
Nissan
name first used in 1930s * 1.3 Nissan
Nissan
Motor organized in 1934 * 1.4 Nissan\'s early American connection * 1.5 Austin Motor Company relations (1937–1960s) * 1.6 100 Day Strike of 1953 * 1.7 Merger with Prince Motor Company * 1.8 Miss Fairlady * 1.9 Foreign expansion * 1.10 Relationships with other car companies * 1.11 Alliance with Renault
Renault
* 1.12 Other alliances and joint ventures

* 2 Leadership

* 3 Branding and corporate identity

* 3.1 Brands * 3.2 Corporate identity

* 4 Slogans

* 5 Products

* 5.1 Automotive products

* 5.1.1 Japan
Japan

* 5.2 Trucks

* 5.2.1 Japan
Japan
* 5.2.2 Second generation * 5.2.3 Europe

* 5.3 Electric vehicles * 5.4 Autonomous cars * 5.5 Non-automotive products

* 6 Marketing activities * 7 Global sales figures * 8 Manufacturing locations * 9 See also * 10 Notes and references * 11 Bibliography * 12 External links

HISTORY

See also: List of Nissan vehicles

BEGINNINGS OF DATSUN BRAND NAME FROM 1914

Datsun
Datsun
Type 11

Masujiro Hashimoto (橋本増治郎) founded the KAISHINSHA MOTOR CAR WORKS (快進社自働車工場 Kaishinsha jidōsha kōjō A Good Company Automobile Manufacturer) 1 July 1911; 106 years ago (1911-07-01) in Tokyo's Azabu-Hiroo district, Japan's first automobile manufacturer. In 1914, the company produced its first car, called DAT.

The new car's model name was an acronym of the company's investors' surnames :

* Kenjiro Den (田 健次郎, Den Kenjirō ) * Rokuro Aoyama (青山 禄郎, Aoyama Rokurō) * Meitaro Takeuchi (竹内 明太郎, Takeuchi Meitarō)

It was renamed to KAISHINSHA MOTORCAR CO., LTD. (株式会社快進社) in 1918, and again to DAT JIDOSHA ">

Commercial operations were placed on hold during Japan\'s participation in World War I , and the company contributed to the war effort.

In 1926 the Tokyo-based DAT Motors merged with the Osaka
Osaka
-based Jitsuyo Jidosha Co., Ltd. (実用自 動車製造株式会社, Jitsuyō Jidōsha Seizō Kabushiki-Gaisha) a.k.a. JITSUYO JIDOSHA SEIZO (established 1919 as a Kubota subsidiary) to become DAT JIDOSHA SEIZO CO., LTD AUTOMOBILE MANUFACTURING CO., LTD. (ダット自動車製造株式会社, DAT Jidōsha Seizō Kabushiki-Gaisha) in Osaka
Osaka
until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.

In 1931, DAT came out with a new smaller car, called the Datsun
Datsun
Type 11 , the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan Group zaibatsu took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" (損) in Japanese, hence the name " Datsun
Datsun
" (ダットサン, Dattosan).

In 1933, the company name was Nipponized to JIDOSHA-SEIZO CO., LTD. (自動車製造株式会社, Jidōsha Seizō Kabushiki-Gaisha, "Automobile Manufacturing Co., Ltd.") and was moved to Yokohama
Yokohama
.

NISSAN NAME FIRST USED IN 1930S

In 1928, Yoshisuke Aikawa
Yoshisuke Aikawa
founded the holding company NIHON SANGYO (日本産業 Japan
Japan
Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for NIhon SANgyo. This company was the famous Nissan " Zaibatsu " which included Tobata Casting and Hitachi . At this time Nissan
Nissan
controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.

The zaibatsu eventually grew to include 74 firms, and became the fourth-largest in Japan
Japan
during World War II
World War II
.

In 1931, DAT Jidosha Seizo became affiliated with TOBATA CASTING, and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.

NISSAN MOTOR ORGANIZED IN 1934

In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named NISSAN MOTOR CO., LTD. (日産自動車, Nissan
Nissan
Jidōsha). The shareholders of the new company however were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan
Nissan
Motor effectively became owned by Nihon Sangyo and Hitachi .

In 1935, construction of its Yokohama
Yokohama
plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off the line at the Yokohama
Yokohama
plant. Nissan
Nissan
built trucks, airplanes, and engines for the Imperial Japanese Army . November 1937 Nissan's headquarter was moved to Hsinking the capital of Manchukuo
Manchukuo
then in December changed name to Manchuria Heavy Industries Developing Co .

In 1940, first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile) , one of MHID’s companies, for assembly. In 1944, the head office was moved to Nihonbashi, Tokyo , and the company name was changed to Nissan
Nissan
Heavy Industries, Ltd., which the company kept through 1949.

NISSAN\'S EARLY AMERICAN CONNECTION

DAT had inherited Kubota 's chief designer, American engineer William R. Gorham . This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future. Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan
Nissan
started to assemble larger vehicles under the “Nissan” brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige
Graham-Paige
Company. Nissan
Nissan
also had a Graham license under which passenger cars, buses and trucks were made.

In David Halberstam 's 1986 book The Reckoning , Halberstam states "In terms of technology, Gorham was the founder of the Nissan
Nissan
Motor Company" and that "young Nissan
Nissan
engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions."

AUSTIN MOTOR COMPANY RELATIONS (1937–1960S)

1937 Datsun
Datsun
model 16 Austin Seven Ruby

From 1934 Datsun
Datsun
began to build Austin 7s under licence. This operation became the greatest success of Austin 's overseas licensing of its Seven and marked the beginning of Datsun's international success.

In 1952, Nissan
Nissan
entered into a legal agreement with Austin, for Nissan
Nissan
to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan
Japan
under the Austin trademark. The agreement called for Nissan
Nissan
to make all Austin parts locally within three years, a goal Nissan
Nissan
met. Nissan
Nissan
produced and marketed Austins for seven years. The agreement also gave Nissan
Nissan
rights to use Austin patents, which Nissan
Nissan
used in developing its own engines for its Datsun
Datsun
line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the Austin A50 – completely built by Nissan
Nissan
and featuring a new 1489 cc engine—was on the market in Japan. Nissan
Nissan
produced 20,855 Austins from 1953 to 1959.

Nissan
Nissan
leveraged the Austin patents to further develop their own modern engine designs past what the Austin's A- and B-family designs offered. The apex of the Austin-derived engines was the new design A series engine in 1966. In 1967, Nissan
Nissan
introduced its new highly advanced four cylinder overhead cam (OHC) Nissan L engine , which while similar to Mercedes-Benz OHC designs was a totally new engine designed by Nissan. This engine powered the new Datsun
Datsun
510 , which gained Nissan
Nissan
respect in the worldwide sedan market. Then, in 1969 Nissan
Nissan
introduced the Datsun
Datsun
240Z sports car which used a six-cylinder variation of the L series engine, developed under Nissan
Nissan
Machinery ( Nissan
Nissan
Koki Co., Ltd. 日産工機) in 1964, a former remnant of another auto manufacturer Kurogane . The 240Z was an immediate sensation and lifted Nissan
Nissan
to world class status in the automobile market.

100 DAY STRIKE OF 1953

1953 Nissan
Nissan
labor dispute

During the Korean War , Nissan
Nissan
was a major vehicle producer for the U.S. Army. After the Korean War ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant. Nissan
Nissan
was in financial difficulties, and when wage negotiations came, the company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the U.S. occupation forces arrested several union leaders. The union ran out of strike funds, and was defeated. A new labor union was formed, with Shioji Ichiro one of its leaders. Ichiro had studied at Harvard University on a U.S. government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs. Ichiro's idea was made part of a new union contract that prioritized productivity. Between 1955 and 1973, Nissan
Nissan
"expanded rapidly on the basis of technical advances supported - and often suggested - by the union." Ichiro became president of the Confederation of Japan
Japan
Automobile Workers Unions and "the most influential figure in the right wing of the Japanese labor movement."

MERGER WITH PRINCE MOTOR COMPANY

1966 Prince R380 racecar

In 1966, Nissan
Nissan
merged with the Prince Motor Company , bringing more upmarket cars, including the Skyline and Gloria , into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan
Nissan
name. "Prince," was used at the Japanese Nissan
Nissan
dealership " Nissan
Nissan
Prince Shop " until 1999, when " Nissan
Nissan
Red Stage" replaced it. Nissan
Nissan
Red Stage itself has been replaced as of 2007. The Skyline lives on as the G Series of Infiniti
Infiniti
.

MISS FAIRLADY

To capitalize the renewed investment during 1964 Summer Olympics , Nissan
Nissan
established the gallery on the second and third floors of the San-ai building, located in Ginza, Tokyo . To attract visitors, Nissan started using beautiful female showroom attendants where Nissan
Nissan
held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after " Datsun
Datsun
Demonstrators" from the 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play My Fair Lady
My Fair Lady
of the era. Miss Fairladys became the marketers of the Datsun
Datsun
Fairlady 1500 .

In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan
Nissan
Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).

In April 2012, 7 more Miss Fairlady candidates were added, for a total of 48 Nissan
Nissan
Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).

In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan
Nissan
Miss Fairlady pageants.

FOREIGN EXPANSION

1971 Datsun
Datsun
240Z (U.S. model) in green metallic

In the 1950s, Nissan
Nissan
decided to expand into worldwide markets. Nissan management realized their Datsun
Datsun
small car line would fill an unmet need in markets such as Australia
Australia
and the world's largest car market, the United States. They first showed the Datsun
Datsun
Bluebird at the 1958 Los Angeles Auto Show
Los Angeles Auto Show
. The company formed a U.S. subsidiary, Nissan Motor Corporation U.S.A. , in Gardena, California in 1960, headed by Yutaka Katayama . Nissan
Nissan
continued to improve their sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the Datsun
Datsun
Fairlady roadsters, the race-winning 411 series , the Datsun
Datsun
510 and the world-class Datsun
Datsun
240Z . By 1970, Nissan
Nissan
had become one of the world's largest exporters of automobiles. 2010 Nissan Maxima SV Sport

In the wake of the 1973 oil crisis , consumers worldwide (especially in the lucrative U.S. market) began turning to high-quality small economy cars. To meet the growing demand for its new Nissan Sunny
Nissan Sunny
, the company built new factories in Mexico
Mexico
( Nissan
Nissan
Mexicana was established in the early 1960s and commenced manufacturing since 1966 at their Cuernavaca assembly facility , making it their first North American assembly plant), Australia, New Zealand, Taiwan, United States ( Nissan
Nissan
Motor Manufacturing Corporation USA was established in 1980) and South Africa. The " Chicken Tax " of 1964 placed a 25% tax on commercial vans imported to the United States. In response, Nissan, Toyota
Toyota
Motor Corp. and Honda
Honda
Motor Co. began building plants in the U.S. in the early 1980s. Nissan's initial assembly plant, in Smyrna, Tennessee (which broke ground in 1980), at first built only trucks such as the 720 and Hardbody , but has since expanded to produce several car and SUV
SUV
lines, including the Altima , Maxima , Xterra, Pathfinder and LEAF all-electric car . The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the U.S. Government. An engine plant in Decherd, Tennessee followed, most recently a second assembly plant was established in Canton, Mississippi . In 1970, Teocar was created, which was a Greek assembly plant created in cooperation with Theoharakis. It was situated in Volos
Volos
, Greece and its geographical location was perfect as the city had a major port. The plant started production in 1980, assembling Datsun
Datsun
pick-up trucks and continued with the Nissan
Nissan
Cherry "> Nissan GT-R

In 2001, Nissan
Nissan
established a manufacturing plant in Brazil. In 2005, Nissan
Nissan
added operations in India, through its subsidiary Nissan
Nissan
Motor India
India
Pvt. Ltd. With its global alliance partner, Renault
Renault
, Nissan invested $990 million to set up a manufacturing facility in Chennai
Chennai
, catering to the Indian market as well as a base for exports of small cars to Europe. Nissan
Nissan
entered the Middle East market in 1957 when it sold its first car in Saudi Arabia. Nissan
Nissan
sold nearly 520,000 new vehicles in China
China
in 2009 in a joint venture with Dongfeng Motor . To meet increased production targets, Dongfeng- Nissan
Nissan
expanded its production base in Guangzhou
Guangzhou
, which would become Nissan's largest factory around the globe in terms of production capacity. Nissan
Nissan
also has moved and expanded its Nissan
Nissan
Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.

In 2014, Nissan
Nissan
cars will be produced by Renault-Samsung in South Korea. This production will start with 80,000 Nissan
Nissan
Rogue/X-Trail produced by Renault-Samsung Busan factory in South Korea, instead of being produced by Nissan
Nissan
in Japan.

In the U.S., Nissan
Nissan
has been increasing its reliance on sales to daily-rental companies like Enterprise Rent-A-Car or Hertz
Hertz
. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan
Nissan
became the only major auto maker to boost rental sales when the Detroit Three
Detroit Three
cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic auto makers.

RELATIONSHIPS WITH OTHER CAR COMPANIES

Ford Motor Company

In Australia
Australia
, between 1989 and 1992, Nissan
Nissan
Australia
Australia
shared models with Ford Australia
Australia
under a government-backed rationalisation scheme known as the Button Plan , with a version of the Nissan Pintara being sold as the Ford Corsair and a version of the Ford Falcon as the Nissan
Nissan
Ute . A variant of the Nissan Patrol was sold as the Ford Maverick during the 1988-94 model years.

In North America, Nissan
Nissan
partnered with Ford from 1993 to 2002 to market the Ohio built Mercury Villager
Mercury Villager
and the Nissan Quest . The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan
Nissan
and Ford announced the discontinuation of the arrangement.

In Europe, Nissan
Nissan
and Ford Europe partnered to produce the Nissan Terrano II and the badge engineered Ford Maverick, a mid-size SUV produced at the Nissan
Nissan
Motor Ibérica S.A (NMISA) plant in Barcelona
Barcelona
, Spain
Spain
. The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan
Japan
as a captive import , with the Nissan
Nissan
model marketed as the Nissan
Nissan
Mistral. Volkswagen

Nissan
Nissan
licensed the Volkswagen Santana . Production began in 1984, at Nissan's Zama, Kanagawa , and ended in May 1990. Alfa Romeo

From 1983 to 1987, Nissan
Nissan
cooperated with Alfa Romeo to build the Arna . The goal was for Alfa to compete in the family hatchback market segment, and for Nissan
Nissan
to establish a foothold in the European market. After Alfa Romeo's takeover by Fiat, both the car and cooperation were discontinued. General Motors

In Europe, GM and Nissan
Nissan
co-operated on the Light Commercial vehicle the Nissan Primastar
Nissan Primastar
. The high roof version is built in the NMISA plant in Barcelona
Barcelona
, Spain; while the low roof version is built at Vauxhall Motors / Opel
Opel
's Luton plant in Bedfordshire , UK

In 2013, GM announced its intentions to rebadge the Nissan
Nissan
NV200 commercial van as the 2015 model year Chevrolet City Express, to be introduced by end of 2014. Holden
Holden
, GM's Australian subsidiary, sold versions of the Nissan Pulsar as the Holden
Holden
Astra between 1984 and 1989. LDV

LDV Group
LDV Group
sold a badge engineered light commercial vehicle version of the Nissan Serena as the LDV Cub from 1996 to 2001. The Nissan equivalent was marketed as the Nissan
Nissan
Vannette Cargo.

ALLIANCE WITH RENAULT

Main article: Renault–Nissan Alliance Former CEO Carlos Ghosn has been credited with reviving Nissan
Nissan

In 1999, with Nissan
Nissan
facing severe financial difficulties, Nissan entered an alliance with Renault
Renault
S.A. of France.

Signed on 27 March 1999, the Renault-Nissan Alliance
Renault-Nissan Alliance
was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. In June 2001, Carlos Ghosn was named Chief Executive Officer of Nissan. In May 2005, Ghosn was named President of Renault. He was appointed President and CEO of Renault
Renault
on 6 May 2009. Nissan's management is a trans-cultural, diverse team.

The Renault-Nissan Alliance
Renault-Nissan Alliance
has evolved over years to Renault
Renault
holding 43.4% of Nissan
Nissan
shares, while Nissan
Nissan
holds 15% of Renault
Renault
shares. The alliance itself is incorporated as the Renault- Nissan
Nissan
B.V., founded on 28 March 2002 under Dutch law. Renault- Nissan
Nissan
B.V. is equally owned by Renault
Renault
and Nissan.

Under CEO Ghosn's " Nissan
Nissan
Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan
Nissan
and Infiniti
Infiniti
model line-ups. Ghosn has been recognized in Japan
Japan
for the company's turnaround in the midst of an ailing Japanese economy . Ghosn and the Nissan
Nissan
turnaround were featured in Japanese manga and popular culture. His achievements in revitalizing Nissan
Nissan
were noted by the Japanese Government, which awarded him the Japan
Japan
Medal with Blue Ribbon in 2004.

On 7 April 2010, Daimler AG
Daimler AG
exchanged a 3.9% share of its holdings for 3.9% from both Nissan
Nissan
and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.

On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ
AvtoVAZ
, Russia’s largest car company and owner of the country's biggest selling brand, Lada
Lada
. The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance
Renault-Nissan Alliance
took a combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault
Renault
and Nissan
Nissan
indirect control over the Russian manufacturer. Ghosn was appointed Chairman of the Board of AvtoVAZ
AvtoVAZ
on 27 June 2013.

ALLIANCE 2013 SALES

Renault 2,628,208

Nissan 5,102,979

Avtovaz 534,911

Total 8,266,098

Taken together, the Renault–Nissan Alliance sells one in ten cars worldwide, and would be the world's fourth largest automaker with 2013 sales of 8,266,098 units.

OTHER ALLIANCES AND JOINT VENTURES

* In 2003, Nissan
Nissan
and Dongfeng Motor Group formed a 50:50 joint venture with the name Dongfeng Motor Co., Ltd. (DFL). The company calls itself “China's first automotive joint venture enterprise with a complete series of trucks, buses, light commercial vehicles and passenger vehicles,” and “the largest joint-venture project of its scale.” * On 7 April 2010, Daimler AG
Daimler AG
exchanged a 3.1% share of its holdings for 3.1% from both Nissan
Nissan
and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development. * On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ
AvtoVAZ
, Russia’s largest car company and owner of the country's biggest selling brand, Lada
Lada
. Carlos Ghosn was appointed Chairman of the Board of AvtoVAZ
AvtoVAZ
on 27 June 2013. * Nissan
Nissan
is in an alliance with Ashok Leyland in India, producing light commercial vehicles. * Together with Mitsubishi Motors , Nissan
Nissan
develops mini cars which are produced at Mitsubishi’s Mizushima plant in Kurashiki, Okayama
Kurashiki, Okayama
, Japan. In May 2016 Nissan
Nissan
bought a controlling stake in Mitsubishi Motors for an estimated US$2.3 billion.

LEADERSHIP

Older style Nissan
Nissan
logo (1983–2002) Older Nissan corporate wordmark Current Nissan
Nissan
logo

Presidents and chief executive officers of Nissan:

* 1933–1939: Yoshisuke Aikawa
Yoshisuke Aikawa
* 1939–1942: Masasuke Murakami * 1942–1944: Genshichi Asahara (ja) * 1944–1945: Haruto Kudo (ja) * 1945–1945: Takeshi Murayama * 1945–1947: Souji Yamamoto * 1947–1951: Taichi Minoura * 1951–1957: Genshichi Asahara (ja) * 1957–1973: Katsuji Kawamata (ja) * 1973–1977: Tadahiro Iwakoshi * 1977–1985: Takashi Ishihara (ja) * 1985–1992: Yutaka Kume (ja) * 1992–1996: Yoshifume Tsuji * 1996–2001: Yoshikazu Hanawa (ja) * 2001–2017: Carlos Ghosn * 2017–present: Hiroto Saikawa

BRANDING AND CORPORATE IDENTITY

Carlos Ghosn in front of new CI at the 2013 earnings press conference in Yokohama. Current Nissan
Nissan
"Corporation" logo 2013.

BRANDS

NISSAN: Nissan's volume models are sold worldwide under the Nissan brand.

DATSUN: Until 1983, Nissan
Nissan
automobiles in most export markets were sold under the Datsun
Datsun
brand. In 1984 the Datsun
Datsun
brand was phased out and the Nissan
Nissan
brand was phased in. All cars in 1984 had both the Datsun
Datsun
and Nissan
Nissan
branding on them and in 1985 the Datsun
Datsun
name was completely dropped. In July 2013, Nissan
Nissan
announced the relaunch of Datsun
Datsun
as a brand targeted at emerging markets.

INFINITI: Since 1989, Nissan
Nissan
has sold its luxury models under the Infiniti
Infiniti
brand. In 2012, Infiniti
Infiniti
changed its headquarters to Hong Kong , where it is incorporated as Infiniti
Infiniti
Global Limited. Its president is former BMW executive Roland Krueger. From 2014, Infiniti cars are sold in Japan.

NISMO: Nissan's in-house tuning shop is Nismo
Nismo
, short for "Nissan Motorsport International Limited." Nismo
Nismo
is being re-positioned as Nissan's performance brand.

CORPORATE IDENTITY

For many years, Nissan
Nissan
used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands.

At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan
Nissan
the company and Nissan
Nissan
the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun
Datsun
brands.

Later in 2013, the Nissan
Nissan
"Company" logo changed to the Nissan "Corporation" logo. The latter is the currently used logo of Nissan Motor Co., Ltd.

SLOGANS

* 世界の日産 (romaji: Sekai no Nissan, English: Nissan
Nissan
of the World; 1960s) * 人とくるまの調和をめざす 日産自動車 (romaji: Hito to kuruma no chōwa o mezasu Nissanjidōsha, English: Nissan
Nissan
aims at harmony between people and cars; 1970–1973) * 人とクルマの明日をめざす 日産自動車 (romaji: Hito to kuruma no ashita o mezasu Nissanjidōsha, English: Nissan
Nissan
aims at tomorrow's people and cars; 1974–1977) * 人とクルマの明日をめざす 技術の日産 (romaji: Hito to kuruma no ashita o mezasu gijutsu no Nissan, English: Nissan technology aims at tomorrow's people and cars; 1978–1981) * 世界に愛される 先進技術の日産 (romaji: Sekai ni aisareru senshin gijutsu no Nissan, English: The world loves Nissan advanced technology; 1983) * もう走り始めています 21世紀へ 先進技術の日産 (romaji: Mō hashiri hajimete imasu 21 seiki e senshin gijutsu no Nissan, English: Nissan
Nissan
advanced technology began in the 21st Century; 1983–1985) * FEEL THE BEAT もっと楽しく感じるままに 技術の日産 (romaji: Feel The Beat motto tanoshiku kanjiru mama ni gijutsu no Nissan, English: Feel The Beat, more fun feel remains to the Nissan Technology; 1985–1991) * LIFE TOGETHER もっと楽しく感じるままに 技術の日産 (romaji: LIFE TOGETHER motto tanoshiku kanjiru mama ni gijutsu no Nissan, English: LIFE TOGETHER more fun feel remains to the Nissan Technology; 1991–1998) * もっと日産になる (romaji: Motto Nissan
Nissan
ni naru, English: There's more to Nissan; 1997–1999) * クルマのよろこびを日産 です (romaji: Kuruma no yorokobi o, Nissan
Nissan
desu, English: The joy in the car, it's Nissan; 1999–2000) * NISSAN, RENAISSANCE (2000–2002) * SHIFT_THE FUTURE (2002–2008) * SHIFT_THE WAY YOU MOVE (2008–2012) * SHIFT_ (2012–2013) * INNOVATION THAT EXCITES (2013–present)

PRODUCTS

At the NISMO shop, in Tsurumi-ku, Yokohama
Yokohama
, Japan
Japan

AUTOMOTIVE PRODUCTS

Main articles: List of Nissan vehicles and List of Nissan engines

Nissan
Nissan
has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s.

It also produced several memorable sports cars , including the Datsun Fairlady 1500, 1600 and 2000 Roadsters , the Z-car , an affordable sports car originally introduced in 1969; and the GT-R , a powerful all-wheel-drive sports coupe.

In 1985, Nissan
Nissan
created a tuning division, Nismo
Nismo
, for competition and performance development of such cars. One of Nismo's latest models is the 370Z Nismo. 2013 Nissan Altima
Nissan Altima
2.5SV

Nissan
Nissan
also sells a range of kei cars , mainly as a joint venture with other Japanese manufacturers like Suzuki
Suzuki
or Mitsubishi . Until 2013, Nissan
Nissan
rebadged kei cars built by other manufacturers. Beginning in 2013, Nissan
Nissan
and Mitsubishi shared the development of the Nissan DAYZ / Mitsubishi eK Wagon series . Nissan
Nissan
also has shared model development of Japanese domestic cars with other manufacturers, particularly Mazda
Mazda
, Subaru
Subaru
, Suzuki
Suzuki
and Isuzu
Isuzu
.

In China, Nissan
Nissan
produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Livina Geniss , the first in a range of a new worldwide family of medium-sized car.

In 2010, Nissan
Nissan
created another tuning division, IPL , this time for their premium/luxury brand Infiniti.

In 2011, after Nissan
Nissan
released the Nissan
Nissan
NV-Series in the United States, Canada, and Mexico, Nissan
Nissan
created a commercial sub brand called Nissan
Nissan
Commercial Vehicles which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets.

In 2013, Nissan
Nissan
launched the Qashqai SUV
SUV
in South Africa, along with their new motorsport Qashqai Car Games.

Japan

A Nissan
Nissan
dealership in Nagano
Nagano
Nissan
Nissan
Red and Blue Stage dealership Nagano
Nagano
(2009)

As of 2007 in Japan, Nissan
Nissan
sells its products with internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front.

Previously, Nissan
Nissan
used two dealership names called " Nissan
Nissan
Blue Stage" (ja:日産・ブルーステージ, Nissan
Nissan
Burū Sutēji), " Nissan
Nissan
Red Stage" (ja:日産・レッドステージ, Nissan
Nissan
Reddo Sutēji), and " Nissan
Nissan
Red and Blue Stage" (ja:日産・レッド&ブルーステージ, Nissan
Nissan
Reddo "> 2006 Nissan Titan King Cab Main article: Nissan Titan

The Nissan Titan was introduced in 2004, as a full-size pickup truck produced for the North American market, the truck shares the stretched Nissan F-Alpha platform with the Nissan Armada
Nissan Armada
and Infiniti
Infiniti
QX56 SUVs . It was listed by Edmunds.com as the best full-size truck.

Japan

The first Cabstar (A320) appeared in March 1968, as a replacement for the earlier Datsun
Datsun
Cablight. It is a cab-over engine truck and was available either as a truck, light van (glazed van), or as a "route van" (bus). It uses the 1189 cc Nissan
Nissan
D12 engine with 56 PS (41 kW). After some modifications and the new 1.3 liter J13 engine, with 67 PS (49 kW), in August 1970 the code became A321. The Cabstar underwent another facelift with an entirely new front clip in May 1973. The 1483 cc J15 engine became standard fitment at this time (PA321), with 77 PS (57 kW) at 5200 rpm. The Cabstar was placed just beneath the slightly bigger Homer range in Nissan's commercial vehicle lineup. It received a full makeover in January 1976, although the van models were not replaced.

Second Generation

The F20 Nissan
Nissan
Homer, introduced in January 1976, was also sold as the Nissan
Nissan
Datsun
Datsun
Cabstar in Japan. Both ranges were sold with either a 1.5 (J15) or a 2.0 liter (H20) petrol inline-four or with the 2.2 liter SD22 diesel engine. The F20 received a desmogged engine range in September 1979 and with it a new chassis code, F21. Manufacturing of the heavier range (H40-series) Atlas began in December 1981, while the lighter series Atlas (F22) was introduced in February 1982 - this succeeded both the Homer and Cabstar ranges and the nameplate has not been used in the Japanese market since.

Europe

The Atlas F22 was sold in Europe as the Nissan Cabstar and proved a popular truck in the UK market due to its reliability and ability to carry weight. From 1990 the range widened and was sold as the Cabstar E. Actually (2015) the Cabstar is manufactured in the NSIO (Nissan Spanish Industrial Operations) Plant in Ávila, Spain
Spain
under the brand name of NT400.

ELECTRIC VEHICLES

Main articles: Nissan electric vehicles and Nissan Leaf See also: Renault–Nissan Alliance zero-emission vehicles Nissan
Nissan
e-NV200 all-electric commercial van

Nissan
Nissan
introduced its first battery electric vehicle , the Nissan Altra at the Los Angeles International Auto Show on 29 December 1997. Unveiled in 2009, the EV-11 prototype electric car was based on the Nissan Tiida (Versa in North America), with the conventional gasoline engine replaced with an all-electric drivetrain .

In 2010, Nissan
Nissan
introduced the Nissan
Nissan
LEAF as the first mass-market, all-electric vehicle launched globally. As of March 2014 , the Nissan Leaf was the world's best selling highway-capable all-electric car ever. Global sales totaled 100,000 Leafs by mid January 2014, representing a 45% market share of worldwide pure electric vehicles sold since 2010. Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued ranking as the all-time best selling all-electric car.

Nissan's second all-electric vehicle, the Nissan e-NV200 , was announced in November 2013. Series production at the Nissan
Nissan
Plan in Barcelona
Barcelona
, Spain
Spain
, began on May 7, 2014. The e-NV200 commercial van is based on the Nissan
Nissan
Leaf. Nissan
Nissan
plans to launch two additional battery electric vehicles by March 2017.

In June 2016, Nissan
Nissan
announced it will introduce its first range extender car in Japan
Japan
before March 2017. The series plug-in hybrid will use a new hybrid system, dubbed e-Power, which debuted with the Nissan
Nissan
Gripz concept crossover showcased at the September 2015 Frankfurt Auto Show . As of August 2016 , Nissan
Nissan
electric vehicles were sold in 48 world markets. Nissan
Nissan
global electric vehicle sales passed 275,000 units in December 2016.

AUTONOMOUS CARS

Nissan
Nissan
autonomous car prototype technology was fitted on a Nissan Leaf all-electric car .

In August 2013 Nissan
Nissan
announced its plans to launch several driverless cars by 2020. The company is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014. Nissan
Nissan
installed its autonomous car technology in a Nissan
Nissan
Leaf all-electric car for demonstration purposes. The car was demonstrated at Nissan
Nissan
360 test drive event held in California in August 2013. In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows to drive it on Japanese public roads. The testing car will be used by Nissan engineers to evaluate how its in-house autonomous driving software performs in the real world. Time spent on public roads will help refine the car’s software for fully automated driving. The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan
Japan
in November 2013. The Leaf drove on the Sagami Expressway in Kanagawa prefecture , near Tokyo. Nissan
Nissan
vice chairman Toshiyuki Shiga and the prefecture’s Governor, Yuji Kuroiwa, rode in the car during the test.

NON-AUTOMOTIVE PRODUCTS

Nissan
Nissan
has also had a number of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan
Japan
Telecom (both now merged into KDDI ) in 1999. Nissan
Nissan
offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings . Nissan
Nissan
also owns Nissan Marine , a joint venture with Tohatsu Corp that produces motors for smaller boats and other maritime equipment.

Nissan
Nissan
also built the M-V
M-V
orbital rocket.

MARKETING ACTIVITIES

Nismo
Nismo
is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the All Japan
Japan
Sports Prototype
Prototype
Championship , Super GT , IMSA GT Championship
IMSA GT Championship
, World Sportscar Championship , FIA World Endurance Championship , British Touring Car Championship , Supercars Championship and Blancpain GT Series . Also, they were featured at the World Series by Nissan from 1998 to 2004.

Nissan
Nissan
sponsored the Los Angeles Open golf tournament from 1987 to 2007.

Beginning in 2015, Nissan
Nissan
became the naming rights sponsor for Nissan Stadium , the home of the Tennessee Titans
Tennessee Titans
and Tennessee State University football teams in Nashville . Nissan
Nissan
also became the official sponsor of the Heisman Trophy and UEFA Champions League .

GLOBAL SALES FIGURES

CALENDAR YEAR GLOBAL SALES

2010 4,080,588

2011 4,669,981

2012 4,940,181

2013 5,102,979

2014 5,310,064

2015 5,421,804

2016 5,559,902

MANUFACTURING LOCATIONS

Data extracted from Nissan's international corporate website. World locations of Nissan
Nissan
Motor factories as of 2013

* Japan
Japan

* Oppama, Yokosuka, Kanagawa
Yokosuka, Kanagawa
(Oppama Plant & Research Center) * Kaminokawa, Tochigi (Tochigi Plant) * Kanda, Fukuoka ( Nissan
Nissan
Motor Kyushu & Nissan Shatai Kyushu Plant ) * Kanagawa-ku , Yokohama, Kanagawa
Yokohama, Kanagawa
( Yokohama
Yokohama
Engine Plant, Nissan's oldest factory) * Iwaki, Fukushima (Iwaki Engine Plant) * Hiratsuka, Kanagawa ( Nissan Shatai Shonan
Shonan
Plant) * Nagoya, Aichi
Nagoya, Aichi
(Aichi Machine Industry Atsuta border:solid #aaa 1px">

* Tokyo portal * Companies portal * Japanese Car portal

* Ashok Leyland Nissan
Nissan
Vehicles * Autech
Autech
* Calsonic * Dongfeng Motor Company * Dongfeng Nissan-Diesel Company * Impul * Jatco * Laurence Hartnett * Nissan Engine Museum * Nissan Proving Grounds * Project Better Place * Shinichiro Sakurai * Yokohama
Yokohama
F. Marinos * Yulon

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Production, Sales and Export Results for Calendar Year 2012" (Press release). Nissan. 29 January 2013. Retrieved 3 February 2013. * ^ " Nissan
Nissan
Production, Sales and Export Results for Calendar Year 2013" (Press release). Nissan. 29 January 2014. Retrieved 3 February 2014. * ^ " Nissan
Nissan
Production, Sales and Export Results for December 2014 and Calendar Year 2014" (Press release). Nissan. 28 January 2015. Retrieved 6 February 2015. * ^ " Nissan
Nissan
Production, Sales and Export Results for December 2015 and Calendar Year 2015" (Press release). Nissan. 28 January 2016. Retrieved 6 February 2016. * ^ " Nissan
Nissan
Annual Report 2016" (PDF) (Press release). Nissan. Retrieved 10 May 2017. * ^ " Nissan
Nissan
Facilities Overseas". Retrieved 19 December 2013. * ^ ようこそ、日産の工場へ (IN JAPANESE). NISSAN. RETRIEVED 21 JULY 2015. * ^ Nissan
Nissan
Decides to Establish New Company Based on its Kyushu Plant. Retrieved 28 May 2012. * ^ NISSAN SHATAI : Company History(1990–2009). Retrieved 16 April 2010. * ^ http://www.aichikikai.co.jp/english/index.html Aichi Machine Industry * ^ http://www.nissan-kohki.jp/info/english.html Nissan
Nissan
Kohki * ^ 日産村山工場跡地 (IN JAPANESE). JAPAN: CITY OF MUSASHIMURAYAMA. 16 APRIL 2010. ARCHIVED FROM THE ORIGINAL ON 16 JULY 2015. RETRIEVED 22 JULY 2015. * ^ "earlydatsun.com". earlydatsun.com. Retrieved 10 April 2016. * ^ http://www.nissan-global.com/EN/DOCUMENT/PDF/AR/2003/ar2003_12.pdf * ^ " Infiniti
Infiniti
models to be manufactured in XiangYang, China beginning 2014" (Press release). Nissan. 28 May 2012. Retrieved 29 December 2014. * ^ "DongFeng Nissan
Nissan
Dalian
Dalian
plant commences production" (Press release). Nissan. 18 October 2014. Retrieved 29 December 2014. * ^ Ohnsman, Alan (6 October 2011). Nissan
Nissan
Plans $1.4 Billion Plant in Brazil
Brazil
to Boost Sales. Bloomberg. Retrieved on 10 August 2013.

BIBLIOGRAPHY

* Cusumano, Michael A. (1985). The Japanese Automobile Industry. Harvard University Press. ISBN 0-674-47255-1 .

EXTERNAL LINKS

Wikimedia Commons has media related to NISSAN .

Wikimedia Commons has media related to NISSAN DEALERSHIPS .

* Official NISSAN GLOBAL corporate website * Official website

* v * t * e

Nissan Motor Company

MARQUES Current Datsun
Datsun
Infiniti
Infiniti
Nissan
Nissan
Venucia 1 Defunct/Integrated Prince Kurogane Aichi Shatai Sold Nissan Diesel

DIVISIONS AND SUBSIDIARIES

* Autech
Autech
* Infiniti
Infiniti
* Nismo
Nismo
* Nissan Motor India Private Limited * Nissan Motor Manufacturing UK

JOINT VENTURES

* Dongfeng Motor Co., Ltd. (50%) * Ghandhara Nissan * Nissan Motor Indonesia * Nissan
Nissan
Philippines
Philippines
* Renault–Nissan Alliance * Tan Chong Motor

SHAREHOLDINGS

* Mitsubishi (34%)

CURRENT DATSUN VEHICLES

* redi-Go * Go * Go+ * on-Do * mi-Do

CURRENT NISSAN VEHICLES

CARS

* 370Z/Fairlady Z * AD Van
Van
* Altima

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