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Nissan
Nissan
Motor Co., Ltd.Global Headquarters in Yokohama, JapanNative name日産自動車株式会社Romanized name Nissan
Nissan
Jidōsha Kabushiki-gaishaTypePublic (K.K.)Traded asTYO: 7201 TOPIX Core 30 ComponentIndustryAutomotiveFounded26 December 1933; 85 years ago (1933-12-26) (under Nissan Group)[1][2]FoundersMasujiro Hashimoto[3]Kenjiro DenRokuro AoyamaMeitaro TakeuchiYoshisuke AikawaWilliam R. GorhamHeadquartersNishi-ku, Yokohama, Japan (Officially registered in Kanagawa-ku, Yokohama, Kanagawa Prefecture)Area servedWorldwideKey peopleYasushi Kimura (Chair of the board) Hiroto Saikawa
Hiroto Saikawa
(President and CEO)ProductsAutomobiles, luxury vehicles, commercial vehicles, outboard motors, forklift trucksProduction output 5,556,241 units (2016)[4]Revenue ¥11.95 trillion (FY2017)[5]Operating income ¥574.7 billion (FY2017)[5] Net income
Net income
¥746.9 billion (FY2017)[5]Total assets ¥18.74 trillion (FY2017)[5]Total equity ¥5.38 trillion (FY2017)[5]Owner Renault
Renault
(43.4%)Number of employees138,910 (FY2017)[6]DivisionsNissanInfinitiNismoDatsunSubsidiaries List Transportation: Nissan
Nissan
Commercial Vehicles Dongfeng Motor Co., Ltd.
Dongfeng Motor Co., Ltd.
(50%) Venucia
Venucia
(50%) Nissan Shatai
Nissan Shatai
(43%) Mitsubishi Motors
Mitsubishi Motors
(34%) Renault
Renault
(15%) Other: Nissan
Nissan
Techno Autech Jatco International: Nissan
Nissan
India Nissan
Nissan
Motor Manufacturing UK Ghandhara Nissan Limited Nissan
Nissan
Motor Indonesia Nissan
Nissan
USA Nissan
Nissan
Canada Nissan
Nissan
Mexico

Websitewww.nissan-global.com/EN/index.html Nissan
Nissan
Motor Co., Ltd. (Japanese: 日産自動車株式会社, Hepburn: Nissan Jidōsha Kabushiki-gaisha), usually shortened to Nissan (/ˈniːsɑːn/ or UK: /ˈnɪsæn/; Japanese pronunciation: [ɲissaɴ]), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun
Datsun
brands with in-house performance tuning products labelled Nismo. The company traces its name to the Nissan
Nissan
zaibatsu, now called Nissan
Nissan
Group. Since 1999, Nissan
Nissan
has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan
Nissan
of Japan, Mitsubishi Motors
Mitsubishi Motors
of Japan
Japan
and Renault
Renault
of France. As of 2013, Renault
Renault
holds a 43.4% voting stake in Nissan, while Nissan
Nissan
holds a 15% non-voting stake in Renault. From 2009 to 2017 Carlos Ghosn
Carlos Ghosn
served as CEO of both companies. In February 2017 Ghosn announced he would step down as CEO of Nissan
Nissan
on 1 April 2017, while remaining chairman of the company.[7] On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged underreporting of his income to Japanese financial authorities.[8] After 108 days in detention, Ghosn was released on bail, but after 29 days he was again detained on new charges (4 April 2019). He'd been due to hold a news conference, but instead his lawyers released a video of Ghosn alleging this 2018-2019 Nissan
Nissan
scandal is itself evidence of value destruction and Nissan corporate mismanagement.[9] In 2013, Nissan
Nissan
was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford.[10] Taken together, the Renault–Nissan Alliance
Renault–Nissan Alliance
would be the world's fourth largest automaker.[citation needed] Nissan
Nissan
is the leading Japanese brand in China, Russia and Mexico.[11] In 2014 Nissan
Nissan
was the largest car manufacturer in North America.[12] Nissan
Nissan
is the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018.[13] The top-selling vehicle of the car-maker's fully electric lineup is the Nissan
Nissan
LEAF, an all-electric car and the world's top-selling highway-capable plug-in electric car in history. In January 2018, Nissan
Nissan
CEO Hiroto Saikawa
Hiroto Saikawa
announced that all Infiniti vehicles launched from 2021 will be hybrid vehicles or all-electric vehicles.[14]

Contents

1 History

1.1 Beginnings of Datsun
Datsun
brand name from 1914 1.2 Nissan
Nissan
name first used in 1930s 1.3 Nissan
Nissan
Motor organized in 1934 1.4 Nissan's early American connection 1.5 Austin Motor Company relations (1937–1960s) 1.6 100 Day Strike of 1953 1.7 Merger with Prince Motor Company 1.8 Miss Fairlady 1.9 Foreign expansion 1.10 Relationships with other car companies 1.11 Alliance with Renault 1.12 Other alliances and joint ventures

2 Leadership 3 Branding and corporate identity

3.1 Brands 3.2 Corporate identity

4 Products

4.1 Automotive products

4.1.1 Japan

4.2 Trucks

4.2.1 Japan 4.2.2 Second generation 4.2.3 Europe

4.3 Electric vehicles 4.4 Autonomous cars 4.5 Non-automotive products

5 Marketing activities 6 Global sales figures 7 Research and development 8 Manufacturing locations 9 See also 10 Notes and references 11 Bibliography 12 External links

History[edit] See also: List of Nissan
Nissan
vehicles Beginnings of Datsun
Datsun
brand name from 1914[edit] Datsun
Datsun
Type 11 Masujiro Hashimoto founded the Kaishinsha Motor Car Works (Kaishinsha jidōsha kōjō A Good Company Automobile Manufacturer) 1 July 1911; 108 years ago (1911-07-01) in Tokyo's Azabu-Hiroo district, Japan's first automobile manufacturer. In 1914, the company produced its first car, called DAT.[3][1][2] The new car's model name was an acronym of the company's investors' surnames:

Kenjiro Den (Den Kenjirō) Rokuro Aoyama (Aoyama Rokurō) Meitaro Takeuchi (Takeuchi Meitarō) It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun
Datsun
passenger cars. The vast majority of its output were trucks, due to an almost non- existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the 1923 Great Kantō earthquake. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from the United States.[15][better source needed] Commercial operations were placed on hold during Japan's participation in World War I, and the company contributed to the war effort. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd (Jitsuyō Jidōsha Seizō Kabushiki-Gaisha) a.k.a. Jitsuyo Jidosha Seizo (established 1919 as a Kubota subsidiary) to become DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. (ダット自動車製造株式会社, DAT Jidōsha Seizō Kabushiki-Gaisha) in Osaka
Osaka
until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.[16] In 1931, DAT came out with a new smaller car, called the Datsun
Datsun
Type 11, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan Group zaibatsu took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" ) in Japanese, hence the name "Datsun" (ダットサン, Dattosan).[17] In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. (Jidōsha Seizō Kabushiki-Gaisha, "Automobile Manufacturing Co., Ltd.") and was moved to Yokohama.

Nissan
Nissan
name first used in 1930s[edit] In 1928, Yoshisuke Aikawa
Yoshisuke Aikawa
(nickname: Gisuke/Guisuke Ayukawa) founded the holding company Nihon Sangyo (日本産業 Japan
Japan
Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation[18] used on the Tokyo Stock Exchange
Tokyo Stock Exchange
for Nihon Sangyo. This company was Nissan
Nissan
"Zaibatsu" which included Tobata Casting and Hitachi. At this time Nissan
Nissan
controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.[19] The zaibatsu eventually grew to include 74 firms, and became the fourth-largest in Japan
Japan
during World War II.[20] In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting, and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.[21]

Nissan
Nissan
Motor organized in 1934[edit] In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named Nissan
Nissan
Motor Co., Ltd. (日産自動車, Nissan Jidōsha).[22] The shareholders of the new company however were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor effectively became owned by Nihon Sangyo and Hitachi.[23] In 1935, construction of its Yokohama
Yokohama
plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off the line at the Yokohama
Yokohama
plant.[15] Nissan
Nissan
built trucks, airplanes, and engines for the Imperial Japanese Army. In November 1937 Nissan's headquarter was moved to Hsinking, the capital of Manchukuo. In December the company changed name to Manchuria Heavy Industries Developing Co (MHID).[24][25] In 1940, first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile), one of MHID's companies, for assembly.[15] In 1944, the head office was moved to Nihonbashi, Tokyo, and the company name was changed to Nissan
Nissan
Heavy Industries, Ltd., which the company kept through 1949.[15]

Nissan's early American connection[edit] The Graham-Paige
Graham-Paige
based Nissan
Nissan
Model 70 sedan DAT had inherited Kubota's chief designer, American engineer William R. Gorham. This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future.[15][26] Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan
Nissan
started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige
Graham-Paige
Company.[22] Nissan
Nissan
also had a Graham license under which passenger cars, buses and trucks were made.[26] In David Halberstam's 1986 book The Reckoning, Halberstam states "In terms of technology, Gorham was the founder of the Nissan
Nissan
Motor Company" and that "young Nissan
Nissan
engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions."[27]

Austin Motor Company relations (1937–1960s)[edit] 1937 Datsun
Datsun
model 16 Austin Seven Ruby From 1934 Datsun
Datsun
began to build Austin 7s under licence. This operation became the greatest success of Austin's overseas licensing of its Seven and marked the beginning of Datsun's international success.[citation needed] In 1952, Nissan
Nissan
entered into a legal agreement with Austin,[28][29] for Nissan
Nissan
to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan
Japan
under the Austin trademark. The agreement called for Nissan
Nissan
to make all Austin parts locally within three years, a goal Nissan
Nissan
met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan
Nissan
rights to use Austin patents, which Nissan
Nissan
used in developing its own engines for its Datsun
Datsun
line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the Austin A50
Austin A50
– completely built by Nissan
Nissan
and featuring a new 1489 cc engine—was on the market in Japan. Nissan
Nissan
produced 20,855 Austins from 1953 to 1959.[30] Nissan
Nissan
leveraged the Austin patents to further develop their own modern engine designs past what the Austin's A- and B-family designs offered. The apex of the Austin-derived engines was the new design A series engine in 1966. In 1967, Nissan
Nissan
introduced its new highly advanced four cylinder overhead cam (OHC) Nissan
Nissan
L engine, which while similar to Mercedes-Benz
Mercedes-Benz
OHC designs was a totally new engine designed by Nissan. This engine powered the new Datsun
Datsun
510, which gained Nissan respect in the worldwide sedan market. Then, in 1969 Nissan
Nissan
introduced the Datsun
Datsun
240Z sports car which used a six-cylinder variation of the L series engine, developed under Nissan
Nissan
Machinery ( Nissan
Nissan
Koki Co., Ltd. 日産工機) in 1964, a former remnant of another auto manufacturer Kurogane. The 240Z was an immediate sensation and lifted Nissan
Nissan
to world-class status in the automobile market.[31]

100 Day Strike of 1953[edit] 1953 Nissan
Nissan
labor dispute During the Korean War, Nissan
Nissan
was a major vehicle producer for the U.S. Army.[32] After the Korean War
Korean War
ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant.[32][33] Nissan
Nissan
was in financial difficulties, and when wage negotiations came, the company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the U.S. occupation forces arrested several union leaders.[32] The union ran out of strike funds, and was defeated. A new labor union was formed,[34] with Shioji Ichiro one of its leaders. Ichiro had studied at Harvard University
Harvard University
on a U.S. government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs.[35] Ichiro's idea was made part of a new union contract [35] that prioritized productivity. Between 1955 and 1973, Nissan
Nissan
"expanded rapidly on the basis of technical advances supported – and often suggested – by the union." Ichiro became president of the Confederation of Japan
Japan
Automobile Workers Unions and "the most influential figure in the right wing of the Japanese labor movement."[32]

Merger with Prince Motor Company[edit] 1966 Prince R380
Prince R380
racecar In 1966, Nissan
Nissan
merged with the Prince Motor Company, bringing more upmarket cars, including the Skyline and Gloria, into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan
Nissan
name. "Prince," was used at the Japanese Nissan
Nissan
dealership " Nissan
Nissan
Prince Shop" until 1999, when " Nissan
Nissan
Red Stage" replaced it. Nissan
Nissan
Red Stage itself has been replaced as of 2007. The Skyline lives on as the G Series of Infiniti.

Miss Fairlady[edit] To capitalize the renewed investment during 1964 Summer Olympics, Nissan
Nissan
established the gallery on the second and third floors of the San-ai building, located in Ginza, Tokyo. To attract visitors, Nissan started using beautiful female showroom attendants where Nissan
Nissan
held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after " Datsun
Datsun
Demonstrators" from the 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play My Fair Lady
My Fair Lady
of the era. Miss Fairladys became the marketers of the Datsun
Datsun
Fairlady 1500.[36][37][38] In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan
Nissan
Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).[39] In April 2012, 7 more Miss Fairlady candidates were added, for a total of 48 Nissan
Nissan
Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).[40] In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan
Nissan
Miss Fairlady pageants.[41]

Foreign expansion[edit] 1971 Datsun
Datsun
240Z (U.S. model) in green metallic In the 1950s, Nissan
Nissan
decided to expand into worldwide markets. Nissan management realized their Datsun
Datsun
small car line would fill an unmet need in markets such as Australia
Australia
and the world's largest car market, the United States. They first showed the Datsun
Datsun
Bluebird at the 1958 Los Angeles Auto Show.[15][42] The company formed a U.S. subsidiary, Nissan
Nissan
Motor Corporation U.S.A., in Gardena, California[43] in 1960, headed by Yutaka Katayama.[15] Nissan
Nissan
continued to improve their sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the Datsun
Datsun
Fairlady roadsters, the race-winning 411 series, the Datsun
Datsun
510 and the world-class Datsun
Datsun
240Z. By 1970, Nissan
Nissan
had become one of the world's largest exporters of automobiles.

2010 Nissan Maxima
Nissan Maxima
SV Sport In the wake of the 1973 oil crisis, consumers worldwide (especially in the lucrative U.S. market) began turning to high-quality small economy cars. To meet the growing demand for its new Nissan
Nissan
Sunny, the company built new factories in Mexico ( Nissan
Nissan
Mexicana was established in the early 1960s and commenced manufacturing since 1966 at their Cuernavaca assembly facility, making it their first North American assembly plant), Australia, New Zealand, Taiwan, United States ( Nissan
Nissan
Motor Manufacturing Corporation USA was established in 1980) and South Africa. The "Chicken Tax" of 1964 placed a 25% tax on commercial vans imported to the United States.[44] In response, Nissan, Toyota Motor Corp. and Honda
Honda
Motor Co. began building plants in the U.S. in the early 1980s.[44] Nissan's initial assembly plant Smyrna assembly plant (which broke ground in 1980) at first built only trucks such as the 720 and Hardbody, but has since expanded to produce several car and SUV
SUV
lines, including the Altima, Maxima, Rogue, Pathfinder, Infiniti
Infiniti
QX60 and LEAF all-electric car. The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the U.S. Government. An engine plant in Decherd, Tennessee followed, most recently a second assembly plant was established in Canton, Mississippi. In 1970, Teocar was created, which was a Greek assembly plant created in cooperation with Theoharakis.[45] It was situated in Volos, Greece and its geographical location was perfect as the city had a major port. The plant started production in 1980, assembling Datsun
Datsun
pick-up trucks and continuing with the Nissan Cherry
Nissan Cherry
and Sunny automobiles. Until May 1995 170,000 vehicles were made, mainly for Greece. By the early 1980s, Nissan
Nissan
(Datsun) had long been the best selling Japanese brand in Europe.[46] In order to overcome export tariffs and delivery costs to its European customers, Nissan contemplated establishing a plant in Europe. Nissan
Nissan
tried to convert the Greek plant into one manufacturing cars for all European countries. However, due to issues with the Greek government not only did that not happen but the plant itself was closed. A joint venture with Italy's then state-owned Alfa Romeo
Alfa Romeo
was also entered in 1980, leading to Italian production of the Nissan Cherry
Nissan Cherry
and an Alfa-badged version, the Alfa Romeo
Alfa Romeo
Arna.[47] After an extensive review, Nissan
Nissan
decided to go it alone instead. The City of Sunderland
City of Sunderland
in the north east of England was chosen for its skilled workforce and its location near major ports. The plant was completed in 1986 as the subsidiary Nissan
Nissan
Motor Manufacturing (UK) Ltd. By 2007, it was producing 400,000 vehicles per year, landing it the title of the most productive plant in Europe.

2013 Nissan
Nissan
GT-R In 2001, Nissan
Nissan
established a manufacturing plant in Brazil. In 2005, Nissan
Nissan
added operations in India, through its subsidiary Nissan
Nissan
Motor India Pvt. Ltd.[48] With its global alliance partner, Renault, Nissan
Nissan
invested $990 million to set up a manufacturing facility in Chennai, catering to the Indian market as well as a base for exports of small cars to Europe.[49][50] Nissan
Nissan
entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.[51] Nissan
Nissan
sold nearly 520,000 new vehicles in China in 2009 in a joint venture with Dongfeng Motor. To meet increased production targets, Dongfeng- Nissan
Nissan
expanded its production base in Guangzhou, which would become Nissan's largest factory around the globe in terms of production capacity.[52] Nissan
Nissan
also has moved and expanded its Nissan
Nissan
Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.[53] In the U.S., Nissan
Nissan
has been increasing its reliance on sales to daily-rental companies like Enterprise Rent-A-Car
Enterprise Rent-A-Car
or Hertz. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan
Nissan
became the only major automaker to boost rental sales when the Detroit Three
Detroit Three
cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic automakers.[54] In late July 2019, Nissan
Nissan
announced it would lay off 12,500 employees over the next 3 years, citing a 95% year on year net income fall. Hiroto Saikawa, CEO at the time, confirmed the majority of those cuts would be plant workers.[55]

Relationships with other car companies[edit]

Luxgen Luxgen
Luxgen
and Nissan
Nissan
partner to assemble vehicles in the Philippines with its affiliate Nissan Motor Philippines
Nissan Motor Philippines
Inc. (NMPI).[56]

Ford Motor Company In Australia, between 1989 and 1992, Nissan
Nissan
Australia
Australia
shared models with Ford Australia
Australia
under a government-backed rationalisation scheme known as the Button Plan, with a version of the Nissan Pintara
Nissan Pintara
being sold as the Ford Corsair and a version of the Ford Falcon as the Nissan
Nissan
Ute.[57] A variant of the Nissan Patrol
Nissan Patrol
was sold as the Ford Maverick during the 1988–94 model years. In North America, Nissan
Nissan
partnered with Ford from 1993 to 2002 to market the Ohio built Mercury Villager
Mercury Villager
and the Nissan
Nissan
Quest. The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan
Nissan
and Ford announced the discontinuation of the arrangement.[58] In Europe, Nissan
Nissan
and Ford Europe partnered to produce the Nissan Terrano II and the badge engineered Ford Maverick, a mid-size SUV produced at the Nissan
Nissan
Motor Ibérica S.A (NMISA) plant in Barcelona, Spain. The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan
Japan
as a captive import, with the Nissan
Nissan
model marketed as the Nissan
Nissan
Mistral.

Volkswagen Nissan
Nissan
licensed the Volkswagen Santana. Production began in 1984, at Nissan's Zama, Kanagawa,[59][60] and ended in May 1990.[61]

Alfa Romeo From 1983 to 1987, Nissan
Nissan
cooperated with Alfa Romeo
Alfa Romeo
to build the Arna.[47] The goal was for Alfa to compete in the family hatchback market segment, and for Nissan
Nissan
to establish a foothold in the European market.[62] After Alfa Romeo's takeover by Fiat, both the car and cooperation were discontinued.

General Motors In Europe, GM and Nissan
Nissan
co-operated on the Light Commercial vehicle the Nissan
Nissan
Primastar. The high roof version is built in the NMISA plant in Barcelona, Spain; while the low roof version is built at Vauxhall Motors/Opel's Luton plant in Bedfordshire, UK In 2013, GM announced its intentions to rebadge the Nissan
Nissan
NV200 commercial van as the 2015 model year Chevrolet City Express, to be introduced by end of 2014.[63] Holden, GM's Australian subsidiary, sold versions of the Nissan Pulsar
Nissan Pulsar
as the Holden
Holden
Astra between 1984 and 1989.[64]

LDV LDV Group
LDV Group
sold a badge engineered light commercial vehicle version of the Nissan Serena
Nissan Serena
as the LDV Cub
LDV Cub
from 1996 to 2001. The Nissan equivalent was marketed as the Nissan
Nissan
Vannette Cargo.

Alliance with Renault[edit] Main article: Renault– Nissan
Nissan
Alliance Former CEO Carlos Ghosn
Carlos Ghosn
has been credited with reviving Nissan In 1999, facing severe financial difficulties, Nissan
Nissan
entered an alliance with Renault
Renault
S.A. of France.[65] Signed on 27 March 1999, the Renault-Nissan Alliance
Renault-Nissan Alliance
was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. In the spring of 2000, Yanase, Japan's premier seller of imported automobiles, cancelled its licensing contract with Renault, and Nissan
Nissan
took over as the sole licensee. In June 2001, Carlos Ghosn
Carlos Ghosn
was named chief executive officer of Nissan. In May 2005, Ghosn was named president of Renault. He was appointed president and CEO of Renault
Renault
on 6 May 2009.[66] Nissan's management is a trans-cultural, diverse team.[67] The Renault-Nissan Alliance
Renault-Nissan Alliance
has evolved over years to Renault
Renault
holding 43.4% of Nissan
Nissan
shares, while Nissan
Nissan
holds 15% of Renault
Renault
shares. The alliance itself is incorporated as the Renault- Nissan
Nissan
B.V., founded on 28 March 2002 under Dutch law. Renault- Nissan
Nissan
B.V. is equally owned by Renault
Renault
and Nissan.[68] Under CEO Ghosn's " Nissan
Nissan
Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history,[69] catapulting Nissan
Nissan
to record profits and a dramatic revitalization of both its Nissan
Nissan
and Infiniti
Infiniti
model line-ups. Ghosn has been recognized in Japan
Japan
for the company's turnaround in the midst of an ailing Japanese economy. Ghosn and the Nissan
Nissan
turnaround were featured in Japanese manga and popular culture. His achievements in revitalizing Nissan
Nissan
were noted by the Japanese Government, which awarded him the Japan
Japan
Medal with Blue Ribbon in 2004.[70] On 7 April 2010, Daimler AG
Daimler AG
exchanged a 3.9% share of its holdings for 3.9% from both Nissan
Nissan
and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.[71] On 12 December 2012, the Renault–Nissan Alliance
Renault–Nissan Alliance
formed a joint venture with Russian Technologies
Russian Technologies
(Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.[72] The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance
Renault-Nissan Alliance
took a combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault
Renault
and Nissan
Nissan
indirect control over the Russian manufacturer.[73] Ghosn was appointed chairman of the board of AvtoVAZ
AvtoVAZ
on 27 June 2013.[74]

Alliance 2013 sales

Renault

2,628,208

Nissan

5,102,979

Avtovaz

534,911

Total

8,266,098 [75][76] Taken together, the Renault–Nissan Alliance
Renault–Nissan Alliance
sells one in ten cars worldwide, and would be the world's fourth largest automaker with 2013 sales of 8,266,098 units.[77][77]

Other alliances and joint ventures[edit] In 2003, Nissan
Nissan
and Dongfeng Motor
Dongfeng Motor
Group formed a 50:50 joint venture with the name Dongfeng Motor Co., Ltd.
Dongfeng Motor Co., Ltd.
(DFL). The company calls itself "China's first automotive joint venture enterprise with a complete series of trucks, buses, light commercial vehicles and passenger vehicles," and "the largest joint-venture project of its scale."[78] On 7 April 2010, Daimler AG
Daimler AG
exchanged a 3.1% share of its holdings for 3.1% from both Nissan
Nissan
and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.[71] On 12 December 2012, the Renault–Nissan Alliance
Renault–Nissan Alliance
formed a joint venture with Russian Technologies
Russian Technologies
(Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.[72] Carlos Ghosn
Carlos Ghosn
was appointed chairman of the board of AvtoVAZ
AvtoVAZ
on 27 June 2013.[79] Nissan
Nissan
exited the AvtoVAZ
AvtoVAZ
venture in September 2017.[80] Nissan
Nissan
is in an alliance with Ashok Leyland
Ashok Leyland
in India, producing light commercial vehicles.[11] Together with Mitsubishi
Mitsubishi
Motors, Nissan
Nissan
develops mini cars which are produced at Mitsubishi's Mizushima plant in Kurashiki, Okayama, Japan.[11][81] In May 2016 Nissan
Nissan
bought a controlling stake in Mitsubishi Motors
Mitsubishi Motors
for an estimated US$2.3 billion. Leadership[edit] Older style Nissan
Nissan
logo (1983–2002) Older Nissan
Nissan
corporate wordmark Current Nissan
Nissan
logo Presidents and chief executive officers of Nissan:

1933–1939: Yoshisuke Aikawa 1939–1942: Masasuke Murakami 1942–1944: Genshichi Asahara [ja] 1944–1945: Haruto Kudo [ja] 1945–1945: Takeshi Murayama 1945–1947: Souji Yamamoto 1947–1951: Taichi Minoura 1951–1957: Genshichi Asahara [ja] 1957–1973: Katsuji Kawamata [ja] 1973–1977: Tadahiro Iwakoshi 1977–1985: Takashi Ishihara [ja] 1985–1992: Yutaka Kume [ja] 1992–1996: Yoshifume Tsuji 1996–2001: Yoshikazu Hanawa [ja] 2001–2017: Carlos Ghosn
Carlos Ghosn
- CEO until 1 April 2017. Remained chairman until removed from role on 19 November 2018 after arrest.[82] 2017–present: Hiroto Saikawa[83] Branding and corporate identity[edit] Carlos Ghosn
Carlos Ghosn
in front of new CI at the 2013 earnings press conference in Yokohama. Current Nissan
Nissan
"Corporation" logo 2013. Brands[edit] Nissan: Nissan's volume models are sold worldwide under the Nissan brand. Datsun: Until 1983, Nissan
Nissan
automobiles in most export markets were sold under the Datsun
Datsun
brand. In 1984 the Datsun
Datsun
brand was phased out and the Nissan
Nissan
brand was phased in. All cars in 1984 had both the Datsun
Datsun
and Nissan
Nissan
branding on them and in 1985 the Datsun
Datsun
name was completely dropped. In July 2013, Nissan
Nissan
announced the relaunch of Datsun
Datsun
as a brand targeted at emerging markets.[84][85] Infiniti: Since 1989, Nissan
Nissan
has sold its luxury models under the Infiniti
Infiniti
brand. In 2012, Infiniti
Infiniti
changed its headquarters to Hong Kong, where it is incorporated as Infiniti
Infiniti
Global Limited. Its president is former BMW executive Roland Krueger. From 2014, Infiniti cars are sold in Japan.[86] Nismo: Nissan's in-house tuning shop is Nismo, short for "Nissan Motorsport International Limited." Nismo
Nismo
is being re-positioned as Nissan's performance brand.[87][88]

Corporate identity[edit] For many years, Nissan
Nissan
used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands.[89] At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan
Nissan
the company and Nissan
Nissan
the brand."[90] Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti
Infiniti
and Datsun
Datsun
brands. Later in 2013, the Nissan
Nissan
"Company" logo changed to the Nissan "Corporation" logo. The latter is the currently used logo of Nissan Motor Co., Ltd.[91]

Products[edit] At the NISMO shop, in Tsurumi-ku, Yokohama, Japan Automotive products[edit] Main articles: List of Nissan vehicles
List of Nissan vehicles
and List of Nissan
Nissan
engines Nissan
Nissan
has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s. It also produced several memorable sports cars, including the Datsun Fairlady 1500, 1600 and 2000 Roadsters, the Z-car, an affordable sports car originally introduced in 1969; and the GT-R, a powerful all-wheel-drive sports coupe.

2019 Nissan Altima
Nissan Altima
Platinum In 1985, Nissan
Nissan
created a tuning division, Nismo, for competition and performance development of such cars. One of Nismo's latest models is the 370Z Nismo. Nissan
Nissan
also sells a range of kei cars, mainly as a joint venture with other Japanese manufacturers like Suzuki
Suzuki
or Mitsubishi. Until 2013, Nissan
Nissan
rebadged kei cars built by other manufacturers. Beginning in 2013, Nissan
Nissan
and Mitsubishi
Mitsubishi
shared the development of the Nissan
Nissan
DAYZ / Mitsubishi eK
Mitsubishi eK
Wagon series.[81] Nissan
Nissan
also has shared model development of Japanese domestic cars with other manufacturers, particularly Mazda, Subaru, Suzuki
Suzuki
and Isuzu. In China, Nissan
Nissan
produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Livina
Nissan Livina
Geniss, the first in a range of a new worldwide family of medium-sized car. In 2010, Nissan
Nissan
created another tuning division, IPL, this time for their premium/luxury brand Infiniti. In 2011, after Nissan
Nissan
released the Nissan
Nissan
NV-Series in the United States, Canada, and Mexico, Nissan
Nissan
created a commercial sub brand called Nissan
Nissan
Commercial Vehicles which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets.[92] In 2013, Nissan
Nissan
launched the Qashqai SUV
SUV
in South Africa, along with their new motorsport Qashqai Car Games.[when?] It is the same year when the Datsun
Datsun
brand was relaunched by Nissan
Nissan
after a 27-year hiatus.[93] Nissan
Nissan
launched their Nissan
Nissan
Intelligent Mobility vision in 2016 by revealing the IDS Concept at the 2016 Geneva Motor Show.[94] Most Nissan
Nissan
vehicles like the Dayz, Rogue and Leaf are equipped with Nissan
Nissan
Intelligent Mobility technology. In 2018, Nissan
Nissan
launched the sixth-generation Altima at the 2018 New York Auto Show.[95]

Japan[edit] A Nissan
Nissan
dealership in Nagano Nissan
Nissan
Red and Blue Stage dealership Nagano (2009) As of 2007 in Japan, Nissan
Nissan
sells its products with internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front. Previously, Nissan
Nissan
used two dealership names called " Nissan
Nissan
Blue Stage" (ja:日産・ブルーステージ, Nissan
Nissan
Burū Sutēji), " Nissan
Nissan
Red Stage" (ja:日産・レッドステージ, Nissan
Nissan
Reddo Sutēji), and " Nissan
Nissan
Red and Blue Stage" (ja:日産・レッド&ブルーステージ, Nissan Reddo & Burū Sutēji), established in 1999 after the merger with Renault. Nissan
Nissan
Red Stage was the result of combining an older sales channel of dealerships under the names " Nissan
Nissan
Prince Store" (ja:日産・プリンス店, Nissan
Nissan
Purinsu-ten), established in 1966 after the merger of Prince Motors
Prince Motors
by Nissan, which sold the Nissan
Nissan
Skyline, and " Nissan
Nissan
Satio Store" (日産・サティオ店, Nissan
Nissan
Satio-ten), which sold cars developed from the Nissan Sunny
Nissan Sunny
at its introduction in 1966. The word "satio" is Latin, which means ample or sufficient. "Nissan Cherry Store" (日産・チェリー店, Nissan
Nissan
Cherī-ten) was briefly known previously as " Nissan
Nissan
Cony Store" when they assumed operations of a small kei manufacturer called Aichi Machine Industry Co., Ltd. (愛知機械工業) who manufactured the "Cony", "Guppy" and "Giant" brand of kei cars and trucks until 1970, when the network was renamed for the Nissan
Nissan
Cherry.[96] Nissan
Nissan
Blue Stage was the result of combining older sales channels, called " Nissan
Nissan
Store" (ja:日産店, Nissan
Nissan
Mise) in 1955, then renamed " Nissan Bluebird
Nissan Bluebird
Store" in 1966, selling Nissan's original post-war products called the Datsun
Datsun
Bluebird, Datsun
Datsun
Sports, Datsun
Datsun
Truck, Datsun
Datsun
Cablight, Datsun
Datsun
Cabstar, Nissan
Nissan
Junior, and Nissan
Nissan
Cedric. " Nissan
Nissan
Motor Store" (日産・モーター店, Nissan
Nissan
Mōtā-ten) was established in 1965, and offered luxury sedans like the Nissan
Nissan
Laurel and the Nissan
Nissan
President. In 1970, Nissan
Nissan
also set up a separate sales chain which sold used cars including auctions, called Nissan U-Cars (ja:日産ユーズドカーセンター, Nissan Yūzudo Kā Sentā), which they still maintain. In the early days of Nissan's dealership network, Japanese consumers were directed towards specific Nissan
Nissan
stores for cars that were of a specific size and pricepoint. Over time as sales progressed and the Japanese automotive industry became more prolific, vehicles that were dedicated to particular stores were badge engineered, given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan
Nissan
to better compete with the network established earlier by Toyota
Toyota
at Japanese locations. Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan
Nissan
Diesel until the diesel division was sold in 2007 to Volvo AB. To encourage retail sales, Nissan
Nissan
passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan
Nissan
Diesel locations. All cars sold at Nissan
Nissan
Blue Stage (1999–2005):

Fairlady Z, Serena, Cedric, Liberty, Cefiro, Laurel, President, Bluebird, Presage, Presea, Terrano, Leopard, Avenir, Nissan
Nissan
Truck, Safari, Hypermini, Caravan, Murano All cars sold at Nissan
Nissan
Store (later Nissan Bluebird
Nissan Bluebird
Store, Nissan Exhibition), Nissan
Nissan
Motor Store, (1955–1999):

Liberta Villa, Bluebird, C80, Caball, Datsun
Datsun
Junior, Datsun
Datsun
Truck, Cabstar, Caravan, Civilian, Patrol, Datsun
Datsun
Sports, Leopard, Maxima, Fairlady Z, Gazelle, Terrano, Avenir, Cefiro, Laurel, Laurel Spirit, Prairie, Cedric, President All cars sold at Nissan
Nissan
Red Stage (1999–2005):

X-Trail. Teana, Cima, Sylphy, Crew, Skyline, Civilian, Silvia, Tino, Gloria, Pulsar, Sunny, R'nessa, Rasheen, Bassara, Primera, Mistral, Stagea, ADvan, Cube, Largo, Vanette, Clipper, Homy, Elgrand, Safari, Wingroad, Atlas, Murano All cars sold at Nissan
Nissan
Prince Store, Nissan
Nissan
Satio Store, Nissan Cherry Store (1966–1999):

Cima, Gloria, Skyline, Primera, Auster, Stanza, Violet, Pulsar, Pulsar EXA, NX, Langley, Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Wingroad, Expert, AD van, Vanette, Clipper, Atlas, Homer(cabover truck), Cherry, Sunny, Lucino, Cherry Vanette, Be-1, Pao, Figaro, S-Cargo Nissan
Nissan
has classified several vehicles as "premium" and select dealerships offer the " Nissan
Nissan
Premium Factory" catalog. Vehicles in this category are:

Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand.[97] Trucks[edit] Main article: Nissan
Nissan
Cabstar Nissan Cabstar
Nissan Cabstar
(日産・キャブスター Nissan
Nissan
Kyabusutā) is the name used in Japan
Japan
for two lines of pickup trucks and light commercial vehicles sold by Nissan
Nissan
and built by UD Nissan
Nissan
Diesel, a Volvo AB company and by Renault-Nissan Alliance
Renault-Nissan Alliance
for the European market. The name originated with the 1968 Datsun
Datsun
Cabstar, but this was gradually changed over to "Nissan" badging in the early 1980s. The lighter range (1-1.5 tons) replaced the earlier Cabstar and Homer, while the heavier Caball and Clipper were replaced by the 2–4 ton range Atlas (日産・アトラス Nissan
Nissan
Atorasu). The nameplate was first introduced in December 1981.The Cabstar is known also as the Nissan Cabstar, Renault
Renault
Maxity and Samsung SV110 depending on the location. The range has been sold across the world. It shares its platform with the Nissan
Nissan
Caravan.

2006 Nissan Titan
Nissan Titan
King Cab Main article: Nissan
Nissan
Titan The Nissan Titan
Nissan Titan
was introduced in 2004, as a full-size pickup truck produced for the North American market, the truck shares the stretched Nissan F-Alpha platform with the Nissan Armada
Nissan Armada
and Infiniti
Infiniti
QX56 SUVs. It was listed by Edmunds.com
Edmunds.com
as the best full-size truck.[98][99] The second generation Titan was revealed at the 2016 North American International Auto Show as a 2017 model year vehicle.

Japan[edit] The first Cabstar (A320) appeared in March 1968, as a replacement for the earlier Datsun
Datsun
Cablight. It is a cab-over engine truck and was available either as a truck, light van (glazed van), or as a "route van" (bus). It uses the 1189 cc Nissan
Nissan
D12 engine with 56 PS (41 kW). After some modifications and the new 1.3 liter J13 engine, with 67 PS (49 kW), in August 1970 the code became A321. The Cabstar underwent another facelift with an entirely new front clip in May 1973. The 1483 cc J15 engine became standard fitment at this time (PA321), with 77 PS (57 kW) at 5200 rpm. The Cabstar was placed just beneath the slightly bigger Homer range in Nissan's commercial vehicle lineup. It received a full makeover in January 1976, although the van models were not replaced.

Second generation[edit] The F20 Nissan
Nissan
Homer, introduced in January 1976, was also sold as the Nissan
Nissan
Datsun
Datsun
Cabstar in Japan. Both ranges were sold with either a 1.5 (J15) or a 2.0 liter (H20) petrol inline-four or with the 2.2 liter SD22 diesel engine. The F20 received a desmogged engine range in September 1979 and with it a new chassis code, F21. Manufacturing of the heavier range (H40-series) Atlas began in December 1981, while the lighter series Atlas (F22) was introduced in February 1982 – this succeeded both the Homer and Cabstar ranges and the nameplate has not been used in the Japanese market since.

Europe[edit] The Atlas F22 was sold in Europe as the Nissan Cabstar
Nissan Cabstar
and proved a popular truck in the UK market due to its reliability and ability to carry weight. From 1990 the range widened and was sold as the Cabstar E. Actually (2015) the Cabstar is manufactured in the NSIO (Nissan Spanish Industrial Operations) Plant in Ávila, Spain
Spain
under the brand name of NT400.

Electric vehicles[edit] Main articles: Nissan electric vehicles
Nissan electric vehicles
and Nissan
Nissan
Leaf See also: Renault–Nissan Alliance
Renault–Nissan Alliance
zero-emission vehicles Nissan e-NV200
Nissan e-NV200
all-electric commercial van Nissan
Nissan
introduced its first battery electric vehicle, the Nissan
Nissan
Altra at the Los Angeles International Auto Show on 29 December 1997.[100] Unveiled in 2009, the EV-11 prototype electric car was based on the Nissan Tiida
Nissan Tiida
(Versa in North America), with the conventional gasoline engine replaced with an all-electric drivetrain.[101] In 2010, Nissan
Nissan
introduced the Nissan
Nissan
LEAF as the first mass-market, all-electric vehicle launched globally.[102] As of March 2014[update], the Nissan Leaf
Nissan Leaf
was the world's best selling highway-capable all-electric car ever.[103][104] Global sales totaled 100,000 Leafs by mid January 2014, representing a 45% market share of worldwide pure electric vehicles sold since 2010.[103] Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued ranking as the all-time best selling all-electric car.[105][106] Nissan's second all-electric vehicle, the Nissan
Nissan
e-NV200, was announced in November 2013.[107] Series production at the Nissan
Nissan
Plan in Barcelona, Spain, began on 7 May 2014.[108] The e-NV200 commercial van is based on the Nissan
Nissan
Leaf. Nissan
Nissan
plans to launch two additional battery electric vehicles by March 2017.[109] In June 2016, Nissan
Nissan
announced it will introduce its first range extender car in Japan
Japan
before March 2017. The series plug-in hybrid will use a new hybrid system, dubbed e-Power, which debuted with the Nissan
Nissan
Gripz concept crossover showcased at the September 2015 Frankfurt Auto Show.[110] As of August 2016[update], Nissan electric vehicles
Nissan electric vehicles
were sold in 48 world markets.[111] Nissan
Nissan
global electric vehicle sales passed 275,000 units in December 2016.[13] The second-generation Leaf was launched by Nissan
Nissan
in Japan.

2018 Nissan Leaf
Nissan Leaf
at an electric charging station. Autonomous cars[edit] Nissan
Nissan
autonomous car prototype technology was fitted on a Nissan Leaf all-electric car. In August 2013 Nissan
Nissan
announced its plans to launch several driverless cars by 2020. The company is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014. Nissan
Nissan
installed its autonomous car technology in a Nissan Leaf
Nissan Leaf
all-electric car for demonstration purposes. The car was demonstrated at Nissan
Nissan
360 test drive event held in California in August 2013.[112][113] In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows it to drive on Japanese public roads. The testing car will be used by Nissan
Nissan
engineers to evaluate how its in-house autonomous driving software performs in the real world. Time spent on public roads will help refine the car's software for fully automated driving.[114] The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan
Japan
in November 2013. The Leaf drove on the Sagami Expressway in Kanagawa prefecture, near Tokyo. Nissan
Nissan
vice chairman Toshiyuki Shiga and the prefecture's governor, Yuji Kuroiwa, rode in the car during the test.[115][116]

Non-automotive products[edit] Nissan
Nissan
has also had a number of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan
Japan
Telecom (both now merged into KDDI) in 1999. Nissan
Nissan
offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings. Nissan
Nissan
also owns Nissan Marine, a joint venture with Tohatsu
Tohatsu
Corp that produces motors for smaller boats and other maritime equipment. Nissan
Nissan
also built the M-V
M-V
orbital rocket.[117]

Marketing activities[edit] Nismo
Nismo
is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the All Japan
Japan
Sports Prototype
Prototype
Championship, Super GT, IMSA GT Championship, World Sportscar Championship, FIA World Endurance Championship, British Touring Car Championship, Supercars Championship
Supercars Championship
and Blancpain GT Series. Also, they were featured at the World Series by Nissan
World Series by Nissan
from 1998 to 2004. Nissan
Nissan
sponsored the Los Angeles Open
Los Angeles Open
golf tournament from 1987 to 2007. Beginning in 2015, Nissan
Nissan
became the naming rights sponsor for Nissan Stadium, the home of the Tennessee Titans
Tennessee Titans
and Tennessee State University football teams in Nashville.[118] Nissan
Nissan
also became the official sponsor of the Heisman Trophy and UEFA Champions League.[119]

Global sales figures[edit]

Calendar year

Global sales

2010

4,080,588[120]

2011

4,669,981[121]

2012

4,940,181[122]

2013

5,102,979[123]

2014

5,310,064[124]

2015

5,421,804[125]

2016

5,559,902 [126]

2017

5,816,278[127]

Research and development[edit] Nissan's central research [128] is inside the Oppama Plant site, Yokosuka, which began its operation in 1961, at the former site of Imperial Japanese Navy's Airborn Squadron base. In 1982, Nissan's technical centers in Suginami, Tokyo
Suginami, Tokyo
and Tsurumi, Yokohama
Yokohama
were combined into one: Nissan
Nissan
Technical Center (NTC) in Atsugi, Kanagawa, at the foot of Mount Ōyama of the Tanzawa Mountains. At its 30th anniversary in 2012, NTC employed 9,500 employees in product development, design, production engineering and purchasing. Nissan
Nissan
Technical Center works closely with its overseas operations: Nissan
Nissan
Technical Center (NTC)/North America,[129] NTC/Mexico, Nissan
Nissan
Design America, and Nissan
Nissan
Silicon Valley
Silicon Valley
Office. In 2007, the company opened Nissan
Nissan
Advanced Technology Center (NATC), near the NTC site. It works in close contact with the central research, the Silicon Valley
Silicon Valley
office, the technical office near the Nissan
Nissan
headquarters in central Yokohama, and the overseas offices in Detroit, Silicon Valley, and Moscow.[130] Nissan's test courses are in Tochigi (two courses), Yokosuka
Yokosuka
and Hokkaido.

Manufacturing locations[edit] Data extracted from Nissan's international corporate website.[131]

World locations of Nissan
Nissan
Motor factories as of 2013[132] Japan Oppama, Yokosuka, Kanagawa
Yokosuka, Kanagawa
(Oppama Plant & Research Center) Kaminokawa, Tochigi
Kaminokawa, Tochigi
(Tochigi Plant) Kanda, Fukuoka
Kanda, Fukuoka
( Nissan
Nissan
Motor Kyushu[133] & Nissan
Nissan
Shatai Kyushu Plant[134]) Kanagawa-ku, Yokohama, Kanagawa
Yokohama, Kanagawa
( Yokohama
Yokohama
Engine Plant, Nissan's oldest factory) Iwaki, Fukushima
Iwaki, Fukushima
(Iwaki Engine Plant) Hiratsuka, Kanagawa
Hiratsuka, Kanagawa
( Nissan Shatai
Nissan Shatai
Shonan Plant) Nagoya, Aichi
Nagoya, Aichi
(Aichi Machine Industry[135] Atsuta & Eitoku Plants) Matsusaka, Mie
Matsusaka, Mie
(Aichi Machine Industry Matsusaka Plant) Tsu, Mie
Tsu, Mie
(Aichi Machine Industry Tsu Plant) Uji, Kyoto
Uji, Kyoto
(Auto Works Kyoto) Ageo, Saitama
Ageo, Saitama
( Nissan Diesel
Nissan Diesel
Motor, currently owned by the Volvo Group) Samukawa, Kanagawa
Samukawa, Kanagawa
( Nissan
Nissan
Machinery[136]) Zama, Kanagawa
Zama, Kanagawa
(Assembly lines in the Zama Plant were closed in 1995, currently Global Production Engineering Center and storage unit for its historic models. Automotive Energy Supply Corporation
Automotive Energy Supply Corporation
(AESC), a joint-venture between Nissan
Nissan
and NEC, produces lithium-ion batteries in Zama.) Musashimurayama, Tokyo
Musashimurayama, Tokyo
(Assembly lines at the Musashimurayama facility were closed in 2001, and the facility has been repurposed as the Carest Murayama Megamall. It was formerly operated by the Prince Motor Company until 1966 when they merged with Nissan) [137] It is now a museum called Carest Murayama Megamall occupying a 213,252 square foot facility[138][139] China Wuhan, Hubei
Hubei
( Dongfeng Motor
Dongfeng Motor
Co., Ltd., a joint venture) Huadu District, Guangzhou, Guangdong
Guangdong
(Dongfeng Nissan
Nissan
Passenger Vehicle Company) Xiangyang, Hubei
Hubei
( Dongfeng Motor
Dongfeng Motor
Co., Ltd.)[140] Zhengzhou, Henan
Henan
( Zhengzhou
Zhengzhou
Nissan
Nissan
Automobile Co., Ltd., a joint venture) Dalian, Liaoning
Liaoning
(Dongfeng Nissan
Nissan
Passenger Vehicle Company)[141] India Oragadam, Chennai Malaysia Segambut, Kuala Lumpur Serendah, Selangor Vietnam Hanoi, Hanoi Indonesia Cikampek, West Java Philippines Santa Rosa City, Laguna Thailand Bangna, Samutprakarn Taiwan Taipei Australia Dandenong, Victoria
Dandenong, Victoria
( Nissan
Nissan
Casting Australia
Australia
Pty. Ltd) United States Smyrna, Tennessee Canton, Mississippi Decherd, Tennessee Mexico Aguascalientes, Aguascalientes Cuernavaca, Morelos Brazil São José dos Pinhais, Paraná (Renault- Nissan
Nissan
plant) Resende, Rio de Janeiro
Resende, Rio de Janeiro
[142] Argentina Santa Isabel (Renault- Nissan
Nissan
plant) Morocco Tangier
Tangier
(Under construction, Renault- Nissan
Nissan
plant) Egypt 6th of October City, Giza Governorate Kenya Thika, Kiambu County South Africa Rosslyn, Pretoria, Gauteng Spain Barcelona, Catalonia Ávila, Castilla y León United Kingdom Washington, Sunderland, North East England Russia St. Petersburg, Russia France Flins ( Renault
Renault
factory) See also[edit]

Tokyo portal Companies portal

Ashok Leyland
Ashok Leyland
Nissan
Nissan
Vehicles Autech Calsonic Datsun Dongfeng Motor
Dongfeng Motor
Company Dongfeng Nissan-Diesel Company Impul Infiniti Jatco Laurence Hartnett Nissan
Nissan
Engine Museum Nissan
Nissan
Proving Grounds Project Better Place Shinichiro Sakurai Yokohama
Yokohama
F. Marinos Yulon

Notes and references[edit]

^ a b "Brief History of Nissan
Nissan
Motor Company". Brief History of Nissan Motor Company. Archived from the original on 9 May 2017. Retrieved 6 April 2017..mw-parser-output cite.citation font-style:inherit .mw-parser-output .citation q quotes:"""""""'""'" .mw-parser-output .citation .cs1-lock-free a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center .mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center .mw-parser-output .citation .cs1-lock-subscription a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center .mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration color:#555 .mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span border-bottom:1px dotted;cursor:help .mw-parser-output .cs1-ws-icon a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center .mw-parser-output code.cs1-code color:inherit;background:inherit;border:inherit;padding:inherit .mw-parser-output .cs1-hidden-error display:none;font-size:100% .mw-parser-output .cs1-visible-error font-size:100% .mw-parser-output .cs1-maint display:none;color:#33aa33;margin-left:0.3em .mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format font-size:95% .mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left padding-left:0.2em .mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right padding-right:0.2em

^ a b "History of Nissan
Nissan
Motors". National Science Museum of Japan. National Museum of Nature and Science, Tokyo. Retrieved 6 April 2017.

^ a b "Masujiro Hashimoto". Japan
Japan
Automobile Hall of Fame. Archived from the original on 3 September 2009. Retrieved 6 April 2017.

^ " Nissan
Nissan
Production, Sales and Export Results for December 2016 and Calendar Year 2016". Nissan. 30 January 2017. Retrieved 4 March 2017.

^ a b c d e "Annual report 2018" (PDF). Nissan. 13 May 2018. Retrieved 13 May 2018.

^ "Outline of company". June 2013. Retrieved 28 January 2013.

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Nissan
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^ "Renault- Nissan
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^ "RENAULT-NISSAN ALLIANCE POSTS RECORD SALES IN 2013 FOR 5TH STRAIGHT YEAR". Renault
Renault
Nissan
Nissan
Alliance. Retrieved 8 February 2014.Note: There is a small conflict in these sources. media.blog.alliance-renault-nissan.com says: "The Renault-Nissan Alliance sold a record 8,264,821 vehicles," whereas http://media.renault.com says: "The Renault-Nissan Alliance
Renault-Nissan Alliance
sold a record 8,266,098 vehicles..." This edit picks the second source.

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Carlos Ghosn
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Hiroto Saikawa
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Nissan
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LEAF global sales reach 100,000 units". Automotive World. Retrieved 20 January 2014.

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Nissan
Sells 200,000th Leaf Just Before Its Fifth Anniversary". Hybrid Cars. Retrieved 11 December 2015. See editorial note.

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Nissan
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Nissan
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Nissan
to Introduce the 100% Electric Commercial Vehicle 'e-NV200' in Japan
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Nissan e-NV200
Production Begins in Spain". Nissan. 7 May 2014. Retrieved 27 November 2014.

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Nissan
launches second electric vehicle, stands by zero-emission technology". Reuters. Retrieved 9 June 2014.

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^ " Renault-Nissan Alliance
Renault-Nissan Alliance
hits milestone of 350,000 electric vehicles sold, maintains position as global EV leader" (Press release). Paris/Yokohama: Renault- Nissan
Nissan
Alliance. 13 September 2016. Retrieved 4 September 2016.

^ Nissan
Nissan
News (28 August 2013). " Nissan
Nissan
says it will have first commercially-viable autonomous drive vehicles by 2020; across the range in 2 vehicle generations". Green Car Congress. Retrieved 5 March 2014.

^ Paul Stenquist (29 August 2013). " Nissan
Nissan
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Nissan
Electric Car Takes to Highway". The Wall Street Journal. Retrieved 5 March 2014.

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Stadium". The Tennessean. Retrieved 25 June 2015.

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Bibliography[edit] Cusumano, Michael A. (1985). The Japanese Automobile Industry. Harvard University Press. ISBN 0-674-47255-1. External links[edit]

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road car timeline, United States and Canadian markets, 1980s–present

Type

1980s

1990s

2000s

2010s

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

Subcompact

Micra

Micra

Versa (hatchback)

Versa Note

210

Sentra

Sentra

Sentra

Sentra

Versa (sedan)

Versa (sedan)

Compact

310

Pulsar

Sentra

Sentra

Sentra

510

Stanza

Stanza

Stanza

Altima

Altima

Leaf

Leaf

810

Maxima

Maxima

Mid-size

Altima

Altima

Altima

Altima

Maxima

Maxima

Maxima

Full-size

Maxima

Maxima

Maxima

Sport compact

Pulsar NX

Pulsar NX

NX

200SX

Altima Coupe

200SX

200SX

240SX

240SX

Sports

280ZX

300ZX

300ZX

350Z

370Z

GT-R (R35)

Note

Vehicle sold only in Canada.

vte Nissan
Nissan
light truck timeline, North American market, 1980s–present

Type

1980s

1990s

2000s

2010s

Model year

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

Mini MPV

Cube

Compact minivan

Stanza Wagon/Multi

Axxess

Subcompact
Subcompact
crossover SUV

Juke

Kicks

Compact crossover SUV

Rogue

Rogue Select

Rogue Sport / Qashqai

Rogue / X-Trail

Mid-size crossover SUV

Murano

Murano

Murano

Compact SUV

X-Trail

X-Trail

Xterra

Xterra

Mid-size SUV

Pathfinder

Pathfinder

Pathfinder

Pathfinder

Full-size SUV

Armada

Armada

Minivan

Van

Quest

Quest

Quest

Quest

Van

NV200

NV

Pick-up

Datsun
Datsun
Truck

Hardbody Truck

Frontier

Frontier

NP300

Titan

Titan

Note

     Vehicle sold only in Mexico      Vehicle not sold in the United States (sold in Canada and Mexico)

vte Nissan
Nissan
road car timeline, European market, 1980s–present

Type

1980s

1990s

2000s

2010s

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8

City car

Pixo

Subcompact

Micra K10

Micra K11

Micra K12

Micra K13

Micra K14

Compact

Sunny B310

Sunny B11

Cherry N10

Cherry N12

Sunny N13

Sunny N14

Almera N15

Almera N16

Tiida C11

Pulsar C13

Leaf

Leaf

Midsize

Stanza T11

Bluebird 910

Bluebird U11

Bluebird T12/T72

Primera P10

Primera P11

Primera P12

Large

Laurel C31

Laurel C32

Maxima J30

Maxima QX A32

Maxima QX A33

Teana J31

Teana J32

Teana L33

Coupé

100 NX

Silvia S110

Silvia S12

200SX S13

200SX S14

Sports car

280ZX

300ZX Z31

300ZX Z32

350Z

370Z

GT-R R35

Mini MPV

Cube

Compact MPV

Prairie M10

Prairie M11

Almera Tino

Note E11

Note E12

Large MPV

Serena C23

Crossover

Juke

Qashqai J10

Qashqai J11

Qashqai+2 NJ10

X-Trail T32

Murano Z50

Murano Z51

Murano Z52

Compact SUV

Terrano II R20

X-Trail T30

X-Trail T31

Mid-size SUV

Terrano WD21

Pathfinder R50

Pathfinder R51

Pathfinder R52

Full-size SUV

Patrol 160

Patrol Y60

Patrol Y61

Patrol Y62

vte Nissan
Nissan
sportscar racers (1966–present)Group 6 (1965–1970) R380 R380-II R380-III Group 7 (1968–1970) R381 R382 R383 IMSA GTU (1975–1993) 280Z 280ZX 240SX IMSA GTO/GTS (1981–1995) 280ZX 300ZX Group 5 (1979–1984) Bluebird SSS Turbo Skyline RS Silhouette Formula Nichira Impul Silvia Group C
Group C
(1983–1992) Skyline Turbo C LM03C 83G T810 R85V R86V R87E R88V/C R89C R90CK/CP R91CK/CP/VP R92CP P35/NP35 IMSA GTP (1985–1993) GTP ZX-Turbo NPT-90 JGTC / Super GT
Super GT
(1993–current) Skyline GT-R Silvia Fairlady Z (Z33) GT-R FIA GT1 (1997-1998) R390 GT1 FIA GT1 / GT3 (2009–current) GT-R Le Mans Prototype
Prototype
(1999, 2015) R391 GT-R LM Nismo Daytona Prototype
Prototype
International (2017–current) Ligier Nissan
Nissan
DPi Experimental (2012–2014) DeltaWing ZEOD RC

vteInfiniti, a division of Nissan
Nissan
Motor Co., Ltd., road car timeline, 1990–present

Type

1990s

2000s

2010s

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8

Compact car

Q30

Entry-level luxury car

G20

G20

G35

G25 / G35 / G37 → Q40

Q50

Coupé

M30

G35C

G37C → Q60

Q60

Mid-size luxury car

I30

I30 / I35

J30

M45

M35 / M45

M37 / M56 → Q70

Full-size luxury car

Q45

Q45

Q45

Q70L

Compact crossover SUV

QX30

EX35 / EX37 → QX50

QX50

Mid-size crossover SUV

JX35 → QX60

FX35 / FX45

FX35 / FX37 / FX50 → QX70

Mid-size SUV

QX4

Full-size SUV

QX56

QX56 → QX80

Notes

Available only outside North America

vte Automotive industry
Automotive industry
in Japan Automotive industry
Automotive industry
in Japan Economy of Japan Transport in Japan CompaniesVehicle producers Aspark ASL Duesen Bayern GLM Honda Acura Marusho Isuzu Kawasaki Kawasaki Motorcycle & Engine Mazda Amati Autozam Ẽfini Eunos M2 Xedos Mitsubishi Mitsubishi
Mitsubishi
Heavy Industries Mitsubishi Motors
Mitsubishi Motors
(66%) Mitsubishi
Mitsubishi
Fuso (10.71%) Mitsuoka Nissan Cony Datsun Infiniti Kurogane Ohta Otomo Prince Shatai Tama Subaru
Subaru
Corporation Blitzen Subaru Suzuki Hope Toyota Daihatsu Scion Lexus Hino WiLL UD Trucks Yamaha Active Factories Toyota
Toyota
Factories Defunct Factories - Components Aisin Seiki Akebono Brake Bridgestone Calsonic
Calsonic
Kansei Clarion Denso Fujitsu
Fujitsu
Ten GS Yuasa Hitachi HKS IHI Corporation Jatco JECS JTEKT Kawasaki Kayaba Industry Keihin Corporation Mabuchi Motor Mikuni Mitsuba Corporation NGK NHK Spring Nidec Nisshinbo Nissin Kogyo NSK NTN Corporation Shindengen Electric Manufacturing SHOWA Corporation Stanley Electric Sumitomo Riko Sumitomo Rubber Industries Takata Corporation THK Tokico Topy Industries Toyo Tire & Rubber Company Toyota
Toyota
Boshoku Tsubakimoto Chain Yanmar Yazaki Corporation Yokohama
Yokohama
Rubber Company Zexel Motorsport andtuners 5Zigen A'PEXi Autech Blitz Car Make T&E Dome Enkei GReddy HKS Impul JUN Auto Kojima Mazdaspeed Mine's Mugen Motorsports Nismo Rauh-Welt Begriff Rays Engineering RE Amemiya RS Watanabe SARD Spoon Sports Subaru
Subaru
Tecnica International Tanabe Speed Star Racing Tein Toda Racing Tomei Tommykaira Top Secret TOM'S Toyota
Toyota
Racing Development Veilside WALD International WedsSport WORK Wheels Yashio Factory Services Autobacs Seven Yanase Imported Cars Related topics Japan
Japan
Automobile Manufacturers Association Tokyo Motor Show Tokyo Auto Salon Used vehicle exporting J-NCAP National Highway Expressways

Category Note: defunct companies and marques above are shown in italics

vte Bus manufacturing
Bus manufacturing
companies of AsiaActive Ankai Ashok Leyland BharatBenz Bonluck Bus BYD Auto Daewoo Bus(Zyle Daewoo bus) Eicher Motors Force Foton Ganja Auto Plant Gemilang Coachworks Ghandhara GAG Bus HICOM AM Hindustan Huanghai Bus Hyundai Motor Group Hyundai Kia(Granbird) Fujian Motors Group King Long Xiamen Golden Dragon Higer Bus Iran Khodro Diesel Isuzu JAC Mahindra Mahindra Navistar SsangYong Master Mitsubishi
Mitsubishi
Fuso Mudan Nissan Nanjing Golden Dragon Bus Saipa Diesel SHL Coach Sunlong Bus Swaraj Mazda Tata Tata Daewoo Tata Marcopolo Toyota Hino Hinopak UD Trucks VinFast Zhongtong Bus Defunct BakAZ Changzhou Changjiang FHI Ghandhara Nissan Samsung

vte TOPIX 100 companies of JapanCore 30 7&i Astellas Canon Denso FANUC Hitachi Honda JR Central JR East JT KDDI Mitsubishi
Mitsubishi
Corporation Mitsubishi
Mitsubishi
Estate Mitsui
Mitsui
& Co. Mitsui
Mitsui
Fudosan Mizuho MUFG Murata Nissan Nomura NTT NTT DoCoMo Panasonic Shin-Etsu SoftBank Sony Sumitomo Mitsui
Mitsui
Financial Takeda Tokio Marine Toyota Large 70 ÆON Ajinomoto ANA Asahi Breweries Asahi Kasei Bridgestone Chubu Electric Power Concordia Financial Dai-ichi Life Daiichi Sankyo Daikin Daito Trust Construction Daiwa House Daiwa Securities Eisai Fast Retailing Fujifilm Fujitsu Hoya INPEX Isuzu Itochu Japan
Japan
Airlines JR West JFE JXTG Kao KEPCO Keyence Kirin Komatsu Kubota Kyocera Marubeni Mazda Mitsubishi
Mitsubishi
Chemical Mitsubishi
Mitsubishi
Electric Mitsubishi
Mitsubishi
Heavy Industries MS&AD Nidec Nintendo Nitto Denko Nippon Steel Ono Pharmaceutical Oriental Land Orix Osaka
Osaka
Gas Otsuka Pharmaceutical Rakuten Resona Secom Sekisui House Shionogi Shiseido SMC Sompo Holdings Subaru Sumitomo Corporation Sumitomo Electric Sumitomo Metal Mining Sumitomo Chemical Sumitomo Mitsui
Mitsui
Trust Sumitomo Realty Suzuki T&D Holdings Tokyo Electron Tokyo Gas Toray Toshiba Unicharm Yamato Transport

vte Nikkei 225
Nikkei 225
companies of Japan 7&i Advantest ÆON AGC Ajinomoto Alps ANA Amada Aozora Bank Asahi Breweries Asahi Kasei Astellas Bridgestone Canon Casio Chiba Bank Chiyoda Chuden Chugai Citizen Comsys Concordia Financial Credit Saison Dai-ichi Life Daiichi Sankyo Daikin Dainippon Screen Dainippon Sumitomo Pharma Daiwa House Daiwa Securities Denka Denso Dentsu DNP Dowa Ebara Eisai Fanuc Fast Retailing Fuji Electric Fuji Heavy Industries Fujifilm Fujikura Fujitsu Fukuoka Financial Furukawa Co., Ltd. Furukawa Electric GS Yuasa Heiwa Real Estate Hino Hitachi Hitachi
Hitachi
Construction Machinery Hitz Hokuetsu Paper Honda IHI INPEX Isetan-Mitsukoshi Isuzu Itochu JFE J. Front Retailing JGC JR Central JR East JR West JSW JT JTEKT JXTG Kajima KEPCO Kao Kawasaki KDDI Keio Keisei Kikkoman Kirin K Line Kobelco Komatsu Konami Konica Minolta Kubota Kuraray Kyocera Kyowa Hakko Kirin Marubeni Maruha Nichiro Marui Matsui Securities Mazda Meidensha Meiji Holdings MES Minebea Mitsubishi
Mitsubishi
Chemical Mitsubishi
Mitsubishi
Corporation Mitsubishi
Mitsubishi
Electric Mitsubishi
Mitsubishi
Estate Mitsubishi
Mitsubishi
Heavy Industries Mitsubishi
Mitsubishi
Logistics Mitsubishi
Mitsubishi
Materials Mitsubishi
Mitsubishi
Motors Mitsui
Mitsui
& Co. Mitsui
Mitsui
Chemicals Mitsui
Mitsui
Fudosan Mitsui
Mitsui
Kinzoku Mitsumi Electric Mizuho MOL MS&AD MUFG NEC NEG NGK Nichirei Nikon Nippon Express Nippon Kayaku Nippon Light Metal Nippon Ham Nippon Paper Industries Nippon Soda Nippon Suisan Nissan Nissan
Nissan
Chemical Nisshin Seifun Nisshin Steel Nisshinbo Nittobo Nitto Denko Sompo Japan
Japan
Nipponkoa Holdings Nomura NSG NSK NSSMC NTN NTT NTT Data NTT DoCoMo NYK Obayashi Odakyu Oji Holdings Corporation OKI Okuma Olympus Osaka
Osaka
Gas Pacific Metals Panasonic Pioneer Resona Ricoh Sapporo Holdings Secom Sekisui House Sharp Shimz Shin-Etsu Shinsei Bank Shionogi Shiseido Shizuoka Bank Showa Denko Showa Shell SKY Perfect JSAT SoftBank Sojitz Sony Sony
Sony
Financial SUMCO Sumitomo Chemical Sumitomo Corporation Sumitomo Electric Sumitomo Heavy Industries Sumitomo Metal Mining Sumitomo Mitsui
Mitsui
Financial Sumitomo Mitsui
Mitsui
Trust Sumitomo Osaka
Osaka
Cement Sumitomo Realty Suzuki T&D Taiheiyo Cement Taisei Taiyo Yuden Takara Takashimaya Takeda TDK Teijin TEPCO Terumo Tobu Toho Toho
Toho
Zinc Tokai Carbon Tokuyama Corporation Toyo Seikan Tokio Marine Tokyo Dome Tokyo Electron Tokyo Gas Tokyo Tatemono Tokyu Tokyu Land Toppan Toray Toshiba Tosoh Toto Toyobo Toyota Toyota
Toyota
Tsusho Trend Micro Ube Unitika Uny Yahoo! Japan Yamaha Yamato Transport Yasakawa Yokogawa Electric

.