IU (singer)
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Lee Ji-eun (; born May 16, 1993), also known by her stage name IU (), is a South Korean singer-songwriter, record producer and actress. She signed with LOEN Entertainment (now Kakao Entertainment) in 2007 as a
trainee A trainee is commonly known as an individual taking part in a trainee program within an organization after having graduated from higher and technical courses. A trainee is an official employee of the firm that is being trained to the job they we ...
and debuted as a singer at the age of fifteen with her first extended play (EP) '' Lost and Found'' (2008). Although her follow-up albums, '' Growing Up'' and '' IU...IM'', brought mainstream success, it was only after the release of " Good Day" ( ko, 좋은 날), the lead single from her 2010 album '' Real'', that she achieved national stardom. "Good Day" went on to spend five consecutive weeks at the top of South Korea's Gaon Digital Chart, and in 2019, it was ranked number one on '' Billboard''s "100 Greatest K-Pop Songs of the 2010s" list. With the success of her 2011 albums, '' Real+'' and ''
Last Fantasy ''Last Fantasy'' is the second studio album by South Korean singer-songwriter IU. It was released and distributed on November 29, 2011 by LOEN Entertainment. The album features a total of thirteen tracks, including the lead single " You & I". U ...
'', IU established herself as a formidable force on the music charts of her native country and further cemented her girl next door image as Korea's "little sister". 2011 also saw her first foray into songwriting with "Hold My Hand", which was written for the television series '' The Greatest Love''. IU's third studio album, '' Modern Times'' (2013), showcased a more mature musical style that marked a departure from her earlier girlish image, with several tracks reaching the top 10 on the Gaon Digital Chart. The album was ranked number two on '' Billboard'''s "25 Greatest K-Pop Albums of the 2010s" list. IU subsequently exerted more creative control over her music; '' Chat-Shire'' marked the first time she was credited as the sole
lyricist A lyricist is a songwriter who writes lyrics (the spoken words), as opposed to a composer, who writes the song's music which may include but not limited to the melody, harmony, arrangement and accompaniment. Royalties A lyricist's incom ...
of her own album. IU's fourth studio album, ''
Palette Palette may refer to: * Cosmetic palette, an archaeological form * Palette, another name for a color scheme * Palette (painting), a wooden board used for mixing colors for a painting ** Palette knife, an implement for painting * Palette (company) ...
'' (2017), became her first to reach number one on ''Billboards World Albums chart. While her following records ''Love Poem'' and ''Lilac'' continued to deviate from mainstream K-pop styles, exploring and mixing various music genres, IU consistently retained her dominance on South Korean music charts. Her 2020 single " Eight" became her first to reach number one on the '' Billboard'' World Digital Song Sales chart. Aside from her music career, IU has ventured into acting and hosting radio and television shows. Following her supporting role in teen drama '' Dream High'' (2011) and minor appearances in several television series, she was cast in leading roles in television drama series ''
You Are the Best! ''You Are the Best!'', known in South Korea as ''The Best Lee Soon-shin'', is a 2013 South Korean television series starring Lee Ji-eun, Jo Jung-suk, Go Doo-shim, Lee Mi-sook, Yoo In-na, Son Tae-young, Go Joo-won and Jung Woo. It aired on ...
'' (2013), ''
Pretty Man ''Bel Ami'' () is a 2013–2014 South Korean romantic comedy television series starring Jang Keun-suk, Lee Ji-eun, Lee Jang-woo, and Han Chae-young. Based on the same-titled 17-volume manhwa by Chon Kye-young, it aired on KBS2 from Novembe ...
'' (2013–14), '' The Producers'' (2015) and '' Moon Lovers: Scarlet Heart Ryeo'' (2016). IU's role as a desperate office worker in ''
My Mister ''My Mister'' () is a 2018 South Korean television series starring Lee Sun-kyun and Lee Ji-eun. The series was directed by Kim Won-seok, written by Park Hae-young and produced by Chorokbaem Media. It aired on tvN from March 21 to May 17, 201 ...
'' (2018) received critical acclaim, and she earned her first Best Actress in Television nomination at the 55th Baeksang Arts Awards. In 2019, she starred in anthology film series '' Persona'' and fantasy television series ''
Hotel del Luna ''Hotel del Luna'' () is a 2019 South Korean television series, starring Lee Ji-eun and Yeo Jin-goo as the owner and manager, respectively, of the eponymous hotel that caters only to ghosts. Produced by GT:st, written by the Hong sisters and ...
'', the latter of which led to her second Best Actress nomination at the Baeksang Arts Awards. In 2022, IU starred in Hirokazu Kore-eda's film ''
Broker A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be con ...
'' alongside Song Kang-ho,
Bae Doona Bae Doona (; born October 11, 1979; also credited as Doona Bae), is a South Korean actress and photographer. She became known outside Korea for her roles as a political activist in Park Chan-wook's ''Sympathy for Mr. Vengeance'' (2002), archer ...
and
Gang Dong-won Gang Dong-won (born January 18, 1981) is a South Korean actor. Early life Gang Dong-won was born January 18, 1981, in Busan, and grew up in Changwon of Gyeongsangnam-do. His father, Gang Cheol-woo, was an engineer and later vice president of ...
. She is set to star in Lee Byeong-heon's upcoming film '' Dream.'' IU has released a total of five studio albums and nine EPs thus far, five of which have reached number one on the
Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks t ...
, and thirty number-one singles, making her the artist with the most number-one songs in South Korea. One of the best-selling solo acts in the group-dominated K-pop industry, IU became the first solo female K-pop act to perform at the
Olympic Gymnastics Arena The Olympic Gymnastics Arena (), also known as the KSPO Dome since 2018, is an indoor arena located within the Olympic Park in Seoul, South Korea. It has a capacity of 15,000 and can be extended upto 20,000. It was constructed between 31 Augu ...
during the Seoul leg of her 2019 ''Love, Poem'' concert tour and also the first Korean female artist to hold a solo concert, The Golden Hour, at
Seoul Olympic Stadium The Seoul Olympic Stadium (), also known as Jamsil Olympic Stadium (formerly romanised as ''Chamshil''), is a multi-purpose stadium in Seoul, South Korea. It is the main stadium built for the 1988 Summer Olympics and the 10th Asian Games in 1 ...
in Seoul on September 17 and 18, 2022. She has been included five times in the top ten of ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' magazine's annual Korea Power Celebrity list since 2012 and attained a peak ranking of number three that year.References for ''Forbes'' magazine's Korea Power Celebrity 40: * * * * * In 2014, ''Billboard'' recognized IU as the all-time leader of its K-pop Hot 100 with the most number-one songs and the artist with the most weeks at the number-one position on the chart. She was named Gallup Korea's Singer of the Year in 2014 and in 2017.


Early life

IU was born Lee Ji-eun on May 16, 1993, in Songjeong-dong, Seoul, South Korea. At an early age, IU showed interest in pursuing a career in the entertainment industry and began attending acting classes. Following her elementary school years, her family's financial situation deteriorated, and they eventually moved to the nearby Uijeongbu, in Gyeonggi Province. She and her younger brother lived apart from their parents in a studio room with their grandmother and cousin for over one year in conditions of great poverty. IU had little contact with her parents over this period of time, but felt reassured under her grandmother's care. During her middle school years, IU found her passion for singing and decided to become a singer after being applauded for a performance she gave at her school's sports competition. She attended 20 auditions but failed to succeed in any of them, and was also scammed by fake entertainment companies. She later trained at Good Entertainment with Uee,
Yubin Yu-bin, also spelled Yoo-bin, is a Korean unisex given name. Its meaning depends on the hanja used to write each syllable of the name. Hanja and meaning There are 62 hanja with the reading "yu" and 25 hanja with the reading "bin" on the South Kor ...
, Heo Ga-yoon, and Jun Hyo-seong. After signing with LOEN Entertainment in 2007, she moved to Bangbae,
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
. Due to her poor living conditions at the time, IU stated that she "loved being at the studio", where she could eat as much as she wanted and had a place to sleep. Her burgeoning career led to her decreased attendance at school and declining grades, with the exception of Korean literature. After graduating from in 2012, IU decided not to pursue post-secondary education in tandem with her singing career.


Career


2008–2009: Career beginnings

After training for ten months, IU made her debut in 2008 under her stage name, conceived by LOEN to mean "I and You become one through music." She performed her debut single, "Lost Child" ( ko, 미아), live for the first time on the music program '' M Countdown'' on September 18, 2008, making it her debut performance as a professional singer. IU recalled the crowd had hurled insults at her during the performance and initially felt discouraged by it, although she now considers it a beneficial experience. "Lost Child" is the lead single from her debut extended play (EP) '' Lost and Found'', which was released on September 24, 2008. For the album, IU was awarded the "Rookie of the Month" by South Korea's
Ministry of Culture, Sports and Tourism South Korea's Ministry of Culture, Sports and Tourism (MCST) is a central government agency responsible for the areas of tourism, culture, art, religion, and sports. It has two vice ministers, three assistant ministers, one commission, and ...
in November that same year. However, the album did not do well commercially. During an interview in 2011, IU said, "My first album failed, but I'm grateful for that. If I had become successful as soon as I made my debut, I wouldn't appreciate my staff members and the popularity that I'm enjoying now." On April 23, 2009, IU launched her first studio album, '' Growing Up'', with the lead promotional single, "Boo". She began her album promotion the next day, performing "Boo" on
KBS2 The Korean Broadcasting System (KBS) () is the national broadcaster of South Korea. Founded in February 1927, it is one of the leading South Korean television and radio broadcasters. KBS operates seven radio networks, ten television channels, ...
's '' Music Bank''. The song was noted for its stark contrast in musical style to "Lost Child", which was described as a "heavy" and "dark" ballad compared to the 1980s "retro sound" of "Boo". Deemed as a "strategic" transformation, the dance choreography, stage costume and hairstyle shown in live performances were used to emphasize her youthfulness and project a "cute" image. Although it drew a favorable response from the public, IU, who was fifteen years old at the time, admitted that the image made her feel awkward. Several songs from ''Lost and Found'' were featured on her debut studio album '' Growing Up'', including "You Know" ( ko, 있잖 아); a new rock-style arrangement of the song was released as the follow-up single to "Boo". Towards the end of 2009, IU released her second EP, '' IU...IM''. She began promoting its lead single, "Marshmallow" ( ko, 마쉬멜로우), on music programs from November 13, 2009. Recalling the performances, IU stated on a 2013 episode of '' Happy Together'' that she disliked having to wear the girlish costumes and hairstyle fashioned for the song promotions. The performances were well-received and were once again labelled "cute", reminiscent of reviews for "Boo". As her popularity began to rise, IU made more frequent appearances on variety shows, performing on '' Star Golden Bell'', '' Kim Jung-eun's Chocolate'', and ''
You Hee-yeol's Sketchbook ''You Hee-yeol's Sketchbook'' () is a South Korean talk show and live music television program airing from April 24 2009 until July 22nd 2022. It was hosted by You Hee-yeol, also known as his one-man band, Toy. The program has aired since Apri ...
''. Her acoustic covers of other artists' songs such as Girls' Generation's " Gee",
Super Junior Super Junior (; stylized in all caps), also known as SJ or SuJu, is a South Korean boy band formed by Lee Soo-man, the founder of SM Entertainment in 2005. They are also dubbed by the media as the "King of Hallyu Wave" due to their promine ...
's " Sorry, Sorry", and Big Bang's " Lies" featured in these live performances gained tremendous interest online. In late 2009, she became a television presenter for the first time, hosting a weekly music chart show on Gom TV, while appearing as a fixed guest on multiple radio programs such as ''
Kiss the Radio Kiss the Radio is a popular radio program broadcast on KBS Cool FM, airing from 22:10 to 00:00 KST every day. History ''Kiss the Radio'' began broadcasting in 2004 with singer-rapper Danny Ahn of first-generation boy band g.o.d as its first D ...
'', '' Volume Up'', MBC Standard FM's ''Starry Night'' and MBC FM4U's ''Best Friend Radio''.


2010–2011: Rising popularity and acting debut

On June 3, 2010, IU released "
Nagging Nagging, in interpersonal communication, is repetitious behaviour in the form of pestering, hectoring, harassing, or otherwise continuously urging an individual to complete previously discussed requests or act on advice. The word is derived from th ...
" ( ko, 잔소리), a duet which she recorded with 2AM's
Lim Seul-ong Lim Seul-ong ( Hangul: 임슬옹; born 11 May 1987), also known by the mononym Seulong, is a South Korean singer and actor. He debuted as a singer in 2008 as a member of the K-pop boyband 2AM. He made his acting debut in 2010 in the Korean d ...
. The single debuted at twelve on the Gaon Digital Chart and shot up to the number-one position the following week, where it remained for three weeks. Written by Kim Eana and composed by Lee Min-soo, the pop ballad duet was used as one of the theme songs for the second season of the variety show '' We Got Married''. Soon after, IU released "Because I'm a Woman" ( ko, 여자라서), one of the theme songs of MBC's historical drama, ''
Road No. 1 ''Road No. 1'' () is a 2010 South Korean television series, starring So Ji-sub, Kim Ha-neul and Yoon Kye-sang. The story revolves around two young soldiers, the woman they both love, and the Korean war that tears all their lives apart. The drama' ...
''. The song peaked at number six on the Gaon Digital Chart. IU's collaboration with
Sung Si-kyung Sung Si-kyung (; born April 17, 1979) is a South Korean singer, entertainer and television host. He debuted in 2001 and has released eight studio albums in Korean and two studio albums in Japanese. He has also hosted and appeared on numerous So ...
on "It's You" ( ko, 그대네요) for his album, ''The First'', debuted at number one on the Gaon Digital Chart. IU's third EP, '' Real'', was released on December 9, 2010. Produced by Jo Yeong-cheol and Choi Gap-won, ''Real'' debuted at number four on the Gaon Album Chart. The lead single, " Good Day" ( ko, 좋은 날), reunited IU with lyricist Kim Eana and composer Lee Min-soo after "Nagging", whom she would work with again on the lead singles of her next two studio albums. The uptempo song, as explained by Kim Eana, is about "a shy girl who is nervous about expressing her feelings to the boy she likes." During the album's promotional period, IU also topped the charts on the music programs ''M Countdown'', ''Music Bank'', and ''Inkigayo''. Both Kim Eana and Lee Min-soo considered the main factors of the song's success to be the use of the word ''oppa'' ( ko, 오빠) in the chorus, as well as the three high-pitched notes that IU sings in semitone increments during the climax of the song. In addition to receiving praise for her vocal abilities, IU's fan base also expanded to a more varied demographic as compared to other K-pop groups. '' Billboard'' magazine ranked "Good Day" at number one on their list "100 Greatest K-pop Songs of the 2010s". To maintain public visibility, IU joined the cast of the variety show '' Heroes'', which aired from July 18, 2010, to May 1, 2011. Speaking fondly of the show, IU recalled the camaraderie she built with the other regular cast members despite the hectic two-day shooting schedules which only allowed them two-three hours of sleep. Shortly after joining ''Heroes'', IU was cast in teen drama '' Dream High''. Filming ran from December 2010 to February 2011, during which time she remained committed to ''Heroes'' and her existing promotions for "Good Day". In her first acting role, IU played Kim Pil-sook, a shy and overweight school girl who dreams of becoming a professional singer. Admitting that she was doubtful about her readiness to take on acting, IU remarked that she gained confidence in learning that the part would require singing and would later describe the experience as a tremendously enjoyable one. For the series' soundtrack, she released the single, "Someday", which achieved number-one position on the Gaon Digital Chart on the week of January 30 – February 5, 2011. By the end of 2011, the single had sold 2,209,924 digital copies and is one of IU's best-selling singles for a soundtrack. A follow-up extended play to ''Real'' was released on February 16, 2011, with the title, '' Real+'', containing three songs. The lead single, "Only I Didn't Know" ( ko, 나만 몰랐던 이야기), was composed by singer-songwriter Yoon Sang with lyrics written by Kim Eana. Yoon Sang wrote the song for IU after spotting her momentary sad expression on a television broadcast. The ballad's tone was a departure from her more recent releases, with IU describing it as dark, sad and sentimental, which is closer to her music preference. The song performed well commercially, debuting at number one on the Gaon Digital Chart. IU took on various side-projects after the end of ''Dream High''. On March 10, 2011, IU performed as the opening act for British singer-songwriter Corinne Bailey Rae's first solo concert in Seoul with two songs, before joining Bailey Rae during her performance of "
Put Your Records On "Put Your Records On" is a song by English singer Corinne Bailey Rae from her self-titled debut studio album (2006). Written by Bailey Rae, John Beck, and Steve Chrisanthou, it was released as the album's second single in February and early Ma ...
". Bailey Rae, whom IU described as her role model, said of IU, "It's incredible that her voice is so soulful even though she's young." In the same month, IU was appointed as one of the new hosts of the music program, ''Inkigayo'', a position which she held until July 2013. In May 2011, IU recorded her first self-composed song, "Hold My Hand" ( ko, 내 손을 잡아), for the romantic-comedy television series, '' The Greatest Love''. The song peaked at number two on the Gaon Digital Chart and sold 2,031,787 digital copies in 2011. Between May and July 2011, IU took part in the reality ice-skating competition series, '' Kim Yuna's Kiss & Cry'', as a celebrity contestant until she was eliminated in the eighth episode. During this time, she also participated in '' Immortal Songs: Singing the Legend'' but eventually withdrew after recording one episode due to her overwhelming schedule. On her wide-ranging activities in entertainment, IU remarked that while singing, acting, and variety are all difficult, she finds variety to be the most tiring. IU's second studio album, ''
Last Fantasy ''Last Fantasy'' is the second studio album by South Korean singer-songwriter IU. It was released and distributed on November 29, 2011 by LOEN Entertainment. The album features a total of thirteen tracks, including the lead single " You & I". U ...
'', was released on November 29, 2011. The ''
Korea JoongAng Daily ''Korea JoongAng Daily'' is the English edition of the South Korean national daily newspaper ''JoongAng Ilbo''. The newspaper was first published on October 17, 2000, originally named as ''JoongAng Ilbo English Edition''. It mainly carries news a ...
'' described the album as one that would "suit all kinds of musical tastes and fans", while ''Billboard'' noted the "cinematic feel" of the album as set by the opening track, "Secret". Produced by Jo Yeong-cheol, whom IU worked with on ''Real'', the album contains collaborative works with singer-songwriters such as Yoon Sang, Lee Juck and Ra.D. The total number of download sales made from the album's tracks exceeded 10 million within the first two weeks. Eight out of the album's thirteen songs debuted in the top ten on the Gaon Digital Chart, while the album debuted at number one on the Gaon Album Chart. The main single, " You & I" ( ko, 너랑 나), became IU's most commercially successful single with almost 5.5 million digital copies sold by the end of 2012. It topped the Gaon Chart as well as the newly established ''Billboard'' K-pop Hot 100 chart at the time of release. Shortly before the release of ''Last Fantasy'', IU signed with
EMI Music Japan , formerly , was one of Japan's leading music companies. It became a wholly owned subsidiary of British music company EMI Group Ltd. on June 30, 2007, after Toshiba sold off its previous 45% stake. Its CEO and president was Kazuhiko Koike. When ...
(now part of Universal Music Japan) as a precursor to her entry into the Japanese market. A selection of her previously released songs was compiled into an extended play called '' I□U'' that was released in Japan on December 14, 2011.


2012: Japanese debut and first solo concert tour

As promotions for ''Last Fantasy'' and its main single "You & I" continued into 2012 in South Korea, IU began preparations for her debut in Japan by playing two shows at the
Bunkamura The is a concert hall, theater and museum located in Shibuya, Tokyo, Japan, operated by Tokyu Group. Venues The four main venues are: * Orchard Hall: 2,150 seats * Theatre Cocoon: 747 seats *The Museum - Changing art exhibits *Le Cinèma: mov ...
Orchard Hall in
Shibuya, Tokyo Shibuya (渋谷 区 ''Shibuya-ku'') is a special ward in Tokyo, Japan. As a major commercial and finance center, it houses two of the busiest railway stations in the world, Shinjuku Station (southern half) and Shibuya Station. As of April 1, ...
to an audience of about 4,000 people on January 24, 2012. She performed six songs including her debut single, "Lost Child", and the Japanese version of "Good Day" with the support of either a live orchestra or her own acoustic guitar accompaniment. Subsequent to the concert, both "Good Day" and "You & I" were released as new singles in Japan with translated lyrics to moderate success. According to Japan's
Oricon Singles Chart The Oricon Singles Chart is the Japanese music industry-standard singles popularity chart issued daily, weekly, monthly and yearly by Oricon. Chart rankings are based on physical singles' sales. Until 2017, Oricon did not track download sales. In J ...
, the single album of ''Good Day'' sold 21,000 physical copies on the first week of release with the single debuting on the chart at number six. On the ''Billboard Japan'' Hot 100, "Good Day" peaked at number 5. "You & I" peaked at number four on the Oricon Singles Chart and number eleven on the ''Billboard Japan'' Hot 100. In support of her Japanese single releases, IU toured five cities—Tokyo,
Sapporo ( ain, サッ・ポロ・ペッ, Satporopet, lit=Dry, Great River) is a city in Japan. It is the largest city north of Tokyo and the largest city on Hokkaido, the northernmost main island of the country. It ranks as the fifth most populous city ...
,
Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most po ...
,
Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of ...
and
Fukuoka is the sixth-largest city in Japan, the second-largest port city after Yokohama, and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since anc ...
—in a mini-concert series called IU Friendship Showcase - Spring 2012. IU embarked on her first concert tour, Real Fantasy, in June 2012. She played shows in six different cities across South Korea, starting with two shows in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
. The opening shows on June 2–3 were sold out within 30 minutes of the tickets going on sale on April 17. It was reported that 43.8% of ticket purchasers were between the ages of 20 and 29, while 71% were male, which was considered uncommon for a K-pop concert. The tour continued to
Ulsan Ulsan (), officially the Ulsan Metropolitan City is South Korea's seventh-largest metropolitan city and the eighth-largest city overall, with a population of over 1.1 million inhabitants. It is located in the south-east of the country, neighboring ...
, Jeonju,
Suwon Suwon (, ) is the capital and largest city of Gyeonggi-do, South Korea's most populous province which surrounds Seoul, the national capital. Suwon lies about south of Seoul. It is traditionally known as "The City of Filial Piety". With a popul ...
,
Busan Busan (), officially known as is South Korea's most populous city after Seoul, with a population of over 3.4 million inhabitants. Formerly romanized as Pusan, it is the economic, cultural and educational center of southeastern South Korea ...
and
Daegu Daegu (, , literally 'large hill', 대구광역시), formerly spelled Taegu and officially known as the Daegu Metropolitan City, is a city in South Korea. It is the third-largest urban agglomeration in South Korea after Seoul and Busan; it is ...
, before returning to Seoul with two encore concerts that ended on September 23, 2012. Guest performers included Ra.D,
Lim Seul-ong Lim Seul-ong ( Hangul: 임슬옹; born 11 May 1987), also known by the mononym Seulong, is a South Korean singer and actor. He debuted as a singer in 2008 as a member of the K-pop boyband 2AM. He made his acting debut in 2010 in the Korean d ...
and Lee Seung-gi. Due to her commitments towards preparing for her first solo tour, IU was unable to make broadcast promotions for her fifth Korean extended play, ''
Spring of a Twenty Year Old ''Spring of a Twenty Year Old'' () is a single album by South Korean singer-songwriter IU. It was released as a CD single. The single has a double A-side hit singles, "Peach" () and "Every End of the Day" () which was also released digitally ...
'' ( ko, 스무 살의 봄), which was released on May 11, 2012. The album, named to celebrate IU turning the Korean age of 20, contains three songs with the lead single being "
Peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, n ...
" ( ko, 복숭아). Self-composed by IU, "Peach" peaked at number two on the Gaon Digital Chart and number three on the ''Billboard'' K-pop Hot 100. The second single released from the album was "Every End of the Day" ( ko, 하루 끝), which topped the Gaon Digital Chart for two weeks and the ''Billboard'' K-pop Hot 100 for four weeks.Gaon Digital Chart references for "Every End of the Day": * * In place of the usual 4–5 minute music video that usually accompanies a single release, a 26-minute-long documentary-style music film was shot in
Venice Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 small islands that are separated by canals and linked by over 400  ...
and Burano and released alongside the album, featuring both "Peach" and "Every End of the Day". IU returned to Japan on September 17, 2012, to perform one show, titled IU Friendship Special Concert — Autumn 2012, at the
Tokyo International Forum The is a multi-purpose exhibition center in Tokyo, Japan. The complex is generally considered to be in the Yūrakuchō business district, being adjacent to Yūrakuchō Station, but it is administratively in the Marunouchi district. Tokyo I ...
to a crowd of over 5,000 people. With Sunny Hill as a guest act, IU performed a mixture of her own songs and covers of Korean and Japanese songs such as " Juliette" by
Shinee Shinee ( ; ko, 샤이니, Syaini; ja, シャイニー, Shainī; stylized as SHINee) is a South Korean boy band formed by SM Entertainment in 2008. The group's musical impact in their native country has earned them numerous accolades and the ...
, "Friend" by Anzen Chitai and "Aishiteru" from the ''
Natsume's Book of Friends is a Japanese manga series by Yuki Midorikawa. It began serialization by Hakusensha in the '' shōjo'' manga magazine '' LaLa DX'' in 2005, before switching to ''LaLa'' in 2008. The chapters have been collected in twenty-nine bound volu ...
'' anime series. Live recordings of "Friend" and "Aishiteru" from the event were later released as promotional digital singles. Nearing the end of her Real Fantasy tour and promotions in Japan, IU resumed her hosting duties on ''Inkigayo'' after taking a three-month leave due to concert commitments. She also became the host of MBC's short-lived television quiz show, ''
Quiz Show Q ''Quiz Show Q'' (), also known under the direct translation, ''Strongest Victor Quiz Show Q'', is a South Korean television quiz show broadcast by the Munhwa Broadcasting Corporation. It is hosted by comedian Park Myeong-su, singer IU, and host ...
'', alongside Park Myeong-su and Sun Bom Soo. On December 29, IU hosted the 2012 '' SBS Gayo Daejeon'', an annual music program, alongside
Bae Suzy Bae Su-ji (; born October 10, 1994), better known as Bae Suzy, is a South Korean singer, actress and model. She was a member of the girl group Miss A under JYP Entertainment. She made her debut as an actress with television series ''Dream High' ...
and actor Jung Gyu-woon. She was selected by the program's producer for her MC skills that she demonstrated on ''Inkigayo''. For her accomplishments over the past year, IU won two awards at the 2012 Seoul Music Awards; ''Last Fantasy'' was named Record of the Year, while she was among the ten musical acts who were awarded the Main Prize. At the Korean Music Awards, "Good Day" was named Song of the Year and
Best Pop Song Best or The Best may refer to: People * Best (surname), people with the surname Best * Best (footballer, born 1968), retired Portuguese footballer Companies and organizations * Best & Co., an 1879–1971 clothing chain * Best Lock Corporation ...
, while she was named Female Musician of the Year (Netizen Vote). ''Billboard'' magazine named IU as one of the hottest musicians under 21 years old in 2012 for her "unique charm and undeniable hits hathave made her into a bona fide superstar".


2013: First starring roles and ''Modern Times''

IU started 2013 by taking on her first leading role in a television series, playing the title role in '' You're the Best, Lee Soon-shin''. Her character was described as a "loser" who is seemingly average in every way except for her daring and bright personality, which helps her to overcome hardships. Despite the worries of casting someone who is better known as a singer in the role, director Yoon Sung-sik decided to cast IU after seeing her performance in ''Dream High'' and thought that she suited the image he had envisioned for the character. Her co-stars
Go Doo-shim Go Doo-shim (; born May 22, 1951) is a South Korean actress. Career A native of Jeju Island, Go Doo-shim made her acting debut in 1972 and since then she had a prolific career on television, film and theater. Best known for playing the quintes ...
and
Lee Ji-hoon Lee Ji-hoon may refer to: * Lee Ji-hoon (entertainer) (born 1979) South Korean singer and actor * , South Korean actor * Lee Ji-hoon (actor, born 1988) Lee Ji-hoon (born October 29, 1988) is a South Korean actor. He made his acting debut in t ...
, as well as the production crew, praised her performance, especially during emotional scenes. As the series progressed, IU's performance garnered positive critical reviews despite early reservations shown about her casting, with the viewership ratings reaching a peak of 30.8%. She was nominated for the Excellence in Acting Award (Best Actress in a Serial Drama) at the
2013 KBS Drama Awards The 2013 KBS Drama Awards () is a ceremony honoring the outstanding achievement in television on the Korean Broadcasting System (KBS) network for the year of 2013. It was held on December 31, 2013 and hosted by actors Lee Mi-sook, Shin Hyun-joon ...
. For the drama, she released a recording with her co-star Jo Jung-suk of her self-composed duet, "Beautiful Song" ( ko, 예쁘다송), which was not included on the official soundtrack. In the same period, IU released her second Japanese extended-play album, '' Can You Hear Me?'', featuring her first original Japanese songs. Two tracks from the album were released as singles; "Beautiful Dancer" and "New World" peaked at number 66 and 76 respectively on the ''Billboard Japan'' Hot 100, ranking significantly lower than her Japanese-translated versions of "Good Day" and " You & I", which were top 10 releases. ''
Rolling Stone Japan ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its cove ...
'' gave the album a positive review, highlighting "Beautiful Dancer" and "Truth" as stand-out tracks. In an interview with
Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike i ...
, IU recalled how shocked and touched she was to receive "Beautiful Dancer" and "Truth" from R&B producers Jimmy Jam and Terry Lewis. Her next Japanese single, "Monday Afternoon", was released on September 11, 2013, debuting at number 27 on ''Billboard Japan'' Hot 100 chart and number 9 on Japan's Oricon Daily Chart. Almost two years after ''Last Fantasy'', IU released her third studio album, '' Modern Times'', on October 8, 2013. It was described to be "a big shift from the young singer's K-pop roots" that showcased a "more mature and sophisticated sound and image" than her previous work. IU composed and wrote two out of the album's 13 tracks, which ranged from swing to jazz, bossa nova, Latin pop and folk genres. The diversity of jazz styles and the mix of collaborative tracks were highlighted in reviews by ''Billboard'' and ''
The Korea Herald ''The Korea Herald'' is a leading English-language daily newspaper founded in 1953 and published in Seoul, South Korea. The editorial staff is composed of Korean and international writers and editors, with additional news coverage drawn from int ...
''. ''Billboard'' described the album as one that features "throwback vibes with a modern twist a la Christina Aguilera's '' Back to Basics'' record", with IU proving to have "musical sensibilities well beyond a typical 20-year-old". ''The Korea Herald'' wrote: "...vintage sounds and modern effects are put together artfully, forming a fresh but familiar compilation of songs. ''Modern Times'' has a distinct carefree feel that is reminiscent of jazz during the Roaring Twenties." ''Modern Times'' debuted at number one on the Gaon Album Chart, while seven of its tracks achieved top ten positions on the Gaon Digital Chart with the lead single, "The Red Shoes" ( ko, 분홍신), placing in the number one position. Similarly, the album debuted number four on ''Billboard''s World Albums Chart, with twelve tracks in the K-pop Hot 100 chart. The album was ranked number two on ''Billboard'''s "25 Greatest K-Pop Albums of the 2010s" list. On the second week of her promotional activities for ''Modern Times'', IU decided to join the romantic-comedy series '' Bel Ami''. She played the "quirky" and "playful" role of Kim Bo-tong, a carefree girl in her twenties who has had an unrequited crush on the male protagonist since high school. For her performance, IU was nominated in the Outstanding Korean Actress category at the 2014 Seoul International Drama Awards. In support of ''Modern Times'', IU held her second concert tour with three shows which took place on November 23–24, 2013, at
Kyung Hee University Kyung Hee University (abbreviated to KHU) ( Hangul: 경희대학교; Hanja: 慶熙大學校) is a private research university in South Korea with campuses in Seoul and Suwon. Founded in 1949, it is widely regarded as one of the best universit ...
's Peace Hall in Seoul and ended on December 1, 2013, at KBS Hall in Busan. Promotions for ''Modern Times'' progressed into 2014 with IU performing in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
for the first time in a solo concert. A repackaged version of ''Modern Times'', titled ''Modern Times — Epilogue'', was released on December 20, 2013, with two additional tracks: "Friday" ( ko, 금요일에 만나요) and "Pastel Crayon" ( ko, 크레파스). Her self-composed track, "Friday", was originally intended to be included in ''Modern Times'' but was later released as the lead single of ''Modern Times — Epilogue''. Described as a "mid-tempo, bossa nova number", "Friday" held the number one position on the ''Billboard Korea'' K-pop Hot 100 chart for two weeks after release. The lead single was successful on the Gaon Digital Chart, peaking at number one, and became the tenth best-selling digital single of 2014.


2014: ''A Flower Bookmark''

IU released her sixth Korean extended-play and first
cover album An album is a collection of audio recordings issued on compact disc (CD), vinyl, audio tape, or another medium such as digital distribution. Albums of recorded sound were developed in the early 20th century as individual 78 rpm records c ...
, '' A Flower Bookmark'' ( ko, 꽃갈피), on May 16, 2014. The album contains seven renditions of tracks that hailed from the 1980s and
1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American General Dynamics F-16 Fighting Falcon, F-16s and McDonnell Douglas F-15 Eagle, F-15s fly over burning o ...
with a mixture of genres that included ballad, dance, folk and rock. The album came about at the request of fans and due to the positive feedback she had previously received for her cover songs. Three tracks debuted in the top ten of the Gaon Digital Chart on the week of release, with the main single, "My Old Story" ( ko, 나의 옛날 이야기), ultimately peaking at number 2. However, it was her collaboration with Kim Chang-wan on the remake of his 1984 song, "The Meaning of You" ( ko, 너의 의미), that became the best-selling track from the album and also her best-selling single of 2014. The album was well received by ''
The Korea Times ''The Korea Times'' is the oldest of three English-language newspapers published daily in South Korea. It is a sister paper of the ''Hankook Ilbo'', a major Korean language daily; both are owned by Dongwha Enterprise, a wood-based manufacturer ...
'' for providing "a pleasant, calming respite from the mainstream music of today's times", and praised IU for her reinterpretations: "For every track, IU keeps a careful balance between preserving the song's original sentiments and altering the original with her own color and arrangements." ''Billboard'' highlighted the track, "Pierrot Smiles at Us" ( ko, 삐에로는 우릴 보고 웃지), as the "most ambitious tune she tackled" and one that proved her diversity as a singer. IU's wish to conduct a more intimate and smaller scale concert was fulfilled in her third solo Korean concert series, "Just One Step... That Much More". The concert series took place over eight nights from May 22 to June 1 at Sogang University's Mary Hall, which had a capacity of 450 people. Tickets to all eight shows were sold out within 10 minutes of release on May 7, 2014. As well as playing the keyboard for the first time on stage, IU performed all the seven songs from ''A Flower Bookmark'' among various new arrangements of her earlier songs. Guest acts included
Kim Jong-hyun Kim Jong-hyun (April 8, 1990 – December 18, 2017), known mononymously as Jonghyun, was a South Korean singer-songwriter, record producer, radio host, and author under the SM Entertainment label. He was the main vocalist of the South Korean ...
, Jung Yong-hwa,
Hwang Kwanghee Hwang Kwang-hee (Hangul: 황광희; Hanja: 黃光熙; born August 25, 1988), also known mononymously as Kwanghee, is South Korean singer, actor, and TV personality. He debuted in 2010 as a member of the boy band ZE:A. He is also known for his ...
, Kim Bum-soo,
Lim Seul-ong Lim Seul-ong ( Hangul: 임슬옹; born 11 May 1987), also known by the mononym Seulong, is a South Korean singer and actor. He debuted as a singer in 2008 as a member of the K-pop boyband 2AM. He made his acting debut in 2010 in the Korean d ...
, Jo Jung-suk,
Ha Dong-kyun Ha Dong-kyun (; born June 28, 1980), officially known as Ha Dong Qn'','' is a South Korean singer-songwriter. He debuted in 2002 as a member of the short-lived boy band 7Dayz, before joining the boy band Wanted in 2004. As a solo singer, he has ...
and
Akdong Musician AKMU ( ko, 악뮤), also known as Akdong Musician ( ko, 악동뮤지션), is a South Korean sibling duo consisting of Lee Chan-hyuk and Lee Su-hyun who debuted under YG Entertainment in April 2014 with studio album ''Play'' after winning SBS' ...
. Profits made from the concerts were donated to the victims of the Sewol Ferry Disaster. Two months after her solo concerts ended, IU made her debut performance in the United States at the KCON music festival held in Los Angeles on August 9–10. IU was the only female act to perform on the first day of KCON and for the event, she performed "The Red Shoes", "You & I", "Friday", and "You Know". In their review, ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' opined that IU had a "sprightly stage presence, and as a solo female singer, she's breaking the molds for K-pop stardom." IU expressed her anxiety performing at the event in her interview with ''Billboard'': "I always get nervous when I'm performing at international shows... I think I need to study English for the next visit to the U.S. It's suffocating not being able to communicate with fans..." Throughout 2014, IU's collaborations with other artists spawned top-ten hits: "Not Spring, Love, or Cherry Blossoms" ( ko, 봄, 사랑, 벚꽃 말고), the debut single of High4, which featured IU as lyricist and vocalist, reached number one on both the Gaon Digital Chart and ''Billboard Korea'' K-pop Hot 100; "Anxious Heart" ( ko, 애타는 마음), recorded by
Ulala Session Ulala Session ( ko, 울랄라 세션) is a South Korean boy band that rose to fame after winning the 2011 television talent show '' Superstar K 3''. The group currently consists of members Kim Myung-hoon, Park Seung-il, Choe Do-wo. The group orig ...
and IU in 2012 but was released more than a year later out of respect for the death of Ulala Session's lead vocalist, peaked at number four on the Gaon Digital Chart; "Sing for Me" ( ko, 노래 불러줘요), which was released as part of g.o.d's eighth studio album, peaked at number nine on the Gaon Digital Chart; "Sogyeokdong" ( ko, 소격동), written by Seo Taiji for his '' Quiet Night'' album and sung by IU in the October 2 release version, debuted at number four on the Gaon Digital Chart; and "When Would It Be" ( ko, 언제쯤이면), a duet with her labelmate Yoon Hyun-sang for his debut album, ''Pianoforte'', which also peaked at number nine on the Gaon Digital Chart. After "Not Spring, Love, or Cherry Blossoms" topped ''Billboard Korea'' K-pop Hot 100 chart, IU became its "all-time chart leader" with five number-one songs and the artist who has spent the most weeks at number one since the chart's creation in September 2011.


2015–2016: Continued acting success and further EP releases

In 2015, two years after her last acting role, IU starred alongside Kim Soo-hyun, Cha Tae-hyun, and Gong Hyo-jin in '' The Producers'' , which was named as one of the most anticipated TV series of the year in South Korea. She played Cindy, a diva-like singer who decides to participate in a
variety show Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances, sketch comedy, magic, acrobatics, juggling, and ventriloquism. It is normally introduced by a co ...
to improve her public image. Analysing her character's perceived icy demeanor, IU commented that she could relate to her character's "biting attitude" and how similar her character was to herself. The series and IU's portrayal of Cindy were met with lukewarm reviews at the premier but both the viewership and critical response improved over the course of the series, peaking at 17.7% viewership for the last episode. She performed two songs in character, "Twenty Three" and "Heart" ( ko, 마음), both of which were later included as bonus tracks on her 2015 album, '' Chat-Shire''. While she wrote the lyrics for both songs, she also composed the music for "Heart", which was released as a digital single on May 18. "Heart" topped the charts upon its release and went on to become the tenth best-selling digital single of 2015 in South Korea. "Heart" was among a slew of K-pop songs used by South Korea's Defense Ministry in its propaganda broadcasts to
North Korea North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korean Peninsula and shares borders with China and Russia to the north, at the Yalu (Amnok) and T ...
during the two countries' tense standoff in August 2015, with the aim of advertising the "South Korean youth culture". Through ''The Producers'', IU's popularity in China soared—reportedly receiving offers for several projects from Chinese companies. After the completion of ''The Producers'', IU participated in the biennial music festival event hosted by the variety show, '' Infinite Challenge'', in which each participating singer-songwriter is partnered with one of the six hosts to create a song for the festival. The preparation process and festival event were aired over the course of seven episodes. She was partnered with Park Myeong-su, with whom she recorded and performed the song, "Leon" (as inspired by the film '' Léon: The Professional''). The live performance event on August 13, 2015, attracted an estimated crowd of 40,000 at
Alpensia Ski Jumping Stadium Alpensia Ski Jumping Centre (알펜시아 스키점프 경기장) is a ski jumping hills located at Alpensia Resort in Pyeongchang, South Korea. They hosted the ski jumping and the nordic combined events during the 2018 Winter Olympics. They als ...
as shown in the final episode, which achieved a 21.1% viewer's rating on its August 22 airdate. Subsequent to the final episode's broadcast, "Leon" was released along with the other songs from the festival as a digital track and on the official festival album. "Leon" reached number one on all of South Korea's music charts upon release. IU's seventh Korean extended play, '' Chat-Shire'', was released digitally on October 23, 2015, prior to its physical release on October 27. IU asserted greater creative control on the album, writing the lyrics for all seven tracks (as well as the physical album's two bonus tracks) and composing the music for five tracks either individually or collaboratively. She was also credited as the album's executive producer. The lead single, " Twenty-Three" ( ko, 스물셋), topped the national music charts upon release with several of the album's tracks also ranking in the top ten. The album reached a peak position of number four on ''Billboard''s World Albums chart. ''Billboard'' described the album as a "must-hear" release, containing "some of U'smost personal music yet", and named "The Shower" ( ko, 푸르던) as its stand-out track. Despite positive critical reviews and success in the music charts, the album became controversial due to the lyrics of "Zezé" and the audio samples used in the bonus track "Twenty Three" (not to be confused with the similarly titled lead single). On November 4, the Korean publisher of the novel ''
My Sweet Orange Tree My or MY may refer to: Arts and entertainment * My (radio station), a Malaysian radio station * Little My, a fictional character in the Moomins universe * ''My'' (album), by Edyta Górniak * ''My'' (EP), by Cho Mi-yeon Business * Mark ...
'', from which IU drew inspiration for the song "Zezé", stirred debate in the entertainment industry on freedom of interpretation when it leveled criticisms at IU for her interpretation of the five-year-old protagonist as a "sexual object". Two days later, IU issued a public statement: "I did not mean to turn Zeze into a sexual object... but I realize that my lyrics have offended many, and for this I apologize." On November 10, the publisher released an apology for its failure to acknowledge "diversity of interpretation." For the bonus track "Twenty Three", voice samples from
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage producti ...
' " Gimme More" were allegedly used without permission. ''Billboard'' ranked ''Chat-Shire'' the sixth best K-pop album of 2015, explaining that "IU knows how to take the sounds of yesterday and update them to stunning results." Prior to the release of ''Chat-Shire'', LOEN announced that IU would not be partaking in broadcast promotions for the album and would instead be holding a national tour from November to December 2015. The Chat-Shire tour began in Seoul on November 21 and continued to Busan, Daegu and Gwangju, before returning to Seoul, where it ended on December 31. In the midst of her concert tour for ''Chat-Shire'' in South Korea, IU also increased promotional activities in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
, China and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
, hosting fan-meetings and concerts in various cities as well as releasing a compilation album, ''Smash Hits'', to the Taiwanese market on December 11, 2015. Containing 16 previously released songs, ''Smash Hits'' was published by Warner Music Taiwan and topped the K-pop album chart of Taiwan's leading online music store, KKBOX, on its first week of release. Tickets to her concert of January 10, 2016, in Taiwan also sold out within two minutes of going on sale. Towards the end of 2015, IU hosted SBS's annual end-of-year music program, '' Gayo Daejeon'', with Shin Dong-yup. The program's producers said of their host selection, "IU has been deeply acknowledged for her musical talents, moving beyond the image of 'Korea's cute younger sister'." For her accomplishments in 2015, ''Ize'' listed IU as one of the "Persons of the Year", while '' GQ Korea'' named her as the "Woman of the Year". In September 2016, IU starred as the lead role, Hae Soo, in '' Moon Lovers: Scarlet Heart Ryeo'', a Korean adaptation of the Chinese novel '' Bu Bu Jing Xin''.


2017–2018: ''Palette'', ''A Flower Bookmark 2'' and ''My Mister''

IU published her fourth studio album, ''
Palette Palette may refer to: * Cosmetic palette, an archaeological form * Palette, another name for a color scheme * Palette (painting), a wooden board used for mixing colors for a painting ** Palette knife, an implement for painting * Palette (company) ...
'', on April 21, 2017, of which she served as the primary lyricist and executive producer. Three singles from the album were released earlier; the lead single of the same name featuring
G-Dragon Kwon Ji-yong (; born August 18, 1988), also known by his stage name G-Dragon (지드래곤), is a South Korean rapper, singer-songwriter, record producer, entrepreneur and fashion designer, known as the " King of K-pop". G-Dragon is the recipi ...
from Big Bang; as well as two pre-release tracks " Through the Night" ( ko, 밤편지) and " Can't Love You Anymore". ''Palette'' ( ko, 팔레트) debuted atop ''Billboard'' World Albums chart, a first for the singer, and topped local charts in both album sales and downloads. ''Billboard'' highlighted and complimented IU's stronger creative control on the album, saying that it successfully allowed listeners to learn more about her and ultimately paving way for greater success both in Korea and internationally. ''Palette'' was a commercial success, with all three singles from the album peaking at the top of the Gaon Digital Chart, with the main single, "Palette" spending a total of two weeks at number 1. However, it was her first pre-release track, "Through the Night" that became the best-selling track from the album and also her best-selling single of 2017. ''Palette'' was also critically acclaimed and received multiple accolades, including "Best Pop Album" at the 15th Korean Music Awards, "Album of the Year" at the Melon Music Awards, and "Record of the Year (Album)" award at the 27th Seoul Music Awards; IU herself was awarded the Best Female Artist at the
Mnet Asian Music Awards The MAMA Awards (formerly Mnet Asian Music Awards) is a major music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there are other ...
. The album also earned IU a "Best Songwriter" award at the Melon Music Awards, a "Lyricist of the Year" award at the seventh Gaon Chart Music Awards and a "Producer of the Year" award for herself and her production team. IU also received the "Song of the Year" award at the 32nd Golden Disc Awards for her hit song " Through the Night". '' Billboard'' magazine listed "Palette" at number six on its list of "Best K-Pop Songs of 2017", explaining "The mellow-dy belies a topsy-turvy world of self-satire, idiosyncratic sound effects and throwbacks to older eras." ''
The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. ...
'' also featured "Palette" on its list of "25 Songs That Tell Us Where Music Is Going", making IU the only Asian artist to make the list while appreciating IU's ability as a singer-songwriter to project authenticity in K-pop. Furthermore, ''Billboard'' ranked ''Palette'' the best K-pop album of 2017, explaining that "An album as impressive and sonically diverse as ''Palette'' proves why injecting an artist's personal experiences into their music can lead to their greatest work yet." During the promotional period of ''Palette'', IU joined the reality program '' Hyori's Homestay''. IU released her second cover album, '' A Flower Bookmark 2'' on September 22, 2017. Like its predecessor, the album contained renditions of tracks released from the 1960s to the early 2000s with a mixture of genres such as folk, retro,
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or '' ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
and nu-disco. Prior to the album's release, a single titled "
Autumn Morning "Autumn Morning" () is a Korean-language song recorded by South Korean singer IU for her ninth EP '' A Flower Bookmark 2'' (2017). The track is a remake of Korean folk singer Yang Hee-eun's hit track released in 1991. The song was released on Se ...
" was released without prior notice on September 18 to mark the singer's ninth anniversary. The album was originally intended to include
Kim Kwang-seok Kim Kwang-seok (Hangul: 김광석 ; January 22, 1964 – January 6, 1996) was a popular and influential South Korean folk rock singer. He debuted in 1987 as a member of Noraereul Channeun Saramdeul, an activist folk band. He achieved widespread ...
's track "With the Heart to Forget You", however, due to recent events surrounding the singer's family, it was ultimately decided that the track would be removed out of respect for the ongoing investigations. She later went on a tour in various cities around Korea as well as Hong Kong from November to December 2017 to promote the album. IU was also featured in the title song, "Love Story", of Epik High's ninth album, ''
We've Done Something Wonderful ''We've Done Something Wonderful'' (stylized in all caps) is the ninth studio album by the hip hop group Epik High. The album was released on October 23, 2017, by YG Entertainment. It would be their final release under YG before their departure ...
'', which was released on October 23, 2017.
Gallup Gallup may refer to: * Gallup, Inc., a firm founded by George Gallup, well known for its opinion poll * Gallup (surname), a surname *Gallup, New Mexico, a city in New Mexico, United States ** Gallup station, an Amtrak train in downtown Gallup, New ...
Korea ranked her the most popular K-pop artist of 2017 (she previously topped the ranking in 2014) and also the most popular K-pop idol of the year. In March 2018, IU starred in tvN's ''
My Mister ''My Mister'' () is a 2018 South Korean television series starring Lee Sun-kyun and Lee Ji-eun. The series was directed by Kim Won-seok, written by Park Hae-young and produced by Chorokbaem Media. It aired on tvN from March 21 to May 17, 201 ...
'', playing the character Lee Ji-an. The series was commercially and critically successful with peak audience ratings of 7.3% making it one of the highest rated Korean dramas in cable television history, and positive reviews for IU's performance. IU then contributed her vocals to Zico's "Soulmate", which was released on July 23, 2018. Upon release, the single topped the daily and real time charts of all 6 major Korean music sites and claimed the number-one position on the Gaon Digital Chart. To commemorate her tenth debut anniversary, IU released a single titled "
Bbibbi "Bbibbi" () is a song recorded by South Korean singer-songwriter IU, released digitally on October 10, 2018, through Kakao M. The self-written song was produced by Son Myung-gab. It subsequently debuted at number one on the Gaon Digital Chart. ...
" in October 2018. The music video was released alongside the single on October 10, 2018. The following day, Kakao M confirmed that "Bbibbi" had surpassed one million unique listeners on Korea's largest music site,
Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". T ...
, only 16 hours after its release. They stated that by 23 hours in, it had already broken the previous 24-hour unique listener record set by her duet "Leon" with Park Myung-su in 2015. "Bbibbi" went on to record a total of 1,462,625 unique listeners in the first 24 hours of its release. The single peaked at number one on the Gaon Digital Chart, and at number five on the ''Billboard'''s World Digital Songs Chart. '' Billboard'' magazine listed "Bbibbi" at number 87 on its list of "Best Songs of 2018", explaining "The single not only comments on IU's experiences in the public life, but it doubles as a universal empowerment anthem, knowing and acknowledging one's worth and personal rights." The single was also listed at number 4 on ''Billboard'''s list of "The 20 Best K-pop Songs of 2018". IU began her first Asian tour, titled IU 10th Anniversary Tour Concert, on October 28, 2018. Two months later, IU featured on
Kim Dong-ryul Kim Dong-ryul (; born March 15, 1974) is a South Korean pop singer-songwriter. He composes, arranges, writes lyrics, produces, and performs his own music. He has been active since 1993. Career Exhibition era (1993–1997) As an architectur ...
's "Fairytale", which peaked at number four on the Gaon Digital Chart.


2019–2021: ''Hotel del Luna'', ''Love Poem'' and ''Lilac''

On April 11, 2019, IU made her film debut in the
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
anthology series An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a dif ...
'' Persona''. She portrayed different characters in each of the four short films which were written and directed by the critically acclaimed directors Lee Kyoung-mi,
Yim Pil-sung Yim Pil-sung (born May 13, 1972) is a South Korean film director and screenwriter. He wrote and directed ''Antarctic Journal'' (2005), ''Hansel and Gretel'' (2007), and '' Scarlet Innocence'' (2014). Career Short films Yim Pil-sung began directi ...
, Jeon Go-woon and
Kim Jong-kwan Kim Jong-kwan (born 1975) is a South Korean film director and screenwriter. Kim is an acclaimed and prolific short filmmaker known for his inventive short form narratives. He has helmed the omnibuses ''Lovers'' (2008) and '' Come, Closer'' (2010 ...
. It was the sixth most popular program on Netflix in Korea in 2019. During the summer, IU starred in the fantasy mystery drama ''
Hotel del Luna ''Hotel del Luna'' () is a 2019 South Korean television series, starring Lee Ji-eun and Yeo Jin-goo as the owner and manager, respectively, of the eponymous hotel that caters only to ghosts. Produced by GT:st, written by the Hong sisters and ...
'', written by the
Hong Sisters Hong Jung-eun (born 1974) and Hong Mi-ran (born 1977), collectively known as the Hong sisters (), are South Korean television screenwriters currently managed by Studio Dragon. Together, they have written popular romantic-comedies, notably '' ...
. She also sang one of the songs on the soundtrack, "Happy Ending". The drama was a commercial success, recording the highest ratings in its timeslot throughout its run. IU was set to release her ninth extended play, '' Love Poem'', on November 1. However, she decided to postpone the EP's release to November 18 following her close friend
Sulli Choi Jin-ri (March 29, 1994 – October 13 or 14, 2019), better known by her stage name Sulli (), was a South Korean actress and singer. She first made her debut as a child actress, appearing as a supporting cast member on the SBS historical d ...
's death. Her single "Peach" (2012), inspired by Sulli, re-entered charts as a tribute to the late singer. The EP's eponymous lead single was released as planned, subsequently peaking at number one on the Gaon Digital Chart, and at number nine on '' Billboard''s World Digital Songs Chart. On November 2, 2019, IU began her second Asian tour, titled Love Poem, in
Gwangju Gwangju () is South Korea's sixth-largest metropolis. It is a designated metropolitan city under the direct control of the central government's Home Minister. The city was also the capital of South Jeolla Province until the provincial offic ...
. Nearly 90,000 fans attended her two-month tour during which she visited 10 cities. On January 3, 2020, it was announced that IU would star in the film ''Dream'' alongside Park Seo-joon. Directed by Lee Byeong-heon, it will tell the story of people participating in the
Homeless World Cup The Homeless World Cup is an annual association football tournament organized by the Homeless World Cup Foundation, a social organization which advocates the end of homelessness through the sport of association football. The organization puts tog ...
. For the first time in nine years, IU participated in a soundtrack album with the song " Give You My Heart" for the hit romantic comedy '' Crash Landing on You''. Released on February 15, 2020, it debuted at number 71 on South Korea's Gaon Digital Chart, 2020, rising and reaching number one the following week. On May 6, 2020, IU released the single " Eight" featuring and produced by BTS's Suga. It follows IU's previous singles "Twenty-Three" (2015) and "Palette" (2017) which together comprise her "coming-of-age" series. The song's title derives from the last digit of the Korean age "twenty-eight" of both artists. On June 19, 2020, IU released the song "Into the I-LAND" as the signal song for the survival reality show '' I-Land''. On January 9, 2021, IU won Song of the Year at the 35th Golden Disc Awards for " Blueming", becoming the first female soloist to win two grand prizes in the award show's history. While onstage accepting her award, she hinted that she would be soon returning with a new single titled "
Celebrity Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in spor ...
" and that the new song would have a refreshing and cheerful pop sound. Two days later, Edam Entertainment confirmed her return with the pre-release single "Celebrity" on January 27, 2021. On March 3, she announced her fifth studio album, ''
Lilac ''Syringa'' is a genus of 12 currently recognized species of flowering woody plants in the olive family or Oleaceae called lilacs. These lilacs are native to woodland and scrub from southeastern Europe to eastern Asia, and widely and commonl ...
'', which was released on March 25 to immediate commercial success; the album debuted atop the
Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks t ...
, and all tracks had simultaneously charted in the top 30 of the Gaon Digital Chart. In October, IU announced that her digital single " Strawberry Moon" would be released on October 19. IU later teased a special album titled '' Pieces'', which was released on December 29.


2022–present: ''Broker''

IU's first project of 2022 was the collaborative single "
Ganadara "Ganadara" is a song by Korean-American singer Jay Park featuring singer IU. It was released on March 11, 2022, through More Vision and distributed by Kakao Entertainment. It peaked at number one on the Gaon Digital Chart. Recording "Ganada ...
" with Jay Park, which peaked at number one on both the Gaon Digital Chart and the ''Billboard'' K-pop Hot 100. Her first documentary, ''Pieces:29th Winter'', was scheduled to release on March 16 but was later postponed to March 23. On April 13, IU completed the filming of her first feature film '' Dream'' in Hungary. Commenting on her experience shooting the film, she said, "It was my first feature film shooting. It has accumulated more memories than any other work, so I think it will remain in my memory for a long time." The following month, IU starred in the film ''
Broker A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be con ...
'', playing single mother So-young, who initially decides to leave her newborn at a baby box but later changes her mind and tries to retrieve her child. Director Hirokazu Kore-eda choose to cast IU after seeing her moving performance in ''My Mister'' (2018), as he felt that she was the only actress who could embody So-young's character. ''Broker'' was chosen to compete for the Palme d'Or, and its premiere was held at the
75th Cannes Film Festival The 75th annual Cannes Film Festival is an upcoming film festival scheduled to take place from 17 to 28 May 2022. The festival will see a tribute to actor Tom Cruise, whose film '' Top Gun: Maverick'' is due to premiere at the festival. The of ...
. Film critic Ben Rolph praised IU's performance, writing that "it is K-pop singer-turned actor Lee Ji-eun who leads the ensemble down its path of brilliance as she performs her heart out, she is the soul of the film." The performance earned her a nomination for Best New Actress at the 27th Chunsa International Film Festival. On July 27, 2022, it was announced that IU would hold a concert, The Golden Hour: Under the Orange Sun, at the
Seoul Olympic Stadium The Seoul Olympic Stadium (), also known as Jamsil Olympic Stadium (formerly romanised as ''Chamshil''), is a multi-purpose stadium in Seoul, South Korea. It is the main stadium built for the 1988 Summer Olympics and the 10th Asian Games in 1 ...
on September 17 and 18, becoming the first Korean female artist to perform there.


Artistry


Songwriting

IU has been credited for writing over seventy-two songs over the course of her career, including music for her career as a solo artist, songs for other performers and various songs for film or drama. The first two songs for which she received songwriting credit were Yoo Seung-ho's "Believe in Love", which she featured on, for the compilation album ''Road for Hope'', and "Alone in the Room" from her third extended play (EP) '' Real''. Her first self-composition was "Hold My Hand" for ''The Greatest Love'' in 2011. Considering the fact that she wrote the song not for herself but at the behest of the drama's producers, IU found the experience difficult as she had to match the drama's cheerful tone. On her second studio album ''
Last Fantasy ''Last Fantasy'' is the second studio album by South Korean singer-songwriter IU. It was released and distributed on November 29, 2011 by LOEN Entertainment. The album features a total of thirteen tracks, including the lead single " You & I". U ...
'', IU began to take more creative control over her music, writing six of the thirteen total tracks. Her following studio album '' Modern Times'' and its re-release ''Modern Times – Epilogue'' was also mostly written by IU and South Korean lyricist Kim Eana, who had previously wrote multiple tracks on ''Last Fantasy''. IU wrote the lyrics to each track on her subsequent releases, '' Chat-Shire'' and ''
Palette Palette may refer to: * Cosmetic palette, an archaeological form * Palette, another name for a color scheme * Palette (painting), a wooden board used for mixing colors for a painting ** Palette knife, an implement for painting * Palette (company) ...
,'' with the exception of one song on the latter, and served as executive producer of both. The lyrics on her fifth EP '' Love Poem'' were entirely self-written, and she received composition credits on two tracks, "The Visitor" and "Blueming". IU wrote lyrics to all the tracks on her fifth studio album, ''
Lilac ''Syringa'' is a genus of 12 currently recognized species of flowering woody plants in the olive family or Oleaceae called lilacs. These lilacs are native to woodland and scrub from southeastern Europe to eastern Asia, and widely and commonl ...
''. Additionally, she helped compose two of the album's singles, "Coin" and "Celebrity". IU has also written and performed multiple songs for various South Korean films and dramas, including ''The Producers'', ''My Mister'', ''Bel Ami'' and ''Hotel Del Luna''. Sixteen of the tracks written by IU have been released as singles, with eleven of those reaching the top of the Gaon Digital Chart, including "Through the Night" and "Friday", the third and fifth best-selling singles in South Korea, with more than six million and five million sales, respectively. According to ''The Korea Herald'', consolation is one of the core themes explored in IU's music, most notably in " Through the Night" and "Dear Name", both songs both from ''Palette''.


Voice

IU possesses a
soprano A soprano () is a type of classical female singing voice and has the highest vocal range of all voice types. The soprano's vocal range (using scientific pitch notation) is from approximately middle C (C4) = 261  Hz to "high A" (A5) = 880& ...
vocal range, with acoustician and professor Myung-jin Bae expressing her range also has
mezzo-soprano A mezzo-soprano or mezzo (; ; meaning "half soprano") is a type of classical female singing voice whose vocal range lies between the soprano and the contralto voice types. The mezzo-soprano's vocal range usually extends from the A below middl ...
qualities when writing an article comparing her voice to Hyun Bin. Her vocal ability is often met with positive reception. Monique Danao of ''
South China Morning Post The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained ...
'' noted that IU could quickly transition from a "sweet" voice to "hit powerful notes". On his 2011 academic paper co-written by Doo-heon Kyon at Soongsil University, Bae used "Good Day" as the basis for his vocal analysis, stating that when IU reached the highest note (F♯5) in the three-note increment, her stability in frequency showed a lengthy duration with abundant lung capacity, and commenting that she "expresses well beyond the highest range required by the soprano oice type.


Awards and achievements

Since her debut in 2008, IU has received over 200 award nominations, winning over 100 of them. She has won twenty-one Melon Music Awards, sixteen Gaon Chart Music Awards, five Korean Music Awards, eleven
Mnet Asian Music Awards The MAMA Awards (formerly Mnet Asian Music Awards) is a major music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there are other ...
, seven Seoul Music Awards, and eight Golden Disc Awards. IU has also won several awards for her work as an actress, earning the title "Best New Actress" at the 2014 KBS Drama Awards for her performance in ''You're the Best, Lee Soon-shin''. IU has received ten Daesang (grand prize) awards from various award shows, including five from the Melon Music Awards and three from the Golden Disc Awards. In 2012, she was named to the ''Forbes'' Korea Power Celebrity list as one of the most influential people in South Korea, and has since been mentioned five times. Additionally, IU was honored at the 2015 Korean Popular Culture and Arts Awards, held by the Korean Ministry of Culture, Sports and Tourism, for her influence and success in the music industry.


Other ventures


Philanthropy

As of August 2022, IU has donated a total of since her debut. IU has donated all the proceeds from her fan meetings since 2011. Since February 2012, IU has been an ambassador for South Korea's National Police Agency in their anti-bullying campaigns in schools; she was made an honorary member of the police force in 2013 before being promoted to an honorary senior police officer in 2014 for a two-year term. In 2015, and later in 2018, 2019 and 2020, IU donated ₩100 million to the Green Umbrella Children's Foundation, requesting it be used to assist underprivileged children. She has also volunteered for the organization. IU established a scholarship at her high school alma-mater in 2016 after regularly donating there for several years. The scholarship, dubbed the "IU Scholarship", is designed to help four graduates from families needing financial aid. In 2018, IU provided ₩20 million in financial aid to five college students, helping to cover their room and board. That same year, IU participated in the Ice Bucket Challenge, an Internet challenge designed to promote Amyotrophic lateral sclerosis (ALS) awareness. In 2019, after playing Lee Ji-an in the hit drama ''
My Mister ''My Mister'' () is a 2018 South Korean television series starring Lee Sun-kyun and Lee Ji-eun. The series was directed by Kim Won-seok, written by Park Hae-young and produced by Chorokbaem Media. It aired on tvN from March 21 to May 17, 201 ...
'' the year before, IU donated ₩50 million to the Deaf Senior Citizens Support Center, inspired by her role where she had to learn sign language. She also donated ₩10 million through Seocho District Office for those in vulnerable social groups and elderly living alone, ₩100 million to celebrate her 11th anniversary, and other ₩100 million at the end of the year to the Korean Foundation for Support of the Senior Citizen. Her philanthropy efforts earned her a mention in ''Forbes'' "Asia's 2019 Heroes of Philanthropy: Catalysts For Change", being the youngest to have made the list. During
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
in 2020, the Korean Medical Association said that IU donated 3,000 pieces of medical protective clothing, worth ₩100 million, and about 4,600 cooling vests, worth ₩100 million for nurses, according to the Korean Nurses Association. In August 2020, she donated ₩100 million to the Korea Disaster Relief Association to help the victims of floods. In May 2021, she donated ₩10 million to Yangpyeong county to aid single parent families and grandparents raising grandchildren. On her birthday, May 16, 2021, she donated a total of ₩500 million to the Korea Pediatric Cancer Foundation, the Korean Single Mothers and Families Association, the Comprehensive Support Center for Elderly Living Alone, the Child Welfare Association, the Yeouldol Association, and the Purme Foundation, to fund the treatment of children and adolescents with rare diseases and to support single-parent families, the elderly living alone, and children in difficult financial situations. For the 13th anniversary of her debut on September 18, 2021, she donated ₩850 million of products, from winter coats and bedding sets, to water bottles for 20 COVID-19 clinics in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
. On December 24, 2021, the Green Umbrella Children's Foundation said that IU donated ₩100 million. The donation will be used for the Dream Tree Scholarship to support tuition for prospective college students among low-income grandchild families and single-parent families. In March 2022, IU donated to Hope Bridge Disaster Relief Association to help residents affected by the
Uljin Uljin County (''Uljin-gun''; Korean: 울진군) is a county in North Gyeongsang Province, South Korea. Before 1963, Uljin was in Gangwon Province. It borders the Sea of Japan in the east, Bonghwa-gun and Yeongyang-gun in the west, Yeongdeok-gun ...
and Samcheok wildfires and her donation will be used to support temporary housing for forest fire victims. In honor of
Children's Day Children's Day is a commemorative date celebrated annually in honor of children, whose date of observance varies by country. In 1925, International Children's Day was first proclaimed in Geneva during the World Conference on Child Welfare. Sin ...
, IU donated to the Green Umbrella Children's Foundation, which will be used to support children from low-income single-parent families and grandparents, and to renovate facilities dedicated to children. On her birthday, May 16, 2022, IU donated a total of to The Snail of Love, Korean Single Mothers Family Association, Eden Iville, and Changwon Social Welfare Corporation. In May, IU donated to Yangpyeong-gun in honor of Family Month to "empower the children of the low-income and vulnerable classes". In August, IU donated to the Hope Bridge Korea Disaster Relief Association to help those affected by the
2022 South Korean floods On 8 August 2022, large scale floods hit the capital of South Korea, Seoul, especially Gangnam District and surrounding areas. It was preceded by the highest rainfall in 80 years. 2,800 buildings were damaged and at least 9 people were killed. ...
. In September, to commemorate her 14th career anniversary, she donated both to the Asan Social Welfare Foundation and the Seoul Metropolitan City Welfare Association under IUaena, a combination of her and her fandom's names.


Endorsements

IU is one of the highest-earning celebrities in South Korea, with endorsements attributing to a proportion of her income. Over the course of her career, she has endorsed various products that ranged from electronics to clothing and cosmetics. Her breakthrough in 2010 earned her the first three endorsement deals she had with
Crown Confectionery Crown Confectionery (, ) is a confectionery company headquartered in Jamwon-dong Seocho-gu Seoul, Korea and it was established in 1947. Its manufacturing is based in Jungrang-gu Seoul and Anyang Gyeonggi-do. It is historically an old popular b ...
's MyChew candy, Crown Bakery and clothing brand Y'sb. Among her first endorsements that year were also video games. When developer
Ntreev Soft Ntreev Soft ( ko, 엔트리브 소프트) is a South Korean video game development studio primarily known for the development of the online multiplayer golf game '' PangYa'' as well as the anime-styled MMORPG, '' Trickster Online''. The compan ...
had chosen IU to endorse MMORPG ''Alicia: The Story of My Horse and I'', they cited her "simple and innocent" image had complemented with the game's vibe, and featured her in the soundtrack. IU announced the player introductions for the Global StarCraft II League — she later performed at the finals of the league in 2011. In 2012–13, she was a spokesmodel for ''Aion'' and an in-game model was designed in her honor. IU has continuously been featured by
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
for their advertisements for products such as
Anycall Anycall () was a South Korean mobile phone brand established by Samsung Electronics in 1993. Like other mobile phone brands in South Korea, they provide technology such as cameras, internet access, and digital TV through Digital Multimedia Broadc ...
,
Galaxy S II The Samsung Galaxy S II (or Galaxy S2) is a touchscreen-enabled, slate-format Android smartphone designed, developed, and marketed by Samsung Electronics, as the second smartphone of the Samsung Galaxy S series. It has additional software featu ...
, Wave 3, and Samsung Card in 2018–19. Samsung also added a feature to have her voice for the Celeb Alarm in late-December 2019. Additionally, IU was the ambassador for Expo 2012 held in Yeosu. Following the release of '' A Flower Bookmark'', she participated in Sony Korea's promotional campaign for its MDR-series headphones with You Hee-yeol and continued to be a representative for the brand's audio products through 2015. IU has modeled for clothing brands Unionbay and Le Coq Sportif from 2011, the SK Planet online store 11st, G by GUESS with Yoo Seung-ho, Elite with Infinite, SBENU with Song Jae-rim, and J.Estina jewelry.
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragranc ...
appointed IU as their brand ambassador for South Korea in February 2020, and later as global brand ambassador in March 2022, she has posed with their clothing in numerous pictorials. Later in July 2021, New Balance also announced IU as their global brand ambassador and started partnering for its "We Got Now" campaign. As for cosmetic brands, IU has endorsed The Saem, Qdsuh in China, ISOI, and CNP Cosmetics. After IU returned to endorse Unionbay in 2015 with Lee Hyun-woo and ISOI selected her as a model for two years, the two entities sponsored '' The Producers'', in which IU had a leading role, through product placement. In April 2022, IU was selected as an advertising model by Woori Financial Group, owner of one of the four largest banks in South Korea, for her influence across various generations. That same month, the MAU (monthly active users) using its services increased by 100,000, reaching 5.8 million users. The next month, it exceed 6 million users, for an increase of about 500,000. A
spokesperson A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...
of Woori said that they believed it was an effect of IU's endorsement. Other endorsements include S-Oil, Homeplus, Nongshim's products, fast-food chain Mexicana Chicken, and Jeju Samdasoo and Binggrae Banana Flavored Milk both in mid-2020. In November 2014,
HiteJinro HiteJinro Co., Ltd. (; ) is a South Korean multinational drink, brewing and distiller company, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures ...
announced that IU had become the spokesperson for Chamisul soju. They renewed a contract with her in December 2015.


Personal life

''
South China Morning Post The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained ...
'' estimated her net worth to be around US$31–45 million, making her the wealthiest female Korean idol singer.


Discography

* '' Growing Up'' (2009) * ''
Last Fantasy ''Last Fantasy'' is the second studio album by South Korean singer-songwriter IU. It was released and distributed on November 29, 2011 by LOEN Entertainment. The album features a total of thirteen tracks, including the lead single " You & I". U ...
'' (2011) * '' Modern Times'' (2013) * ''
Palette Palette may refer to: * Cosmetic palette, an archaeological form * Palette, another name for a color scheme * Palette (painting), a wooden board used for mixing colors for a painting ** Palette knife, an implement for painting * Palette (company) ...
'' (2017) * ''
Lilac ''Syringa'' is a genus of 12 currently recognized species of flowering woody plants in the olive family or Oleaceae called lilacs. These lilacs are native to woodland and scrub from southeastern Europe to eastern Asia, and widely and commonl ...
'' (2021)


Filmography

Selected filmography * '' Dream High'' (2011) * ''
You Are the Best! ''You Are the Best!'', known in South Korea as ''The Best Lee Soon-shin'', is a 2013 South Korean television series starring Lee Ji-eun, Jo Jung-suk, Go Doo-shim, Lee Mi-sook, Yoo In-na, Son Tae-young, Go Joo-won and Jung Woo. It aired on ...
'' (2013) * ''Bel Ami'' (2013) * ''The Producers'' (2015) * '' Moon Lovers: Scarlet Heart Ryeo'' (2016) * ''
My Mister ''My Mister'' () is a 2018 South Korean television series starring Lee Sun-kyun and Lee Ji-eun. The series was directed by Kim Won-seok, written by Park Hae-young and produced by Chorokbaem Media. It aired on tvN from March 21 to May 17, 201 ...
'' (2018) * '' Persona'' (2019) * ''
Hotel del Luna ''Hotel del Luna'' () is a 2019 South Korean television series, starring Lee Ji-eun and Yeo Jin-goo as the owner and manager, respectively, of the eponymous hotel that caters only to ghosts. Produced by GT:st, written by the Hong sisters and ...
'' (2019) * '' Shades of the Heart'' (2019) * ''
Broker A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be con ...
'' (2022)


Tours

* Real Fantasy (2012) * Modern Times (2013) * Chat-Shire (2015) * 24 Steps: One, Two, Three, Four (2016–2017) * Palette (2017) * Dlwlrma (2018) * Love, Poem (2019) * The Golden Hour: Under the Orange Sun (2022)


Notes


References


External links


IU
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EDAM

IU
at Universal Music Japan * * {{DEFAULTSORT:IU 1993 births Living people 21st-century guitarists 21st-century South Korean singers 21st-century South Korean women singers Acoustic guitarists EMI Records artists Japanese-language singers of South Korea Kakao M artists Korean Music Award winners Melon Music Award winners MAMA Award winners Singers from Seoul South Korean child singers South Korean musicians South Korean women musicians South Korean record producers South Korean women record producers South Korean composers South Korean dance musicians South Korean women pop singers South Korean female idols South Korean pop guitarists South Korean radio presenters South Korean rhythm and blues singers South Korean singer-songwriters South Korean sopranos South Korean television actresses South Korean television presenters South Korean women television presenters South Korean voice actresses Universal Music Japan artists South Korean women radio presenters South Korean women singer-songwriters 21st-century women guitarists