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''3–2–1'' was a British
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
that was made by
Yorkshire Television ITV Yorkshire, previously known as Yorkshire Television and commonly referred to as just YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV (TV network), ITV network. Until 19 ...
for
ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
. It ran for ten years, from 29 July 1978 to 24 December 1988, with Ted Rogers as the host. It was based on a Spanish gameshow called '' Un, dos, tres... responda otra vez'' and was a trio of three shows in one: a quiz, variety and a game show. The show was a huge success, consistently pulling in large ratings. The first series, though intended as a summer filler, attracted up to 16.5 million viewers and subsequent years never peaked below 12 million. The show occupied a Saturday early evening slot for most of its run. The final Christmas special, broadcast on 24 December 1988, attracted 12.5 million viewers, but an eleventh series was not commissioned. Ted Rogers claimed in an April 1996 interview that "The Oxbridge lot got control of TV and they didn't really want it. It was too downmarket for them. We were still getting 12 million viewers when they took it off after ten years. These days if a show gets nine million everyone does a lap of honour."


The format

The overall objective of the game was to survive elimination through to part three of the show, and try to unravel a series of cryptic clues in order to win the star prize. One of the clues, however, referred to Dusty Bin who was the show's booby prize. If the contestants ended up with Dusty at the end of the show, all they got was a brand new dustbin. Each show had a theme, such as "Seacruise" or the "Swinging Sixties". All of the variety acts, quiz questions, stage sets and clues subsequently followed this theme. In later series, Dusty would appear at the start of the show dressed in a costume relating to that week's theme. The changing themes were dropped for the final series where a more generic stage set was re-used each week.


Part 1: The 1,000-to-1 quiz

In part one of the show, three couples have the chance to win up to £1,000 in the "1,000 to 1 quiz". The first round consisted of a maximum of 10 questions (in 30 seconds), each correct answer being worth £10 (or in the first series £1, but with three rounds available). Passes were permitted but there was no opportunity to return to the question. Each member of the couple answered in turn with the lady answering first and the first answer was given to her to avoid the possibility of a zero score, An incorrect answer, or the time limit, would immediately end the round. Each correct answer in the second round was worth the total amount scored in the first, hence the need to avoid a zero score which would have meant a couple were playing for nothing. The questions were usually of the same 'word association' format. Ted Rogers would say, for example, an island and the contestants would have to name the country to which it belonged (e.g. Ted: "
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", Contestant: "
Malta Malta ( , , ), officially the Republic of Malta ( mt, Repubblika ta' Malta ), is an island country in the Mediterranean Sea. It consists of an archipelago, between Italy and Libya, and is often considered a part of Southern Europe. It lies ...
"). Another example would be people and their titles (e.g. Ted: "
Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until her death in 2022. She was queen regnant of 32 sovereign states during ...
", Contestant: "Queen"). In the first series, the winners of the quiz would return the following week to compete again, while the other two couples would progress to part two, but from the second series, this changed to the worst-performing couple being eliminated, taking home the money they won in the quiz and a ceramic model of Dusty Bin. Dusty Bin was conceived as the booby prize by the show's producer Derek Burrell-Davis and created as a cartoon character by the designer and animator John Sunderland, who also designed the opening and end titles and the themed 'costumes' for Dusty Bin. Sunderland went on to design some of the most successful 'new-wave' populist museums in Britain, starting notably with the Jorvik Viking Centre in York, which like his dustbin became an overnight hit with the British public. In the final series (1987–1988), the 1,000-to-1 quiz was replaced by a general-knowledge, fingers-on-buzzers quiz. As before, three couples participated, in just two rounds of questions. Each couple began with £10 and could earn another £10 for each correct answer in the first round. The first round required ten correct answers (in other words, the round would not end if ten questions had been read out and not all answered correctly). As soon as Ted started to ask the question, the couple who hit the buzzer first, after Ted had said their name, had three seconds to answer the question, and if they failed to answer the question in three seconds, or answered the question wrong, Ted would say "On Offer" and the other two couples would have a chance to answer the question. Again, the couple who hit the buzzer first, after Ted had said their name, had three seconds to answer, and if they failed to answer the question in three seconds, or answer the question wrong, that question would go into the bin. Following the first round, Ted would give the couples a break, while, he introduced a "newcomer" to 3–2–1 (another addition to the final series). This was a chance for an act to perform, much like the later rounds as normal, though, the "newcomer" had never appeared on 3–2–1 before. Following the newcomer act, round two of the quiz would be played, with only fifteen questions been asked. As with previous series, whatever money the couples had after the first round would be the value of the question to them in the second round, and it was the same format for answering the questions. The maximum a couple could win in this round was £1,650 (as in the starting £10, ten first-round questions answered correctly plus all fifteen in the second round), however, this was never achieved. At the end of the two rounds of questions, the couple with the least money would leave with the money they'd won and their ceramic Dusty Bin, then they would go to the commercial break. On the 1987 Christmas special, the quiz only consisted of 20 £100 questions.


Part 2: The elimination

The elimination mechanism for reducing the remaining couples down to one changed over the course of the show. In the first two series, it was a physical game to fit in with the show's theme. This changed in 1981 to the contestants competing head to head in a computer game (such as '' Breakout''), and was finally amended in 1982 to an elimination question which the last two couples would answer after seeing the first three variety acts in part two of the show. The commercial break followed the question, and in 1986 and 1987, a viewers' question was posed to win a colour television, with three runners up getting a ceramic Dusty Bin. The entry form for that was in that week's edition of ''
TV Times ''TV Times'' is a British television listings magazine published by Future plc. It was originally published by Independent Television Publications, owned by the participating ITV companies. The magazine was acquired by IPC Media in 1989, which ...
''.


Part 3: The acts and prize clues

In the early years, the third round was referred to as Take it or Leave it?. The final version of the show's format was amended in 1982 so that from the beginning of part two of the show, the two remaining couples from the quiz watched the first three variety acts together. At the end of each act, one of the performers would come over to the table and give Ted a clue object (or
MacGuffin In fiction, a MacGuffin (sometimes McGuffin) is an object, device, or event that is necessary to the plot and the motivation of the characters, but insignificant, unimportant, or irrelevant in itself. The term was originated by Angus MacPhail for ...
as Ted sometimes called them) and read a corresponding rhyme to provide clues for that particular prize. After three acts, the couples would decide on which object they would like to reject in the hope that it was Dusty Bin and then take part in the final elimination question. The losers would leave with the money they had won in part one, their ceramic Dusty Bin and a consolation prize (such as a twelve-piece dinner service) and the winners would go through to part three of the show. At the beginning of part three, Ted would decode the clue and reveal the prize which the final couple rejected before the end of part two. Another act would then perform and leave another clue, leaving three on the table. Ted would then re-read one of the earlier two clues, before the couple chose their second item to reject before that prize was then revealed to them. The final variety act would perform and leave a last clue. Ted would then re-read one of the previous clues and the couple would reject their third item, and another prize was then revealed. Ted would then re-read the remaining two clues and the couple would be faced with their final decision leaving them with the prize they have chosen and ultimately won, after seeing what the other prize they had rejected was, and also with the prize they had won, they had the money they won in part one of the show. Unlike the eliminated couples, the winning couple did not receive a ceramic Dusty Bin, unless they had Dusty at the end of the show, all they got was a brand new dustbin, the money they won in part one and a ceramic Dusty Bin. As well as Dusty Bin, which was always one of the five prizes, the other four prizes normally included a car and a holiday. Later series sometimes featured two cars as prizes. The clues became notorious for being almost impossibly difficult and obscure, having only a remote connection to the prizes, which contestants sometimes did not appear to grasp even after Ted had revealed it to them. It has often been suggested that the clues had more than one possible explanation, allowing the producers to control which prize the contestants received. Indeed, in one episode, Ted jokingly said to confused contestants, attempting to make a decision: "well, the rhymes could mean anything, as you know.". ‡For example, a wishbone brought on by Sonny Hayes came with the clue "Take one that never changes, add a pub and a precious stone, bring them all up-to-date, and now, you're on your own.", which the contestants rejected hoping it referred to Dusty Bin. Rogers' explanation of the clue was: "'Take one that never changes', well, that could be Dusty Bin which of course is where you might throw a wishbone. 'Add a pub and a precious stone', well, that doesn't point to Dusty. 'Bring them all up-to-date, and now you're on your own.'. Well, what about the wishbone? Sonny said 'a large wishbone', so what might a large wishbone come from? Something larger than a chicken.
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, maybe? Now, 'one that never changes.' is a constant, a pub can also be an inn, there's a lot of precious stones but how many go with 'constant inn'? How about opal? Yes,
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, up to date, the pride of
Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
, you've rejected a 3–2–1 holiday!".


Acts who appeared on the show

The early series of the programme featured a regular cast of comedy performers including
Chris Emmett Christopher Roderick Emmett (born 13 December 1938 in Nuneaton, Warwickshire) is a British actor and comedian best known for his work in the late 1970s on the BBC Radio 4 comedies ''The Burkiss Way'' and '' Alison and Maud''. He was a regular o ...
, Mike Newman,
Felix Bowness Felix Hervè Talbot Bowness (30 March 1922 – 13 September 2009) was a British comedy actor who was best remembered for his portrayal of the jockey Fred Quilley in the BBC sitcom ''Hi-de-Hi!.'' Biography Born in the village of Harwell, ...
,
Debbie Arnold Debbie Arnold (born 14 June 1955) is an English actress, producer and voice artist. She is known for her portrayal of April Branning in BBC soap opera ''EastEnders'' between 1995 and 1996. Arnold has portrayed regular characters in ''EastEnder ...
and
Duggie Brown Duggie Brown (born Barry Douglas Dudley; 7 August 1940 – 16 August 2022) was an English comedian and actor. He was the younger brother of actress and singer Lynne Perrie. Stage work During the early 1960s, Brown was a guitarist/vocalist in ...
. This format was changed for later series when each show featured a number of variety acts of the day as well as a house dance troupe such as the Brian Rogers Connection who would perform solos for the first act. They would later often dance behind the acts who would invariably top the bill. Previous dance/hostess troupes who appeared include Lipstick (choreographed by hostess Libby Roberts) and the Gentle Secs. Other hostesses who appeared on the show include: Mireille Allonville, Jenny Layland, Patsy Ann Scott,
Annie St John Annie St John (born Ann Florence Heywood; 8 September 1954 – 10 December 1990) was a British television broadcaster. Originally from Blackpool, Lancashire, she attended Blackpool Aspire Academy, Blackpool Collegiate Grammar School for Girls an ...
, Karen Palmer, Gail Playfair, Tula, Alison Temple-Savage, Libby Roberts, Fiona Curzon, Karan David, Wei Wei Wong,
Caroline Munro Caroline Munro (born 16 January 1949)McFarlane, Brian (28 February 2014). ''The Encyclopedia of British Film: Fourth edition''. Oxford University Press. p. 538; is an English actress, model and singer known for her many appearances in horror, ...
and Lynda Lee Lewis. Acts who appeared included:
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Duncan Norvelle Duncan Norvelle (born 2 April 1958, Hoton, Loughborough, Leicestershire, England) is an English comedian in the variety tradition, who appeared on British television from the early 1980s. He was often referred to as Duncan "Chase me" Norvelle, ste ...
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from
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(with his jazzmen),
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, Charlie Williams,
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(as Dee Dee Wilde's Pan's People),
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(the Two Marks),
Vince Hill Vincent Hill (born 16 April 1934) is an English traditional pop music singer and songwriter who is best known for his recording of the Rodgers and Hammerstein show tune "Edelweiss" (1967), which reached No. 2 on the UK Singles Chart (staying ...
and Paul Da Vinci. As was the style of the day, the show often featured speciality acts such as a female singer who sang unconvincing renditions of popular songs whilst her male partner sketched caricatures of famous people connected with the song on a flip chart (e.g. a sketch of
Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
was drawn whilst the
Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...
song
Candle in the Wind "Candle in the Wind" is a threnody written by English musician Elton John and songwriter Bernie Taupin, and performed by John. It was originally written in 1973, in honour of Marilyn Monroe, who had died 11 years earlier. In 1997, John perfor ...
was performed) who were Trevillion and (Sadie) Nine. The other songs performed were Smile (Though, Your Heart is Breaking),
Eye of the Tiger "Eye of the Tiger" is a song by American rock band Survivor. It was released as a single from their third album of the same name and was also the theme song for the 1982 film ''Rocky III'', which was released a day before the single. The song ...
accompanied by sketches of
Charlie Chaplin Sir Charles Spencer Chaplin Jr. (16 April 188925 December 1977) was an English comic actor, filmmaker, and composer who rose to fame in the era of silent film. He became a worldwide icon through his screen persona, the Tramp, and is consider ...
and a boxer. The prize announcers were: Anthony Schaeffer (1984–1985) and later John Benson (1986–87), who had provided the famous voice-over for ''
Sale of the Century ''Sale of the Century'' (stylized as ''$ale of the Century'') is an American television game show that originally debuted on September 29, 1969, on NBC daytime. It was one of three NBC game shows to premiere on that date, the other two being th ...
''. The Christmas editions of the show sometimes featured celebrities in place of regular contestants. The first Christmas show for 1978 (but broadcast in January 1979 due to industrial action at YTV) featured three celebrity partners, paired according to their nationality. The winners were Ireland's
Terry Wogan Sir Michael Terence Wogan (; 3 August 1938 – 31 January 2016) was an Irish radio and television broadcaster who worked for the BBC in the UK for most of his career. Between 1993 and his semi-retirement in December 2009, his BBC Radio 2 weekd ...
and
Clodagh Rodgers Clodagh Rodgers (born 5 March 1947) is a retired singer and actress from Northern Ireland, best known for her hit singles including " Come Back and Shake Me", "Goodnight Midnight", and "Jack in the Box". Career Rodgers was born in Warrenpoint ...
. The pair eliminated the five prizes available for charity, becoming the series' first contestants to end up with the dustbin prize and thus earn nothing at all for their charity, much to their embarrassment. The following years, members of the public were featured as the contestants as with the regular show, but in 1981,
John Inman Frederick John Inman (28 June 1935 – 8 March 2007) was an English actor and singer best known for his role as Mr. Humphries in '' Are You Being Served?'', a British sitcom between 1972 and 1985, and was the only actor from that series to featu ...
and
Barbara Windsor Dame Barbara Windsor (born Barbara Ann Deeks; 6 August 193710 December 2020) was an English actress, known for her roles in the ''Carry On'' films and for playing Peggy Mitchell in the BBC One soap opera, ''EastEnders''.Janice Long Janice Berry ( Chegwin; 5 April 1955 – 25 December 2021), known professionally by her first married name Janice Long, was an English broadcaster who was best known for her work in British music radio. In a career that spanned five decades, s ...
appeared as a contestant on the very first episode with her then husband, Trevor, in July 1978


Hand gesture

Ted Rogers would regularly make a lightning fast 3–2–1 hand gesture. This became an important gimmick of the show – and a school playground favourite – mainly because, it was quite difficult to do, and resulted in a rude hand gesture if performed incorrectly. The correct way of doing the gesture is to hold up three fingers (index, middle, and ring) on the right hand, facing inward; two (index and middle) facing outward; and then one (index) facing inward, turning the wrist while changing the fingers.


Dusty Bin

Dusty Bin was both the show's mascot and its
booby prize A booby prize is a joke prize usually given in recognition of a terrible performance or last-place finish. A person who finishes last, for example, may receive a booby prize such as a worthless coin. Booby prizes are sometimes jokingly coveted a ...
. Dusty would appear at the start of each show, dressed in the style of that week's theme, though, this did not occur in the 1987 series, as these programmes did not have a theme as per previous series. The cartoon character of Dusty Bin was created by freelance designer John Sunderland, who developed the character based on the show producers' brief for a booby prize which would work on the British version of the show. The original Spanish version had a
pumpkin A pumpkin is a vernacular term for mature winter squash of species and varieties in the genus ''Cucurbita'' that has culinary and cultural significance but no agreed upon botanical or scientific meaning. The term ''pumpkin'' is sometimes use ...
as a booby prize. Sunderland's concept for the shows' original titles, which were shown on the original series, included the birth of the bin. The character came to life as
Yorkshire Television ITV Yorkshire, previously known as Yorkshire Television and commonly referred to as just YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV (TV network), ITV network. Until 19 ...
's chevron logo falls to earth after shooting up into the sky like a rocket above the studios, exploding in a dustbin standing by the studio's stage door. The bin contained a clown's costume, parts of which become one with the bin, bringing it to life as the character Dusty Bin; part dustbin, part
clown A clown is a person who performs comedy and arts in a state of open-mindedness using physical comedy, typically while wearing distinct makeup or costuming and reversing folkway-norms. History The most ancient clowns have been found in ...
, part enduring iconic character. The original robotic Dusty Bin, and his
Yorkshire Terrier The Yorkshire Terrier (often shortened as Yorkie) is one of the smallest dog breeds of the terrier type and indeed of any dog breed. The breed developed during the 19th century in Yorkshire, England.Rodley, Leeds. He used over 73
microprocessors A microprocessor is a computer processor where the data processing logic and control is included on a single integrated circuit, or a small number of integrated circuits. The microprocessor contains the arithmetic, logic, and control circu ...
, which was cutting edge 1980s remote control robotic technology in that day, at a cost around £10,000 to manufacture – which was a small fortune in those days – to control Dusty and Garbage, and in 151 shows, some of Dusty's & Garbage's antics included dressing up as a caveman and dinosaur, bullfighting as a matador and bull, dressing up as a baby, driving into the studio in a
Ford Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
,
juggling Juggling is a physical skill, performed by a juggler, involving the manipulation of objects for recreation, entertainment, art or sport. The most recognizable form of juggling is toss juggling. Juggling can be the manipulation of one object o ...
balls like a clown, playing the
piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a keyboa ...
like
Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...
, flying round the studio with a
James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors have ...
jetpack, escaping from chains like
Harry Houdini Harry Houdini (, born Erik Weisz; March 24, 1874 – October 31, 1926) was a Hungarian-American escape artist, magic man, and stunt performer, noted for his escape acts. His pseudonym is a reference to his spiritual master, French magician ...
, riding a bike, spraying Ted Rogers with paint and even driving a tank into the studio, to bomb the audience with
confetti Confetti are small pieces or streamers of paper, mylar, or metallic material which are usually thrown at celebrations, especially parades and weddings. The origins are from the Latin ''confectum'', with ''confetti'' the plural of Italian ''co ...
. There are three Dustys made in total, one which is fully robotic is with the creator Ian Rowley. Another is greeting people at the ITV studio entrance and the third is owned by Ted Rogers's son Danny.


In popular culture

In 1999, as part of their Christmas special entitled "The Phantom Millennium";
French and Saunders ''French and Saunders'' is a British sketch comedy television series written by and starring comedy duo and namesake Dawn French and Jennifer Saunders that originally broadcast on BBC2 from 1987 to 1993, and later on BBC One until 2017. It is a ...
included Dusty Bin in a parody of '' Star Wars: Episode I – The Phantom Menace''; where Dusty Bin played ''Droid DB-321''.
Dawn French Dawn Roma French (born 11 October 1957) is a British actress, comedian, presenter and writer. French is known for writing and starring on the BBC comedy sketch show ''French and Saunders'' with her best friend and comedy partner, Jennifer Saunde ...
makes the 3–2–1 "hand signal" whilst she commands the droid in the guise of Queen Amanana (A parody of
Queen Amidala Queen or QUEEN may refer to: Monarchy * Queen regnant, a female monarch of a Kingdom ** List of queens regnant * Queen consort, the wife of a reigning king * Queen dowager, the widow of a king * Queen mother, a queen dowager who is the mother ...
). Also, as part of ''
Comic Relief Comic relief is the inclusion of a humorous character, scene, or witty dialogue in an otherwise serious work, often to relieve tension. Definition Comic relief usually means a releasing of emotional or other tension resulting from a comic episo ...
2007'', the BBC showed a short sketch based around
The Proclaimers ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
' 1988 hit song "
I'm Gonna be (500 Miles) "I'm Gonna Be (500 Miles)" is a song written and performed by Scottish duo the Proclaimers, and first released as the lead single from their 1988 album '' Sunshine on Leith''. The song reached number 11 in the UK Singles Chart on its initial re ...
". Directed by and starring
Peter Kay Peter John Kay (born 2 July 1973) is an English actor, comedy writer and stand-up comedian. He has written, produced and acted in several television and film projects, and has written three books. Born and brought up in Bolton, Kay studied ...
, it featured Dusty Bin dancing with a gaggle of forgotten celebrities from the 1960s, 1970s and 1980s. The song was released as a CD single and DVD. Dusty also appeared briefly in a robot-themed chapter of the webcomic
Scary Go Round ''Scary Go Round'' is a webcomic by John Allison. Running from 2002 to 2009, it is set in the fictional North Yorkshire town of Tackleford and follows university students battling fantasy and science fiction threats to the town. The comic was ...
. The Class 321 trains were nicknamed 'Dusty Bins' due to the number bearing the same name as the game show, and class 153 unit number 153 321 is also affectionately known as 'Dusty Bin' by train crews because of its number. The
Airbus A321 The Airbus A321 is a member of the Airbus A320 family of short to medium range, narrow-body, commercial passenger twin engine jet airliners; it carries 185 to 236 passengers. It has a stretched fuselage which was the first derivative of the ba ...
is also nicknamed 'Dusty Bin' due to the type bearing the same name as the show. A 2001 episode of
ChuckleVision ''ChuckleVision'' is a British children's comedy television series created by Martin Hughes and the Chuckle Brothers for the BBC. It starred Barry and Paul Elliott as the Chuckle Brothers and occasionally their older brothers, Jimmy, and Brian ...
entitled "Let's Get Quizzical" features Ted Rogers as a downmarket game show host. In one scene where the Chuckle Brothers are hiding from Rogers in two dustbin cans, Rogers shouts "Come back here with my dustbin!", possibly in reference to Rogers' association with 321 and Dusty Bin. Also in another scene where Rogers hosts the game show "Trophy's Cabinet" he begins with a small hand gesture, which is likely a parody of his famous 321 hand gesture. ''
The Burkiss Way ''The Burkiss Way'' is a BBC Radio 4 sketch comedy series, originally broadcast between August 1976 and November 1980. It was written by Andrew Marshall and David Renwick, with additional material in seasons 1 and 2 by John Mason, Colin Bostoc ...
'', a radio comedy show which co-starred 3-2-1 regular
Chris Emmett Christopher Roderick Emmett (born 13 December 1938 in Nuneaton, Warwickshire) is a British actor and comedian best known for his work in the late 1970s on the BBC Radio 4 comedies ''The Burkiss Way'' and '' Alison and Maud''. He was a regular o ...
, parodied the show with a sketch involving a final clue of "It's a dustbin and not a car.", which was revealed to be an anagram of "It's a car and not a dustbin." and thus by rejecting it, the contestants had turned down winning a new car. Another parody was performed on ''Russ Abbot's Madhouse'', in which the show was named 1-2-3. The host - played by
Les Dennis Leslie Dennis Heseltine (born 12 October 1953) is an English television presenter, actor, and comedian. He presented ''Family Fortunes'' from 1987 until 2002. Early life Dennis was born Leslie Dennis Heseltine on 12 October 1953 in the Liverpoo ...
- presents as the final clue a suitcase and the rhyme: "I pack my bags to go on one, and stay in a nice hotel, and see the sun shine through the palm trees; this a travel agent might sell." The eager contestants (
Russ Abbot Russ Abbot (born Russell Allan Roberts; 18 September 1947) is an English musician, comedian and actor. Born in Chester, he first came to public notice during the 1970s as the singer and drummer with British comedy showband the Black Abbots, la ...
and Bella Emberg) pick this prize, certain it will be the holiday... It turns out to be the bin. In the Artic text adventure game " Planet of Death" that was made for all major 8 bit computers in the early 80s, 3-2-1 was a major clue towards the end of the game. When the character got past the force field, they entered a room that contained their ship and the lift that would take them off the planet. However, the lift is unpowered so on some further exploration the character comes across another room in which, there are 3 switches and the clue reads – "3,2,1 – No Dusty, Bin Rules.".


DVD game

An interactive
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
version of ''3–2–1'' was released by
Universal Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company ** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal ** Universal TV, a ...
in 2007. Hosted by
Dusty Bin ''3–2–1'' was a British game show that was made by Yorkshire Television for ITV. It ran for ten years, from 29 July 1978 to 24 December 1988, with Ted Rogers as the host. It was based on a Spanish gameshow called '' Un, dos, tres... res ...
(though, Rogers appears in series clips used for the game), it offers both questions from original broadcasts and current ones.


The prizes

''3–2–1'' become notorious for the unconventional prizes it awarded to winners. For instance, couples only won a brand new metal dustbin if the final clue revealed was "Dusty Bin". A pet dog was also awarded (Episode 1 featured a St. Bernard and a year's supply of
brandy Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with ...
. This was rejected by Janice Long and her then husband Trevor. Other less extravagant prizes have included: a
sofa A couch, also known as a sofa, settee, or chesterfield, is a cushioned item of furniture for seating multiple people (although it is not uncommon for a single person to use a couch alone). It is commonly found in the form of a bench with uph ...
that turns into a
pool table A billiard table or billiards table is a bounded table on which cue sports are played. In the modern era, all billiards tables (whether for carom billiards, pool, pyramid or snooker) provide a flat surface usually made of quarried slate, that ...
,
gold nugget :''"Gold nugget" may also refer to the catfish Baryancistrus xanthellus or the mango cultivar Gold Nugget.'' A gold nugget is a naturally occurring piece of native gold. Watercourses often concentrate nuggets and finer gold in placers. Nuggets a ...
s, a share in a racehorse, a family set of folding
bicycles A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist. Bic ...
, a year's supply of fish, and matching 'his and hers'
sheepskin Sheepskin is the Hide (skin), hide of a Domestic sheep, sheep, sometimes also called lambskin. Unlike common leather, sheepskin is Tanning (leather), tanned with the Wool, fleece intact, as in a Fur, pelt.Delbridge, Arthur, "The Macquarie Dictiona ...
coat A coat typically is an outer garment for the upper body as worn by either gender for warmth or fashion. Coats typically have long sleeves and are open down the front and closing by means of buttons, zippers, hook-and-loop fasteners, toggles, a ...
s.


Transmissions


Series


Specials


References


External links

*
''3–2–1''
at BFI *{{UKGameshow, 3-2-1 1970s British game shows 1980s British game shows 1978 British television series debuts 1988 British television series endings British game shows English-language television shows ITV game shows Television series by ITV Studios Television series by Yorkshire Television