Nicotine marketing is the marketing of
nicotine Nicotine is a naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreationally as a stimulant and anxiolytic. As a pharmaceutical drug, it is used for ...
-containing products or use. Traditionally, the
tobacco industry The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any ...
cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the op ...
smoking Smoking is a practice in which a substance is burned and the resulting smoke is typically breathed in to be tasted and absorbed into the bloodstream. Most commonly, the substance used is the dried leaves of the tobacco plant, which have bee ...
, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, stealth marketing, mass media, and
sponsor Sponsor or sponsorship may refer to a person or organization with some role (especially one of responsibility) regarding another person or organisation: *Sponsor (commercial), supporter of an event, activity, or person * Sponsor (legislative), a pe ...
ship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are
banned A ban is a formal or informal prohibition of something. Bans are formed for the prohibition of activities within a certain political territory. Some bans in commerce are referred to as embargoes. ''Ban'' is also used as a verb similar in meaning ...
in many countries. The
World Health Organization The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of ...
recommends a complete tobacco advertising ban.


The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads also keep established smokers from quitting. Advertising peaks in January, when the most people are trying to quit, although the most people take up smoking in the summer. The tobacco industry has frequently claimed that ads are only about "brand preference", encouraging existing smokers to switch to and stick to their brand. There is, however, substantial evidence that ads cause people to become, and stay, addicted. Marketing is also used to oppose regulation of nicotine marketing and other
tobacco control Tobacco control is a field of international public health science, policy and practice dedicated to addressing tobacco use and thereby reducing the morbidity and mortality it causes. Since most cigarettes and cigars and hookahs contain/use t ...
measures, both directly and indirectly, for instance by improving the image of the nicotine industry and reducing criticism from youth and community groups. Industry charity and sports sponsorships are publicized (with publicity costing up to ten times the cost of the publicized act), portraying the industry as actively sharing the values of the target audience. Marketing is also used to normalize the industry ("Just Another Fortune 500 Company", "More Than a Tobacco Company"). Finally, marketing is used to give the impression that nicotine companies are responsible, "Open and Honest". This is done through an emphasis on informed choice and "anti-teen-smoking" campaigns, although such ads have been criticized as counterproductive (causing more smoking) by independent groups. Magazines, but not newspapers, that get revenue from nicotine advertising are less likely to run stories critical of nicotine products. Internal documents also show that the industry used its influence with the media to shape coverage of news, such as a decision not to mandate health warnings on cigarette packages or a debate over advertising restrictions. Counter-marketing is also used, mostly by public health groups and governments. The addictiveness and health effects of nicotine use are generally described, as these are the themes missing from pro-tobacco marketing. According to a 2019 study, television advertisement for tobacco "increased the share of smokers in the population by 5–15 percentage points, generating roughly 11 million additional smokers between 1946 and 1970."

Regulation and evasion techniques

Because it harms public health, nicotine marketing is increasingly regulated. Advertising restrictions typically shift marketing spending to unrestricted media. Banned on television, ads move to print; banned in all conventional media, ads shift to sponsorships; banned as in-store advertising and packaging, advertising shifts to
shill A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization. Shills can carry out their operatio ...
(undisclosed) marketing reps, sponsored online content,
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
, and other stealth marketing techniques. Unlike conventional
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, stealth marketing is not openly attributed to the organization behind it. This neutralizes mistrust of tobacco companies, which is widespread among children and the teenagers who provide the industry with most new addicts. Another method of evading restrictions is to sell less-regulated nicotine products instead of the ones for which advertising is more regulated. For instance, while TV ads of cigarettes are banned in the United States, similar TV ads of e-cigarettes are not. The most effective media are usually banned first, meaning advertisers need to spend more money to addict the same number of people. Comprehensive bans can make it impossible to effectively substitute other forms of advertising, leading to actual falls in consumption. However, skillful use of allowed media can increase advertising exposure; the exposure of U.S. children to nicotine advertising is increasing as of 2018.


Nicotine advertising uses specific techniques, but often uses multiple methods simultaneously. For instance, the ad illustrated in this section uses many of the techniques discussed below. Its tagline reads "NEVER let the goody two shoes get you down",1999 advertisement
in the collection of Stanford Research Into the Impact of Tobacco Advertising
/ref> making use of reactance; it has also been described as urging smokers to disregard health warnings. The model's gesture echoes earlier ads which made more explicit claims of voice box benefits. The 1999-2000 "Find your voice" ad campaign, of which this ad was a part, was criticized as offensive to smokers who have lost their voices to throat cancer, and as targeting minority women and seeking to associate itself with empowerment, independence, self-expression, women's rights, and sexual allure.


Nicotine marketing makes extensive use of reactance, the feeling that one is being unreasonably controlled. Reactance often motivates rebellion, in behavior or belief, which demonstrates that the control was ineffective, restoring the feeling of freedom. Ads thus rarely explicitly tell the viewer to use nicotine; this has been shown to be counter-productive. Instead, they frequently suggest using nicotine as a way to rebel and be free. This marketing message is at odds with the feelings of smokers, who commonly feel trapped by their addiction and unable to quit. Mention of addiction is avoided in nicotine advertising. Reactance can be eliminated by successfully concealing attempts to manipulate or control behavior. Unlike conventional
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, stealth marketing is not openly attributed to the organization behind it. This neutralizes mistrust of tobacco companies, which is widespread among children and the teenagers who provide the industry with most new addicts. The internet and social media are particularly suited to stealth and
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
, which is also cheap; nicotine companies now spend tens of millions per year on online marketing. Counter-advertising also shows awareness of reactance; it rarely tells the viewer what to do. More commonly, it cites statistics about addictiveness and other health effects. Some anti-smoking ads dramatise the statistics (e.g. by piling 1200 body bags in front of the New York headquarters of Philip Morris, now Altria, to illustrate the number of people dying daily from smoking); others document individual experiences. Providing information does not generally provoke reactance.

Social conformity

Despite products being marketed as individualistic and non-conformist, people generally actually start using due to peer pressure. Being offered a cigarette is one of the largest risk factors for smoking. Boys with a high degree of social conformity are also more likely to start smoking. Social pressure is deliberately used in marketing, often using stealth marketing techniques to avoid triggering reactance. "Roachers", selected for good looks, style, charm, and being slightly older than the targets, are hired to offer samples of the product. "Hipsters" are also recruited clandestinely from the bar and nightclub scene to sell cigarettes, and ads are placed in
alternative media Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, CA ...
publications with "hip credibility". Other strategies include sponsoring bands and seeking to give an impression of usage by scattering empty cigarette packages. Ads also use the threat of social isolation, implied or explicit (e.g. "Nobody likes a quitter"). Great care is taken to maintain the impression that a brand is popular and growing in popularity, and that people who smoke the brand are popular Marketing seeks to create a desirable identity as a user, or a user of a specific brand. It seeks to associate nicotine use with rising social identities (see, for instance, the illustrating ad, and history of nicotine marketing in the woman's and civil rights movements, and its use of western affluence in the developing world, below). It seeks to associate nicotine use with positive traits, such as intelligence, fun, sexiness, sociability, high social status, wealth, health, athleticism, and pleasant outdoor pursuits. Many of these associations are fairly implausible; smoking is not generally considered an intelligent choice, even by smokers; most smokers feel miserable about smoking, smoking causes impotence, many smokers feel socially stigmatized for smoking, and smoking is expensive and unhealthy. Marketing also uses associations with loyalty, which not only defend a brand, but put a positive spin on not quitting. A successful campaign playing on loyalty and identity was the " rather fight than switch" campaign, in which the makeup the models wore made it seem as if they had
black eye A periorbital hematoma, commonly called a black eye or a shiner (associated with boxing or stick sports such as hockey), is bruising around the eye commonly due to an injury to the face rather than to the eye. The name refers to the dark-color ...
s, by implication from a fight with smokers of other cigarettes (campaign by a subsidiary of
American Tobacco Company The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter and Goodwin & Company. The company was one of the original 12 members ...
, now owned by British American Tobacco).

Mood changes

Nicotine is also advertised as good for "nerves", irritability, and stress. Again, ads have moved from explicit claims ("Never gets on your nerves") to implicit claims ("Slow down. Pleasure up"). Although nicotine products temporarily relieve nicotine withdrawal symptoms, an addiction causes worse stress and mood, due to mild withdrawal symptoms between hits. Nicotine addicts need the nicotine to temporarily feel normal. Nicotine addiction seems to worsen mental health problems, but industry marketing has claimed that nicotine is both less harmful and therapeutic for people with mental illness, and is a form of "
self-medication Self-medication is a human behavior in which an individual uses a substance or any exogenous influence to self-administer treatment for physical or psychological conditions: for example headaches or fatigue. The substances most widely used in s ...
". Marketing has also claimed that quitting will worsen rather than improve mental health symptoms. These claims have been criticized by independent researchers as inaccurate. It is thought that nicotine withdrawal is worse for those who are already stressed or depressed, making quitting more difficult. About 40% of the cigarettes sold in the U.S. are smoked by people with mental health issues. Smoking rates in the U.S. military were also high, and over a third started smoking after entering the military; deployment was also a risk factor. Disabled people are more likely to smoke; smoking causes disability, but the stress of disability might also cause smoking. According to the CDC Tobacco Product Use Among Adults 2015 report, people who are American Indian/Alaska Native, non-Hispanic, less-educated (0–12 years education; no diploma, or General Educational Development), lower-income (annual household income <$35,000), the uninsured, and those under serious psychological distress have the highest reported percentage of any tobacco product use. Poorer people also smoke more. When marketing cigarettes to the developing world, tobacco companies associate their product with an affluent Western lifestyle. However, in the developed world, smoking has almost vanished among the affluent. Smoking rates among the American poor are much higher than among the rich, with rates of over 40% for those with a high school equivalency diploma. These differences have been attributed to both lack of healthcare and to selective marketing to socio-economic, racial, and sexual minorities. The tobacco industry targeted young rural men by creating advertisements with images of cowboys, hunters, and race car drivers. Teens in rural areas are less likely to be exposed to anti-tobacco messages in the media. Low-income and predominantly minority neighborhoods often have more tobacco retailers and more tobacco advertising than other neighborhoods. The tobacco industry focusses marketing towards vulnerable groups, contributing to the large disparity in smoking and health problems. The tobacco industry has marketed heavily to African Americans, sexual minorities, and even the homeless and the mentally ill. In 1995, Project SCUM, which targeted sexual and racial minorities and homeless people in San Francisco, was planned by R. J. Reynolds Tobacco Company (a British American Tobacco subsidiary). Tobacco companies have often been progressive in their hiring policies, employing women and blacks when this was controversial. They also donate some of their profits to a variety of organizations that help people in need.

Non-addictiveness and healthiness

Reference to the addictiveness of nicotine is avoided in marketing. Indeed, the addictiveness of nicotine was explicitly denied into the nineties; in 1994, seven tobacco executives stated that nicotine was not addictive while on oath before the US Congress. Industry feared that, if continuing to smoke was not seen as a "free choice", they would be exposed to legal and social liabilities. The nicotine industry frequently markets its products as healthy, safe, and harmless; it has even marketed them as beneficial to health. These marketing messages were initially explicit, but over the decades, they became more implicit and indirect. Explicitly claiming something that the consumer knows to be untrue tend to make them distrust and reject the message, so the effectiveness of explicit claims dropped as evidence of the harms of cigarettes became more widely known. Explicit claims also have the disadvantage that they remind smokers of the health harms of the product. Implicit claims include slogans with connotations of health and vitality, such as "Alive with pleasure", and imagery (of instance, images of athletic, healthy people, the presence of healthy children, healthy natural environments, and medical settings).

"Modified risk" products

"Modified risk" nicotine products, alternate nicotine products that are implied to be less harmful, are an old strategy. These products are used to discourage quitting, by offering unwilling smokers an alternative to quitting, and implying that using the alternate product will reduce the hazards of smoking. "Modified risk" products also attract new smokers. Many "modified risk" nicotine products are actually just as risky as the products they were marketed against. As the long-term harms of cigarette smoking emerge after ~20 years of use, claims of reduced long-term harms for a new product cannot immediately be refuted. Products may become popular on the basis of false health claims before the research is done that proves them false. Explicit claims of health benefits carry legal risks. They may also require regulatory pre-approval. Reduced levels of specific harmful chemicals are often advertised; people tend to wrongly interpret these as claims of reduced harm. To imply that some nicotine products are healthier than others without making explicit claims, marketing has used descriptions like "light", "mild", "natural", "gentle", "calm", "soft", and "smooth". Both adults and youth have been shown to misinterpret marketing claims about changes in risk. They falsely interpret them as meaning that the product is safe. They are more likely to start using it, and less likely to quit, as a result.

="Mild" and "roasted" cigarettes

= In the 1920s to 1950s, ads often focused on throat irritation and coughs, claiming that specific brands were better. This also distracted from the more serious harms of smoking, which were being revealed by research at the time. Claims were made that toasting tobacco removed irritants (which were said to have been sold on to chemical companies).

=Menthol cigarettes

= Menthol cigarettes have also been marketed as healthier from the 1930s onwards. They were even inaccurately advertised as medicinal, a treatment for smokers that would sooth a throat irritated by smoking, or as a treatment for a cold. Where this is illegal, they are marketed as healthier by implication, using words like "mild", "natural", "gentle", "calm", "soft", "smooth", and imagery of healthy natural environments. There is no evidence that menthol cigarettes are healthier, but there is evidence that they are somewhat easier to become addicted to and harder to quit.

=Filter cigarettes

= In the fifties, filters were added to cigarettes, and heavily marketed, until they faced regulatory action as false advertising. Initially, efforts were made to develop filters that actually reduced harms; as it became obvious that this was not economically possible, filters were instead designed to turn brown with use.

=Ventilated ("light") cigarettes

= Ventilated cigarettes (marketed as "light", "low-tar", "low-nicotine" etc.) do feel cooler, airier, and less harsh, and a smoking machine will give lower tar and nicotine readings for them. But they do not actually reduce human intake or health risks, as a human responds to the lower resistance to breathing through them by taking bigger puffs. They were also designed to be equally addictive, as manufacturers did not want to lose customers. They were introduced in the 1970s, responding to regulation requiring that nicotine and tar yields be included in cigarette ads. Light cigarettes became so popular that, as of 2004, half of American smokers preferred them over regular cigarettes,Light but just as deadly
by Peter Lavelle. ''The Pulse'', 21 October 2004.
According to the US federal government's National Cancer Institute (NCI), light cigarettes provide no benefit to smokers' health.The Truth About "Light" Cigarettes: Questions and Answers
from the National Cancer Institute factsheet
'Safer' cigarette myth goes up in smoke
by Andy Coghlan. New Scientist, 2004
However, people using "light" cigarettes are less likely to quit.

=Heated tobacco products

= Heated tobacco products, presented as ''heat-not-burn products'', are marketed as less harmful than regular cigarettes since 1988. There is no reliable evidence that these products are any less harmful than regular cigarettes. A reduced harm from using these products has not been proven. These products are marketed as a "smoke-free" alternative to regular cigarettes. These products do generate
smoke Smoke is a suspension of airborne particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass. It is commonly an unwanted by-pr ...
. Companies are using similar strategies and channels as previously used for traditional cigarettes.

=Electronic cigarettes

= A 2014 review said, "the e-cigarette companies have been rapidly expanding using aggressive marketing messages similar to those used to promote cigarettes in the 1950s and 1960s." Unsupported claims on safety and quitting smoking are made. Common marketing messages on brand websites, claiming that e-cigarettes are safe and healthy, have been described as "concerning". It is commonly claimed that e-cigarettes emit merely "harmless water vapor", which is not the case. E-cigarette e-liquids marketed as "nicotine-free" have been found to contain nicotine.


Unwilling smokers: customer retention

On average, smokers start as adolescents and make over 30 quit attempts, at a rate of about 1 per year, before breaking a nicotine addiction in their 40s or 50s. Most say they feel addicted, and feel misery and disgust at their inability to quit (in surveys, 71–91% regret having started, over 80% intend to quit, around 15% plan to quit within the next month). The industry calls this group "concerned smokers" and seeks to retain them as customers. Techniques for lowering their quit rate include dissuading them from wanting to quit and offering them meaningless product choices which help them feel in control of their habit. For instance, downplaying the risks, and encouraging them to take pride in smoking as an identity, reduces desire to quit. Suggesting that addicts can reduce their risk by choosing to switch to another product (branded to suggest that it is less harmful or addictive) can reduce their
cognitive dissonance In the field of psychology, cognitive dissonance is the perception of contradictory information, and the mental toll of it. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment. ...
and sense of lack of control, without offering a health improvement. Switching to a product branded to suggest that it is less harmful or addictive ( "mild", "light", "low-tar", "filtered" etc.) is, in terms of health effects, meaningless.

Youth: new customers

The intended audience of tobacco advertising has changed throughout the years, with some brands specifically targeted towards a particular
demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...
. According to Reynolds American Inc, the Joe Camel campaign in the United States was created to advertise Camel brand to young adult smokers. Class action plaintiffs and politicians described the Joe Camel images as a "cartoon" intended to advertise the product to people below the legal smoking age. Under pressure from various anti-smoking groups, the Federal Trade Commission, and the
U.S. Congress The United States Congress is the legislature of the federal government of the United States. It is bicameral, composed of a lower body, the House of Representatives, and an upper body, the Senate. It meets in the U.S. Capitol in Washi ...
, Camel ended the campaign on 10 July 1997. Vending machines, individually sold single cigarettes, and product displays near schools, next to candy and sweet drinks, and at the eye-level of young children are all used around the world to sell nicotine-containing products. Even large brands are frequently advertised in ways that break local regulations. In many countries, such marketing methods are not illegal. Where they are illegal, enforcement is often a problem. For instance, Dr. Suresh Kumar Arora,
New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament House ...
's chief tobacco control officer, said: "We were wasting our time fining cigarette vendors and distributors. They had no idea of the law. Most are illiterate. Our teams would tear down posters and in no time, they would be up again because the real culprits were the big tobacco companies – ITC, Philip Morris (now Altria), Godfrey Phillip. I told them to stop giving posters to their dealers otherwise I would drag them through the courts. Since last May, Delhi has been free of tobacco posters, 100% free". He has, however, been unable to keep mobile vendors from illegally selling cigarettes next to schools. Easily circumvented age verification at company websites enables minors to access and be exposed to marketing for e-cigarettes. Tobacco businesses intensely market e-cigarettes to youth using cartoon characters and candy flavors. E-cigarettes are also marketed on Facebook, where age restrictions are in many cases not implemented.

"Harm reduction" advertising

Some tobacco companies have sponsored ads that claim to discourage teen smoking. Such ads are unregulated. However, these ads have been shown, in independent studies, to increase the self-reported likelihood that teens will start smoking. They also cause adults to see tobacco companies as more responsible and less in need of regulation. Unlike promotional ads, tobacco companies do not track the effects of these ads themselves. These ads differ from independently produced antismoking ads in that they do not mention the health effects of smoking, and present smoking as exclusively an "adult choice", undesirable "if you're a teen". There is more exposure to industry-sponsored "antismoking" ads than to antismoking ads run by public health agencies. Tobacco companies have also funded "anti-smoking" groups. One such organization, funded by Lorillard, enters into exclusive sponsorship agreements with sports organizations. This means that no other anti-smoking campaigns are allowed to be involved with the sporting organization. Such sponsorships have been criticized by health groups.

Recapturing former smokers

Companies have also sought to recapture people who have successfully broken a nicotine dependency. Ex-smokers tend to view these attempts very negatively, and their existence has frequently been denied. Methods discussed in industry documents include price drops, increasing acceptance of smoking by nonsmokers, making products more socially acceptable, and making "healthier" cigarettes (scare quotes in original).


As tobacco companies keep spending money on marketing until it stops being profitable, marginal changes in marketing typically have no measurable effect, but the total amount of marketing has a strong effect. Econometric studies have been done into the endogeneity and other aspects of bans.


Tobacco companies have had particularly large budgets for their advertising campaigns. The Federal Trade Commission claimed that cigarette manufacturers spent $8.24 billion on advertising and promotion in 1999, the highest amount ever at that time. The FTC later claimed that in 2005, cigarette companies spent $13.11 billion on advertising and promotion, down from $15.12 billion in 2003, but nearly double what was spent in 1998. The increase, despite restrictions on the advertising in most countries, was an attempt at appealing to a younger audience, including multi-purchase offers and giveaways such as hats and lighters, along with the more traditional store and magazine advertising. Marketing consultants ACNielsen announced that, during the period September 2001 to August 2002, tobacco companies advertising in the UK spent £25 million, excluding sponsorship and indirect advertising, broken down as follows: * £11 million on press advertising * £13.2 million on
billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
s * £714,550 on radio advertising * £106,253 on
direct mail Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The d ...
advertising Figures from around that time also estimated that the companies spent £8m a year sponsoring sporting events and teams (excluding
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
) and a further £70m on Formula One in the UK. The £25 million spent in the UK amounted to approximately US$0.60 per person in 2002. The 15.12 billion spent in the United States in 2003 amounted to more than $45 for every person in the United States, more than $36 million per day, and more than $290 for each U.S. adult smoker. Television and radio e-cigarette advertising in some countries may be indirectly advertising traditional
cigarette smoking Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is believed ...
. A 2014 review said, "the e-cigarette companies have been rapidly expanding using aggressive marketing messages similar to those used to promote cigarettes in the 1950s and 1960s." In the US, six large e-cigarette businesses spent $59.3 million on promoting e-cigarettes in 2013. E-cigarettes are increasingly sold by the traditional tobacco multinationals.


See also

* Advertising to children * Cigarette packets in Australia * Circuit de Spa-Francorchamps * Foundation for a Smoke-Free World *
Framework Convention on Tobacco Control The World Health Organization Framework Convention on Tobacco Control (WHO FCTC) is a treaty adopted by the 56th World Health Assembly held in Geneva, Switzerland on 21 May 2003. It became the first World Health Organization treaty adopted under ...
* History of nicotine marketing * Jeff Wigand – former tobacco company executive and whistleblower * Philip Morris v. Uruguay * Plain tobacco packaging * Tobacco marketing and African Americans * Tobacco packaging warning messages * Torches of Freedom * Tobacco usage in sport *
Smoking ban Smoking bans, or smoke-free laws, are public policies, including criminal laws and occupational safety and health regulations, that prohibit tobacco smoking in certain spaces. The spaces most commonly affected by smoking bans are indoor wor ...


Further reading

* * * * * * * * * * * * * * *

External links

;Examples of Tobacco Advertising
Snuff advertising in the collection of Helmetta Historical Society

UCSF Tobacco Industry Videos Collection

UCSF Tobacco Industry Audio Recordings Collection

Gallery of vintage American tobacco print advertisements

* ttp://digitalgallery.nypl.org/nypldigital/explore/dgexplore.cfm?topic=all&collection=ABCsofCigaretteCards&col_id=161 Cigarette Cards: ABCs at the New York Public Library Digital Gallery
Catalogue of heraldic tobacco and trading cards

Duke Tobacco Company Cigarette Cards
at the Z. Smith Reynolds Library,
Wake Forest University Wake Forest University is a private research university in Winston-Salem, North Carolina. Founded in 1834, the university received its name from its original location in Wake Forest, north of Raleigh, North Carolina. The Reynolda Campus, the un ...

Stanford University research into the impact of tobacco advertising
website with an extensive gallery of historical and current nicotine adverts and related material ;Laws and legislation *

Tobacco Advertising and Promotion Act 2002]" in the UK *
Tobacco advertising
at the British Department of Health *
RJR-MacDonald V. Canada
at Health Canada ;Anti-smoking organizations *

at SmokeHelp.org *

by the Non Smokers' Movement of Australia
Smoke Free Movies Campaign
by the University of California, San Francisco ;Miscellaneous *

at the School of Public Health,
University of Sydney The University of Sydney (USYD), also known as Sydney University, or informally Sydney Uni, is a public research university located in Sydney, Australia. Founded in 1850, it is the oldest university in Australia and is one of the country's six ...
Tobacco advertising
at Tobacco Control Factsheets
Roswell Park Cancer Institute Tobacco Document Collections and Resources (Archived)

at The Globe Magazine
Collection of Anti-Smoking TV Commercials

Breathtaking Classic Cigarette Ads
– slideshow by ''
Life magazine ''Life'' was an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, and as a monthly from 1978 until 2000. During its golden age from 1936 to 1972, ''Life'' was a wide-ranging weekly general-interest ma ...
'' {{DEFAULTSORT:Tobacco advertising Electronic cigarettes Heated tobacco products