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Project SCUM
Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the " alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" officially stood for "subculture urban marketing". Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough. Project An anti-smoking campaign called Truth targeted R. J. Reynolds for Project SCUM, arguing that it not only showed the usual exploitative tobacco marketing techniques but added to them an explicit contempt or even hatred for the people it was trying to market its products to. ''SF Weekly'' reported: "This is a hate crime, plain and simple," said Kathleen DeBold, director of the Washington, D.C.-based Mautner Project for Lesbians With Cancer. "What else do you call it when a group thinks of gays and lesbians as 'scum', a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alternative Lifestyle
An alternative lifestyle is a lifestyle perceived to be outside the norm for a given culture. The phrase "alternative lifestyle" is often used pejoratively. Description of a related set of activities as alternative is a defining aspect of certain subcultures. History Alternative lifestyles and subcultures were first highlighted in the U.S. in the 1920s with the "flapper" movement. Women cut their hair and skirts short (as a symbol of freedom from oppression and the old ways of living). These women were the first large group of females to practice pre-marital sex, dancing, cursing, and driving in modern America without the ostracism that had occurred in earlier instances, such as the Church of Jesus Christ of Latter-day Saints. The American press in the 1970s frequently used the term "alternative lifestyle" as a euphemism for homosexuality and for those perceived as hippies. Both groups were seen as threatening to the social order. Examples The following is a non-exhaus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Class Discrimination
Class discrimination, also known as classism, is prejudice or discrimination on the basis of social class. It includes individual attitudes, behaviors, systems of policies and practices that are set up to benefit the upper class at the expense of the lower class. Social class refers to the grouping of individuals in a hierarchy based on wealth, income, education, occupation, and social network. History Class structures existed in a simplified form in pre-agricultural societies, but it has evolved into a more complex and established structure following the establishment of permanent agriculture-based civilizations with a food surplus. Classism started to be practiced around the 18th century. Segregation into classes was accomplished through observable traits (such as race or profession) that were accorded varying status and privileges. Feudal classification systems might include merchant, serf, peasant, warrior, priestly, and noble classes. Rankings were far from invariant wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Homelessness In The United States
Homelessness in the United States refers to the issue of homelessness in the United States, a condition wherein people lack a fixed, regular, and adequate residence. The number of homeless people varies from different federal government accounts. In 2014, approximately 1.5 million sheltered homeless people were counted. In 2018, the Department of Housing and Urban Development estimated roughly 553,000 homeless people in the United States on a given night,The 2018 Annual Homeless Assessment Report (AHAR) to Congress December 2018. Authors: Meghan Henry, Anna Mahathey, Tyler Morrill, Anna Robinson, Azim Shivji, and Rian Watt, Abt Associates. |
Smoking In The United States
Tobacco has a long history in the United States. Tobacco distribution is measured in the United States using the term, "tobacco outlet density." An estimated 34.3 million people, or 14% of all adults (aged 18 years or older), in the United States smoked cigarettes in 2015. By state, in 2015, smoking prevalence ranged from between 9.1% and 12.8% in Utah to between 23.7% and 27.4% in West Virginia. By region, in 2015, smoking prevalence was highest in the Midwest (18.7%) and South (15.3%) and lowest in the West (12.4%). Men tend to smoke more than women. In 2015, 16.7% of men smoked compared to 13.6% of women. In 2018, 13.7% of U.S. adults were smokers. Cigarette smoking is the leading cause of preventable death in the United States, accounting for approximately 443,000 deaths, or 1 of every 5 deaths, in the United States each year. Cigarette smoking alone has cost the United States $96 billion in direct medical expenses and $97 billion in lost productivity per year or an average ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LGBT And The Economy
' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is an adaptation of the initialism ', which began to replace the term ''gay'' (or ''gay and lesbian'') in reference to the broader LGBT community beginning in the mid-to-late 1980s. When not inclusive of transgender people, the shorter term LGB is still used instead of LGBT. It may refer to anyone who is non-heterosexual or non-cisgender, instead of exclusively to people who are lesbian, gay, bisexual, or transgender. To recognize this inclusion, a popular variant, ', adds the letter ''Q'' for those who identify as queer or are questioning their sexual or gender identity. The initialisms ''LGBT'' or ''GLBT'' are not agreed to by everyone that they are supposed to include. History of the term The first widely used term, '' homosexual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LGBT History In San Francisco
The lesbian, gay, bisexual and transgender (LGBT) community in San Francisco is one of the largest and most prominent LGBT communities in the United States, and is one of the most important in the history of American LGBT rights and activism alongside New York City. The city itself has, among its many nicknames, the nicknames "gay capital of the world", and has been described as "the original 'gay-friendly city'". LGBT culture is also active within companies that are based in Silicon Valley, which is located within the southern San Francisco Bay Area. History 19th century San Francisco's LGBT culture has its roots in the city's own origin as a frontier town, what San Francisco State University professor Alamilla Boyd characterizes as "San Francisco’s history of sexual permissiveness and its function as a wide-open town - a town where anything goes". The discovery of gold saw a boom in population from 800 to 35,000 residents between 1848 and 1850. These immigrants were com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1995 In LGBT History
File:1995 Events Collage V2.png, From left, clockwise: O.J. Simpson is O. J. Simpson murder case, acquitted of the murders of Nicole Brown Simpson and Ronald Goldman from the 1994, year prior in "The Trial of the Century" in the United States; The Great Hanshin earthquake strikes Kobe, Japan, killing 5,000-6,000 people; The Unabomber Manifesto is published in several U.S. newspapers; Gravestone, Gravestones mark the victims of the Srebrenica massacre near the end of the Bosnian War; Windows 95 is launched by Microsoft for Personal computer, PC; The first exoplanet, 51 Pegasi b, is discovered; Space Shuttle Atlantis docks with the Space station Mir in a display of U.S.-Russian cooperation; The Alfred P. Murrah Federal Building in Oklahoma City is Oklahoma City bombing, bombed by Domestic terrorism in the United States, domestic terrorists, killing 168., 300x300px, thumb rect 0 0 200 200 O. J. Simpson murder case rect 200 0 400 200 Great Hanshin earthquake, Kobe earthquake rect 400 0 6 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tobacco Advertising
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban. Effects The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Types Of Marketing
Type may refer to: Science and technology Computing * Typing, producing text via a keyboard, typewriter, etc. * Data type, collection of values used for computations. * File type * TYPE (DOS command), a command to display contents of a file. * Type (Unix), a command in POSIX shells that gives information about commands. * Type safety, the extent to which a programming language discourages or prevents type errors. * Type system, defines a programming language's response to data types. Mathematics * Type (model theory) * Type theory, basis for the study of type systems * Arity or type, the number of operands a function takes * Type, any proposition or set in the intuitionistic type theory * Type, of an entire function ** Exponential type Biology * Type (biology), which fixes a scientific name to a taxon * Dog type, categorization by use or function of domestic dogs Lettering * Type is a design concept for lettering used in typography which helped bring about modern textual prin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Operation Berkshire
Operation Berkshire is the name of a program initiated in 1976 by seven of the world's major tobacco companies aimed at promoting "controversy" over smoking and disease. Description At the invitation of Tony Garrett, the Chairman of Imperial Tobacco, the CEOs of the tobacco companies met in secret in June 1977 at Shockerwick House in the United Kingdom "to develop a defensive smoking and health strategy, to avoid our countries and/or companies being picked off one by one, with a resultant domino effect." William K. Howell director and vice President of Philip Morris is credited with the marketing success of Marlboro cigarettes, after introducing the Marlboro man to the International world. They agreed to create a front organization, the ''International Committee on Smoking Issues'' (ICOSI) (renamed the ''International Tobacco Information Centre'', INFOTAB, in 1981), which operated through an internationally coordinated network of national manufacturers' associations to delay m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Castro
The Castro District, commonly referred to as the Castro, is a neighborhood in Eureka Valley in San Francisco. The Castro was one of the first gay neighborhoods in the United States. Having transformed from a working-class neighborhood through the 1960s and 1970s, the Castro remains one of the most prominent symbols of lesbian, gay, bisexual, and transgender (LGBT) activism and events in the world. Location San Francisco's gay village is mostly concentrated in the business district that is located on Castro Street from Market Street to 19th Street. It extends down Market Street toward Church Street and on both sides of the Castro neighborhood from Church Street to Eureka Street. Although the greater gay community was, and is, concentrated in the Castro, many gay people live in the surrounding residential areas bordered by Corona Heights, the Mission District, Noe Valley, Twin Peaks, and Haight-Ashbury neighborhoods. Some consider it to include Duboce Triangle and Dolores Heig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Legacy Foundation
Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry. Truth Initiative is best known for its youth smoking prevention campaign.Joe Stephens and Mary Pat Flaherty for the Washington Post. October 26, 201Inside the hidden world of thefts, scams and phantom purchases at the nation’s nonprofits/ref> Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models. The organization changed its name from the American Legacy Foundation to Truth Initiative ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
