Us Tareyton Smokers Would Rather Fight Than Switch!
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Us Tareyton Smokers Would Rather Fight Than Switch!
"Us Tareyton smokers would rather fight than switch!" is a slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company's most visible advertising campaign in the 1960s and 1970s. Beginnings The slogan was created by James Jordan of the BBDO advertising agency. The first print advertisement appeared in ''Life'' magazine on October 11, 1963. The advertisements would appear solely in print between 1963 and 1966. In 1966, the first television advertisements with the slogan aired. The target of the campaign was to create a sense of loyalty amongst Tareyton smokers. The models were made to look as though they each had a black eye, presumably earned in battles with smokers of other cigarettes. The slogan received grammar criticism from some quarters, which claimed correct usage should be "we" as the subject pronoun rather than "us", normally an object pronoun. Television advertisements ...
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1964 United States Presidential Election
The 1964 United States presidential election was the 45th quadrennial United States presidential election, presidential election. It was held on Tuesday, November 3, 1964. Incumbent Democratic Party (United States), Democratic President of the United States, United States President Lyndon B. Johnson defeated Barry Goldwater, the Republican Party (United States), Republican nominee, in a Landslide victory, landslide. With 61.1% of the popular vote, Johnson won the List of United States presidential elections by popular vote margin, largest share of the popular vote of any candidate since the largely uncontested 1820 United States presidential election, 1820 election, in which no candidate of either party has been able to match or surpass. Johnson took office on November 22, 1963 and emphasized the continuation of his assassinated predecessor, John F. Kennedy. He easily defeated a Democratic Party presidential primaries, 1964, primary challenge by Governor George Wallace of Alabama, ...
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Mad (magazine)
''Mad'' (stylized as ''MAD'') is an American humor magazine first published in 1952. It was founded by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book series before it became a magazine. It was widely imitated and influential, affecting satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1973–74 circulation peak. The magazine, which was the last surviving title from the EC Comics line, publishes satire on all aspects of life and popular culture, politics, entertainment, and public figures. Its format included TV and movie parodies, and satire articles about everyday occurrences that are changed to seem humorous. ''Mad''s mascot, Alfred E. Neuman, was often on the cover, with his face replacing that of a celebrity or character who was being lampooned. From 1952 to 2018, ''Mad'' published 550 regular magazine issues, as well as scores of reprint ...
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Black Eye
A periorbital hematoma, commonly called a black eye or a shiner (associated with boxing or stick sports such as hockey), is bruising around the eye commonly due to an injury to the face rather than to the eye. The name refers to the dark-colored bruising which is the result of accumulated blood and fluid in the loose areolar tissue following a blow to the head. This blood tracks freely under the scalp producing a generalised swelling over the dome of the skull but cannot pass into either occipital or the temple regions because of the bony attachments of the occipitofrontalis muscle. But this fluid can, however, track forward into the eyelid because the occipitofrontalis muscle has no bony attachment anteriorly. This leads to formation of hematoma a few hours after the head injury or cranial operation. If injury is more extensive, potentially even a skull fracture, an apparent black eye can sometimes worsen and may require professional medical treatment before it will resolve. T ...
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Marlboro Man
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time. It transformed a feminine campaign, with the slogan "Mild as May", into one that was masculine, in a matter of months. The first models were a Navy lieutenant and Andy Armstrong, the ad agency's art supervisor. Other early models were Robert Larking, the sales promotion director of Philip Morris; and others from the Leo Burnett ad agency, L ...
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Cowboy
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the '' vaquero'' traditions of northern Mexico and became a figure of special significance and legend.Malone, J., p. 1. A subtype, called a wrangler, specifically tends the horses used to work cattle. In addition to ranch work, some cowboys work for or participate in rodeos. Cowgirls, first defined as such in the late 19th century, had a less-well documented historical role, but in the modern world work at identical tasks and have obtained considerable respect for their achievements. Cattle handlers in many other parts of the world, particularly South America and Australia, perform work similar to the cowboy. The cowboy has deep historic roots tracing back to Spain and the earliest European settlers of the Americas. Over the centuries, differences ...
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Television Channel
A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video (VSB) and 59.75 MHz for analog audio ( FM), or 55.31 MHz for digital ATSC (8VSB). Channels may be shared by many different television stations or cable-distributed channels depending on the location and service provider Depending on the multinational bandplan for a given regional n, analog television channels are typically 6, 7, or 8 MHz in bandwidth, and therefore television channel frequencies vary as well. Channel numbering is also different. Digital terrestrial television channels are the same as their analog predecessors for legacy reasons, however through multiplexing, each physical radio frequency (RF) channel can carry several digital subchannels. On sat ...
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Closed-circuit Television
Closed-circuit television (CCTV), also known as video surveillance, is the use of video cameras to transmit a signal to a specific place, on a limited set of monitors. It differs from broadcast television in that the signal is not openly transmitted, though it may employ point-to-point (P2P), point-to-multipoint (P2MP), or mesh wired or wireless links. Even though almost all video cameras fit this definition, the term is most often applied to those used for surveillance in areas that require additional security or ongoing monitoring (Videotelephony is seldom called "CCTV"). Surveillance of the public using CCTV is common in many areas around the world. In recent years, the use of body worn video cameras has been introduced as a new form of surveillance, often used in law enforcement, with cameras located on a police officer's chest or head. Video surveillance has generated significant debate about balancing its use with individuals' right to privacy even when in public. ...
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Theo Marcuse
Theo is a given name and a hypocorism. Greek origin Many names beginning with the root "Theo-" derive from the Ancient Greek word ''theos'' (''θεός''), which means god, for example: *Feminine names: Thea, Theodora, Theodosia, Theophania, Theophano and Theoxena *Masculine names: Theodore, Theodoros/Theodorus, Theodosius, Theodotus, Theophanes, Theophilus, Theodoret and Theophylact Germanic origin Many other names beginning with "Theo-" do not necessarily derive from Greek, but rather the old Germanic "theud", meaning "people" or "folk". These names include: *Theobald, Theodahad, Theodard, Theodebert, Theodemir, and Theodoric People with the name Theo See Theo and Théo for a current alphabetical list of all people with the first name Theo or Théo in the English Wikipedia. Among better known people with this name are: * Theo Adam (1926-2019), German classical bass-baritone * Theo Albrecht (1922–2010), German entrepreneur and billionaire * Theo Angelopoulos (19 ...
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Marty Allen
Morton David Alpern (March 23, 1922 – February 12, 2018), better known as Marty Allen, was an American comedian, actor, and philanthropist. He worked as a comedy headliner in nightclubs, as a dramatic actor in television roles, and was once called "The Darling of Daytime TV". He also appeared in films, notably the 1966 spy comedy ''The Last of the Secret Agents?''. During his comedy career, Allen also toured military hospitals, and performed for veterans and for active military personnel. Allen was also a philanthropist. He contributed to the American Cancer Society, The Heart Fund, the March of Dimes, and the Fight for Sight, and he served on the board of the Epilepsy Foundation. Early life Allen was born in Pittsburgh, Pennsylvania, to Jewish parents. His father was Louis Alpern (1898–1977, from Romania/Russia), a restaurant and bar owner, and his mother was Elsie Moss Alpern (1901–1979). He graduated from Taylor Allderdice High School in 1940. He was inducted into th ...
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The Last Of The Secret Agents?
''The Last of the Secret Agents?'' is a 1966 American comedy film that spoofs the spy film genre, starring the then-popular comedy team of Allen & Rossi. Plot Two Americans in Paris (Allen & Rossi) are reluctantly recruited by the Good Guys Institute (GGI) led by J. Frederick Duval (John Williams) to thwart the plans of the evil crime and espionage organisation THEM led by Zoltan Schubach (Theo Marcuse). Already with a cache of stolen priceless international art treasures, THEM plots to steal the ''Venus de Milo'' with the intention of reattaching its two arms of which they are in possession. In addition to the then popular spy film genre, the film spoofs many other items of the day such as cigarette commercials. That one involves Marty tiring of Schubach's threat on closed-circuit television and changing the channel to one featuring a cowboy representing the Marlboro Man turning to the camera with a black right eye and saying " I'd rather switch than fight." The movie ends wi ...
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Parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater. The writer and critic John Gross observes in his ''Oxford Boo ...
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