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Altria
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in Henrico County, Virginia, just outside the city of Richmond. Altria is the parent company of Philip Morris USA (producer of Marlboro cigarettes), John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., and Philip Morris Capital Corporation. Altria also maintains large minority stakes in Belgium-based brewer AB InBev, the Canadian cannabis company Cronos Group, and the e-cigarette maker Juul. It is a component of the S&P 500 and was a component of the Dow Jones Industrial Average from 1985 to 2008, dropping due to spin-offs of Kraft Foods Inc. in 2007 and Philip Morris International in 2008. History Altria emerged from Philip Morris. The onset of "rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris wou ...
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Altria Center For Research And Technology
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in Henrico County, Virginia, just outside the city of Richmond. Altria is the parent company of Philip Morris USA (producer of Marlboro cigarettes), John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., and Philip Morris Capital Corporation. Altria also maintains large minority stakes in Belgium-based brewer AB InBev, the Canadian cannabis company Cronos Group, and the e-cigarette maker Juul. It is a component of the S&P 500 and was a component of the Dow Jones Industrial Average from 1985 to 2008, dropping due to spin-offs of Kraft Foods Inc. in 2007 and Philip Morris International in 2008. History Altria emerged from Philip Morris. The onset of "rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris woul ...
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Juul
Juul Labs, Inc. (, stylized as JUUL Labs) is an American electronic cigarette company that spun off from Pax Labs in 2017. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees and is headquartered in San Francisco. Altria (formerly Philip Morris Companies), acquired a 35% stake in Juul Labs for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. TV network. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational, gaming, and crafting sites directed t ...
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Philip Morris USA
Philip Morris USA is the American tobacco division of the American tobacco corporation Altria, Altria Group. History Creation The company's namesake Philip Morris (tobacconist), Philip Morris was born in Whitechapel, United Kingdom in 1835, the son of a recent immigrant from Germany who had taken the name Bernard Morris. In 1847, the family opened a shop in London. The first cigarettes that Philip Morris made were in 1854 and were known as "Philip Morris English Ovals," a non-filter brand of oval-shaped cigarettes that were manufactured in very limited quantities until discontinuation in 2017. Early years In 1902, Philip Morris & Co. Ltd. was Incorporation (business), incorporated in New York City. George J. Whelan bought the American division of the company in 1919 and created Philip Morris & Co. Ltd., Inc., along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick. In 1929, the company made its first cigarettes in Richmond, using an existing factory the ...
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Electronic Cigarette
An electronic cigarette is an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such, using an e-cigarette is often called "vaping". The atomizer is a heating element that vaporizes a liquid solution called e-liquid, which quickly cools into an aerosol of tiny droplets, vapor and air. E-cigarettes are activated by taking a puff or pressing a button. Some look like traditional cigarettes, and most kinds are reusable. The vapor mainly comprises propylene glycol and/or glycerin, usually with nicotine and flavoring. Its exact composition varies, and depends on several things including user behavior. Vaping is likely much less harmful than smoking. E-cigarette vapor contains fewer toxins than cigarette smoke. It contains traces of harmful substances not found in cigarette smoke. Nicotine is highly addictive. Users beco ...
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Philip Morris International
Philip Morris International Inc. (PMI) is an American Multinational corporation, multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. Philip Morris International is often referred to as one of the companies comprising Big Tobacco. Until a Corporate spin-off, spin-off in March 2008, Philip Morris International was an operating company of Altria. Altria explained the spin-off, arguing PMI would have more "freedom," i.e. leeway outside the responsibilities and standards of American corporate ownership in terms of potential litigation and legislative restrictions to "pursue sales growth in emerging markets", while Altria focuses on the American domestic market. The shareholders in Altria at the time were given shares in PMI, which was listed on the London Stock Exchange and other markets. The company's legal seat is in New York City, but it does not operate in the United States of America ...
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Kraft Foods Inc
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old. The company was headquartered in Northfield, Illinois, near Chicago. Kraft was listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22, 2008, replacing the American International Group. In August 2011, the company announced plans to split into a North American grocery products business and a faster-growing global snacks company. The snack company, Mondelez International Inc. is recognized as Kraft Foods' legal successor, while the grocery company was named Kraft Foods, now a part of Kraft Heinz. History Origin of the firm Kraft Foods traced its roots to the Nati ...
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Richmond, VA
(Thus do we reach the stars) , image_map = , mapsize = 250 px , map_caption = Location within Virginia , pushpin_map = Virginia#USA , pushpin_label = Richmond , pushpin_map_caption = Location within Virginia##Location within the contiguous United States , pushpin_relief = yes , coordinates = , subdivision_type = Country , subdivision_name = , subdivision_type1 = State , subdivision_name1 = , established_date = 1742 , , named_for = Richmond, United Kingdom , government_type = , leader_title = Mayor , leader_name = Levar Stoney ( D) , total_type = City , area_magnitude = 1 E8 , area_total_sq_mi = 62.57 , area_land_sq_mi = 59.92 , area_water_sq_mi = 2.65 , elevation_m = 50.7 , elevation_ft = 166.45 ...
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Marlboro
Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia. As of 2017, Marlboro had 40% market share in the US. History In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken. Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark ''"Marlboro"'' was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They were first marketed as "Ame ...
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Henrico County, Virginia
Henrico County , officially the County of Henrico, is located in the Commonwealth of Virginia in the United States. As of the 2020 census, the population was 334,389 making it the fifth-most populous county in Virginia. Henrico County is included in the Greater Richmond Region. There is no incorporated community within Henrico County; therefore, there is no incorporated county seat either. Laurel, an unincorporated CDP, serves this function. Named after the settlement of Henricus, Henrico was first incorporated as the City of Henrico. In 1634, Henrico was reorganized as Henrico Shire, one of the eight original Shires of Virginia. It is one of the United States' oldest counties. The City of Richmond was officially part of Henrico County until 1842, when it became a fully independent city. The present-day Henrico County curves around the City of Richmond, surrounding it to the west, the north, and the east. The county is bounded by the Chickahominy River to the north and the ...
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Tobacco Industry
The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any warm, moist environment, which means it can be farmed on all continents except Antarctica. According to the WHO Framework Convention on Tobacco Control, the "tobacco industry" encompasses tobacco manufacturers, wholesale distributors and importers of tobacco products. This evidence-based treaty expects its 181 ratified member states to implement public health policies with respect to tobacco control "to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke." Tobacco, one of the most widely used addictive substances in the world, is a plant native to the Americas and historically one of the most important crops grown by Ameri ...
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Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting, or bankruptcy. Rebranding can also refer to a change in a company ...
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Reynolds Metals Company International Headquarters
The Reynolds Metals Company International Headquarters is an International Style building complex set in a composed landscape in Henrico County, near Richmond, Virginia, completed in 1958. The low-rise Executive Office Building was designed by Gordon Bunshaft of Skidmore, Owings and Merrill, in collaboration with Richmond landscape architect Charles F. Gillette. The headquarters complex has been cited as a prototype for modern suburban office development. It was listed on the National Register of Historic Places in 2000. It is the headquarters for the Altria Group, formerly known as the Philip Morris Companies, Inc. The property is owned by the University of Richmond. Description The headquarters complex is set on a site outside of Richmond, once a horse farm, that is now surrounded by suburban development. The Donovan Farm, also known as the "Horse Pen", gave its name to nearby Horsepen Road. The original site comprised the General Office Building (now the Executive Office Buil ...
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