Taco Bell is an American-based chain of

fast food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically ...

s founded in 1962 by

Glen Bell Glen William Bell Jr. (September 3, 1923 – January 16, 2010) was an American entrepreneur who founded the Taco Bell chain of restaurants. Biography Glen Bell was born in Lynwood, California, to Glen William Bell Sr. and Ruth Elizabeth B ...

(1923–2010) in

Downey, California Downey is a city located in Southeast Los Angeles County, California, United States, southeast of downtown Los Angeles. It is considered part of the Gateway Cities. The city is the birthplace of the Apollo space program. It is also the home ...

. Taco Bell is a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a ...

of Yum! Brands, Inc. The restaurants serve a variety of

Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...

-inspired foods, including

taco A taco (, , ) is a traditional Mexican food consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of fillin ...

burrito A burrito (, ) is a dish in Mexican and Tex-Mex cuisine that took form in Ciudad Juárez, consisting of a flour tortilla wrapped into a sealed cylindrical shape around various ingredients. The tortilla is sometimes lightly grilled or stea ...

quesadilla A quesadilla (; ; Mexican diminutive of ''quesada'') is a Mexican dish consisting of a tortilla that is filled primarily with cheese, and sometimes meats, spices, and other fillings, and then cooked on a griddle or stove. Traditionally, a c ...

nachos Nachos are a Mexican culinary dish consisting of fried tortilla chips or ''totopos'' covered with melted cheese or cheese sauce, as well as a variety of other toppings and garnishes, often including meats (such as ground beef or grilled chicken ...

, novelty and speciality items, and a variety of "

value menu A value menu (not to be confused with a value meal) is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $2.99. The portion si ...

" items. , Taco Bell serves over customers each year, at 7,072 restaurants, more than 93 percent of which are owned and operated by independent

franchisees Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

and licensees.

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufa ...

purchased Taco Bell in 1978, and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.

History

Taco Bell was founded by

, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in

San Bernardino, California San Bernardino (; Spanish for "Saint Bernardino") is a city and county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 ce ...

, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos. Bell attempted to reverse-engineer the recipe, and eventually the owners allowed him to see how the tacos were made. He took what he had learned and opened a new

stand Stand or The Stand may refer to: * To assume the upright position of standing * Forest stand, a group of trees * Area of seating in a stadium, such as bleachers * Stand (cricket), a relationship between two players * Stand (drill pipe), 2 or 3 ...

in 1951. The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell. Glen Bell opened the first Taco Bell in 1962 at 7112 Firestone Boulevard in

. Currently there is a Taco Bell location across the street at 7127 Firestone Blvd, in Downey. The original location was a building about the size of a two-car garage, and was built with

Mission-style The Mission Revival style was part of an architectural movement, beginning in the late 19th century, for the revival and reinterpretation of American colonial styles. Mission Revival drew inspiration from the late 18th and early 19th century ...

arches that covered a small walk-up window that served the original menu items: Tostadas,

s, frijoles, chiliburgers, and

s, all for 19 cents ($ in dollars ). The first restaurant closed in 1986, while the building was saved from demolition November 19, 2015, and was moved to the Taco Bell Corporate Office at 1 Glen Bell Way in Irvine and is currently stored intact on the corporate parking lot premises and known as "Taco Bell Numero Uno". In 1964, the first franchisee opened, in

Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, United States. The city is part of what is known as the South Bay region of the metropolitan area. Torrance has of beachfront on the Pacific O ...

, at the intersection of West Carson Street and South Western Avenue which still exists but has been repurposed at 1647 West Carson Street. In 1967, the 100th restaurant opened at 400 South Brookhurst in

Anaheim Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most ...

which was later replaced by a new restaurant at 324 South Brookhurst. The first location east of the

Mississippi River The Mississippi River is the List of longest rivers of the United States (by main stem), second-longest river and chief river of the second-largest Drainage system (geomorphology), drainage system in North America, second only to the Hudson B ...

opened on East Main Street in

Springfield, Ohio Springfield is a city in the U.S. state of Ohio and the county seat of Clark County. The municipality is located in southwestern Ohio and is situated on the Mad River, Buck Creek, and Beaver Creek, approximately west of Columbus and northe ...

, in 1968. Original Taco Bells only featured walk-up windows without indoor seating or drive-thru service and former original Taco Bell locations still survive while having been repurposed, frequently as other Mexican restaurants. In 1970, Taco Bell went public with 325 restaurants. The corporate office has had a few locations, and previously maintained an office at 2516 Via Tejon in Palos Verdes, then at 2424 Moreton Street in Torrance before settling into Irvine more than 40 years ago in 1976 at 17901 Von Karman Avenue.

PepsiCo subsidiary

In 1978,

purchased Taco Bell from Glen Bell. Several locations in the

Midwestern United States The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. I ...

were converted from

Zantigo Zantigo is an American fast food restaurant chain serving Mexican food. It began operation in 1969 as Zapata, a restaurant in St. Paul, Minnesota. With over 80 locations at its peak, Zantigo was sold to Taco Bell in 1986. Zantigo was re-established ...

, a

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origin ...

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...

-based Mexican chain which PepsiCo acquired in 1986. In 1990, the

Hot 'n Now Hot 'n Now is an American fast-food restaurant based in Holt, Michigan. Founded in 1984, the chain once grew to more than 150 locations throughout the United States at its peak. Subsequently, under the ownership of PepsiCo, the chain filed for ...

chain was acquired. Taco Bell sold Hot 'n Now to a Connecticut company in 1997. In 1991, Taco Bell opened the first Taco Bell Express in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

. Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports. Taco Bell began

co-branding Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, o ...

with KFC in 1995 when the first such co-brand opened in

Clayton, North Carolina Clayton is a town in Johnston County, North Carolina, United States, and is considered a satellite town of Raleigh. As of 2010, Clayton's population was 16,116, up from 6,973 at the 2000 census. By 2019 the town's estimated population was 24,887. ...

. The chain has since co-branded with

Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and desse ...

and

Long John Silver's Long John Silver's (formerly known as Long John Silver's Seafood Shoppes and sometimes abbreviated as LJS) is an American chain of fast-food restaurants that specializes in seafood. The brand's name is derived from the novel '' Treasure Island ...

as well. In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in

Mountain View, California Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is t ...

, on El Camino Real ( SR 82). Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant which was still open in 2018. In September 2000, up to $50 million worth of Taco Bell-branded shells were recalled from supermarkets. The shells contained a variety of

genetically modified corn Genetically modified maize (corn) is a genetically modified crop. Specific maize strains have been genetically engineered to express agriculturally-desirable traits, including resistance to pests and to herbicides. Maize strains with both trait ...

called StarLink that was not approved for human consumption. StarLink was approved only for use in animal feed because of questions about whether it can cause allergic reactions in people. It was the first-ever recall of

genetically modified food Genetically modified foods (GM foods), also known as genetically engineered foods (GE foods), or bioengineered foods are foods produced from organisms that have had changes introduced into their DNA using the methods of genetic engineering. Gene ...

(GMO). Corn was not segregated at grain elevators and the miller in Texas did not order that type. In 2001, Tricon Global announced a $60 million settlement with the suppliers. They stated that it would go to Taco Bell franchisees and TGR would not take any of it.

Yum! Brands subsidiary

PepsiCo spun out Taco Bell and its other restaurant chains in late 1997 in Tricon Global Restaurants. With the purchase of Yorkshire Global Restaurants, the owners of A&W and

chains, Tricon changed its name to Yum! Brands on May 16, 2002. In March 2005, the

Coalition of Immokalee Workers The Coalition of Immokalee Workers (CIW) is a worker-based human rights organization based in Immokalee, Florida, which focuses on the fields of social responsibility, human trafficking, and gender-based violence at work. Built on a foundation of ...

(CIW) won a landmark victory in its national boycott of Taco Bell for human rights. Taco Bell agreed to meet all the coalition's demands to improve wages and working conditions for

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and ...

tomato pickers in its supply chain. After four years of boycott, Taco Bell and Yum! Brands agreed to make an agreement called the ''CIW-Yum agreement'' with representatives of CIW at Yum! Brands headquarters. Taco Bell Cantina Las Vegas

Taco Bell began experimenting with fast-casual and urban concepts when it created U.S. Taco Co. and Urban Taproom in 2014 reflecting a market shift due to the popularity of

Chipotle Mexican Grill Chipotle Mexican Grill, Inc. (, ), often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer. Chipotle operates restaurants in the Uni ...

. The menu consisted of tacos with American fillings, and did not sell the food sold in Taco Bell restaurants such as burritos. It was launched in

Huntington Beach, California Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, mak ...

, in August 2014. U.S. Taco Co. closed on September 15, 2015, so the company could focus on its new similar Taco Bell Cantina concept, which featured special menu items and served alcohol. It opened its first location a few days later in Chicago's Wicker Park neighborhood, followed by a location in

about a month later, located less than a block away from

AT&T Park Oracle Park is a Major League Baseball stadium in the SoMa neighborhood of San Francisco, California. Since 2000, it has been the home of the San Francisco Giants. Previously named Pacific Bell Park, SBC Park, and AT&T Park, the stadium's curren ...

. In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the

Las Vegas strip The Las Vegas Strip is a stretch of Las Vegas Boulevard South in Clark County, Nevada, that is known for its concentration of resort hotels and casinos. The Strip, as it is known, is about long, and is immediately south of the Las Vegas cit ...

. The 24-hour restaurant serves alcohol, unique menu items, and features a DJ. It was announced in August 2017 that the store would begin hosting weddings. Taco Bell Cantina currently has locations in

, Berkeley,

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

(2 locations),

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Veg ...

Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

, Fayetteville,

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line w ...

Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the United States, U.S. U.S. state, state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located in the northeastern part of the state, it is situated along ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

Newport Beach Newport Beach is a coastal city in South Orange County, California. Newport Beach is known for swimming and sandy beaches. Newport Harbor once supported maritime industries however today, it is used mostly for recreation. Balboa Island draws ...

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

, San Jose, and plans to open soon in Somerville, Massachusetts. In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of a test run. In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered. Taco Bell plans to have a wider roll-out of this functionality in the coming months. Previously, Taco Bell's hot sauces were only available in packets at the chain itself. In February 2014, Taco Bell made its hot sauces available at grocery stores, sold in bottles. These would be followed by further grocery store products including chips in May 2018 and shredded cheese in 2019. In September 2016, Taco Bell opened a pop-up in New York City in the

SoHo, Manhattan SoHo, sometimes written Soho (South of Houston Street), is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, and has also been known for its vari ...

area called the Taco Bell VR Arcade. Taco Bell and VR fans could demo

PlayStation VR The PlayStation VR (PS VR, known by its code name Project Morpheus during development) is a virtual reality headset developed by Sony Interactive Entertainment, which was released in October 2016. It is fully functional with the PlayStation 4 an ...

, games, and food. In 2016, Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival,

South by Southwest South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, ...

. Due to popularity, the franchise decided to move the restaurant to a lot in

South Gate, California South Gate is the 19th largest city in Los Angeles County, California, United States, with . South Gate is located southeast of Downtown Los Angeles. It is part of the Gateway Cities region of southeastern Los Angeles County. The city was inc ...

, and it opened to the public a year later. The restaurant features Taco Bell's full menu, with outdoor seating, a walk-up window, and a drive-thru, but no indoor seating unlike regular Taco Bell locations. Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs. In 2019 Taco Bell opened a pop-up hotel called "The Bell: A Taco Bell Hotel and Resort" for one weekend in August. Upon the announcement the hotel was booked up in two minutes Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030.

Menu and advertising

In 1993, Taco Bell was part of

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...

for the movie ''Demolition Man'' and updated their currently used logo.

In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the

Mir space station ''Mir'' (russian: Мир, ; ) was a space station that operated in low Earth orbit from 1986 to 2001, operated by the Soviet Union and later by Russia. ''Mir'' was the first modular space station and was assembled in orbit from 1986 to&n ...

. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. No piece of the station struck the target. In 2004, a local Taco Bell franchisee bought the

naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of ...

to the

Boise State Boise State University (BSU) is a public research university in Boise, Idaho. Founded in 1932 by the Episcopal Church, it became an independent junior college in 1934 and has been awarding baccalaureate and master's degrees It became a pub ...

Pavilion in

Boise, Idaho Boise (, , ) is the capital and most populous city of the U.S. state of Idaho and is the county seat of Ada County. On the Boise River in southwestern Idaho, it is east of the Oregon border and north of the Nevada border. The downtown ar ...

, and renamed the stadium Taco Bell Arena. Also, in 2004,

Mountain Dew Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Brid ...

offered Taco Bell stores the exclusive right to carry Mountain Dew

Baja Blast Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, ...

, a tropical lime flavor of the popular soft drink. In 2007, Taco Bell first offered the "Steal a Base, Steal a Taco" promotion—if any player from either team stole a base in the

World Series The World Series is the annual championship series of Major League Baseball (MLB) in the United States and Canada, contested since 1903 between the champion teams of the American League (AL) and the National League (NL). The winner of the Worl ...

, the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized. After Jacoby Ellsbury of the

Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...

stole a base in Game 2, the company made good on the promotion on October 30, 2007. The promotion has subsequently been offered in multiple World Series, most recently in

2022 File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; Anti-government protest in Sri Lanka in front of the Presidential Secretariat; The global monkeypo ...

, with

Kyle Schwarber Kyle Joseph Schwarber (born March 5, 1993) is an American professional baseball outfielder for the Philadelphia Phillies of Major League Baseball (MLB). He played college baseball for the Indiana Hoosiers and was a first-round selection in the 20 ...

of the

Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. They compete in Major League Baseball (MLB) as a member of the National League (NL) National League East, East division. Since 2004, the team's home sta ...

successfully stealing a base in Game 1. Taco Bell sponsors a promotion at home games for both the

Portland Trail Blazers The Portland Trail Blazers (colloquially known as the Blazers) are an American professional basketball team based in Portland, Oregon. The Trail Blazers compete in the National Basketball Association (NBA) as a member of the league's Western Con ...

and the

Cleveland Cavaliers The Cleveland Cavaliers (often referred to as the Cavs) are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Central ...

in which everyone in attendance receives a coupon for a free Chalupa if the home team scores 100 points or more. In 2009, Taco Bell introduced a

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...

style commercial entitled "It's all about the Roosevelts" composed and produced by Danny de Matos at his studio for Amber Music on behalf of DraftFCB Agency. Featuring, Varsity Fanclub's

Bobby Edner Robert Charles Edner (born October 5, 1988) is an American actor, singer, dancer, and rapper. He was a member of the boy band called Varsity Fan Club. Early life Edner was born in Downey, California to Robert and Cindy (née Halverson) Edner. ...

, the

rap music Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

style commercial shows a group of friends gathering change as they drive toward Taco Bell. The commercial represents Taco Bell's first foray into movie theater advertising, featuring the ad during the opening previews of '' Transformers: Revenge of the Fallen'' and '' Public Enemies'' as well as screens in some movie theater lobbies. On July 1, 2009, Taco Bell replaced 20-year sponsor

McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...

as the fast-food partner of the NBA. Taco Bell and the NBA agreed on a 4-year deal allowing them to advertise on ABC,

TNT Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagen ...

and

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...

, and NBA-themed promotions. On July 21, 2009,

Gidget Gidget () is a fictional character created by author Frederick Kohner (based on his teenaged daughter, Kathy) in his 1957 novel, ''Gidget, the Little Girl with Big Ideas''. The novel follows the adventures of a teenaged girl and her surfing fri ...

, the

Chihuahua Chihuahua may refer to: Places * Chihuahua (state), a Mexican state **Chihuahua (dog), a breed of dog named after the state **Chihuahua cheese, a type of cheese originating in the state **Chihuahua City, the capital city of the state **Chihuahua Mu ...

featured in Taco Bell ads in the late 1990s, was

euthanized Animal euthanasia (euthanasia from el, εὐθανασία; "good death") is the act of killing an animal or allowing it to die by withholding extreme medical measures. Reasons for euthanasia include incurable (and especially painful) conditio ...

after suffering a stroke. She was 15 years old. 2009 commercials for the "Frutista Freeze" frozen drink feature

Snowball A snowball is a spherical object made from snow, usually created by scooping snow with the hands, and pressing the snow together to compact it into a ball. Snowballs are often used in games such as snowball fights. A snowball may also be a lar ...

, an

Eleonora cockatoo The Eleonora cockatoo, ''Cacatua galerita eleonora'', also known as medium sulphur-crested cockatoo, is a subspecies of the sulphur-crested cockatoo. It is native to the Aru Islands in the province of Maluku in eastern Indonesia, but has also b ...

noted for his ability to dance to human music. In an effort to promote its $2 Meal Deals, Taco Bell started a Facebook group in June 2010 to collect signatures on a petition that appeals to the

Federal Reserve The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States of America. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a ...

to produce more two-dollar bills. A large advertising push by Taco Bell was begun in late February 2011 in response to a consumer protection lawsuit filed against the company by an Alabama law firm. The promotion sought to counter allegations that the company falsely advertised the ratio of ingredients in its beef filling for its tacos. The spots featured employees and franchisees stating that the filling has always been a mixture of 88% beef and various spices and binders and nothing else. The ad followed several full-page print ads in the ''New York Times'' and other newspapers that featured the headline "Thank you for suing us." Additionally, the chain added a new social campaign using

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...

. The company invested heavily in the campaign, spending more than $3 million (

USD The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

) putting out its message—about 20 percent more than the company usually spends on an advertising program. The various campaigns came shortly before the company began its official response to the suit in the

United States District Court for the Central District of California The United States District Court for the Central District of California (in case citations, C.D. Cal.; commonly referred to as the CDCA or CACD) is a Federal trial court that serves over 19 million people in Southern and Central California, ...

and were designed to bring public opinion into their camp. Various analysts stated that the company would have been better off using a grass-root campaign that involved in store advertising and other non-broadcast media. The suit was eventually withdrawn, and the company continued its advertising response by publicly requesting an apology from the suing firm of Beasley Allen. Analyst Laura Ries, of marketing strategy firm Ries & Ries, stated she believed Taco Bell's latest response was a mistake. She commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity was the wrong strategy from Taco Bell. In March 2012, Taco Bell teamed up with

Frito-Lay Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...

and created the

Doritos Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in ...

Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell. Taco Bell is releasing a Mountain Dew infused drink called Mountain Dew A.M. On June 6, 2012, Taco Bell announced it would be testing a new "Cantina Menu" with upscale items in their Kentucky and California restaurants. The new menu was created by

celebrity chef A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the media of television and radio, or in printed publications. While television ...

Lorena Garcia, and featured the addition of: Black Beans; Cilantro Rice; Citrus & Herb Marinated Chicken; and

Cilantro Coriander (;

Dressing. The '' Cool Ranch Doritos Taco'', became available to order on March 7, 2013. Shortly before its release, Taco Bell launched a promotion advertising that fans could get the new flavor at its stores a day early if they "just asked" on March 6. However, they neglected to inform the majority of their stores of this – leading to numerous complaints on its social media accounts and news sites from disappointed consumers who were unable to obtain the new taco. On July 23, 2013, Taco Bell announced they were discontinuing the sale of kids' meals and accompanying toys at all of their U.S.–based restaurants by January 2014. Some outlets ceased their sale as early as July 2013. On August 6, 2013, the chain announced it was expanding its test market of "Waffle Tacos" to ≈100 restaurants in

Fresno, California Fresno () is a major city in the San Joaquin Valley of California, United States. It is the county seat of Fresno County and the largest city in the greater Central Valley region. It covers about and had a population of 542,107 in 2020, maki ...

Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest ...

, and

Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020 ...

, beginning on August 8 of that year. The Waffle Taco included scrambled eggs, sausage, and a side of syrup. It was the top–selling item during breakfast hours at the five

Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban ...

restaurants where they had been test–released earlier in 2013. The breakfast menu started on March 27, 2014. Other items include: the A.M. Crunchwrap,

Cinnabon Cinnabon is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is a cinnamon roll. As of December 2017, there are more t ...

Delights, Breakfast Burrito, A.M. Grilled Sausage Flatbread Melt, Hash Browns, Coffee and Orange Juice. The ad–campaign, which began March 27, used twenty-five men who were named Ronald McDonald, a reference to the famous

clown A clown is a person who performs comedy and arts in a state of open-mindedness using physical comedy, typically while wearing distinct makeup or costuming and reversing folkway-norms. History The most ancient clowns have been found in ...

mascot of

. Another commercial advertisement for the Waffle Taco, features the narrator singing, "I've been eating Egg McMuffins since 1984. But when I saw Taco Bell made a Waffle Taco, I figured I would get with the times" set to the tune of "

Old MacDonald Had a Farm "Old MacDonald Had a Farm" (sometimes shortened to Old MacDonald) is a traditional children's song and nursery rhyme about a farmer and the various animals he keeps. Each verse of the song changes the name of the animal and its respective noise ...

"— another shot at McDonald's. On April 28, 2014, Taco Bell ridiculed McDonald's for its "out–dated muffins", in a breakfast campaign devised by Taylor. The advertisement stated the claim that the McMuffin belonged in 1984. In October 2014, Taco Bell launched the ''Pink Strawberry Starburst Freeze'' beverage for a limited time. In August 2016, Taco Bell brought back its Pink Strawberry Starburst Freeze. In October 2015, Taco Bell launched a certified vegetarian menu. In August 2016, Taco Bell announced it would begin testing a mashup known as

Cheetos Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initi ...

Burritos at select Taco Bell restaurants On September 19, 2016, Taco Bell launched Airheads Freeze, a drink inspired by the candy

Airheads ''Airheads'' is a 1994 American comedy film written by Rich Wilkes, directed by Michael Lehmann, and starring Brendan Fraser, Steve Buscemi, Adam Sandler, Chris Farley, Ernie Hudson, Michael McKean, Judd Nelson, Michael Richards, Amy Locane and ...

White Mystery, and allow people to guess its flavor on social media. On September 15, 2016, Taco Bell introduced the Cheddar Habanero Quesarito, a quesadilla shelled burrito. In April 2017, Taco Bell announced that it will begin testing the Naked Breakfast Taco in Flint, Michigan in mid-April. The breakfast taco, which uses a fried egg as the shell for potato bites, nacho cheese, shredded cheddar, and bacon or sausage crumble. In 2017, the company released the Naked Chicken Chalupa that uses a chalupa shell made from chicken, using a similar idea to the Double Down and later that year the Naked Chicken Chips, which are chicken nuggets shaped like chips with nacho cheese. In July 2017, Taco Bell announced a partnership with

Lyft Lyft, Inc. offers mobility as a service, ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery in the United States and select cities in Canada. Lyft sets fares, which vary using a dyn ...

in which Lyft passengers in

Orange County, California Orange County is located in the Los Angeles metropolitan area in Southern California. As of the 2020 census, the population was 3,186,989, making it the third-most-populous county in California, the sixth-most-populous in the United States, ...

, can request "Taco Mode" on their way to their destination from 9 PM to 2 AM, having a stop at Taco Bell. The program was cancelled after much negative feedback from drivers. On September 21, 2018, Taco Bell announced National Taco Day celebrating its global reach outside of the United States, to be celebrated in 20 countries. In January 2019, Taco Bell nearly doubled its television advertising spending to US$64 million. In September 2019, Taco Bell revamped their menu, for the Fall Season. In January 2021, Taco Bell announced the return of potatoes to the menu after a brief discontinuation in August 2020 in efforts to streamline processes in their restaurants in response to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...

. In addition to the potatoes, the company had announced plans to expand their vegetarian menu by introducing

Beyond Meat Beyond Meat, Inc. is a Los Angeles–based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. History Founding Ethan Brown founded the company in ...

as a plant-based vegetarian customization option. In April 2021, Taco Bell said that it will start reusing hot sauce packets in partnership with the recycling company TerraCycle, aiming to reduce the environmental pollution. In August 2021, Taco Bell announced the Crispy Chicken Sandwich Taco. On April 18, 2022, Taco Bell announced that Mexican Pizza will return to its menu on May 19, after having previously been discontinued in November 2020. On January 6, 2022, Taco Bell launched a digital taco

subscription service The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and ...

called the Taco Lover's Pass through the company app. For the cost of $10, a customer can order one of seven different tacos each day for 30 consecutive days.

Dollar Cravings

On August 18, 2014, Taco Bell launched a new

called

Dollar Cravings Dollar Cravings (or $1 Dollar Cravings) is the value menu of American fast-food restaurant Taco Bell. Dollar Cravings was launched August 18, 2014 in reaction to the new McDonald's and Wendy's value/dollar menus. The current menu contains 13 food ...

. Replacing the old Why Pay More menu, Dollar Cravings currently contains thirteen food items all priced at a

United States dollar The United States dollar ( symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the officia ...

. It was renamed "Cravings Value Menu", when prices were increased on some of the items. In April 2019, they introduced a "loaded nacho taco" for a dollar.

Discontinued menu items

One of Taco Bell's original 1960s menu items was the Chiliburger, later known as the Bell Burger, then the Bell Beefer. This was a

loose meat A tavern sandwich (also called a loose meat sandwich or loosemeat) is a sandwich consisting of ground beef on a bun, mixed with sauteed onions, and sometimes topped with pickles, ketchup, mustard, and cheese. The tavern sandwich is unlike a ...

sandwich with taco-seasoned ground beef, shredded cheese and lettuce, diced onions and tomato with mild red sauce, served on a steamed hamburger bun. The sandwich was removed from the menu sometime in the late 1980s to keep a strictly Tex Mex-inspired line up. Other discontinued items include: Enchirito (name revived for a different menu item); Taco Lite; Taco Grande; Chilito (Chili Cheese Burrito); Beefy Crunch Burrito; Beefy Melt Burrito; Seafood Salad; Chicken Fiesta Burrito; Potatorito; Volcano Taco; BLT Taco; Cheesarito; Cinnamon Crispas; Nacho Crunch Grilled Stuft Burrito; Chicken Caesar Grilled Stuft Burrito; Grilled Stuft Nacho; Fully Loaded Nachos; Spicy Chicken Crunchwrap Supreme; Blackjack Taco; Bean Burrito Especial; Border Ices; and the Meximelt. In September 2019, Taco Bell made new changes to its menu. Items discontinued from there include: Beefy Mini Quesadilla; Chips and Salsa; Chipotle Chicken Loaded Griller; Double Decker Taco; Cool Ranch and Fiery Doritos Locos Tacos; Double Tostada; Power Menu Burrito, and the XXL Grilled Stuft Burrito. , the menu underwent another update, discontinuing the following items: Grilled Steak Soft Taco; 7-Layer Burrito; Nachos Supreme; Beefy Fritos Burrito; Spicy Tostada; Triple Layer Nachos; Cheesy Fiesta Potatoes; Loaded Grillers, both Cheesy Potato and Beefy Nacho; Chips & Dips; and Mini Skillet Bowl.

Outside the United States

Asia

China

In 2003, Taco Bell entered the Chinese market by opening a restaurant in the Shanghai

People's Square People's Square is a large public square in the Huangpu District of Shanghai. It is south of Nanjing Road (West) and north of Huaihai Road (East). People's Square is the site of Shanghai's municipal government headquarters building and th ...

, named "Taco Bell Grande". Three more TBG restaurants opened before they were closed in 2008. Taco Bell relaunched in the Chinese market when a store opened in

Pudong Pudong is a district of Shanghai located east of the Huangpu, the river which flows through central Shanghai. The name ''Pudong'' was originally applied to the Huangpu's east bank, directly across from the west bank or Puxi, the historic city ...

Shanghai Shanghai (; , , Standard Chinese, Standard Mandarin pronunciation: ) is one of the four Direct-administered municipalities of China, direct-administered municipalities of the China, People's Republic of China (PRC). The city is located on the ...

in late 2015.

India

India's first Taco Bell outlet opened at the

Mantri Square Mantri Square ( kn, ಮಂತ್ರಿ ಚೌಕ) is a shopping mall situated in the Malleswaram locality in Bangalore, Karnataka, India. Mantri Square is one of the biggest malls in the country. It also has metro rail-connectivity with Sampige ...

mall in

Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...

in 2010. Taco Bell announced an exclusive national master franchise agreement with Burman Hospitality on May 15, 2019. The chain operated 35 outlets across India as on the same date. Yum! Brands stated that it planned to open 600 new Taco Bell outlets in India by 2029.

Indonesia

Taco Bell opened its first Indonesian restaurant in

South Jakarta South Jakarta ( id, Jakarta Selatan; bew, Jakarte Beludik ), colloquially known as ''Jaksel'', is one of the five administrative cities which form the Special Capital Region of Jakarta, Indonesia. South Jakarta is not self-governed and does not ...

on December 18, 2020. As of 2022, Taco Bell has since opened three more restaurants in Indonesia, all located in

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital city, capital and list of Indonesian cities by population, largest city of Indonesia. Lying on the northwest coa ...

Malaysia

Tropicana Gardens Mall Taco Bell (220114)

Taco Bell opened its first Malaysian store in

Cyberjaya Cyberjaya (a portmanteau of ''cyber'' and ''Putrajaya'') is a city with a science park as the core that forms a key part of the Multimedia Super Corridor in Malaysia. It is located in Sepang District, Selangor. Cyberjaya is adjacent to, and deve ...

Sepang Pekan Sepang is a small border town and also a mukim in Sepang District, Selangor, Malaysia. The Sepang International Circuit in the western part of the town, where the Malaysian F1 Grand Prix was and Malaysian MotoGP Grand Prix is held. Ma ...

on April 2, 2021. It then opened its second store in

Bandar Sri Permaisuri Sri Permaisuri is a township in Cheras, Kuala Lumpur, Malaysia. It is located near Bandar Tun Razak and Salak South. It was opened for residential housing in 2000. The major types of housing there are apartments and condominiums. History Ban ...

Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...

followed by Tropicana Gardens Mall and

Setiawangsa Setiawangsa is an eastern suburb in Kuala Lumpur, Malaysia, located less than 4 kilometres from the city centre and located right next to Ampang. There are 4 main residentials within this area; # Taman Setiawangsa # Tiara Setiawangsa # Bukit ...

outlets. In early 2022, Taco Bell opened up in

Wangsa Maju Wangsa Maju is a township and a constituency in Kuala Lumpur, Malaysia. This area is surrounded by Setapak, Taman Melati and Gombak district in Selangor. Wangsa Maju is one of the largest townships in Kuala Lumpur and consists of many section ...

Sunway Pyramid Sunway Pyramid is a shopping mall located in Bandar Sunway, Subang Jaya, Selangor which was developed by Sunway Group. History The shopping mall was opened in July 1997. It underwent expansions in 2007 and then later again in 2015. Architecture ...

Puchong Puchong is a major town and a parliamentary constituency in Petaling District, Selangor, Malaysia. It is bordered by Subang Jaya in the north, Sepang and Putrajaya in the south, Serdang in the east and Putra Heights in the west. Histor ...

and has continued in expanding to other states as well. It currently has 13 stores scattered across

Klang Valley Klang Valley ( ms, Lembah Klang; zh, 巴生谷; ) is an urban conglomeration in Malaysia that is centered in the federal territories of Kuala Lumpur and Putrajaya, and includes its adjoining cities and towns in the state of Selangor. It is co ...

Japan

Taco Bell once operated shops in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...

and

Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most po ...

in the 1980s but withdrew several years later. Since then, there were shops only at

United States Forces Japan is a subordinate unified command of the United States Indo-Pacific Command (USINDOPACOM). It was activated at Fuchū Air Station in Tokyo, Japan, on 1 July 1957 to replace the Far East Command. USFJ is commanded by the Commander, US Forces ...

bases. In 2015, Taco Bell returned to the Japanese market with a new shop in the downtown area of

Shibuya Shibuya (渋谷区 ''Shibuya-ku'') is a special ward in Tokyo, Japan. As a major commercial and finance center, it houses two of the busiest railway stations in the world, Shinjuku Station (southern half) and Shibuya Station. As of April 1 ...

, Tokyo. It had "

Taco rice is a popular example of modern Okinawan cuisine. It consists of taco-flavored ground beef served on a bed of rice, frequently served with shredded cheese, shredded lettuce, tomato and salsa. Charlie's Tacos, serving tacos in shells made from ...

" and "Shrimp and avocado burrito" on its original menu.

Philippines

Taco Bell opened its first

Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

branch on October 30, 2004, at the Gateway Mall in

Cubao Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

, Quezon City. They now have one on the ground floor and one on the fourth floor in the food court at the Gateway Mall. There is also a branch at the TriNoma mall in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

Singapore

Taco Bell in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

existed for a number of years, mostly as combination stores with KFC such as the one that operated at the Funan Digital Life Mall, but in 2008, Taco Bell completely pulled out of Singapore.

South Korea

There are currently two locations in

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...

, in the

Itaewon Itaewon (; IPA ) is multi-cultural commercial area located in Seoul, South Korea. it is one of the most popular neighborhoods in Seoul, known for its nightlife and trendy restaurants. Etymology The name Itaewon was originally derived from the n ...

and Hongdae districts, which attract the most foreigners and college students. The two branches opened in the summer of 2010, Itaewon's branch coming first. A Taco Bell had long been a presence at the U.S. Army's

Yongsan Garrison Yongsan Garrison ( ko, 용산기지; Hanja: ), meaning "dragon hill garrison," is an area located in the Yongsan District of central Seoul, South Korea. The site served as the headquarters for U.S. military forces stationed in South Korea, known ...

, which is off-limits to non-military personnel, and for a time there was a tongue-in-cheek grassroots campaign by non-Korean, non-military foreigners in Seoul to get another Taco Bell location.

Sri Lanka

In July 2017, Taco Bell opened an outlet in

Colombo Colombo ( ; si, කොළඹ, translit=Koḷam̆ba, ; ta, கொழும்பு, translit=Koḻumpu, ) is the executive and judicial capital and largest city of Sri Lanka by population. According to the Brookings Institution, Colombo me ...

, Sri Lanka.

Europe

Cyprus

A Taco Bell opened in

Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is ...

in December 2009 in

Limassol Limassol (; el, Λεμεσός, Lemesós ; tr, Limasol or ) is a city on the southern coast of Cyprus and capital of the district with the same name. Limassol is the second largest urban area in Cyprus after Nicosia, with an urban populatio ...

at the

MY MALL Limassol MY MALL Limassol is a shopping centre in Zakaki, a western suburb of Limassol, Cyprus. It is the second largest mall in size in Cyprus. The mall was originally named "Tiffany Mall", but the name was changed in 2009 following complaints from oth ...

. Further restaurants are planned to be opened within the next 18 months (probably also in Cyprus' capital

Nicosia Nicosia ( ; el, Λευκωσία, Lefkosía ; tr, Lefkoşa ; hy, Նիկոսիա, romanized: ''Nikosia''; Cypriot Arabic: Nikusiya) is the largest city, capital, and seat of government of Cyprus. It is located near the centre of the Mesaori ...

Finland

Naked Burrito Bowl at Taco Bell in Iso Omena

On June 15, 2017, Finnish restaurant company announced that it is bringing Taco Bell to Finland. The first restaurant opened in central

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...

on November 9, 2017. Restaurants in Sello and

Iso Omena Iso Omena (Finnish for "Big Apple") is a shopping centre in Matinkylä, Espoo, Finland, opened on September 24, 2001. The construction of Iso Omena aimed to, as far as possible, take heed of the wishes of the population of Espoo. Because of this ...

malls in

Espoo Espoo (, ; sv, Esbo) is a city and municipality in the region of Uusimaa in the Republic of Finland. It is located on the northern shore of the Gulf of Finland, bordering the cities of Helsinki, Vantaa, Kirkkonummi, Vihti and Nurmijärv ...

opened later in November 2017. Finland is the first country to include pulled oats (a meat substitute) in the menu. In 2019, the Taco bell expanded outside the

Helsinki Metropolitan area Greater Helsinki ( fi, Helsingin seutu, Suur-Helsinki, Swedish: ''Helsingforsregionen'', ''Storhelsingfors'') is the metropolitan area surrounding Helsinki, the capital city of Finland. It includes the smaller Capital Region (''Pääkaupunkiseutu ...

Lappeenranta Lappeenranta (; sv, Villmanstrand) is a city and municipality in the region of South Karelia, about from the Russian border and from the town of Vyborg (''Viipuri''). It is situated on the shore of the Lake Saimaa in southeastern Finland, and ...

and

Turku Turku ( ; ; sv, Åbo, ) is a city and former capital on the southwest coast of Finland at the mouth of the Aura River, in the region of Finland Proper (''Varsinais-Suomi'') and the former Turku and Pori Province (''Turun ja Porin lääni''; ...

. In July 2021, a new branch will be opened in

Oulu Oulu ( , ; sv, Uleåborg ) is a city, municipality and a seaside resort of about 210,000 inhabitants in the region of North Ostrobothnia, Finland. It is the most populous city in northern Finland and the fifth most populous in the country after ...

. As of November 2022 there are 16 Taco Bell restaurants in Finland, most of them in the Greater Helsinki area.

Greece

Greece's first Taco Bell opened in

Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates a ...

upon the grand opening of the newly constructed Athens Metro Mall on November 30, 2010. The restaurant closed in August 2012 and the chain withdrew from the Greek market due to the country's recession.

Iceland

Taco Bell in

Iceland Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its ...

is operated as a part of the KFC establishment in

Hafnarfjörður Hafnarfjörður (), officially Hafnarfjarðarkaupstaður (), is a port town and municipality in Iceland, located about south of Reykjavík. The municipality consists of two non-contiguous areas in the Capital Region, on the southwest coast of t ...

, suburb of

Reykjavík Reykjavík ( ; ) is the capital and largest city of Iceland. It is located in southwestern Iceland, on the southern shore of Faxaflói bay. Its latitude is 64°08' N, making it the world's northernmost capital of a sovereign state. With a po ...

. It was established in late 2006, after the departure of the U.S. Navy from

Naval Air Station Keflavik Naval Air Station Keflavik (NASKEF) was a United States Navy station at Keflavík International Airport, Iceland, located on the Reykjanes peninsula on the south-west portion of the island. NASKEF was closed on 8 September 2006, and its facilitie ...

. A second location opened in the Ártúnshöfði part of Reykjavík in November 2008.

Netherlands

On April 4, 2017, Taco Bell opened its first restaurant in

Eindhoven Eindhoven () is a city and municipality in the Netherlands, located in the southern province of North Brabant of which it is its largest. With a population of 238,326 on 1 January 2022,Tilburg Tilburg () is a city and municipality in the Netherlands, in the southern province of North Brabant. With a population of 222,601 (1 July 2021), it is the second-largest city or municipality in North Brabant after Eindhoven and the seventh-larg ...

. A third restaurant has opened in

Breda Breda () is a city and municipality in the southern part of the Netherlands, located in the province of North Brabant. The name derived from ''brede Aa'' ('wide Aa' or 'broad Aa') and refers to the confluence of the rivers Mark and Aa. Breda has ...

Poland

The first Polish Taco Bell store was opened in 1993. Following an aggressive campaign of expansion, Taco Bell's efforts soon withered, and the chain withdrew from Poland shortly thereafter.

Portugal

The first Taco Bell store was opened in 2019, with 11 restaurants spread across the country in 2021.

Romania

The first Taco Bell store opened in

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

's capital,

Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north o ...

, on October 12, 2017, and there are currently 13 stores on the Romanian market. For the time being, Romania is the only country in Eastern Europe that has a Taco Bell store.

Russia

In the early 1990s, PepsiCo opened several Taco Bell locations inside the Moscow metro system, including Metro Park Kulturi and Metro Komsomolskaya. This experiment lasted only a few years but these locations live on under different ownership and a different name.

Spain

Spain is the most important market for Taco Bell in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

. There are 67 Taco Bell branches by late 2019, more than twice than in 2017 when Taco Bell had 32 branches in Spain. The first Taco Bell in Spain was opened at

Naval Station Rota Naval Station Rota, also known as NAVSTA Rota ( es, Base Naval de Rota, links=no), is a Spanish-American naval base commanded by a Spanish Rear Admiral. Located in Rota in the Province of Cádiz, NAVSTA Rota is the largest American military com ...

in 2004 and is available only to those authorized to access the naval base. The first Taco Bell for the public was opened in the Islazul Shopping Mall,

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

, in December 2008. Yum! Brands announced that it would open additional restaurants in Spain in early 2009 as part of a test trial for the European market. The second location of Taco Bell in Spain was opened at the La Vaguada Shopping Mall, Madrid (03/2010). Taco Bell announced, at least, 10 new restaurants through Spain. As of March 2017, there are 32 Taco Bell restaurants in Spain; 13 of them are in

, and the other 19 Taco Bell are distributed through

Valencia Valencia ( va, València) is the capital of the autonomous community of Valencia and the third-most populated municipality in Spain, with 791,413 inhabitants. It is also the capital of the province of the same name. The wider urban area al ...

(5),

Málaga Málaga (, ) is a municipality of Spain, capital of the Province of Málaga, in the autonomous community of Andalusia. With a population of 578,460 in 2020, it is the second-most populous city in Andalusia after Seville and the sixth most po ...

(2),

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within c ...

(2),

Zaragoza Zaragoza, also known in English as Saragossa,''Encyclopædia Britannica'"Zaragoza (conventional Saragossa)" is the capital city of the Province of Zaragoza, Zaragoza Province and of the autonomous communities of Spain, autonomous community of Ara ...

(2),

Alicante Alicante ( ca-valencia, Alacant) is a city and municipality in the Valencian Community, Spain. It is the capital of the province of Alicante and a historic Mediterranean port. The population of the city was 337,482 , the second-largest in ...

(2) and

Jerez de la Frontera Jerez de la Frontera (), or simply Jerez (), is a Spanish city and Municipalities of Spain, municipality in the province of Cádiz in the Autonomous communities of Spain, autonomous community of Andalusia, in southwestern Spain, located midway bet ...

Murcia Murcia (, , ) is a city in south-eastern Spain, the capital and most populous city of the autonomous community of the Region of Murcia, and the seventh largest city in the country. It has a population of 460,349 inhabitants in 2021 (about one ...

Cádiz Cádiz (, , ) is a city and port in southwestern Spain. It is the capital of the Province of Cádiz, one of eight that make up the autonomous community of Andalusia. Cádiz, one of the oldest continuously inhabited cities in Western Europe, ...

Granada Granada (,, DIN: ; grc, Ἐλιβύργη, Elibýrgē; la, Illiberis or . ) is the capital city of the province of Granada, in the autonomous community of Andalusia, Spain. Granada is located at the foot of the Sierra Nevada mountains, at the c ...

Sevilla Seville (; es, Sevilla, ) is the capital and largest city of the Spanish autonomous community of Andalusia and the province of Seville. It is situated on the lower reaches of the River Guadalquivir, in the southwest of the Iberian Peninsula ...

and

with 1 restaurant.

United Kingdom

The United Kingdom was the first European country with a Taco Bell. In 1986, a location was opened in London on

Coventry Street Coventry Street is a short street in the West End of London, connecting Piccadilly Circus to Leicester Square. Part of the street is a section of the A4, a major road through London. It is named after the politician Henry Coventry, secretar ...

(between

Leicester Square Leicester Square ( ) is a pedestrianised square in the West End of London, England. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leicester House, itself named after Robert Sidney, 2nd Earl of Leicest ...

and Piccadilly Circus) followed by a second location in

Earl's Court Earl's Court is a district of Kensington in the Royal Borough of Kensington and Chelsea in West London, bordering the rail tracks of the West London line and District line that separate it from the ancient borough of Fulham to the west, the ...

near the

Earl's Court tube station Earl's Court tube station is a Grade II listed London Underground station in Earl's Court, London, on the District and Piccadilly lines. It is an important interchange for both lines and is situated in both Travelcard Zone 1 and Zone 2. The sta ...

. One other store opened in

Uxbridge Uxbridge () is a suburban town in west London and the administrative headquarters of the London Borough of Hillingdon. Situated west-northwest of Charing Cross, it is one of the major metropolitan centres identified in the London Plan. Uxb ...

but all closed in the mid-1990s. In 1994, the university food provider

Compass A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with ...

announced plans for outlets on its

university A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...

and

college A college (Latin: ''collegium'') is an educational institution or a constituent part of one. A college may be a degree-awarding tertiary educational institution, a part of a collegiate or federal university, an institution offerin ...

sites. However, only one store was opened at

Birmingham University , mottoeng = Through efforts to heights , established = 1825 – Birmingham School of Medicine and Surgery1836 – Birmingham Royal School of Medicine and Surgery1843 – Queen's College1875 – Mason Science College1898 – Mason Univers ...

, which is now closed. After the Birmingham University branch closed, there were only two Taco Bell branches in the UK, at the

Strategic Air Command Strategic Air Command (SAC) was both a United States Department of Defense Specified Command and a United States Air Force (USAF) Major Command responsible for command and control of the strategic bomber and intercontinental ballistic missile ...

and

United States Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Si ...

bases at

RAF Mildenhall Royal Air Force Mildenhall or RAF Mildenhall is a Royal Air Force (RAF) station located near Mildenhall in Suffolk, England. Despite its status as a Royal Air Force station, it primarily supports United States Air Force (USAF) operations, ...

and

RAF Lakenheath Royal Air Force Lakenheath or RAF Lakenheath is a Royal Air Force station near the village of Lakenheath in Suffolk, England, UK, north-east of Mildenhall and west of Thetford. The base also sits close to Brandon. Despite being an RAF sta ...

. Access is restricted to relevant service personnel. In the late 2000s, Yum! Brands announced that it was reopening Taco Bell locations in the United Kingdom as part of a large planned expansion into Europe. Yum! took advantage of the recent

great recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...

which led to increasing sales at other fast food outlets; it also said that there was now a greater awareness of Mexican food in the UK and that it can be successful with improved menu offerings and marketing. The first new store opened at the

Lakeside Shopping Centre Lakeside Shopping Centre, is a large out-of-town shopping centre located in West Thurrock, Essex just beyond the eastern boundary of Greater London. It was constructed on the site of a former chalk quarry. The first tenants moved into the compl ...

in Essex on June 28, 2010. Another store opened in

Basildon Basildon ( ) is the largest town in the borough of Basildon, within the county of Essex, England. It has a population of 107,123. In 1931 the parish had a population of 1159. It lies east of Central London, south of the city of Chelmsford and ...

, Essex, on November 29, 2010, and a third in the

Manchester Arndale Manchester Arndale (one of a number of shopping centres in the UK by the same developers, also known simply as the Arndale Centre or the Arndale) is a large shopping centre in Manchester, England. It was constructed in phases between 1972 and 19 ...

Food Court on November 7, 2011. On March 1, 2013, it was announced that trace amounts of

horse meat Horse meat forms a significant part of the culinary traditions of many countries, particularly in Eurasia. The eight countries that consume the most horse meat consume about 4.3 million horses a year. For the majority of humanity's early existen ...

from a European supplier had been found in various food products, including Taco Bell's beef in the UK. By August 2017, there were 17 Taco Bell branches in the United Kingdom, all of which were in England and outside of London. The first Scottish branch was opened in Glasgow in December 2017. As of June 2019 there are 39 branches in Scotland and England, including three in London. Beginning in October 2019, Taco Bell locations in the UK began serving Doritos Locos Tacos. On 2 March 2020, the first

Welsh Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peopl ...

Taco Bell branch was opened in

Cardiff Cardiff (; cy, Caerdydd ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. It forms a Principal areas of Wales, principal area, officially known as the City and County of Cardiff ( cy, Dinas a ...

. More recently, in November 2021, Taco Bell opened its 77th UK store, and a return to the British Midlands with a store in The Royal Town of Sutton Coldfield,

Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...

. In August 2022 a Taco Bell was opened in

Torquay Torquay ( ) is a seaside town in Devon, England, part of the unitary authority area of Torbay. It lies south of the county town of Exeter and east-north-east of Plymouth, on the north of Tor Bay, adjoining the neighbouring town of Paig ...

, Devon, the second in the county after

Plymouth Plymouth () is a port city status in the United Kingdom, city and unitary authority in South West England. It is located on the south coast of Devon, approximately south-west of Exeter and south-west of London. It is bordered by Cornwall to ...

Middle East

A Taco Bell opened in the

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (Middle East, The Middle East). It is ...

in November 2008 in

Dubai Dubai (, ; ar, wikt:دبي, دبي, translit=Dubayy, , ) is the List of cities in the United Arab Emirates#Major cities, most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 ...

at the

Dubai Mall The Dubai Mall ( ar, دبي مول "Dubai Mall") is a shopping mall in Dubai. It is the second largest mall in the world after the Iran Mall by total land area, and the 26th-largest shopping mall in the world by gross leasable area, tying with ...

. A fourth UAE location was also planned for Bawadi Mall in the city of

Al Ain Al Ain ( ar, ٱلْعَيْن, , ) is a city in the western side of Tuwwam region and the seat of the administrative division of its namesake, Al Ain in the Emirate of Abu Dhabi, United Arab Emirates. It is bordered to the east by the Omani ...

. As of February 2012, the locations at Dubai Mall, Deira City Centre, and Mirdif City Centre have all closed and Taco Bell has completely pulled out of the Emirati market. Taco Bell is still open in

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to Iraq–Ku ...

and has not been pulled out ever since from the Kuwaiti market.

North America

Canada

Taco Bell has been present in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

since 1981, with the first store opening in

Windsor, Ontario Windsor is a city in southwestern Ontario, Canada, on the south bank of the Detroit River directly across from Detroit, Michigan, United States. Geographically located within but administratively independent of Essex County, it is the southe ...

. There are currently Taco Bell locations in 7 of the 10 Canadian provinces:

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, for ...

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest T ...

Saskatchewan Saskatchewan ( ; ) is a Provinces and territories of Canada, province in Western Canada, western Canada, bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, to the northeast by Nunavut, and on t ...

Manitoba Manitoba ( ) is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population o ...

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

New Brunswick New Brunswick (french: Nouveau-Brunswick, , locally ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. It is the only province with both English and ...

and

Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native Eng ...

. Taco Bell had operated in the province of

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirte ...

for close to 15 years, however announced its withdrawal on January 6, 2022, due to apparent struggles with its restrictive language laws. For some time it was possible to order draft beer with one's order. Taco Bell offers free soda refills in its stores. On March 31, 2011, Priszm, owner of Taco Bell (Canada), went into bankruptcy protection in Ontario and British Columbia. On May 6, 2011, Priszm Income Fund was delisted from the

Toronto Stock Exchange The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in the ...

for failure to meet the continued listing requirements. Since then, some Taco Bell restaurants have been closed down including those in Guelph, Hamilton, and Cambridge, Ontario among others.

Mexico

Taco Bell has attempted to enter the Mexican market twice. After a highly publicised launch in Mexico City in 1992, all the restaurants were closed two years later. In September 2007, Taco Bell returned to

Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is ancho ...

, projecting an American image with an Americanized menu that included french fries, but it closed in January 2010 due to low patronage.

Oceania

American Samoa

Taco Bell opened its first restaurant in

American Samoa American Samoa ( sm, Amerika Sāmoa, ; also ' or ') is an unincorporated territory of the United States located in the South Pacific Ocean, southeast of the island country of Samoa. Its location is centered on . It is east of the Internatio ...

Pago Pago Pago Pago ( ; Samoan: )Harris, Ann G. and Esther Tuttle (2004). ''Geology of National Parks''. Kendall Hunt. Page 604. . is the territorial capital of American Samoa. It is in Maoputasi County on Tutuila, which is American Samoa's main island. ...

in 2005.

Australia

Taco Bell first opened in

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

in September 1981, but Taco Bell was ordered to change its name after the owner of a local restaurant successfully sued Taco Bell for misleading conduct. The local restaurant was called "Taco Bell's Casa" and had been operating in Australia since the 1970s. The owner successfully argued that Sydneysiders would confuse the takeaway chain with his restaurant, and this would damage his reputation. Taco Bell later opened in 1997 in Australia with a store in the cinema district on

George Street, Sydney George Street is a street in the central business district of Sydney. It was Sydney's original high street, and remains one of the busiest streets in the city centre. It connects a number of the city's most important buildings and precincts. ...

and a year later in 1998 within a few KFC stores in the state of New South Wales, but by 2005, the Taco Bell brand was pulled out of the country. On September 13, 2017,

Collins Foods Collins Foods Limited is a publicly- listed Australian company focused in restaurant operations. It either operates or franchises restaurants from three brands — Sizzler, KFC and Taco Bell — in Australia, Germany, the Netherlands, Thailand ...

announced that Taco Bell would return to the Australian market, with their first store being situated in the

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

suburb of

Annerley Annerley is a suburb in the City of Brisbane, Queensland, Australia. In the , Annerley had a population of 11,336 people. Annerley is located by road south of the Brisbane GPO. Geography Much of the suburb is elevated, lying on a ridge that ...

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , establishe ...

using a refurbished

Sizzler Sizzler USA Restaurants, Inc., doing business as Sizzler, is a United States-based restaurant chain with headquarters in Mission Viejo, California, with locations mainly in California, plus some in the nearby states of Washington, Arizona, Neva ...

restaurant which had closed earlier that year. The Annerley store opened on Saturday November 4, 2017 with about 50 people camping out overnight to be first to try the store. The store has 96 seats in indoor and outdoor settings and has an open kitchen so diners can see their food being prepared. There is also a

drive-through A drive-through or drive-thru (a sensational spelling of the word ''through''), is a type of take-out service provided by a business that allows customers to purchase products without leaving their cars. The format was pioneered in the United ...

. The menu appears to be a subset of the US menu based on food tasting research undertaken by the company. The Annerley store does not have a breakfast menu, but offers beers and

margarita A margarita is a cocktail consisting of Tequila, triple sec, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice (on the rocks), blended with ice (frozen margarita), or without ice (straight u ...

s similar to their Mexican food competitors in the Australian market. In 2018, Collins Foods signed a development deal with Yum! Brands to open over 50 Taco Bell restaurants across Australia between January 2019 and December 2021. A legal dispute with

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

-based restaurant chain Taco Bill was resolved in February 2020. As of November 2022, there are 36 Taco Bell restaurants across Australia; 12 in

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

(including one that does not serve

pork Pork is the culinary name for the meat of the domestic pig (''Sus domesticus''). It is the most commonly consumed meat worldwide, with evidence of pig husbandry dating back to 5000 BCE. Pork is eaten both freshly cooked and preserved ...

), 13 in

, eight in

and three in

Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to t ...

. By city or town, there are eight in

Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...

, seven in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

, four each in

and on the

Sunshine Coast Sunshine Coast may refer to: * Sunshine Coast, Queensland, Australia **Sunshine Coast Region, a local government area of Queensland named after the region **Sunshine Coast Stadium * Sunshine Coast (British Columbia), geographic subregion of the Br ...

, three in

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...

, two on the Gold Coast and one each in Ballina,

Cairns Cairns (, ) is a city in Queensland, Australia, on the tropical north east coast of Far North Queensland. The population in June 2019 was 153,952, having grown on average 1.02% annually over the preceding five years. The city is the 5th-most-p ...

Ipswich Ipswich () is a port town and borough in Suffolk, England, of which it is the county town. The town is located in East Anglia about away from the mouth of the River Orwell and the North Sea. Ipswich is both on the Great Eastern Main Line ...

Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England *Newcastle-under-Lyme, a town in Staffordshire, England *Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...

, Orange, Tamworth,

Townsville Townsville is a city on the north-eastern coast of Queensland, Australia. With a population of 180,820 as of June 2018, it is the largest settlement in North Queensland; it is unofficially considered its capital. Estimated resident population, 3 ...

and

Wollongong Wollongong ( ), colloquially referred to as The Gong, is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near w ...

. There are also plans to open restaurants in other locations, such as

Canberra Canberra ( ) is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...

, the Central Coast,

Port Macquarie Port Macquarie is a coastal town in the local government area of Port Macquarie-Hastings. It is located on the Mid North Coast of New South Wales, Australia, about north of Sydney, and south of Brisbane. The town is located on the Tasman Se ...

and

Toowoomba Toowoomba ( , nicknamed 'The Garden City' and 'T-Bar') is a city in the Toowoomba Region of the Darling Downs, Queensland, Australia. It is west of Queensland's capital city Brisbane by road. The urban population of Toowoomba as of the 2021 ...

Guam

Taco Bell operates several stores in

Guam Guam (; ch, Guåhan ) is an organized, unincorporated territory of the United States in the Micronesia subregion of the western Pacific Ocean. It is the westernmost point and territory of the United States (reckoned from the geographic cent ...

New Zealand

Taco Bell officially opened its first

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...

location on November 12, 2019 in the suburb of

New Lynn New Lynn is a residential suburb in West Auckland, New Zealand, located 10 kilometres to the southwest of the Auckland city centre. The suburb is located along the Whau River, one of the narrowest points of the North Island, and was the loca ...

Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about I ...

. As of November 2022, there are 14 Taco Bell restaurants across New Zealand; 10 on the

North Island The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand, separated from the larger but much less populous South Island by the Cook Strait. The island's area is , making it the world's 14th-larges ...

and four

South Island The South Island, also officially named , is the larger of the two major islands of New Zealand in surface area, the other being the smaller but more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasman ...

. By city, there are seven in

, three in

Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon Rive ...

and one each in

Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from , the Scottish Gaelic name for Edinburgh, the capital of Scotland. Th ...

Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. The city lies on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authority encomp ...

Taupiri Taupiri is a small town of about 500 people on the eastern bank of the Waikato River in the Waikato District of New Zealand. It is overlooked by Taupiri mountain, the sacred burial ground for the Waikato tribes of the Māori people, located ...

and

Wellington Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by ...

Northern Mariana Islands

Taco Bell operates one restaurant in the

Northern Mariana Islands The Northern Mariana Islands, officially the Commonwealth of the Northern Mariana Islands (CNMI; ch, Sankattan Siha Na Islas Mariånas; cal, Commonwealth Téél Falúw kka Efáng llól Marianas), is an unincorporated territory and commonw ...

, located on the island of

Saipan Saipan ( ch, Sa’ipan, cal, Seipél, formerly in es, Saipán, and in ja, 彩帆島, Saipan-tō) is the largest island of the Northern Mariana Islands, a Commonwealth (U.S. insular area), commonwealth of the United States in the western Pa ...

South America

There are 15 outlets in Brazil, mainly in the

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...

area. Taco Bell has fourteen stores in Chile, thirteen of which are operated in conjunction (and in the same facilities) with Pizza Hut. All Taco Bell stores are in shopping malls located mainly in

Santiago Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whos ...

. There were four outlets in the

Bogotá Bogotá (, also , , ), officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C., and formerly known as Santa Fe de Bogotá (; ) during the Spanish period and between 1991 and 2000, is the capital city of Colombia, and one of the larges ...

area in

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the ...

, but these closed in late 2018.

Other countries

Taco Bell is present in the

Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares with ...

Aruba Aruba ( , , ), officially the Country of Aruba ( nl, Land Aruba; pap, Pais Aruba) is a constituent country of the Kingdom of the Netherlands physically located in the mid-south of the Caribbean Sea, about north of the Venezuela peninsula of P ...

Costa Rica Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...

Ecuador Ecuador ( ; ; Quechua: ''Ikwayur''; Shuar: ''Ecuador'' or ''Ekuatur''), officially the Republic of Ecuador ( es, República del Ecuador, which literally translates as "Republic of the Equator"; Quechua: ''Ikwadur Ripuwlika''; Shuar: ' ...

Panama Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Co ...

Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of th ...

and on

AAFES The Army & Air Force Exchange Service (AAFES, also referred to as The Exchange and The PX or The BX) is the retailer in U.S. Army and Air Force installations worldwide. The Exchange is headquartered in Dallas, Texas, and its director/chief exe ...

military bases in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

Kosovo Kosovo ( sq, Kosova or ; sr-Cyrl, Косово ), officially the Republic of Kosovo ( sq, Republika e Kosovës, links=no; sr, Република Косово, Republika Kosovo, links=no), is a international recognition of Kosovo, partiall ...

Iraq Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Guatemala Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by Hon ...

, and

El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south ...

Clothing line

In 2017,

Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...

produced a clothing line in partnership with Taco Bell, featuring branded

T-shirts A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...

and sweatshirts, as well as

bodysuit A bodysuit is a one-piece form-fitting or skin-tight garment that covers the torso and the crotch, and sometimes the legs, hands, and feet, and cannot be used as a swimsuit. The style of a basic bodysuit is similar to a one-piece swimsui ...

s made to look like Border Sauce packets. In November 2019, Taco Bell announced ''Taco Bell's Taco Shop'', an online store with Taco Bell branded merchandise including hoodies and tees, holiday ornaments, inflatable sauce packets, and wedding-related items.

Notes

External links

* *
1970s TV ad for Taco Bell
{{Yum! American companies established in 1962 Fast-food franchises Fast-food chains of the United States Fast-food Mexican restaurants Companies based in Irvine, California 1962 establishments in California Restaurants established in 1962 Restaurants in Orange County, California Restaurants in Greater Los Angeles Yum! Brands 1978 mergers and acquisitions

History

PepsiCo subsidiary

Yum! Brands subsidiary

Menu and advertising

Dollar Cravings

Discontinued menu items

Outside the United States

Asia

China

India

Indonesia

Malaysia

Japan

Philippines

Singapore

South Korea

Sri Lanka

Europe

Cyprus

Finland

Greece

Iceland

Netherlands

Poland

Portugal

Romania

Russia

Spain

United Kingdom

Middle East

North America

Canada

Mexico

Oceania

American Samoa

Australia

Guam

New Zealand

Northern Mariana Islands

South America

Other countries

Clothing line

See also

Notes

External links