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Twice (;
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
: トゥワイス, Hepburn: ''To~uwaisu''; commonly stylized as TWICE) is a South Korean girl group formed by
JYP Entertainment JYP Entertainment Corporation () is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, tale ...
. The group is composed of nine members:
Nayeon Im Na-yeon (; born September 22, 1995), known mononymously as Nayeon, is a South Korean singer. She became a member of the South Korean girl group Twice, under JYP Entertainment, in 2015 as a winning contestant of the reality survival televis ...
,
Jeongyeon Yoo Jeong-yeon (; born 1 November 1996), known mononymously as Jeongyeon (), is a South Korean singer. She is a member of Twice, a South Korean girl group formed by JYP Entertainment. Early life Jeongyeon was born as Yoo Kyung-wan on 1 Novemb ...
,
Momo Momo may refer to: Geography * Momo (department), a division of Northwest Province in Cameroon * Momo, Gabon, a town in the Woleu-Ntem province of Gabon * Momo, Piedmont, a town in the province of Novara, in northern Italy * Joffrey Tower, in ...
,
Sana Sana may refer to: Places * Sanaa, the capital of Yemen * Sana (river), a river in Bosnia and Herzegovina * Sana, Bhutan, a town in Bhutan * Sana, Haute-Garonne, a commune in France * Sana, Iran, a village in Iran * Sana, Mali, a commune in M ...
,
Jihyo Park Ji-hyo (; born Park Ji-soo on February 1, 1997), known mononymously as Jihyo, is a South Korean singer. She is the leader and vocalist of the South Korean girl group Twice, formed by JYP Entertainment in 2015. Life and career Early life ...
, Mina,
Dahyun Kim Da-hyun (; born May 28, 1998), known mononymously as Dahyun, is a South Korean singer and rapper. She is a member of the South Korean girl group Twice, formed by JYP Entertainment in 2015. Life and career Dahyun was born in Seongnam, ...
,
Chaeyoung Son Chae-young (; born April 23, 1999), known mononymously as Chaeyoung, is a South Korean rapper and singer. She is a member of the South Korean girl group Twice, formed by JYP Entertainment. Early life Chaeyoung was born in Seoul, South K ...
, and
Tzuyu Chou Tzu-yu ( zh, 周子瑜}; , born 14 June 1999), known mononymously as Tzuyu (, ), is a Taiwanese singer based in South Korea. She is the only Taiwanese member of the girl group Twice, formed by JYP Entertainment in 2015. Life and career ...
. Twice was formed under the television program '' Sixteen'' (2015) and debuted on October 20, 2015, with the
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
(EP) ''
The Story Begins ''The Story Begins'' is the debut extended play by South Korean girl group Twice. It was released by JYP Entertainment on October 20, 2015, through KT Music. It features six tracks, including the lead single, " Like Ooh-Ahh", which was composed ...
''. Twice rose to domestic fame in 2016 with their single " Cheer Up", which charted at number one on the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...
, became the best-performing single of the year, and won "Song of the Year" at the Melon Music Awards and
Mnet Asian Music Awards The MAMA Awards (formerly Mnet Asian Music Awards) is a major music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there are other As ...
. Their next single, " TT", from their third EP '' Twicecoaster: Lane 1'', topped the Gaon charts for four consecutive weeks. The EP was the highest selling Korean girl group album of 2016. Within 19 months after debut, Twice had already sold over 1.2 million units of their four EPs and special album. As of December 2020, the group has sold over 10 million albums cumulatively in South Korea and Japan, becoming the highest-selling K-Pop girl group of all time. The group debuted in Japan on June 28, 2017, under
Warner Music Japan Warner Music Group's labels include the following. Flagship labels *Atlantic Records *Elektra Records *Parlophone Records *Warner Records Atlantic Records Group * 1st & 15th Entertainment * Nipsey Hussle, All Money In * Mike Caren, Artist Par ...
, with the release of a compilation album titled '' #Twice''. The album charted at number 2 on the
Oricon Albums Chart The Oricon Albums Chart is the Japanese music industry standard albums popularity chart issued daily, weekly, monthly and yearly by Oricon. Oricon originally published LP, CT, Cartridge and CD charts prior to the establishment of the Oricon Albu ...
with the highest first-week album sales by a K-pop artist in Japan in two years. It was followed by the release of Twice's first original Japanese
maxi single A maxi single or maxi-single (sometimes abbreviated to MCD or CDM) is a music single release with more than the usual two tracks of an A-side song and a B-side song. The first maxi singles Mungo Jerry's first single, " In the Summertime" was t ...
titled " One More Time" in October. Twice became the first Korean girl group to earn a
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platinu ...
certification from the
Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pr ...
(RIAJ) for both an album and
CD single A CD single (sometimes abbreviated to CDS) is a music single in the form of a compact disc. The standard in the Red Book for the term ''CD single'' is an 8 cm (3-inch) CD (or Mini CD). It now refers to any single recorded onto a CD of any si ...
in the same year. Twice ranked third in the Top Artist category of ''
Billboard Japan ''Billboard Japan'' is a sister organization of the U.S.-based music magazine ''Billboard''. It is operated by the Japanese Osaka-based company Hanshin Contents Link (a subsidiary of Hanshin Electric Railway), holding an exclusive licence from ''Bi ...
s 2017 Year-end Rankings, and in 2019, they became the first Korean girl group to embark on a Japanese dome tour. Twice is the first female Korean act to simultaneously top both ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''s
World Albums The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in '' Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...
and
World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific s ...
charts with the release of their first studio album ''
Twicetagram ''Twicetagram'' is the debut and first Korean studio album by South Korean girl group Twice. It was released on October 30, 2017, by JYP Entertainment and distributed through Genie Music. The title ''Twicetagram'' refers to their official Instagr ...
'' and its lead single "
Likey "Likey" (stylized in all caps) is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on October 30, 2017, as the lead single from their first studio album ''Twicetagram''. Background and release Twice's comeba ...
" in 2017. With the release of their single " Feel Special" in 2019, Twice became the third female Korean act to chart into the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
. After signing with
Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
for American promotions as part of a partnership with JYP Entertainment, the group has charted into the US ''Billboard'' 200 with '' More & More'' and '' Eyes Wide Open'' in 2020, '' Taste of Love'' and '' Formula of Love: O+T=<3'' in 2021, and '' Between 1&2'' in 2022. Their first official English-language single, " The Feels", became their first song to enter the US ''Billboard'' Hot 100 and the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, peaking at the 83rd and 80th positions of the charts, respectively. They have been dubbed the next "Nation's Girl Group", and their point choreography—including for "Cheer Up" (2016), "TT" (2016), "
Signal In signal processing, a signal is a function that conveys information about a phenomenon. Any quantity that can vary over space or time can be used as a signal to share messages between observers. The '' IEEE Transactions on Signal Processing' ...
" (2017), and " What Is Love?" (2018)—became dance crazes and viral
memes A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
imitated by many celebrities.


Career


2013–2015: Formation and debut

On December 19, 2013,
JYP Entertainment JYP Entertainment Corporation () is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, tale ...
(JYPE) announced that they would debut a new girl group in the first half of 2014, the first female group to come out of the company since the debut of
Miss A Miss A (stylized as "MISS A" or "miss A", Hangul: ) was a South Korean girl group formed by JYP Entertainment. The group debuted in July 2010 with the single "Bad Girl Good Girl" as a quartet consisting of Fei, Jia, Min, and Suzy. Their de ...
in 2010. On February 27, 2014, JYPE trainees Lena and
Cecilia Cecilia is a personal name originating in the name of Saint Cecilia, the patron saint of music. The name has been popularly used in Europe (particularly the United Kingdom and Italy, where in 2018 it was the 43rd most popular name for girls born ...
were confirmed as members of the group tentatively called as 6MIX, while other rumored members included JYPE trainees Nayeon, Jeongyeon, Jihyo (then known as Jisoo) and Minyoung. The group's debut plan was eventually canceled when Lena and Cecilia left the company. On February 11, 2015,
J. Y. Park Park Jin-young (Hangul: 박진영; born December 13, 1971), also known by his stage names J. Y. Park and The Asiansoul or the initials JYP, is a South Korean singer-songwriter, record producer, record executive, and reality television show ju ...
, the founder of JYPE, announced that the lineup of the upcoming seven-member girl group would be decided through '' Sixteen'', a competition survival show that would air on
Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
later that year. The show began on May 5 and ended on July 7 with
Nayeon Im Na-yeon (; born September 22, 1995), known mononymously as Nayeon, is a South Korean singer. She became a member of the South Korean girl group Twice, under JYP Entertainment, in 2015 as a winning contestant of the reality survival televis ...
,
Jeongyeon Yoo Jeong-yeon (; born 1 November 1996), known mononymously as Jeongyeon (), is a South Korean singer. She is a member of Twice, a South Korean girl group formed by JYP Entertainment. Early life Jeongyeon was born as Yoo Kyung-wan on 1 Novemb ...
,
Sana Sana may refer to: Places * Sanaa, the capital of Yemen * Sana (river), a river in Bosnia and Herzegovina * Sana, Bhutan, a town in Bhutan * Sana, Haute-Garonne, a commune in France * Sana, Iran, a village in Iran * Sana, Mali, a commune in M ...
,
Jihyo Park Ji-hyo (; born Park Ji-soo on February 1, 1997), known mononymously as Jihyo, is a South Korean singer. She is the leader and vocalist of the South Korean girl group Twice, formed by JYP Entertainment in 2015. Life and career Early life ...
, Mina,
Dahyun Kim Da-hyun (; born May 28, 1998), known mononymously as Dahyun, is a South Korean singer and rapper. She is a member of the South Korean girl group Twice, formed by JYP Entertainment in 2015. Life and career Dahyun was born in Seongnam, ...
, and
Chaeyoung Son Chae-young (; born April 23, 1999), known mononymously as Chaeyoung, is a South Korean rapper and singer. She is a member of the South Korean girl group Twice, formed by JYP Entertainment. Early life Chaeyoung was born in Seoul, South K ...
being selected as the seven Twice members. Park then announced that he would increase the size of the group from seven members to nine by adding
Tzuyu Chou Tzu-yu ( zh, 周子瑜}; , born 14 June 1999), known mononymously as Tzuyu (, ), is a Taiwanese singer based in South Korea. She is the only Taiwanese member of the girl group Twice, formed by JYP Entertainment in 2015. Life and career ...
, who was known as the "audience's pick" since she was the most popular contestant by the show's end, and
Momo Momo may refer to: Geography * Momo (department), a division of Northwest Province in Cameroon * Momo, Gabon, a town in the Woleu-Ntem province of Gabon * Momo, Piedmont, a town in the province of Novara, in northern Italy * Joffrey Tower, in ...
, who was added by Park himself since he felt the group needed someone with Momo's performance abilities. The decision was controversial at the time, with many people complaining about eliminated contestants being able to join the group. The group's name, Twice, was chosen by Park, explaining that "the group will touch people's hearts twice: once through the ears, and once again through the eyes." Fans of Twice are known as "Once", commonly stylized as ONCE, illustrated by the members' statement "If you love us even once, we will repay your love with twice of our love" on social media in 2015. Twice made their official debut on October 20, 2015, with the release of their debut EP ''
The Story Begins ''The Story Begins'' is the debut extended play by South Korean girl group Twice. It was released by JYP Entertainment on October 20, 2015, through KT Music. It features six tracks, including the lead single, " Like Ooh-Ahh", which was composed ...
,'' simultaneously with its lead single "
Like Ooh-Ahh "Like Ooh-Ahh" (stylized as "Like OOH-AHH"; ) is the debut single recorded by South Korean girl group Twice. It was released by JYP Entertainment on October 20, 2015, as the lead single from their debut extended play '' The Story Begins''. It was ...
" alongside a live showcase to promote it. The group initially received a lukewarm reception; while their EP debuted at number 4 on the
Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Korea based on their Record sales, pure sales. It is a part of the Circle Chart, pr ...
for the week ending October 24 before peaking at number 3 two weeks later, its lead single "Like Ooh-Ahh" met moderate success debuting at number 22 on the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...
. A week after its release, the single dropped to number 57 on South Korea's largest music site Melon, but through
word of mouth Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one pe ...
from netizens regarding the group's subsequent promotions and performances, "Like Ooh-Ahh" reached within the top 10 of various Korean music charts including
Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". The ...
,
Genie Jinn ( ar, , ') – also romanized as djinn or anglicized as genies (with the broader meaning of spirit or demon, depending on sources) – are invisible creatures in early pre-Islamic Arabian religious systems and later in Islamic mytho ...
, and Naver Music by November 15. Such a reverse run on music charts by a rookie girl group was deemed unusual by Korean media. Eventually, "Like Ooh-Ahh" would reach its peak position of number 10 on the Gaon Digital Chart, three months after the song's original release. The music video for the group's single hit 50 million views on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
within five months of their debut and became one of the most-viewed debut music videos for any K-pop group. The group's early success earned them a "Best New Female Artist" award at the 2015 Mnet Asian Music Awards held on December 2. On December 27, Twice performed a remix version of their single "Like Ooh-Ahh" at ''
SBS Gayo Daejeon ''SBS Gayo Daejeon'' (, broadly ''SBS'' '' Battle of the Bands'') is an annual televised music festival that is broadcast by the Seoul Broadcasting System at the end of each year. The program first aired in 1997, and awards were given to musica ...
'', which was the group's first-ever attendance on a year-end music program.


2016: Career breakthrough

On its chart issue dated January 23, 2016, ''Billboard'' reported that Twice had entered its
World Albums The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in '' Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...
Chart, with their debut EP ''The Story Begins'' debuting and peaking at number 15, which marked the group's first entry on the chart. On April 25, 2016, Twice released their second EP, '' Page Two'', which notably included the lead single " Cheer Up", a rearranged version of
Park Ji-yoon Park Ji-yoon (Hangul: 박지윤; Hanja: 朴志胤; born January 3, 1982) is a South Korean singer, actress, and model. As a teen model, she gained wide exposure after starring in a Haitai biscuit commercial in 1994, and held a minor role in th ...
's 1998 hit "Precious Love", and "I'm Gonna Be a Star", which served as the theme song for ''Sixteen''. The album became a commercial success for the group, debuting at number two on the Gaon Album Chart and number six on the ''Billboard'' World Albums chart, with 80,686 units sold during the month of April. With the total first-week sales volume for ''Page Two'' reaching approximately 41,800 copies, Twice achieved the highest first-week sales volume by a Korean girl group for the year. By August, ''Page Two'' had sold over 150,000 copies, making Twice the first girl group having a sales record of more than 100,000 units that year. Meanwhile, the album's lead single "Cheer Up" became the group's first chart-topper in South Korea, debuting at number 1 on eight real-time music charts immediately after its release, before going on to debut atop both the Gaon Digital Chart and the ''Billboard''
K-pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...
chart. Notably, the song became a viral meme in South Korea due to the "shy shy shy" line sung by Sana. Eventually, the song became the best-performing single in South Korea for the entirety of 2016. "Cheer Up" also received international success, debuting and peaking at number three on the ''Billboard''
World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific s ...
chart. Additionally, Twice became the only Korean act to place an entry on the U.S. YouTube Music Chart for the year when "Cheer Up" charted at number 25 in May. Twice won their first music program award with "Cheer Up" on May 5, on ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...
'', exactly one year after the initial airing of ''Sixteen''. This was soon followed by wins on ''
Music Bank Music Bank may refer to: * ''Music Bank'' (TV program), a South Korean music program by KBS **''Music Bank World Tour The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...
'' and ''
Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
''. The group then made their debut performance in the United States with an appearance at the KCON music festival held in Los Angeles on July 31. In celebration of Twice's first anniversary since debut on October 20, the group unveiled their new song "One in a Million" from their upcoming third EP, '' Twicecoaster: Lane 1'', through a live broadcast on
V Live V Live (stylized as VLIVE), sometimes referred to as V App, is a South Korean live video streaming service that allows celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows ...
. ''Twicecoaster: Lane 1'' and the music video of pop dance song " TT" were released online on October 24. In Korea, the album recorded more than 165,000 physical copies sold on the Gaon Chart within a week, exceeding the five-month sales of the group's previous release ''Page Two'' in only seven days. Eventually, ''Twicecoaster: Lane 1'' became the bestselling K-pop girl group album for 2016, selling 350,852 copies at year-end. Its lead single "TT" became one of the best-performing songs in 2016, claiming the top spot of the Gaon Digital Chart for four consecutive weeks and becoming the best-performing single in South Korea for the month of November. Internationally, the group's third EP debuted at number 3 on Billboard's World Album chart, marking their first Top 5 entry, with the album's lead single "TT" debuting at number 2 on Billboard's World Digital Song Sales chart. "TT" then became the first music video by a K-pop female act to surpass 200 million views on May 25, 2017. On November 11, the music video for their debut single "Like Ooh-Ahh" hit 100 million views on YouTube, making Twice the fourth K-pop girl group to reach 100 million views, as well as the first K-pop group to reach this milestone with a debut music video. On November 19, Twice's "Cheer Up" won Song of the Year at the 8th Melon Music Awards. It was then followed by another Song of the Year award at the 18th Mnet Asian Music Awards on December 2.


2017: First concert tour and debut in Japan

On January 10, JYPE announced Twice's first solo concert tour within just a year and four months after debuting in October 2015. The three-day sold-out concert titled " Twice 1st Tour: Twiceland – The Opening" was held on February 17–19 at the
SK Olympic Handball Gymnasium SK Olympic Handball Gymnasium () is an indoor sporting arena located at the Olympic Park in Bangi-dong, Songpa-gu, Seoul, South Korea. The arena was built from September 1984 to April 1986. History It was known as the Olympic Fencing Gymnasi ...
. A tour across Thailand and Singapore was also held after the first stop in Seoul. After the Korean leg of the concert tour, Twice released a special album on February 20 titled '' Twicecoaster: Lane 2'', along with its lead single, "
Knock Knock Knock Knock may refer to: * Knock-knock joke, a type of joke Film and television * Knock Knock (1940 film), ''Knock Knock'' (1940 film), an animated short film noted for the first appearance of Woody Woodpecker * ''Knock Knock'' (2007 film), a ...
". The album was a
reissue In the music industry, a reissue (also re-release, repackage or re-edition) is the release of an album or Single (music), single which has been released at least once before, sometimes with alterations or additions. Reasons for reissue New aud ...
of ''Twicecoaster: Lane 1''. The album debuted atop the Gaon Album Chart and charted at number four on the ''Billboard'' World Albums chart, selling 266,645 copies by the end of February. Its lead single "Knock Knock" debuted atop the Gaon Digital Chart, and peaked at numbers 5 and 15 on the World Digital Song Sales and
Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and '' Hanshin Contents Link'' since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thur ...
, respectively. Twice launched their Japanese website and social media channels in early February. On February 24, they officially announced their Japanese debut with a compilation album titled '' #Twice'' which was set to be released on June 28. On May 15, Twice released their fourth EP titled ''
Signal In signal processing, a signal is a function that conveys information about a phenomenon. Any quantity that can vary over space or time can be used as a signal to share messages between observers. The '' IEEE Transactions on Signal Processing' ...
'' with the lead track of the same name, produced by Park Jin-young. This marked the group's first collaboration with Park. The EP contains six tracks, including "Eye Eye Eyes" co-written by members Jihyo and Chaeyoung, and "Only You" written by former Wonder Girls member Ha:tfelt. ''Signal'' debuted atop the Gaon Album Chart on the first week of its release, while also entering the ''Billboard'' World Albums chart at number three. The album also entered the ''Billboard''
Heatseekers Albums Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
Chart, debuting at number 11. By the end of May, it was reported to be the second best-selling album in South Korea for the month, recording sales of 248,550 copies. Meanwhile, the album's eponymous lead single debuted atop the Gaon Digital Chart and the ''Billboard'' K-pop Hot 100, and at number three on the ''Billboard'' World Digital Song Sales chart. With the commercial success of ''Signal'', it was reported that Twice had reached cumulative sales of over 1 million copies of their five albums, achieving the feat in just one year and seven months after debuting. On June 14, Twice digitally released "Signal (Japanese ver.)", along with the short version of its music video as a preview and countdown to their Japanese debut album release. One week later, they released the full music video of the Japanese version of "TT". They officially debuted in Japan with the release of ''#Twice'' on June 28. It consists of ten songs, including both Korean and Japanese-language versions of their first five singles. On July 2, Twice held their two-part debut showcase titled "Touchdown in Japan" at
Tokyo Metropolitan Gymnasium is a sporting complex in Sendagaya, Shibuya, Tokyo, Japan. Built in 1954 for the World Wrestling Championship, it was also used as the venue for gymnastics at the 1964 Summer Olympics, and hosted the table tennis competition at the 2020 Summe ...
, attended by a total of 15,000 people. ''#Twice'' debuted at number 2 on
Oricon Albums Chart The Oricon Albums Chart is the Japanese music industry standard albums popularity chart issued daily, weekly, monthly and yearly by Oricon. Oricon originally published LP, CT, Cartridge and CD charts prior to the establishment of the Oricon Albu ...
with 136,157 copies sold within seven days since its release.''#Twice'' on Oricon Album Chart (2017): * * The commercial success of Twice's debut Japanese album was reported to have the highest first-week album sales by a Korean artist in Japan in two years. Less than two months after the album's release, it recorded sales of over 260,000 copies. On October 6, the group released the music video for their first Japanese single, " One More Time", ahead of its official release on October 18. Selling over 130,000 copies by the second day of its release, the single achieved the biggest first-day sales and became the fastest-selling release of any South Korean girl group in Japan. Both ''#Twice'' and "One More Time" earned
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platinu ...
certifications from the
Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pr ...
(RIAJ). The RIAJ certifications earned by the group for ''#Twice'' and "One More Time" made them the first Korean girl group to earn a platinum certification in Japan for both a single and an album in the same year. " TT (Japanese ver.)", the digital single from ''#Twice'', also earned an RIAJ
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
certification for selling 100,000 downloads. ''#Twice'' and "TT (Japanese ver.)" then won Album of the Year and Song of the Year by Download for the Asian Region at the 32nd Japan Gold Disc Awards. Twice released their first full-length Korean album, ''
Twicetagram ''Twicetagram'' is the debut and first Korean studio album by South Korean girl group Twice. It was released on October 30, 2017, by JYP Entertainment and distributed through Genie Music. The title ''Twicetagram'' refers to their official Instagr ...
'', on October 30 with its lead single titled "Likey". The music video for the song was filmed in Canada in early September. "Likey" was composed by
Black Eyed Pilseung Black Eyed Pilseung () is a South Korean music production and songwriting duo made up of Rado (Song Joo-young) and Choi Kyu-sung, formed in 2014. They have produced hit songs such as Sistar's " Touch My Body"; Miss A's " Only You"; Twice's " L ...
and Jeon Gun, becoming the group's fourth collaboration with Black Eyed Pilseung. Several composers and songwriters participated in the making of this album, including the Korean members of Twice as lyricists and former Wonder Girls member
Hyerim Hye-rim, also spelled Hye-lim, is a Korean feminine given name. Its meaning differs based on the hanja used to write each syllable of the name. There are 16 hanja with the reading " hye" and nine hanja with the reading "rim" on the South Korean g ...
, who co-composed the eighth track titled "Look at Me". The album and its lead single debuted atop both ''Billboard'''s
World Albums The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in '' Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...
and World Digital Song Sales respectively—the group's first number one on both charts, making Twice the first female K-pop act to simultaneously top both ''Billboard'' charts. They also rose on the
Heatseekers Albums Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
chart as the album debuted at number 10, one position higher than ''Signals peak at number 11. The Christmas-inspired reissue of ''Twicetagram'', titled '' Merry & Happy'', along with its lead single "
Heart Shaker "Heart Shaker" is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on December 11, 2017, as the lead single from the group's reissue of their first studio album, ''Twicetagram''. Background and release JYP ...
" was released on December 11, 2017. The album and its lead single "Heart Shaker" debuted at No. 1 on four charts of GaonAlbum Chart and Digital Chart, Download Chart and Social Chart respectively, while the holiday track "Merry & Happy" entered and peaked at No. 24 on the Gaon Digital Chart. Twice's successful debut in Japan led them to rank third in the Top Artist category of ''
Billboard Japan ''Billboard Japan'' is a sister organization of the U.S.-based music magazine ''Billboard''. It is operated by the Japanese Osaka-based company Hanshin Contents Link (a subsidiary of Hanshin Electric Railway), holding an exclusive licence from ''Bi ...
s 2017 Year-End Rankings. Twice then performed at '' 68th
Kōhaku Uta Gassen , more commonly known simply as ''Kōhaku'', is an annual New Year's Eve television special produced by Japanese public broadcaster NHK. It is broadcast live simultaneously on television and radio, nationally and internationally by the NHK net ...
'', the top-rated annual year-end musical show in Japan produced by
NHK , also known as NHK, is a Japanese public broadcaster. NHK, which has always been known by this romanized initialism in Japanese, is a statutory corporation funded by viewers' payments of a television license fee. NHK operates two terrestr ...
, which marked the first time a Korean artist appeared on the show since 2011.


2018: Continued success and touring

Twice's second Japanese single titled " Candy Pop" was released on February 7, 2018. The single sold 303,746 copies in its first week and topped the
Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and '' Hanshin Contents Link'' since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thur ...
chart, while also becoming their second single to earn a platinum certification from the RIAJ. The group also embarked on their first concert tour in Japan titled Twice Showcase Live Tour 2018 "Candy Pop", starting on January 19, 2018, in the
Aichi Prefecture is a prefecture of Japan located in the Chūbu region of Honshū. Aichi Prefecture has a population of 7,552,873 () and a geographic area of with a population density of . Aichi Prefecture borders Mie Prefecture to the west, Gifu Prefectur ...
. On April 9, 2018, they released their fifth EP, '' What Is Love?'', with the single of the same name produced by Park Jin-young. The EP sold 335,235 copies in the first month and made Twice become the first female artist and the fifth act to earn a
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platinu ...
certification by the
Korea Music Content Association The Circle Chart (), previously known as the Gaon Music Chart or the Gaon Chart (), tabulates the relative weekly popularity of songs and albums in South Korea. It is produced by the Korea Music Content Association and sponsored by South Korea's ...
(KMCA), for selling over 250,000 copies. Twice's third Japanese single, " Wake Me Up", was released on May 16, 2018, and was certified
Double Platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
by the Recording Industry Association of Japan (RIAJ).'' Note: To retrieve all certifications, 1) type in Twice in the box "アーティスト", 2) click 検索'' The single became the first physical single by a foreign female artist to be certified double platinum by the RIAJ. Their second headline tour titled " Twice 2nd Tour: Twiceland Zone 2 – Fantasy Park" began in Seoul on May 18–20, 2018. By its conclusion, the group's concert tour had attracted over 90,000 fans in six cities across Asia. Twice performed a cover of
The Jackson 5 The Jackson 5 (sometimes stylized as the Jackson 5ive, also known as the Jacksons) are an American pop band composed of members of the Jackson family. The group was founded in 1964 in Gary, Indiana, and for most o ...
's "
I Want You Back "I Want You Back" is the first national single by the Jackson 5. It was released by Motown on October 6, 1969, and became the first number-one hit for the band on January 31, 1970. It was performed on the band's first television appearances, on ...
" as the theme song to the Japanese film adaptation of ''
Sensei Kunshu is a Japanese manga series by Momoko Kouda. ''Sensei Kunshu'' was serialized in the monthly manga magazine ''Bessatsu Margaret'' from July 13, 2013 to June 13, 2017. A live-action film adaptation of the same name was released on August 1, 2 ...
''. The song was released as a digital single on June 15, 2018, along with the music video. A second version of the music video featuring the cast of the film was released on June 26, 2018. On July 9, 2018, an expanded
reissue In the music industry, a reissue (also re-release, repackage or re-edition) is the release of an album or Single (music), single which has been released at least once before, sometimes with alterations or additions. Reasons for reissue New aud ...
of ''What Is Love?'' named '' Summer Nights'', along with its lead single " Dance the Night Away", was released. The single surpassed 100 million streams and sold 2,500,000 downloads on
Gaon Music Chart The Circle Chart (), previously known as the Gaon Music Chart or the Gaon Chart (), tabulates the relative weekly popularity of songs and albums in South Korea. It is produced by the Korea Music Content Association and sponsored by South Korea's ...
, earning the group its very first
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platinu ...
single certification for both streaming and download, and made Twice the second act to earn a platinum certification for streaming, download and album by the KMCA since certifications were introduced in April 2018. On September 12, 2018, Twice released their first Japanese
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
, '' BDZ''. Its lead single of the same name was pre-released as a digital single on August 17, 2018. ''BDZ'' debuted at number 1 on the daily ranking of
Oricon Albums Chart The Oricon Albums Chart is the Japanese music industry standard albums popularity chart issued daily, weekly, monthly and yearly by Oricon. Oricon originally published LP, CT, Cartridge and CD charts prior to the establishment of the Oricon Albu ...
with 89,721 units sold, setting a record for the highest first day sales of albums released by a Korean girl group in Japan. It also topped the weekly ranking with 181,069 units sold, making Twice the fifth foreign female artist in Oricon history to top both the weekly singles and albums chart. The release of the album was followed with their concert tour named Twice 1st Arena Tour 2018 "BDZ", beginning in
Chiba Chiba may refer to: Places China * (), town in Jianli County, Jingzhou, Hubei Japan * Chiba (city), capital of Chiba Prefecture ** Chiba Station, a train station * Chiba Prefecture, a sub-national jurisdiction in the Greater Tokyo Area on ...
on September 29, 2018. The studio album was certified platinum by the RIAJ, making it the group's fifth consecutive platinum certification in Japan. Twice released their sixth EP, ''
Yes or Yes ''Yes or Yes'' (stylized as ''YES or YES'') is the sixth extended play by the South Korean girl group Twice. It was released on November 5, 2018, by JYP Entertainment and distributed by Iriver Inc, Iriver. It contains seven tracks, including the ...
'', on November 5, 2018, with the lead single of the same name. The music video of "Yes or Yes" achieved 31.4 million views on YouTube within the first 24 hours, becoming the seventh-biggest 24-hour YouTube debut of all time. On December 12, 2018, Twice released a special album titled ''The Year of "Yes"'', along with its lead single "
The Best Thing I Ever Did "The Best Thing I Ever Did" () is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on December 12, 2018, as the lead single from the group's third special album, '' The Year of "Yes"'' (2018). Composition ...
", as a reissue of ''Yes or Yes''. The group also released a repackage of ''BDZ'' with "Stay by My Side", the theme song of the Japanese television drama ''Shinya no Dame Koi Zukan'', on December 26, 2018. "Stay by My Side" was released as a digital single on October 22, 2018, along with a behind-the-scenes video showing Twice recording the song.


2019: ''Fancy You'', ''Feel Special'', and ''&Twice''

On March 6, 2019, the group released their second Japanese
compilation album A compilation album comprises Album#Tracks, tracks, which may be previously released or unreleased, usually from several separate recordings by either one or several Performing arts#Performers, performers. If by one artist, then generally the tr ...
'' #Twice2''. The album debuted at number 1 on the daily ranking of Oricon Albums Chart with 95,825 units sold, breaking the group's own record of the highest first day album sales for K-pop girl groups in Japan. It then became the first album by a foreign female artist to sell more than 200,000 albums in the first week since
Kara Kara or KARA may refer to: Geography Localities * Kara, Chad, a sub-prefecture * Kára, Hungary, a village * Kara, Uttar Pradesh, India, a township * Kara, Iran, a village in Lorestan Province * Kara, Republic of Dagestan, a rural locality in Da ...
's '' Super Girl'' in 2011. Twice then became the first female K-pop act to hold a Japanese dome tour. The tour Twice Dome Tour 2019 "#Dreamday" garnered a total audience of 220,000 during five shows in
Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...
, Tokyo and
Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most pop ...
, and was held from March to April 2019. All tickets sold out within one minute. By the conclusion of the tour which spanned five concert dates, the group had attracted over 220,000 people in attendance. On April 22, 2019, they released their seventh EP '' Fancy You''. The music video for "
Fancy Fancy may refer to: Places * Fancy, Saint Vincent and the Grenadines, a settlement * Fancy River, Saint Vincent and the Grenadines Music Albums * ''Fancy'' (Bobbie Gentry album), 1970 * ''Fancy'' (Idiot Flesh album), 1997 * ''Fancy'' (video ...
", which garnered over 42.1 million views in a single day, also reached the seventh position in the list of YouTube's biggest debuts during the first 24 hours. Recording 314,323 copies sold on April 25, the release of ''Fancy You'' saw Twice exceeding a total of over 3.75 million album copies sold from their twelve Korean releases. Following the release of the album, the group embarked on their first world tour titled "Twicelights" which was first held at a sold-out KSPO Dome in Seoul on May 25–26. "Twicelights" marked the group's first solo concert tours held in the United States, with the North American leg of their tour recording over 41,000 people in attendance. On June 12, 2019, Twice released two Japanese digital singles, " Happy Happy" and " Breakthrough". On the release day of the digital singles, "Happy Happy" was also released physically, followed by "Breakthrough" a week later. Both singles received platinum certificates from the RIAJ. On July 17, 2019, JYP Entertainment announced that the group will hold an additional Japanese tour leg after reaching tens of thousands of fans on the Southeast Asia and North America legs of their Twicelights Tour. They staged twelve concerts in seven Japanese cities from October 2019 to February 2020. Twice released their eighth EP, '' Feel Special'', on September 23, 2019, along with the music video for the lead single of the same name produced by Park Jin-young. The single scored the group's second number one entry on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific s ...
chart. "Feel Special" also increased Twice's popularity across North America, as the single debuted on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
at number 82. The group's first entry made Twice the third K-pop girl group and ninth K-pop act to appear on this chart. Recording sales of over 151,000 copies on September 30, 2019, Twice broke their own first-week album sales record with ''Feel Special''. Twice released their second Japanese studio album '' &Twice'' on November 20, 2019, which included the group's earlier released digital singles "Happy Happy" and "Breakthrough". The album's lead single " Fake & True" was pre-released as a digital single on October 18, 2019. ''&Twice'' debuted at number 1 on the daily ranking of Oricon Albums Chart with 80,563 copies sold, before going on to top the weekly Oricon Albums Chart with 124,197 copies sold. In 2019, Twice sold over one million albums on Gaon, achieving this feat for the third consecutive year. In Japan, Twice surpassed 5 billion
yen The is the official currency of Japan. It is the third-most traded currency in the foreign exchange market, after the United States dollar (US$) and the euro. It is also widely used as a third reserve currency after the US dollar and the e ...
worth of record sales in 2019. The group was the bestselling foreign artist and ranked fourth overall in the Artist Sales category of the 52nd
Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike in Nov ...
Annual Ranking. On ''
Billboard Japan ''Billboard Japan'' is a sister organization of the U.S.-based music magazine ''Billboard''. It is operated by the Japanese Osaka-based company Hanshin Contents Link (a subsidiary of Hanshin Electric Railway), holding an exclusive licence from ''Bi ...
'', Twice ranked fifth in the Top Artist category of the 2019 year-end rankings, becoming the group's third consecutive year of ranking within the top five. The group also became the fifth most-streamed act on
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
in the country.


2020: US promotions, ''More and More'', and ''Eyes Wide Open''

In October 2019, JYP Entertainment announced that the group has added two stops to their world tour "Twicelights" at the
Tokyo Dome is an indoor stadium in Bunkyo, Tokyo, Japan. It was designed as a baseball stadium following its predecessor, Korakuen Stadium. Construction on the stadium began on May 16, 1985, and it opened on March 17, 1988. It was built on the site of th ...
. The additional concerts were initially scheduled to be held on March 3–4, 2020, with tickets being sold out within three minutes. However, due to concerns regarding the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, the Tokyo concerts were postponed and scheduled on April 15–16, but was eventually canceled altogether. An encore of the tour called the "Twicelights World Tour Finale" was also initially set to be held in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
on March 7 and 8, 2020 at the
KSPO Dome The Olympic Gymnastics Arena (), also known as the KSPO Dome since 2018, is an indoor arena located within the Olympic Park in Seoul, South Korea. It has a capacity of 15,000 and can be extended upto 20,000. It was constructed between 31 Aug ...
but was eventually canceled due to the COVID-19 pandemic. On February 24, it was announced that the group had signed with
Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
for promotion in the United States as part of JYP Entertainment's partnership with the label. On April 20, it was reported that the group was preparing to release a new Korean album in June. The group's ninth Korean EP,'' More & More'', was released on June 1 with a lead single of the same name. A month after its release, the EP recorded over 563,000 sales on Gaon, making it not only Twice's bestselling album to date but also setting a record for having the highest sales volume for a girl group in Gaon Chart history. The EP debuted at number 200 on the ''Billboard'' 200, making Twice the fifth South Korean girl group to enter the chart, after
Girls' Generation-TTS Girls' Generation-TTS (, also known as TTS, TaeTiSeo, or Girls' Generation-TaeTiSeo) is the first sub-unit of South Korean girl group Girls' Generation, formed by SM Entertainment in 2012. It is composed of three Girls' Generation members: Taey ...
,
Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...
,
2NE1 2NE1 (, ) was a South Korean girl group formed by YG Entertainment, which was active between 2009 and 2016. The group was composed of four members: Bom, CL, Dara, and Minzy. Known for breaking typical stereotypes of K-pop, musical experiment ...
and
Blackpink Blackpink (, commonly stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. The group debuted in August 2016 with their single album ''Square ...
. Twice also entered the ''Billboard''
Artist 100 The Artist 100 is a chart published weekly by '' Billboard'' in the United States. The ''Billboard'' Artist 100 combines performance across the Hot 100 chart, the ''Billboard'' 200 album chart, and the Internet-centric Social 50 chart. The Artist 1 ...
for the first time, debuting at number 96. In the same month, the documentary series '' Twice: Seize the Light'' first premiered on April 29 through YouTube Originals, which features nine episodes that follow the group's members throughout their journey as trainees to their first world tour "Twicelights". On August 9, Twice held their first online concert titled "Twice: World in a Day" in response to their "Twicelights World Tour Finale" which had been canceled earlier in the year. The group worked with the Beyond Live platform launched by
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
and
Naver Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to in ...
for the concert, becoming the first artist outside of SM Entertainment to host an online concert using the platform. On September 16, Twice released their third Japanese compilation album '' #Twice3'', which became their seventh number 1 album in the Oricon Albums Chart, making Twice the second foreign female artist to achieve the feat following South Korean singer
BoA Kwon Bo-ah (; born November 5, 1986), known professionally as BoA, is a South Korean singer, songwriter, dancer, record producer and actress. One of the most successful and influential Korean entertainers, she has been dubbed the " Queen of K- ...
. First reported later in September about preparations for a new studio album, the group released their second Korean studio album, '' Eyes Wide Open'', on October 26 with the lead single titled " I Can't Stop Me". Two months later after the release of ''Eyes Wide Open'', the album debuted at number 72 on the US ''Billboard'' 200, marking the group's highest entry on the chart surpassing ''More & More'', as well as making Twice only the third K-pop girl group to break within the top 100 of the chart, after 2NE1 and Blackpink. Twice then collaborated with the virtual girl group
K/DA K/DA is a virtual K-pop girl group consisting of four themed versions of ''League of Legends'' characters Ahri, Akali, Evelynn and Kai'Sa. (G)I-dle members Miyeon and Soyeon as well as American singers Madison Beer and Jaira Burns provide the ...
, with members Nayeon, Sana, Jihyo, and Chaeyoung being featured on the song "I'll Show You" as part of K/DA's first EP '' All Out'' released on November 6. The group's four members performed the song alongside American singer-songwriters Bekuh Boom and Annika Wells. Following this, Twice released their seventh Japanese single titled " Better" on November 11 for digital download and streaming, featuring "Scorpion" as a B-side, and was then released physically on November 18. The single debuted at number 3 on the ''Billboard'' Japan Hot 100 recording 93,548 unit sales on November 16–22. The group then made their US television debut with their appearance on the "#PlayAtHome" series of
The Late Show with Stephen Colbert ''The Late Show with Stephen Colbert'' is an American late-night news and liberal political satire talk show hosted by Stephen Colbert, which premiered on September 8, 2015. Produced by Spartina Productions and CBS Studios, it is the second it ...
on November 30, performing their song "I Can't Stop Me". On December 1, it was reported that Twice had reached cumulative sales of over 5.81 million albums on Gaon. Taking into consideration the group's sales in Japan, Twice had exceeded 10 million album copies sold in both countries. During their appearance at the 2020 Mnet Asian Music Awards on December 6, Twice gave a surprise performance of their unreleased track titled " Cry For Me" which was described by the group as a present for their fans, and after high demand, the song was officially released as a digital single on December 18. The song debuted atop the ''Billboard'' World Digital Song Sales Chart on the chart dated January 2, 2021, and also became the group's third entry on the ''Billboard'' Global Excluding US Chart debuting at #122.


2021–present: Current activities and international expansion

On January 28, Twice made an appearance on the ''Time'' 100 Talks series held by ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine via livestream broadcast, with the group delivering a special performance of their track "Depend On You" from their ''Eyes Wide Open'' album. On March 6, the group held their second online concert titled "Twice in Wonderland", which was first announced on January 14. The concert was held in partnership with NTT Docomo and was broadcast using various technologies including AR (augmented reality) and MR (mixed reality). At the end of their online concert, Twice announced the release of their upcoming Japanese single "
Kura Kura is a song recorded by South Korean girl group Twice. It is the group's eighth Japanese maxi single, featuring three other tracks. It was pre-released for Music download, digital download and Streaming media, streaming on April 21, 2021, by Warne ...
" to be slated on May 12. "Kura Kura" was pre-released on online streaming platforms on April 20. Its music video was also released on the same date. On April 19, JYP Entertainment announced the group's upcoming mini-album that is planned to be released in June 2021. On April 28, Twice appeared on ''
The Kelly Clarkson Show ''The Kelly Clarkson Show'' is an American daytime television variety talk show hosted by American singer Kelly Clarkson. It is produced and distributed by NBCUniversal Syndication Studios and features Clarkson interviewing celebrities and seg ...
'' with a performance of their single "Cry For Me". The group's tenth Korean EP, '' Taste of Love'', was released on June 11. "
Alcohol-Free Alcohol-Free is a song by South Korean girl group Twice. Alcohol-free may also refer to: *Alcohol-free zone, zones that disallow the consumption of alcohol * Alcohol-free bar, a type of bar that does not serve alcoholic beverages *Alcohol Free ( ...
", the EP's lead single, was pre-released on June 9, along with its music video. After the release of the music video, the number of YouTube views exceeded 20 million in just 24 hours. In the week ending June 17, ''Taste of Love'' debuted at number 6 on the ''Billboard'' 200, becoming Twice's first top 10 album in the United States with 46,000 album-equivalent units earned. Of that sum, the EP recorded 43,000 physical sales, making it the best selling album in the US for the week. With this, Twice became the first female Korean act to chart an EP within the top ten of the ''Billboard'' 200, and just the second female Korean act to have a top 10 album in the chart. The group's third Japanese studio album, '' Perfect World'', was released on July 28. It features 10 tracks, including the title track " Perfect World" and three earlier singles, " Fanfare", "Better", and "Kura Kura". The group released their first official English-language single, " The Feels", on October 1. At the end of the single's music video, their third Korean studio album (sixth overall) and fourth world tour were teased. On October 11, "The Feels" debuted at number 83 on the ''Billboard'' Hot 100, marking the group's first appearance on the chart. The song also made its way to the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, where it peaked at number 80. The group's third Korean studio album, '' Formula of Love: O+T=<3'', was released on November 12 with its title track, "
Scientist A scientist is a person who conducts Scientific method, scientific research to advance knowledge in an Branches of science, area of the natural sciences. In classical antiquity, there was no real ancient analog of a modern scientist. Instead, ...
". The album peaked at number 3 on the ''Billboard'' 200, breaking ''Taste of Love''s record. On November 15, the group announced five initial North American tour dates of their fourth world tour, " III". They embarked on the tour with a two-day concert in Seoul on December 25–26. On December 3, Twice pre-released their ninth Japanese single, "
Doughnut A doughnut or donut () is a type of food made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franc ...
", with an accompanying music video. It was physically released on December 15 in Japan. With the successful completion of their seven-date U.S. leg of the “III” World Tour which concluded on February 27, 2022, Twice became the first female K-pop act to hold two separate arena tours in the world’s biggest music market, bringing out an audience of approximately 100,000 people. Originally, only one date for Los Angeles and New York were announced, but second shows were quickly added to both cities added due to high demand after the sellout. Following the success of their US tour, Twice announced an encore concert at the
Banc of California Stadium Banc of California Stadium is a soccer-specific stadium in the Exposition Park neighborhood of Los Angeles, California. It is the home of Major League Soccer's Los Angeles FC and the National Women's Soccer League's Angel City FC. Opened on ...
in Los Angeles, making them the first female K-pop group to headline a stadium concert in the United States. Initially announcing only one date for May 14, the group decided to hold an additional performance on May 15 following high demand. In addition, the group is scheduled to hold their Tokyo Dome concert in Japan for two days on April 23 and 24, but as the tickets were sold out at the same time as the opening sale, they added a performance on the 25th. With three sold out dates at the Tokyo Dome, Twice became the first Kpop girl group and the second girl group overall (following
AKB48 AKB48 (pronounced ''A.K.B. Forty-Eight'') is a Japanese idol girl group named after the Akihabara (''Akiba'' for short) area in Tokyo, where the group's theater is located. AKB48's producer, Yasushi Akimoto, wanted to form a girl group with it ...
) to hold a three-day concert at the said venue. On July 12, all members of Twice renewed their contracts with JYP Entertainment. The same day, it was announced that Twice would release their eleventh Korean EP, '' Between 1&2'', on August 26. On December 21, it was announced that Twice would release a pre-release English single in January 2023 and their twelfth Korean EP in March 2023.


Artistry

Twice is most notable for their consistent employment of "cute" concepts which was further supported by the group's bubblegum pop sound, which was seen as a departure from the usual retro style of music that was seen in their predecessor labelmates and fellow girl groups
Wonder Girls Wonder Girls () was a South Korean girl group formed by JYP Entertainment. The group debuted in February 2007 with the single "Irony" and 5 members: Yeeun, Sunye, Sunmi, Hyuna and Sohee. After Hyuna's departure in July, Yubin was added into th ...
and Miss A. The group had come to develop a signature "color pop" sonic style described as a combination of
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
, R&B, and hip hop coupled with notable hooks in their music. Their "cheerful" musical base is employed alongside a colorful style in terms of the members' fashion, and while they have gained notability for emphasizing their youthful image, Twice has since adopted a more mature style which was first seen with the release of "
Fancy Fancy may refer to: Places * Fancy, Saint Vincent and the Grenadines, a settlement * Fancy River, Saint Vincent and the Grenadines Music Albums * ''Fancy'' (Bobbie Gentry album), 1970 * ''Fancy'' (Idiot Flesh album), 1997 * ''Fancy'' (video ...
" and " Breakthrough" which saw the group perform more sensual choreography for the former while employing a brassier electro-pop sound in the latter. They have since experimented with
EDM EDM or E-DM may refer to: Music * Electronic dance music * Early Day Miners, American band Science and technology * Electric dipole moment * Electrical discharge machining * Electronic distance measurement *Entry, Descent, and landing demonstrat ...
,
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s ...
, and retro soul among others in their eighth EP ''Feel Special''; tropical house,
Latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin po ...
, and
new jack swing New jack swing, new jack, or swingbeat is a fusion genre of the rhythms and production techniques of hip hop and dance-pop, and the urban contemporary sound of R&B. Spearheaded by producers Teddy Riley and Bernard Belle, new jack swing was mos ...
in their succeeding EP release ''More & More''; and
retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 ...
-
synth A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
,
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
, Japanese city-pop, and
contemporary R&B Contemporary R&B (or simply R&B) is a popular music genre that combines rhythm and blues with elements of pop, soul, funk, hip hop, and electronic music. The genre features a distinctive record production style, drum machine-backed rhythm ...
for their second Korean studio album ''Eyes Wide Open''. The group is also known for incorporating modern
online culture Internet culture is a culture based on the many way people have used computer networks and their use for communication, entertainment, business, and recreation. Some features of Internet culture include online communities, gaming, and social media ...
into their musical releases and their corresponding music videos. For instance, their 2016 single "TT" is named after the crying emoticon which was imitated in the group's point choreography, while their 2017 track "Likey" lyrically alludes to Instagram culture and the struggles of maintaining a beautiful social media image. In the music video for their 2018 single " What Is Love?", the group referenced several movies including ''
The Princess Diaries ''The Princess Diaries'' is a series of epistolary young adult novels written by Meg Cabot, and is also the title of the first volume, published in 2000. The series revolves around Amelia 'Mia' Thermopolis, a teenager in New York who discovers ...
'', ''
Ghost A ghost is the soul or spirit of a dead person or animal that is believed to be able to appear to the living. In ghostlore, descriptions of ghosts vary widely from an invisible presence to translucent or barely visible wispy shapes, to rea ...
'', ''
La Boum ''La Boum'' (English title: ''The Party'' or ''Ready for Love'') is a 1980 French teen romantic comedy film directed by Claude Pinoteau and starring Sophie Marceau, appearing in her film début. Written by Danièle Thompson and Pinoteau, the film ...
'', ''
Pulp Fiction ''Pulp Fiction'' is a 1994 American crime film written and directed by Quentin Tarantino, who conceived it with Roger Avary.See, e.g., King (2002), pp. 185–7; ; Starring John Travolta, Samuel L. Jackson, Bruce Willis, Tim Roth, Ving Rhame ...
'', ''Romeo and Juliet'' (1996), ''Love Letter'', ''
La La Land ''La La Land'' is a 2016 American romantic musical comedy-drama film written and directed by Damien Chazelle. It stars Ryan Gosling and Emma Stone as a struggling jazz pianist and an aspiring actress, respectively, who meet and fall in love ...
'', and '' Leon: The Professional''.


Public image and reception

Twice have been well received in South Korea, ranking second in the top ten artists of the
Gallup Korea Gallup Korea () or Gallup Korea Research Institute () is a South Korean research company. Founded by Park Moo-ik in 1974, the company became a member of Gallup International Association in 1997. It is best known for conducting public surveys on ...
survey for three consecutive years, making them the highest-ranking Korean group in 2016 and 2017, and the highest-ranking girl group in 2018. Since 2016, members regularly have placed in the top 20 of Gallup Korea's annual poll of the nation's favorite idols. In 2017, Twice was included in ''Forbes'' Korea Power Celebrity at third overall and first among recording artists. They entered within the top ten of the list again ranking third in 2018, and ninth in 2020. Twice has also been recognized for their brand recognition and marketing power, having topped the "Girl Group Brand Power Ranking" published by the Korean Corporate Reputation Research Institute several times. The group's success and domestic popularity was key in the rise of
JYP Entertainment JYP Entertainment Corporation () is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, tale ...
's
stock In finance, stock (also capital stock) consists of all the shares by which ownership of a corporation or company is divided.Longman Business English Dictionary: "stock - ''especially AmE'' one of the shares into which ownership of a company ...
, which increased in value by a factor of seven in less than three years; since the group's debut in 2015, prices rose from
The won sign , is a currency symbol. It represents the South Korean won, the North Korean won and, unofficially, the old Korean won. Appearance Its appearance is "W" (the first letter of "Won") with a horizontal strike going through the cent ...
4,500 to ₩31,400 in 2018. The group is also credited as among the key reasons for a significant increase in JYP Entertainment's market cap, from 1.33 trillion KRW in 2021 to 2.24 trillion KRW in 2022. During the
2017 South Korean presidential election Early presidential elections were held in South Korea on 9 May 2017 following the impeachment and removal of Park Geun-hye. The elections were conducted in a single round, on a first-past-the-post basis, and had originally been scheduled for 2 ...
, then-candidate
Moon Jae-in Moon Jae-in (; ; born 24 January 1953) is a South Korean former politician, civil servant and lawyer who served as the 12th president of South Korea between 2017 and 2022. Prior to his presidency, he served as Senior Secretary for Civil Affairs an ...
from the Democratic party and candidate Yoo Seong-min from the Bareun party both used Twice's song "Cheer Up" with modified lyrics as their campaign jingles. Following their consecutive commercial successes in 2016 and 2017, Twice has since been dubbed by Korean media as the "Nation's Girl Group", being cited as a follow-up to previously successful girl groups
Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...
and
Kara Kara or KARA may refer to: Geography Localities * Kara, Chad, a sub-prefecture * Kára, Hungary, a village * Kara, Uttar Pradesh, India, a township * Kara, Iran, a village in Lorestan Province * Kara, Republic of Dagestan, a rural locality in Da ...
. Music critic Kang Tae-gyu has described Twice as being "one step ahead of the current period" among other girl groups from the same period of their debut. The group's commercial performance following their career breakthrough in 2016 was considered by the media to be 'remarkable' in an industry dominated by all-male music groups. Twice's distinctive point choreography—including for "Cheer Up" (2016), "TT" (2016) and "Signal" (2017)— became dance crazes and viral
memes A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
imitated by many celebrities in South Korea. In a survey conducted by media outlet ''Sports Chosun'' done in 2020 wherein representatives from several Korean entertainment agencies were surveyed on their choice for the top girl group, Twice was ranked at number 1 with 83 points, with agency officials citing the group's strong digital and physical sales alongside their pan-Asia success. A similar survey was conducted by media outlet ''Sports Seoul'' in the same year, with Twice also ranking at number 1 as the best female idol group among Korean entertainment industry officials with 111 points, citing the group's role in leading the re-emergence of girl groups in the Korean wave. In Japan, the group's positive reputation and relatability amongst fans were attributed by local media to the presence of Japanese members Momo, Sana, and Mina and gained Twice fame in the country even before their debut.
NHK , also known as NHK, is a Japanese public broadcaster. NHK, which has always been known by this romanized initialism in Japanese, is a statutory corporation funded by viewers' payments of a television license fee. NHK operates two terrestr ...
News credited the group's commercial success with helping mend relations between Japan and South Korea. An example of Twice's popularity in Japan was seen after the release of their song "TT", in which the track's signature pose was imitated by several Japanese celebrities and idols including AKB48 and
Nogizaka46 is a Japanese female idol group produced by Yasushi Akimoto, created as the of the group AKB48. They are the first group from the Sakamichi Series, which also includes sister groups Sakurazaka46 (formerly Keyakizaka46), Yoshimotozaka46, and ...
. When Twice officially debuted in Japan through the release of their compilation album ''#Twice'', the Tokyo Tower Observatory commemorated the event by displaying "TT" on the landmark—it was the first time that the Tokyo Tower had collaborated with an artist for a display, and was regarded as an unusual development by local media. Japanese newspaper ''
Yomiuri Shimbun The (lit. ''Reading-selling Newspaper'' or ''Selling by Reading Newspaper'') is a Japanese newspaper published in Tokyo, Osaka, Fukuoka, and other major Japanese cities. It is one of the five major newspapers in Japan; the other four are t ...
'' called Twice the "new protagonist in the dominance of Japan's Korean wave content market", while Korean press remarked that the group is "reigniting the heat of K-pop in Japan". Twice is one of two Korean acts that have been credited with leading a third " Hallyu" wave in Japan. Internationally, Twice's notable bubblegum pop sound and distinctive choreography has led to the group receiving recognition by ''Time'' magazine as among the stand-out groups in K-pop. With much of K-pop's success in the United States being attributed to most Korean acts employing either hip-hop or EDM as their sonic base, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' has noted the success of Twice in making their bubblegum sound attract Western appeal, following the group's release of their song " Dance The Night Away". The ''
South China Morning Post The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained ...
'' has named Twice as among three major female K-pop groups who are considered as "game-changers in a boy band-led industry", which was seen when Twice's eighth EP '' Feel Special'' became the bestselling girl group album in South Korea in 2019 and their feat of being the first Korean female group to hold a Japanese dome tour. The group's domestic and international success has led to ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' magazine to include them in their " 30 Under 30" list in 2020. Twice was also included in ''Forbes'' Asia's inaugural "100 Digital Stars" list, which highlights personalities from the Asia-Pacific region with an established influence in social and digital media. The group was included in ''Bloomberg'''s Pop Star Power Rankings for the month of July 2020, ranking at number 12.


Awards and achievements

Twice received its first award at the 2015 Mnet Asian Music Awards as Best New Female Artist, followed by another New Artist Award at the 2016 Golden Disc Awards. In 2016, Twice won its first music program award with " Cheer Up" on the May 5 episode of ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...
''. The group also won several main and grand prize awards including Song of the Year with "Cheer Up" in two major music awards shows, Melon Music Awards and
Mnet Asian Music Awards The MAMA Awards (formerly Mnet Asian Music Awards) is a major music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there are other As ...
. Their second EP, '' Twicecoaster: Lane 1'', was the fifth-highest-selling K-pop album of 2016 and the highest among girl groups. In 2017, "
Signal In signal processing, a signal is a function that conveys information about a phenomenon. Any quantity that can vary over space or time can be used as a signal to share messages between observers. The '' IEEE Transactions on Signal Processing' ...
" from their fourth extended play of the same name achieved Twice's second Song of the Year award at the 2017 Mnet Asian Music Awards, making them the first artist to consecutively win the grand prize. With a total of 36 music program trophies in 2017, Twice recorded the most wins received in a single year. Twice ranked second on
Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike in Nov ...
's Breakout Artists of 2017 and became the first overseas female act to achieve a rookie triple crown on the 50th Oricon Annual Ranking. Twice also placed first in rookie artist total sales in 2017, with sales reaching 1.54 billion
yen The is the official currency of Japan. It is the third-most traded currency in the foreign exchange market, after the United States dollar (US$) and the euro. It is also widely used as a third reserve currency after the US dollar and the e ...
, as well as first-place among albums and singles for ''#Twice'' and " One More Time" respectively. By May of the following year, they became the first artist to win seven consecutive Triple Crowns on ''
Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
''. Twice received their third consecutive Song of the Year award at the 2018 Mnet Asian Music Awards with "What Is Love?" from their fifth extended play of the same name, making them the first group to win the award for three consecutive years. Twice topped the list of Korea's most popular music video on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
for two consecutive years with "Cheer Up" (2016) and "
Knock Knock Knock Knock may refer to: * Knock-knock joke, a type of joke Film and television * Knock Knock (1940 film), ''Knock Knock'' (1940 film), an animated short film noted for the first appearance of Woody Woodpecker * ''Knock Knock'' (2007 film), a ...
" (2017). In 2020, Twice became the K-pop girl group with the most music show wins totaling 106 wins as well as the fastest group to reach that number. Twice were included in ''Variety'''s Youth Impact Report 2016—an annual list of young entertainers who have made an impact in the industry over the past year—at number 54 as the only K-pop group on the list. In 2017, Twice received the Minister of Culture, Sports and Tourism Commendation at the
Korean Popular Culture and Arts Awards The Korean Popular Culture and Arts Awards () is an annual South Korean government-run awards ceremony hosted by the Ministry of Culture, Sports and Tourism's Korea Creative Content Agency. The ceremony, which was first held in 2010, "honor those ...
. They were then recognized as the only Asian act on ''Billboards 21 Under 21 2017: Music's Next Generation, an annual ranking that highlights some of the world's most powerful young voices across various music genres. In 2021, Twice's tenth extended play, ''Taste of Love'', peaked at number-one on the ''Billboard'' Top Album Sales chart, making it the first EP from a girl group to do so. It was also the first EP from a girl group to enter the top 10 of the ''Billboard'' 200.


Endorsements

Even before the official debut of Twice, the nine members had signed contracts as exclusive models for school uniform brand Skoolooks, alongside J. Y. Park. By December 2015, Twice had signed ten CF contracts, totaling earnings of KRW1.8 billion. By February 2017, they had one of the fastest growths in the advertising industry as the group's rate charged for endorsement hit 200 million won for 6 months and 300 million won for a year. Twice is one of the celebrity endorsers of Lotte Duty Free. They also collaborated with shoe company Spris and created their own shoe brand called "Twice by Spris". In early 2017, Twice was selected by beverage maker Donga Otsuka to promote the company's flagship sports drink
Pocari Sweat , Pokari Suetto is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. It was launched in 1980, and is mostly well known across Asia and the Middle East; it is also available in East Asia, Southeast Asia, Australia and Mexico. Poca ...
on its 30th anniversary. They became the first idol group to model for the brand. Pocari Sweat recorded 100 billion won sales for the first half of the year, a 10% increase over 2016's sales. As of 2017, Twice has represented about 30 different brands including cosmetics, clothing, online and mobile games, food and beverages, credit cards, and more. Twice's first TV commercial in Japan for
Ymobile Y!mobile is a Japanese mobile phone operator. Y!mobile is a brand used by SoftBank Corp., a subsidiary of Japanese telecommunications company SoftBank Group Corporation, that provides mobile telecommunications and ADSL services. The current CEO o ...
was aired nationwide starting February 2, 2018, incorporating a pop arrangement of "
Y.M.C.A. YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams in London, originally ...
" and Twice's signature "TT pose". In 2019, Twice was selected as South Korean ambassador of Estée Lauder. The group also became "Global Benchsetters" for Philippine clothing brand Bench. In March 2021, Kyungnam Pharmaceuticals announced that it had selected Twice as the representatives for its flagship vitamin brand Lemona. Later that year, Nintendo Korea featured Twice playing the
Nintendo Switch The is a hybrid video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a Tablet computer#Gaming tablet, tablet that can either be docking station, docked for use as a home video ...
game ''Mitopia'' in a video. In August 2021, the group was chosen to perform for Shopee Philippines's 9.9 Super Shopping Day TV special that was held on September 9. On October 16, 2021, Scarlett Whitening, an Indonesian beauty brand known for its skin whitening products, introduced Twice as their brand ambassadors. The endorsement was, however, criticized by fans, calling JYP Entertainment to withdraw the deal as it would be "unethical" for Twice to endorse a brand with skin whitening products, "knowing that they have fans with darker skin complexions".


Members

*
Nayeon Im Na-yeon (; born September 22, 1995), known mononymously as Nayeon, is a South Korean singer. She became a member of the South Korean girl group Twice, under JYP Entertainment, in 2015 as a winning contestant of the reality survival televis ...
() – vocalist, dancer *
Jeongyeon Yoo Jeong-yeon (; born 1 November 1996), known mononymously as Jeongyeon (), is a South Korean singer. She is a member of Twice, a South Korean girl group formed by JYP Entertainment. Early life Jeongyeon was born as Yoo Kyung-wan on 1 Novemb ...
() – vocalist *
Momo Momo may refer to: Geography * Momo (department), a division of Northwest Province in Cameroon * Momo, Gabon, a town in the Woleu-Ntem province of Gabon * Momo, Piedmont, a town in the province of Novara, in northern Italy * Joffrey Tower, in ...
() – dancer, vocalist, rapper *
Sana Sana may refer to: Places * Sanaa, the capital of Yemen * Sana (river), a river in Bosnia and Herzegovina * Sana, Bhutan, a town in Bhutan * Sana, Haute-Garonne, a commune in France * Sana, Iran, a village in Iran * Sana, Mali, a commune in M ...
() – vocalist *
Jihyo Park Ji-hyo (; born Park Ji-soo on February 1, 1997), known mononymously as Jihyo, is a South Korean singer. She is the leader and vocalist of the South Korean girl group Twice, formed by JYP Entertainment in 2015. Life and career Early life ...
() – leader, vocalist * Mina () – dancer, vocalist *
Dahyun Kim Da-hyun (; born May 28, 1998), known mononymously as Dahyun, is a South Korean singer and rapper. She is a member of the South Korean girl group Twice, formed by JYP Entertainment in 2015. Life and career Dahyun was born in Seongnam, ...
() – rapper, vocalist *
Chaeyoung Son Chae-young (; born April 23, 1999), known mononymously as Chaeyoung, is a South Korean rapper and singer. She is a member of the South Korean girl group Twice, formed by JYP Entertainment. Early life Chaeyoung was born in Seoul, South K ...
() – rapper, vocalist *
Tzuyu Chou Tzu-yu ( zh, 周子瑜}; , born 14 June 1999), known mononymously as Tzuyu (, ), is a Taiwanese singer based in South Korea. She is the only Taiwanese member of the girl group Twice, formed by JYP Entertainment in 2015. Life and career ...
() – dancer, vocalist


Timeline

In July 2019, Mina took a break from activities due to her sudden extreme anxiety and insecurity problems in performing on stage. She resumed her activities in February 2020. In October 2020, Jeongyeon took a break from all activities due to her
anxiety disorder Anxiety disorders are a cluster of mental disorders characterized by significant and uncontrollable feelings of anxiety and fear such that a person's social, occupational, and personal function are significantly impaired. Anxiety may cause physi ...
. She resumed her activities on January 31, 2021, at the
30th Seoul Music Awards The 30th Seoul Music Awards, organized by Sports Seoul and broadcast through KBS N and Niconico, on January 31, 2021. The ceremony was held with no on-site audience due to the COVID-19 pandemic. Background On January 24, 2021, Shin Dong-yup, K ...
. In August–November 2021, Jeongyeon went on hiatus again due to
panic Panic is a sudden sensation of fear, which is so strong as to dominate or prevent reason and logical thinking, replacing it with overwhelming feelings of anxiety and frantic agitation consistent with an animalistic fight-or-flight reactio ...
and anxiety disorder.


Discography

;Korean albums * ''
Twicetagram ''Twicetagram'' is the debut and first Korean studio album by South Korean girl group Twice. It was released on October 30, 2017, by JYP Entertainment and distributed through Genie Music. The title ''Twicetagram'' refers to their official Instagr ...
'' (2017) * '' Eyes Wide Open'' (2020) * '' Formula of Love: O+T=<3'' (2021) ;Japanese albums * '' BDZ'' (2018) * '' &Twice'' (2019) * '' Perfect World'' (2021) * '' Celebrate'' (2022)


Concerts and tours

;Concert tours * Twice 1st Tour: Twiceland – The Opening (2017) * Twice Debut Showcase "Touchdown in Japan" (2017) * Twice Showcase Live Tour 2018 "Candy Pop" (2018) * Twice 2nd Tour: Twiceland Zone 2 – Fantasy Park (2018) * Twice 1st Arena Tour 2018 "BDZ" (2018) * Twice Dome Tour 2019 "#Dreamday" (2019) * Twicelights World Tour (2019–2020) * Twice 4th World Tour "III" (2021–2022) ;Online concerts * Twice: World in a Day (2020) * Twice in Wonderland (2021)


Filmography

* '' Twice: Seize the Light''


See also

*
List of best-selling girl groups A girl group is a popular music act featuring several female singers who generally harmony, harmonize together. Girl groups have been popular at least since the heyday of the The Boswell Sisters, Boswell Sisters beginning in the 1930s, but the t ...


References


External links

* * {{Authority control 2015 establishments in South Korea Grand Prize Golden Disc Award recipients Japanese-language singers of South Korea JYP Entertainment artists K-pop music groups Melon Music Award winners MAMA Award winners Musical groups established in 2015 Musical groups from Seoul Republic Records artists Singing talent show winners South Korean dance music groups South Korean girl groups Warner Music Japan artists