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Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
(P&G) is an American multinational
consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but ...
corporation with a portfolio of brands.


Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: *
Always Always may refer to: Film and television * ''Always'', a 1985 film directed by Henry Jaglom * ''Always'' (1989 film), a 1989 romantic comedy-drama directed by Steven Spielberg * ''Always'' (2011 film), a 2011 South Korean film, also known as '' ...
menstrual hygiene products *
Ariel Ariel may refer to: Film and television *Ariel Award, a Mexican Academy of Film award * ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki * ''ARIEL Visual'' and ''ARIEL Deluxe'', 1989 and 1991 anime video series based on the novel series ...
laundry detergent *
Bounty Bounty or bounties commonly refers to: * Bounty (reward), an amount of money or other reward offered by an organization for a specific task done with a person or thing Bounty or bounties may also refer to: Geography * Bounty, Saskatchewan, a g ...
paper towel A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of perforated shee ...
s, sold in the United States and Canada * Charmin bathroom tissue and moist towelettes *
Crest Crest or CREST may refer to: Buildings *The Crest (Huntington, New York), a historic house in Suffolk County, New York *"The Crest", an alternate name for 63 Wall Street, in Manhattan, New York *Crest Castle (Château Du Crest), Jussy, Switzerla ...
toothpaste Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, a ...
*
Dawn Dawn is the time that marks the beginning of twilight before sunrise. It is recognized by the appearance of indirect sunlight being scattered in Earth's atmosphere, when the centre of the Sun's disc has reached 18° below the observer's horizo ...
dishwashing * Downy fabric softener and dryer sheets *
Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...
washing up liquid * Febreze odor eliminator *
Gain Gain or GAIN may refer to: Science and technology * Gain (electronics), an electronics and signal processing term * Antenna gain * Gain (laser), the amplification involved in laser emission * Gain (projection screens) * Information gain in de ...
laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid *
Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gil ...
razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant * Head & Shoulders shampoo *
Olay Olay, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue. Ear ...
personal and beauty products * Oral-B oral hygiene products * Pampers & Pampers Kandoo and
Luvs Luvs is a brand of disposable diapers made by Procter & Gamble. Luvs were sold as "Deluxe" diapers in the late 1980s. Today they are sold as budget diapers since 1994. The Luvs brand also includes baby wipes. Brand history *1976: The brand is i ...
disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. * Pantene haircare products * SK-II beauty products *
Tide Tides are the rise and fall of sea levels caused by the combined effects of the gravity, gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another. Tide t ...
laundry detergents and products *
Vicks Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Helen of Troy Limited. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the “Quil” lin ...
cough and cold products


Brands by product type


Dishwashing

*
Dawn Dawn is the time that marks the beginning of twilight before sunrise. It is recognized by the appearance of indirect sunlight being scattered in Earth's atmosphere, when the centre of the Sun's disc has reached 18° below the observer's horizo ...
dishwashing liquid *
Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...
washing-up liquid * Joy dishwashing liquid (outside the United States) *
Gain Gain or GAIN may refer to: Science and technology * Gain (electronics), an electronics and signal processing term * Antenna gain * Gain (laser), the amplification involved in laser emission * Gain (projection screens) * Information gain in de ...
dishwashing liquid * Ivory dishwashing liquid *Cascade dishwasher detergent


Menstrual hygiene

*
Always Always may refer to: Film and television * ''Always'', a 1985 film directed by Henry Jaglom * ''Always'' (1989 film), a 1989 romantic comedy-drama directed by Steven Spielberg * ''Always'' (2011 film), a 2011 South Korean film, also known as '' ...
pads and menstrual hygiene products * Tampax tampons *Whisper menstrual hygiene products


Haircare

*Ascend hair care products *
Aussie Aussie is Australian slang for ''Australian'', both the adjective and the noun, and less commonly, Australia. Pronunciation In Australia, New Zealand, South Africa, the United Kingdom, and Ireland, the word is pronounced , hence the alternati ...
haircare (shampoos/conditioners/styling aids) *
Braun Braun is a common surname, originating from the German word for the color brown. The name is the 22nd most common family name in Germany. Many German emigrants to the United States also changed their name to ''Brown'' (''see Brown (surname)'') ...
hair care and grooming products * Frederic Fekkai hair care products sold * Head & Shoulders shampoo *
Herbal Essences Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as ''Clairol herbal essence shampoo''). There are 29 collections of ...
hair care products (formerly part of Clairol) * Nicky Clarke hair products * Pantene hair care products (purchased from
Hoffmann-La Roche F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX ...
in 1985) * Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)


Healthcare products

*Align probiotics *
Crest Crest or CREST may refer to: Buildings *The Crest (Huntington, New York), a historic house in Suffolk County, New York *"The Crest", an alternate name for 63 Wall Street, in Manhattan, New York *Crest Castle (Château Du Crest), Jussy, Switzerla ...
toothpaste *Femibion (acquired from Merck Group) *Fixodent denture adhesive * Iliac/ Nasivin (acquired from Merck Group) *
Metamucil Metamucil is a fiber supplement. Introduced in 1934 by G. D. Searle & Company, Metamucil was acquired by Procter & Gamble in 1985. The name is a combination of the Greek word for change (meta) and the class of fiber that it utilizes (mucilage). ...
laxative/fiber supplement (acquired G. D. Searle & Company in 1985) *Neurobion (acquired from Merck Group) *
New Chapter New Chapter, Inc. is the American manufacturer of the New Chapter brand of vitamins and other organic dietary supplements. Based in Brattleboro, Vermont, the company is a Public Benefit Corporation (PBC) subsidiary of Procter & Gamble. The co ...
dietary supplements * Oral-B toothbrushes and other oral hygiene products * Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of
Norwich Eaton Pharmaceuticals The Procter & Gamble Company (P&G) is an American multinational Final good, consumer goods corporation headquartered in Cincinnati, Cincinnati, Ohio, founded in 1837 by William Procter (industrialist), William Procter and James Gamble (industr ...
in 1982) *
Prilosec OTC Omeprazole, sold under the brand names Prilosec and Losec, among others, is a medication used in the treatment of gastroesophageal reflux disease (GERD), peptic ulcer disease, and Zollinger–Ellison syndrome. It is also used to prevent upper g ...
(licensed from AstraZeneca) *Sangobion (acquired from Merck Group) *
Scope Scope or scopes may refer to: People with the surname * Jamie Scope (born 1986), English footballer * John T. Scopes (1900–1970), central figure in the Scopes Trial regarding the teaching of evolution Arts, media, and entertainment * Cinem ...
mouthwash * Seven Seas (acquired from Merck Group) *
Vicks Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Helen of Troy Limited. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the “Quil” lin ...
cough and cold products


Household

* 9 Elements cleaning products *Ace
stain remover Stain removal is the process of removing a mark or spot left by one substance on a specific surface like a fabric. A solvent or detergent is generally used to conduct stain removal and many of these are available over the counter. Stain preventi ...
liquid *
Bounce Bounce or The Bounce may refer to: * Deflection (physics), the event where an object Collision, collides with and bounces against a plane surface Books * Mr. Bounce, a character from the Mr. Men series of children's books Broadcasting, film and ...
fabric-softener sheet for dryers *
Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...
(known as
Dreft Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwasher ...
in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent * Febreze odor control *
Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...
cleaning products *Jar dishwashing liquid and dishwasher detergent *Mif (Russian: Миф) dishwashing liquid and dishwasher detergent *
Mr. Clean Mr. Clean (or Mr. Proper) is a brand name and mascot, owned by the American company Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge. The all-purpose cleaner was originally formulated by Linwoo ...
household cleaners * Pampers disposable diapers *Puffs tissues *
Luvs Luvs is a brand of disposable diapers made by Procter & Gamble. Luvs were sold as "Deluxe" diapers in the late 1980s. Today they are sold as budget diapers since 1994. The Luvs brand also includes baby wipes. Brand history *1976: The brand is i ...
disposable diapers *Safeguard antibacterial soap *
Swiffer Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999 the brand uses the " razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue ...
cleaning products * Microban cleaning products


Laundry detergents

*
Ariel Ariel may refer to: Film and television *Ariel Award, a Mexican Academy of Film award * ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki * ''ARIEL Visual'' and ''ARIEL Deluxe'', 1989 and 1991 anime video series based on the novel series ...
laundry detergent *
Bold In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. Methods and use The most common methods in W ...
laundry detergent *Bonux laundry detergent * Cheer laundry detergent * Daz detergent * Downy fabric softener *
Dreft Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwasher ...
laundry detergent *Era laundry detergent * Fairy Non-Bio laundry detergent *Gain laundry detergent *Ola laundry soap *PMC laundry soap *
Tide Tides are the rise and fall of sea levels caused by the combined effects of the gravity, gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another. Tide t ...
laundry detergent *Lenor fabric softener and cleaning products *Mif (Russian: Миф) laundry detergent


Skin care

*Fresco bar soap * Ivory bar * Old Spice aftershave, skin care and hair care products *
Secret Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controvers ...
antiperspirants and deodorants


Divested brands

Brands owned by Procter & Gamble in the past, but since divested: *
Actonel Risedronic acid, often used as its sodium salt risedronate sodium, is a bisphosphonate. It slows down the cells which break down bone. It's used to treat or prevent osteoporosis, and treat Paget's disease of bone. It is taken by mouth. It was pa ...
(pharmaceutical division was spun off into Warner Chilcott in 2009) * Aleve,
naproxen sodium Naproxen is a nonsteroidal anti-inflammatory drug (NSAID) used to treat pain, menstrual cramps, inflammatory diseases such as rheumatoid arthritis, gout and fever. It is taken orally. It is available in immediate and delayed release formulati ...
( NSAID) drug, acquired by
Bayer Bayer AG (, commonly pronounced ; ) is a German multinational corporation, multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of busi ...
in 1997 *Asacol * Attends line of
incontinence Incontinence or Incontinent may refer to: *Fecal incontinence, the involuntary excretion of bowel contents *Urinary incontinence, the involuntary excretion of urine * Lack of moderation or self-control, especially related to sexual desire - see I ...
and sanitary products. Sold to PaperPak in 1999. * Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to
Redox Brands Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G wo ...
in 2000 *
Camay Camay is an American brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many yea ...
lightly scented bath soap, sold to
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...
in 2014/15. *
Chloraseptic Chloraseptic is an American brand of oral analgesic that is produced by Tarrytown, New York-based Prestige Consumer Healthcare, used for the relief of sore throat and mouth pain. Its active ingredient is phenol (just in Sore Throat Spray, not in ...
throat medicine and lozenges sold to Prestige Brands. *Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands. * Clairol, formerly a
personal Personal may refer to: Aspects of persons' respective individualities * Privacy * Personality * Personal, personal advertisement, variety of classified advertisement used to find romance or friendship Companies * Personal, Inc., a Washington, ...
products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products. It was sold to
Coty, Inc. Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and re ...
, on October 1, 2016 **Balsam coloring brand (part of Clairol) **Natural Instincts hair coloring (part of Clairol) **Perfect Lights hair coloring (part of Clairol) *
Coast The coast, also known as the coastline or seashore, is defined as the area where land meets the ocean, or as a line that forms the boundary between the land and the coastline. The Earth has around of coastline. Coasts are important zones in n ...
bar-soap brand sold to
Dial Corporation Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
in 2000. Dial now owned by
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organi ...
, Coast brand now owned by High Ridge Brands. *
Comet A comet is an icy, small Solar System body that, when passing close to the Sun, warms and begins to release gases, a process that is called outgassing. This produces a visible atmosphere or coma, and sometimes also a tail. These phenomena ar ...
long-time P&G brand of cleanser owned now by Prestige Brands *
Crisco Crisco is an American brand of shortening that is produced by B%26G Foods. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil, originally cottonseed oil. Additional products marketed un ...
(vegetable oil and shortening) sold to
The J.M. Smucker Company The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...
then sold to
B&G Foods B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. ...
* Crush/ Hires/
Sun Drop Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orange ...
carbonated soft drinks (sold to Cadbury Schweppes in late 1980s) * Dantrium sold to JHP Pharmaceuticals and SpePharm *
Dash The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen b ...
taken over by Dalli-Werke (dalli group) *Dari Creme and Star margarine (Philippines), sold to Philippine Dairy Products Corporation (now Magnolia Inc.) in 1995 *
Duncan Hines Duncan Hines (March 26, 1880 – March 15, 1959) was an Americans, American pioneer of restaurant ratings for travelers. He is best known today for the brand of food products that bears his name. Early life Hines was born in Bowling Green, Kentu ...
packaged cake mixes, sold to Aurora Foods (now
Pinnacle Foods Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018. History The company was foun ...
) in 1998 *
Duracell Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, rechargeables and smart power systems, owned by Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, ...
batteries sold to Berkshire Hathaway in 2016. *Escudo (Safeguard soap in Mexico), sold to
Kimberly-Clark Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand n ...
in 2016. *Fisher Nuts sold to John B. Sanfilippo and Son, Inc., in 1995 *Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004 * Folgers coffee was acquired by
The J.M. Smucker Company The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...
based in
Orrville, Ohio Orrville is a city in Wayne County, Ohio, United States. It is about 9 miles east of Wooster and 20 miles southwest of Akron. The population was 8,380 at the 2010 census. The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in ...
, in June 2008. * Gleem toothpaste (still being made by P&G, merged into the Crest brand as ''Crest Fresh and White'' * Hawaiian Punch now owned by
Dr Pepper Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Euro ...
/
7up 7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up comp ...
* Iams cat and dog foods sold to Mars Corporation in 2014. *Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009 * Jif (peanut butter) divested by Procter & Gamble in a
spin-off Spin-off may refer to: *Spin-off (media), a media work derived from an existing work *Corporate spin-off, a type of corporate action that forms a new company or entity * Government spin-off, civilian goods which are the result of military or gove ...
to their stockholders, followed by an immediate
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
with
The J.M. Smucker Company The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...
in 2002 * Joy operations in the United States was sold to JoySuds LLC in September 2019. *
Lava Lava is molten or partially molten rock (magma) that has been expelled from the interior of a terrestrial planet (such as Earth) or a moon onto its surface. Lava may be erupted at a volcano or through a fracture in the crust, on land or un ...
sold to
WD-40 WD-40 is an American brand and the trademark of a penetrating oil manufactured by the WD-40 Company based in San Diego, California. The formula for WD-40 was invented for the Rocket Chemical Company as early as 1953 before it evolved into the ...
in 1999 *
Lilt Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar, and the Seychelles only. Since the 1970s Lilt has been promoted with the advertising slogan "the totally tropical taste." B ...
Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued *Max Factor (sold to Coty) *Mayon cooking oil *
Millstone coffee Millstone Coffee was a brand of coffee sold in the US, a division of the J.M. Smucker Company. The company sold whole bean and ground coffee in retail settings and on its website. History The company was founded in Everett, Washington, in 1981. ...
was acquired by
The J.M. Smucker Company The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...
as part of its Folger's coffee acquisition in
Orrville, Ohio Orrville is a city in Wayne County, Ohio, United States. It is about 9 miles east of Wooster and 20 miles southwest of Akron. The population was 8,380 at the 2010 census. The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in ...
in June 2008, Discontinued since 2016. * Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (now owned by Unilever) * Oxydol sold to
Redox Brands Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G wo ...
in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. *Perla laundry bar soap (Philippines) sold to SCPG Asia-Pacific * Pert Plus was sold to Innovative Brands, LLC in July 2006. *
PG Tips PG Tips is a brand of tea in the United Kingdom manufactured by Ekaterra. Brand name In the 1930s, Brooke Bond launched PG Tips in the tea market in the United Kingdom under the name ''Pre-Gestee'' - a variant of the original name "Digestive Tea. ...
tea; now owned by
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...
. *
Prell Prell is a viscous, pearl-green shampoo and conditioner product manufactured by Scott's Liquid Gold-Inc through their Neoteric Cosmetics subsidiary. History Prell was introduced by Procter & Gamble in 1947. The original formula was a clear gree ...
shampoo sold to
Prestige Brands International Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
in 1999 *Primex shortening (sold to ACH in 2001) *
Pringles Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's. As of 2011, Pri ...
potato chips sold to
Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...
in June 2012 *
Pur (brand) Pur (styled PŪR; pronounced as "pure") is a division of Helen of Troy Limited that produces Pur Water products. Pur's products include water filter faucet mounts, pitchers, side taps, dispensers, coolers, and filtration systems for Kenmore refr ...
brand of water filtration products. The brand was acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount. * Royale (
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
) brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products. *Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974-1978 *
Spic and Span Spic and Span is a brand of all-purpose household cleaner marketed by KIK Custom Products Inc. for home consumer use and by Procter & Gamble for professional (non-home-consumer) use. History On June 15, 1926, Whistle Bottling Company of Johnsonb ...
now owned by
The Spic and Span Company Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
, a division of Prestige Brands * Sunny Delight orange drink spun off in 2004. *Sunshine margarine *
Sure SuRe (The Standard for Sustainable and Resilient Infrastructure) is a global voluntary standard which integrates key criteria of sustainability and resilience into infrastructure development and upgrade. It has been developed by the Swiss Global In ...
anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands * Swisse the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017 * ThermaCare brand heat wraps sold to medical company Wyeth in 2008 *Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973. *Top Job all-purpose cleaner merged into the
Mr. Clean Mr. Clean (or Mr. Proper) is a brand name and mascot, owned by the American company Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge. The all-purpose cleaner was originally formulated by Linwoo ...
brand in 1990 *Victor shortening * Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015 * Wella, Clairol, CoverGirl Makeup sold to
Coty Inc Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and reta ...
(2016) *Whirl butter flavored oil (sold to ACH in 2001) *Wondra brand of hand lotion sold from 1976 to 1989. *
Zest Zest may refer to: Common usage * Zest (ingredient), the outer peel of a citrus fruit ** Zester, a tool for preparing zest ** Twist (cocktail garnish), a piece of zest * Zest (positive psychology), a component of character Brands * Zest (brand ...
deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011


Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out: *Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores *Big Top, brand of peanut butter before Jif made its debut. *Blossom, facial soap *Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977. *
Citrus Hill Citrus Hill was a brand of orange juice introduced by Procter & Gamble in the United States market in 1982, later used for other fruit juices and beverages. The launch of Citrus Hill occurred when P&G acquired Florida-based Ben Hill Griffin In ...
, orange juice drink sold from 1983 to 1992 *Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent. *Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980. *
Encaprin Encaprin was a brand of safety-coated aspirin capsules made by Procter & Gamble in the mid-1980s through its Norwich Eaton Pharmaceuticals division. In 1986, the brand was involved in a cyanide poisoning hoax, and its sales never recovered. Histo ...
, coated aspirin *Fling, disposable dishcloth brand. *Fluffo, golden yellow shortening sold mid-1950s to early 1960s. *Fresco bath soap * Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White. *Hidden Magic, hair spray. *High Point instant decaffeinated coffee, which had
Lauren Bacall Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary Aw ...
in its commercials; produced from 1974 to 1986. *Monchel, beauty soap *Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000. *OK, economy bar and packaged laundry soap. * Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s. *Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America) *Shasta, cream shampoo sold late 1940s-mid-1950s. *Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990. *Star Soap and Star Naphtha Soap Chips *Stardust, dry chlorine bleach (extensively test-marketed during the 1960s) *Sunshine Margarine * Swash, a range of laundry products and later a laundry appliance *Teel, liquid dentifrice sold late 1930s to late 1940s. *Tempo, brand of dry wipes, produced from 2000 to 2010. *Tender Leaf, tea brand sold from 1940s to 1975. *Thrill, dishwashing liquid last made in 1973 *Torengos, stackable, triangular-shaped, corn-based snack chip sold from 2001 to 2003 *Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.


References

{{DEFAULTSORT:List Of Procter and Gamble Brands Procter and Gamble
Procter Procter is a surname, and may refer to * Adelaide Anne Procter (1825–1864), British poet, daughter of Bryan Procter * Andrew Procter (cricketer) (born 1968), English cricketer * Andrew Procter (born 1983), British association football player fo ...