Zest (brand)
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Zest (brand)
Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 with the slogan "For the first time in your life, feel really clean." History Zest was originally introduced by Procter & Gamble in 1955 and nationally launched in 1957. Zest was originally positioned as a deodorant bar that included both standard soap and synthetic detergent ingredients. The synthetic detergent ingredient prevented the deposition of soap scum in the presence of hard water. Marbled in appearance, Zest originally came in two variants: Aqua and the yellow, lemon-scented Citrus. By the mid-1960s, the bar no longer had a marbled appearance. In 2011, Procter & Gamble sold the North American and Caribbean rights of Zest to Brynwood Partners VI LP, a Stamford, Connecticut-based firm, through its subsidiary, High Ridge Brands Company. A company repre ...
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Zest Logo
Zest may refer to: Common usage * Zest (ingredient), the outer peel of a citrus fruit ** Zester, a tool for preparing zest ** Twist (cocktail garnish), a piece of zest * Zest (positive psychology), a component of character Brands * Zest (brand) bar soap, a High Ridge Brands trademark * Honda Zest, a car released in 2006 until 2012 * Tata Zest, a car released in 2014 by the Indian company Tata Group Media * '' Zest Of'', a 2008 album recorded by French pop singer Zazie * ''Zest (magazine)'', a magazine published by Hearst Magazines UK Other uses * Zest (festival), an annual inter-collegiate youth festival, hosted by Lingaya's University in Faridabad, India * HMS ''Zest'', a destroyer in service during World War II * Zest Airways, based in the Philippines, the former rebranding of AirAsia Zest * '' Empire Zest'', a Dutch trawler * The Zest award, given by Johnson & Wales University Johnson & Wales University (JWU) is a private university with its main campus in Providence, ...
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Stamford, Connecticut
Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 census. It is in the Bridgeport-Stamford-Norwalk-Danbury metropolitan statistical area, which is part of the New York City metropolitan area (specifically, the New York–Newark, NY–NJ–CT–PA Combined Statistical Area). As of 2019, Stamford is home to nine Fortune 500 companies and numerous divisions of large corporations. This gives it the largest financial district in the New York metropolitan region outside New York City and one of the nation's largest concentrations of corporations. Dominant sectors of Stamford's economy include financial services, tourism, information technology, healthcare, telecommunications, transportation, and retail. Its metropolitan division is home to colleges and universities including UConn Stamford ...
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Unilever Brands
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soa ...
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Soap Brands
Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are used as thickeners, components of some lubricants, and precursors to catalysts. When used for cleaning, soap solubilizes particles and grime, which can then be separated from the article being cleaned. In hand washing, as a surfactant, when lathered with a little water, soap kills microorganisms by disorganizing their membrane lipid bilayer and denaturing their proteins. It also emulsifies oils, enabling them to be carried away by running water. Soap is created by mixing fats and oils with a base. A similar process is used for making detergent which is also created by combining chemical compounds in a mixer. Humans have used soap for millennia. Evidence exists for the production of soap-like materials in ancient Babylon around 2800 BC. ...
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Craig Heyward
Craig William "Ironhead" Heyward (September 26, 1966 – May 27, 2006) was an American professional football player who was a fullback in the National Football League (NFL). He played college football for the Pittsburgh Panthers. He then played for the New Orleans Saints, Chicago Bears, Atlanta Falcons, St. Louis Rams, and Indianapolis Colts in an 11-year NFL career. Professional career He was selected by the New Orleans Saints in the first round (24th pick overall) of the 1988 NFL Draft out of the University of Pittsburgh. Heyward's 3,086 career rushing yards rank third all-time at Pitt in only three seasons. He declared himself eligible for the 1988 draft after his junior year. In 1987 at Pittsburgh, Heyward rushed for 1,791 yards to earn consensus All-America honors and finish fifth in the Heisman Trophy balloting. Heyward was widely regarded as a nightmare for opposing defenses because he was often as big, and sometimes bigger, than the defenders who had to stop him, ...
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James Jordan (publicist)
James J. Jordan Jr. (August 3, 1930 – February 4, 2004) was an American ad-man and sloganeer. He is best known for his work at the BBDO advertising agency, coining such slogans as "Us Tareyton smokers would rather fight than switch!", " Wisk beats ring around the collar", and "Shaefer is the one beer to have when you're having more than one." As Creative Director at BBDO, he oversaw major campaigns for Pepsi, Burger King ("Have it Your Way"), Pillsbury and Campbell Soup. In 1976, he left BBDO to start his own agency, James Jordan, Inc. He later merged his agency with Case & Krone to form Jordan, Case and McGrath, a full-service agency that grew during the 1980s to $500 million in billings. (JCM eventually became JMC&T--Jordan, McGrath, Case & Taylor.) Other slogans penned by Jordan include the following: "Delta is ready when you are." "You're not fully clean unless your Zest-fully clean!" "Soup so Chunky, you'll be tempted to use a fork. But use a spoon--you'll want to g ...
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Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish language, Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended a ...
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BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group. BBDO was named "Network of the Year" in 2005 by trade publications ''Adweek'', ''Advertising Age'' and ''Campaign''. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by '' The Gunn Report'' for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Glob ...
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Brynwood Partners
Brynwood Partners is an American private equity investment firm focused on leveraged buyout and other control investments. Since its founding in 1984, the firm, headquartered in Greenwich, Connecticut, has raised five private equity fund, investment funds, including a $250 million fund in 2005. Through these funds, the company owns firms and brands including Juicy Juice, Balance Bar, and Pearson's Candy Company (Nut Goodie, Salted Nut Roll, Mint Patties, Bun Bars and Bit-O-Honey). The company's managing partners include Hendrik "Henk" J. Hartong, Jr. (co-founder), who had managed Air Express International in the mid-1980s until its $1.15 billion acquisition by Deutsche Post in 1999. Other managing partners include Hendrik J. Hartong III, Ian B MacTaggart, Dario U. Margve, Kevin C. Hartnett, Joan Y. Mccabe and Nicholas DiCarlo (CFO). Investments In 1988, Brynwood Partners purchased Richelieu Foods, a supplier of private-label food products and frozen pizzas. The company produces ...
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Soap
Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are used as thickeners, components of some lubricants, and precursors to catalysts. When used for cleaning, soap solubilizes particles and grime, which can then be separated from the article being cleaned. In hand washing, as a surfactant, when lathered with a little water, soap kills microorganisms by disorganizing their membrane lipid bilayer and denaturing their proteins. It also emulsifies oils, enabling them to be carried away by running water. Soap is created by mixing fats and oils with a base. A similar process is used for making detergent which is also created by combining chemical compounds in a mixer. Humans have used soap for millennia. Evidence exists for the production of soap-like materials in ancient Babylon around 2800 ...
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Soap Scum
Soap scum or lime soap is the white solid composed of calcium stearate, magnesium stearate, and similar alkaline earth metal derivatives of fatty acids. These materials result from the addition of soap and other anionic surfactants to hard water. Hard water contains calcium and magnesium ions, which react with the surfactant anion to give these metallic or lime soaps.{{Ullmann, author=Angelo Nora, Alfred Szczepanek, Gunther Koenen, title=Metallic Soaps, year=2005, doi=10.1002/14356007.a16_361 :2 C17H35COO−Na+ + Ca2+ → (C17H35COO)2Ca + 2 Na+ In this reaction, the sodium cation in soap is replaced by calcium to form calcium stearate. Lime soaps build deposits on fibres, washing machines, and sinks. Synthetic surfactants are less susceptible to the effects of hard water. Most detergents contain builders that prevent the formation of lime soaps. See also * Water softening * Tadelakt, a form of lime-soap-based waterproof plaster * Qadad ''Qadad'' ( ''qaḍāḍ'') or '' ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ...
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