James J. Jordan Jr. (August 3, 1930 – February 4, 2004) was an American ad-man and sloganeer. He is best known for his work at the

BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

, coining such slogans as "

Us Tareyton smokers would rather fight than switch! "Us Tareyton smokers would rather fight than switch!" is a slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company's most visible advertising camp ...

", " Wisk beats ring around the collar", and "Shaefer is the one beer to have when you're having more than one." As Creative Director at BBDO, he oversaw major campaigns for Pepsi, Burger King ("Have it Your Way"), Pillsbury and Campbell Soup. In 1976, he left BBDO to start his own agency, James Jordan, Inc. He later merged his agency with Case & Krone to form Jordan, Case and McGrath, a full-service agency that grew during the 1980s to $500 million in billings. (JCM eventually became JMC&T--Jordan, McGrath, Case & Taylor.) Other slogans penned by Jordan include the following: "Delta is ready when you are." "You're not fully clean unless your Zest-fully clean!" "Soup so Chunky, you'll be tempted to use a fork. But use a spoon--you'll want to get every drop." "If they could just stay little 'til their Carter's wear out." "Quaker Oats. It's the right thing to do." Jordan was born in White Plains, New York. A graduate of

Amherst College Amherst College ( ) is a private liberal arts college in Amherst, Massachusetts. Founded in 1821 as an attempt to relocate Williams College by its then-president Zephaniah Swift Moore, Amherst is the third oldest institution of higher educatio ...

, he would later serve on its

board of trustees A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...

. He died of a

heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which may tr ...

while

snorkeling Snorkeling ( British and Commonwealth English spelling: snorkelling) is the practice of swimming on or through a body of water while equipped with a diving mask, a shaped breathing tube called a snorkel, and usually swimfins. In cooler waters, a ...

in the

Virgin Islands The Virgin Islands ( es, Islas Vírgenes) are an archipelago in the Caribbean Sea. They are geologically and biogeographically the easternmost part of the Greater Antilles, the northern islands belonging to the Puerto Rico Trench and St. Cro ...

, aged 73. He was married to Mary Helen Cronin for 46 years, and had seven children. He is also survived by his 15 grandchildren, one of whom is his namesake; James J Duffy.

References

Amherst College alumni 1930 births 2004 deaths American public relations people People from White Plains, New York 20th-century American businesspeople {{US-business-bio-1930s-stub