|
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group. BBDO was named "Network of the Year" in 2005 by trade publications ''Adweek'', ''Advertising Age'' and ''Campaign''. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by '' The Gunn Report'' for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Glob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnicom Group
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roy Sarles Durstine
Roy Sarles Durstine (December 13, 1886 – November 28, 1962) was an American newspaper reporter, author, and advertising executive who co-founded BBDO and since 1939 was president of Roy S. Durstine, Inc. Early life Durstine was born on December 13, 1886, in Jamestown, North Dakota. He attended Lawrenceville School from 1901 to 1904, and graduated from Princeton University in 1908 with a B.A. in politics, history, and economics. At Princeton, he was chairman of '' The Princeton Tiger,'' president of the Triangle Club, and a member of the Cap and Gown Club. After Princeton, Durstine was a reporter for the New York ''Sun'' for four years, before taking a job as public-relations director for Theodore Roosevelt's 1912 presidential campaign on the "Bull Moose" ticket. After the election, he went into the advertising business, first working for the firm of Calkins & Holden, then co-founding (with James Berrien) the firm of Berrien & Durstine, which lasted from 1914 to 1918. On ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alex Faickney Osborn
Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''. Founding of BBDO In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO. After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account. In 1939, he became BBDO's executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became the president of BBDO. Creativity theorist Osborn became increasingly active as an author, and publishe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bruce Fairchild Barton
Bruce Fairchild Barton (August 5, 1886 – July 5, 1967) was an American author, advertising executive, and Republican Party (United States), Republican politician. He represented Manhattan in the U.S. House of Representatives from 1937 to 1941. In 1940, he ran for election to the U.S. Senate, but was defeated by incumbent Senator James M. Mead. During the 1940 campaign, Barton became a high-profile target of President Franklin D. Roosevelt, who was running for re-election to a third term and identified his opposition with the epithet "Joseph W. Martin Jr., Martin, Barton, and Hamilton Fish III, Fish!" Biography Barton was born in Robbins, Tennessee in 1886, the son of a Congregational clergyman. He grew up in various places throughout the U.S., including the metro Chicago area. Barton was raised in Oak Park, Illinois, ten miles from downtown Chicago on the rail line. Bruce Barton's father, William E. Barton, was a prolific writer and a devout Christian pastor serving the First C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
383 Madison Avenue
383 Madison Avenue, formerly known as the Bear Stearns Building, is a , 47-story skyscraper in the Midtown Manhattan neighborhood of New York City, United States. Built in 2002 for financial services firm Bear Stearns, it was designed by architect David Childs of Skidmore, Owings & Merrill (SOM). It housed Bear Stearns's world headquarters until 2008, when Bear collapsed and was sold to JPMorgan Chase. Since then, JPMorgan's investment banking division has occupied the building. 383 Madison Avenue occupies an entire city block bounded by Madison Avenue, 47th Street, Vanderbilt Avenue and 46th Street. The eastern two-thirds of the building is erected over two stories of tracks leading to the nearby Grand Central Terminal. Above the rectangular base, there are several setbacks tapering to an octagonal tower. The facade is made of granite with glass panels, and the tower is topped by a glass crown. To accommodate the railroad tracks under the site, the foundation and superstr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
George Batten (advertiser)
George Batten (June 19, 1854 Gloucester County, New Jersey – February 16, 1918 Montclair, New Jersey) wasStaff. George Batten dead" "George Batten dead" ''The New York Times'', February 17, 1918. Accessed May 31, 2013. a former N. W. Ayer & Son employee who opened the George Batten Newspaper Advertising Agency on Park Row in New York City in 1891. His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BBDO. Batten's work overseeing advertising for the West Anderson Pork Pie Company caused a furore in his native New Jersey. Batten died on February 16, 1918, aged 63, at his home in Montclair, New Jersey Montclair () is a township in Essex County in the U.S. state of New Jersey. Situated on the cliffs of the Watchung Mountains, Montclair is a wealthy and diverse commuter town and suburb of New York City within the New York metropolitan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Your Hit Parade
''Your Hit Parade'' was an American radio and television music program that was broadcast from 1935 to 1953 on radio, and seen from 1950 to 1959 on television. It was sponsored by American Tobacco's Lucky Strike cigarettes. During its 24-year run, the show had 19 orchestra leaders and 52 singers or groups. Many fans inaccurately referred to the show as ''The Hit Parade''. When the show debuted, there was no agreement on its title. The press referred to it by several names, with the most common being "Hit Parade", "The Hit Parade", and even "The Lucky Strike Hit Parade", also "The Lucky Strike Parade". The program title officially became "Your Hit Parade" on November 9, 1935. Every Saturday evening, the program offered the most popular and bestselling songs of the week. The earliest format involved a presentation of the top 15 songs. Later, a countdown with fanfares led to the top three finalists, with the number one song for the finale. Occasional performances of standards and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DuPont
DuPont de Nemours, Inc., commonly shortened to DuPont, is an American multinational chemical company first formed in 1802 by French-American chemist and industrialist Éleuthère Irénée du Pont de Nemours. The company played a major role in the development of Delaware and first arose as a major supplier of gunpowder. DuPont developed many polymers such as Vespel, neoprene, nylon, Corian, Teflon, Mylar, Kapton, Kevlar, Zemdrain, M5 fiber, Nomex, Tyvek, Sorona, Corfam and Lycra in the 20th century, and its scientists developed many chemicals, most notably Freon (chlorofluorocarbons), for the refrigerant industry. It also developed synthetic pigments and paints including ChromaFlair. In 2015, DuPont and the Dow Chemical Company agreed to a reorganization plan in which the two companies would merge and split into three. As a merged entity, DuPont simultaneously acquired Dow and renamed itself to DowDuPont on August 31, 2017, and after 18 months spin off the merged entity' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William S
William is a male given name of Germanic origin.Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 276. It became very popular in the English language after the Norman conquest of England in 1066,All Things William"Meaning & Origin of the Name"/ref> and remained so throughout the Middle Ages and into the modern era. It is sometimes abbreviated "Wm." Shortened familiar versions in English include Will, Wills, Willy, Willie, Bill, and Billy. A common Irish form is Liam. Scottish diminutives include Wull, Willie or Wullie (as in Oor Wullie or the play ''Douglas''). Female forms are Willa, Willemina, Wilma and Wilhelmina. Etymology William is related to the given name ''Wilhelm'' (cf. Proto-Germanic ᚹᛁᛚᛃᚨᚺᛖᛚᛗᚨᛉ, ''*Wiljahelmaz'' > German ''Wilhelm'' and Old Norse ᚢᛁᛚᛋᛅᚼᛅᛚᛘᛅᛋ, ''Vilhjálmr''). By regular sound changes, the native, inherited English form of the name shoul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Better Living Through Chemistry
The phrase "Better Living Through Chemistry" is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science". The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same. DuPont used the "Better Living Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertisements sought to address "uns ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
