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Cheer (brand)
Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble. It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. Cheer is recognized for its distinctive blue granules, which formerly gave it the nickname "Blue Cheer". The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). Magazine and television ads at the time proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!" This was well known as a sponsor of ''I Love Lucy''. Kinescopes exist of 1950s soap opera episodes with commercials for Cheer still intact, it being a sponsor of shows like ''The Brighter Day''. In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was said to be formulate ...
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Cheer Logo
Cheering involves the uttering or making of sounds and may be used to encourage, excite to action, indicate approval or welcome. The word cheer originally meant face, countenance, or expression, and came through Old French into Middle English in the 13th century from Low Latin ''cara'', head; this is generally referred to the Greek καρα;. ''Cara'' is used by the 6th-century poet Flavius Cresconius Corippus, ''Postquam venere verendam Caesilris ante caram'' (''In Laud em Justini Minoris''). Cheer was at first qualified with epithets, both of joy and gladness and of sorrow; compare She thanked Dyomede for ale ... his gode chere (Chaucer, ''Troylus'') with If they sing ... tis with so dull a cheere (Shakespeare, ''Sonnets'', xcvii.). An early transference in meaning was to hospitality or entertainment, and hence to food and drink, good cheer. The sense of a shout of encouragement or applause is a late use. Defoe (''Captain Singleton'') speaks of it as a sailor's word, and the ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ...
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Laundry Detergent
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value, powdered detergents are sold twice as much compared to liquids in terms of volume. History From ancient times, chemical additives were used to facilitate the mechanical washing of textile fibers with water. The earliest recorded evidence of the production of soap-like materials dates back to around 2800 BC in ancient Babylon. German chemical companies developed an alkyl sulfate surfactant in 1917, in response to shortages of soap ingredients during the Allied Blockade of Germany during World War I. In the 1930s, commercially viable routes to fatty alcohols were developed, and these new materials were converted to their sulfate esters, key ingredients in the commercially i ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by total area. Its southern and western border with the United States, stretching , is the world's longest binational land border. Canada's capital is Ottawa, and its three largest metropolitan areas are Toronto, Montreal, and Vancouver. Indigenous peoples have continuously inhabited what is now Canada for thousands of years. Beginning in the 16th century, British and French expeditions explored and later settled along the Atlantic coast. As a consequence of various armed conflicts, France ceded nearly all of its colonies in North America in 1763. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces. This began an accretion of provinces an ...
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Tide (brand)
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market. Background The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil; (introduced in 1907); the early synthetic detergent, BASF's Fewa (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear)Eduard Smulders, Wolfgang ...
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Bluing (fabric)
Bluing, laundry blue, dolly blue or washing blue is a household product used to improve the appearance of textiles, especially white fabrics. Used during laundering, it adds a trace of blue dye (often synthetic ultramarine, sometimes Prussian blue) to the fabric. Uses White fabrics acquire a slight color cast after use (usually grey or yellow). Since blue and yellow are complementary colors in the subtractive color model of color perception, adding a trace of blue color to the slightly off-white color of these fabrics makes them appear whiter. Laundry detergents may also use fluorescing agents to similar effect. Many white fabrics are blued during manufacturing. Bluing is not permanent and rinses out over time leaving dingy or yellowed whites. A commercial bluing product allows the consumer to add the bluing back into the fabric to restore whiteness. On the same principle, bluing is sometimes used by white-haired people in a blue rinse. Bluing has other miscellaneous hous ...
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I Love Lucy
''I Love Lucy'' is an American television sitcom that originally aired on CBS from October 15, 1951, to May 6, 1957, with a total of 180 half-hour episodes, spanning six seasons. The show starred Lucille Ball, her husband, Desi Arnaz, along with Vivian Vance and William Frawley. The series followed the life of Lucy Ricardo (Ball), a young, middle-class housewife living in New York City, who often concocted plans with her best friends and landlords, Ethel and Fred Mertz (Vance and Frawley), to appear alongside her bandleader husband, Ricky Ricardo (Arnaz), in his nightclub. Lucy is depicted trying numerous schemes to mingle with and be a part of show business. After the series ended in 1957, a modified version of the show continued for three more seasons, with 13 one-hour specials, which ran from 1957 to 1960. It was first known as ''The Lucille Ball–Desi Arnaz Show,'' and later, in reruns, as ''The Lucy–Desi Comedy Hour''. ''I Love Lucy'' became the most-watched show in the U ...
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Jerry Seinfeld (character)
Jerry Seinfeld (; ) is the title character and the main protagonist of the American television program, television sitcom ''Seinfeld'' (1989 in television, 1989–1998 in television, 1998). The straight man among his group of friends, this semi-character (arts), fictionalized version of comedian Jerry Seinfeld was named after, co-created by, based on, and played by Seinfeld himself. The series revolves around Jerry's misadventures with his best friend George Costanza, neighbor Cosmo Kramer, and ex-girlfriend Elaine Benes. He is usually the voice of reason amid his friends' antics and the focal point of the relationship. In contrast to the series' supporting characters, he rarely runs into major personal problems. Jerry is the only main character on the show to maintain the same career (a stand-up comedy, stand-up comedian, like the real Seinfeld) throughout the series. He is the most observational comedy, observational character, sarcastically commenting on his friends' quirky hab ...
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Seinfeld
''Seinfeld'' ( ) is an American television sitcom created by Larry David and Jerry Seinfeld. It aired on NBC from July 5, 1989, to May 14, 1998, over nine seasons and List of Seinfeld episodes, 180 episodes. It stars Seinfeld as Jerry Seinfeld (character), a fictionalized version of himself and focuses on his personal life with three of his friends: best friend George Costanza (Jason Alexander), former girlfriend Elaine Benes (Julia Louis-Dreyfus) and his neighbor from across the hall, Cosmo Kramer (Michael Richards). It is set mostly in an apartment building in Manhattan's Upper West Side in New York City. It has been described as "a show about nothing", often focusing on the slice of life, minutiae of daily life. Interspersed in earlier episodes are moments of stand-up comedy from the fictional Jerry Seinfeld, frequently using the episode's events for material. As a rising comedian in the late 1980s, Jerry Seinfeld was presented with an opportunity to create a show with NBC. He ...
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San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of California cities by population, fourth most populous in California and List of United States cities by population, 17th most populous in the United States, with 815,201 residents as of 2021. It covers a land area of , at the end of the San Francisco Peninsula, making it the second most densely populated large U.S. city after New York City, and the County statistics of the United States, fifth most densely populated U.S. county, behind only four of the five New York City boroughs. Among the 91 U.S. cities proper with over 250,000 residents, San Francisco was ranked first by per capita income (at $160,749) and sixth by aggregate income as of 2021. Colloquial nicknames for San Francisco include ''SF'', ''San Fran'', ''The '', ''Frisco'', and '' ...
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Owsley Stanley
Augustus Owsley Stanley III (January 19, 1935 – March 12, 2011) was an American-Australian audio engineer and clandestine chemist. He was a key figure in the San Francisco Bay Area hippie movement during the 1960s and played a pivotal role in the decade's counterculture. Under the professional name Bear, he was the sound engineer for the rock band the Grateful Dead, recording many of the band's live performances. Stanley also developed the Grateful Dead's Wall of Sound, one of the largest mobile sound reinforcement systems ever constructed. Stanley also helped Robert Thomas design the band's trademark skull logo. Called the Acid King by the media, Stanley was the first known private individual to manufacture mass quantities of LSD. By his own account, between 1965 and 1967, Stanley produced at least 500 grams of LSD, amounting to a little more than five million doses. He died in a car accident in Australia (where he had taken citizenship in 1996) on March 12, 2011.
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