The More You Know (TMYK) is an American
programming block that is programmed by
Hearst Media Production Group
The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, wit ...
(formerly Litton Entertainment), and debuted on October 8, 2016 on
NBC as a replacement for the animation block
NBC Kids. It airs on Saturday mornings on
NBC and
Telemundo, and as of 2017 is replayed Sunday mornings on sister network
Cozi TV
Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1960s to the 2000s.
The network origina ...
. The block's programs are also available through all of NBC's
video on demand venues, including the network's site/app,
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...
, and cable/satellite services.
Based on
NBCUniversal's
series of public service campaigns of the same name, the three-hour weekend morning block features
live-action programming aimed at
pre-teens and
teens that are designed to meet federally mandated
educational programming guidelines.
It is Hearst's fourth
E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks:
Weekend Adventure
Weekend Adventure (originally known as ABC Weekend Adventure and Litton's Weekend Adventure) is an American broadcast syndication, syndicated Block programming, programming block that is produced by Hearst Media Production Group, and airs weekend ...
(
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
),
Dream Team
Dream Team may refer to:
Sport
Basketball
* Dream Team, the 1992 United States men's Olympic basketball team in Barcelona
* Dream Team II, the 1994 U.S. men's national basketball team at the FIBA World Championship
* Dream Team III, the 1996 ...
(
CBS), and
One Magnificent Morning (
The CW).
As of January 6, 2018, a version of the block also airs on NBC's sister network
Telemundo under the name MiTelemundo, with all of its programs dubbed in
Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.
History
Between February 24, 2016 and March 3, 2016, NBCUniversal announced that it would discontinue its existing
weekend morning block NBC Kids, which was programmed by Sprout (now
Universal Kids), in favor of The More You Know, a new, three-hour block produced by
Litton Entertainment, that would feature live-action
educational programming
Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. Vari ...
aimed towards teenagers and their parents.
The block serves as a
brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
Organizations use this ...
of ''
The More You Know''—a series of
public service campaigns first launched by NBC in 1989.
NBC Kids aired for the final time on September 25, 2016. It was thought to be the last conclusive
Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits towards
cable network
Networking cables are networking hardware used to connect one network device to other network devices or to connect two or more computers to share devices such as printers or scanners. Different types of network cables, such as coaxial cable, opt ...
s and online
video on demand services for cartoons and other youth-oriented content. ''The More You Know'' debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for
NBC network coverage of the
2016 Ryder Cup
The 41st Ryder Cup Matches were held in the United States from September 30 to October 2, 2016, at the Hazeltine National Golf Club in Chaska, Minnesota, a suburb southwest of Minneapolis. Europe entered the competition as the cup holders, havin ...
).
On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of
Spanish dubs of The More You Know's programming.
Programming
Current
Former
References
{{DEFAULTSORT:More You Know, The (block)
National Broadcasting Company
Litton Entertainment
Brokered programming
Television programming blocks
Television shows featuring audio description