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The Blip (also known as the Decimation and the Snap) is a major fictional event depicted in the
Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The films are based on characters that appear in American comic books published by ...
(MCU) franchise in which half of all living things in the universe, chosen at random, were exterminated by
Thanos Thanos is a supervillain appearing in American comic books published by Marvel Comics. He was created by writer-artist Jim Starlin, and first appeared in '' The Invincible Iron Man'' #55 ( cover date February 1973). An Eternal– Deviant w ...
snapping his fingers while wielding the
Infinity Stones The Infinity Stones are fictional items in the Marvel Cinematic Universe (MCU). They play a significant role in the first three phases (also called the "Infinity Saga") of the MCU, including being the MacGuffins of the films '' Avengers: Infini ...
in 2018, and then restored in late 2023 by
Bruce Banner The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of '' The Incredible Hulk'' (May 1962). In his comic book a ...
using Infinity Stones recovered from different time periods. "The Blip" appears to refer to the entire event, including the elimination and restoration of the victims. The Blip manifested in the form of the mass disintegration of individual beings into dust, while the reversal had the same dust reforming into the previously deceased individuals, who mostly reappeared in the same location with no direct awareness of what occurred. , aspects of the Blip have been featured in Phase Three and
Four 4 (four) is a number, numeral and digit. It is the natural number following 3 and preceding 5. It is the smallest semiprime and composite number, and is considered unlucky in many East Asian cultures. In mathematics Four is the smallest c ...
of the MCU across various media, including '' Avengers: Infinity War'' (the first depiction) (2018), ''
Ant-Man and the Wasp ''Ant-Man and the Wasp'' is a 2018 American superhero film based on Marvel Comics featuring the characters Scott Lang / Ant-Man and Hope Pym / Wasp. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is th ...
'' (post-credits) (2018), '' Captain Marvel'' (post-credits) (2019), '' Avengers: Endgame'' (2019), '' Spider-Man: Far From Home'' (2019), ''
WandaVision ''WandaVision'' is an American television miniseries created by Jac Schaeffer for the streaming service Disney+, based on Marvel Comics featuring the characters Wanda Maximoff / Scarlet Witch and Vision. It is the first television series in ...
'' (2021), ''
The Falcon and the Winter Soldier ''The Falcon and the Winter Soldier'' is an American television miniseries created by Malcolm Spellman for the streaming service Disney+, based on Marvel Comics featuring the characters Sam Wilson / Falcon and Bucky Barnes / Winter Soldier. ...
'' (2021), and '' Hawkeye'' (2021). The consequences of the Blip were substantial and far-reaching. Some were portrayed for comic effects, such as "blipped" school band members reappearing in the middle of a basketball game, and "blipped" characters now being years younger than their own "unblipped" previously younger siblings. Others were portrayed for dramatic effect, such as blipped characters returning to general chaos and confusion, finding that loved ones had died in their absence, their homes and life savings were repossessed, and their jobs had been filled by others.
Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...
president
Kevin Feige Kevin Feige ( ; born June 2, 1973) is an American film and television producer who has been the president of Marvel Studios and the primary producer of the Marvel Cinematic Universe franchise since 2007. The films he has produced have a combin ...
viewed the inclusion of the Blip as a major crux in the MCU timeline, similar to how the Battle of New York in the third act of '' The Avengers'' would go on to be referenced as a pivotal event in multiple MCU media. The Blip inspired the creation of a real-world event on the website
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
, in which a randomly-selected half of the members of a highly popular subreddit would be banned, simulating the effects of the Blip. The ban of over 300,000 accounts, which included ''Avengers: Infinity War'' co-director Anthony Russo, was the largest in Reddit's history. The Blip, as an event within the MCU, has been compared to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
in the real world, as an event that has a sustained effect on people all over the world.


Etymology

Following the release of '' Avengers: Infinity War'', the event was dubbed by fans as "the Snap", "the Snappening", or "the Snapture". In the
tie-in A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prope ...
novel ''Marvel's Avengers: Infinity War: The Cosmic Quest Volume Two: Aftermath'' by
Brandon T. Snider Brandon T. Snider (born February 28) is a New York City based writer and actor who has written for and appeared on Comedy Central's ''Inside Amy Schumer''. He's also been featured on ''Late Night with Conan O'Brien'', ''Law & Order: Special Victi ...
, the event was referred to as "the Decimation", but this naming was not used in any other related media. The event was referred to as "the Blip" in '' Spider-Man: Far From Home'', but Kevin Feige later clarified that "the Snap" referred to Thanos' finger snap in ''Avengers: Infinity War'' while "the Blip" referred to Bruce Banner's finger snap in '' Avengers: Endgame''. Despite Feige's comments, both events were collectively referred to as "the Blip" in ''
WandaVision ''WandaVision'' is an American television miniseries created by Jac Schaeffer for the streaming service Disney+, based on Marvel Comics featuring the characters Wanda Maximoff / Scarlet Witch and Vision. It is the first television series in ...
'' and ''
The Falcon and the Winter Soldier ''The Falcon and the Winter Soldier'' is an American television miniseries created by Malcolm Spellman for the streaming service Disney+, based on Marvel Comics featuring the characters Sam Wilson / Falcon and Bucky Barnes / Winter Soldier. ...
'', and the term also appears to reference the five-year gap between the two snaps during which half of Earth's population were wiped from existence.


Known victims and survivors


Victims

The Blip wiped out 50% of all living creatures. Memorials to the "vanished" victims were erected in communities across the universe. Among the victims were:


Survivors

Those known to have survived the Blip include: *
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Bruce Banner The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of '' The Incredible Hulk'' (May 1962). In his comic book a ...
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Clint Barton Hawkeye (Clinton Francis "Clint" Barton) is a fictional character appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Don Heck, the character first appeared as a supervillain in ''Tales of Suspense ...
* Kate Bishop *
Sharon Carter Sharon Carter (also known as Agent 13) is a fictional character appearing in American comic books published by Marvel Comics. She is usually depicted as a secret agent, an ex-field agent of S.H.I.E.L.D. under Nick Fury, and a love interest of St ...
*
Carol Danvers Carol Susan Jane Danvers is a character appearing in American comic books published by Marvel Comics. Created by writer Roy Thomas and artist Gene Colan, Danvers first appeared as an officer in the United States Air Force and a colleague of the ...
* Brad Davis *
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* Roger Harrington *
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* Happy Hogan *
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* Kingo *
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Cassie Lang Cassandra "Cassie" Lang is a fictional character appearing in American comic books published by Marvel Comics. The daughter of Scott Lang, the character first appeared in '' Marvel Premiere'' #47 (April 1979) as Cassie Lang, in '' Young Avengers' ...
*
Scott Lang Ant-Man (Scott Lang) is a fictional character appearing in American comic books published by Marvel Comics. Created by David Michelinie, Bob Layton and John Byrne, Scott Lang first appeared in '' The Avengers'' #181 (March 1979) and in ''Mar ...
* Maya Lopez * William Lopez * Makkari * M'Baku *
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Nakia Nakia Reynoso (born February 20, 1975), known professionally as Nakia, is an American musician, singer-songwriter and actor living in Austin, Texas. He is a native of Fort Payne, Alabama. Professional background Nakia moved to Austin in 200 ...
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*
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* Christine Palmer *
Phastos Phastos is a fictional character appearing in American comic books published by Marvel Comics. Created by Peter B. Gillis and Sal Buscema, the character first appeared in ''Eternals (comics), The Eternals'' (vol. 2) #1 (October 1985). He is a me ...
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Pepper Potts Virginia "Pepper" Potts is a fictional character appearing in American comic books published by Marvel Comics. She serves as a supporting character to Iron Man and sometimes a romantic interest of Tony Stark. Created by writers Stan Lee and R ...
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* Ramonda * James Rhodes *
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* Steve Rogers *
Natasha Romanoff Black Widow (Natalia Alianovna "Natasha" Romanova; Russian: Наталья Альяновна "Наташа" Романова) is a fictional character appearing in American comic books published by Marvel Comics. Created by editor and plotte ...
*
Sersi Sersi () is a fictional character appearing in American comic books published by Marvel Comics. The character is depicted as a member of the Eternals, a race of superhumans. She was also a member of the Avengers and God Squad. Sersi first ...
* Sprite *
Tony Stark Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The charac ...
* Marc Spector * Toussaint / T'Challa II *
Thanos Thanos is a supervillain appearing in American comic books published by Marvel Comics. He was created by writer-artist Jim Starlin, and first appeared in '' The Invincible Iron Man'' #55 ( cover date February 1973). An Eternal– Deviant w ...
*
Thena Thena (born Azura) is a character appearing in American comic books published by Marvel Comics. Created by Martin A. Burnstein and Jack Kirby, the character first appeared as Minerva in ''Red Raven Comics'' #1 (August 1940), but was later reint ...
*
Thor Thor (; from non, Þórr ) is a prominent god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred groves ...
*
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Scott Lang Ant-Man (Scott Lang) is a fictional character appearing in American comic books published by Marvel Comics. Created by David Michelinie, Bob Layton and John Byrne, Scott Lang first appeared in '' The Avengers'' #181 (March 1979) and in ''Mar ...
was in the Quantum Realm at the time of the snap, and although only a few hours passed there from his perspective; when he escaped from the Quantum Realm, because time passes slower there, five years had passed everywhere else. However, Lang was believed to have been a victim, due to his absence over those five years. The Eternals also survived the Blip due to them being artificial and not biological beings.


Depictions


Films

In '' Avengers: Infinity War'', Thanos obtains the six
Infinity Stones The Infinity Stones are fictional items in the Marvel Cinematic Universe (MCU). They play a significant role in the first three phases (also called the "Infinity Saga") of the MCU, including being the MacGuffins of the films '' Avengers: Infini ...
and places them within a gauntlet built by
Eitri In Norse mythology, Eitri (Old Norse: ; or Sindri) is a dwarf and the brother of Brokkr. According to ''Skáldskaparmál'', when Loki had Sif's hair, Freyr's ship Skidbladnir and Odin's spear Gungnir fashioned by the Sons of Ivaldi, he bet ...
, so that he can snap his fingers and eliminate half of all life in the universe, which he believes will bring a balance that will prevent greater catastrophes from fighting over resources. The Blip occurs at the end of the film in
Wakanda Wakanda () is a fictional country appearing in American comic books published by Marvel Comics. Wakanda has been depicted as being in East Africa. It is located in sub-Saharan Africa, and is home to the superhero Black Panther. Wakanda first app ...
, where numerous characters are blipped, including
Bucky Barnes James Buchanan "Bucky" Barnes is a fictional character appearing in American comic books published by Marvel Comics. Originally introduced as a sidekick to Captain America, the character was created by Joe Simon and Jack Kirby and first appeared ...
,
Nick Fury Colonel Nicholas Joseph "Nick" Fury Sr. is a fictional character appearing in American comic books published by Marvel Comics. Created by writer/artist Jack Kirby and writer Stan Lee, he first appeared in ''Sgt. Fury and his Howling Commandos ...
,
Maria Hill Commander Maria Hill ( ) is a fictional character appearing in American comic books published by Marvel Comics. Created by Brian Michael Bendis and David Finch, the character first appeared in '' The New Avengers'' #4 (March 2005). As a form ...
,
Wanda Maximoff Scarlet Witch (Wanda Maximoff) is a fictional character appearing in American comic books published by Marvel Comics. The character was created by writer Stan Lee and artist Jack Kirby. Her first appearance was in '' The X-Men'' #4 (March 1964) ...
,
Peter Parker Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August ...
, Stephen Strange,
T'Challa Black Panther is a fictional character appearing in American comic books published by Marvel Comics. The character was created by writer-editor Stan Lee and artist-coplotter Jack Kirby. The character first appeared in '' Fantastic Four'' #52 ...
, Sam Wilson,
Peter Quill Star-Lord (Peter Jason Quill) is a fictional character and superhero appearing in American comic books published by Marvel Comics. The character, created by Steve Englehart and Steve Gan, first appeared in ''Marvel Preview'' #4 (January 1976) ...
,
Groot Groot () is a fictional character appearing in American comic books published by Marvel Comics. Created by Stan Lee, Larry Lieber and Jack Kirby, the character first appeared in ''Tales to Astonish'' #13 (Nov. 1960). An extraterrestrial, sentien ...
, Drax and
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. The
Russo brothers Anthony Russo (born February 3, 1970) and Joseph Russo (born July 18, 1971), collectively known as the Russo brothers (), are American directors, producers, and screenwriters. They direct most of their work together. They are best known for dir ...
also revealed that, despite not appearing in ''Infinity War'',
Betty Ross Elizabeth "Betty" Ross (later Talbot and then Banner) is a fictional character appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and Jack Kirby, and made her first appearance in ''The Incredible ...
and
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were blipped as well. In a mid-credits scene in ''
Ant-Man and the Wasp ''Ant-Man and the Wasp'' is a 2018 American superhero film based on Marvel Comics featuring the characters Scott Lang / Ant-Man and Hope Pym / Wasp. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is th ...
'',
Hank Pym Dr. Henry Jonathan "Hank" Pym () is a fictional character appearing in American comic books published by Marvel Comics. Created by penciller Jack Kirby, editor-plotter Stan Lee and writer Larry Lieber, the character first appeared in ''Tales to ...
,
Hope van Dyne Hope van Dyne (née Pym) is a fictional character portrayed by Evangeline Lilly in the Marvel Cinematic Universe (MCU) film franchise, loosely based on the Marvel Comics character Hope Pym. Portrayed as the daughter of Hank Pym and Janet van D ...
, and Janet Van Dyne are blipped, leaving
Scott Lang Ant-Man (Scott Lang) is a fictional character appearing in American comic books published by Marvel Comics. Created by David Michelinie, Bob Layton and John Byrne, Scott Lang first appeared in '' The Avengers'' #181 (March 1979) and in ''Mar ...
stranded in the Quantum Realm. In a subsequent post-credits scene, a nationwide broadcast of the
Emergency Alert System The Emergency Alert System (EAS) is a national warning system in the United States designed to allow authorized officials to broadcast emergency alerts and warning messages to the public via cable, satellite, or broadcast television, and both ...
is shown on a television in Lang's home. In a post-credits scene of '' Captain Marvel'', the Avengers are surveying reports of worldwide population losses at the Avengers compound, when
Carol Danvers Carol Susan Jane Danvers is a character appearing in American comic books published by Marvel Comics. Created by writer Roy Thomas and artist Gene Colan, Danvers first appeared as an officer in the United States Air Force and a colleague of the ...
abruptly appears, having received a distress signal from Fury that he sent through a pager before he blipped. In '' Avengers: Endgame'',
Clint Barton Hawkeye (Clinton Francis "Clint" Barton) is a fictional character appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Don Heck, the character first appeared as a supervillain in ''Tales of Suspense ...
's family,
Erik Selvig Erik Selvig is a fictional character portrayed by Stellan Skarsgård in Marvel Cinematic Universe films ''Thor'' (2011), '' The Avengers'' (2012), '' Thor: The Dark World'' (2013), '' Avengers: Age of Ultron'' (2015), and '' Thor: Love and Thunde ...
, Shuri and
Jane Foster Jane Foster is a superhero appearing in American comic books published by Marvel Comics. The character was introduced as a love interest of the superhero Thor Odinson until becoming a superhero in her own right. Created by writers Stan Lee an ...
are confirmed to have been blipped. In the Avengers' compound, Scott Lang and
Sharon Carter Sharon Carter (also known as Agent 13) is a fictional character appearing in American comic books published by Marvel Comics. She is usually depicted as a secret agent, an ex-field agent of S.H.I.E.L.D. under Nick Fury, and a love interest of St ...
are also listed as blipped, though Lang was unaccounted for due to being trapped in the Quantum Realm, and Carter went rogue to establish her identity as the Power Broker in Madripoor. Some of the surviving heroes travel to the planet to which Thanos has retired to attempt to recover the Infinity Stones and undo the Blip, only to learn that Thanos had destroyed the Stones to ensure that the Blip cannot be undone. Five years later, the effects of the disappearances are explored, with many characters having experiences resulting from the event. For example, Barton is distraught at the loss of his family, and becomes a rogue warrior, travelling the world to massacre organized crime figures involved in the drug trade and child trafficking. Steve Rogers leads a support group for those dealing with the loss of loved ones in the Blip.
Thor Thor (; from non, Þórr ) is a prominent god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred groves ...
, who blames himself for failing to kill Thanos before the initial snap, becomes an out-of-shape alcoholic.
Urban decay Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban deca ...
is apparent in cities such as
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
.
Carol Danvers Carol Susan Jane Danvers is a character appearing in American comic books published by Marvel Comics. Created by writer Roy Thomas and artist Gene Colan, Danvers first appeared as an officer in the United States Air Force and a colleague of the ...
tells the Avengers that the chaos happening on Earth is also occurring on other planets throughout the cosmos. In the meantime, Scott Lang is freed from the quantum realm, having only experienced five hours instead of years. He comes across a memorial park listing names of the vanished, including his own name, then reunites with his daughter Cassie, who had been a young girl when he last saw her and is now a teenager. Lang informs the remaining Avengers and allies about his discovery: the Quantum Realm can allow time travel. While they soon determine that the nature of time travel means that they cannot simply go back in time and stop Thanos from either causing the Blip or destroying the Stones in the first place, they are able to travel through the quantum realm to retrieve the Infinity Stones from alternate timelines in the past. Upon returning to the present,
Tony Stark Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The charac ...
,
Bruce Banner The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of '' The Incredible Hulk'' (May 1962). In his comic book a ...
and
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develop a gauntlet composed of Stark's nanotech that is capable of harnessing the power of the Stones. Due to the powerful emission of gamma radiation resulting from the Stones' use, Banner volunteers to wear the gauntlet, and successfully restores the blipped victims in the condition they had vanished. The Avengers are then attacked by an alternate version of Thanos who intends to destroy and recreate the universe. A final battle ensues, during which the Avengers attempt to return the Stones to their own timelines, only for Thanos to thwart their efforts. Stark ultimately wins the battle by using the Stones to destroy Thanos and his army for good at the cost of his own life. Following a funeral honoring Stark's sacrifice, Rogers travels back in time to return the Stones to their original time periods, and decides to return to his own time to live the life with Peggy Carter he'd always wanted. As an elderly man, he appears on the Avengers campus to pass the shield and mantle of Captain America to Sam Wilson. In '' Spider-Man: Far From Home'', the Blip is discussed in a school news broadcast at the beginning of the film, which is the first instance in any medium of the name. The broadcast shows Midtown School of Science and Technology band members reappearing in the middle of a basketball game. The film reveals that several more characters had been blipped and restored, including Peter's aunt
May Parker Maybelle "May" Parker-Jameson (née Reilly), commonly known as Aunt May, is a fictional character appearing in American comic books published by Marvel Comics, commonly in association with the superhero Spider-Man. Making her first full appeara ...
, and his classmates
Ned Leeds Edward "Ned" Leeds is a fictional character appearing in American comic books published by Marvel Comics. A supporting character in stories featuring the superhero Spider-Man, he has been a reporter for the ''Daily Bugle'', and the abusive husban ...
, MJ,
Betty Brant Elizabeth Brant is a fictional character appearing in American comic books published by Marvel Comics, usually in stories featuring the superhero Spider-Man. She is the personal secretary of J. Jonah Jameson at the ''Daily Bugle'', and served as b ...
, and
Flash Thompson Eugene "Flash" Thompson is a fictional character appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Steve Ditko, the character First appearance, first appeared in ''Amazing Fantasy'' #15 (August 196 ...
. Parker's teacher Roger Harrington complains that his wife had pretended to have been blipped in order to leave him. As part of a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
campaign to promote the home media release of ''Far From Home'', a real version of the fictional '' TheDailyBugle.net'' website was created that featured testimonials from supposed victims of the Blip, including one complaining that they disappeared in a dangerous situation and were seriously injured when they reappeared. This contradicted a statement by Feige saying that anyone in such a situation would have reappeared safely. Several days after this was pointed out, the website was updated to say this story was faked for an insurance claim. In ''
Shang-Chi and the Legend of the Ten Rings ''Shang-Chi and the Legend of the Ten Rings'' is a 2021 American superhero film based on Marvel Comics featuring the character Shang-Chi. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the 25th film ...
'', the Blip is discussed and fliers can be seen in San Francisco regarding a
hotline A hotline is a point-to-point communications link in which a call is automatically directed to the preselected destination without any additional action by the user when the end instrument goes off-hook. An example would be a phone that automat ...
for sufferers of "post-Blip
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". In '' Eternals'',
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reveals that the Blip delayed the onslaught of the Emergence for five years, as it halved the Earth's population from the necessary level needed for the Emergence to occur. An advertisement for the Global Repatriation Council (GRC) is seen. In '' Spider-Man: No Way Home'', it is revealed that
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replaced Stephen Strange as the Sorcerer Supreme due to Strange's disappearance for five years in the Blip. In a mid-credits scene, a bartender explains to a universe-displaced
Eddie Brock Edward Charles Allan "Eddie" Brock is a fictional character appearing in American comic books published by Marvel Comics. The character was created by David Michelinie and Todd McFarlane, making a cameo appearance in ''Web of Spider-Man'' #18 (Se ...
how his family was among the victims of the Blip. In ''
Doctor Strange in the Multiverse of Madness ''Doctor Strange in the Multiverse of Madness'' is a 2022 American superhero film based on Marvel Comics featuring the character Doctor Strange. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the sequel ...
'', it is revealed that Strange’s former girlfriend Dr. Christine Palmer survived the Blip and found love with another man during that time whom she marries at the start of the film. During the wedding, Strange also learns that his former coworker Dr. Nicodemus West was blipped, and when he returned five years later, he was devastated to discover that his brother and cats had died during his absence. This compels West to ask Strange if there was any way that Thanos could have been defeated without the Blip occurring, prompting Strange to confirm that there was no other way. In '' Black Panther: Wakanda Forever'', it is revealed that
Nakia Nakia Reynoso (born February 20, 1975), known professionally as Nakia, is an American musician, singer-songwriter and actor living in Austin, Texas. He is a native of Fort Payne, Alabama. Professional background Nakia moved to Austin in 200 ...
and her son Toussaint left Wakanda immediately following the Blip, which had resulted in the disappearances of T'Challa and Shuri, and Ramonda serving as
Queen regnant A queen regnant (plural: queens regnant) is a female monarch, equivalent in rank and title to a king, who reigns ''suo jure'' (in her own right) over a realm known as a "kingdom"; as opposed to a queen consort, who is the wife of a reignin ...
of Wakanda during the subsequent five years. In ''
Guardians of the Galaxy Vol. 3 ''Guardians of the Galaxy Vol. 3'' (stylized as ''Guardians of the Galaxy Volume 3'') is an upcoming American superhero film based on the Marvel Comics superhero team Guardians of the Galaxy (2008 team), Guardians of the Galaxy, produced by Ma ...
'', the
Guardians of the Galaxy The Guardians of the Galaxy is a fictional superhero team appearing in American comic books published by Marvel Comics. It may more specifically refer to: Comic book teams * Guardians of the Galaxy (1969 team), the original 31st-century team fr ...
purchase
Knowhere Knowhere (pronounced "no where") is a fictional location appearing in American comic books published by Marvel Comics, and related media. It is depicted as the enormous severed head of an ancient celestial being, which serves as an interdimension ...
from the Collector in an attempt to make it a safe haven for refugees displaced by the Blip.


Television series

When asked how the sixth season of ''
Agents of S.H.I.E.L.D. ''Marvel's Agents of S.H.I.E.L.D.'' is an American television series created by Joss Whedon, Jed Whedon, and Maurissa Tancharoen for ABC, based on the Marvel Comics organization S.H.I.E.L.D. (Strategic Homeland Intervention, Enforcement, an ...
'', set one year after the events of the fifth season and '' Avengers: Infinity War'', would connect to the then-upcoming '' Avengers: Endgame'',
Marvel Television Marvel Television was an American television production company responsible for live-action and animated (through Marvel Animation) television shows and direct-to-DVD series based on characters from Marvel Comics. The division was based at affil ...
head
Jeph Loeb Joseph "Jeph" Loeb III () is an American film and television writer, producer and comic book writer. Loeb was a producer/writer on the TV series '' Smallville'' and ''Lost'', writer for the films ''Commando'' and ''Teen Wolf'', and a writer and ...
suggested in March 2019 that the one year time jump between the previous season of the series and this one was part of the series' tie-in to that film. After ''Endgame'' was released in April, the showrunners and Loeb revealed that the series would not directly depict or reference the Blip for several reasons: they began production on the season without knowing all of ''Endgame''s plot or how '' Spider-Man: Far From Home'' (2019) would be depicting a post-''Endgame'' MCU; they were unsure when the season would be released in relation to ''Endgame'' and how much they would be allowed to reveal if they had begun airing before the film was released; and they wanted to focus on telling their own story rather than be "shackled too much to the universe-changing events from the films". While acknowledging that this meant the series seemingly no longer lined-up with the films' timeline, producer
Jed Whedon Jed Tucker Whedon (born July 18, 1975) is an American screenwriter and musician, and the son of screenwriter Tom Whedon, grandson of screenwriter John Whedon, and the brother of screenwriter Zack Whedon and of filmmaker Joss Whedon. Career ...
stated that the writers had an explanation for this that made sense to them even though they did not plan to "burden the audience" with it. A line referencing the Blip and how the Quantum Realm could be used to avoid it was filmed for the
series finale A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, or ...
at the end of its seventh season, but was ultimately cut from the aired episode. At the beginning of the fourth episode of ''
WandaVision ''WandaVision'' is an American television miniseries created by Jac Schaeffer for the streaming service Disney+, based on Marvel Comics featuring the characters Wanda Maximoff / Scarlet Witch and Vision. It is the first television series in ...
'', " We Interrupt This Program",
Monica Rambeau Monica Rambeau is a fictional superhero appearing in American comic books published by Marvel Comics. Created by writer Roger Stern and artist John Romita Jr., the character debuted in ''The Amazing Spider-Man Annual'' #16 (October 1982). Monica w ...
is shown returning from being blipped in a hospital room, discovering chaos outside as other people are un-blipped in many places, and learning that her mother
Maria Maria may refer to: People * Mary, mother of Jesus * Maria (given name), a popular given name in many languages Place names Extraterrestrial * 170 Maria, a Main belt S-type asteroid discovered in 1877 * Lunar maria (plural of ''mare''), large, ...
had died of cancer while she was gone. In the same episode, when characters outside the Westview hex first see
Vision Vision, Visions, or The Vision may refer to: Perception Optical perception * Visual perception, the sense of sight * Visual system, the physical mechanism of eyesight * Computer vision, a field dealing with how computers can be made to gain un ...
onscreen, three weeks after the event, Darcy Lewis asks her colleagues to confirm that "he's dead, right? Not blipped. Dead". The writers and producers had many conversations about how to portray people returning from the Blip, and decided to set the sequence in a hospital as an interesting place to depict the scariness and confusion of the event from Monica's perspective. This is different from the portrayal of the Blip in ''Far From Home'', which had a more comedic tone, and Schaeffer explained that Marvel was happy for the series' tone to be different as long as the visuals of the sequence matched with those seen in ''Far From Home''. In ''
The Falcon and the Winter Soldier ''The Falcon and the Winter Soldier'' is an American television miniseries created by Malcolm Spellman for the streaming service Disney+, based on Marvel Comics featuring the characters Sam Wilson / Falcon and Bucky Barnes / Winter Soldier. ...
'', set six months after the event, the Blip is referenced as having created chaos around the world. Millions of people who were displaced by the Blip came under the authority of the Global Repatriation Council (GRC), with a substantial number of people living as
refugee A refugee, conventionally speaking, is a displaced person who has crossed national borders and who cannot or is unwilling to return home due to well-founded fear of persecution.
s awaiting
repatriation Repatriation is the process of returning a thing or a person to its country of origin or citizenship. The term may refer to non-human entities, such as converting a foreign currency into the currency of one's own country, as well as to the pro ...
to their home countries. Many express thankfulness to the Avengers for reversing the Blip but the event also caused violent revolutions throughout the world by organizations such as the
Flag Smashers The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on superhero films and other series starring various titular superheroes independently produced by Marvel Studios and based on characters that app ...
, who felt that life was better during the Blip and engage in
terrorist Terrorism, in its broadest sense, is the use of criminal violence to provoke a state of terror or fear, mostly with the intention to achieve political or religious aims. The term is used in this regard primarily to refer to intentional violen ...
activities to promote an
anarchist society Anarchism is a political philosophy and Political movement, movement that is skeptical of all justifications for authority and seeks to abolish the institutions it claims maintain unnecessary coercion and Social hierarchy, hierarchy, typi ...
. On
Sharon Carter Sharon Carter (also known as Agent 13) is a fictional character appearing in American comic books published by Marvel Comics. She is usually depicted as a secret agent, an ex-field agent of S.H.I.E.L.D. under Nick Fury, and a love interest of St ...
surviving the Blip and becoming the
Power Broker In political science, a power broker is a person who influences people to vote towards a particular client (i.e. elected official or referendum) in exchange for political and financial benefits. Power brokers can also negotiate deals with other p ...
, series director
Kari Skogland Kari Skogland is a Canadian filmmaker. In 2016, she co-founded independent production company Mad Rabbit. Her most recent project is the '' Falcon and the Winter Soldier'' television series for Marvel Studios. Career Skogland started as an edi ...
said that Carter "had to survive out there on her own during the Blip and being on the run without family — and look at what she built and where she went. She's clever, and that's what I love about it most." In '' Hawkeye'', set one year after the Blip, the phrase "Thanos was right" is seen on a coffee mug and in graffiti in New York City. The event is mentioned by Kate Bishop when she deduces that
Clint Barton Hawkeye (Clinton Francis "Clint" Barton) is a fictional character appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Don Heck, the character first appeared as a supervillain in ''Tales of Suspense ...
was the Ronin. In the series it is also shown that Yelena Belova / Black Widow was also blipped and that Maya Lopez / Echo and her father, William, survived the Blip, only for William to later die in an attack facilitated by their employer, Wilson Fisk / Kingpin. ''Hawkeye'' episode five, "Ronin", was the first MCU media to show the Blip from the perspective of a person being blipped, with Belova seeming to almost instantly disintegrate and then reappear, with the room around her changing in appearance to signify the sudden passage of five years. Although the Blip is never mentioned in ''
Moon Knight Moon Knight is a fictional character appearing in American comic books published by Marvel Comics. Created by writer Doug Moench and artist Don Perlin, the character first appeared in ''Werewolf by Night'' #32 (August 1975). The son of a rabb ...
'', the issue date on Marc Spector’s passport is visibly shown to be December 14, 2018 (a post-Blip date), indicating that he survived the Blip. In addition, a Global Repatriation Council (GRC) banner is seen on the side of a bus. The series' head writer
Jeremy Slater Jeremy Slater is an American writer and producer of film and television, known for his work on films such as ''Fantastic Four'' and ''Death Note'', and on television series such as ''The Umbrella Academy'' and ''The Exorcist'', which Slater crea ...
later confirmed Spector's survival. The Blip is not shown to occur in the alternate universes depicted in the TV series '' What If...?''. In the episode " What If... T'Challa Became a Star-Lord?", T'Challa convinces Thanos to abandon his plans of erasing half of life in the universe. In " What If... Zombies?!", Thanos arrives on Earth, having acquired most of the Infinity Stones, but is infected by the quantum virus and transformed into a
zombie A zombie (Haitian French: , ht, zonbi) is a mythological undead corporeal revenant created through the reanimation of a corpse. Zombies are most commonly found in horror and fantasy genre works. The term comes from Haitian folklore, in whic ...
. In " What If... Ultron Won?", Thanos arrives on Earth to retrieve the Mind Stone after collecting the other Infinity Stones, but is swiftly killed by
Ultron Ultron () is a supervillain appearing in American comic books published by Marvel Comics. The character was created by writer Roy Thomas and artist John Buscema, and initially made his debut as an unnamed character in '' The Avengers'' #54 (July ...
, who takes the Stones for himself and sets about to kill all life in the
Multiverse The multiverse is a hypothetical group of multiple universes. Together, these universes comprise everything that exists: the entirety of space, time, matter, energy, information, and the physical laws and constants that describe them. The di ...
. In '' She-Hulk: Attorney at Law'', Bruce Banner takes his cousin Jennifer Walters to his beach house/lab in Mexico built by Banner and Stark, and explains to Walters that "this is where I spent the Blip fixing myself and integrating the Hulk/Banner identities". The conversation does not clarify whether Walters herself was blipped. In the second episode, Walters' mother, Elaine, reminds the family that Banner was responsible for the Blip and that he had saved everyone with a snap of his finger.


Differences from the comics

In the comic books published by
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
, the event on which the initial part of the Blip is based occurred during the 1991 ''
The Infinity Gauntlet ''The Infinity Gauntlet'' is an American comic book storyline published by Marvel Comics. In addition to an eponymous, six-issue limited series written by Jim Starlin and pencilled by George Pérez and Ron Lim, crossover chapters appeared ...
'' series, and came to be called the Snap. While still carried out by Thanos, it was done in an effort to impress the personification of
Death Death is the irreversible cessation of all biological functions that sustain an organism. For organisms with a brain, death can also be defined as the irreversible cessation of functioning of the whole brain, including brainstem, and brain ...
, with whom he was enamored. Thanos collects the
Infinity Gems The Infinity Gems (originally referred to as Soul Gems and later as Infinity Stones) are six fictional gems appearing in American comic books published by Marvel Comics, named after and embodying various aspects of existence. The gems (Mind, Pow ...
, which he uses to create the Infinity Gauntlet, making himself omnipotent, and erases half the living things in the universe to prove his love to Death.''The Infinity Gauntlet'' #1 (July 1991). Marvel Comics. The heroes of Earth and other worlds do not become aware of these events until the Snap itself occurs, after which the surviving heroes band together against Thanos. The Snap and several related acts are quickly undone by
Nebula A nebula ('cloud' or 'fog' in Latin; pl. nebulae, nebulæ or nebulas) is a distinct luminescent part of interstellar medium, which can consist of ionized, neutral or molecular hydrogen and also cosmic dust. Nebulae are often star-forming regio ...
and
Adam Warlock Adam Warlock (also known as simply Warlock) is a fictional superhero appearing in American comic books published by Marvel Comics. The character would first appear in ''Fantastic Four'' #66–67 (cover-dates September 1967 and October 1967) cr ...
. Warlock reveals that Thanos has always allowed himself to be defeated because the Titan secretly knows he is not worthy of ultimate power. Thanos then joins Warlock as part of the
Infinity Watch The Infinity Watch is the name of three fictional organizations appearing in American comic books published by Marvel Comics. The first version of Infinity Watch was gathered in ''Warlock and the Infinity Watch'' #1, and starred in that series un ...
and helps him to defeat various threats to the universe. Because the Snap is reversed shortly after it occurs, it does not have the sort of long-term societal effects and repercussions as the Blip in the MCU. Furthermore, because the Infinity Gems are recovered from Thanos immediately, and are never destroyed, they continue to play a role in later storylines in the comic books.


Reception

The introduction of the Blip drew positive reviews from critics and audiences as an effective
plot device A plot device or plot mechanism is any narrative technique, technique in a narrative used to move the Plot (narrative), plot forward. A clichéd plot device may annoy the reader and a contrived or arbitrary device may confuse the reader, causing ...
due to its use as a
plot twist A plot twist is a literary technique that introduces a radical change in the direction or expected outcome of the plot in a work of fiction. When it happens near the end of a story, it is known as a twist or surprise ending. It may change the aud ...
in ''Infinity War'', serious tone, and overarching implications in the MCU. The depiction of the Blip at the conclusion of ''Avengers: Infinity War'' sparked various
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
reactions, including one referencing Peter Parker saying he does not feel good as he disintegrates, which was applied to other things. The website, ''DidThanosKill.Me'' was created for fans to see if they would have been spared by Thanos or not. The ending also spawned the creation of the
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
subreddit, r/thanosdidnothingwrong. A user within the subreddit suggested that half of the approximately 20,000 subscribers at the time be banned from the subreddit, in order to mimic the events of the film. After the community agreed to the measure, the moderators approached Reddit's administrators to see if the mass ban would even be possible. Once the administrators agreed to the random ban of half the subscribers, it was set to occur on July 9, 2018. Notice of the impending ban made the subreddit's subscribers increase to over 700,000, including both of the Russos who subscribed. Ahead of the ban, Brolin posted a video saying "Here we go, Reddit users," and ending it with a snap. Over 60,000 people watched a live
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle con ...
stream of the ban occurring, which lasted several hours. The ban of over 300,000 accounts, which included Anthony Russo, was the largest in Reddit's history. Those banned then gathered in the new subreddit, /r/inthesoulstone. One Reddit user who participated described the ban as embodying "the spirit of the Internet" with people "banding together, en masse, around something relatively meaningless but somehow decidedly awesome and hilarious". Andrew Tigani of ''
Screen Rant ''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and film theories. ''Screen Rant'' was launched by Vic Holtreman in 2003, and originally had its primary office in Ogden, Utah. ''Scr ...
'' said this showed "how impactful the film has already become to pop culture. It is also a testament to how valuable fan interaction can be via
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
". Feige has noted similar connotations and societal ramifications apparent between the fictional Blip and the worldwide
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
in 2020, which followed the release of ''Avengers: Endgame''. Feige elaborated, "As we started getting into a global pandemic last March and April and May, we started to go, holy mackerel, the Blip, this universal experience...this experience that affected every human on Earth, now has a direct parallel between what people who live in the MCU had encountered, and what all of us in the real world have encountered." Following the premiere of ''Avengers: Endgame'',
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
included a clickable icon of the Infinity Gauntlet in
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
results for "Thanos" or "Infinity Gauntlet" as a digital
Easter egg Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest tr ...
. The icon, when clicked, made a finger-snapping motion before half of the search results disappeared, akin to the disappearance of characters following the Blip. The disappearance of the search results could also be reversed, shown by the use of the Time Stone in the Infinity Gauntlet icon. While promoting '' Eternals'', actor
Kit Harington Christopher Catesby Harington (born 26 December 1986) is an English actor who is widely known for his role as Jon Snow in the HBO epic fantasy television series ''Game of Thrones'' (2011–2019). After studying at the Royal Central School o ...
suggested that Marvel fans "mustn't get too bogged down" in the Blip, stating: "If it becomes too much about the Blip or events that happened in the previous stuff, you can trip yourself up everywhere".


Scientific analysis and accuracy

The motivations held by Thanos that led to the Blip have drawn comparisons by experts to claims and works held by 18th-century scholar and economist
Thomas Malthus Thomas Robert Malthus (; 13/14 February 1766 – 29 December 1834) was an English cleric, scholar and influential economist in the fields of political economy and demography. In his 1798 book '' An Essay on the Principle of Population'', Mal ...
. In 1798, Malthus theorized in ''
An Essay on the Principle of Population An, AN, aN, or an may refer to: Businesses and organizations * Airlinair (IATA airline code AN) * Alleanza Nazionale, a former political party in Italy * AnimeNEXT, an annual anime convention located in New Jersey * Anime North, a Canadian an ...
,'' that if populations grew much faster than their food sources, and if growth remained unchecked, it would eventually lead to
societal collapse Societal collapse (also known as civilizational collapse) is the fall of a complex human society characterized by the loss of cultural identity and of socioeconomic complexity, the downfall of government, and the rise of violence. Possible causes ...
. Malthus had argued that society could impose a preventative check on unrestrained growth, thereby avoiding catastrophic outcomes. While the event wipes out half of the universe's population and not necessarily half of Earth's, modern scientific experts have commented that, in a hypothetical real-world scenario, a reduction of half of all forms of biological life on Earth would have immediate effects on biodiversity, comparable to a
mass extinction event An extinction event (also known as a mass extinction or biotic crisis) is a widespread and rapid decrease in the biodiversity on Earth. Such an event is identified by a sharp change in the diversity and abundance of multicellular organisms. It ...
.
Threatened species Threatened species are any species (including animals, plants and fungi) which are vulnerable to endangerment in the near future. Species that are threatened are sometimes characterised by the population dynamics measure of ''critical depensa ...
with preexisting low populations, as well as those species involved in
pollination Pollination is the transfer of pollen from an anther of a plant to the stigma of a plant, later enabling fertilisation and the production of seeds, most often by an animal or by wind. Pollinating agents can be animals such as insects, birds ...
and food production services that require
pollination management Pollination management is the horticultural practices that accomplish or enhance pollination of a crop, to improve yield or quality, by understanding of the particular crop's pollination needs, and by knowledgeable management of pollenizers, p ...
would be adversely affected.
Ecosystem collapse An ecosystem is considered collapsed when its unique biotic (characteristic biota) or abiotic features are lost from all previous occurrences. Ecosystem collapse causes ecological collapse within a system; essentially altering its stability, re ...
could be possible. In relation to humans, a decrease of human
overpopulation Overpopulation or overabundance is a phenomenon in which a species' population becomes larger than the carrying capacity of its environment. This may be caused by increased birth rates, lowered mortality rates, reduced predation or large scale m ...
would lead to fewer emissions of
greenhouse gas A greenhouse gas (GHG or GhG) is a gas that Absorption (electromagnetic radiation), absorbs and Emission (electromagnetic radiation), emits radiant energy within the thermal infrared range, causing the greenhouse effect. The primary greenhouse ...
es, which would improve the prospects of
climate change mitigation Climate change mitigation is action to limit climate change by reducing Greenhouse gas emissions, emissions of greenhouse gases or Carbon sink, removing those gases from the atmosphere. The recent rise in global average temperature is mostly caus ...
and reduce
global warming In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
and its related effects. Humans would lose approximately between and , due to the loss of microbes and bacteria in the body. A simultaneous mass disappearance of people would also immediately trigger a substantial number of accidental and circumstantial deaths, such as airplane crashes and vehicular accidents. A study in 2021 found that Thanos could not have physically snapped his fingers while wearing the Infinity Gauntlet due to the lack of
friction Friction is the force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other. There are several types of friction: *Dry friction is a force that opposes the relative lateral motion of t ...
between surfaces.


See also

*
Malthusianism Malthusianism is the idea that population growth is potentially exponential while the growth of the food supply or other resources is linear, which eventually reduces living standards to the point of triggering a population die off. This event, c ...
* ''
The Population Bomb ''The Population Bomb'' is a 1968 book co-authored by Stanford University Professor emeritus Paul R. Ehrlich and Stanford senior researcher emeritus in conservation biology Anne Howland Ehrlich. It predicted worldwide famine due to overpopulatio ...
'', a 1968 book by
Paul R. Ehrlich Paul Ralph Ehrlich (born May 29, 1932) is an American biologist known for his warnings about the consequences of population growth and limited resources. He is the Bing Professor Emeritus of Population Studies of the Department of Biology of St ...
that inaccurately predicted worldwide famine due to
overpopulation Overpopulation or overabundance is a phenomenon in which a species' population becomes larger than the carrying capacity of its environment. This may be caused by increased birth rates, lowered mortality rates, reduced predation or large scale m ...
, as well as other major societal upheavals


Notes


References


External links


The Snap
at the Marvel Cinematic Universe Wiki
The Blip
at the Marvel Cinematic Universe Wiki {{DEFAULTSORT:Blip, The Avengers (film series) Fictional events Genocide in fiction Marvel Cinematic Universe features Post-apocalyptic fiction Film and television memes Internet memes introduced in 2018 Fictional elements introduced in 2018