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Sierra Entertainment, Inc. (formerly On-Line Systems and Sierra On-Line, Inc.) was an American
video game developer A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large ...
and
publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
founded in 1979 by
Ken Ken or KEN may refer to: Entertainment * ''Ken'' (album), a 2017 album by Canadian indie rock band Destroyer. * ''Ken'' (film), 1964 Japanese film. * ''Ken'' (magazine), a large-format political magazine. * Ken Masters, a main character in ...
and
Roberta Williams Roberta Lynn Williams (; born February 16, 1953) is an American video game designer and writer, who co-founded Sierra On-Line with her husband, game developer Ken Williams. In 1980, her first game, ''Mystery House'', became a modest commerci ...
. The company is known for pioneering the
graphic adventure game An adventure game is a video game genre in which the player assumes the role of a protagonist in an interactive story driven by exploration and/or Puzzle video game, puzzle-solving. The Video game genres, genre's focus on story allows it to draw ...
genre, including the first such game, ''
Mystery House ''Mystery House'' is an adventure game released by On-Line Systems in 1980. It was designed, written and illustrated by Roberta Williams, and programmed by Ken Williams for the Apple II. ''Mystery House'' is the first graphical adventure ga ...
''. It is also known for its graphical adventure game series ''
King's Quest ''King's Quest'' is a graphic adventure game series, released between 1980 and 2016 and created by the American software company Sierra Entertainment. It is widely considered a classic series from the golden era of adventure games. Following th ...
'', ''
Space Quest ''Space Quest'' is a series of six comic science fiction adventure games released between 1986 and 1995. The games follow the adventures of a hopeless janitor named Roger Wilco, who campaigns through the galaxy for "truth, justice and really cl ...
'', ''
Police Quest ''Police Quest'' (or ''SWAT'') is a series of police simulation video games produced and published by Sierra On-Line between 1987 and 1998. The first five were adventure simulation games, the first three of which were designed by former police ...
'', ''
Gabriel Knight ''Gabriel Knight'' is a series of point-and-click adventure games released by Sierra On-Line in the 1990s created by Jane Jensen. The titular character is an author and book store owner in New Orleans who is investigating a strange series of murde ...
'', ''
Leisure Suit Larry ''Leisure Suit Larry'' is an adult-themed sexual video game series created by Al Lowe. It was published by Sierra from 1987 to 2009, then by Codemasters starting in 2009. The first six ''Leisure Suit Larry'' titles, along with ''Magna Cum Lau ...
'', and ''
Quest for Glory ''Quest for Glory'' is a series of hybrid adventure/role-playing video games, which were designed by Corey and Lori Ann Cole. The series was created in the Sierra Creative Interpreter, a toolset developed at Sierra specifically to assist with ...
'', as well as being the original publishers of
Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or slurries) by opening, closing, or partially obstructing various passageways. Valves are technically fittings ...
's ''
Half-Life Half-life (symbol ) is the time required for a quantity (of substance) to reduce to half of its initial value. The term is commonly used in nuclear physics to describe how quickly unstable atoms undergo radioactive decay or how long stable ato ...
'' series. After seventeen years as an independent company, Sierra was acquired by
CUC International CUC (Comp-U-Card) International Inc. was a membership-based consumer services conglomerate with travel, shopping, auto, dining, home improvement and financial services offered to more than 60 million customers worldwide based in Stamford, Connectic ...
in February 1996 to become part of
CUC Software Vivendi Games was an American video game publisher and holding company based in Los Angeles. It was founded in 1996 as CUC Software, the publishing subsidiary of CUC International, after the latter acquired video game companies Davidson & Associ ...
. However, CUC International was caught in an accounting scandal in 1998, and many of the original founders of Sierra including the Williamses left the company. Sierra remained as part of CUC Software as it was sold and renamed several times over the next few years; Sierra was formally disestablished as a company and reformed as a
division Division or divider may refer to: Mathematics *Division (mathematics), the inverse of multiplication *Division algorithm, a method for computing the result of mathematical division Military *Division (military), a formation typically consisting ...
of this group in August 2004. The former CUC Software group was acquired by
Vivendi Vivendi SE is a French mass media holding company headquartered in Paris. Widely known as the owner of Gameloft, Groupe Canal+, Havas, Editis, Prisma Media, Vivendi Village and Dailymotion, the company has activities in television, film, video ...
and branded as
Vivendi Games Vivendi Games was an American video game publisher and holding company based in Los Angeles. It was founded in 1996 as CUC Software, the publishing subsidiary of CUC International, after the latter acquired video game companies Davidson & Assoc ...
in 2006. The Sierra division continued to operate through Vivendi Games' merger with
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
to form
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. It was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Vivendi ...
on July 10, 2008, but was shut down later that year. The Sierra brand was revived by Activision in 2014 to re-release former Sierra games and some independently developed games.


History


Founding as On-Line Systems (1979–1982)

Sierra Entertainment was founded in 1979 as On-Line Systems in
Simi Valley, California Simi Valley (; Chumash: ''Shimiyi'') is a city in the valley of the same name in the southeast region of Ventura County, California, United States. Simi Valley is from Downtown Los Angeles, making it part of the Greater Los Angeles Area. The ...
, by the husband-and-wife duo
Ken Ken or KEN may refer to: Entertainment * ''Ken'' (album), a 2017 album by Canadian indie rock band Destroyer. * ''Ken'' (film), 1964 Japanese film. * ''Ken'' (magazine), a large-format political magazine. * Ken Masters, a main character in ...
and
Roberta Williams Roberta Lynn Williams (; born February 16, 1953) is an American video game designer and writer, who co-founded Sierra On-Line with her husband, game developer Ken Williams. In 1980, her first game, ''Mystery House'', became a modest commerci ...
. Ken, a programmer for IBM, had planned to use the company to create business software for the
TRS-80 The TRS-80 Micro Computer System (TRS-80, later renamed the Model I to distinguish it from successors) is a desktop microcomputer launched in 1977 and sold by Tandy Corporation through their Radio Shack stores. The name is an abbreviation of '' ...
and
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
. Ken had brought a teletype terminal home one day in 1979 and, while looking through the host system's catalog of programs, discovered the
text adventure '' Interactive fiction, often abbreviated IF, is software simulating environments in which players use text commands to control characters and influence the environment. Works in this form can be understood as literary narratives, either in the ...
''
Colossal Cave Adventure ''Colossal Cave Adventure'' (also known as ''Adventure'' or ''ADVENT'') is a text-based adventure game, released in 1976 by developer Will Crowther for the PDP-10 mainframe computer. It was expanded upon in 1977 by Don Woods. In the game, the pl ...
''. He encouraged Roberta to join him in playing it, and she was enthralled by the game; after Ken had brought an Apple II to their home, she played through other text adventures such as those by
Scott Adams Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the syndicated ''Dilbert'' comic strip, and the author of several nonfiction works of satire, commentary, and business. ''Dilbert'' gained nation ...
and
Softape *'' Cypher Bowl for Atari 400/800'' by William Depew (1981) *'' Crazy Eights'' by William Smith (1979) *'' Solitaire Poker'' by William Smith (1979) *'' Fighter Pilot'' by Steve Baker (1978) *'' Go-moku'' by Steve Baker (1979) *'' Photar'' by Steve ...
to study them. Dissatisfied with the text-only format, she realized that the graphics display capability of the Apple II could enhance the adventure gaming experience. With Ken's help in some of the programming, Roberta designed ''
Mystery House ''Mystery House'' is an adventure game released by On-Line Systems in 1980. It was designed, written and illustrated by Roberta Williams, and programmed by Ken Williams for the Apple II. ''Mystery House'' is the first graphical adventure ga ...
'', inspired by the novel ''
And Then There Were None ''And Then There Were None'' is a mystery novel by the English writer Agatha Christie, described by her as the most difficult of her books to write. It was first published in the United Kingdom by the Collins Crime Club on 6 November 1939, as ...
'' and the board game ''
Clue Clue may refer to: People with the name * DJ Clue (born 1975), mixtape DJ * Arthur Clues (1924–1998), Australian rugby league footballer * Ivan Clues * Tim Cluess Arts, entertainment, and media ''Clue'' entertainment franchise * ''Cluedo ...
'', using text commands and printout combined with rudimentary graphics depicting the current setting. ''Mystery House'' was released through mail-order in May 1980. It was an instant hit with about 15,000 copies sold, earning . It is the first computer adventure game to have graphics, although made with crude, static, monochrome line drawings. The two decided to shift the company's focus to developing more graphical adventure games. ''Mystery House'' became the first of their ''Hi-Res Adventure'' series. The ''Hi-Res Adventure'' series continued with '' Mission Asteroid'', which was released as ''Hi-Res Adventure #0'' though being the second release. The next release, ''
Wizard and the Princess ''Wizard and the Princess'' (also ''The Wizard and the Princess'', with a leading article) is a graphic adventure game written for the Apple II and published in 1980 by On-Line Systems. It was the second title released in the '' Hi-Res Adventure ...
'', also known as ''Adventure in Serenia'', is considered a prelude to the later ''King's Quest'' series in both story and concept. Through 1981 and 1982, more games were released in the series including ''
Cranston Manor ''Cranston Manor'' is a graphic adventure published for the Apple II by On-Line Systems in 1981. It is Hi-Res Adventure #3. The player must invade a mansion that was occupied by a millionaire and steal the sixteen treasures that are inside of ...
'', '' Ulysses and the Golden Fleece'', ''
Time Zone A time zone is an area which observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of ...
'', and ''
The Dark Crystal ''The Dark Crystal'' is a 1982 dark fantasy film directed by Jim Henson and Frank Oz. It stars the voices of Stephen Garlick, Lisa Maxwell, Billie Whitelaw, Percy Edwards, and Barry Dennen. The film was produced by ITC Entertainment and The J ...
''. A simplified version of ''The Dark Crystal'', intended for a younger audience, was written by
Al Lowe Albert William Lowe (born July 24, 1946) is an American video game designer, programmer, and musician who developed several adventure games, mostly for Sierra On-Line. He is best known for creating the ''Leisure Suit Larry'' series. He has also ...
and released as ''Gelfling Adventure''.


Rebranding to Sierra On-Line (1982–1988)

On-Line Systems was renamed Sierra On-Line in 1982, and they moved to
Oakhurst, California Oakhurst (formerly Fresno Flats) is a census-designated place (CDP) in Madera County, California, Madera County, California, United States, south of the entrance to Yosemite National Park, in the foothills of the Sierra Nevada. At the 2020 censu ...
. The "Sierra" name was taken from the
Sierra Nevada The Sierra Nevada () is a mountain range in the Western United States, between the Central Valley of California and the Great Basin. The vast majority of the range lies in the state of California, although the Carson Range spur lies primarily ...
mountain range that Oakhurst was near, and its new logo incorporated the imagery of a mountain reflecting that. By early 1984, ''InfoWorld'' estimated that Sierra was the world's 12th-largest microcomputer software company, with $12.5 million in 1983 sales. The company weathered the
video game crash of 1983 The video game crash of 1983 (known as the Atari shock in Japan) was a large-scale recession in the video game industry that occurred from 1983 to 1985, primarily in the United States. The crash was attributed to several factors, including ma ...
by seeing only a 20% increase in sales, after analysts in 1982 had predicted a doubling in 1983 of the entire software market. The company had spent much of 1983 developing for a Commodore machine and the
TI-99/4A The TI-99/4 and TI-99/4A are home computers released by Texas Instruments in 1979 and 1981, respectively. Based on the Texas Instruments TMS9900 microprocessor originally used in minicomputers, the TI-99/4 was the first 16-bit home computer. ...
which were both obsolete by the end of the year. Ken Williams was reportedly described as "bewildered by the pace at which computers come into and fall out of favor", and Williams said, "I've learned my lesson. I'm not moving until I understand the market better." Many of Sierra's most well known series began in the 1980s. In 1983, Sierra On-Line was contacted by IBM to create a game for the new
PCjr The IBM PCjr (pronounced "PC junior") was a home computer produced and marketed by IBM from March 1984 to May 1985, intended as a lower-cost variant of the IBM PC with hardware capabilities better suited for video games, in order to compete mor ...
. IBM offered to fund the entire development and marketing of the game, paying royalties. Ken and Roberta Williams accepted and started on the project. Roberta Williams created a story featuring classic fairy-tale elements. Her game concept includes animated color graphics, a pseudo 3D-perspective where the main character is visible on the screen, a more competent text parser that understands advanced commands from the player, and music playing in the background through the PCjr sound hardware. For the game, a complete development system called Adventure Game Interpreter (AGI) was developed. In mid-1984, '' King's Quest: Quest for the Crown'' was released to much acclaim, beginning the ''
King's Quest ''King's Quest'' is a graphic adventure game series, released between 1980 and 2016 and created by the American software company Sierra Entertainment. It is widely considered a classic series from the golden era of adventure games. Following th ...
'' series. While working to finish '' The Black Cauldron'', programmers
Mark Crowe Mark Crowe is an American video game designer, artist, and writer who developed several adventure games, mostly for Sierra On-Line and its subsidiary Dynamix. He later worked at Pipeworks Software as Studio Design Director. Crowe is best known ...
and
Scott Murphy Matthew Scott Murphy (born January 26, 1970) is an American entrepreneur and politician. He represented parts of New York state's Capital District (excluding the city of Albany) in the United States House of Representatives for a portion of one ...
began to plan for an adventure game of their own. After a simple demonstration to Ken Williams, he allowed them to start working on the full game, which was named '' Space Quest: The Sarien Encounter''. The game was released in October 1986 as an instant success, spawning many sequels in the ''
Space Quest ''Space Quest'' is a series of six comic science fiction adventure games released between 1986 and 1995. The games follow the adventures of a hopeless janitor named Roger Wilco, who campaigns through the galaxy for "truth, justice and really cl ...
'' series in the following years.
Al Lowe Albert William Lowe (born July 24, 1946) is an American video game designer, programmer, and musician who developed several adventure games, mostly for Sierra On-Line. He is best known for creating the ''Leisure Suit Larry'' series. He has also ...
, who had been working at Sierra On-Line for many years, was asked by Ken Williams to write a modern version of
Chuck Benton ''Softporn Adventure'' is a comedic, adult-oriented Interactive fiction, text adventure game produced for the Apple II series, Apple II in 1981. The game was created by Charles Benton and released by Sierra Entertainment, On-Line Systems, later re ...
's '' Softporn Adventure'' from 1981, the only pure text adventure that the company had ever released. ''
Leisure Suit Larry in the Land of the Lounge Lizards Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. Leisure ...
'' was a great hit and won the
Software Publishers Association The Software and Information Industry Association (SIIA) is a trade association dedicated to the entertainment, consumer and business software industries. Established in 1984 as the Software Publishers Association (SPA), the SIIA took its new na ...
's Best Adventure Game award of 1987. It can be deduced that the game first became famous as an early example of software piracy, as Sierra sold many more hintbooks than actual copies of the game. A series of ''
Leisure Suit Larry ''Leisure Suit Larry'' is an adult-themed sexual video game series created by Al Lowe. It was published by Sierra from 1987 to 2009, then by Codemasters starting in 2009. The first six ''Leisure Suit Larry'' titles, along with ''Magna Cum Lau ...
'' games followed. Ken Williams befriended a retired highway patrol officer named
Jim Walls James Walls is an American former police officer and video game designer. Walls joined the California Highway Patrol in 1971, retiring after 15 years on the force after a shooting incident that left him traumatized. During his recovery from the ...
and asked him to produce an adventure series based on a police theme. Walls proceeded to create '' Police Quest: In Pursuit of the Death Angel'', which was released in 1987. Several sequels followed, and
the series ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
was touted for adherence to police protocol (relevant parts of which were explained in the games' manuals), and presenting some real-life situations encountered by Walls during his career as an officer. ''
Quest for Glory ''Quest for Glory'' is a series of hybrid adventure/role-playing video games, which were designed by Corey and Lori Ann Cole. The series was created in the Sierra Creative Interpreter, a toolset developed at Sierra specifically to assist with ...
'' is a series of hybrid adventure/role-playing video games designed by Corey and Lori Ann Cole. The first game in the series, '' Quest for Glory: So You Want to Be a Hero'', was released in 1989. The series combines humor, puzzle elements, themes and characters borrowed from various legends, puns, and memorable characters, creating a five-part series of the Sierra stable. Although the series was originally titled ''Hero's Quest'', Sierra failed to trademark the name. Milton Bradley successfully trademarked an electronic version of their unrelated joint Games Workshop board game, ''
HeroQuest ''HeroQuest'', sometimes written as ''Hero Quest'', is an adventure board game created by Milton Bradley in conjunction with the British company Games Workshop. The game was loosely based around archetypes of fantasy role-playing games: the ...
,'' which forced Sierra to change the series' title to ''Quest for Glory''. This decision caused all future games in the series (as well as newer releases of ''Hero's Quest I'') to switch over to the new name. In 1987, Sierra On-Line started to publish its own gaming magazine, about its upcoming games and interviews with the developers. The magazine was initially named ''The Sierra Newsletter'', ''The Sierra News Magazine'', and ''The Sierra/Dynamix Newsmagazine''. However, since
Sierra Club The Sierra Club is an environmental organization with chapters in all 50 United States, Washington D.C., and Puerto Rico. The club was founded on May 28, 1892, in San Francisco, California, by Scottish-American preservationist John Muir, who be ...
already published a magazine called ''Sierra Magazine'', the name of the magazine published by Sierra On-Line was changed to ''InterAction'' in 1991. It was discontinued in 1999. Sierra's Adventure Game Interpreter engine, introduced with ''King's Quest'', was replaced in 1988 with Sierra's Creative Interpreter in ''King's Quest IV''. The game was released under both engines, so those who had newer computers could use the new engine and better rendering technology.


Going public (1989–1995)

Sierra became a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (l ...
in 1989, trading on the
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
under the stock ticker "SIER". Additional investment from public funding allowed the company to engage in further acquisitions over the next several years. In 1990, Sierra released '' King's Quest V'', the first Sierra On-Line game ever to have more than 500,000 copies sold and the highest selling game for five years. It won several awards, such as the Best Adventure Game of the Year from both the
Software Publishers Association The Software and Information Industry Association (SIIA) is a trade association dedicated to the entertainment, consumer and business software industries. Established in 1984 as the Software Publishers Association (SPA), the SIIA took its new na ...
and ''
Computer Gaming World ''Computer Gaming World'' (CGW) was an American computer game magazine published between 1981 and 2006. One of the few magazines of the era to survive the video game crash of 1983, it was sold to Ziff Davis in 1993. It expanded greatly through ...
'' magazine. The Sierra Network was launched on May 6, 1991, as the first game-only online environment. Development of the network began in 1989, as Ken Williams was inspired by the launch of the
Prodigy Prodigy, Prodigies or The Prodigy may refer to: * Child prodigy, a child who produces meaningful output to the level of an adult expert performer ** Chess prodigy, a child who can beat experienced adult players at chess Arts, entertainment, and ...
service in 1988 to create something similar for Sierra's games. As a free service outside of access use charges, the network provided a "land-based" precursor to MMORPGs and internet chat rooms, each land theme for the type of content provided multi-player gaming and category based bulletin boards and chat rooms throughout the continental United States. By July 1993, having reached about 40,000 subscribers,
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
announced plans to invest into the network and add more games, gaining partial control as part of its expansion into the growing online services. AT&T later took sole possession of the network on November 15, 1994, and as a result the name was changed to the ImagiNation Network. The network failed to find a mass audience, and was sold to
America On-Line AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
in 1996. In 1991, Sierra released the first game in the '' Dr. Brain'' series, '' Castle of Dr. Brain'', a hybrid puzzle adventure education game, which has several sequels. In 1993, '' Gabriel Knight: Sins of the Fathers'' was released, beginning the ''
Gabriel Knight ''Gabriel Knight'' is a series of point-and-click adventure games released by Sierra On-Line in the 1990s created by Jane Jensen. The titular character is an author and book store owner in New Orleans who is investigating a strange series of murde ...
'' series. The game and subsequent sequels were critically acclaimed in the mainstream press at the time. Sierra and
Broderbund Broderbund Software, Inc. (stylized as Brøderbund) was an American maker of video games, educational software, and productivity tools. Broderbund is best known for the 8-bit video game hits ''Choplifter'', ''Lode Runner'', ''Karateka'', and '' ...
started merger discussions in March 1991; however, the idea was scrapped later that month. Sierra needed a new building due to growth, and moved its headquarters and much of its key staff to
Bellevue, Washington Bellevue ( ) is a city in the Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has variously been characterized as a s ...
. Sierra's original location in Oakhurst was later renamed Yosemite Entertainment, and continued under that name until early 1999, when its doors were shut and the remaining employees let go. The company was now made up of five separate and largely autonomous development divisions: Sierra Publishing, Sierra Northwest,
Dynamix Dynamix, Inc. was an American developer of video games from 1984 to 2001, best known for the flight simulator ''Red Baron'', the puzzle game '' The Incredible Machine'', the '' Front Page Sports'' series, ''Betrayal at Krondor,'' and the online ...
, Bright Star Technology, and
Coktel Vision Coktel Vision (also known as Coktel and Coktel Studio) was a French video game developer and video game publisher, publisher based in Paris. It was best known for its educational game, educational and adventure games. History Coktel Vision w ...
, with each group working separately on product development but sharing manufacturing, distribution, and sales resources. 1995 was a successful year for the company. Sierra was the market-share leader in PC games for the year. With $83.4 million in sales from software-publishing, earnings improved by 19 percent, and a net income of $11.9 million. In June, Sierra and Pioneer Electric Corp. signed an agreement to create a joint venture that would develop, publish, manufacture, and market entertainment software for the Japanese software market. This joint venture created a new company called Sierra Venture. With Sierra and Pioneer investing over $12 million, the new company immediately manufactured and shipped over twenty of Sierra's most popular products to Japan and created new titles for the Japanese market. 1995 also saw Sierra acquiring a number of development companies, both small home developers and larger companies. ''
Phantasmagoria Phantasmagoria (, also fantasmagorie, fantasmagoria) was a form of horror theatre that (among other techniques) used one or more magic lanterns to project frightening images, such as skeletons, demons, and ghosts, onto walls, smoke, or semi- ...
'' was by far the largest project ever undertaken by Sierra. The anticipation for the game was high at release in late 1995. Although nearly one million copies were sold when the game was first released in August 1995, Sierra's bestselling adventure game created, the game received mixed reviews from industry critics.


Sale to CUC International (1996–1998)

In February 1996, early e-commerce pioneer
CUC International CUC (Comp-U-Card) International Inc. was a membership-based consumer services conglomerate with travel, shopping, auto, dining, home improvement and financial services offered to more than 60 million customers worldwide based in Stamford, Connectic ...
, seeking to expand into interactive entertainment, offered to buy Sierra at a price of about $1.5 billion.
Walter Forbes Walter Forbes (born 1942/43) is an American corporate executive and former Federal prisoner. He was prosecuted by the U.S. Attorney's Office for the District of New Jersey and convicted of one count of conspiracy to commit securities fraud, a ...
, the CEO of CUC International, and a member of Sierra's own Board of Directors since 1991, surprised Ken Williams with the deal after a board meeting. At this point, Sierra had seen modest revenues of about in their current fiscal year, so the sum was surprising to Ken. Forbes had poised the idea to Ken that this would be the start of a large company eventually to bring in LucasArts Entertainment,
Broderbund Broderbund Software, Inc. (stylized as Brøderbund) was an American maker of video games, educational software, and productivity tools. Broderbund is best known for the 8-bit video game hits ''Choplifter'', ''Lode Runner'', ''Karateka'', and '' ...
, and
Davidson & Associates Davidson & Associates, Inc. was an American developer of educational software based in Torrance, California. The company was founded in 1984 by husband-and-wife Bob and Jan Davidson, the latter of whom led the company as president until January 1 ...
(which at the time owned
Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded on February 8, 1991, under the name Silicon & Synapse, Inc. by three graduat ...
) under one entity and be a major publisher in the video game industry, a great boon to the Williams and to Sierra's shareholders. Roberta had expressed her concerns about the offer to Ken, as well as executive officers of the company, but he remained interested in the potential that Forbes offered. Ken accepted the offer, believing it was in the best interest for Sierra's future and stockholders, and CUC announced by the end of February 1996 that they were starting to close on acquiring both Sierra and Davidson for and in CUC stock, respectively; the deal to obtain LucasArts and Broderbund fell through. Sierra's acquisition closed on July 24, 1996. Among the terms included that Ken Williams would be named a vice-chairman of CUC International, a Member of the Office of the President of CUC, and would remain responsible for Sierra's R&D as well as remaining Sierra's CEO. He also requested that a "software board" be created. The board consisted of him, Michael Brochu (Sierra's President and COO), Bob Davidson (founder and CEO of
Davidson & Associates Davidson & Associates, Inc. was an American developer of educational software based in Torrance, California. The company was founded in 1984 by husband-and-wife Bob and Jan Davidson, the latter of whom led the company as president until January 1 ...
), and Forbes. It functioned as a governing body of what would become CUC Software, regulating major decisions and product lines. In September 1996, CUC announced plans to consolidate some functions of their game companies into a single company called CUC Software Inc., headquartered in
Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the m ...
. Bob Davidson, founder and CEO of Davidson & Associates became the CEO for the publishing body. CUC Software consolidated manufacturing, distribution, and sales resources of all of divisions including what was to become Sierra, Davidson, Blizzard, Knowledge Adventure, and Gryphon Software. CUC Software utilized their various labels' market specialties; for example, in October 1996, Sierra published '' Stay Tooned!'', an adventure game developed by Funnybone Interactive (a subsidiary of Davidson & Associates) as Sierra was more known as an adventure game publisher than Davidson. In November 1996, Ken Williams met with the founders of
Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or slurries) by opening, closing, or partially obstructing various passageways. Valves are technically fittings ...
and negotiated Sierra's exclusive rights to publish ''Half-Life'', which Ken Williams debuted at E3 in May 1997. In December 1996, Sierra released ''
The Realm Online ''The Realm Online'', originally known as ''The Realm'', is a massively multiplayer online role playing game (MMORPG) launched in December 1996 for Windows PC. It was designed in the tradition of graphical MUDs, before the usage of the terms "m ...
'', an online fantasy role-playing game. After the sale, Ken Williams remained within the software division so that he could provide strategic guidance to Sierra, although he began to grow disillusioned as he soon found that his new titles at CUC meant very little and the software board met only once. He also began to have disputes with Davidson over Davidson's conservative management style and his disdain for Sierra's more risque product lines such as ''
Phantasmagoria Phantasmagoria (, also fantasmagorie, fantasmagoria) was a form of horror theatre that (among other techniques) used one or more magic lanterns to project frightening images, such as skeletons, demons, and ghosts, onto walls, smoke, or semi- ...
'' and ''
Leisure Suit Larry ''Leisure Suit Larry'' is an adult-themed sexual video game series created by Al Lowe. It was published by Sierra from 1987 to 2009, then by Codemasters starting in 2009. The first six ''Leisure Suit Larry'' titles, along with ''Magna Cum Lau ...
''. In January 1997, Davidson stepped down as CEO of CUC Software, and CUC Executive Chris MacLeod was named as his replacement. After this, Ken Williams shifted his focus work on CUC's online product distributor,
NetMarket NetMarket is an online marketplace owned by Trilegiant that sells various goods ranging from electronics to jewelry. It was founded in 1994 by Dan Kohn and Roger Lee, both former London School of Economics students, and by Guy H. T. Haskin and ...
while remaining as CEO of Sierra in name only. In November, Ken Williams departed from CUC International, while Roberta Williams remained with Sierra until the release of '' King's Quest: Mask of Eternity'' in December 1998. Brochu, who had been hired in 1995 by Ken Williams, to handle the day-to-day business affairs of Sierra, replaced Ken Williams and remained as President of Sierra until October 1997, when he too departed the company. In April 1997, to further expand upon their role in the edutainment business, Sierra purchased Books That Work and
CUC International CUC (Comp-U-Card) International Inc. was a membership-based consumer services conglomerate with travel, shopping, auto, dining, home improvement and financial services offered to more than 60 million customers worldwide based in Stamford, Connectic ...
purchased
Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company co-founded in 1987 by Wes Boyd and Joan Blades. It made money early on by performing contract work for the National Institutes of Health, specifically in making modifications to the ...
and transferred management of the studio to Sierra as an internal developer. In December 1997, in order to secure the rights to ''
Return to Krondor ''Return to Krondor'' is a role-playing video game set in Raymond Feist's fictional fantasy setting of Midkemia. A sequel to 1993's ''Betrayal at Krondor'', it was released for Microsoft Windows on the PC in time for the 1998 Thanksgiving and ...
'', Sierra purchased PyroTechnix, who were developing the game. On November 5, 1997, after the departure of Brochu in October, Sierra was split into three business units, all of which reported directly to MacLeod. In 1998, Sierra divided into 5 sub-brands and corporate divisions: * Sierra Attractions (for casual games such as poker) - composed of Berkeley Systems * Sierra Home (for home/lifestyle software) - composed of Sierra's gardening, home design, and cooking software divisions * Sierra Sports (For sports games) - composed of Dynamix's Sports Titles, Synergistic Software, and Papyrus * Sierra Studios (general publishing division) - Composed of Sierra Northwest/Bellevue, Pyrotechnix, and Impressions Software * Sierra FX (adventure games and online multiplayer games) - Based at Sierra's old headquarters in Oakhurst, which was publicly referred to as Yosemite Entertainment. On November 24, 1997, Sierra published '' Diablo: Hellfire'', the official expansion pack for the widely popular game '' Diablo'' developed by
Synergistic Software Synergistic Software was a video game developer based in Seattle. Founded in 1978, the company published some of the earliest available games and applications for the Apple II family of computers. They continued developing games for various platfo ...
, a division of Sierra. On November 19, 1998, Sierra published ''Half-Life'' for the PC, developed by
Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or slurries) by opening, closing, or partially obstructing various passageways. Valves are technically fittings ...
, which became a huge success. During these events, CUC merged with
Henry Silverman Henry R. Silverman (born August 1, 1940) is an American entrepreneur and private equity investor. Silverman is best known for his role in building Cendant Corporation into a multibillion-dollar business services company that provided car rentals ...
's
HFS Incorporated Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, it broke up and spun off or sold its constituent businesses. Although it was based in New Yo ...
in December 1997 and became the
Cendant Corporation Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, it broke up and spun off or sold its constituent businesses. Although it was based in New Yo ...
; the merger did not immediately affect operations of Sierra. However, Silverman, who served as CEO of Cendant, had become more involved with the bookkeeping of the merged companies and noticed irregularities from CUC's past bookkeeping, leading to the discovery of massive accounting fraud at CUC in March 1998; Forbes was later convicted on three charges related to fraud by the
Security and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market ...
in 2007. With the news, Cendant announced intention to sell the computer entertainment division, and on November 20, 1998, announced the sale of the consumer software division to
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
-based Havas S.A. Sierra became a part of Havas Interactive, the interactive entertainment division of the company.


Fallout from CUC's acquisition (1999–2003)

On February 22, 1999, Sierra announced a major reorganization of the company, resulting in the shutdown of several of their development studios, cutbacks on others and the relocation of key projects, and employees from those studios, to Bellevue. About 250 people in total lost their jobs. Development groups within Sierra such as PyroTechnix were shut down. Others such as Books That Work were relocated to Bellevue. Also shut down was Yosemite Entertainment, the division occupying the original headquarters of Sierra On-Line. The company sold the rights of
Headgate Studios EA Salt Lake was an American video game developer located in Salt Lake City, Utah, United States. It was owned by video game publisher Electronic Arts (EA). History EA Salt Lake was founded by the studio's president, Vance Cook, as Headgate Stud ...
back to the original owner. With the exception of the warehouse and distribution department, the entire studio was shut down. Game designers
Al Lowe Albert William Lowe (born July 24, 1946) is an American video game designer, programmer, and musician who developed several adventure games, mostly for Sierra On-Line. He is best known for creating the ''Leisure Suit Larry'' series. He has also ...
and
Scott Murphy Matthew Scott Murphy (born January 26, 1970) is an American entrepreneur and politician. He represented parts of New York state's Capital District (excluding the city of Albany) in the United States House of Representatives for a portion of one ...
were laid off. Lowe had just started work on ''Leisure Suit Larry 8''. Murphy was involved in a ''Space Quest 7'' project at the time. Layoffs continued on March 1, when Sierra terminated 30 employees at the previously unaffected Dynamix, or 15 percent of their workforce. Despite the layoffs, Sierra continued to publish games for smaller development houses. In September 1999, they released ''
Homeworld ''Homeworld'' is a real-time strategy video game developed by Relic Entertainment and published by Sierra Entertainment, Sierra Studios on September 28, 1999, for Microsoft Windows. Set in space, the science fiction game follows the Kushan exil ...
'', a real-time space-combat strategy game developed by
Relic Entertainment Relic Entertainment Inc. (formerly known as THQ Canada Inc.) is a Canadian video game developer based in Vancouver, founded in 1997. The studio specializes in real-time strategy games and is known for series such as ''Homeworld'', '' Warhammer 40 ...
. The game design was revolutionary for the genre, and the game received great critical acclaim and many awards. UK-based game developer and publisher
Codemasters The Codemasters Software Company Limited (trade name: Codemasters) is a British video game developer based in Southam, England, which is a subsidiary of American corporation Electronic Arts. Founded by brothers Richard and David Darling in Octo ...
, in an effort to establish themselves in the United States, announced the launch a new development studio in Oakhurst, using the abandoned Sierra facilities and hiring much of the Yosemite Entertainment's laid-off staff in mid-September 1999. In early October, the company announced plans to take over management and maintenance of the online RPG ''The Realm'' and acquiring the complete yet previously canceled ''Navy SEALs''. The company also reported they obtained the rights to continue using the name Yosemite Entertainment for the development house. Meanwhile, Sierra announced another reorganization, this time into three business units: Core Games, Casual Entertainment, and Home Productivity. This reorganization resulted in even more layoffs, eliminating 105 additional jobs and a number of games in production. After 1999, Sierra almost entirely ceased to be a
developer Developer may refer to: Computers * Software developer, a person or organization who develop programs/applications * Video game developer, a person or business involved in video game development, the process of designing and creating games * Web d ...
of games and, as time went on, instead became a
publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
of games by independent developers. At the end of June 2000, a strategic business alliance between
Vivendi Vivendi SE is a French mass media holding company headquartered in Paris. Widely known as the owner of Gameloft, Groupe Canal+, Havas, Editis, Prisma Media, Vivendi Village and Dailymotion, the company has activities in television, film, video ...
,
Seagram The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the lar ...
, and
Canal+ Canal+ (Canal Plus, , meaning 'Channel Plus'; sometimes abbreviated C+ or Canal) is a French premium television channel launched in 1984. It is 100% owned by the Groupe Canal+, which in turn is owned by Vivendi. The channel broadcasts several ki ...
was announced, and
Vivendi Universal Vivendi SE is a French mass media holding company headquartered in Paris. Widely known as the owner of Gameloft, Groupe Canal+, Havas, Editis, Prisma Media, Vivendi Village and Dailymotion, the company has activities in television, film, video ...
, a leading global media and communications company, was formed after the merger with
Seagram The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the lar ...
(the parent company of
Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
). Havas S.A. was renamed Vivendi Universal Publishing and became the publishing division of the new group, divided into five groups: games, education, literature, health, and information. The merger was followed by many more layoffs of Sierra employees. In August 2001, Sierra announced a major reorganization, which included the closure of
Dynamix Dynamix, Inc. was an American developer of video games from 1984 to 2001, best known for the flight simulator ''Red Baron'', the puzzle game '' The Incredible Machine'', the '' Front Page Sports'' series, ''Betrayal at Krondor,'' and the online ...
as well as the layoffs of 148 employees located at the company headquarters in Bellevue. On February 19, 2002, Sierra On-Line officially announced the name change to Sierra Entertainment, Inc. In 2002, Sierra, working with High Voltage Software, announced the development of a new chapter in the Leisure Suit Larry franchise, titled '' Leisure Suit Larry: Magna Cum Laude''. Released to mostly mixed to negative reviews; Larry's creator, Lowe, was not involved with the project. The newly renamed Sierra Entertainment continued to develop mostly unsuccessful interactive entertainment products. However, hit ''
Homeworld 2 ''Homeworld 2'' is a real-time strategy video game sequel to ''Homeworld'', developed by Relic Entertainment and released in 2003 by now defunct publisher Sierra Entertainment. Its story concerns Hiigara's response to a new enemy called the Vaygr. ...
'' once again cemented Sierra's reputation as a respectable publisher. In 2003, Sierra Entertainment released the second video game adaptation of ''
The Hobbit ''The Hobbit, or There and Back Again'' is a children's fantasy novel by English author J. R. R. Tolkien. It was published in 1937 to wide critical acclaim, being nominated for the Carnegie Medal and awarded a prize from the '' ...
'', as well as ''
NASCAR Racing 2003 Season ''NASCAR Racing 2003 Season'', or ''NR2003'' for short, is a computer racing simulator released in February 2003 by Papyrus Design Group for Windows and Mac OS X. The game was the last to be released by the company before EA Sports bought the ...
''.


Acquisition and absorption under Vivendi Games (2004–2008)

In the spring of 2004, cost-cutting measures were taken at Sierra's parent company
Vivendi Universal Games Vivendi Games was an American video game publisher and holding company based in Los Angeles. It was founded in 1996 as CUC Software, the publishing subsidiary of CUC International, after the latter acquired video game companies Davidson & Associ ...
due to financial troubles and because of Sierra's lack of profitability as a working developer. Sierra's last owned studios
Impressions Games Impressions Games was a British video game developer founded by David Lester. He sold the company to Sierra On-Line in 1995, who was then bought out by Cendant and eventually, Vivendi Universal (now known as Vivendi SA). Impressions specialized ...
and the
Papyrus Design Group Papyrus ( ) is a material similar to thick paper that was used in ancient times as a writing surface. It was made from the pith of the papyrus plant, ''Cyperus papyrus'', a wetland sedge. ''Papyrus'' (plural: ''papyri'') can also refer to a d ...
were both shut down in the spring of 2004, losing 50 jobs in the process; 180 Sierra-related positions were also eliminated at Vivendi's Los Angeles offices; and by June 2004, Vivendi had completely shut down Sierra's Bellevue location, which cost over 100 people their jobs and dispersed Sierra's work to other VU Games divisions, and re-locating the remains of Sierra's assets to Vivendi's corporate headquarters in
Fresno, California Fresno () is a major city in the San Joaquin Valley of California, United States. It is the county seat of Fresno County and the largest city in the greater Central Valley region. It covers about and had a population of 542,107 in 2020, makin ...
. In total, 350 people lost their jobs. Various titles that were retired in the process included Print Artist and titles like the ''Hoyle'' franchise were sold to other publishers or developers. Sierra by this point was simply a publishing label and brand name for Vivendi titles, being used in tandem with their own name for publishing. As a company, Sierra was disestablished on August 24, 2004. The business continued to operate as a division of Vivendi Games. In late 2005, the Sierra brand was re-launched from Los Angeles. A new subsidiary called Sierra Online (no-relation to Sierra's former name Sierra On-Line) was also founded within this time, which focused on download games and online-only titles. Throughout 2005 and 2006, Vivendi acquired several game development studios including
Massive Entertainment Massive Entertainment AB is a Swedish video game developer and a studio of Ubisoft based in Malmö. The company has been fully owned by Ubisoft since 2008. The studio is known for ''Tom Clancy's The Division'', '' The Division 2'', '' Ground Co ...
,
High Moon Studios High Moon Studios, Inc. (formerly Sammy Entertainment Inc. and Sammy Studios, Inc.) is an American video game developer initially formed in 2001. After nearly a year as an independent studio, the developer was acquired by Vivendi Games in Janua ...
,
Radical Entertainment Radical Entertainment Inc. is a Canadian video game developer based in Vancouver. The studio is best known for developing '' The Simpsons: Hit & Run'', '' Prototype'' and '' Prototype 2'', as well as entries in the ''Crash Bandicoot'' franchise ...
, Secret Lair Studios / Studio Ch'in (based in Seattle and Shanghai) and Swordfish Studios and integrated them into Sierra, alongside the creative licenses from other Vivendi divisions and from companies partnered with Vivendi and the copyrights of several notable
intellectual properties Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
, such as ''
Crash Bandicoot ''Crash Bandicoot'' is a video game franchise originally developed by Naughty Dog as an exclusive for Sony's PlayStation console. It has seen numerous installments created by various developers and published on multiple platforms. The series c ...
'', ''
Spyro the Dragon ''Spyro the Dragon'' is a platform game developed by Insomniac Games and published by Sony Computer Entertainment for the PlayStation on September 9, 1998. The first game in the ''Spyro'' series, it stars the title character, a young purple dr ...
'', '' 50 Cent: Bulletproof'' and '' Scarface''. Vivendi also ceased publishing under their own name by this point after their name change, with all major titles being released under the Sierra brand name. ''
Caesar IV ''Caesar IV ''is a city-building game set in ancient Rome, developed by Tilted Mill Entertainment and published by Sierra Entertainment ( Vivendi Universal Games). The game was released on September 26, 2006 in North America. The game features a ...
'' was published September 26, 2006 in North America, in partnership with
Tilted Mill Entertainment Tilted Mill Entertainment is a video game developer located in Winchester, Massachusetts. It was founded in 2001 by former Impressions Games lead designer and general manager Chris Beatrice, business manager Peter Haffenreffer, and designer Jeff ...
. In the summer of 2007, Sierra Online began launching Xbox Live Arcade titles for the Xbox 360. One of the first releases was the conversion of the successful "German-style" board game ''
Carcassonne Carcassonne (, also , , ; ; la, Carcaso) is a French fortified city in the department of Aude, in the region of Occitanie. It is the prefecture of the department. Inhabited since the Neolithic, Carcassonne is located in the plain of the ...
'', which had been in development at Secret Lair Studios. In late 2007, Sierra released titles like the
first-person shooter First-person shooter (FPS) is a sub-genre of shooter video games centered on gun and other weapon-based combat in a first-person perspective, with the player experiencing the action through the eyes of the protagonist and controlling the pl ...
game ''
TimeShift Time shift or Timeshift may refer to: * ''Timeshift'' (TV series), a BBC documentary series * ''TimeShift'', a video game released in 2007 * Time shifting, a form of personal consumer media recording * Timeshift channel, used in the time-delayed r ...
'' (which was originally going to be published by
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...
but was delayed various times during development) and the real-time tactical video game '' World in Conflict''.


Closure and sale of properties (2008–2009)

In 2008, Sierra Entertainment's parent company Vivendi Games merged with video game publisher
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
to form the
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. It was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Vivendi ...
holding company. Vivendi Games was absorbed into Activision after the merger and the ownership of Sierra properties went to Activision. Later that year, Sierra was closed down for possible future sale. Leading up to the merger, Activision's management was confident that Sierra would cease operations post-merger. On July 29, 2008, Activision announced a long-term strategy for the Sierra titles under their hands, and confirmed that they would only retain the rights to five titles and properties: '' Crash: Mind Over Mutant'', '' The Legend of Spyro: Dawn of the Dragon'', ''
Prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototyp ...
'' and '' Ice Age: Dawn of the Dinosaurs'', and an unannounced new IP. The rest of the titles, including the Sierra Online division, was deemed by the company to be "non-strategic" with the company's then-current business practices, with the Sierra Online division later ceasing operations. What followed was a selection of earlier sales and reversions. On July 30, a day following the announcement, the video game rights to the
Robert Ludlum Robert Ludlum (May 25, 1927 – March 12, 2001) was an American author of 27 thriller novels, best known as the creator of Jason Bourne from the original '' The Bourne Trilogy'' series. The number of copies of his books in print is estimated b ...
/''
Bourne Bourne may refer to: Places UK * Bourne, Lincolnshire, a town ** Bourne Abbey ** Bourne railway station * Bourne (electoral division), West Sussex * Bourne SSSI, Avon, a Site of Special Scientific Interest near Burrington, North Somerset * Bourne ...
'' franchise reverted back to Robert Ludlum's estate, which later sublicensed it to
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
in February 2009. On August 13, 2008, the publishing rights to games based on '' Scarface'', most notably a planned sequel to '' Scarface: The World is Yours'', reverted to
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
. On September 8,
Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment (WBIE; also known as Warner Bros. Games or WB Games) is an American video game publisher based in Burbank, California, and part of the newly-formed Global Streaming and Interactive Entertainment unit of ...
acquired the rights to the '' F.E.A.R.'' trademark from Vivendi, alongside the original game and its outsourced expansion packs ''
Extraction Point In military tactics, extraction (also exfiltration or exfil) is the process of removing personnel when it is considered imperative that they be immediately relocated out of a hostile environment and taken to an area either occupied or controlle ...
'' and '' Perseus Mandate''. This allowed
Monolith Productions Monolith Productions, Inc. is an American video game developer based in Kirkland, Washington. The company has been a subsidiary of Warner Bros. Interactive Entertainment since August 2004. History Monolith Productions was founded on October ...
, who developed the original title, to rename their upcoming sequel '' Project Origin'' as ''F.E.A.R. 2: Project Origin''. On October 8, Activision announced the closure of the online servers of several older Sierra titles on November 1. The Sierra Online division was also closed within the same year. Within the course of six months, the rest of the Sierra titles and developers that Activision rejected were sold off, beginning with the sale of '' 50 Cent: Blood on the Sand'' to
THQ THQ Inc. was an American video game company based in Agoura Hills, California. It was founded in April 1990 by Jack Friedman, originally in Calabasas, and became a public company the following year through a reverse merger takeover. Initi ...
on October 13, 2008, and the sale of '' Ghostbusters: The Video Game'' and '' The Chronicles of Riddick: Assault on Dark Athena'' to
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...
's parent company,
Infogrames Atari SA (formerly Infogrames Entertainment SA) is a French video game holding company headquartered in Paris. Its subsidiaries include Atari Interactive and Atari, Inc. It is the current owner of the Atari brand through Atari Interactive. Bec ...
, on October 30. On November 11,
Massive Entertainment Massive Entertainment AB is a Swedish video game developer and a studio of Ubisoft based in Malmö. The company has been fully owned by Ubisoft since 2008. The studio is known for ''Tom Clancy's The Division'', '' The Division 2'', '' Ground Co ...
alongside the rights to '' World in Conflict'' and it's then-developed expansion pack '' World in Conflict: Soviet Assault'' were sold to
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
, and a day later, Swordfish Studios' Manchester studio was acquired by Monumental Games, with their Birmingham studio sold to
Codemasters The Codemasters Software Company Limited (trade name: Codemasters) is a British video game developer based in Southam, England, which is a subsidiary of American corporation Electronic Arts. Founded by brothers Richard and David Darling in Octo ...
on 15 November. On December 12,
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
purchased ''
Brütal Legend ''Brütal Legend'' is an action-adventure video game with real-time strategy game elements created by Double Fine and published by Electronic Arts for the PlayStation 3 and Xbox 360. The game was released during October 2009 in North America, ...
''. In February 2009, it was announced that
Codemasters The Codemasters Software Company Limited (trade name: Codemasters) is a British video game developer based in Southam, England, which is a subsidiary of American corporation Electronic Arts. Founded by brothers Richard and David Darling in Octo ...
had picked up the rights to publish '' Leisure Suit Larry: Box Office Bust''. On April 27, the last cancelled Sierra title that had not been sold, '' WET'', was purchased by
Bethesda Softworks Bethesda Softworks LLC is an American video game publisher based in Rockville, Maryland. The company was founded by Christopher Weaver in 1986 as a division of Media Technology Limited, and in 1999 became a subsidiary of ZeniMax Media. In its ...
. In July, several classic titles formerly owned by Sierra: '' Evil Genius'', '' Ground Control'', ''
Empire Earth ''Empire Earth'' is a series of real-time strategy video games developed by Stainless Steel Studios and Mad Doc Software, and published by Sierra Entertainment. The games in the series are historical RTS games that are similar to '' Age of Emp ...
'', ''
Lords of Magic ''Lords of Magic'' is a turn-based strategy Microsoft Windows game designed for Windows 95/98 by Sierra On-Line. The game was intended to combine elements of '' Heroes of Might and Magic II'' and ''Lords of the Realm II''. The special edition also ...
'' and ''
Lords of the Realm ''Lords of the Realm'' is a turn-based strategy computer game published and developed by Impressions Games. It was first released on June 15, 1994, and is the first game in the ''Lords of the Realm'' series. Summary The game takes place in a medi ...
'' were all sold to
Rebellion Developments Rebellion Developments Limited is a British video game developer based in Oxford, England. Founded by Jason and Chris Kingsley in December 1992, the company is best known for its ''Sniper Elite'' series and multiple games in the ''Alien vs. Pre ...
.


Brand name revival under Activision (2014–2016)

On August 7, 2014, the website for Sierra, which previously redirected to Activision's website, was updated, showcasing a new logo, teasing: "More to be revealed at
Gamescom Gamescom (stylized as gamescom) is a trade fair for video games held annually at the Koelnmesse in Cologne, North Rhine-Westphalia, Germany. Since 2018, it has been organised by ''game – Verband der deutschen Games-Branche'' (English: Associa ...
2014." Activision confirmed that the Sierra label will re-release some of their older games, re-imagining their older franchises, as well as collaborate with indie studios to create new "innovative, edgy and graphically unique" projects. Sierra will focus on publishing downloadable games through PlayStation Network, Steam for PC and Xbox Live. "We're very proud of what we created all those years ago with Sierra On-Line, and today's news about carrying Sierra forward as an indie-specific brand is very encouraging," said founder Ken Williams in an official statement. "We look forward to seeing Sierra's independent spirit live on." On the same day, ''
King's Quest ''King's Quest'' is a graphic adventure game series, released between 1980 and 2016 and created by the American software company Sierra Entertainment. It is widely considered a classic series from the golden era of adventure games. Following th ...
'' and '' Geometry Wars 3: Dimensions'' were announced; they were the first two games published under the revived Sierra brand. On December 5, 2014, they were awarded with the "Industry Icon" award during the 2014
The Game Awards The Game Awards is an annual awards ceremony honoring achievements in the video game industry. Established in 2014, the shows are produced and hosted by game journalist Geoff Keighley, who worked on its predecessor, the Spike Video Game Awards, ...
, and they also introduced the first footage from the reboot of ''King's Quest''. In August 2018,
TJX Companies The TJX Companies, Inc. (abbreviated TJX) is an American Multinational corporation, multinational Discount store, off-price department store corporation, headquartered in Framingham, Massachusetts. It was formed as a subsidiary of Zayre, Zayre ...
acquired the domain sierra.com from Activision, subsequently shortening the name of their Sierra Trading Post subsidiary to Sierra.


Subsidiaries


Development

* Books That Work; acquired in April 1997, folded into Sierra in February 1999. * Bright Star Technology in
Bellevue, Washington Bellevue ( ) is a city in the Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has variously been characterized as a s ...
, U.S.; founded in 1980 and acquired in 1992. *
Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company co-founded in 1987 by Wes Boyd and Joan Blades. It made money early on by performing contract work for the National Institutes of Health, specifically in making modifications to the ...
, purchased by CUC International in April 1997 and integrated into Sierra as an internal studio. *
Coktel Vision Coktel Vision (also known as Coktel and Coktel Studio) was a French video game developer and video game publisher, publisher based in Paris. It was best known for its educational game, educational and adventure games. History Coktel Vision w ...
in
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
, France; founded in 1984, acquired in October 1993. * Arion Software, acquired in 1995, absorbed into Sierra On-Line. * The Pixellite Group, founded in 1983; acquired in May 1995, absorbed into Sierra On-Line. *
Sublogic Sublogic Corporation (stylized as subLOGIC) is an American software development company. It was formed in 1977 by Bruce Artwick, and incorporated in 1978 by Artwick's partner Stu Moment as Sublogic Communications Corporation. Sublogic is best kno ...
, based in Champaign, Illinois; acquired in 1995; absorbed into Sierra On-Line. *
Dynamix Dynamix, Inc. was an American developer of video games from 1984 to 2001, best known for the flight simulator ''Red Baron'', the puzzle game '' The Incredible Machine'', the '' Front Page Sports'' series, ''Betrayal at Krondor,'' and the online ...
in
Eugene, Oregon Eugene ( ) is a city in the U.S. state of Oregon. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast. As of the 2020 United States Census, Eu ...
; founded in 1984, acquired in August 1990, and shut down in August 2001. * Green Thumb Software in
Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
, U.S.; acquired and absorbed in July 1995. *
Headgate Studios EA Salt Lake was an American video game developer located in Salt Lake City, Utah, United States. It was owned by video game publisher Electronic Arts (EA). History EA Salt Lake was founded by the studio's president, Vance Cook, as Headgate Stud ...
in
Bountiful, Utah Bountiful is Davis city. As of the 2010 census, the city population was 42,552, a three percent increase over the 2000 figure of 41,301. The city grew rapidly during the suburb growth of the late 1940s, 1950s, and 1960s and was Davis County's l ...
, U.S.; founded in 1992, acquired in April 1996, and sold to the original owner in 1999. *
Impressions Games Impressions Games was a British video game developer founded by David Lester. He sold the company to Sierra On-Line in 1995, who was then bought out by Cendant and eventually, Vivendi Universal (now known as Vivendi SA). Impressions specialized ...
in
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston, ...
, U.S.; founded in 1989, acquired in 1995, and closed in May 2004. *
Synergistic Software Synergistic Software was a video game developer based in Seattle. Founded in 1978, the company published some of the earliest available games and applications for the Apple II family of computers. They continued developing games for various platfo ...
; founded in 1978, acquired in 1996, and folded into Sierra in February 1999. *
Papyrus Design Group Papyrus ( ) is a material similar to thick paper that was used in ancient times as a writing surface. It was made from the pith of the papyrus plant, ''Cyperus papyrus'', a wetland sedge. ''Papyrus'' (plural: ''papyri'') can also refer to a d ...
in
Watertown, Massachusetts Watertown is a city in Middlesex County, Massachusetts, and is part of Greater Boston. The population was 35,329 in the 2020 census. Its neighborhoods include Bemis, Coolidge Square, East Watertown, Watertown Square, and the West End. Watertown ...
, U.S.; founded in 1987, acquired in 1995, and closed in May 2004. * PyroTechnix; founded as Computer Presentation, acquired December 1997, and folded into Sierra in February 1999. * Yosemite Entertainment in
Oakhurst, California Oakhurst (formerly Fresno Flats) is a census-designated place (CDP) in Madera County, California, Madera County, California, United States, south of the entrance to Yosemite National Park, in the foothills of the Sierra Nevada. At the 2020 censu ...
, U.S.; formed in 1998, and folded into Sierra in February 1999.


Publishing

* Sierra Attractions; 1998–2001 * Sierra FX; 1998 * Sierra Home; 1996–2004 * Sierra Sports; February 1998–2000 * Sierra Studios; 1998–2001


Games

Sierra both developed its own games and published several games from its divisions and from third-party developers. As a developer, Sierra launched the video game series ''
King's Quest ''King's Quest'' is a graphic adventure game series, released between 1980 and 2016 and created by the American software company Sierra Entertainment. It is widely considered a classic series from the golden era of adventure games. Following th ...
'', ''
Space Quest ''Space Quest'' is a series of six comic science fiction adventure games released between 1986 and 1995. The games follow the adventures of a hopeless janitor named Roger Wilco, who campaigns through the galaxy for "truth, justice and really cl ...
'', ''
Police Quest ''Police Quest'' (or ''SWAT'') is a series of police simulation video games produced and published by Sierra On-Line between 1987 and 1998. The first five were adventure simulation games, the first three of which were designed by former police ...
'', ''
Gabriel Knight ''Gabriel Knight'' is a series of point-and-click adventure games released by Sierra On-Line in the 1990s created by Jane Jensen. The titular character is an author and book store owner in New Orleans who is investigating a strange series of murde ...
'', ''
Leisure Suit Larry ''Leisure Suit Larry'' is an adult-themed sexual video game series created by Al Lowe. It was published by Sierra from 1987 to 2009, then by Codemasters starting in 2009. The first six ''Leisure Suit Larry'' titles, along with ''Magna Cum Lau ...
'', and ''
Quest for Glory ''Quest for Glory'' is a series of hybrid adventure/role-playing video games, which were designed by Corey and Lori Ann Cole. The series was created in the Sierra Creative Interpreter, a toolset developed at Sierra specifically to assist with ...
''.


References


External links

* {{Authority control 1979 establishments in California 2008 disestablishments in California Companies based in Fresno, California Companies based in Los Angeles Defunct Activision subsidiaries Defunct companies based in California Defunct video game companies of the United States Former Vivendi subsidiaries Software companies based in California Video game companies based in California Video game companies disestablished in 2008 Video game companies established in 1979 Video game development companies