Slade are an English
rock band formed in
Wolverhampton
Wolverhampton () is a city, metropolitan borough and administrative centre in the West Midlands, England. The population size has increased by 5.7%, from around 249,500 in 2011 to 263,700 in 2021. People from the city are called "Wulfrunians ...
in 1966. They rose to prominence during the
glam rock
Glam rock is a style of rock music that developed in the United Kingdom in the early 1970s and was performed by musicians who wore outrageous costumes, makeup, and hairstyles, particularly platform shoes and glitter. Glam artists drew on diver ...
era in the early 1970s, achieving 17 consecutive top 20 hits and six number ones on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
. The ''
British Hit Singles & Albums
''British Hit Singles & Albums'' (originally known as ''The Guinness Book of British Hit Singles'' and ''The Guinness Book of British Hit Albums'') was a music reference book originally published in the United Kingdom by the publishing arm of ...
'' names them the most successful British group of the 1970s based on sales of singles. They were the first act to have three
singles enter the charts at number one; all six of the band's
chart-toppers were
penned by
Noddy Holder
Neville John "Noddy" Holder (born 15 June 1946) is an English musician. He was the lead singer and rhythm guitarist of the English band Slade, one of the UK's most successful acts of the 1970s. Known for his unique and powerful voice, Holder co ...
and
Jim Lea. As of 2006, total UK sales stand at 6,520,171, and their best-selling single, "
Merry Xmas Everybody
"Merry Xmas Everybody" is a song by the British rock band Slade, released as a non-album single in 1973. The song was written by lead vocalist Noddy Holder and bassist Jim Lea, and it was produced by Chas Chandler. It was the band's sixth an ...
", has sold in excess of one million copies. According to the 1999 BBC documentary ''It's Slade'', the band have sold over 50 million records worldwide.
Following an unsuccessful move to the U.S. in 1975, Slade's popularity in the UK waned, but was unexpectedly revived in 1980 when they were last-minute replacements for
Ozzy Osbourne at the
Reading Rock Festival. The band later acknowledged this to have been one of the highlights of their career. The original line-up split in 1992, but reformed later in the year as Slade II. The band have continued, with a number of line-up changes, to the present day. They have also shortened the group name back to Slade.
A number of artists from diverse genres have cited Slade as an influence, including
Nirvana,
Smashing Pumpkins
Smash may refer to:
People
* Smash (wrestler) (born 1959), professional wrestler
* Moondog Rex, another professional wrestler who briefly wrestled as the original Smash, before being replaced by the above.
* DJ Smash, DJ and music producer
Ar ...
,
Ramones,
Sex Pistols,
The Undertones
The Undertones are a rock band formed in Derry, Northern Ireland in 1974. From 1975 to 1983, the Undertones consisted of Feargal Sharkey (vocals), John O'Neill (rhythm guitar, vocals), Damian O'Neill (lead guitar, vocals), Michael Bradle ...
,
The Runaways,
The Clash,
Kiss,
Mötley Crüe,
Poison,
Def Leppard
Def Leppard are an English rock band formed in 1976 in Sheffield. Since 1992, the band has consisted of Rick Savage (bass, backing vocals), Joe Elliott (lead vocals), Rick Allen (drums, backing vocals), Phil Collen (guitar, backing vocals), ...
,
Twisted Sister
Twisted Sister was an American heavy metal band originally from Ho-Ho-Kus, New Jersey, and later based on Long Island, New York. Their best-known songs include " We're Not Gonna Take It" and " I Wanna Rock", both of which were associated with ...
,
The Replacements,
Cheap Trick
Cheap Trick is an American rock band from Rockford, Illinois, formed in 1973 by guitarist Rick Nielsen, bassist Tom Petersson, lead vocalist Robin Zander and drummer Bun E. Carlos. The current lineup of the band consists of Zander, Nielsen ...
,
Oasis,
Quiet Riot
Quiet Riot is an American heavy metal band founded in Los Angeles in 1973 by guitarist Randy Rhoads and bassist Kelly Garni.
The original lineup featured Rhoads and Garni with lead vocalist Kevin DuBrow and drummer Drew Forsyth, though th ...
(who covered Slade songs for two of their three biggest hits) and
Britny Fox. ''The Illustrated Encyclopaedia of Music'' tells of Holder's powerful vocals, guitarist
Dave Hill's equally arresting dress sense, and the
deliberate misspelling of their song titles (such as "
Cum On Feel the Noize" and "
Mama Weer All Crazee Now") for which they became well known.
Overview
All the members of Slade grew up in the
Black Country. Drummer
Don Powell and bassist
Jim Lea were born and brought up in
Wolverhampton
Wolverhampton () is a city, metropolitan borough and administrative centre in the West Midlands, England. The population size has increased by 5.7%, from around 249,500 in 2011 to 263,700 in 2021. People from the city are called "Wulfrunians ...
, lead vocalist
Noddy Holder
Neville John "Noddy" Holder (born 15 June 1946) is an English musician. He was the lead singer and rhythm guitarist of the English band Slade, one of the UK's most successful acts of the 1970s. Known for his unique and powerful voice, Holder co ...
was born and brought up in nearby
Caldmore, and lead guitarist
Dave Hill moved to Wolverhampton from
Holbeton
Holbeton is a civil parish and village located 9 miles south east of Plymouth in the South Hams district of Devon, England. At the 2001 census the parish had a population of 579, down from 850 in 1901. By 2011 it had increased to 619.
The south ...
as a child. Slade have released over 30 albums, three of which reached No. 1 in the
UK Albums Chart
The Official Albums Chart is a list of albums ranked by physical and digital sales and (from March 2015) audio streaming in the United Kingdom. It was published for the first time on 22 July 1956 and is compiled every week by the Official Charts ...
. Their releases have spent 315 weeks in the UK charts and they have earned 24 top-30 UK hits .
Slade dominated the UK singles charts during the early 1970s, often outperforming chart rivals such as
Wizzard
Wizzard were an English rock band formed by Roy Wood, former member of the Move and co-founder of the Electric Light Orchestra. ''The Guinness Book of 500 Number One Hits'' states, "Wizzard was Roy Wood just as much as Wings was Paul McCartne ...
,
Sweet
Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketone ...
,
T. Rex,
Suzi Quatro
Susan Kay Quatro (born June 3, 1950) is an American singer, bass guitarist, songwriter, and actress. In the 1970s, she scored a string of hit singles that found greater success in Europe and Australia than in her homeland, reaching No. 1 in th ...
,
Mud,
Gary Glitter,
Roxy Music, and
David Bowie
David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
.
Slade achieved twelve Top 5 hit singles in the UK between 1971 and 1974, three of which went straight to #1. Of the 17 Top 20 hits between 1971 and 1976, six made No. 1, three reached No. 2 and two peaked at No. 3. No other UK act of the period enjoyed such consistently high chart placings in the UK
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...
, and this feat was the closest any group had come to matching
the Beatles
The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developmen ...
' 22 Top 10 records in a single decade (1960s). Slade sold more singles in the UK than any other group of the 1970s. In 1973 alone, "
Merry Xmas Everybody
"Merry Xmas Everybody" is a song by the British rock band Slade, released as a non-album single in 1973. The song was written by lead vocalist Noddy Holder and bassist Jim Lea, and it was produced by Chas Chandler. It was the band's sixth an ...
" sold over one million copies globally, obtaining
gold disc
Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
status.
They toured Europe in 1973 and the US in 1974.
Slade moved to the US in the mid-1970s in an attempt to break into the American market and, although this was largely unsuccessful, they left their mark on a number of US bands who have since cited Slade as an influence.
During the late 1970s, the band returned to the UK following years of commercial failure both at home and abroad. Slade's career was unexpectedly revived when the band were asked to perform at the 1980 Reading Festival when
Ozzy Osbourne pulled out at the last minute. For the next two years, the band produced material tailored towards the heavy-metal scene and by 1984, they finally cracked the American market with the hits "
Run Runaway" and "
My Oh My." This new-found success did not last long, however, and despite a top-25 UK hit in the early '90s the band split shortly after in 1992.
Career
Early years (1966–1970)
In 1964, drummer
Don Powell and guitarist
Dave Hill were part of a Midland-based group called the Vendors. Regulars on the club circuit, they had also recorded a privately pressed four-track EP.
At the time,
Noddy Holder
Neville John "Noddy" Holder (born 15 June 1946) is an English musician. He was the lead singer and rhythm guitarist of the English band Slade, one of the UK's most successful acts of the 1970s. Known for his unique and powerful voice, Holder co ...
was playing guitar and contributing to vocals in Steve Brett & the Mavericks. Signed to Columbia Records, the band released three singles in 1965.
[The Genesis of Slade compilation booklet] After listening to American blues artists such as
Sonny Boy Williamson II
Alex or Aleck Miller (originally Ford, possibly December 5, 1912 – May 24, 1965), known later in his career as Sonny Boy Williamson, was an American blues harmonica player, singer and songwriter. He was an early and influential blues harp st ...
,
John Lee Hooker and
Howlin' Wolf
Chester Arthur Burnett (June 10, 1910January 10, 1976), better known by his stage name Howlin' Wolf, was an American blues singer and guitarist. He is regarded as one of the most influential blues musicians of all time. Over a four-decade care ...
, the Vendors decided on a change of direction and name:
As the ''N Betweens'' they gained greater recognition and began to get supporting gigs with acts such as
the Hollies,
the Yardbirds,
Georgie Fame
Georgie Fame (born Clive Powell; 26 June 1943) is an English R&B and jazz musician. Fame, who had a string of 1960s hits, is still performing, often working with contemporaries such as Alan Price, Van Morrison and Bill Wyman. Fame is the on ...
and
Spencer Davis
Spencer Davis (born Spencer David Nelson Davies; 17 July 193919 October 2020) was a Welsh singer and musician. He founded The Spencer Davis Group, a band that had several hits in the 1960s including "Keep On Running", "Gimme Some Lovin'", and ...
.
The Mavericks and the 'N Betweens were on their way to separate gigs in Germany when they met on a ferry in 1965. Powell and Hill asked Holder if he would be interested in joining The 'N Betweens, but Holder declined. Later, back in their home town of
Wolverhampton
Wolverhampton () is a city, metropolitan borough and administrative centre in the West Midlands, England. The population size has increased by 5.7%, from around 249,500 in 2011 to 263,700 in 2021. People from the city are called "Wulfrunians ...
, the musicians met again and this time Holder agreed to join the group.
Jim Lea, whose musical background and strong bass guitar skills were considered an asset, had already been recruited.
Lea, who also played the piano and violin, had been in the Staffordshire Youth Orchestra and had gained first class honours in a London music-school practical exam.
By 1966, this new version of the 'N Betweens had recorded a promo single of the
Otis Redding
Otis Ray Redding Jr. (September 9, 1941 – December 10, 1967) was an American singer and songwriter. He is considered one of the greatest singers in the history of American popular music and a seminal artist in soul music and rhythm and blues. ...
track "Security" and a self-penned song, "Evil Witchman", released on
Highland Records. A further single, "You Better Run" was released on Columbia Records and produced by
Kim Fowley.
This last single was reported by Powell to have topped the regional midland charts although it failed to make any national impact. Between 1966 and 1967, the band's performance centred on the
R&B and
Tamla Motown
Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''mot ...
styles, while Noddy's flair for showmanship began to give the band a focus. During 1967, the band recorded the track "Delighted to See You" which remained unreleased until 1994, where it featured on the various artists compilation ''Psychedelia at Abbey Road''. Although the group did not record again for roughly two years, they built up a respectable reputation on the live circuit.
A local promoter, Roger Allen spotted the group in 1969 and alerted the head of
A&R at
Philips Records
Philips Records is a record label founded by the Dutch electronics company Philips. It was founded as Philips Phonographische Industrie in 1950. In 1946, Philips acquired the company which pressed records for British Decca's Dutch outlet in ...
, Jack Baverstock. The group spent a week in the Philips studio at Stanhope Place recording an album, after which Baverstock offered to sign the group to
Fontana Records if they changed their name and obtained London-based management. The band were initially hesitant because of the reputation gained as the 'N Betweens' but eventually agreed to "Ambrose Slade", a name inspired by Baverstock's secretary, who had named her handbag Ambrose and her shoes Slade.
Baverstock also found the group an agent, John Gunnel, who had previously worked with the entertainment entrepreneur
Robert Stigwood
Robert Colin Stigwood (16 April 1934 – 4 January 2016) was an Australian-born British-resident music entrepreneur, film producer and impresario, best known for managing Cream (band), Cream, Andy Gibb and the Bee Gees, theatrical productions ...
.
The band's debut album ''
Beginnings'', released in mid-1969, was a commercial failure, as was the instrumental single "Genesis" and the follow-up single "
Wild Winds Are Blowing".
While the album was being recorded, the band were visited by Gunnel and his business partner,
Animals' bassist
Chas Chandler
Bryan James "Chas" Chandler (18 December 1938 – 17 July 1996) was an English musician, record producer and manager, best known as the original bassist in The Animals, for which he was inducted into the Rock and Roll Hall of Fame in 1994. He ...
. Chandler was impressed with what he heard in the studio, and after seeing the band live the following day, offered to manage them. As Chandler had previous managerial experience with
Jimi Hendrix, the band accepted.
Chandler was not pleased with the debut album and thought the band would benefit from writing their own material and a change of image. The band adopted a
skinhead
A skinhead is a member of a subculture which originated among working class youths in London, England, in the 1960s and soon spread to other parts of the United Kingdom, with a second working class skinhead movement emerging worldwide in th ...
look as an attempt to gain publicity from what was a newsworthy youth fashion trend, but this also added an unwelcome association with
football hooliganism
Football hooliganism, also known as soccer hooliganism, football rioting or soccer rioting, constitutes violence and other destructive behaviours perpetrated by spectators at association football events. Football hooliganism normally involves ...
.
Noddy Holder and Don Powell were particularly tough-looking individuals already, and the skinhead look exacerbated the disturbing effect of having "toughs" in the band. In 1970, the band shortened their name to Slade and released a new single, a cover of "
Shape of Things to Come" which, despite a performance on United Kingdom music show ''
Top of the Pops
''Top of the Pops'' (''TOTP'') is a British music chart television programme, made by the BBC and originally broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show. For most o ...
'', failed to chart.
Chandler moved Slade to
Polydor Records
Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. ...
, believing a higher-profile label would boost sales.
Lyrics were added to the instrumental "Genesis" from the band's debut album, the result being released as "
Know Who You Are", but again, the single failed to make any impression on the UK chart as did the album ''
Play It Loud'', released in late 1970 and produced by Chandler himself. Later the album was retrospectively well received by fans and critics, and earned a silver disc for sales.
Glam rock, success and peak (1971–1974)
Chandler had been managing the band for almost two years without success when he suggested releasing a version of the
Bobby Marchan song "
Get Down and Get With It", originally performed by
Little Richard. Slade still enjoyed a good reputation as a live act and the song had been used in their performances for many years. Always popular, the song's lyrics demanded audience participation and it was hoped that the feeling of a live gig would be projected into the studio recording.
The song was released in mid-1971, and by August it entered the top 20 in the United Kingdom, peaking at number 16.
[
The band members grew their hair long and allied themselves to the ]glam rock
Glam rock is a style of rock music that developed in the United Kingdom in the early 1970s and was performed by musicians who wore outrageous costumes, makeup, and hairstyles, particularly platform shoes and glitter. Glam artists drew on diver ...
movement of the early 1970s. Hill's stage costumes also became notable during this period. Chandler now demanded the band write a follow-up single themselves which led to Lea and Holder writing " Coz I Luv You". The song was written in half an hour and started a writing partnership which would continue throughout Slade's career. Upon hearing the track played to him acoustically, a pleased Chandler predicted the song would make number one. While recording, the band felt the song's sound to be too soft, and so clapping and bootstamping were added. The song's misspelled title also became a trademark for Slade while causing a furore among British school teachers.[Slade's Greatest Hits compilation booklet] The attendant appearance on BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
'' brought Slade to a wider audience as well as pushing "Coz I Luv You" to number one in the UK charts.