Shin Hee-won () is a South Korean music video director who works with ST-WT Productions. He has directed music videos for several K-pop artists, including Red Velvet, f(x),

Shinee Shinee ( ; ko, 샤이니, Syaini; ja, シャイニー, Shainī; stylized as SHINee) is a South Korean boy band formed by SM Entertainment in 2008. The group's musical impact in their native country has earned them numerous accolades and th ...

, Girls' Generation,

NewJeans NewJeans () is a South Korean girl group formed by ADOR, a subsidiary of Hybe Corporation. The group is composed of five members: Minji, Hanni, Danielle, Haerin and Hyein. The group pre-released their debut single "Attention" on July 22, 2022, ...

, and Kiss of Life. His music videos have been nominated or have won awards at the Melon Music Awards, the

MAMA Awards The MAMA Awards (formerly Mnet Asian Music Awards) is a major Music award, music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there ...

, and the

Genie Music Awards The Genie Music Awards () is a music awards show that is held annually in South Korea and organized by Genie Music together with their partner network. The award winners are selected based on chart data from the Genie Music platform, evaluati ...

. Shin's music video for "Bang Bus" by

250 __NOTOC__ Year 250 (Roman numerals, CCL) was a common year starting on Tuesday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Traianus and Gratus (or, less frequently, y ...

was selected to compete at some international film festivals and won Best Music Video at the K Asif Chambal International Film Festival.

Career

At the start of his career, Shin directed several music videos for

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

's K-pop idol groups, such as Red Velvet, f(x),

Exo Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...

, and

, among others. In 2014, he directed the trailer for the South Korean survival show ''Mix & Match'', created to select the final lineup of

YG Entertainment YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production comp ...

's boy group

iKon iKon (), stylized as iKON, is a South Korean boy band formed in 2015 by YG Entertainment, consisting of six members: Jay, Song, Bobby, DK, Ju-ne and Chan. Originally a seven-piece band, leader B.I departed from the group in June 2019. Ini ...

. In 2015, the music videos for f(x)'s "

4 Walls ''4 Walls'' is the fourth studio album by South Korea-based girl group f(x), released by SM Entertainment and Genie Music on October 27, 2015. A dominant electropop and synthpop record that incorporates various genres, such as house, EDM and UK ...

" and Shinee's "Married to the Music", both directed by him, were nominated for

Best Music Video The Grammy Award for Best Music Video is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos. Hon ...

at the

. In 2016, Red Velvet won Music Video of the Year at the Melon Music Awards for the music video of " Russian Roulette", also directed by him. In November 2018, Shin was interviewed by

Jung Il-hoon Jung Il-hoon (; born October 4, 1994), simply known as Ilhoon, is a South Korean rapper, songwriter, record producer, host, actor and entertainer. He was the main rapper of the South Korean boy band BtoB. He is well known for his collaborations ...

on ''

Idol Radio ''Idol Radio'' () is a South Korean radio show created by MBC Radio specially for idols. It is listenable through MBC Standard FM and watchable through formerly Naver V Live and currently Universe. The episodes are also available on the radio s ...

'', where he expressed his desire to eventually direct a film. That same year, the music video for Shinee's "Good Evening", directed by him, was nominated for Best Music Video at the MAMA Awards. In 2021, Shin directed the music video for "Bang Bus" by

starring . The video was screened at the

Boston International Film Festival The Boston International Film Festival is a film festival in the United States held in Boston, Massachusetts which showcases over 90 films annually. Established in 2003 by film producer Patrick Jerome, the festival features independent films from ...

, the LA Indie Film Festival, the Swedish International Film Festival, and the Maracay International Film Festival. It won Best Music Video at the K Asif Chambal International Film Festival and was selected to compete at the

Miami Short Film Festival The Miami Short Film Festival is an annual film festival held in Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Mi ...

and the

Woodstock Film Festival The Woodstock Film Festival is an American film festival that was launched in 2000 by filmmakers Meira Blaustein and Laurent Rejto with the goal to bring high quality independent film to the Hudson Valley region. The festival takes place each fa ...

. In 2022, he directed music videos for " Attention" by

, " Feel My Rhythm" by Red Velvet, and "

Forever 1 ''Forever 1'' is the seventh Korean-language, Korean studio album and by South Korean girl group Girls' Generation. It was released digitally on August 5 and physically on August 8, 2022, by SM Entertainment to commemorate the group's fifteenth a ...

" by Girls' Generation, which were all featured on '' Teen Vogue'' list of the best 21 K-pop music video of the year. Red Velvet also won Best Music Video for "Feel My Rhythm" at the

2022 Genie Music Awards The 2022 Genie Music Awards was held at the Namdong Gymnasium in Incheon, South Korea on November 8, 2022. Organized by Genie Music, the event returned after a year of hiatus and was the ceremony's first offline edition since 2019. Artists who ...

. Shin was accused of having plagiarized

Tokyo Disneysea is a theme park at the Tokyo Disney Resort located in Urayasu, Chiba Prefecture, Japan, just next to Tokyo. It opened on 4 September 2001, at a cost of 335 billion yen. The Oriental Land Company owns the park, and licenses intellectual prope ...

's 15th anniversary logo for one of the

set Set, The Set, SET or SETS may refer to: Science, technology, and mathematics Mathematics *Set (mathematics), a collection of elements *Category of sets, the category whose objects and morphisms are sets and total functions, respectively Electro ...

s of the music video for "Forever 1". He apologized and stated that he had found an image of the logo online and used it as reference without checking the original source.

Selected videography

Music videos

References

{{reflist South Korean music video directors Year of birth missing (living people) Living people