Play Rapport is a Swedish web based video news service created by

Sveriges Television Sveriges Television AB ("Sweden's Television Stock Company"), shortened to SVT (), is the Sweden, Swedish national public broadcasting, public television broadcaster, funded by a public service tax on personal income set by the Riksdag (national ...

(SVT). The name comes from

SVT Play SVT Play is the brand used for the video on demand service offered by Sveriges Television, more specifically to the streaming services offered on the SVT website, svt.se, and its counterpart for mobile phones. The brand was introduced in Decembe ...

, which is the general brand for video-on-demand services from SVT, and ''

Rapport Rapport () is a close and harmonious relationship in which the people or groups concerned are "in sync" with each other, understand each other's feelings or ideas, and communicate smoothly. The word stems from the French verb which means liter ...

'', which is SVT's main news programme. SVT announced the launch of the service and that longtime news anchor

Claes Elfsberg Claes-Gösta Elfsberg (born 26 November 1948) is a Swedish television journalist. Elfsberg grew up in the district of Svedmyra in southern Stockholm. He received his upper-secondary education at Norra Real in Stockholm and then studied at the ...

would be its primary presenter in January 2008. The service had its official launch May 5, 2008 in

Kungsträdgården Kungsträdgården (Swedish language, Swedish for "King's Garden") is a park in central Stockholm, Sweden. It is colloquially known as ''Kungsan''. The park's central location and its outdoor cafés makes it one of the most popular hangouts ...

after a few weeks of public beta testing. The service was reported to have had 40,000 visitors during its first day. SVT originally thought that they would be the first to launch such a service in Sweden, but the

TV4 Group TV4 AB (formerly Nordisk Television AB; previously traded as ) is a Swedish media company owned by Telia Company through TV4 Media (formerly known as Bonnier Broadcasting). The company owns the largest commercial television channel in Sweden, T ...

managed to develop and launch a news channel a few weeks before SVT. The service consists of various video clips and is initially updated between 7 a.m. and 11 p.m. on weekdays, and between 8 a.m. and 6 p.m. on weekends. The "broadcast" starts immediately after the webpage has loaded with a news summary. It is then possible to watch all stories in the playlist as a regular newscast, and to choose the stories one wants to see. It is also possible to search for older news stories and watch regional news. All videos can be embedded onto external web pages and blogs. The site can play video in fullscreen, in the regular interface and in a "mini player". In July 2008, SVT presented a

desktop widget A software widget is a relatively simple and easy-to-use software application or component made for one or more different software platforms. A desk accessory or applet is an example of a simple, stand-alone user interface, in contrast with a mo ...

with news headlines for Play Rapport. The videos are encoded with

Flash Video Flash Video is a container file format used to deliver digital video content (e.g., TV shows, movies, etc.) over the Internet using Adobe Flash Player version 6 and newer. Flash Video content may also be embedded within SWF files. There ar ...

and the navigation is made in

Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia Computing platform, software platform used for production of Flash animation, animations, rich web applications, application software, desktop applications, mobile apps, mo ...

. The concept was developed by the web agency

Doberman The Dobermann (; ), or Doberman Pinscher in the United States and Canada, is a medium-large breed of domestic dog that was originally developed around 1890 by Louis Dobermann, a tax collector from Germany.svt.se Sveriges Television AB ("Sweden's Television Stock Company"), shortened to SVT (), is the Sweden, Swedish national public broadcasting, public television broadcaster, funded by a public service tax on personal income set by the Riksdag (national ...

References

{{Reflist

External links

Play Rapport
Sveriges Television 2008 establishments in Sweden Internet properties established in 2008