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trading as Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market (economics), market. An early form of trade, barter, s ...
Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational
automobile manufacturer The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industry ...
headquartered in
Nishi-ku, Yokohama is one of the 18 wards of the city of Yokohama in Kanagawa Prefecture, Japan. As of 2010, the ward had an estimated population of 93,027 and a density of 13,210 persons per km². The total area was 7.04 km². Geography Nishi Ward is locate ...
, Japan. The company sells its vehicles under the Nissan,
Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...
, and
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
brands, with in-house performance tuning products (including cars) labelled
Nismo , abbreviated as Nismo, is a division of Nissan Motorsports & Customizing focused in motorsport and performance-oriented car models for Nissan. Nismo was initially a company, , formed in 1984 as a result of a merger of two motorsport departmen ...
. The company traces back to the beginnings of the 20th century, with the Nissan ''
zaibatsu is a Japanese language, Japanese term referring to industrial and financial vertical integration, vertically integrated business conglomerate (company), conglomerates in the Empire of Japan, whose influence and size allowed control over signi ...
'', now called
Nissan Group , or formerly Nissan zaibatsu, was one of Japan's most powerful business groupings. Founded in 1928 by Yoshisuke Aikawa, the group was originally a holding company created as an offshoot of ''Kuhara Mining Co.''(became Nippon Mining & Metals C ...
. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and
Mitsubishi Motors is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
of France. , Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Since October 2016 Nissan has held a 34% controlling stake in Mitsubishi Motors. In 2013, Nissan was the sixth largest automaker in the world, after
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
,
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
,
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial ...
,
Hyundai Motor Group The Hyundai Motor Group (HMG; ; ; stylized as HYUΠDAI) is a South Korean '' chaebol'' (loosely similar to a multinational conglomerate but without a central holding company or ownership structure) headquartered in Seoul, South Korea. The HM ...
, and
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
. In 2014, Nissan was the largest car manufacturer in North America. With a revenue of $80 billion in 2022, Nissan was the 10th largest automobile maker in the world, as well as being the leading Japanese brand in China, Russia and Mexico. , Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles. The top-selling vehicle of the car-maker's fully-electric lineup is the
Nissan LEAF The , stylized as LEAF, is a Compact car, compact five-door hatchback battery electric vehicle, battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation w ...
, the No. 2 top-selling electric car globally, just behind the
Tesla Model 3 The Tesla Model 3 is a compact executive sedan that is battery powered and produced by Tesla. Limited production of the Model 3 began in mid-2017, with the first production vehicle rolling off the assembly line on July 7, 2017. The officia ...
.


Introduction


Beginnings of Datsun brand name from 1914

Masujiro Hashimoto ( 橋本増治郎) founded the on 1 July 1911 in Azabu-Hiroo district of Tokyo. In 1914, the company produced its first car, called the DAT. The new car's model name was an
acronym An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...
of the company's investors'
surname In some cultures, a surname, family name, or last name is the portion of one's personal name that indicates one's family, tribe or community. Practices vary by culture. The family name may be placed at either the start of a person's full name ...
s: * * * It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the
1923 Great Kantō earthquake The struck the Kantō Plain on the main Japanese island of Honshū at 11:58:44 JST (02:58:44 UTC) on Saturday, September 1, 1923. Varied accounts indicate the duration of the earthquake was between four and ten minutes. Extensive firestorms an ...
. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from the United States. Commercial operations were placed on hold during Japan's participation in World War I, and the company contributed to the war effort. In 1926, the Tokyo-based DAT Motors merged with the
Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...
-based a.k.a. Jitsuyo Jidosha Seizo (established 1919 as a
Kubota Kubota machine is a Japanese multinational corporation based in Osaka. It was established in 1890. The corporation produces many products including tractors and other agricultural machinery, construction equipment, engines, vending machines, p ...
subsidiary) to become in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila. In 1929 DAT Automobile Manufacturing Inc. merged with a separated part of the manufacturing business of
IHI Corporation , formerly known as , is a Japanese engineering corporation headquartered in Tokyo, Japan that produces and offers ships, space launch vehicles, aircraft engines, marine diesel engines, gas turbines, gas engines, railway systems, turbochargers ...
to become Automobile Industries Co., Ltd. In 1931, DAT came out with a new smaller car, called the Datsun Type 11, the first "Datson", meaning "Son of DAT". Later in 1933 after
Nissan Group , or formerly Nissan zaibatsu, was one of Japan's most powerful business groupings. Founded in 1928 by Yoshisuke Aikawa, the group was originally a holding company created as an offshoot of ''Kuhara Mining Co.''(became Nippon Mining & Metals C ...
''
zaibatsu is a Japanese language, Japanese term referring to industrial and financial vertical integration, vertically integrated business conglomerate (company), conglomerates in the Empire of Japan, whose influence and size allowed control over signi ...
'' took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name . In 1933, the company name was Nipponized to and was moved to
Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...
.


Nissan name first used in 1930s

In 1928,
Yoshisuke Aikawa was a Japanese entrepreneur, businessman, and politician, noteworthy as the founder and first president of the Nissan ''zaibatsu'' (1931–1945), one of Japan's most powerful business conglomerates around the time of the Second World War. Biog ...
(nickname: Gisuke/Guisuke Ayukawa) founded the
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
Nihon Sangyo (日本産業 Japan Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation used on the
Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. It is the third largest stock exchange in the world by aggregate market capitalization of its listed companies, and the largest in Asia. It had 2,292 listed co ...
for Nihon Sangyo. This company was
Nissan , trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...
"
Zaibatsu is a Japanese language, Japanese term referring to industrial and financial vertical integration, vertically integrated business conglomerate (company), conglomerates in the Empire of Japan, whose influence and size allowed control over signi ...
" which included Tobata Casting and
Hitachi () is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933. The zaibatsu eventually grew to include 74 firms and became the fourth-largest in Japan during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.


Nissan Motor organized in 1934

In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named . The shareholders of the new company; however, were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor effectively became owned by Nihon Sangyo and Hitachi. In 1935, the construction of its Yokohama plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off the line at the Yokohama plant. Nissan built trucks, airplanes, and engines for the
Imperial Japanese Army The was the official ground-based armed force of the Empire of Japan from 1868 to 1945. It was controlled by the Imperial Japanese Army General Staff Office and the Ministry of the Army, both of which were nominally subordinate to the Emperor o ...
. In November 1937 Nissan moved its headquarters to
Hsinking Changchun (, ; ), also romanized as Ch'angch'un, is the capital and largest city of Jilin Province, People's Republic of China. Lying in the center of the Songliao Plain, Changchun is administered as a , comprising 7 districts, 1 county and 3 c ...
, the capital of
Manchukuo Manchukuo, officially the State of Manchuria prior to 1934 and the Empire of (Great) Manchuria after 1934, was a puppet state of the Empire of Japan in Northeast China, Manchuria from 1932 until 1945. It was founded as a republic in 1932 afte ...
. In December the company changed its name to Manchuria Heavy Industries Developing Co (MHID). In 1940, the first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile), one of MHID's companies, for assembly. In 1944, the head office was moved to
Nihonbashi, Tokyo is a business district of Chūō, Tokyo, Japan which grew up around the bridge of the same name which has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603. The curren ...
, and the company name was changed to Nissan Heavy Industries, Ltd., which the company kept through 1949.


Nissan's early American connection

DAT had inherited
Kubota Kubota machine is a Japanese multinational corporation based in Osaka. It was established in 1890. The corporation produces many products including tractors and other agricultural machinery, construction equipment, engines, vending machines, p ...
's chief designer, American engineer William R. Gorham. This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future. Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the
Graham-Paige Graham-Paige was an American automobile manufacturer founded by brothers Joseph B. Graham (1882-1970), Robert C. Graham (1885-1967), and Ray A. Graham (1887-1932) in 1927. Automobile production ceased in 1940, and its automotive assets were acq ...
Company. Nissan also had a Graham license under which passenger cars, buses, and trucks were made. In his 1986 book '' The Reckoning'',
David Halberstam David Halberstam (April 10, 1934 April 23, 2007) was an American writer, journalist, and historian, known for his work on the Vietnam War, politics, history, the Civil Rights Movement, business, media, American culture, Korean War, and later ...
states "In terms of technology, Gorham was the founder of the Nissan Motor Company" and that "young Nissan engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions."


Austin Motor Company relations (1937–1960s)

From 1934 Datsun began to build
Austin 7 The Austin 7 is an economy car that was produced from 1923 until 1939 in the United Kingdom by Austin. It was nicknamed the "Baby Austin" and was at that time one of the most popular cars produced for the British market and sold well abroad. ...
s under license. This operation became the greatest success of
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
's overseas licensing of its Seven and marked the beginning of Datsun's international success. In 1952, Nissan entered into a legal agreement with Austin, for Nissan to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan under the Austin trademark. The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan the rights to use Austin patents, which Nissan used in developing its own engines for its
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the Austin A50 – completely built by Nissan and featuring a new 1489 cc engine — was on the market in Japan. Nissan produced 20,855 Austins from 1953 to 1959. Nissan leveraged the Austin patents to further develop its own modern engine designs beyond what Austin's A- and B-family designs offered. The apex of the Austin-derived engines was the new design A series engine in 1966. In 1967, Nissan introduced its new highly advanced four-cylinder overhead cam (OHC)
Nissan L engine , trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, ...
, which while similar to
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
OHC designs was a totally new engine designed by Nissan. This engine powered the new
Datsun 510 The Datsun 510 was a series of the Datsun Bluebird sold from 1968 to 1973, and offered outside the U.S. and Canada as the Datsun 1600. The 510's engineering was inspired by contemporary European sedans, particularly the 1966 BMW 1600-2 &mdash ...
, which gained Nissan respect in the worldwide sedan market. Then, in 1969 Nissan introduced the
Datsun 240Z The Nissan S30 (sold in Japan as the Nissan Fairlady Z and in other markets as the Datsun 240Z, then later as the 260Z and 280Z) is the first generation of Z GT 3-door two-seat coupés, produced by Nissan Motors, Ltd. of Japan from 1969 until ...
sports car which used a six-cylinder variation of the L series engine, developed under Nissan Machinery (Nissan Koki Co., Ltd. 日産工機) in 1964, a former remnant of another auto manufacturer Kurogane. The 240Z was an immediate sensation and lifted Nissan to world-class status in the automobile market.


100 Day Strike of 1953

During the
Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...
, Nissan was a major vehicle producer for the U.S. Army. After the Korean War ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant. Nissan was in financial difficulties, and when wage negotiations came, the company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the U.S. occupation forces arrested several union leaders. The union ran out of strike funds and was defeated. A new labor union was formed, with Shioji Ichiro one of its leaders. Ichiro had studied at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
on a U.S. government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs. Ichiro's idea was made part of a new union contract that prioritized productivity. Between 1955 and 1973, Nissan "expanded rapidly on the basis of technical advances supported – and often suggested – by the union." Ichiro became president of the
Confederation of Japan Automobile Workers' Unions The Confederation of Japan Automobile Workers' Unions (JAW, ja, 全日本自動車産業労働組合総連合会, Jidosha Soren) is a trade union representing workers in the car manufacturing industry in Japan. From the early 1960s, most car wor ...
and "the most influential figure in the right wing of the Japanese labor movement."


Merger with Prince Motor Company

In 1966, Nissan merged with the
Prince Motor Company The Prince Motor Company (Japanese: ) was an automobile marque from Japan which eventually merged into Nissan in 1966. It began as the Tachikawa Aircraft Company, a manufacturer of various airplanes for the Japanese Army in World War II, e.g. ...
, bringing more upmarket cars, including the
Skyline A skyline is the outline or shape viewed near the horizon. It can be created by a city’s overall structure, or by human intervention in a rural setting, or in nature that is formed where the sky meets buildings or the land. City skylines ...
and Gloria, into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan name. "Prince" was used at the Japanese Nissan dealership " Nissan Prince Shop" until 1999, when "Nissan Red Stage" replaced it. Nissan Red Stage itself has been replaced as of 2007. The Skyline lives on as the G Series of
Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...
.


Miss Fairlady

To capitalize on the renewed investment during
1964 Summer Olympics The , officially the and commonly known as Tokyo 1964 ( ja, 東京1964), were an international multi-sport event held from 10 to 24 October 1964 in Tokyo, Japan. Tokyo had been awarded the organization of the 1940 Summer Olympics, but this ho ...
, Nissan established the gallery on the second and third floors of the San-ai building, located in
Ginza, Tokyo Ginza ( ; ja, 銀座 ) is a district of Chūō, Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi. It is a popular upscale shopping area of Tokyo, with numerous intern ...
. To attract visitors, Nissan started using beautiful female showroom attendants where Nissan held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after "Datsun Demonstrators" from the 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play ''
My Fair Lady ''My Fair Lady'' is a musical based on George Bernard Shaw's 1913 play ''Pygmalion'', with a book and lyrics by Alan Jay Lerner and music by Frederick Loewe. The story concerns Eliza Doolittle, a Cockney flower girl who takes speech lessons f ...
'' of the era. Miss Fairladys became the marketers of the Datsun Fairlady 1500. In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka). In April 2012, 7 more Miss Fairlady candidates were added, for a total of 48 Nissan Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka). In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan Miss Fairlady pageants.


Foreign expansion

In the 1950s, Nissan decided to expand into worldwide markets. Nissan management realized their Datsun small car line would fill an unmet need in markets such as Australia and the world's largest car market, the United States. They first showed the
Datsun Bluebird The bluebirds are a North American group of medium-sized, mostly insectivorous or omnivorous birds in the order of Passerines in the genus ''Sialia'' of the thrush family (Turdidae). Bluebirds are one of the few thrush genera in the Americas. ...
at the 1958
Los Angeles Auto Show The Los Angeles Auto Show is an annual auto show held at the Los Angeles Convention Center in early December. The LA Auto Show is an OICA sanctioned international exhibition. It is open to the public for ten days each year, filling of exhibit s ...
. The company formed a U.S. subsidiary, Nissan Motor Corporation U.S.A., in Gardena, California in 1960, headed by
Yutaka Katayama , also known as Mr. K, was a Japanese automotive executive who was employed by Nissan and served as the first president of Nissan Motor Corporation U.S.A. Katayama expanded Nissan's focus from economy vehicles towards sportier vehicles, and is reg ...
. Nissan continued to improve its sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the
Datsun Fairlady The Datsun Sports (called Datsun Fairlady in the Japanese and Australian markets), was a series of roadsters produced by Nissan in the 1960s. The series was a predecessor to the Z-car in the Fairlady line, and offered a competitor to the European ...
roadsters, the race-winning 411 series, the
Datsun 510 The Datsun 510 was a series of the Datsun Bluebird sold from 1968 to 1973, and offered outside the U.S. and Canada as the Datsun 1600. The 510's engineering was inspired by contemporary European sedans, particularly the 1966 BMW 1600-2 &mdash ...
and the
Datsun 240Z The Nissan S30 (sold in Japan as the Nissan Fairlady Z and in other markets as the Datsun 240Z, then later as the 260Z and 280Z) is the first generation of Z GT 3-door two-seat coupés, produced by Nissan Motors, Ltd. of Japan from 1969 until ...
. By 1970, Nissan had become one of the world's largest exporters of automobiles. In the wake of the
1973 oil crisis The 1973 oil crisis or first oil crisis began in October 1973 when the members of the Organization of Arab Petroleum Exporting Countries (OAPEC), led by Saudi Arabia, proclaimed an oil embargo. The embargo was targeted at nations that had supp ...
, consumers worldwide (especially in the lucrative U.S. market) began turning to high-quality small economy cars. To meet the growing demand for its new
Nissan Sunny The is an automobile built by the Japanese automaker Nissan from 1966 to 2006. In the early 1980s, the brand changed from Datsun to Nissan in line with other models by the company. Although production of the Sunny in Japan ended in 2006, the na ...
, the company built new factories in Mexico (Nissan Mexicana was established in the early 1960s and commenced manufacturing in 1966 at the Cuernavaca assembly facility, making it Nissan's first North American assembly plant), Australia, New Zealand, Taiwan, United States (Nissan Motor Manufacturing Corporation USA was established in 1980) and South Africa. The "
Chicken Tax The Chicken Tax is a 25 percent tariff on light trucks (and originally on potato starch, dextrin, and brandy) imposed in 1964 by the United States under President Lyndon B. Johnson in response to tariffs placed by France and West Germany on impor ...
" of 1964 placed a 25% tax on commercial vans imported to the United States. In response, Nissan, Toyota Motor Corp. and Honda Motor Co. began building plants in the U.S. in the early 1980s. Nissan's initial assembly plant Smyrna assembly plant (which broke ground in 1980) at first built only trucks such as the
720 __NOTOC__ Year 720 ( DCCXX) was a leap year starting on Monday (link will display the full calendar) of the Julian calendar. The denomination 720 for this year has been used since the early medieval period, when the Anno Domini calendar era ...
and Hardbody, but has since expanded to produce several car and SUV lines, including the Altima, Maxima, Rogue, Pathfinder, Infiniti QX60 and
LEAF A leaf ( : leaves) is any of the principal appendages of a vascular plant stem, usually borne laterally aboveground and specialized for photosynthesis. Leaves are collectively called foliage, as in "autumn foliage", while the leaves, ste ...
all-electric car. The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the U.S. Government. An engine plant in
Decherd, Tennessee Decherd is a city in Franklin County, Tennessee, United States. The population was 2,246 at the 2000 census and 2,361 at the 2010 census. History Peter Decherd came to the area in 1831 from Franklin County, Virginia and set up a plantation. In t ...
followed, most recently a second assembly plant was established in
Canton, Mississippi Canton is a city in Madison County, Mississippi, Madison County, Mississippi, United States. The population was 13,189 at the 2010 United States Census, 2010 census. It is the county seat of Madison County, and situated in the northern part of th ...
. In 1970, Teocar was created, which was a Greek assembly plant created in cooperation with Theoharakis. It was situated in
Volos Volos ( el, Βόλος ) is a coastal port city in Thessaly situated midway on the Greek mainland, about north of Athens and south of Thessaloniki. It is the sixth most populous city of Greece, and the capital of the Magnesia regional unit ...
, Greece and its geographical location was perfect as the city had a major port. The plant started production in 1980, assembling Datsun pick-up trucks and continuing with the Nissan Cherry and Sunny automobiles. Until May 1995 170,000 vehicles were made, mainly for Greece. By the early 1980s, Nissan (Datsun) had long been the best selling Japanese brand in Europe. In order to overcome export tariffs and delivery costs to its European customers, Nissan contemplated establishing a plant in Europe. Nissan tried to convert the Greek plant into one manufacturing cars for all European countries. However, due to issues with the Greek government not only did that not happen but the plant itself was closed. A joint venture with Italy's then state-owned
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." ...
was also entered in 1980, leading to Italian production of the
Nissan Cherry The Datsun Cherry (チェリー), known later as the Nissan Cherry, was a series of subcompact cars which formed Nissan's first front-wheel drive supermini model line. The Cherry featured the front-engine, front-wheel-drive layout. The Cherry li ...
and an Alfa-badged and motorized version, the
Alfa Romeo Arna The Alfa Romeo Arna (an acronym for "Alfa Romeo Nissan Autoveicoli", meaning "Alfa Romeo issan motor vehicles", but also a female Italian name) (Type 920) is a hatchback produced by the Italian manufacturer Alfa Romeo Nissan Autoveicoli S.p.A. be ...
. After an extensive review, Nissan decided to go it alone instead. The
City of Sunderland The City of Sunderland () is a metropolitan borough with city status in the metropolitan county of Tyne and Wear, North East England. It is named after its largest settlement, Sunderland, spanning a far larger area, including nearby towns i ...
in the north east of England was chosen for its skilled workforce and its location near major ports. The plant was completed in 1986 as the subsidiary
Nissan Motor Manufacturing (UK) Ltd Nissan Motor Manufacturing (UK) Ltd (NMUK) is a British subsidiary car manufacturing plant in Sunderland. It is owned and operated by the European division of Japanese car manufacturer Nissan. Geography Nissan Motor Manufacturing UK is loc ...
. By 2007, it was producing 400,000 vehicles per year, landing it the title of the most productive plant in Europe. In 2001, Nissan established a manufacturing plant in Brazil. In 2005, Nissan added operations in India, through its subsidiary
Nissan Motor India Nissan Motor India Pvt Ltd is the Indian subsidiary of Nissan Motor Company of Japan. History Nissan Motor India Pvt Ltd (NMIPL) is a wholly owned subsidiary of Nissan Motor Co. Ltd Japan. The company was incorporated in 2005 and offers hatchb ...
Pvt. Ltd. With its global alliance partner,
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
, Nissan invested $990 million to set up a manufacturing facility in
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
, catering to the Indian market as well as a base for exports of small cars to Europe. Nissan entered the Middle East market in 1957 when it sold its first car in Saudi Arabia. Nissan sold nearly 520,000 new vehicles in China in 2009 in a joint venture with
Dongfeng Motor Dongfeng Motor Corporation Ltd. is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the third largest of the " Big Four" state-owned car manufacturers of China, namely: SAIC Motor, FAW ...
. To meet increased production targets, Dongfeng-Nissan expanded its production base in
Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...
, which would become Nissan's largest factory around the globe in terms of production capacity. Nissan also has moved and expanded its Nissan Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.


Alliance with Renault

In 1999, facing severe financial difficulties, Nissan entered an alliance with
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
of France. In June 2001, Renault executive
Carlos Ghosn Carlos Ghosn (; ; ar, كارلوس غصن; , born 9 March 1954) is a businessman who holds Brazilian and French nationality. Ghosn was the CEO of Michelin North America, chairman and CEO of Renault, chairman of AvtoVAZ, chairman and CEO of Ni ...
was named chief executive officer of Nissan. In May 2005, Ghosn was named president of Nissan's partner company Renault. He was appointed president and CEO of Renault on 6 May 2009. Under CEO Ghosn's "Nissan Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and
Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...
model line-ups. Ghosn has been recognized in Japan for the company's turnaround in the midst of an ailing Japanese economy. Ghosn and the Nissan turnaround were featured in Japanese
manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...
and popular culture. His achievements in revitalizing Nissan were noted by the Japanese government, which awarded him the Japan Medal with Blue Ribbon in 2004. In February 2017, Ghosn announced he would step down as CEO of Nissan on 1 April 2017, while remaining chairman of the company. He was replaced as CEO by his then-deputy
Hiroto Saikawa is the former president and former CEO of Nissan. Career Hiroto Saikawa joined Nissan in 1977 after graduating from University. In October 2000, he became General Manager of Purchasing Strategy Dept, and in April 2001, he became Executive Ge ...
. On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged under-reporting of his income to Japanese financial authorities. After 108 days in detention, Ghosn was released on bail, but after 29 days he was again detained on new charges (4 April 2019). He had been due to hold a news conference, but instead, his lawyers released a video of Ghosn alleging this 2018-19 Nissan scandal is itself evidence of value destruction and Nissan corporate mismanagement. In September 2019, Saikawa resigned as CEO, following allegations of improper payments received by him. Yasuhiro Yamauchi was appointed as acting CEO. In October 2019, the company announced it had appointed Makoto Uchida as its next CEO. The appointment would be made "effective" by 1 January 2020 at the latest. On 1 December 2019, Uchida became CEO. In the U.S., Nissan has been increasing its reliance on sales to daily-rental companies like
Enterprise Rent-A-Car Enterprise Rent-A-Car is an American car rental agency headquartered in Clayton, Missouri, in Greater St. Louis. Enterprise is the flagship brand of Enterprise Holdings, which also owns other agencies including Alamo Rent a Car and National Car ...
or
Hertz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...
. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan became the only major automaker to boost rental sales when the
Detroit Three In the automotive industry, the term Big Three is used for a country's three largest motor vehicle manufacturers, especially indicating companies that sell under multiple brand names. The term originated in the United States, where General Moto ...
cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic automakers. In late July 2019, Nissan announced it would lay off 12,500 employees over the next 3 years, citing a 95% year on year net income fall. Hiroto Saikawa, CEO at the time, confirmed the majority of those cuts would be plant workers. In May 2020, Nissan announced that the company would cut production capacity by 20% due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. In mid-2020, the company announced it would shut down factories in Indonesia and Spain, and would exit the South Korean car market. Nissan announced that the Infiniti brand will be pulled out from South Korea as well alongside the Nissan brand by December due to worsening business environment amidst the pandemic and the 2019 boycott of Japanese products in South Korea. Nissan announced that service centers will be managed to provide after-sales services such as vehicle quality assurance and parts management for eight years. In November 2020, Nissan announced a $421 million loss in the last quarter due to the COVID-19 pandemic and the scandal concerning Ghosn. According to a spokesperson of Nissan North America, the company had suffered from a strategy of "volume at any cost", which has been attributed by analysts to Ghosn.


New technologies

Nissan's first final assembly robots were installed in the Murayama plant (where the then-new March/Micra was assembled) in 1982. In 1984 the Zama plant began to be robotized; this automation process then continued throughout Nissan's factories.
Nissan electric vehicles Nissan Motors has developed several concept cars and limited production electric cars, and launched the series production Nissan Leaf all-electric car in December 2010. , the Leaf is the world's all-time best selling highway-capable plug-in electr ...
have been produced intermittently since 1946. In 2010 the
Nissan Leaf The , stylized as LEAF, is a Compact car, compact five-door hatchback battery electric vehicle, battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation w ...
plug-in
battery electric vehicle A battery electric vehicle (BEV), pure electric vehicle, only-electric vehicle, fully electric vehicle or all-electric vehicle is a type of electric vehicle (EV) that exclusively uses chemical energy stored in rechargeable battery packs, wi ...
was introduced; it was the world's most sold
plug-in electric car A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) to store electrical power within its onboard rechargeable battery packs, which th ...
for nearly a decade. It was preceded by the Altra and the
Hypermini The Hypermini is a two-seater electric microcar by Nissan Motors, which produced 219 of the cars in 1999–2001 for the Japanese market. Description The Hypermini is a two-passenger EV (electric vehicle) microcar that can move at and travel a ...
. Until surpassed by Tesla, Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018.


Relationships with other car companies

;Ford Motor Company In
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, between 1989 and 1992,
Nissan Australia Nissan Motor Co. (Australia) Pty. Ltd. is the Australian subsidiary of Nissan and a former automobile manufacturer currently headquartered in Mulgrave, Victoria. The company assembled passenger cars of the Japanese brand Nissan. History Nissan ...
shared models with
Ford Australia Ford Motor Company of Australia Limited (known by its trading name Ford Australia) is the Australian subsidiary of United States-based automaker Ford Motor Company. It was founded in Geelong, Victoria, in 1925 as an outpost of Ford Motor Comp ...
under a government-backed rationalisation scheme known as the Button Plan, with a version of the
Nissan Pintara The Nissan Pintara is a compact automobile that was manufactured by Nissan Motor Australia from 1986 until 1992. First generation (R31; 1986–1990) The first generation R31 Nissan Pintara is a compact family car which was built by Nissa ...
being sold as the
Ford Corsair The name Ford Corsair was used both for a car produced by Ford of Britain between 1963 and 1970, and for an unrelated Nissan-based automobile marketed by Ford Australia between 1989 and 1992. Ford Consul Corsair (1963–1965), Ford Corsair V4 (19 ...
and a version of the
Ford Falcon Ford Falcon is an automobile nameplate applied to several vehicles worldwide. * Ford Falcon (North America), an automobile produced by Ford from 1960 to 1970. * Ford Falcon (Argentina), a car built by Ford Argentina from 1962 until 1991. * Fo ...
as the Nissan Ute. A variant of the Nissan Patrol was sold as the Ford Maverick during the 1988–94 model years. In North America, Nissan partnered with
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
from 1993 to 2002 to market the Ohio-built
Mercury Villager The Mercury Villager is a minivan that was marketed by the Mercury division of Ford. The first of two minivans sold by Mercury, two generations were sold from the 1993 to 2002 model years. Competing against the Chrysler minivans and the General ...
and the
Nissan Quest The Nissan Quest is a minivan manufactured and marketed by Nissan for model years 1993–2017 over four generations. The first two generations (internally designated V40 and V41) of the Quest were short-wheelbase models co-developed and manufac ...
. The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan and Ford announced the discontinuation of the arrangement. In Europe, Nissan and Ford Europe partnered to produce the
Nissan Terrano II The Nissan Terrano II (known as the in Japan) is a compact SUV manufactured by the Japanese automaker Nissan from 1993 to 2005. It was also made by Nissan's Spanish subsidiary '' Nissan Motor Ibérica S.A.'' for the European market, where it ...
and the badge-engineered Ford Maverick, a mid-size SUV produced at the Nissan Motor Ibérica S.A (NMISA) plant in
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
. The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan as a
captive import Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system. The foreign vehicle may be produced by a subsidiar ...
, with the Nissan model marketed as the Nissan Mistral. ;Volkswagen Nissan licensed the
Volkswagen Santana The Volkswagen Santana is a nameplate used by Volkswagen for various Sedan (automobile), sedans and station wagons since 1983. The first generation is based on the second-generation Volkswagen Passat (B2). It was introduced in 1981 while producti ...
. Production began in 1984, at Nissan's
Zama, Kanagawa is a city located in Kanagawa Prefecture, Japan. , the city had an estimated population of 130,667 and a population density of 7,400 persons per km². The total area of the city is The city hosts the United States Army Camp Zama base. Geograph ...
plant, and ended in May 1990. ;Alfa Romeo From 1983 to 1987, Nissan cooperated with Alfa Romeo to build the Arna. The goal was for Alfa to compete in the family hatchback market segment, and for Nissan to establish a foothold in the European market. After Alfa Romeo's takeover by Fiat, both the car and cooperation were discontinued. ;General Motors In Europe, General Motors (GM) and Nissan co-operated on the
Nissan Primastar The Renault Trafic (pronounced as "traffic") is a light commercial van produced by the French automaker Renault since 1980. It is also marketed as the Fiat Talento, the Nissan NV300, the Nissan Primastar, the Mitsubishi Express and, until the ...
, a light commercial vehicle. The high roof version is built in the NMISA plant in
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
, Spain; while the low roof version is built at
Vauxhall Motors Vauxhall Motors LimitedCompany No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. () is a British car compa ...
/
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
's Luton plant in
Bedfordshire Bedfordshire (; abbreviated Beds) is a ceremonial county in the East of England. The county has been administered by three unitary authorities, Borough of Bedford, Central Bedfordshire and Borough of Luton, since Bedfordshire County Council wa ...
, UK. In 2013, GM announced its intentions to rebadge the
Nissan NV200 The Nissan NV200 is a light commercial and leisure activity, 4/5-door van designed and produced by the Japanese automaker Nissan since 2009. Overview The vehicle was previewed as the NV200 Concept at the 2007 Tokyo Motor Show, followed by ...
commercial van as the 2015 model year Chevrolet City Express, to be introduced by the end of 2014.
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
, GM's Australian subsidiary, sold versions of the
Nissan Pulsar The is a line of automobiles produced by the Japanese automaker Nissan from 1978 until 2000, when it was replaced by the Nissan Bluebird Sylphy in the Japanese market. Between 2000 and 2005, the name "Pulsar" has been used in Australia and New ...
as the
Holden Astra The Holden Astra is a small car formerly marketed by Holden. The first couple of generations of Astra were made only for Australia, and was a derivative of the locally produced Nissan Pulsar. With the Button car plan coming into effect, it was ...
between 1984 and 1989. ;LDV
LDV Group LDV Group Limited, formerly Leyland DAF Vans, was a British van manufacturer based in Washwood Heath, Birmingham. Historically part of Rover Group and Leyland DAF, it was later a wholly owned subsidiary of the Russian GAZ Group. Owing to the g ...
sold a badge-engineered light commercial vehicle version of the
Nissan Serena The is a minivan manufactured by Nissan, joining the slightly larger Vanette. It was also marketed by Suzuki as the between 2007 and 2022. The car was engineered by Nissan's Aichi Manufacturing Division and launched in 1991 as a compact pass ...
as the LDV Cub from 1996 to 2001. The Nissan equivalent was marketed as the Nissan Vanette Cargo.


Alliance with Renault and Mitsubishi

In 1999, facing severe financial difficulties, Nissan entered an alliance with
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
of France. Signed on 27 March 1999, the ''Renault-Nissan Alliance'' was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. Renault initially acquired a 36.8% stake in Nissan for $3.5 billion pending court approval and Nissan permanently vowed to buy into Renault when it was financially able. In 2001, after the company's turnaround from near-bankruptcy, Nissan acquired a 15% share of Renault, which in turn increased its stake in Nissan to 43.4%. The Renault-Nissan Alliance has evolved over the years to Renault holding 43.4% of Nissan shares, while Nissan holds 15% of Renault shares. The alliance itself is incorporated as the Renault-Nissan B.V., founded on 28 March 2002 under Dutch law. Renault-Nissan B.V. is equally owned by Renault and Nissan. On 7 April 2010,
Daimler AG The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacture ...
exchanged a 3.1% share of its holdings for 3.1% from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development. On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of
AvtoVAZ AvtoVAZ ( rus, АвтоВАЗ, p=ɐftoˈvas) is a Russian automobile manufacturing company owned by the state. It was formerly named as VAZ ( rus, ВАЗ), an acronym for Volga Automotive Plant in Russian (russian: Во́лжский автомо ...
, Russia's largest car company and owner of the country's biggest selling brand, Lada. The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance took a combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault and Nissan indirect control over the Russian manufacturer. Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013. In September 2017, Nissan sold its AvtoVAZ stake to Renault for . Taken together, in 2013 the Renault–Nissan Alliance sold one in ten cars worldwide, and would be the world's fourth largest automaker with sales of 8,266,098 units.


Other alliances and joint ventures

* In 2003, Nissan and
Dongfeng Motor Group Dongfeng Motor Group Co., Ltd. known also as DFG is a Chinese holding company based in Wuhan, Hubei. Its H shares were listed on the Hong Kong stock exchange. Dongfeng Motor Group formed several joint ventures with other foreign automobile make ...
formed a 50:50 joint venture with the name
Dongfeng Motor Co., Ltd. Dongfeng Motor Company Limited (abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,In Chinese sources, () most commonly refers to Dongfeng Nissan Passenger Vehicle Company, a DFL subsidiary. is a Chinese automobile m ...
(DFL). The company calls itself "China's first automotive joint venture enterprise with a complete series of trucks, buses, light commercial vehicles and passenger vehicles," and "the largest joint-venture project of its scale." * On 7 April 2010,
Daimler AG The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacture ...
exchanged a 3.1% share of its holdings for 3.1% from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development. * On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of
AvtoVAZ AvtoVAZ ( rus, АвтоВАЗ, p=ɐftoˈvas) is a Russian automobile manufacturing company owned by the state. It was formerly named as VAZ ( rus, ВАЗ), an acronym for Volga Automotive Plant in Russian (russian: Во́лжский автомо ...
, Russia's largest car company and owner of the country's biggest selling brand, Lada. Carlos Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013. Nissan exited the AvtoVAZ venture in September 2017. * Nissan is in an alliance with Ashok Leyland in India, producing light commercial vehicles. * Together with
Mitsubishi Motors is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.mini cars which are produced at Mitsubishi's Mizushima plant in
Kurashiki, Okayama is a historic city located in western Okayama Prefecture, Japan, sitting on the Takahashi River, on the coast of the Inland Sea. As of March 31, 2017, the city has an estimated population of 483,576 and a population density of 1,400 persons per ...
, Japan under the
NMKV NMKV Co., Ltd. is a joint venture company between Nissan Motor Co., Ltd. and Mitsubishi Motors in the Japanese market to design, develop, and manufacture kei cars under Nissan and Mitsubishi brands. The company currently produces Mitsubishi eK, ...
joint venture. In May 2016 Nissan bought a controlling stake in Mitsubishi Motors for an estimated .


Branding and corporate identity


Brands

''Nissan:'' Nissan's volume models are sold worldwide under the Nissan brand. ''Datsun:'' Until 1983, Nissan automobiles in most export markets were sold under the
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
brand. In 1984 the Datsun brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan relaunched Datsun as a brand targeted at emerging markets. However, due to sluggish sales, Nissan ended sales of Datsun-badged vehicles in 2022. ''Infiniti:'' Since 1989, Nissan has sold its luxury models under the
Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...
brand. In 2012, Infiniti changed its headquarters to
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
, where it is incorporated as Infiniti Global Limited. Its president is former BMW executive Roland Krueger. From 2014 to 2020, the Japanese-market
Skyline A skyline is the outline or shape viewed near the horizon. It can be created by a city’s overall structure, or by human intervention in a rural setting, or in nature that is formed where the sky meets buildings or the land. City skylines ...
(rebadged
Infiniti Q50 The Infiniti Q50 is a compact executive car manufactured by Nissan for its luxury brand, Infiniti. Replacing the G/Q40 sedan, it debuted at the 2013 North American International Auto Show and went on sale in North America in the third quarter ...
) and
Fuga Fuga Island is an island and barangay located north of Luzon and is part of the Babuyan Islands, which is the second-northernmost island group of the Philippines. Barangay Fuga Island is one of the 42 barangays under the jurisdiction of the munic ...
(rebadged
Infiniti Q70 The Infiniti Q70 and Q70L is a line of mid-size luxury (executive) cars from Nissan luxury division Infiniti. Essentially an update to the Infiniti M series with minor cosmetic changes, the Q70 name was introduced to reflect Infiniti's updated "Q ...
) were sold with Infiniti emblem. ''Nismo:'' Nissan's in-house tuning shop is
Nismo , abbreviated as Nismo, is a division of Nissan Motorsports & Customizing focused in motorsport and performance-oriented car models for Nissan. Nismo was initially a company, , formed in 1984 as a result of a merger of two motorsport departmen ...
, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. File:Nissan 2020 logo.svg, Current logo of Nissan (since 2020) File:Nissan Corporation Logo large.png, alt=Nissan "Corporation" logo used from 2013 to 2020, Nissan "Corporation" logo (2013–2020) File:Nissan logo.svg, Nissan corporate wordmark (2001–2020) File:Nissan logo (1983–2002).svg, Logo of Nissan (1983–2002) File:Datsun logo.png, The "classic" Datsun logo, based on the
Flag of Japan The national flag of Japan is a rectangular white banner bearing a crimson-red circle at its center. This flag is officially called the , but is more commonly known in Japan as the . It embodies the country's sobriquet: the Land of the Rising S ...
and Japan's
nickname A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...
as the "Land of the Rising Sun" File:Infiniti logo.svg, Infiniti logo (since 1989) File:Nismo logo.svg, Nismo logo


Corporate identity

For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation" logo. The latter was the logo used by Nissan Motor Co., Ltd. up to early 2020. In July 2020, Nissan introduced new corporate and brand logos, as part of an image revamp tied to the
Ariya Ariya may refer to: Music * Aria (band), a Russian heavy metal band, also known as Ariya People * Ariya Daivari (born 1989), American professional wrestler * Ariya Gulite (born 1941 or 1942), Soviet long track speed skater * Ariya Hidayat, d ...
launch.


Products


Automotive products

Nissan has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s. It also produced several memorable
sports car A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
s, including the Datsun Fairlady 1500, 1600 and 2000 Roadsters, the
Z-car The Nissan Z-series is a model series of sports cars manufactured by Nissan in seven generations since 1969. The original Z was sold in October of 1969 in Japan as the at Nissan#Japan, Nissan Exhibition dealerships that previously sold the Ni ...
, an affordable sports car originally introduced in 1969; and the GT-R, a powerful
all-wheel-drive An all-wheel drive vehicle (AWD vehicle) is one with a powertrain capable of providing power to all its wheels, whether full-time or on-demand. The most common forms of all-wheel drive are: ;1x1 : All unicycles Reflecting one axle with one w ...
sports coupe. In 1985, Nissan created a tuning division, ''
Nismo , abbreviated as Nismo, is a division of Nissan Motorsports & Customizing focused in motorsport and performance-oriented car models for Nissan. Nismo was initially a company, , formed in 1984 as a result of a merger of two motorsport departmen ...
'', for competition and performance development of such cars. One of Nismo's latest models is the 370Z Nismo. Nissan also sells a range of
kei car Kei car (or , kanji: , "light automobile", ), known variously outside Japan as Japanese city car or Japanese microcar, is the Japanese vehicle category for the smallest highway-legal passenger cars with restricted dimensions and engine capacit ...
s, mainly as a joint venture with other Japanese manufacturers like
Suzuki is a Japan, Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan. Suzuki manufactures automobiles, motorcycles, All-terrain vehicle, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs ...
or
Mitsubishi The is a group of autonomous Japanese multinational companies in a variety of industries. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 ...
. Until 2013, Nissan rebadged kei cars built by other manufacturers. Beginning in 2013, Nissan and Mitsubishi shared the development of the Nissan DAYZ / Mitsubishi eK Wagon series. Nissan also has shared model development of Japanese domestic cars with other manufacturers, particularly
Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one m ...
,
Subaru ( or ; ) is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first ...
,
Suzuki is a Japan, Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan. Suzuki manufactures automobiles, motorcycles, All-terrain vehicle, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs ...
and Isuzu. In China, Nissan produces cars in association with the
Dongfeng Motor Group Dongfeng Motor Group Co., Ltd. known also as DFG is a Chinese holding company based in Wuhan, Hubei. Its H shares were listed on the Hong Kong stock exchange. Dongfeng Motor Group formed several joint ventures with other foreign automobile make ...
including the 2006
Nissan Livina Geniss The Nissan Livina is an MPV model produced by the Japanese automobile manufacturer Nissan. It was introduced in July 2006 by Dongfeng Nissan at the Guangzhou International Motor Show and went on sale in December 2006. Sharing the same platform ...
, the first in a range of a new worldwide family of medium-sized cars. In 2010, Nissan created another tuning division, ''
IPL The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...
'', this time for their premium/luxury brand Infiniti. In 2011, after Nissan released the Nissan NV-Series in the United States, Canada, and Mexico, Nissan created a commercial sub-brand called ''Nissan Commercial Vehicles'' which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets. In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games. It is the same year when the Datsun brand was relaunched by Nissan after a 27-year hiatus. Nissan launched their Nissan Intelligent Mobility vision in 2016 by revealing the IDS Concept at the 2016 Geneva Motor Show. Most Nissan vehicles like the Dayz, Rogue and
Leaf A leaf ( : leaves) is any of the principal appendages of a vascular plant stem, usually borne laterally aboveground and specialized for photosynthesis. Leaves are collectively called foliage, as in "autumn foliage", while the leaves, ste ...
are equipped with Nissan Intelligent Mobility technology. In 2018, Nissan launched the sixth-generation Altima at the 2018 New York Auto Show.


Japan

As of 2007 in Japan, Nissan sells its products with internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front. Previously, Nissan used two dealership names called , , and , established in 1999 after forming an alliance with
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
. Renault also exported cars to Japan and were available at "Nissan Red Stage" locations, and are still available at Nissan Japanese dealerships. Nissan Red Stage was the result of combining an older sales channel of dealerships under the names , established in 1966 after the merger of
Prince Motors The Prince Motor Company (Japanese language, Japanese: ) was an automobile manufacturer, automobile marque from Japan which eventually merged into Nissan in 1966. It began as the Tachikawa Aircraft Company, a manufacturer of various airplanes fo ...
by Nissan, which sold the
Nissan Skyline The is a brand of automobile originally produced by the Prince Motor Company starting in 1957, and then by Nissan after the two companies merged in 1967. After the merger, the Skyline and its larger counterpart, the Nissan Gloria, were sold i ...
. sold cars developed from the
Nissan Sunny The is an automobile built by the Japanese automaker Nissan from 1966 to 2006. In the early 1980s, the brand changed from Datsun to Nissan in line with other models by the company. Although production of the Sunny in Japan ended in 2006, the na ...
at its introduction in 1966. The word " satio" is Latin, which means ''ample'' or ''sufficient''. was briefly known previously as "Nissan Cony Store" when they assumed operations of a small ''kei'' manufacturer called Aichi Machine Industry Co., Ltd. (愛知機械工業) who manufactured the " Cony", "
Guppy The guppy (), also known as millionfish and rainbow fish, is one of the world's most widely distributed tropical fish and one of the most popular freshwater aquarium fish species. It is a member of the family Poeciliidae and, like almost all ...
" and "Giant" brand of ''
kei Kei may refer to: People * Kei (given name) * Kei, Cantonese for Ji (surname), Ji(姫) * Kei, Cantonese for Qi (surname), Qi(奇, 祁, 亓) * Shō Kei (1700–1752), king of the Ryūkyū Kingdom * Kei (singer) (born 1995), stage name of South Kor ...
'' cars and trucks until 1970, when the network was renamed for the
Nissan Cherry The Datsun Cherry (チェリー), known later as the Nissan Cherry, was a series of subcompact cars which formed Nissan's first front-wheel drive supermini model line. The Cherry featured the front-engine, front-wheel-drive layout. The Cherry li ...
. Nissan Blue Stage was the result of combining older sales channels, called in 1955, then renamed "Nissan Bluebird Store" in 1966, selling Nissan's original post-war products called the
Datsun Bluebird The bluebirds are a North American group of medium-sized, mostly insectivorous or omnivorous birds in the order of Passerines in the genus ''Sialia'' of the thrush family (Turdidae). Bluebirds are one of the few thrush genera in the Americas. ...
,
Datsun Sports The Datsun Sports (called Datsun Fairlady in the Japanese and Australian markets), was a series of roadsters produced by Nissan in the 1960s. The series was a predecessor to the Z-car in the Fairlady line, and offered a competitor to the European ...
,
Datsun Truck The Datsun Truck is a compact pickup truck made by Nissan in Japan from 1955 through 1997. It was originally sold under the Datsun brand, but this was switched to Nissan in 1983. It was replaced in 1997 by the Frontier and Navara. In Japan, it ...
,
Datsun Cablight , or Kurogane, was one of the first Japanese automakers. It built vehicles from about 1926 until 1962 when a subsidiary of Nissan, called Nissan Machinery (Nissan Koki Co., Ltd. 日産工機), assumed operations as the company had become a member ...
, Datsun Cabstar,
Nissan Junior , trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, ...
and the
Nissan Patrol The is a series of full-size SUVs manufactured by Nissan in Japan and sold throughout the world. The Patrol has been available as either a short-wheelbase (SWB) three-door or a long-wheelbase (LWB) five-door chassis since 1951. The LWB version ...
. was originally called "Nissan Cedric Store" when the
Nissan Cedric The is a large automobile produced by Nissan since 1960. It was developed to provide upscale transportation, competing with the Prince Skyline and Gloria which were later merged into the Nissan family. In later years, the Nissan Skyline was posi ...
was introduced in 1960, then renamed "Nissan Motor Store" in 1965 and offered luxury sedans like the
Nissan President The is a Japanese luxury sedan that manufactured and marketed by Nissan from 1965 to 2010 as a JDM luxury sedan, the flagship of Nissan's range, marketed at its '' Nissan Motor Store'' dealerships. Initially marketed in the JDM, in the late ...
and the former Prince Motor Company developed
Nissan Laurel The Nissan Laurel is a front-engine, rear-drive two- and four-door sedan manufactured and marketed by Nissan from 1969 to 2002. Introduced in 1968 as a new model positioned above the 1968 Datsun Bluebird 510, the Laurel offered the luxury of the ...
. In 1970, Nissan also set up a separate sales chain which sold used cars including auctions, called , which they still maintain. In the early days of Nissan's dealership network, Japanese consumers were directed towards specific Nissan stores for cars that were of a specific size and pricepoint. Over time as sales progressed and the Japanese automotive industry became more prolific, vehicles that were dedicated to particular stores were
badge engineered In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manu ...
, given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan to better compete with the network established earlier by
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
at Japanese locations. Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called
Nissan Diesel UD Trucks Corporation (UDトラックス株式会社, ''UD Torakkusu Kabushikigaisha'') is a Japanese company whose principal business is the manufacturing and sales of diesel trucks, buses, bus chassis and special-purpose vehicles. Its headquarte ...
until the diesel division was sold in 2007 to
Volvo AB The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...
. To encourage retail sales, Nissan passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel locations. All cars sold at Nissan Blue Stage (1999–2005): :
Fairlady Z The Nissan Z-series is a model series of sports cars manufactured by Nissan in seven generations since 1969. The original Z was sold in October of 1969 in Japan as the at Nissan Exhibition dealerships that previously sold the Nissan Bluebi ...
, Serena,
Cedric Cedric () is a masculine given name invented by Walter Scott in the 1819 novel '' Ivanhoe''.Sir Walter Scott, Graham Tulloch (ed.), ''Ivanhoe'', vol. 8 of The Edinburgh Edition of the Waverley Novels, Edinburgh University Press, 1998, , "explanato ...
,
Liberty Liberty is the ability to do as one pleases, or a right or immunity enjoyed by prescription or by grant (i.e. privilege). It is a synonym for the word freedom. In modern politics, liberty is understood as the state of being free within society fr ...
, Cefiro,
Laurel Laurel may refer to: Plants * Lauraceae, the laurel family * Laurel (plant), including a list of trees and plants known as laurel People * Laurel (given name), people with the given name * Laurel (surname), people with the surname * Laurel (mus ...
,
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
,
Bluebird The bluebirds are a North American group of medium-sized, mostly insectivorous or omnivorous birds in the order of Passerines in the genus ''Sialia'' of the thrush family (Turdidae). Bluebirds are one of the few thrush genera in the Americas. ...
, Presage, Presea, Terrano,
Leopard The leopard (''Panthera pardus'') is one of the five extant species in the genus '' Panthera'', a member of the cat family, Felidae. It occurs in a wide range in sub-Saharan Africa, in some parts of Western and Central Asia, Southern Russia, a ...
, Avenir, Nissan Truck, Safari,
Hypermini The Hypermini is a two-seater electric microcar by Nissan Motors, which produced 219 of the cars in 1999–2001 for the Japanese market. Description The Hypermini is a two-passenger EV (electric vehicle) microcar that can move at and travel a ...
, Caravan,
Murano Murano is a series of islands linked by bridges in the Venetian Lagoon, northern Italy. It lies about north of Venice and measures about across with a population of just over 5,000 (2004 figures). It is famous for its glass making. It was on ...
All cars sold at Nissan Store (later Nissan Bluebird Store, Nissan Exhibition), Nissan Motor Store, (1955–1999): : Liberta Villa, Bluebird, C80, Caball, Datsun Junior,
Datsun Truck The Datsun Truck is a compact pickup truck made by Nissan in Japan from 1955 through 1997. It was originally sold under the Datsun brand, but this was switched to Nissan in 1983. It was replaced in 1997 by the Frontier and Navara. In Japan, it ...
, Cabstar, Caravan,
Civilian Civilians under international humanitarian law are "persons who are not members of the armed forces" and they are not "combatants if they carry arms openly and respect the laws and customs of war". It is slightly different from a non-combatant, b ...
,
Patrol A patrol is commonly a group of personnel, such as Law enforcement officer, law enforcement officers, military personnel, or Security guard, security personnel, that are assigned to monitor or secure a specific geographic area. Etymology Fro ...
,
Datsun Sports The Datsun Sports (called Datsun Fairlady in the Japanese and Australian markets), was a series of roadsters produced by Nissan in the 1960s. The series was a predecessor to the Z-car in the Fairlady line, and offered a competitor to the European ...
, Leopard, Maxima, Fairlady Z,
Gazelle A gazelle is one of many antelope species in the genus ''Gazella'' . This article also deals with the seven species included in two further genera, ''Eudorcas'' and ''Nanger'', which were formerly considered subgenera of ''Gazella''. A third f ...
, Terrano, Avenir, Cefiro, Laurel, Laurel Spirit,
Prairie Prairies are ecosystems considered part of the temperate grasslands, savannas, and shrublands biome by ecologists, based on similar temperate climates, moderate rainfall, and a composition of grasses, herbs, and shrubs, rather than trees, as the ...
, Cedric, President All cars sold at Nissan Red Stage (1999–2005): : X-Trail.
Teana Teana is a town and ''comune'' in the province of Potenza, in the southern Italian region of Basilicata. The name Teana is a derivative of the Greek word "Theano", the wife of Pythagoras, the philosopher and mathematician. Local legend stat ...
, Cima, Sylphy,
Crew A crew is a body or a class of people who work at a common activity, generally in a structured or hierarchical organization. A location in which a crew works is called a crewyard or a workyard. The word has nautical resonances: the tasks involve ...
,
Skyline A skyline is the outline or shape viewed near the horizon. It can be created by a city’s overall structure, or by human intervention in a rural setting, or in nature that is formed where the sky meets buildings or the land. City skylines ...
,
Civilian Civilians under international humanitarian law are "persons who are not members of the armed forces" and they are not "combatants if they carry arms openly and respect the laws and customs of war". It is slightly different from a non-combatant, b ...
,
Silvia Silvia () is a female given name of Latin origin, with a male equivalent Silvio and English-language cognate Sylvia. The name originates from the Latin word for forest, ''Silva'', and its meaning is "spirit of the wood"; the mythological god of ...
, Tino, Gloria,
Pulsar A pulsar (from ''pulsating radio source'') is a highly magnetized rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles. This radiation can be observed only when a beam of emission is pointing toward Ea ...
, Sunny, R'nessa, Rasheen, Bassara, Primera,
Mistral Mistral may refer to: * Mistral (wind) in southern France and Sardinia Automobiles * Maserati Mistral, a Maserati grand tourer produced from 1963 until 1970 * Nissan Mistral, or Terrano II, a Nissan 4×4 produced from 1993 until 2006 * Microp ...
, Stagea, ADvan,
Cube In geometry, a cube is a three-dimensional solid object bounded by six square faces, facets or sides, with three meeting at each vertex. Viewed from a corner it is a hexagon and its net is usually depicted as a cross. The cube is the only r ...
, Largo, Vanette,
Clipper A clipper was a type of mid-19th-century merchant sailing vessel, designed for speed. Clippers were generally narrow for their length, small by later 19th century standards, could carry limited bulk freight, and had a large total sail area. "C ...
, Homy,
Elgrand The is a minivan manufactured by Nissan Shatai for Nissan since 1997, available in three generations, with model codes E50 (1997–2002), E51 (2002–2010), and E52 (2010–present). The E50 Elgrand was also configured and produced as a light ...
,
Safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
, Wingroad,
Atlas An atlas is a collection of maps; it is typically a bundle of maps of Earth or of a region of Earth. Atlases have traditionally been bound into book form, but today many atlases are in multimedia formats. In addition to presenting geographic ...
,
Murano Murano is a series of islands linked by bridges in the Venetian Lagoon, northern Italy. It lies about north of Venice and measures about across with a population of just over 5,000 (2004 figures). It is famous for its glass making. It was on ...
,
Renault Twingo The Renault Twingo is a four-seater passenger city car manufactured and marketed by the French auto-maker Renault, introduced in 1992 and currently in its third generation. The first generation Twingo (two door, front engine) debuted at the Pa ...
,
Renault Symbol The Renault Symbol, Clio or Thalia in some markets, is a subcompact sedan produced by the French automobile manufacturer Renault. It was introduced in late 1999, under the Clio Symbol name, as the derivative version of the second generation Renau ...
,
Renault Clio The Renault Clio () is a supermini car (B-segment), produced by French automobile manufacturer Renault. It was launched in 1990, and entered its fifth generation in 2019. The Clio has had substantial critical and commercial success, being consis ...
,
Renault Mégane The Renault Mégane () is a small family car produced by the French car manufacturer Renault for model year 1996, and was the successor to the Renault 19. The Mégane has been offered in three- and five-door hatchback, saloon, coupé, converti ...
,
Renault Kangoo The Renault Kangoo is a family of multi purpose vehicles manufactured and marketed by Renault since 1997, in commercial as well as passenger variants, across three generations. For the European market, the Kangoo is manufactured at the MCA plan ...
All cars sold at Nissan Prince Store, Nissan Satio Store, Nissan Cherry Store (1966–1999): :Cima, Gloria, Skyline, Primera, Auster,
Stanza In poetry, a stanza (; from Italian language, Italian ''stanza'' , "room") is a group of lines within a poem, usually set off from others by a blank line or Indentation (typesetting), indentation. Stanzas can have regular rhyme scheme, rhyme and ...
,
Violet Violet may refer to: Common meanings * Violet (color), a spectral color with wavelengths shorter than blue * One of a list of plants known as violet, particularly: ** ''Viola'' (plant), a genus of flowering plants Places United States * Viol ...
, Pulsar, Pulsar EXA, NX, Langley,
Volkswagen Santana The Volkswagen Santana is a nameplate used by Volkswagen for various Sedan (automobile), sedans and station wagons since 1983. The first generation is based on the second-generation Volkswagen Passat (B2). It was introduced in 1981 while producti ...
,
Volkswagen Passat The Volkswagen Passat is a series of D-segment, large family cars manufactured and marketed by the Germany, German automobile manufacturer Volkswagen since 1973, and now in its eighth generation. It has been marketed variously as the Dasher, Sa ...
, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Wingroad, Expert, AD van, Vanette,
Clipper A clipper was a type of mid-19th-century merchant sailing vessel, designed for speed. Clippers were generally narrow for their length, small by later 19th century standards, could carry limited bulk freight, and had a large total sail area. "C ...
, Atlas,
Homer Homer (; grc, Ὅμηρος , ''Hómēros'') (born ) was a Greek poet who is credited as the author of the ''Iliad'' and the ''Odyssey'', two epic poems that are foundational works of ancient Greek literature. Homer is considered one of the ...
(
cabover Cab-over, also known as cab over engine (COE), cab forward (U.S.), flat nose (Canada), or forward control (UK), is a body style of truck, bus, or van that has a vertical front, "flat face" or a semi-hood, with the cab of the truck sitting abo ...
truck),
Cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet ''Prunus avium'' and the sour ''Prunus cerasus''. The nam ...
, Sunny, Lucino, Cherry Vanette,
Be-1 Blue Origin, LLC is an American private spaceflight, privately funded aerospace manufacturer and sub-orbital spaceflight services company headquartered in Kent, Washington. Founded in 2000 by Jeff Bezos, the founder and executive chairman of Am ...
, Pao, Figaro, S-Cargo Nissan has classified several vehicles as "premium" and select dealerships offer the "Nissan Premium Factory" catalog. Vehicles in this category are: :Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand.


Trucks


Nissan Cabstar

Nissan Cabstar (日産・キャブスター ''Nissan Kyabusutā'') is the name used in Japan for two lines of pickup trucks and light commercial vehicles sold by Nissan and built by UD Nissan Diesel, a Volvo AB company and by Renault-Nissan Alliance for the European market. The name originated with the 1968 Datsun Cabstar, but this was gradually changed over to "Nissan" badging in the early 1980s. The lighter range (1-1.5 tons) replaced the earlier Cabstar and Homer, while the heavier Caball and Clipper were replaced by the 2–4 ton range Atlas (日産・アトラス ''Nissan Atorasu''). The nameplate was first introduced in December 1981. The Cabstar is known also as the Nissan Cabstar, Renault Maxity and Samsung SV110 depending on the location. The range has been sold across the world. It shares its platform with the Nissan Caravan.


Nissan Titan

The
Nissan Titan The Nissan Titan is a full-size pickup truck manufactured in the United States for the North American market by Nissan. It was named for the Titans of Greek mythology. __TOC__ First generation (A60; 2003) Development of the Titan began in ...
was introduced in 2004, as a full-size pickup truck produced for the North American market, the truck shares the stretched
Nissan F-Alpha platform The F-Alpha is a body-on-frame platform developed by Nissan Motor Company which is used in their trucks and SUVs. The latest version of the platform is the basis for the Frontier and Titan pickup trucks as well as the Nissan Xterra, R51 Pathfinde ...
with the
Nissan Armada The Nissan Armada is a full-size SUV manufactured by Nissan for the North American market. From 2003 to 2015, the first-generation Armada was assembled in Canton, Mississippi based on the Nissan Titan. From mid-2016 onwards, the second-generation ...
and
Infiniti QX56 The Infiniti QX80 (formerly called the Infiniti QX56 until 2013) is a full-size luxury SUV marketed by Nissan's luxury division Infiniti. The first-generation QX56 was built in the United States, and is based on the first-generation Armada. Th ...
SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definiti ...
s. It was listed by
Edmunds.com Edmunds.com Inc. (stylized as edmunds) is an American online resource for automotive inventory and information, including expert car reviews based on testing at the company's private facility. The company is headquartered in Santa Monica, Califor ...
as the best full-size truck. The second-generation Titan was revealed at the 2015 North American International Auto Show as a 2016 model year vehicle. Japan The first Cabstar (A320) appeared in March 1968, as a replacement for the earlier Datsun Cablight. It is a cab-over engine truck and was available either as a truck, light van (glazed van), or as a "route van" (bus). It uses the 1189 cc Nissan D12 engine with 56 PS (41 kW). After some modifications and the new 1.3 liter J13 engine, with 67 PS (49 kW), in August 1970 the code became A321. The Cabstar underwent another facelift with an entirely new front clip in May 1973. The 1483 cc J15 engine became standard fitment at this time (PA321), with 77 PS (57 kW) at 5200 rpm. The Cabstar was placed just beneath the slightly bigger Homer range in Nissan's commercial vehicle lineup. It received a full makeover in January 1976, although the van models were not replaced. Second generation The F20 Nissan Homer, introduced in January 1976, was also sold as the Nissan Datsun Cabstar in Japan. Both ranges were sold with either a 1.5 (J15) or a 2.0 liter (H20) petrol inline-four or with the 2.2 liter SD22 diesel engine. The F20 received a desmogged engine range in September 1979 and with it a new chassis code, F21. Manufacturing of the heavier range (H40-series) Atlas began in December 1981, while the lighter series Atlas (F22) was introduced in February 1982 – this succeeded both the Homer and Cabstar ranges and the nameplate has not been used in the Japanese market since. Europe The Atlas F22 was sold in Europe as the Nissan Cabstar and proved a popular truck in the UK market due to its reliability and ability to carry weight. From 1990 the range widened and was sold as the Cabstar E. Actually (2015) the Cabstar is manufactured in the NSIO (Nissan Spanish Industrial Operations) Plant in Ávila, Spain under the brand name of NT400.


Electric vehicles

Nissan introduced its first
battery electric vehicle A battery electric vehicle (BEV), pure electric vehicle, only-electric vehicle, fully electric vehicle or all-electric vehicle is a type of electric vehicle (EV) that exclusively uses chemical energy stored in rechargeable battery packs, wi ...
, the Nissan Altra at the
Los Angeles International Auto Show The Los Angeles Auto Show is an annual auto show held at the Los Angeles Convention Center in early December. The LA Auto Show is an OICA sanctioned international exhibition. It is open to the public for ten days each year, filling of exhibit s ...
on 29 December 1997. Unveiled in 2009, the EV-11
prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototyp ...
electric car An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...
was based on the
Nissan Tiida The is a compact car produced by the Japanese manufacturer Nissan since 2004 through three generations. Depending on the market, the Tiida was also marketed as a subcompact car, particularly in the Americas for the first-generation model as the ...
(Versa in North America), with the conventional gasoline engine replaced with an all-electric drivetrain. In 2010, Nissan introduced the Nissan LEAF as the first mass-market, all-electric vehicle launched globally. , the Nissan Leaf was the world's best selling highway-capable all-electric car ever. Global sales totaled 100,000 Leafs by mid January 2014, representing a 45%
market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...
of worldwide pure electric vehicles sold since 2010. Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued ranking as the all-time best selling all-electric car. ''See editorial note''. ''More than 200,000 Nissan Leafs have been sold worldwide.'' Nissan's second all-electric vehicle, the
Nissan e-NV200 The Nissan NV200 is a light commercial and leisure activity, 4/5-door van designed and produced by the Japanese automaker Nissan since 2009. Overview The vehicle was previewed as the NV200 Concept at the 2007 Tokyo Motor Show, followed by ...
, was announced in November 2013. Series production at the Nissan Plan in
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
, began on 7 May 2014. The e-NV200 commercial van is based on the Nissan Leaf. Nissan plans to launch two additional battery electric vehicles by March 2017. In June 2016, Nissan announced it will introduce its first
range extender A range extender is a fuel-based auxiliary power unit (APU) that extends the range of a battery electric vehicle by driving an electric generator that charges the vehicle's battery. This arrangement is known as a series hybrid drivetrain. The ...
car in Japan before March 2017. The
series Series may refer to: People with the name * Caroline Series (born 1951), English mathematician, daughter of George Series * George Series (1920–1995), English physicist Arts, entertainment, and media Music * Series, the ordered sets used in ...
plug-in hybrid A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery pack can be recharged by plugging a charging cable into an external electric power source, in addition to internally by its on-board internal combustion engin ...
will use a new hybrid system, dubbed e-Power, which debuted with the Nissan Gripz
concept Concepts are defined as abstract ideas. They are understood to be the fundamental building blocks of the concept behind principles, thoughts and beliefs. They play an important role in all aspects of cognition. As such, concepts are studied by s ...
crossover showcased at the September 2015
Frankfurt Auto Show The International Motor Show Germany or International Mobility Show Germany, in German known as the ''Internationale Automobil-Ausstellung'' (''IAA'' – International Automobile Exhibition), is one of the world's largest mobility shows. It cons ...
. , Nissan electric vehicles were sold in 48 world markets. Nissan global electric vehicle sales passed 275,000 units in December 2016. The second-generation
Leaf A leaf ( : leaves) is any of the principal appendages of a vascular plant stem, usually borne laterally aboveground and specialized for photosynthesis. Leaves are collectively called foliage, as in "autumn foliage", while the leaves, ste ...
was launched by Nissan in Japan in 2018. By December 2020, global deliveries totaled 500,000 Leaf cars, 10 years after its introduction.


Autonomous cars

In August 2013 Nissan announced its plans to launch several
driverless car A self-driving car, also known as an autonomous car, driver-less car, or robotic car (robo-car), is a car that is capable of traveling without human input.Xie, S.; Hu, J.; Bhowmick, P.; Ding, Z.; Arvin, F.,Distributed Motion Planning for S ...
s by 2020. The company is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014. Nissan installed its autonomous car technology in a
Nissan Leaf The , stylized as LEAF, is a Compact car, compact five-door hatchback battery electric vehicle, battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation w ...
all-electric car for demonstration purposes. The car was demonstrated at Nissan 360 test drive event held in California in August 2013. In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows it to drive on Japanese public roads. The testing car will be used by Nissan engineers to evaluate how its in-house autonomous driving software performs in the real world. Time spent on public roads will help refine the car's software for fully automated driving. The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan in November 2013. The Leaf drove on the Sagami Expressway in
Kanagawa Prefecture is a prefecture of Japan located in the Kantō region of Honshu. Kanagawa Prefecture is the second-most populous prefecture of Japan at 9,221,129 (1 April 2022) and third-densest at . Its geographic area of makes it fifth-smallest. Kana ...
, near Tokyo. Nissan vice chairman
Toshiyuki Shiga is a Japanese business executive. He served as the chief operating officer of Nissan from 2005 to 2013. Early life and education Shiga grew up in Wakayama Prefecture, Japan, into a family with its origins in Founder Yoshisuke Aikawa in Kana ...
and the prefecture's governor, Yuji Kuroiwa, rode in the car during the test.


Non-automotive products

Nissan has also had a number of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan Telecom (both now merged into
KDDI () is a Japanese telecommunications operator formed on October 1, 2000 through the merger of DDI Corp. (Daini-Denden Inc.), KDD (Kokusai Denshin Denwa) Corp. (itself a former listed state-owned enterprise privatized in 1998), and IDO Corp. It h ...
) in 1999. Nissan offers a subscription-based
telematics Telematics is an interdisciplinary field encompassing telecommunications, vehicular technologies ( road transport, road safety, etc.), electrical engineering (sensors, instrumentation, wireless communications, etc.), and computer science (multimedi ...
service in select vehicles to drivers in Japan, called
CarWings CarWings, renamed NissanConnect in 2015, and also branded as Infiniti InTouch is a vehicle telematics service offered by the Nissan Motor Company to drivers in Japan, the United States, Canada, Great Britain, and most other countries where the LE ...
. Nissan also owns
Nissan Marine {{unreferenced, date=April 2008 Nissan Marine began their North American operations in 1984 in Memphis, Tennessee as a division of Nissan Industrial Equipment Co. Over the next 6 years, the Marine Division experienced explosive growth and in 1991 Ni ...
, a joint venture with
Tohatsu is a Japanese company manufacturing and selling outboard motors, pleasure boats, portable fire pumps, small fire trucks, pumps for construction and drainage, and refrigeration units for transportation. It also does real estate property managem ...
Corp that produces motors for smaller boats and other maritime equipment. Nissan also built solid rocket motors for orbital launch vehicles such as the
Lambda 4S The Lambda 4S or L-4S was an experimental Japanese expendable carrier rocket. It was produced by Nissan and the Institute of Space and Astronautical Science and launched five times between 1966 and 1970 with Ohsumi technology demonstration satell ...
and
M-V The M-V rocket, also called M-5 or Mu-5, was a Japanese solid-fuel rocket designed to launch scientific satellites. It was a member of the Mu family of rockets. The Institute of Space and Astronautical Science (ISAS) began developing the M-V in ...
. The aerospace and defense division of Nissan was sold to
IHI Corporation , formerly known as , is a Japanese engineering corporation headquartered in Tokyo, Japan that produces and offers ships, space launch vehicles, aircraft engines, marine diesel engines, gas turbines, gas engines, railway systems, turbochargers ...
in 2000.


Marketing activities

Nismo , abbreviated as Nismo, is a division of Nissan Motorsports & Customizing focused in motorsport and performance-oriented car models for Nissan. Nismo was initially a company, , formed in 1984 as a result of a merger of two motorsport departmen ...
is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the
All Japan Sports Prototype Championship The , abbreviated as JSPC, formed by the Japan Automobile Federation, was a domestic championship which took place in Japan for Group C and IMSA GTP prototype cars and also featured cars that were eligible for touring car racing in its earlier yea ...
,
Super GT Super GT (stylized as SUPER GT) is a grand touring car racing series that began in 1993. Launched as the , generally referred to as either the JGTC or the All Japan Grand Touring Car Championship, the series was renamed to Super GT in 2005. It is ...
,
IMSA GT Championship IMSA GT was a sports car racing series organized by International Motor Sports Association. Races took place primarily in the United States, and occasionally in Canada. History The series was founded in 1969 by John and Peggy Bishop, and Bill F ...
,
World Sportscar Championship The World Sportscar Championship was the world series run for sports car racing by the FIA from 1953 to 1992. The championship evolved from a small collection of the most important sportscar, endurance, and road racing events in Europe and No ...
,
FIA World Endurance Championship The FIA World Endurance Championship is an auto racing world championship organized by the Automobile Club de l'Ouest (ACO) and sanctioned by the Fédération Internationale de l'Automobile (FIA). The series supersedes the ACO's former Intercont ...
,
British Touring Car Championship The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA TOCA, formally trading as BARC (TOCA) Ltd, is an organiser of motorsport events in ...
,
Supercars Championship The Supercars Championship is a touring car racing category in Australia, running as an International Series under Fédération Internationale de l'Automobile (FIA) regulations, governing the sport. Supercars events take place in all Australian ...
and
Blancpain GT Series GT World Challenge Europe (known as the Blancpain GT Series between 2014 and 2019) is a sports car racing series organised by SRO Motorsports Group. It features grand tourer racing cars modified from production road cars complying with the FIA's G ...
. Also, they were featured at the
World Series by Nissan The World Series Formula V8 3.5, formerly the World Series by Nissan from 1998 to 2004, the Formula Renault 3.5 Series from 2005 to 2015 and the Formula V8 3.5 in 2016 and 2017, was a motor racing series promoted by RPM Racing (1998–2004) and R ...
from 1998 to 2004. Nissan sponsored the
Los Angeles Open The Genesis Invitational is a professional golf tournament on the PGA Tour in southern California, first played in 1926 as the Los Angeles Open. Other previous names include Genesis Open, Northern Trust Open and Nissan Open. Played annually i ...
golf tournament from 1987 to 2007. Beginning in 2015, Nissan became the
naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...
sponsor for Nissan Stadium, the home of the
Tennessee Titans The Tennessee Titans are a professional American football team based in Nashville, Tennessee. The Titans compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) South division, and play their h ...
and
Tennessee State University Tennessee State University (Tennessee State, Tenn State, or TSU) is a public historically black land-grant university in Nashville, Tennessee, United States. Founded in 1912, it is the only state-funded historically black university in Tenness ...
football teams in
Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...
. Nissan also became the official sponsor of the
Heisman Trophy The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...
and
UEFA Champions League The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competit ...
. Since 2019, Nissan has been the naming rights sponsor for
Nissan Arena The Queensland State Netball Centre, also known commercially as Nissan Arena, is a multi-purpose facility located in the southern Brisbane suburb of Nathan. The centre features a 5,000 seat indoor arena that is the home court of Super Netball t ...
, the home of the
Brisbane Bullets The Brisbane Bullets are an Australian professional men's basketball team in the National Basketball League (Australia), National Basketball League (NBL) based in Brisbane, Brisbane, Queensland. They competed from 1979 to 2008, and returned to th ...
basketball team and
Queensland Firebirds Queensland Firebirds are an Australian netball team based in Brisbane, Queensland. Since 2017 they have played in Suncorp Super Netball. Between 2008 and 2016, they played in the ANZ Championship and between 1997 and 2007, they played in the C ...
netball Netball is a ball sport played on a court by two teams of seven players. It is among a rare number of sports which have been created exclusively for female competitors. The sport is played on indoor and outdoor netball courts and is specifical ...
team in
Brisbane, Australia Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...
.


Global sales figures


Research and development

Nissan's central research is inside the Oppama Plant site,
Yokosuka is a city in Kanagawa Prefecture, Japan. , the city has a population of 409,478, and a population density of . The total area is . Yokosuka is the 11th most populous city in the Greater Tokyo Area, and the 12th in the Kantō region. The city ...
, which began its operation in 1961, at the former site of
Imperial Japanese Navy The Imperial Japanese Navy (IJN; Kyūjitai: Shinjitai: ' 'Navy of the Greater Japanese Empire', or ''Nippon Kaigun'', 'Japanese Navy') was the navy of the Empire of Japan from 1868 to 1945, when it was dissolved following Japan's surrender ...
's Airborne Squadron base. In 1982, Nissan's technical centers in
Suginami, Tokyo is a special ward in Tokyo, Japan. The ward refers to itself as Suginami City in English. As of June 1, 2022, Suginami has an estimated population of 588,354 and a population density of 17,274 persons per km2. The total area is 34.06 km2 ...
and Tsurumi, Yokohama were combined into one: Nissan Technical Center (NTC) in
Atsugi, Kanagawa is a city located in Kanagawa Prefecture, Japan. , the city had an estimated population of 223,960 and a population density of 2400 persons per km². The total area of the city is . While the name "Atsugi" is often associated with the United ...
, at the foot of Mount Ōyama of the
Tanzawa Mountains The are a mountain range in the Kantō region in Japan. The mountain range covers the northwestern part of Kanagawa Prefecture and touches the prefecture borders of Shizuoka Prefecture to the west and the Yamanashi Prefecture to the north. Mou ...
. At its 30th anniversary in 2012, NTC employed 9,500 employees in product development, design, production engineering, and purchasing. Nissan Technical Center works closely with its overseas operations: Nissan Technical Center (NTC)/North America, NTC/Mexico, Nissan Design America, and Nissan
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
Office. In 2007, the company opened Nissan Advanced Technology Center (NATC), near the NTC site. It works in close contact with the central research, the Silicon Valley office, the technical office near the Nissan headquarters in central
Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...
, and the overseas offices in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...
, Silicon Valley, and
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
. Nissan's test courses are in Tochigi (two courses),
Yokosuka is a city in Kanagawa Prefecture, Japan. , the city has a population of 409,478, and a population density of . The total area is . Yokosuka is the 11th most populous city in the Greater Tokyo Area, and the 12th in the Kantō region. The city ...
and
Hokkaido is Japan's second largest island and comprises the largest and northernmost prefecture, making up its own region. The Tsugaru Strait separates Hokkaidō from Honshu; the two islands are connected by the undersea railway Seikan Tunnel. The la ...
.


Nissan Digital Hubs

In mid- 2018, Nissan launched its first of many planned software and information technology development centers in
Thiruvananthapuram Thiruvananthapuram (; ), also known by its former name Trivandrum (), is the capital of the Indian state of Kerala. It is the most populous city in Kerala with a population of 957,730 as of 2011. The encompassing urban agglomeration populati ...
, Kerala, India.


Manufacturing locations

Data extracted from Nissan's international corporate website.


East Asia

* Japan **
Yokosuka, Kanagawa is a city in Kanagawa Prefecture, Japan. , the city has a population of 409,478, and a population density of . The total area is . Yokosuka is the 11th most populous city in the Greater Tokyo Area, and the 12th in the Kantō region. The city ...
(Oppama Plant & Research Center) **
Kaminokawa, Tochigi is a town located in Tochigi Prefecture, Japan. , the town had an estimated population of 31,243 in 12,061 households, and a population density of 570 persons per km². The total area of the town is . Geography Kaminokawa is located in the sout ...
(Tochigi Plant) **
Kanda, Fukuoka is a town located in Miyako District, Fukuoka Prefecture, on the Japanese home island of Kyushu, which is one of the four main islands. Kanda is a suburb of the city of Kitakyushu. As of April 30, 2017, the town has an estimated population of ...
(Nissan Motor Kyushu &
Nissan Shatai Nissan Shatai Co., Ltd. is a Japanese automobile contract manufacturer for Nissan that is headquartered in Hiratsuka, Kanagawa. Its direct history began in 1949. , Nissan owns 45.8% of the company stock. It has offices around Japan and assemb ...
Kyushu Plant) **
Kanagawa-ku is one of the 18 wards of the city of Yokohama in Kanagawa Prefecture, Japan. As of 2010, the ward had an estimated population of 230,401 and a density of 9,650 persons per km2. The total area was 23.88 km2. Geography Kanagawa is locate ...
,
Yokohama, Kanagawa is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...
(Yokohama Engine Plant, Nissan's oldest factory) **
Iwaki, Fukushima is a city located in Fukushima Prefecture, Japan. , Iwaki had a population of 337,765 in 143,500 households, and population density of 270 persons per km2. The total area of the city is , making it the largest city in the prefecture and the 10th ...
(Iwaki Engine Plant) ** Hiratsuka, Kanagawa (Nissan Shatai Shonan Plant) **
Nagoya, Aichi is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most pop ...
( Aichi Machine Industry Atsuta & Eitoku Plants) **
Matsusaka, Mie is a city located in Mie Prefecture, Japan. , the city had an estimated population of 157,235 in 66,018 households and a population density of 250 persons per km². The total area of the city is . The city is famous for Matsusaka beef. Geography ...
( Aichi Machine Industry Matsusaka Plant) **
Tsu, Mie is a city located in Mie Prefecture, Japan. , the city had an estimated population of 274,879 in 127,273 households and a population density of 390 persons per km². The total area of the city is . Although the second largest city in the p ...
( Aichi Machine Industry Tsu Plant) **
Uji, Kyoto is a city on the southern outskirts of the city of Kyoto, in Kyoto Prefecture, Japan. Founded on March 1, 1951, Uji is between the two ancient capitals of Nara and Kyoto. The city sits on the Uji River, which has its source in Lake Biwa. ...
(Auto Works Kyoto) **
Ageo, Saitama 260px, Ageo Maruyama Park is a city located in Saitama Prefecture, Japan. , the city had an estimated population of 229,517 in 103,709 households and a population density of 5000 persons per km². The total area of the city is . Geography Ageo ...
( Nissan Diesel Motor, currently owned by the
Volvo Group The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...
) **
Samukawa, Kanagawa is a town located in Kanagawa Prefecture, Japan. , the town had an estimated population of 48,679 and a population density of 3600 persons per km². The total area of the town is . Geography Samukawa is located in the flatlands of central Kana ...
(
Nissan Machinery , or Kurogane, was one of the first Japanese automakers. It built vehicles from about 1926 until 1962 when a subsidiary of Nissan, called Nissan Machinery (Nissan Koki Co., Ltd. 日産工機), assumed operations as the company had become a member ...
) **
Zama, Kanagawa is a city located in Kanagawa Prefecture, Japan. , the city had an estimated population of 130,667 and a population density of 7,400 persons per km². The total area of the city is The city hosts the United States Army Camp Zama base. Geograph ...
(Assembly lines in the Zama Plant were closed in 1995, currently Global Production Engineering Center and storage unit for its historic models. Automotive Energy Supply Corporation (AESC), a joint-venture between Nissan and NEC, produces lithium-ion batteries in Zama.) **
Musashimurayama, Tokyo is a city located in the western side of Tokyo, Japan. , the city had an estimated population of 72,021 in 32,234 households, and a population density of 4,700 people per km². The total area of the city is . Geography Musashimurayama is located ...
(Assembly lines at the Musashimurayama facility were closed in 2001, and the facility has been repurposed as the Carest Murayama Megamall. It was formerly operated by the
Prince Motor Company The Prince Motor Company (Japanese: ) was an automobile marque from Japan which eventually merged into Nissan in 1966. It began as the Tachikawa Aircraft Company, a manufacturer of various airplanes for the Japanese Army in World War II, e.g. ...
until 1966 when they merged with Nissan). It is now a museum called Carest Murayama Megamall occupying a 213,252 square foot facility. * China mainland **
Wuhan Wuhan (, ; ; ) is the capital of Hubei, Hubei Province in the China, People's Republic of China. It is the largest city in Hubei and the most populous city in Central China, with a population of over eleven million, the List of cities in China ...
,
Hubei Hubei (; ; alternately Hupeh) is a landlocked province of the People's Republic of China, and is part of the Central China region. The name of the province means "north of the lake", referring to its position north of Dongting Lake. The prov ...
(
Dongfeng Motor Co., Ltd. Dongfeng Motor Company Limited (abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,In Chinese sources, () most commonly refers to Dongfeng Nissan Passenger Vehicle Company, a DFL subsidiary. is a Chinese automobile m ...
, a joint venture) ** Huadu District,
Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...
,
Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...
(Dongfeng Nissan Passenger Vehicle Company) **
Xiangyang Xiangyang is a prefecture-level city in northwestern Hubei province, China and the second largest city in Hubei by population. It was known as Xiangfan from 1950 to 2010. The Han River runs through Xiangyang's centre and divides the city no ...
,
Hubei Hubei (; ; alternately Hupeh) is a landlocked province of the People's Republic of China, and is part of the Central China region. The name of the province means "north of the lake", referring to its position north of Dongting Lake. The prov ...
(Dongfeng Motor Co., Ltd.) **
Zhengzhou Zhengzhou (; ), also spelt Zheng Zhou and alternatively romanized as Chengchow, is the capital and largest city of Henan Province in the central part of the People's Republic of China. Located in north-central Henan, it is one of the National ...
,
Henan Henan (; or ; ; alternatively Honan) is a landlocked province of China, in the central part of the country. Henan is often referred to as Zhongyuan or Zhongzhou (), which literally means "central plain" or "midland", although the name is al ...
( Zhengzhou Nissan Automobile Co., Ltd., a joint venture) **
Dalian Dalian () is a major sub-provincial port city in Liaoning province, People's Republic of China, and is Liaoning's second largest city (after the provincial capital Shenyang) and the third-most populous city of Northeast China. Located on the ...
,
Liaoning Liaoning () is a coastal province in Northeast China that is the smallest, southernmost, and most populous province in the region. With its capital at Shenyang, it is located on the northern shore of the Yellow Sea, and is the northernmost ...
(Dongfeng Nissan Passenger Vehicle Company) * Taiwan **
Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the n ...


Southeast Asia

* Malaysia **
Segambut Segambut is a sub-district and a parliamentary constituency in Kuala Lumpur, Malaysia. From the high-end condominiums of Mont Kiara and Sri Hartamas to the middle-class areas of Taman Sri Segambut and Bandar Manjalara, and the rural areas ...
,
Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...
(Tan Chong Motor Assemblies Sdn Bhd) **
Serendah Serendah is a town and mukim in Hulu Selangor District, Selangor, Malaysia. It is 26 km north of Kuala Lumpur. History The area developed due to the tin mines. One of the popular tourist spot in Serendah iPerigi Tujuh Serendah It was built to r ...
,
Selangor Selangor (; ), also known by its Arabic language, Arabic honorific Darul Ehsan, or "Abode of Sincerity", is one of the 13 Malaysian states. It is on the west coast of Peninsular Malaysia and is bordered by Perak to the north, Pahang to the east ...
( TCMA) * Vietnam **
Hanoi Hanoi or Ha Noi ( or ; vi, Hà Nội ) is the capital and second-largest city of Vietnam. It covers an area of . It consists of 12 urban districts, one district-leveled town and 17 rural districts. Located within the Red River Delta, Hanoi is ...
,
Hanoi Hanoi or Ha Noi ( or ; vi, Hà Nội ) is the capital and second-largest city of Vietnam. It covers an area of . It consists of 12 urban districts, one district-leveled town and 17 rural districts. Located within the Red River Delta, Hanoi is ...
* Indonesia **
Cikampek Cikampek is a subdistrict of Karawang Regency, West Java, Indonesia and is divided into 10 administrative villages (''kelurahan''). The distance from Cikampek to Karawang city is 21 miles (34 km). Transportation Cikampek is situated in an a ...
,
West Java West Java ( id, Jawa Barat, su, ᮏᮝ ᮊᮥᮜᮧᮔ᮪, romanized ''Jawa Kulon'') is a province of Indonesia on the western part of the island of Java, with its provincial capital in Bandung. West Java is bordered by the province of Banten ...
* Philippines ** Santa Rosa City, Laguna * Thailand ** Bangna, Samutprakarn (Nissan Motors (Thailand))


South Asia

* India **
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
,
Tamil Nadu Tamil Nadu (; , TN) is a States and union territories of India, state in southern India. It is the List of states and union territories of India by area, tenth largest Indian state by area and the List of states and union territories of India ...
**
Trivandrum Thiruvananthapuram (; ), also known by its former name Trivandrum (), is the capital of the Indian state of Kerala. It is the most populous city in Kerala with a population of 957,730 as of 2011. The encompassing urban agglomeration populati ...
,
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...


Oceania

* Australia **
Dandenong, Victoria Dandenong is a list of Melbourne suburbs#Southeastern municipalities and their suburbs, southeastern suburb of Melbourne, Victoria, Australia, about from the Melbourne CBD. It is the municipal council, council county seat, seat of the City ...
(Nissan Casting Australia Pty. Ltd)


Americas

* United States **
Smyrna, Tennessee Smyrna is a town in Rutherford County, Tennessee. Smyrna's population was 53,070 at the 2020 census. In 2007, '' U.S. News & World Report'' listed Smyrna as one of the best places in the United States to retire. Smyrna is part of the Nashville ...
**
Canton, Mississippi Canton is a city in Madison County, Mississippi, Madison County, Mississippi, United States. The population was 13,189 at the 2010 United States Census, 2010 census. It is the county seat of Madison County, and situated in the northern part of th ...
**
Decherd, Tennessee Decherd is a city in Franklin County, Tennessee, United States. The population was 2,246 at the 2000 census and 2,361 at the 2010 census. History Peter Decherd came to the area in 1831 from Franklin County, Virginia and set up a plantation. In t ...
* Mexico **
Aguascalientes, Aguascalientes (''Virtue in the Water, Fidelity in the Heart'') , image_skyline = AGUASCALIENTES CITY.jpg , imagesize = , image_caption = Clockwise from top: San Antonio de Padua Church, La Exedra (main square), Aguascal ...
(NISSAN AGUASCALIENTES L GONZALEZ) **
Cuernavaca, Morelos Cuernavaca (; nci-IPA, Cuauhnāhuac, kʷawˈnaːwak "near the woods", ) is the capital and largest city of the state of Morelos in Mexico. The city is located around a 90-minute drive south of Mexico City using the Federal Highway 95D. The na ...
* Brazil **
São José dos Pinhais São José dos Pinhais () is a municipality in the state of Paraná in Brazil. It is a part of the Metropolitan Region of Curitiba. Etymology With geographical and religious origins the city's name is a homage to São José (Saint Joseph) and ...
, Paraná (Renault-Nissan plant) ** Resende, Rio de Janeiro * Argentina ** Santa Isabel (Renault-Nissan plant)


Africa

* Morocco **
Tangier Tangier ( ; ; ar, طنجة, Ṭanja) is a city in northwestern Morocco. It is on the Moroccan coast at the western entrance to the Strait of Gibraltar, where the Mediterranean Sea meets the Atlantic Ocean off Cape Spartel. The town is the cap ...
(Under construction, Renault-Nissan plant) * Egypt **
6th of October City 6th of October ( ar, السادس من أكتوبر, Al Sādis Min Uktōber; arz, ستة اكتوبر, Setta Oktōbar) is a city in Giza Governorate, a satellite town and part of the urban area of Cairo, Egypt, 32 km (20 miles) outside the ...
,
Giza Governorate Giza Governorate ( ar, محافظة الجيزة ') is one of the governorates of Egypt. It is in the center of the country, situated on the west bank of the Nile River opposite Cairo. Its capital is the city of Giza. It includes a stretch of ...
* Kenya **
Thika Thika Thika (pronounced θika is an industrial town and a major commerce hub in Kiambu County, Kenya, lying on the A2 road 42 kilometres (26 mi) Northeast of Nairobi, near the confluence of the Thika and Chania Rivers. Although Thika town ...
,
Kiambu County Kiambu County is a county in the former Central Province of Kenya. Its capital is Kiambu and its largest town is Thika. Kiambu County is the second most populous after Nairobi County. Kiambu County borders Nairobi and Kajiado Counties to the So ...
* South Africa ** Rosslyn,
Pretoria Pretoria () is South Africa's administrative capital, serving as the seat of the Executive (government), executive branch of government, and as the host to all foreign embassies to South Africa. Pretoria straddles the Apies River and extends ...
, Gauteng


Europe

* Spain **
Ávila Ávila (, , ) is a city of Spain located in the autonomous community of Castile and León. It is the capital and most populated municipality of the Province of Ávila. It lies on the right bank of the Adaja river. Located more than 1,130 m abov ...
,
Castilla y León Castile, Castille or Castilla may refer to: Places Spain *Castile (historical region), a vaguely defined historical region of Spain covering most of Castile and León, all of the Community of Madrid and most of Castilla–La Mancha *Kingdom of ...
* United Kingdom **
Sunderland Sunderland () is a port city in Tyne and Wear, England. It is the City of Sunderland's administrative centre and in the Historic counties of England, historic county of County of Durham, Durham. The city is from Newcastle-upon-Tyne and is on t ...
,
North East England North East England is one of nine official regions of England at the first level of ITL for statistical purposes. The region has three current administrative levels below the region level in the region; combined authority, unitary authorit ...
* Russia **
St. Petersburg, Russia Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
* France ** Flins (Renault factory)


See also

*
Ashok Leyland Nissan Vehicles Ashok Leyland is an Indian multinational automotive manufacturer, headquartered in Chennai. It is owned by the Hinduja Group. It was founded in 1948 as Ashok Motors and became Ashok Leyland in the year 1955. Ashok Leyland is the second-most ...
*
Autech is a Nissan Motorsports & Customizing division focused on tuning and converting Nissan cars. Autech was a subsidiary company of Nissan from its establishment in 1986 to 2022, when it was merged with Nismo. History Autech was founded in 1986 ...
*
Calsonic was a Japanese automotive, automotive company with 58 manufacturing, manufacturing centres spread throughout the United States, European Union, South Korea, Mexico, Thailand, South Africa, India, China, and Malaysia. The corporation was the resu ...
*
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
*
Dongfeng Motor Company Dongfeng Motor Company Limited (abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,In Chinese sources, () most commonly refers to Dongfeng Nissan Passenger Vehicle Company, a DFL subsidiary. is a Chinese automobile m ...
* Dongfeng Nissan-Diesel Company *
Impul Hoshino Impul Co., Ltd., (known as Impul) is a Japanese automotive aftermarket company based in Setagaya-ku, Tokyo. Founded by Nissan's factory driver, Kazuyoshi Hoshino, the company exclusively produces aftermarket parts for Nissans, such as body ...
*
Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...
*
Jatco , abbreviated from "Japan Automatic Transmission COmpany", is a company that manufactures automatic transmissions for automobiles. History In August 1943, Nissan established an aircraft engine production plant in the town of Yoshiwara, Shizuoka ...
*
Laurence Hartnett Sir Laurence John Hartnett CBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the c ...
*
Nissan Engine Museum The is an automobile engine museum run by Nissan Motor Company. The museum is located at the first floor of the guest hall in Yokohama auto plant, Kanagawa-ku, Yokohama, Japan. Overview The building of the museum was built in 1934 in Kanagawa-k ...
*
Nissan Motor Car Carrier Nissan Motor Car Carrier Co., Ltd. (Abbreviation: NMCC; ja, 日産専用船株式会社, Nissan Senyōsen Kabushiki-gaisha) is a Japanese roll-on/roll-off shipping company owned by Nissan Motors (60%) and Mitsui O.S.K. Lines (40%). Overview Th ...
* Nissan Proving Grounds * Project Better Place *
Shinichiro Sakurai was a Japanese engineer inducted into the Japan Automotive Hall of FameThe ...
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Yokohama F. Marinos is a Japanese professional football club based in Yokohama, Kanagawa Prefecture, part of the Greater Tokyo Area. The club competes in the J1 League, which is the top tier of football in the country. Having won the J-League title four times an ...
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Yulon Yulon Motor Co., Ltd. () is a Taiwanese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license. The original romanization of the company's name is Yue Loong, but in 1992 the company ...


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* {{Authority control Renault–Nissan–Mitsubishi Alliance Car manufacturers of Japan Vehicle manufacturing companies established in 1911 Conglomerate companies of Japan Battery electric vehicle manufacturers Defense companies of Japan Japanese Imperial Warrant holders Truck manufacturers of Japan Luxury motor vehicle manufacturers Multinational companies headquartered in Japan Japanese companies established in 1933 Vehicle manufacturing companies established in 1933 Japanese brands Fuyo Group Companies listed on the Tokyo Stock Exchange Car brands Motor vehicle engine manufacturers Forklift truck manufacturers Engine manufacturers of Japan Electric vehicle manufacturers of Japan