Nassau Broadcasting

Nassau Broadcasting Partners LP was a company based in Princeton, New Jersey that owned radio stations in New England and the Mid-Atlantic United States. Nassau's stations, which included both AM and FM frequencies, were located in Maryland, New Jersey, and Pennsylvania. The company was owned and headed by Louis F. Mercatanti. Nassau was predominantly an operator of radio stations in medium and small markets. Nassau formerly owned radio station WCRB in Waltham, a Boston suburb, and located in the Boston market, the 11th largest radio market in the US, according to BIA Financial Network. However that station was sold to WGBH in 2009. Nassau operated radio stations in substantially all of the major formats. The company's most common format was classic rock/classic hits. On October 13, 2011 Nassau Broadcasting entered Chapter 11 bankruptcy protection after their senior lenders petitioned for an involuntary Chapter 7 liquidation in September. The stations were auctioned to various bidders in May 2012 subject to bankruptcy judge and FCC approval. Nassau's last station, WPLY in Mount Pocono, Pennsylvania, lost its license in 2014 after having shut down in 2011.

History

Nassau Broadcasting was founded by Herb Hobler with the acquisition of WHWH 1350 in Princeton, New Jersey. That station employed a full-service MOR format. WHWH-FM was eventually launched and became WPST on 97.5 FM by 1975. WPST employed a rock-based Top 40 format. WPST was one of the most successful medium market stations in the country. Until the early 1990s WPST and WHWH were the only stations owned by Nassau.

In 1986, Louis F. Mercatanti, a successful New Jersey entrepreneur, acquired Nassau Broadcasting from Hobler. Mercatanti continued to operate Nassau as a two-station radio group until 1993, when the FCC raised the limits for the number of radio stations that any one company could own in a particular market.

In 1994, Nassau acquired then-Top 40/Rock 93.5 WSBG and then-adult contemporary 840 WVPO in Stroudsburg, Pennsylvania. WSBG eventually segued to a pop alternative format in early 1996, moving back to top 40 later that year. The station then evolved to more of a Hot AC format late in 1997 and flipped to an adult rock format in 2000. WVPO became a MOR/ adult standards station in 1997. In the spring of 1996, Nassau acquired then-country music station 106.3 WHCY in Blairstown, New Jersey radio markets. This station would for a few years remain a country music station. Shortly afterward, Nassau went on a buying spree of radio stations.

In August, 1996, Nassau entered into an agreement with Great Scott Broadcasting to acquire religious station WCHR 94.5 FM and sports station WTTM serving the Trenton area. The religious format that was on WCHR FM moved to the AM station which was renamed WCHR AM, while the FM station at 94.5 (formerly WCHR FM) became oldies station WNJO. Nassau operated these stations pursuant to a Local Marketing Agreement (LMA) until 2002.

At the end of 1996 Nassau acquired 1360 WNNJ (now WTOC) and WNNJ-FM (now WNNJ) in the Sussex County market licensed to Newton, New Jersey. Early in 1997 WNNJ-FM dropped its Hot AC format in favor of a pop-leaning classic rock format known as Classic Hits. WNNJ would drop Satellite Oldies in favor of Stardust, a satellite-based pop standards/oldies hybrid format.

In 1997, Nassau bought AM stations 1160 WOBM and 1310 WADB in Monmouth County, New Jersey, along with adult contemporary stations WJLK, WOBM-FM, and WQNJ (which became WBBO and now WKMK). AM stations WOBM and WADB became adult standards stations, while WOBM-FM remained an adult contemporary station. WJLK-FM became a pop alternative-based Hot AC station. In the spring of 1997 WBBO left the WJLK simulcast and became B 98, employing a CHR format.

In September 1998, Nassau agreed to sell radio stations WSBG FM and WVPO AM, licensed to Stroudsburg and East Stroudsburg, Pennsylvania respectively, to Multicultural Radio Broadcasting, Inc. Nassau began managing these properties pursuant to an LMA in November 1998. In 2000, WSBG ultimately dropped its Hot AC format in favor of an 80's and 90's based pop adult rock format.

Nassau also began managing WDLC and WTSX in Port Jervis, New York and flipped WTSX to oldies from adult contemporary and WDLC to standards from oldies. WTSX served Middletown, New York and the Sussex County markets, while WDLC served Port Jervis. At the end of 1997, Nassau also bought locally owned WSUS, which was and still is an adult contemporary radio station.

In March 2000, Nassau signed definitive agreements to acquire Aurora Broadcasting. Aurora operated stations in southern New York state and western Connecticut. In order to fund the Aurora acquisition and to accomplish an overall recapitalization of the company, Nassau initiated the process to take the company public in early 2000. During the process of executing the IPO, the Dow Industrial Average dropped approximately 30% and the company cancelled the IPO. The Aurora deal was cancelled that fall.

On August 25, 2000, WHCY dropped its country music format in favor of CHR and became known as "Max 106.3". WSBG dropped its Hot AC format in favor of an 80's and 90's based pop adult rock format.

In the summer of 2000, Nassau agreed to buy Oldies 99.9 WODE and Sports 1230 WEEX in the Lehigh Valley market from Clear Channel Communications. But when Clear Channel merged with AM/FM, they agreed to give Nassau WEEX and WODE plus some cash in exchange for WNNJ, WNNJ-FM, WSUS, and WHCY. Clear Channel also would get management contracts to run WDLC and WTSX. Nassau would keep LMAs for WVPO, WSBG, and WPMR (later WPLY), and eventually buy them back outright.

So in February 2001, the Sussex County cluster of stations would become Clear Channel stations. Nassau also sold the Monmouth County stations including WBBO, WJLK, WADB, and WOBM-AM-FM to Millennium Radio Group, LLC, which also owns WKXW New Jersey 101.5, a talk station weekdays with a 70's based oldies format on weekends.

Also in 2001, Nassau signed on WCHR FM in Monmouth County. That station employed a classic hits format but was eventually also sold to Millennium Radio Group, LLC. Nassau was down to WHWH, WJHR, WCHR, WNJO, WPST, WVPO, WPMR, and WSBG. Except for WPST, Nassau's FM stations all had rock-based classic hits formats of some sort. AM stations had formats such as talk, oldies, or sports. WVPO was flipped to oldies from MOR/Standards. WPST was and still is a CHR station.

In 2004, former Citigroup Media investment banker Tristram Collins joined Nassau as its Sr. Executive Vice President to help Louis Mercatanti grow and operate the company through a series of acquisitions. Nassau expanded significantly through acquisition in 2004 in New England. Nassau first acquired stations in Maine and New Hampshire in early 2004, and later that year, Nassau added more stations in New Hampshire and also in Vermont. Nassau quickly became one of the largest broadcasters in New England with 37 stations in the region. In 2005, Nassau expanded its East Coast footprint to include Maryland through a purchase of two FM and an AM station in Frederick and Hagerstown. Nassau also added stations in Cape Cod, Massachusetts, through a purchase of three FM stations from Qantum Communications in 2005.

In 2006, Nassau entered into an LMA and option agreement with WDAC broadcasting to operate and acquire WBYN FM, a religious format station in Reading, Pennsylvania. Nassau agreed to maintain the religious format and moved the format to one of its local AM stations, WYNS, which was renamed WBYN AM. Nassau then launched its new classic hits format Frank FM and renamed the former WBYN FM to WFKB FM.

Nassau has also recently made a number of changes in the Trenton, New Jersey

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