The Kellogg Company,

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Kellogg's, is an American multinational food manufacturing company headquartered in

Battle Creek, Michigan Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, Michigan, Calhoun County, at the confluence of the Kalamazoo River, Kalamazoo and Battle Creek River, Battle Creek rivers. It is the principal city of the Battle C ...

, United States. Kellogg's produces

cereal A cereal is any Poaceae, grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, Cereal germ, germ, and bran. Cereal Grain, grain crops are grown in greater quantit ...

and convenience foods, including crackers and

toaster pastries A toaster is a small appliance, small electric appliance that uses radiant heat to brown sliced bread into Toast (food), toast. Types Pop-up toaster In pop-up or automatic toasters, a single vertical piece of bread is dropped into a s ...

, and markets their products by several well-known brands including

Corn Flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his bro ...

Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

Frosted Flakes Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name ...

, Pringles,

Eggo Eggo is a brand of frozen waffles owned by the Kellogg Company, and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, but ...

, and

Cheez-It Cheez-It is a brand of cheese cracker manufactured by the Kellogg Company through its Sunshine Biscuits division. Approximately , the rectangular crackers are made with wheat flour, vegetable oil, cheese made with skim milk, salt, and spi ...

. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at

Trafford Park Trafford Park is an area of the Metropolitan Borough of Trafford, Greater Manchester, England, opposite Salford Quays on the southern side of the Manchester Ship Canal, southwest of Manchester city centre and north of Stretford. Until the l ...

Trafford Trafford is a metropolitan borough of Greater Manchester, England, with an estimated population of 235,493 in 2017. It covers Retrieved on 13 December 2007. and includes the area of Old Trafford and the towns of Altrincham, Stretford, Ur ...

Greater Manchester Greater Manchester is a metropolitan county and combined authority, combined authority area in North West England, with a population of 2.8 million; comprising ten metropolitan boroughs: City of Manchester, Manchester, City of Salford, Salford ...

, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...

(European Headquarters),

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

, and Querétaro City. Kellogg's holds a Royal Warrant from

King Charles III Charles III (Charles Philip Arthur George; born 14 November 1948) is King of the United Kingdom and the 14 other Commonwealth realms. He was the longest-serving heir apparent and Prince of Wales and, at age 73, became the oldest person to a ...

and formerly

Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. She was queen ...

until her death in 2022.

History

In 1876,

John Harvey Kellogg John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American medical doctor, nutritionist, inventor, health activist, eugenicist, and businessman. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan. The ...

became the superintendent of the

Battle Creek Sanitarium The Battle Creek Sanitarium was a world-renowned health resort in Battle Creek, Michigan, United States. It started in 1866 on health principles advocated by the Seventh-day Adventist Church and from 1876 to 1943 was managed by Dr. John H ...

(originally the Western Health Reform Institute founded by Ellen White) and his brother, W. K. Kellogg, worked as the bookkeeper. This is where corn flakes were created and led to the eventual formation of the Kellogg Company. For years, W. K. Kellogg assisted his brother in research aimed at improving the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are best known for the invention of the famous breakfast cereal

corn flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his bro ...

. The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. There is considerable disagreement over who was involved in the discovery, and the role that they played. It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked. W. K. Kellogg persuaded his brother to serve the food in flake form. Soon the flaked wheat was being packaged to meet hundreds of mail-order requests from guests after they left the Sanitarium. However, Dr. John Harvey forbade his brother Will from distributing cereal beyond his consumers. As a result, the brothers fell out, and W. K. launched the Battle Creek Toasted Corn Flake Company on February 19, 1906. On July 4, 1907, a fire destroyed the main factory building. W.K. Kellogg had the new plant in full operation six months after the fire. Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922. By 1909, Will's company was producing 120,000 cases of Corn Flakes a day. John, who resented his brother’s success, filed suit against Will's company in 1906 for the right to use the family name. The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the

Michigan Supreme Court The Michigan Supreme Court is the highest court in the U.S. state of Michigan. It is Michigan's court of last resort and consists of seven justices. The Court is located in the Michigan Hall of Justice at 925 Ottawa Street in Lansing, the sta ...

ruled in Will’s favor. In 1931, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980. From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows. From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International,

Mrs. Smith's Pies Mrs. Smith's Pies (a.k.a. Mrs. Smith's Bakeries) is one of the largest frozen pie brands in the United States. History The company was founded by Amanda Smith, a homemaker from Pottstown, Pennsylvania. Her son Robert P. started selling slices of ...

, and Pure Packed Foods; however, it was later criticized for not diversifying further like

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

and

Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Sc ...

were. After underspending its competition in marketing and product development, Kellogg's US market share hit a low 36.7% in 1983. A prominent

Wall Street Wall Street is an eight-block-long street in the Financial District of Lower Manhattan in New York City. It runs between Broadway in the west to South Street and the East River in the east. The term "Wall Street" has become a metonym for t ...

analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million

baby boomer Baby boomers, often shortened to boomers, are the Western demographic cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964, during the mid-20th century baby boom. T ...

s rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including

Crispix Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Cr ...

, Raisin Squares, and

Nutri-Grain Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks. In the United States, C ...

Biscuits and reached out internationally with Just Right aimed at

Australians Australians, colloquially known as Aussies, are the citizens, nationals and individuals associated with the country of Australia. This connection may be residential, legal, historical or ethno-cultural. For most Australians, several (or all) ...

and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors:

, which largely marketed children's cereals, and

Post Post or POST commonly refers to: *Mail, the postal system, especially in Commonwealth of Nations countries **An Post, the Irish national postal service **Canada Post, Canadian postal service **Deutsche Post, German postal service **Iraqi Post, Ira ...

, which had difficulty in the adult cereal market. In 2001, Kellogg's acquired the

Keebler Company The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Bisc ...

for $3.87 billion. Over the years, it has also gone on to acquire Morningstar Farms and

Kashi Kashi or Kaashi may refer to: Places * Varanasi (historically known as "Kashi"), a holy city in India **Kingdom of Kashi, an ancient kingdom in the same place, one of the sixteen Mahajanapadas **Kashi Vishwanath Temple, Varanasi * Kashgar, a cit ...

divisions or subsidiaries. Kellogg's also owns the

Bear Naked Bear Naked is a food company that makes whole grain granolas, granola bites, and oatmeal. The company was launched in 2002 by Kelly Flatley and Brendan Synnott. In 2007, Bear Naked was purchased by Kashi, a subsidiary of the Kellogg Company, on ...

, Natural Touch,

, Murray, Austin cookies and crackers,

Famous Amos Famous Amos is a brand of cookies founded in Los Angeles in 1975 by Wally Amos, a former talent agent with William Morris Agency. History Wally Amos, Wallace "Wally" Amos was born in Tallahassee, Florida, United States, on July 1, 1936. In 19 ...

Gardenburger Gardenburger is the brand name of a veggie burger sold in the United States. It was developed in the early 1980s by Paul Wenner, the owner of the Gardenhouse, a vegetarian restaurant in Gresham, Oregon. It is currently owned by the Kellogg Compa ...

(acquired 2007), and Plantation brands. Presently, Kellogg's is a member of the

World Cocoa Foundation The World Cocoa Foundation is a non-profit membership organization with 100 member companies, including chocolate manufacturers like Nestlé, The Hershey Company and Mars, Inc. cocoa producers and suppliers such as Barry Callebaut, Olam Intern ...

. In 2012, Kellogg's became the world's second-largest snack food company (after

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

) by acquiring the

potato crisps A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or app ...

brand Pringles from

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

for $2.7 billion in a cash deal. In 2017, Kellogg's acquired

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

-based food company

Rxbar RXBAR is a protein bar produced by Chicago Bar Co., which is owned by Kellogg's. It is made with egg whites, dried fruit, nuts, and dates. History Peter Rahal made the first RXBAR in 2013 in his parents' Glen Ellyn basement with co-founder Jared ...

for $654 million. Earlier that year, Kellogg's also opened new corporate office space in Chicago's

Merchandise Mart The Merchandise Mart (or the Merch Mart, or the Mart) is a commercial building located in downtown Chicago, Illinois. When it was opened in 1930, it was the largest building in the world, with of floor space. The Art Deco structure is locate ...

for its global growth and IT departments. In the UK, Kellogg's also released the W. K. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and "super grains") with no added sugars. In 2018, Kellogg's decided to cease their operations in Venezuela due to the

economic crisis An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with th ...

the country is facing. Their factories were taken by the Venezuelan state under the

Nicolás Maduro Nicolás Maduro Moros (; born 23 November 1962) is a Venezuelan politician and president of Venezuela since 2013, with his presidency under dispute since 2019. Beginning his working life as a bus driver, Maduro rose to become a trade unio ...

administration. In mid-2019, Venezuelan Kellogg's cereal boxes began portraying the Venezuelan flag and a motto from Maduro: "Together, everything is possible" () alongside Kellogg's logo and mascots were sold all over the country. The Kellogg's Company considers it as an illicit use, and the company stated they would take legal action. On April 1, 2019, it was announced that Kellogg's was selling

, Murray's,

Keebler The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscu ...

, Mother's and Little Brownie Bakers (one of the producers of the cookies for the Girl Scouts of the USA) to

Ferrero SpA Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer ...

for $1.4 billion. On July 29, 2019, that sale was completed. Kellogg's kept the Keebler cracker line and replaced the Keebler name on their crackers with the Kellogg's name. In June 2019, Kellogg's announced their next-generation ''Kellogg's® Better Days'' global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030. In October 2019, Kellogg's partnered with

GLAAD GLAAD (), an acronym of Gay & Lesbian Alliance Against Defamation, is an American non-governmental media monitoring organization originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals ...

by "launching a new limited edition "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts". The All Together cereal combined six mini cereal boxes into one package to bring attention to anti-bullying. In January 2020, Kellogg's has decided to work with suppliers to phase out the use of

glyphosate Glyphosate (IUPAC name: ''N''-(phosphonomethyl)glycine) is a broad-spectrum Herbicide, systemic herbicide and Crop desiccation, crop desiccant. It is an organophosphorus compound, specifically a phosphonate, which acts by inhibiting the plan ...

by 2025, which has been used by some farmers as a drying agent for wheat and oats supplied to Kellogg's. In October 2021, workers at all of Kellogg's cereal-producing plants in the United States went on a strike conducted by the

Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union The Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union (BCTGM) is a labor union in the United States and Canada primarily representing workers in the food processing industry. The union was established in 1886 as the Jo ...

over disagreements over the terms of a new labor contract. On December 3, 2021, a tentative deal was struck to end the worker strike, but the union members overwhelmingly rejected the tentative agreement and Kellogg's management announced they would seek to replace all 1,400 striking workers. On December 21, 2021, about 1,400 Kellogg workers approved a collective bargaining agreement, ending the strike, which had lasted 77 days. On June 21, 2022, Kellogg's announced that the company will spin-off three of its cereal, snacks, and plant-based food divisions. The cereal and plant-based food spin-off companies will keep Battle Creek as their headquarters and the new snack company will be based in Chicago. The successor company, known as Global Snacking Co. temporarily, represents 80 percent or $11.4 billion of Kellogg's sales. 60 percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business is to be temporarily called North America Cereal Co., which would be the second largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, would be called "Plant Co." and could even be sold.

Finances

For the fiscal year 2017, Kellogg's reported earnings of US$1.269 billion, with an annual revenue of US$12.932 billion, a decline of 0.7% over the previous fiscal cycle. Kellogg's market capitalization was valued at over US$22.1 billion in November 2018.

Products

* Bear Naked, Inc. *

Crackers *

* Fruit Winders * Fruity Snacks *

Kashi (company) Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in San Diego in 1981, the company makes over 90 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021, w ...

* Krave * Morningstar Farms *

Club Crackers Club Crackers are crackers made by the Kellogg Company. They are somewhat similar in resemblance to saltines, but are rectangular and have 18 holes in a 3x6 pattern instead of the 13 holes in a 3-2-3-2-3 pattern that are on a saltine. Also, the ...

* Nutri-Grain * Pop-Tarts * Pringles *

Sunshine Biscuits Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-Its, was purchased by Keebler Company ...

* Town House * Zesta Crackers *

Carr's Carr's is a British biscuit and cracker manufacturer, currently owned by Pladis Global through its subsidiary United Biscuits. The company was founded in 1831 by Jonathan Dodgson Carr and is marketed in the United States by Kellogg's. Histor ...

* Rice Krispies Treats * Incogmeato *

Froot Loops Froot Loops is a brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's. The cereal is sold in many different countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and fruit ...

* Joybol *

All-Bran All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health. History The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a yea ...

Apple Jacks Apple Jacks is an American brand of breakfast cereal that is produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Ap ...

* Austin Sandwich Cookies *

Corn Pops Corn Pops is a puffed grain breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." The cereal was introduced in 1950 as "Corn Pops". In 1951, the name was changed to "Sugar Corn Pops" and later ...

Cracklin' Oat Bran Cracklin' Oat Bran is a breakfast cereal made by Kellogg's, introduced in 1977. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in a rectangular shape. The cereal is a source of dietary fi ...

* Frosted Mini-Wheats *

Honey Smacks Honey Smacks (formerly known as Sugar Smacks, simply known as Smacks outside the U.S. in international markets) is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950 ...

* Jumbo Snax Cereal *

Corn flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his bro ...

* Frozen Breakfast * Raisin bran * Mueslix Cereal * Pure Organic Fruit Bars * Smart Start Cereal *

Smorz Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored corn puffs and marshmallows, modeled after the flavor of s'more A s'more is a campfire treat popular in the United States and Canada, c ...

* Toasteds Crackers *

Special K Special K is an American brand of breakfast cereal and meal bars manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used ...

Cereal

BlotterKelloggsCornFlakesAdvertizement1910s

A list of cereal products produced by Kellogg's, with available varieties: *

: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada) *

* Apple Jacks Apple vs Cinnamon Limited Edition * Apple Jacks 72 Flavor Blast (Germany) *

Bran Buds All-Bran Buds is a variety of All-Bran cereal manufactured by Kellogg's. It is a wheat bran cereal that is a source of high fiber and psyllium. It is available in the United States and Canada. It used to be available in the United Kingdom d ...

(New Zealand) * Bran Flakes *

Chocos Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India. They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flav ...

(India, Europe) * Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011. * Cinnabon * Cinnamon Mini Buns * Coco Pops Coco Rocks * Coco Pops Special Edition Challenger Spaceship * Coco Pops Crunchers * Coco Pops Mega Munchers * Coco Pops Moons and Stars *

Cocoa Krispies Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a c ...

or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America) * Cocoa Flakes *

Complete Wheat Bran Flakes The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

/Bran Flakes *

* Country Store *

* Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box. *

* Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch *

Crunchy Nut Crunchy Nut (previously known as "Crunchy Nut Corn Flakes" in the UK, and "Nut & Honey Crunch"/"Honey & Nut Corn Flakes" in the US) is a breakfast cereal made by Kellogg's with flakes of corn, honey, three types of sugar, and chopped peanuts. Th ...

(formerly Crunchy Nut Cornflakes) * Crunch Nut Bran *

Cruncheroos Cruncheroos is a whole grain oat breakfast cereal manufactured by Kellogg's, originally available in Canada in two flavors, apple and cinnamon or honey and almonds. As the name states, the cereal was crunchy and O-shaped. The cereal was created ...

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

cereals: Disney Hunny B's Honey-Graham,

Disney Mickey's Magix The Kellogg Company, doing business as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, incl ...

, Disney Mud & Bugs, Pirates of the Caribbean,

Disney Princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who ha ...

* Donut Shop *

* Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight *

: Froot Loops, Froot Loops Less Sugar, Marshmallow Froot Loops, Froot Bloopers *

(Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut * Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria) * Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry * Fruit 'n Fibre (not related to the

Post cereal Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

of the same name sold in the US) * Fruit Winders (UK) * Genmai Flakes (Japan) * Guardian (Australia, NZ, Canada) * Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch *

Honey Loops Honey Loops is a breakfast cereal made by Kellogg's and sold in The United Kingdom, Sweden, Spain, India, The Netherlands, Malta, Ireland, Italy, Germany, Russia, Belgium and Poland. The mascot of Honey Loops was a male honeybee called Loopy, wh ...

(formerly Honey Nut Loops) * Honey Nut Corn Flakes *

(US)/Smacks (other markets) * Jif Peanut Butter Cereal (US only) * Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ) * Khampa Tsampa- Roasted Barley (

Tibet Tibet (; ''Böd''; ) is a region in East Asia, covering much of the Tibetan Plateau and spanning about . It is the traditional homeland of the Tibetan people. Also resident on the plateau are some other ethnic groups such as Monpa people, ...

) * Kombos * Krave – chocolate cereal introduced in the UK in 2010, then rolled out in Europe as ''Tresor'' or ''Trésor'' in 2011, and in North America in 2012 * Komplete (Australia) * Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins * Mini Max * Mini Swirlz * Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant * Mueslix: Mueslix with Raisins, Dates & Almonds *

* Nut Feast * Oat Bran:

* Optivita * Pop-Tarts Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon * Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ) * Raisin Wheats *

/Rice Bubbles: Rice Krispies, Frosted Rice Krispies (

Ricicles Ricicles (stylised as RiCiCLES) was a breakfast cereal sold by Kellogg's in the United Kingdom and Ireland. It was similar to another Kellogg's product, Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a ...

in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal *

Rocky Mountain Chocolate Factory Rocky Mountain Chocolate Factory is an international franchiser, confectionery manufacturer and retail operator in the United States, with outlets in South Korea, Panama, the Philippines, and the United Arab Emirates. The company is based in the ...

Chocolatey Almond cereal *

Scooby-Doo ''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...

cereal: Cinnamon Marshmallow Scooby-Doo! Cereal * Smart Start: Smart Start, Smart Start Soy Protein Cereal *

: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK) *

Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...

cereal: Spider-Man Spidey-Berry *

SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...

cereal * Strawberry Pops (South Africa) * Super Mario Cereal * Sustain: Sustain, Sustain Selection * Tresor (Europe) * Variety * Vector (Canada only) * Yeast bites with honey * Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria

Discontinued cereals and foods

1917 advertisement for Krumbles * Banana Bubbles : Banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter. * Banana Frosted Flakes *

Bart Simpson Bartholomew JoJo "Bart" Simpson is a fictional character in the American animated television series ''The Simpsons'' and part of the Simpson family. He is voiced by Nancy Cartwright and first appeared on television in ''The Tracey Ullman Show'' ...

's No Problem-O's and

's Eat My Shorts : Sold in the UK for a limited period *

Peanut Butter Chocolate Crunch Cereal * Bigg Mixx cereal * Buckwheat & Maple * Buzz Blasts (based on

Buzz Lightyear Buzz Lightyear is the main character in the ''Toy Story'' franchise created by Disney and Pixar mainly voiced by Tim Allen. He is a Superhero toy action figure based on the in-universe media franchise consisting of a blockbuster feature fi ...

from the ''

Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...

'' movies) *

C-3PO C-3PO () or See-Threepio is a humanoid robot character in the ''Star Wars'' franchise who appears in the original trilogy, the prequel trilogy and the sequel trilogy. Built by Anakin Skywalker, was designed as a protocol droid intended to assis ...

's cereal: Introduced in 1984 and inspired by the multi-lingual droid from ''

Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...

'', the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to ''

'', the company renamed it Pro-Grain and promoted it with sports-oriented commercials. * Cinnamon Crunch Crispix * Cinnamon Mini-Buns * Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled

Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the ...

but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young

Jodie Foster Alicia Christian "Jodie" Foster (born November 19, 1962) is an American actress and filmmaker. She is the recipient of numerous accolades, including two Academy Awards, three British Academy Film Awards, three Golden Globe Awards, and the ho ...

. * Coco Pops Strawss * Complete Oat Bran Flakes * Concentrate * Corn Flakes with Instant Bananas * Corn Soya cereal * Crunchy Loggs * Double Dip Crunch * Eggo Waf-Fulls * Frosted Krispies * Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot. * Fruit Twistables * Fruity Marshmallow Krispies * Golden Crackles * Golden Oatmeal Crunch (later revised to Golden Crunch) * Gro-Pup Dog Food and Dog Biscuits * Heartwise (which contained

psyllium Psyllium , or ispaghula , is the common name used for several members of the plant genus ''Plantago'' whose seeds are used commercially for the production of mucilage. Psyllium is mainly used as a dietary fiber to relieve symptoms of both constip ...

, an Indian-grown grain used as a laxative and cholesterol-reducer) * Homer's Cinnamon Donut Cereal (based on ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...

'' TV cartoon) * Kenmei Rice Bran cereal * KOMBOs (orange, strawberry and chocolate flavors) * Kream Krunch * Krumbles cereal: Manufactured from approximately the 1920s to the mid 1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time. * Marshmallow Krispies (later revised to Fruity Marshmallow Krispies) * Most * Mr. T's Muscle Crunch (1983–1985) * Nut & Honey Crunch * OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice") * OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear. *

Pep Pep is energy or high spirits; it may refer to: * Pep band, an ensemble of instrumentalists * Pep, the dog in ''Putt-Putt'' (series) * Neilson Dairy confectionery brand * Pep, New Mexico * Pep, Texas * Pep Cereal, by Kellogg * Pep Comics, by MLJ ...

: Best remembered as the sponsor of the

Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...

radio serial Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine t ...

. *

Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...

Cereal: A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They later returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time. * Pop-Tarts Crunch *

Powerpuff Girls ''The Powerpuff Girls'' is an American superhero animated television series created by animator Craig McCracken and produced by Hanna-Barbera (later Cartoon Network Studios) for Cartoon Network and distributed by Warner Bros. Domestic T ...

Cereal *

Product 19 Product 19 was a breakfast cereal made by Kellogg's. Introduced in 1967, it consisted of lightly sweetened flakes made of corn, oats, wheat, and rice, marketed as containing all required daily vitamins and iron. The product was discontinued in 2016 ...

: Discontinued in 2016 *

Puffa Puffa Rice Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar. Puffa Puffa Ric ...

(late 1960s–early 1970s) * Raisin Squares * Raisins Rice and Rye * Razzle Dazzle Rice Krispies *

* Sugar Stars/Stars/All-Stars cereal * Strawberry Rice Krispies * Strawberry Splitz * 3 Point Pops * Tony's Cinnamon Krunchers * Tony's Turboz * Triple Snack * Yogos: Discontinued in 2011 * Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico)) * Yogos Rollers: Discontinued in 2009 * Zimz: Cinnamon Cereal Discontinued *

Start Start can refer to multiple topics: *Takeoff, the phase of flight where an aircraft transitions from moving along the ground to flying through the air * Starting lineup in sports *Standing start, and rolling start, in an auto race Acronyms *St ...

(UK)

Marketing

Various methods have been used in the company's history to promote the company and its brands. Foremost among these is the design of the Kellogg's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well-remembered jingle "K E double-L, O double-good, Kellogg's best to you!" from 1996 in the United States. With the rising popularity of patent medicine in early 20th century advertising,

The Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toast ...

of Canada published a book named ''A New Way of Living'' that showed readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it". It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation. Kellogg's was a major sponsor throughout the run of the hit

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

panel show ''

What's My Line? ''What's My Line?'' is a panel game show that originally ran in the United States on the CBS Television Network from 1950 to 1967, originally in black and white and later in color, with subsequent U.S. revivals. The game uses celebrity panelis ...

'' It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for the

PBS Kids PBS Kids is the brand for most of the children's programming aired by the Public Broadcasting Service (PBS) in the United States. Some public television children's programs are not produced by PBS member stations or transmitted by PBS. Instead, ...

children's animated series ''

Dragon Tales ''Dragon Tales'' is an animated educational television, educational fantasy children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser and produced by Sony Pi ...

''. Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. Kellogg's is currently the title sponsor of three college football

bowl game In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivis ...

s. First, it was announced in 2019 that Kellogg's would become the new title sponsor of the Sun Bowl game, with the game being branded as the "

Tony the Tiger Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon K ...

Sun Bowl". This was followed in 2020 by the company using its

brand to sponsor of the game now known as the Cheez-It Bowl. In 2022, Kellogg's added the Citrus Bowl to its bowl sponsorships, with the game branded as the "Cheez-It Citrus Bowl".

Premiums and prizes

W.K. Kellogg was the first to introduce

prizes A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.

in boxes of cereal. The marketing strategy that he established has produced thousands of different

cereal box prize A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or ...

s that have been distributed by the tens of billions.

Children's premiums

Beginning in 1909,

Kellogg's Corn Flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his bro ...

had the first cereal

premium Premium may refer to: Marketing * Premium (marketing), a promotional item that can be received for a small fee when redeeming proofs of purchase that come with or on retail products * Premium segment, high-price brands or services in marketing, ...

with ''The Funny Jungleland Moving Pictures Book.'' The book was originally available as a

prize A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.

that was given to the customer in the store with the purchase of two packages of the cereal. But in 1909, Kellogg's changed the book giveaway to a premium mail-in offer for the cost of a dime. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.

Cereal box prizes

In 1945, Kellogg's inserted a

prize A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.

in the form of

pin-back button A pin-back button or pinback button, pin button, button badge, or simply pin-back or badge, is a button or badge that can be temporarily fastened to the surface of a garment using a safety pin, or a pin formed from wire, a clutch or other mechanis ...

s into each box of Pep cereal. Pep pins have included

U.S. Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cl ...

squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection. Other manufacturers of major brands of cereal, including

, Malt-O-Meal,

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

Post Foods Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

, and

, followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (for example,

is the mascot for Spider-Man Spidey-Berry). * Cocoa Hoots cereal: Newton the Owl *

cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, Spain, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...

character), Ogg (caveman), Tusk (elephant), and

Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Rice Krispies, a brand of breakfast cereal marketed by Kellogg's. History The gnome characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are onomatopoeia ...

(who were also, and remain as of February 2014, the Rice Krispies mascots; see below) *

cereal: Cornelius (rooster) *

(known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

) cereal:

cereal:

Toucan Sam Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since 1963. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the c ...

(US)/Smacks (other markets) cereal: Dig 'Em Frog * Raisin Bran cereal: Sunny the Sun *

(known as

Rice Bubbles Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

in Australia and New Zealand) cereal:

(UK Only) cereal: Captain Rik *

cereal: CinnaMon and Bad Apple *

cereal: Loopy (bumblebee), Pops (honey bee) * Keebler cookies and crackers: Ernie and the Elves

Motorsports

Kellogg's made its first foray into auto racing between 1991 and 1992 when the company sponsored the #41 Chevrolets fielded by

Larry Hedrick Motorsports Larry Hedrick Motorsports (LHM) was a NASCAR team. It was owned by businessman Larry Hedrick and always fielded the No. 41 Chevrolet in both the Winston Cup and the Busch Series. The team ran from 1990 until its closure in 2001. Beginnings L ...

in the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

Winston Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...

and driven by

Phil Parsons Phillip Parsons (born June 21, 1957) is an American former professional stock car racing driver, team owner, and current analyst for FOX NASCAR. He is the younger brother of the 1973 Winston Cup champion and former NBC/ TNT commentator Benny Par ...

, Dave Marcis,

Greg Sacks Greg Sacks (born November 3, 1952) is an American former stock car racing driver. He is married and has three children. He lives in Ormond Beach, Florida. He and his sons are partners in Grand Touring Vodka. Sacks has spent most of his career as ...

Hut Stricklin Waymond Lane "Hut" Stricklin Jr. (born June 24, 1961) is an American former professional stock car racing driver. Racing career Stricklin grew up in Calera, Alabama. He married Pam Allison, the daughter of NASCAR legend Donnie Allison after the ...

, and

Richard Petty Richard Lee Petty (born July 2, 1937), nicknamed "The King", is an American former stock car racing driver who raced from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most notabl ...

, but they gained greater prominence for their sponsorship of two-time

Winston Cup The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

Champion

Terry Labonte Terrance Lee Labonte (born November 16, 1956), nicknamed Texas Terry or The Iceman, is an American former stock car driver who raced from 1978 to 2014 in the former NASCAR Winston Cup and Sprint Cup Series (now called the NASCAR Cup Series). A tw ...

from 1993 to 2006, the last 12 years of that as the sponsor for Hendrick Motorsports' No.5 car. Kellogg's sponsored the No.5 car for Labonte,

Kyle Busch Kyle Thomas Busch (born May 2, 1985) is an American professional stock car racing driver and team owner. He currently competes full-time in the NASCAR Cup Series, driving the No. 8 Chevrolet Camaro ZL1 for Richard Childress Racing and part-time ...

Casey Mears Casey James Mears (born March 12, 1978) is an American professional off-road and stock car racing driver. He has raced in IndyCar, NASCAR's three national series including 15 seasons in the Cup Series, SCORE International, and the Stadium Super ...

, and

Mark Martin Mark Anthony Martin (born January 9, 1959) is a retired American stock car racing driver. He has the second most wins all time in what is now the Xfinity Series with 49. He scored 40 Cup Series wins. He finished second in the NASCAR Cup Series s ...

until 2010, and it then served as an associate sponsor for

Carl Edwards Carl Michael Edwards II (born August 15, 1979) is an American former professional stock car racing driver. He last competed in the NASCAR Sprint Cup Series, driving the No. 19 Toyota Camry for Joe Gibbs Racing. Prior to that, he drove the No. 9 ...

' #99 car for

Roush Fenway Racing Roush is a surname. Notable people with the surname include: Politics *Glenn Roush (1934–2020), American politician in Montana * J. Edward Roush (1920–2004), United States Representative for Indiana, namesake of: ** J. Edward Roush Lake, a re ...

. Kellogg's placed Dale Earnhardt on Kellogg's Corn Flakes boxes for 1993 six-time

champion and 1994 seven-time Winston Cup champion, as well as

Jeff Gordon Jeffery Michael Gordon (born August 4, 1971) is an American former professional stock car racing driver, who is the Vice Chairman for Hendrick Motorsports. He raced full-time from 1993 to 2015, driving the No. 24 Chevrolet for Hendrick M ...

on the Mini Wheats box for the 1993 Rookie of the Year, 1995

Brickyard 400 The Brickyard 400 was an annual NASCAR Cup Series points race held at Indianapolis Motor Speedway in Speedway, Indiana. The inaugural race was held in 1994 and was the first race other than the Indianapolis 500 to be held at the Indianapolis Moto ...

inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set with Dale Earnhardt,

, Terry Labonte, and

Dale Jarrett Dale Arnold Jarrett (born November 26, 1956) is a former American race car driver and current commentator for NBC. He is best known for winning the Daytona 500 three times (in 1993, 1996, and 2000) and winning the NASCAR Winston Cup Series champi ...

in 1996.

Merchandising

Kellogg's has used some merchandising for their products. Kellogg's once released ''Mission Nutrition'', a

PC game A personal computer game, also known as a PC game or computer game, is a type of video game played on a personal computer (PC) rather than a video game console or arcade machine. Its defining characteristics include: more diverse and user-deter ...

that came free with special packs of cereal. It played in a similar fashion as ''

Donkey Kong Country ''Donkey Kong Country'' is a 1994 platform game developed by Rare and published by Nintendo for the Super Nintendo Entertainment System (SNES). It is a reboot of Nintendo's ''Donkey Kong'' franchise and follows the gorilla Donkey Kong and h ...

''; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game, instead. Some

oy cars Oy or OY may refer to: Arts and entertainment *Oy, an list of The Dark Tower characters, animal character in Stephen King's Dark Tower series *Oy (album), ''Oy'' (album), a studio album of Iranian singer-songwriter Mohsen Namjoo *Oy (band), a mus ...

have the Kellogg's logo on them, and occasionally their mascots. There was also a Talking Snap Crackle and Pop software.

Olympic Games

Kellogg's frequently partners with the

Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...

to feature American athletes from the Olympic Games on the packages of their cereal brands. In 2017, the company announced its marketing campaign for the

2018 Winter Olympic Games , nations = 93 , athletes = 2,922 (1,680 men and 1,242 women) , events = 102 in 7 sports (15 disciplines) , opening = , closing = , opened_by = President Moon Jae-in , cauldron = Kim Yun-a , stadium = Pyeongchang Olympic Stadium , winte ...

featuring American

athlete An athlete (also sportsman or sportswoman) is a person who competes in one or more sports that involve physical strength, speed, or endurance. Athletes may be professionals or amateurs. Most professional athletes have particularly well-devel ...

Nathan Chen Nathan Chen (born May 5, 1999) is an American figure skater. He is the 2022 Olympic champion, a three-time World champion ( 2018, 2019, 2021), the 2017 Four Continents champion, a three-time Grand Prix Final champion ( 2017, 2018, 2019), a ...

Kelly Clark Kelly Clark (born July 26, 1983) is an American snowboarder who won halfpipe gold at the 2002 Winter Olympics. Clark was born in Newport, Rhode Island. She started snowboarding when she was 7 years old, began competing in 1999, and became a me ...

Meghan Duggan Meghan Duggan (born September 3, 1987) is an American former ice hockey forward and director of player development for the New Jersey Devils of the National Hockey League. She played for the United States at the 2010 Winter Olympics and 2014 W ...

and Mike Schultz.

Misleading claims

Advertising

On June 3, 2010, Kellogg's was found to be making unsubstantiated and misleading claims in advertising their cereal products by the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...

(FTC). Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns." The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%. The

Children's Advertising Review Unit The Children’s Advertising Review Unit (CARU) is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertis ...

of the Council of

Better Business Bureau Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, consisting of 97 independently incorporated local BBB organizations in the Unit ...

s has also suggested that the language on Kellogg Pop-Tarts packages saying the pastries are "Made with Real Fruit" should be taken off the products. In July 2012, the UK banned a "Special K" advertisement due to its citing caloric values that did not take into account the caloric value of milk consumed with the cereal. In 2016 an ad telling UK consumers that Special K is “full of goodness” and “nutritious” was banned.

Questionable nutritional value

Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves. Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients such as

high-fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzy ...

2021 Pop-Tarts lawsuit

A class-action lawsuit was filed against Kellogg's in October 2021 claiming they are not putting enough strawberries in their strawberry flavored Pop-Tarts, and seeking $5 million in damages. In April 2022, the lawsuit was dismissed by a federal judge. Another lawsuit was filed against Kellog's in 2021, with the plaintiff claiming that Kellogg's defrauded customers regarding the contents of its Frosted Chocolate Fudge Pop-Tarts. The plaintiff stated she would not have purchased the Pop-Tarts had she known they didn't contain milk, milkfat, or butter. In June 2022, a US district judge dismissed the lawsuit, stating that a reasonable consumer would not expect those ingredients.

Recalls

2010 cereal recall

On June 25, the company voluntarily began to recall about 28 million boxes of

and

because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported. The suspected chemical that caused the illnesses was 2-methylnaphthalene, used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...

has no scientific data on its impact on humans, and the

United States Environmental Protection Agency The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it be ...

(EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil and is "structurally related to

naphthalene Naphthalene is an organic compound with formula . It is the simplest polycyclic aromatic hydrocarbon, and is a white crystalline solid with a characteristic odor that is detectable at concentrations as low as 0.08 ppm by mass. As an aromati ...

, an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen. ''Kellogg's'' offered consumers refunds in the meantime. Only products with the letters "KN" following the use-by date were included in the recall. The products were distributed throughout the US and began arriving in stores in late March 2010. Products in Canada were not affected.

2012 cereal recall

Kellogg's issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" products due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single-serving bowls to large 70-ounce cartons. Use-by dates printed on the recalled packages ranged from April 1, 2013, to September 21, 2013, and were accompanied by the letters KB, AP or FK.

Human rights violations and strikes

Human right violations of palm oil in 2016

According to

Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and sup ...

in 2016, Kellogg's

palm oil Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of the oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 33% of global oils produced from ...

provider

Wilmar International Wilmar International Limited (); is a Singaporean food processing and investment holding company with more than 300 subsidiary companies. Founded in 1991, it is one of Asia's leading agribusiness groups alongside the COFCO Group. It ranks amongs ...

profited from 8 to 14-year-old

child labor Child labour refers to the exploitation of children through any form of work that deprives children of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially and morally harmful. Such e ...

and

forced labor Forced labour, or unfree labour, is any work relation, especially in modern or early modern history, in which people are employed against their will with the threat of destitution, detention, violence including death, or other forms of ex ...

. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as Paraquat. Kellogg's alleged not being aware of the child abuses due to traceability; Amnesty's human rights director replied that "Using mealy-mouthed excuses about 'traceability' is a total cop-out."

2021 strike

In October 2021, over a thousand employees at four Kelloggs manufacturing plants in the United States went on strike for better working conditions and higher wages. Two months into the strikes, Kelloggs fired all the striking workers and posted their jobs in December after negotiations with the BCTGM union failed. During the talks, Kelloggs had threatened to move jobs to Mexico if the union did not agree to Kelloggs' proposal. Kelloggs also filed a lawsuit against the union. As a result, several calls for a boycott went viral.

Political involvement

Genetically modified foods labelling

Kellogg's donated around US$2 million opposing

California Proposition 37 Proposition 37 was a California ballot measure rejected in California at the statewide election on November 6, 2012. This initiative statute would have required labeling of genetically engineered food, with some exceptions. It would have disa ...

, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of

genetically engineered Genetic engineering, also called genetic modification or genetic manipulation, is the modification and manipulation of an organism's genes using technology. It is a set of technologies used to change the genetic makeup of cells, including t ...

food products. In March 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020.

Climate change

In August 2014, Kellogg's called on the President to support the

Paris Agreement The Paris Agreement (french: Accord de Paris), often referred to as the Paris Accords or the Paris Climate Accords, is an international treaty on climate change. Adopted in 2015, the agreement covers climate change mitigation, Climate change a ...

on climate change. In 2016, Kellogg Company urged

President-elect An ''officer-elect'' is a person who has been elected to a position but has not yet been installed. Notably, a president who has been elected but not yet installed would be referred to as a ''president-elect'' (e.g. president-elect of the Unit ...

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

to "continue the

Paris Climate Agreement The Paris Agreement (french: Accord de Paris), often referred to as the Paris Accords or the Paris Climate Accords, is an international treaty on climate change. Adopted in 2015, the agreement covers climate change mitigation, adaptation, and ...

Voter ID laws

Kellogg's has donated to notable groups opposing voter-ID laws, such as the Applied Research Center (now RaceForward). The company also decided to remove their advertisements from the

Breitbart News ''Breitbart News Network'' (known commonly as ''Breitbart News'', ''Breitbart'', or ''Breitbart.com'') is an American far-rightMultiple sources: * * * * * * * * * * * * syndicated news, opinion, and commentary website founded in mid-2007 b ...

website. Breitbart News in turn called for a boycott of Kellogg's products.

Education grant

In January 2012, Kellogg's gave the Calhoun School a $250,000 grant for a "three-part youth-based project on issues of

white privilege White privilege, or white skin privilege, is the societal privilege that benefits white people over non-white people in some societies, particularly if they are otherwise under the same social, political, or economic circumstances. With roots ...

and

institutionalized racism Institutional racism, also known as systemic racism, is a form of racism that is embedded in the laws and regulations of a society or an organization. It manifests as discrimination in areas such as criminal justice, employment, housing, health ...

Operations

* Australia: ** Pagewood, New South Wales, Pagewood ** Charmhaven (snack and cereal plant closed in 2014.) * Belgium: Zaventem & Mechelen plant * Brazil: São Paulo * Colombia: Bogotá * Ecuador: Guayaquil * Canada: ** Mississauga, Ontario – Canadian head office ** Anjou, Quebec – Eastern Canada sales office ** Calgary, Alberta – Western Canada sales office ** London, Ontario – manufacturers and distributes cereals (including Corn Flakes) in Canada. Closed at end of 2014, ** Belleville, Ontario – cereal production plant opened 2009 and upgraded 2011; took over some operations from London after 2014 * China: Shanghai – Joint venture with agribusiness and food company Yihai Kerry * France: Noisy-le-Grand, Paris * Germany: Hamburg (sales and marketing for Germany, Austria, Switzerland, and Scandinavia; production in Germany shut down in 2018) * India: Mumbai * Republic of Ireland: European Head Office - Kellogg Europe Trading, Swords, Dublin * Italy: Milan * Japan: Shinjuku, Tokyo * Malaysia: Bandar Enstek, Negeri Sembilan * Mexico: Querétaro, Querétaro, Querétaro * Middle East ** Israel: Lod ** Saudi Arabia: Jeddah ** UAE: Dubai ** Kuwait: Kuwait City ** Bahrain: Manama ** Oman: Muscat, Oman, Azaiba, Muscat ** Lebanon: Beirut ** Jordan: Amman ** Qatar: Doha ** Syria: Damascus ** Egypt: Giza ** Libya: Tripoli, Libya, Tripoli ** Iran: Tehran * Netherlands: 's-Hertogenbosch, Den Bosch * Philippines: Alaska Milk Corporation * Poland: Kutno * Portugal: Lisbon * Russia: Kellogg Rus LLC * South Africa: Springs, Gauteng, Springs * South Korea: Seoul * Spain: Valls (cereal production plant) and Alcobendas (Spanish head office) * Sri Lanka: Colombo; Sri Jayawardenapura Kotte * Thailand: Bangkok, Rayong (snacks and cereals) * United Kingdom: ** England: Manchester ** Scotland: Portable Foods Manufacturing Livingston, Scotland, Livingston ** Wales: Wrexham including Portable Foods Manufacturing * United States: **

**Cary, North Carolina **Jackson, Tennessee **Lancaster, Pennsylvania **Memphis, Tennessee **Omaha, Nebraska **Pikeville, Kentucky **South Augusta, Georgia **Virginia Beach, Virginia * Morocco

References

External links

* (brand) * (corporate)
Old Kellogg's adverts (UK only)

Collection of mid-twentieth century advertising featuring Kellogg products
from The TJS Labs Gallery of Graphic Design. {{Authority control Kellogg's, 1906 establishments in Michigan American companies established in 1906 1950s initial public offerings Breakfast cereal companies Companies based in Battle Creek, Michigan Companies listed on the New York Stock Exchange Food and drink companies established in 1906 Food product brands Multinational companies headquartered in the United States Multinational food companies Snack food manufacturers of the United States Former Seventh-day Adventist institutions British Royal Warrant holders

History

Finances

Products

Cereal

Discontinued cereals and foods

Marketing

Premiums and prizes

Children's premiums

Cereal box prizes

Mascots

Motorsports

Merchandising

Olympic Games

Misleading claims

Advertising

Questionable nutritional value

2021 Pop-Tarts lawsuit

Recalls

2010 cereal recall

2012 cereal recall

Human rights violations and strikes

Human right violations of palm oil in 2016

2021 strike

Political involvement

Genetically modified foods labelling

Climate change

Voter ID laws

Education grant

Operations

See also

References

External links