Krating Daeng ( th, กระทิงแดง, , ; 'red bull' or 'red

gaur The gaur (''Bos gaurus''; ), also known as the Indian bison, is a bovine native to South Asia and Southeast Asia, and has been listed as Vulnerable on the IUCN Red List since 1986. The global population was estimated at a maximum of 21,000 m ...

') is a sweetened, non-

carbonated Carbonation is the chemical reaction of carbon dioxide to give carbonates, bicarbonates, and carbonic acid. In chemistry, the term is sometimes used in place of carboxylation, which refers to the formation of carboxylic acids. In inorganic ch ...

energy drink developed by

Chaleo Yoovidhya Chaleo Yoovidhya (; th, เฉลียว อยู่วิทยา, , ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drink ...

. The drink is marketed and sold primarily in

Southeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each sepa ...

and

East Asia East Asia is the eastern region of Asia, which is defined in both geographical and ethno-cultural terms. The modern states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. China, North Korea, South Korea and ...

; its derivative,

Red Bull Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwid ...

, is available worldwide in 165 countries. (Subscription required.) Chaleo took the name from the

(Thai: ), a large wild

bovine Bovines (subfamily Bovinae) comprise a diverse group of 10 genera of medium to large-sized ungulates, including cattle, bison, African buffalo, water buffalos, and the four-horned and spiral-horned antelopes. The evolutionary relationship betwe ...

of Southeast Asia. The logo of the drink underlies its branding, with two red gaurs charging at each other backdropped by a

sun The Sun is the star at the center of the Solar System. It is a nearly perfect ball of hot plasma, heated to incandescence by nuclear fusion reactions in its core. The Sun radiates this energy mainly as light, ultraviolet, and infrared radi ...

History

Krating Daeng was first devised in 1975. It contains water, cane sugar,

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

taurine Taurine (), or 2-aminoethanesulfonic acid, is an organic compound that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine, and accounts for up to 0.1% of total human body weight. I ...

, inositol and

B-vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. Though these vitamins share similar names (B1, B2, B3, etc.), they are chemically distinct compounds that often coexist ...

. It was introduced in

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

in 1976 as a refreshment for rural Thai labourers. "At first it was not very popular...", says current CEO Saravoot Yoovidhya. "It was quite different from others in the market, and Chaleo focused first on upcountry markets rather than in the cities where other competitors concentrated." The

working class The working class (or labouring class) comprises those engaged in manual-labour occupations or industrial work, who are remunerated via waged or salaried contracts. Working-class occupations (see also " Designation of workers by collar colou ...

image was boosted by

sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

Thai boxing Muay Thai ( th, มวยไทย, , ), sometimes referred to as Thai boxing, is a combat sport that uses stand-up striking along with various clinching techniques. This discipline is known as the "art of eight limbs", as it is characterised ...

matches, where the

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

of two red bulls charging each other was often on display. Krating Daeng has lost its leadership position in its home market of Thailand to M-150 and is now third in the country's energy drinks market, down to possibly only 7 percent market share in 2014.

Relation to Red Bull

The Thai product is a different company from the global

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

as formulated by

Dietrich Mateschitz Dietrich Mateschitz (; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion. Mateschitz worked in ...

, an

Austrian Austrian may refer to: * Austrians, someone from Austria or of Austrian descent ** Someone who is considered an Austrian citizen, see Austrian nationality law * Austrian German dialect * Something associated with the country Austria, for example: ...

entrepreneur. Mateschitz was the international

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

director for Blendax, a

German German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

toothpaste Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...

company, when he visited

in 1982 and discovered that Krating Daeng helped to cure his

jet lag Jet lag is a physiological condition that results from alterations to the body's circadian rhythms caused by rapid long-distance trans-meridian (east–west or west–east) travel. For example, someone flying from New York to London, i.e. from ...

. He worked in partnership with Chaleo's T.C. Pharmaceuticals to adapt the formula and composition to Western tastes. Red Bull was launched in 1987. The two companies are often mistaken for each other, but they are separate entities focusing on different target markets running in conjunction with one another. Today,

Red Bull GmbH Red Bull GmbH () is an Austrian private company known for its range of energy drinks of the same name. It is also known for its sponsorship of a range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am S ...

is 51 percent controlled by the Yoovidhya family, who own the trademark for the drink in Europe and the United States of America.

Sponsorship

Persita Tangerang Persatuan Sepakbola Indonesia Tangerang ( 'Indonesian Football Association of Tangerang'), commonly known as Persita is an Indonesian professional football club based in Tangerang. They currently compete in the Liga 1. Their nicknames are ''Pen ...

PSIM Yogyakarta Perserikatan Sepakbola Indonesia Mataram, commonly known as PSIM, is a professional football club based in Yogyakarta, Indonesia. Their home stadium is the Mandala Krida Stadium. They play in Liga 2. History The history of the founding of PSI ...

* Hoang Anh Gia Lai

Health effects

By volume, Krating Daeng contains 33% less caffeine than

; Krating Daeng contains 32 mg caffeine per 150 ml bottle, while Red Bull contains 80 mg per 250 ml bottle. Krating Daeng also contains

glucose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, using ...

, and

B vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. Though these vitamins share similar names (B1, B2, B3, etc.), they are chemically distinct compounds that often coexi ...

References

External links