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Red Bull
Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including 9.8 billion in 2021. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous Red Bull#Variants, variants of the drink were added over the course of time. Its slogan, "Red Bull Gives You Wings", is one of the most popular and memorable Advertising slogan, advertising slogans in the United States. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Red Bull Stratos, Stratos space diving project. In addition to spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull GmbH
Red Bull GmbH () is an Austrian private company known for its range of energy drinks of the same name. It is also known for its sponsorship of a range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg. History Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. They also agreed th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ice Cubes
An ice cube is a small piece of ice, which is typically rectangular as viewed from above and trapezoidal as viewed from the side. Ice cubes are products of mechanical refrigeration and are usually produced to cool beverages. They may be produced at home in a freezer with an ice tray or in an automated ice-making accessory. They may also be produced industrially and sold commercially. Origin of production American physician and inventor John Gorrie built a refrigerator in 1844 with the purpose of producing ice to cool air. His refrigerator produced ice which hung from the ceiling in a basin to lower the ambient room temperature. During his time, bad air quality was thought to cause disease. Therefore, in order to help prevent and treat sickness, he pushed for the draining of swamps and the cooling of sickrooms. Production Trays and bags Ice cube trays are designed to be filled with water, then placed in a freezer until the water freezes into ice, producing ice cube ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dietrich Mateschitz
Dietrich Mateschitz (; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion. Mateschitz worked in marketing for Unilever and Blendax. While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull. He founded Red Bull GmbH in 1984 and launched it in Austria in 1987. His company acquired or founded several sports teams around the world, including five-time Constructors' Champions Red Bull Racing and sister team AlphaTauri in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig. Early life and education Mateschitz was born on 20 May 1944, in Sankt Marein im Mürztal, Styria, Austria, to a family of Slovene or Croatian ancestry. His mother's side was from Styria, his father's side was from Maribor (now in Slovenia);''The Soda With Buzz.'' Kerry A. Dolan. Forbe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chaleo Yoovidhya
Chaleo Yoovidhya (; th, เฉลียว อยู่วิทยา, , ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion. Background Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932. ''The New York Times'' notes that three birthdates have been put forward by different sources: "''The Nation'', a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. ''Forbes'' recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say." ''The Australian'' and ''Time'' say he was 89. ''The Telegraph'' and ''The I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bordered to the north by Myanmar and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the extremity of Myanmar. Thailand also shares maritime borders with Vietnam to the southeast, and Indonesia and India to the southwest. Bangkok is the nation's capital and largest city. Tai peoples migrated from southwestern China to mainland Southeast Asia from the 11th century. Indianised kingdoms such as the Mon, Khmer Empire and Malay states ruled the region, competing with Thai states such as the Kingdoms of Ngoenyang, Sukhothai, Lan Na and Ayutthaya, which also rivalled each other. European contact began in 1511 with a Portuguese diplomatic mission to Ayutthaya, w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Records
Red Bull Records is a global record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles, London, and New York. Since its inception Red Bull Records has been home to artists and bands such as Awolnation, Twin Atlantic, and Beartooth. History Red Bull Records was founded by Dietrich Mateschitz in 2007 with Red Bull building a recording studio in Santa Monica, California and recording small indie rock bands for free. The label's first major success was in 2011 when Awolnation released their debut album, ''Megalithic Symphony'' which went on to become platinum certified and featured the band's most notable single "Sail", which has sold over 10 million copies to date. The single spent 79 weeks on the Billboard Hot 100 charts, making it the third longest single ever to stay on the Hot 100, surpassed only by Imagine Dragons’ "Radioactive" and The Weeknd's "Blinding Lights". The band’s sophomor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Team
A sports team is a group of individuals who play sports (sports player), usually team sports, on the same team. The number of players in the group depends on type of the sports requirements. Historically, sports teams and the people who play sports have been amateur sports, amateurs. However, by the 20th century, some sports teams and their associated leagues became extremely valuable with net worth in the millions. The Dallas Cowboys are rated by Forbes as the world's Forbes' list of the most valuable sports teams, most valuable sports team at US$4.2 billion. Some individual sports have modified rules that allow them to be played by teams. Team identities can be formed from a number of sources, most often a type of geographic location, e.g., the Dallas Cowboys are named after Dallas, Texas, US. Some teams can also be named after an institution, such as the Alabama Crimson Tide, which are supported by and named after the University of Alabama, or the Yomiuri Giants, who are na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Stratos
Red Bull Stratos was a high altitude skydiving project involving Austrian skydiver Felix Baumgartner. On 14 October 2012, Baumgartner flew approximately into the stratosphere over New Mexico, United States, in a Gas balloon, helium balloon before free falling in a pressure suit and then parachuting to Earth. The total jump, from leaving the capsule to landing on the ground, lasted approximately ten minutes. While the free fall was initially expected to last between five and six minutes, Baumgartner deployed his parachute after 4 minutes and 19 seconds. Reaching —Baumgartner broke the sound barrier on his descent, becoming the first human to do so without any form of engine power. Measurements show Baumgartner also broke two other Flight altitude record, world records. With a final altitude of , Baumgartner broke the unofficial record for the highest manned balloon flight of previously set by Nick Piantanida. He also broke the record for the highest altitude jump, set in 1960 b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crashed Ice
Crashed Ice (full official name: ''Red Bull Crashed Ice'') is a world tour in the winter sport, winter extreme sport, extreme sporting event, ''ice cross downhill'' (or downhill ice cross), which involves downhill Ice skating, skating in an urban environment, on a track which includes steep turns and high vertical drops. Racers speed down the course's turns, berms, and jumps. Competitors, having advanced from one of the tryouts in the prior months, race in heats of four skaters, with the top two advancing from each heat. The event was renamed, "Ice cross downhill" after the 2019 season. The series was created and is managed by energy drinks company Red Bull. It is similar to ski cross and snowboard cross, except with ice skates on an ice track, instead of skis or snowboards on a snow track. Racers are typically athletes with a background in ice hockey, however competitors from the sports of bandy and ringette have also competed with great success, such as from Finland national ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Air Race
The World Championship Air Race is a series of air races sanctioned by the World Air Sports Federation (FAI). Originally established in 2003 as the Red Bull Air Race, and created by Red Bull GmbH, the event involves competitors navigating a challenging obstacle course in the fastest time. Pilots fly individually against the clock and have to complete tight turns through a slalom course consisting of pylons, known as "Air Gates". The races are held mainly over water near cities, but are also held at airfields or natural wonders. They are accompanied by a supporting program of show flights. Races are usually flown on weekends with the first day for qualification then knockout finals the day after. The events attract large crowds and are broadcast, both live and taped, in many nations. At each venue, the top eight places earn World Championship points. The air racer with the most points at the end of the Championship becomes Red Bull Air Race World Champion. After a three-year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
