The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in

Battle Creek, Michigan Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, Michigan, Calhoun County, at the confluence of the Kalamazoo River, Kalamazoo and Battle Creek River, Battle Creek rivers. It is the principal city of the Battle C ...

, United States. Kellogg's produces

cereal A cereal is any Poaceae, grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, Cereal germ, germ, and bran. Cereal Grain, grain crops are grown in greater quantit ...

and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including

Corn Flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his broth ...

Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

Frosted Flakes Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name i ...

Pringles Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's. As of 2011, Pri ...

Eggo Eggo is a brand of frozen waffles owned by the Kellogg Company, and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, butt ...

, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford,

Greater Manchester Greater Manchester is a metropolitan county and combined authority, combined authority area in North West England, with a population of 2.8 million; comprising ten metropolitan boroughs: City of Manchester, Manchester, City of Salford, Salford ...

, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...

(European Headquarters),

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

, and

Querétaro City Santiago de Querétaro (; Otomi: Dähnini Maxei), known simply as Querétaro City ( es, Ciudad de Querétaro), is the capital and largest city of the state of Querétaro, located in central Mexico. It is part of the macroregion of Bajío. It is n ...

. Kellogg's holds a

Royal Warrant A royal warrant is a document issued by a monarch which confers rights or privileges on the recipient, or has the effect of law. Royal warrant may refer to: * Royal warrant of appointment, warrant to tradespeople who supply goods or services to a r ...

from King Charles III and formerly

Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. She was queen ...

until her death in 2022.

History

In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White) and his brother,

W. K. Kellogg William Keith Kellogg (April 7, 1860 – October 6, 1951), generally referred to as W.K. Kellogg, was an American industrialist in food manufacturing, best known as the founder of the Kellogg Company, which produces a wide variety of popular ...

, worked as the bookkeeper. This is where corn flakes were created and led to the eventual formation of the Kellogg Company. For years, W. K. Kellogg assisted his brother in research aimed at improving the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are best known for the invention of the famous breakfast cereal

corn flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his broth ...

. The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. There is considerable disagreement over who was involved in the discovery, and the role that they played. It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked. W. K. Kellogg persuaded his brother to serve the food in flake form. Soon the flaked wheat was being packaged to meet hundreds of mail-order requests from guests after they left the Sanitarium. However, Dr. John Harvey forbade his brother Will from distributing cereal beyond his consumers. As a result, the brothers fell out, and W. K. launched the Battle Creek Toasted Corn Flake Company on February 19, 1906. On July 4, 1907, a fire destroyed the main factory building. W.K. Kellogg had the new plant in full operation six months after the fire. Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922. By 1909, Will's company was producing 120,000 cases of Corn Flakes a day. John, who resented his brother’s success, filed suit against Will's company in 1906 for the right to use the family name. The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the Michigan Supreme Court ruled in Will’s favor. In 1931, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980. From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows. From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International, Mrs. Smith's Pies,

, and Pure Packed Foods; however, it was later criticized for not diversifying further like

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

and

Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...

were. After underspending its competition in marketing and product development, Kellogg's US market share hit a low 36.7% in 1983. A prominent

Wall Street Wall Street is an eight-block-long street in the Financial District of Lower Manhattan in New York City. It runs between Broadway in the west to South Street and the East River in the east. The term "Wall Street" has become a metonym for t ...

analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including

Crispix Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Cr ...

, Raisin Squares, and

Nutri-Grain Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks. In the United States, C ...

Biscuits and reached out internationally with

Just Right Just Right is a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters. The cereal is sold in the United Kingdom, Iceland, Ireland, New Zeala ...

aimed at

Australians Australians, colloquially known as Aussies, are the citizens, nationals and individuals associated with the country of Australia. This connection may be residential, legal, historical or ethno-cultural. For most Australians, several (or all) ...

and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors:

, which largely marketed children's cereals, and Post, which had difficulty in the adult cereal market. In 2001, Kellogg's acquired the Keebler Company for $3.87 billion. Over the years, it has also gone on to acquire

Morningstar Farms Morningstar Farms (stylized as MorningStar Farms) is a division of the Kellogg Company that produces vegan and vegetarian food. Many of their offerings are plant-based variations of traditionally meat products. Their products include meatless c ...

and

Kashi Kashi or Kaashi may refer to: Places * Varanasi (historically known as "Kashi"), a holy city in India **Kingdom of Kashi, an ancient kingdom in the same place, one of the sixteen Mahajanapadas **Kashi Vishwanath Temple, Varanasi * Kashgar, a cit ...

divisions or subsidiaries. Kellogg's also owns the Bear Naked, Natural Touch, Cheez-It, Murray, Austin cookies and crackers, Famous Amos,

Gardenburger Gardenburger is the brand name of a veggie burger sold in the United States. It was developed in the early 1980s by Paul Wenner, the owner of the Gardenhouse, a vegetarian restaurant in Gresham, Oregon. It is currently owned by the Kellogg Compa ...

(acquired 2007), and Plantation brands. Presently, Kellogg's is a member of the

World Cocoa Foundation The World Cocoa Foundation is a non-profit membership organization with 100 member companies, including chocolate manufacturers like Nestlé, The Hershey Company and Mars, Inc. cocoa producers and suppliers such as Barry Callebaut, Olam Intern ...

. In 2012, Kellogg's became the world's second-largest snack food company (after

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

) by acquiring the

potato crisps A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or app ...

brand

from

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

for $2.7 billion in a cash deal. In 2017, Kellogg's acquired

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

-based food company

Rxbar RXBAR is a protein bar produced by Chicago Bar Co., which is owned by Kellogg's. It is made with egg whites, dried fruit, nuts, and dates. History Peter Rahal made the first RXBAR in 2013 in his parents' Glen Ellyn basement with co-founder Jared S ...

for $654 million. Earlier that year, Kellogg's also opened new corporate office space in Chicago's

Merchandise Mart The Merchandise Mart (or the Merch Mart, or the Mart) is a commercial building located in downtown Chicago, Illinois. When it was opened in 1930, it was the largest building in the world, with of floor space. The Art Deco structure is locate ...

for its global growth and IT departments. In the UK, Kellogg's also released the W. K. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and "super grains") with no added sugars. In 2018, Kellogg's decided to cease their operations in Venezuela due to the economic crisis the country is facing. Their factories were taken by the Venezuelan state under the

Nicolás Maduro Nicolás Maduro Moros (; born 23 November 1962) is a Venezuelan politician and president of Venezuela since 2013, with his presidency under dispute since 2019. Beginning his working life as a bus driver, Maduro rose to become a trade unio ...

administration. In mid-2019, Venezuelan Kellogg's cereal boxes began portraying the Venezuelan flag and a motto from Maduro: "Together, everything is possible" () alongside Kellogg's logo and mascots were sold all over the country. The Kellogg's Company considers it as an illicit use, and the company stated they would take legal action. On April 1, 2019, it was announced that Kellogg's was selling Famous Amos, Murray's, Keebler, Mother's and Little Brownie Bakers (one of the producers of the cookies for the Girl Scouts of the USA) to Ferrero SpA for $1.4 billion. On July 29, 2019, that sale was completed. Kellogg's kept the Keebler cracker line and replaced the Keebler name on their crackers with the Kellogg's name. In June 2019, Kellogg's announced their next-generation ''Kellogg's® Better Days'' global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030. In October 2019, Kellogg's partnered with

GLAAD GLAAD (), an acronym of Gay & Lesbian Alliance Against Defamation, is an American non-governmental media monitoring organization originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals ...

by "launching a new limited edition "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts". The All Together cereal combined six mini cereal boxes into one package to bring attention to anti-bullying. In January 2020, Kellogg's has decided to work with suppliers to phase out the use of glyphosate by 2025, which has been used by some farmers as a drying agent for wheat and oats supplied to Kellogg's. In October 2021, workers at all of Kellogg's cereal-producing plants in the United States went on a strike conducted by the

Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union The Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union (BCTGM) is a labor union in the United States and Canada primarily representing workers in the food processing industry. The union was established in 1886 as the Jo ...

over disagreements over the terms of a new labor contract. On December 3, 2021, a tentative deal was struck to end the worker strike, but the union members overwhelmingly rejected the tentative agreement and Kellogg's management announced they would seek to replace all 1,400 striking workers. On December 21, 2021, about 1,400 Kellogg workers approved a collective bargaining agreement, ending the strike, which had lasted 77 days. On June 21, 2022, Kellogg's announced that the company will spin-off three of its cereal, snacks, and plant-based food divisions. The cereal and plant-based food spin-off companies will keep Battle Creek as their headquarters and the new snack company will be based in Chicago. The successor company, known as Global Snacking Co. temporarily, represents 80 percent or $11.4 billion of Kellogg's sales. 60 percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business is to be temporarily called North America Cereal Co., which would be the second largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, would be called "Plant Co." and could even be sold.

Finances

For the fiscal year 2017, Kellogg's reported earnings of US$1.269 billion, with an annual revenue of US$12.932 billion, a decline of 0.7% over the previous fiscal cycle. Kellogg's market capitalization was valued at over US$22.1 billion in November 2018.

Products

Bear Naked, Inc. Bear Naked is a food company that makes whole grain granolas, granola bites, and oatmeal. The company was launched in 2002 by Kelly Flatley and Brendan Synnott. In 2007, Bear Naked was purchased by Kashi, a subsidiary of the Kellogg Company, one ...

* Cheez-It Crackers *

Fruit Winders A fruit snack is a type of gummy snack made with fruit flavoring. They were first made by confectioner Louis Shalhoub in the 1970s as a lightweight high energy snack food for backpackers. Although they are marketed as a healthier alternative to r ...

* Fruity Snacks *

Kashi (company) Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in San Diego in 1981, the company makes over 90 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021, w ...

* Krave *

* Club Crackers * Nutri-Grain * Pop-Tarts *

* Sunshine Biscuits * Town House * Zesta Crackers * Carr's *

Rice Krispies Treats Rice Krispies Treats (also called 'Rice Krispie Treats', 'RKTs', 'bars', 'rice buns', or 'buns' and alternatively 'cakes', 'Marshmallow Treats', 'Marshmallow Squares', or 'Rice Krispies Squares' in Canada, and 'LCMs' in Australia) are a confection ...

* Incogmeato * Froot Loops * Joybol * All-Bran * Apple Jacks * Austin Sandwich Cookies *

Corn Pops Corn Pops is a puffed grain breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." The cereal was introduced in 1950 as "Corn Pops". In 1951, the name was changed to "Sugar Corn Pops" and later t ...

Cracklin' Oat Bran Cracklin' Oat Bran is a breakfast cereal made by Kellogg's, introduced in 1977. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in a rectangular shape. The cereal is a source of dietary fi ...

Frosted Mini-Wheats Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by Kellogg's con ...

* Honey Smacks * Jumbo Snax Cereal *

Corn flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his broth ...

* Frozen Breakfast *

Raisin bran Raisin bran (sultana bran in some countries; see sultana grape) is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's R ...

* Mueslix Cereal * Pure Organic Fruit Bars * Smart Start Cereal *

Smorz Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored corn puffs and marshmallows, modeled after the flavor of s'more A s'more is a campfire treat popular in the United States and Canada, co ...

* Toasteds Crackers *

Special K Special K is an American brand of breakfast cereal and meal bars manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used ...

Cereal

BlotterKelloggsCornFlakesAdvertizement1910s

A list of cereal products produced by Kellogg's, with available varieties: * All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada) * Apple Jacks * Apple Jacks Apple vs Cinnamon Limited Edition * Apple Jacks 72 Flavor Blast (Germany) * Bran Buds (New Zealand) * Bran Flakes *

Chocos Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India. They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavor ...

(India, Europe) * Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011. *

Cinnabon Cinnabon is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is a cinnamon roll. As of December 2017, there are more th ...

* Cinnamon Mini Buns * Coco Pops Coco Rocks * Coco Pops Special Edition Challenger Spaceship * Coco Pops Crunchers * Coco Pops Mega Munchers * Coco Pops Moons and Stars *

Cocoa Krispies Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a c ...

or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America) * Cocoa Flakes *

Complete Wheat Bran Flakes The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

/Bran Flakes *

* Country Store *

* Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box. *

* Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch * Crunchy Nut (formerly Crunchy Nut Cornflakes) * Crunch Nut Bran *

Cruncheroos Cruncheroos is a whole grain oat breakfast cereal manufactured by Kellogg's, originally available in Canada in two flavors, apple and cinnamon or honey and almonds. As the name states, the cereal was crunchy and O-shaped. The cereal was created ...

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

cereals:

Disney Hunny B's Honey-Graham The Kellogg Company, doing business as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, incl ...

, Disney Mickey's Magix, Disney Mud & Bugs,

Pirates of the Caribbean ''Pirates of the Caribbean'' is a Disney media franchise encompassing numerous theme park rides, a series of films, and spin-off novels, as well as a number of related video games and other media publications. The franchise originated with th ...

Disney Princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who ha ...

* Donut Shop *

* Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight * Froot Loops: Froot Loops, Froot Loops Less Sugar, Marshmallow Froot Loops, Froot Bloopers *

(Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut *

(known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria) * Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry *

Fruit 'n Fibre Fruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries. It consists of wheat flakes, dried fruit ( sultanas, raisins, coconut, banana, and apple) and hazelnut The hazelnut is the fruit of the hazel tree an ...

(not related to the

Post cereal Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

of the same name sold in the US) *

(UK) * Genmai Flakes (Japan) * Guardian (Australia, NZ, Canada) * Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch *

Honey Loops Honey Loops is a breakfast cereal made by Kellogg's and sold in The United Kingdom, Sweden, Spain, India, The Netherlands, Malta, Ireland, Italy, Germany, Russia, Belgium and Poland. The mascot of Honey Loops was a male honeybee called Loopy, who ...

(formerly Honey Nut Loops) * Honey Nut Corn Flakes * Honey Smacks (US)/Smacks (other markets) * Jif Peanut Butter Cereal (US only) *

: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ) * Khampa Tsampa- Roasted Barley (

Tibet Tibet (; ''Böd''; ) is a region in East Asia, covering much of the Tibetan Plateau and spanning about . It is the traditional homeland of the Tibetan people. Also resident on the plateau are some other ethnic groups such as Monpa people, ...

) * Kombos * Krave – chocolate cereal introduced in the UK in 2010, then rolled out in Europe as ''Tresor'' or ''Trésor'' in 2011, and in North America in 2012 * Komplete (Australia) * Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins * Mini Max *

Mini Swirlz Mini Swirlz was a brand of frosted cereal produced by the Kellogg Company. The first flavor, Cinnamon Bun, was introduced in 2005, and was successful enough that two temporary flavors followed, Fudge Ripple and Peanut Butter. The cereal was mad ...

* Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant * Mueslix: Mueslix with Raisins, Dates & Almonds *

* Nut Feast * Oat Bran:

* Optivita * Pop-Tarts Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon *

Raisin Bran Raisin bran (sultana bran in some countries; see sultana grape) is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's R ...

/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ) *

Raisin Wheats Raisin Wheats (formerly Raisin Splitz, Raisin Wheatleys) is a Kellogg's breakfast cereal available in the United Kingdom, made from shredded wholegrain wheat and filled with raisin. The cereal is made in bite-sized pieces measuring 3/4in x 1in ...

/Rice Bubbles: Rice Krispies, Frosted Rice Krispies ( Ricicles in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal *

Rocky Mountain Chocolate Factory Rocky Mountain Chocolate Factory is an international franchiser, confectionery manufacturer and retail operator in the United States, with outlets in South Korea, Panama, the Philippines, and the United Arab Emirates. The company is based in the ...

Chocolatey Almond cereal * Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal * Smart Start: Smart Start, Smart Start Soy Protein Cereal *

: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK) *

Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...

cereal: Spider-Man Spidey-Berry *

SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...

cereal * Strawberry Pops (South Africa) * Super Mario Cereal * Sustain: Sustain, Sustain Selection * Tresor (Europe) * Variety * Vector (Canada only) * Yeast bites with honey * Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria

Discontinued cereals and foods

1917 advertisement for Krumbles * Banana Bubbles : Banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter. * Banana Frosted Flakes *

Bart Simpson Bartholomew JoJo "Bart" Simpson is a fictional character in the American animated television series ''The Simpsons'' and part of the Simpson family. He is voiced by Nancy Cartwright and first appeared on television in ''The Tracey Ullman Show'' ...

's No Problem-O's and

's Eat My Shorts : Sold in the UK for a limited period *

Peanut Butter Chocolate Crunch Cereal * Bigg Mixx cereal * Buckwheat & Maple * Buzz Blasts (based on Buzz Lightyear from the '' Toy Story'' movies) * C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from ''

Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...

'', the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to ''

'', the company renamed it Pro-Grain and promoted it with sports-oriented commercials. * Cinnamon Crunch Crispix *

Cinnamon Mini-Buns Mini Swirlz was a brand of frosted cereal produced by the Kellogg Company. The first flavor, Cinnamon Bun, was introduced in 2005, and was successful enough that two temporary flavors followed, Fudge Ripple and Peanut Butter. The cereal was made m ...

* Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster. * Coco Pops Strawss * Complete Oat Bran Flakes * Concentrate * Corn Flakes with Instant Bananas * Corn Soya cereal * Crunchy Loggs * Double Dip Crunch * Eggo Waf-Fulls * Frosted Krispies * Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot. * Fruit Twistables * Fruity Marshmallow Krispies * Golden Crackles * Golden Oatmeal Crunch (later revised to Golden Crunch) * Gro-Pup Dog Food and Dog Biscuits * Heartwise (which contained psyllium, an Indian-grown grain used as a laxative and cholesterol-reducer) * Homer's Cinnamon Donut Cereal (based on ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...

'' TV cartoon) * Kenmei Rice Bran cereal * KOMBOs (orange, strawberry and chocolate flavors) *

Kream Krunch Kream Krunch was a breakfast cereal from Kellogg's that was created in 1965.Kream Kr ...

* Krumbles cereal: Manufactured from approximately the 1920s to the mid 1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time. * Marshmallow Krispies (later revised to Fruity Marshmallow Krispies) * Most * Mr. T's Muscle Crunch (1983–1985) * Nut & Honey Crunch * OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice") * OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear. *

Pep Pep is energy or high spirits; it may refer to: * Pep band, an ensemble of instrumentalists * Pep, the dog in ''Putt-Putt'' (series) * Neilson Dairy confectionery brand * Pep, New Mexico * Pep, Texas * Pep Cereal, by Kellogg * Pep Comics, b ...

: Best remembered as the sponsor of the

Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...

radio serial Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine t ...

. *

Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...

Cereal: A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They later returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time. * Pop-Tarts Crunch *

Powerpuff Girls ''The Powerpuff Girls'' is an American superhero animated television series created by animator Craig McCracken and produced by Hanna-Barbera (later Cartoon Network Studios) for Cartoon Network and distributed by Warner Bros. Domestic T ...

Cereal * Product 19: Discontinued in 2016 * Puffa Puffa Rice (late 1960s–early 1970s) * Raisin Squares * Raisins Rice and Rye * Razzle Dazzle Rice Krispies * Ricicles * Sugar Stars/Stars/All-Stars cereal * Strawberry Rice Krispies * Strawberry Splitz * 3 Point Pops * Tony's Cinnamon Krunchers *

Tony's Turboz The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...

* Triple Snack * Yogos: Discontinued in 2011 * Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico)) *

Yogos Rollers The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

: Discontinued in 2009 * Zimz: Cinnamon Cereal Discontinued *

Start Start can refer to multiple topics: *Takeoff, the phase of flight where an aircraft transitions from moving along the ground to flying through the air * Starting lineup in sports *Standing start, and rolling start, in an auto race Acronyms *St ...

(UK)

Marketing

Various methods have been used in the company's history to promote the company and its brands. Foremost among these is the design of the Kellogg's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well-remembered jingle "K E double-L, O double-good, Kellogg's best to you!" from 1996 in the United States. With the rising popularity of patent medicine in early 20th century advertising, The Kellogg Company of Canada published a book named ''A New Way of Living'' that showed readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it". It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation. Kellogg's was a major sponsor throughout the run of the hit CBS panel show '' What's My Line?'' It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for the

PBS Kids PBS Kids is the brand for most of the children's programming aired by the Public Broadcasting Service (PBS) in the United States. Some public television children's programs are not produced by PBS member stations or transmitted by PBS. Instead, ...

children's animated series '' Dragon Tales''. Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. Kellogg's is currently the title sponsor of three college football

bowl game In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivis ...

s. First, it was announced in 2019 that Kellogg's would become the new title sponsor of the

Sun Bowl The Sun Bowl is a college football bowl game that has been played since 1935 in the southwestern United States at El Paso, Texas. Along with the Sugar Bowl and Orange Bowl, it is the second-oldest bowl game in the country, behind the Rose Bowl. ...

game, with the game being branded as the "

Tony the Tiger Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunc ...

Sun Bowl". This was followed in 2020 by the company using its Cheez-It brand to sponsor of the game now known as the

Cheez-It Bowl The Cheez-It Bowl is an annual college football bowl game that is played in Orlando, Florida, at Camping World Stadium. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Citrus Bowl and the Florida Cla ...

. In 2022, Kellogg's added the

Citrus Bowl The Citrus Bowl is an annual college football bowl game played at Camping World Stadium in Orlando, Florida. The bowl is operated by Florida Citrus Sports, a non-profit group that also organizes the Cheez-It Bowl and Florida Classic. The gam ...

to its bowl sponsorships, with the game branded as the "Cheez-It Citrus Bowl".

Premiums and prizes

W.K. Kellogg was the first to introduce

prizes A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.

in boxes of cereal. The marketing strategy that he established has produced thousands of different

cereal box prize A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or ...

s that have been distributed by the tens of billions.

Children's premiums

Beginning in 1909,

Kellogg's Corn Flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brothe ...

had the first cereal

premium Premium may refer to: Marketing * Premium (marketing), a promotional item that can be received for a small fee when redeeming proofs of purchase that come with or on retail products * Premium segment, high-price brands or services in marketing, ...

with ''The Funny Jungleland Moving Pictures Book.'' The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal. But in 1909, Kellogg's changed the book giveaway to a premium mail-in offer for the cost of a dime. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.

Cereal box prizes

In 1945, Kellogg's inserted a prize in the form of pin-back buttons into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection. Other manufacturers of major brands of cereal, including

, Malt-O-Meal,

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

, Post Foods, and

, followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (for example,

is the mascot for Spider-Man Spidey-Berry). * Cocoa Hoots cereal: Newton the Owl *

cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, Spain, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...

character), Ogg (caveman), Tusk (elephant), and

Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Rice Krispies, a brand of breakfast cereal marketed by Kellogg's. History The gnome characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are onomatopoeia ...

(who were also, and remain as of February 2014, the Rice Krispies mascots; see below) *

cereal: Cornelius (rooster) *

(known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

) cereal:

* Froot Loops cereal: Toucan Sam * Honey Smacks (US)/Smacks (other markets) cereal: Dig 'Em Frog *

cereal: Sunny the Sun *

(known as

Rice Bubbles Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

in Australia and New Zealand) cereal:

* Ricicles (UK Only) cereal: Captain Rik * Apple Jacks cereal: CinnaMon and Bad Apple *

cereal: Loopy (bumblebee), Pops (honey bee) * Keebler cookies and crackers: Ernie and the Elves

Motorsports

Kellogg's made its first foray into auto racing between 1991 and 1992 when the company sponsored the #41 Chevrolets fielded by Larry Hedrick Motorsports in the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

Winston Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...

and driven by Phil Parsons,

Dave Marcis David Alan Marcis (born March 1, 1941) is an American former professional stock car racing driver on the NASCAR Winston Cup circuit whose career spanned five decades. Marcis won five times over this tenure, twice at Richmond, including his final ...

, Greg Sacks, Hut Stricklin, and

Richard Petty Richard Lee Petty (born July 2, 1937), nicknamed "The King", is an American former stock car racing driver who raced from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most notabl ...

, but they gained greater prominence for their sponsorship of two-time

Winston Cup The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

Champion Terry Labonte from 1993 to 2006, the last 12 years of that as the sponsor for

Hendrick Motorsports Hendrick Motorsports (HMS) is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 291 Cup Seri ...

' No.5 car. Kellogg's sponsored the No.5 car for Labonte,

Kyle Busch Kyle Thomas Busch (born May 2, 1985) is an American professional stock car racing driver and team owner. He currently competes full-time in the NASCAR Cup Series, driving the No. 8 Chevrolet Camaro ZL1 for Richard Childress Racing and part-t ...

, Casey Mears, and Mark Martin until 2010, and it then served as an associate sponsor for Carl Edwards' #99 car for Roush Fenway Racing. Kellogg's placed

Dale Earnhardt Ralph Dale Earnhardt Sr. (; April 29, 1951February 18, 2001) was an American professional stock car driver and team owner, who raced from 1975 to 2001 in the former NASCAR Winston Cup Series (now called the NASCAR Cup Series), most notably dri ...

on Kellogg's Corn Flakes boxes for 1993 six-time

champion and 1994 seven-time Winston Cup champion, as well as

Jeff Gordon Jeffery Michael Gordon (born August 4, 1971) is an American former professional stock car racing driver, who is the Vice Chairman for Hendrick Motorsports. He raced full-time from 1993 to 2015, driving the No. 24 Chevrolet for Hendrick M ...

on the Mini Wheats box for the 1993 Rookie of the Year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set with

, Terry Labonte, and

Dale Jarrett Dale Arnold Jarrett (born November 26, 1956) is a former American race car driver and current commentator for NBC. He is best known for winning the Daytona 500 three times (in 1993, 1996, and 2000) and winning the NASCAR Winston Cup Series champio ...

in 1996.

Merchandising

Kellogg's has used some merchandising for their products. Kellogg's once released ''Mission Nutrition'', a

PC game A personal computer game, also known as a PC game or computer game, is a type of video game played on a personal computer (PC) rather than a video game console or arcade machine. Its defining characteristics include: more diverse and user-deter ...

that came free with special packs of cereal. It played in a similar fashion as '' Donkey Kong Country''; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game, instead. Some oy carshave the Kellogg's logo on them, and occasionally their mascots. There was also a Talking Snap Crackle and Pop software.

Olympic Games

Kellogg's frequently partners with the

Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...

to feature American athletes from the Olympic Games on the packages of their cereal brands. In 2017, the company announced its marketing campaign for the

2018 Winter Olympic Games , nations = 93 , athletes = 2,922 (1,680 men and 1,242 women) , events = 102 in 7 sports (15 disciplines) , opening = , closing = , opened_by = President Moon Jae-in , cauldron = Kim Yun-a , stadium = Pyeongchang Olympic Stadium , winte ...

featuring American

athlete An athlete (also sportsman or sportswoman) is a person who competes in one or more sports that involve physical strength, speed, or endurance. Athletes may be professionals or amateurs. Most professional athletes have particularly well-devel ...

s Nathan Chen,

Kelly Clark Kelly Clark (born July 26, 1983) is an American snowboarder who won halfpipe gold at the 2002 Winter Olympics. Clark was born in Newport, Rhode Island. She started snowboarding when she was 7 years old, began competing in 1999, and became a me ...

Meghan Duggan Meghan Duggan (born September 3, 1987) is an American former ice hockey forward and director of player development for the New Jersey Devils of the National Hockey League. She played for the United States at the 2010 Winter Olympics and 2014 W ...

and Mike Schultz.

Misleading claims

Advertising

On June 3, 2010, Kellogg's was found to be making unsubstantiated and misleading claims in advertising their cereal products by the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...

(FTC). Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns." The FTC had previously found fault with Kellogg's claims that

cereal improved kids' attentiveness by nearly 20%. The

Children's Advertising Review Unit The Children’s Advertising Review Unit (CARU) is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertis ...

of the Council of Better Business Bureaus has also suggested that the language on Kellogg Pop-Tarts packages saying the pastries are "Made with Real Fruit" should be taken off the products. In July 2012, the UK banned a "Special K" advertisement due to its citing caloric values that did not take into account the caloric value of milk consumed with the cereal. In 2016 an ad telling UK consumers that Special K is “full of goodness” and “nutritious” was banned.

Questionable nutritional value

Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves. Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients such as high-fructose corn syrup.

2021 Pop-Tarts lawsuit

A class-action lawsuit was filed against Kellogg's in October 2021 claiming they are not putting enough strawberries in their strawberry flavored Pop-Tarts, and seeking $5 million in damages. In April 2022, the lawsuit was dismissed by a federal judge. Another lawsuit was filed against Kellog's in 2021, with the plaintiff claiming that Kellogg's defrauded customers regarding the contents of its Frosted Chocolate Fudge Pop-Tarts. The plaintiff stated she would not have purchased the Pop-Tarts had she known they didn't contain milk, milkfat, or butter. In June 2022, a US district judge dismissed the lawsuit, stating that a reasonable consumer would not expect those ingredients.

Recalls

2010 cereal recall

On June 25, the company voluntarily began to recall about 28 million boxes of Apple Jacks,

, Froot Loops and Honey Smacks because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported. The suspected chemical that caused the illnesses was

2-methylnaphthalene 2-Methylnaphthalene is a polycyclic aromatic hydrocarbon (PAH). On February 22, 2014, NASA announced a greatly upgraded database for detecting and monitoring PAHs, including 2-methylnaphthalene, in the universe. According to NASA scientists, over ...

, used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...

has no scientific data on its impact on humans, and the

United States Environmental Protection Agency The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it be ...

(EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil and is "structurally related to

naphthalene Naphthalene is an organic compound with formula . It is the simplest polycyclic aromatic hydrocarbon, and is a white crystalline solid with a characteristic odor that is detectable at concentrations as low as 0.08 ppm by mass. As an aromati ...

, an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen. ''Kellogg's'' offered consumers refunds in the meantime. Only products with the letters "KN" following the use-by date were included in the recall. The products were distributed throughout the US and began arriving in stores in late March 2010. Products in Canada were not affected.

2012 cereal recall

Kellogg's issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" products due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single-serving bowls to large 70-ounce cartons. Use-by dates printed on the recalled packages ranged from April 1, 2013, to September 21, 2013, and were accompanied by the letters KB, AP or FK.

Human rights violations and strikes

Human right violations of palm oil in 2016

According to

Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and sup ...

in 2016, Kellogg's

palm oil Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of the oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 33% of global oils produced from ...

provider Wilmar International profited from 8 to 14-year-old child labor and forced labor. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as Paraquat. Kellogg's alleged not being aware of the child abuses due to traceability; Amnesty's human rights director replied that "Using mealy-mouthed excuses about 'traceability' is a total cop-out."

2021 strike

In October 2021, over a thousand employees at four Kelloggs manufacturing plants in the United States went on strike for better working conditions and higher wages. Two months into the strikes, Kelloggs fired all the striking workers and posted their jobs in December after negotiations with the BCTGM union failed. During the talks, Kelloggs had threatened to move jobs to Mexico if the union did not agree to Kelloggs' proposal. Kelloggs also filed a lawsuit against the union. As a result, several calls for a boycott went viral.

Political involvement

Genetically modified foods labelling

Kellogg's donated around US$2 million opposing

California Proposition 37 Proposition 37 was a California ballot measure rejected in California at the statewide election on November 6, 2012. This initiative statute would have required labeling of genetically engineered food, with some exceptions. It would have disa ...

, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of genetically engineered food products. In March 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020.

Climate change

In August 2014, Kellogg's called on the President to support the

Paris Agreement The Paris Agreement (french: Accord de Paris), often referred to as the Paris Accords or the Paris Climate Accords, is an international treaty on climate change. Adopted in 2015, the agreement covers climate change mitigation, Climate change a ...

on climate change. In 2016, Kellogg Company urged

President-elect An ''officer-elect'' is a person who has been elected to a position but has not yet been installed. Notably, a president who has been elected but not yet installed would be referred to as a ''president-elect'' (e.g. president-elect of the Unit ...

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

to "continue the Paris Climate Agreement".

Voter ID laws

Kellogg's has donated to notable groups opposing voter-ID laws, such as the Applied Research Center (now RaceForward). The company also decided to remove their advertisements from the Breitbart News website. Breitbart News in turn called for a boycott of Kellogg's products.

Education grant

In January 2012, Kellogg's gave the Calhoun School a $250,000 grant for a "three-part youth-based project on issues of white privilege and institutionalized racism".

Operations

* Australia: **

Pagewood Pagewood is a suburb in southern Sydney, in the state of New South Wales, Australia 8 kilometres south of the Sydney central business district. It is part of the Bayside Council. Pagewood has a mixture of residential and industrial areas. H ...

** Charmhaven (snack and cereal plant closed in 2014.) * Belgium: Zaventem &

Mechelen Mechelen (; french: Malines ; traditional English name: MechlinMechelen has been known in English as ''Mechlin'', from where the adjective ''Mechlinian'' is derived. This name may still be used, especially in a traditional or historical contex ...

plant * Brazil:

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

* Colombia:

Bogotá Bogotá (, also , , ), officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C., and formerly known as Santa Fe de Bogotá (; ) during the Spanish period and between 1991 and 2000, is the capital city of Colombia, and one of the larges ...

* Ecuador:

Guayaquil , motto = Por Guayaquil Independiente en, For Independent Guayaquil , image_map = , map_caption = , pushpin_map = Ecuador#South America , pushpin_re ...

* Canada: **

Mississauga Mississauga ( ), historically known as Toronto Township, is a city in the Canadian province of Ontario. It is situated on the shores of Lake Ontario in the Regional Municipality of Peel, adjoining the western border of Toronto. With a popul ...

, Ontario – Canadian head office ** Anjou, Quebec – Eastern Canada sales office **

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

, Alberta – Western Canada sales office **

London, Ontario London (pronounced ) is a city in southwestern Ontario, Canada, along the Quebec City–Windsor Corridor. The city had a population of 422,324 according to the 2021 Canadian census. London is at the confluence of the Thames River, approximate ...

– manufacturers and distributes cereals (including Corn Flakes) in Canada. Closed at end of 2014, ** Belleville, Ontario – cereal production plant opened 2009 and upgraded 2011; took over some operations from London after 2014 * China: Shanghai – Joint venture with agribusiness and food company Yihai Kerry * France: Noisy-le-Grand, Paris * Germany:

Hamburg (male), (female) en, Hamburger(s), Hamburgian(s) , timezone1 = Central (CET) , utc_offset1 = +1 , timezone1_DST = Central (CEST) , utc_offset1_DST = +2 , postal ...

(sales and marketing for Germany, Austria, Switzerland, and Scandinavia; production in Germany shut down in 2018) * India:

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

* Republic of Ireland: European Head Office - Kellogg Europe Trading,

Swords, Dublin Swords ( or ), the county town of Fingal, is a large suburban town on the east coast of Republic of Ireland, Ireland, situated ten kilometres north of Dublin city centre. The town was reputedly founded . Located on the Ward River (Ireland), Wa ...

* Italy:

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

* Japan: Shinjuku, Tokyo * Malaysia:

Bandar Enstek Bandar Enstek is a township in Labu, Seremban District, Negeri Sembilan, Malaysia. It is developed by Tabung Haji. This township is located less than a kilometre from the Selangor-Negeri Sembilan border. Across the border is the Sepang F1 Cir ...

Negeri Sembilan Negeri Sembilan (, Negeri Sembilan Malay: ''Nogoghi Sombilan'', ''Nismilan'') is a state in Malaysia which lies on the western coast of Peninsular Malaysia. It borders Selangor on the north, Pahang in the east, and Malacca and Johor to the s ...

* Mexico:

Querétaro Querétaro (), officially the Free and Sovereign State of Querétaro ( es, Estado Libre y Soberano de Querétaro, links=no; Otomi language, Otomi: ''Hyodi Ndämxei''), is one of the Political divisions of Mexico, 32 federal entities of Mexico. I ...

* Middle East ** Israel:

Lod Lod ( he, לוד, or fully vocalized ; ar, اللد, al-Lidd or ), also known as Lydda ( grc, Λύδδα), is a city southeast of Tel Aviv and northwest of Jerusalem in the Central District of Israel. It is situated between the lower Shephe ...

** Saudi Arabia:

Jeddah Jeddah ( ), also spelled Jedda, Jiddah or Jidda ( ; ar, , Jidda, ), is a city in the Hejaz region of the Kingdom of Saudi Arabia (KSA) and the country's commercial center. Established in the 6th century BC as a fishing village, Jeddah's pro ...

** UAE:

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

** Kuwait:

Kuwait City Kuwait City ( ar, مدينة الكويت) is the capital and largest city of Kuwait. Located at the heart of the country on the south shore of Kuwait Bay on the Persian Gulf, it is the political, cultural and economical centre of the emirate, ...

** Bahrain:

Manama Manama ( ar, المنامة ', Bahrani Arabic, Bahrani pronunciation: ) is the capital and largest city of Bahrain, with an approximate population of 200,000 people as of 2020. Long an important trading center in the Persian Gulf, Manama is h ...

** Oman: Azaiba, Muscat ** Lebanon:

Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...

** Jordan:

Amman Amman (; ar, عَمَّان, ' ; Ammonite language, Ammonite: 𐤓𐤁𐤕 𐤏𐤌𐤍 ''Rabat ʻAmān'') is the capital and largest city of Jordan, and the country's economic, political, and cultural center. With a population of 4,061,150 a ...

** Qatar:

Doha Doha ( ar, الدوحة, ad-Dawḥa or ''ad-Dōḥa'') is the capital city and main financial hub of Qatar. Located on the Persian Gulf coast in the east of the country, north of Al Wakrah and south of Al Khor, it is home to most of the coun ...

** Syria:

Damascus )), is an adjective which means "spacious". , motto = , image_flag = Flag of Damascus.svg , image_seal = Emblem of Damascus.svg , seal_type = Seal , map_caption = , ...

** Egypt:

Giza Giza (; sometimes spelled ''Gizah'' arz, الجيزة ' ) is the second-largest city in Egypt after Cairo and fourth-largest city in Africa after Kinshasa, Lagos and Cairo. It is the capital of Giza Governorate with a total population of 9.2 ...

** Libya:

Tripoli Tripoli or Tripolis may refer to: Cities and other geographic units Greece *Tripoli, Greece, the capital of Arcadia, Greece * Tripolis (region of Arcadia), a district in ancient Arcadia, Greece * Tripolis (Larisaia), an ancient Greek city in ...

** Iran:

Tehran Tehran (; fa, تهران ) is the largest city in Tehran Province and the capital of Iran. With a population of around 9 million in the city and around 16 million in the larger metropolitan area of Greater Tehran, Tehran is the most popul ...

* Netherlands: Den Bosch * Philippines: Alaska Milk Corporation * Poland: Kutno * Portugal:

Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Grande Lisboa, Lisbon's urban area extends beyond the city's administr ...

* Russia: Kellogg Rus LLC * South Africa: Springs * South Korea:

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

* Spain:

Valls Valls () is a city and municipality in the province of Tarragona in Catalonia, Spain. According to the 2014 census it has a population of 24,570. Valls is known for its calçots – a type of scallion or green onion – and the human towers tradi ...

(cereal production plant) and Alcobendas (Spanish head office) * Sri Lanka:

Colombo Colombo ( ; si, කොළඹ, translit=Koḷam̆ba, ; ta, கொழும்பு, translit=Koḻumpu, ) is the executive and judicial capital and largest city of Sri Lanka by population. According to the Brookings Institution, Colombo me ...

; Sri Jayawardenapura Kotte * Thailand:

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...

Rayong Rayong ( th, ระยอง, ) is a city (''thesaban nakhon'') on the east coast of the Gulf of Thailand and the capital of Rayong province. It covers tambons Tha Pradu and Pak Nam and parts of ''tambons'' Choeng Noen and Noen Phra, all within ...

(snacks and cereals) * United Kingdom: ** England:

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

** Scotland: Portable Foods Manufacturing

Livingston Livingston may refer to: Businesses * Livingston Energy Flight, an Italian airline (2003–2010) * Livingston Compagnia Aerea, an Italian airline (2011–2014), also known as Livingston Airline * Livingston International, a North American custom ...

** Wales:

Wrexham Wrexham ( ; cy, Wrecsam; ) is a city and the administrative centre of Wrexham County Borough in Wales. It is located between the Welsh mountains and the lower Dee Valley, near the border with Cheshire in England. Historically in the count ...

including Portable Foods Manufacturing * United States: **

** Cary, North Carolina **

Jackson, Tennessee Jackson is a city in and the county seat of Madison County, Tennessee, United States. Located east of Memphis, Tennessee, Memphis, it is a regional center of trade for West Tennessee. Its total population was 68,205 as of the 2020 United States ...

Lancaster, Pennsylvania Lancaster, ( ; pdc, Lengeschder) is a city in and the county seat of Lancaster County, Pennsylvania. It is one of the oldest inland cities in the United States. With a population at the 2020 census of 58,039, it ranks 11th in population amon ...

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...

Pikeville, Kentucky Pikeville () is a city in and the county seat of Pike County, Kentucky, United States. During the 2020 United States census, 2020 U.S. Census, the population within Pikeville's city limits was 7,754. In Kentucky's current city classification sys ...

**South

Augusta, Georgia Augusta ( ), officially Augusta–Richmond County, is a consolidated city-county on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies across the Savannah River from South Carolina at the head of its navig ...

Virginia Beach, Virginia Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...

* Morocco

References

External links

* (brand) * (corporate)
Old Kellogg's adverts (UK only)

Collection of mid-twentieth century advertising featuring Kellogg products
from The TJS Labs Gallery of Graphic Design. {{Authority control 1906 establishments in Michigan American companies established in 1906 1950s initial public offerings Breakfast cereal companies Companies based in Battle Creek, Michigan Companies listed on the New York Stock Exchange Food and drink companies established in 1906 Food product brands Multinational companies headquartered in the United States Multinational food companies Snack food manufacturers of the United States Former Seventh-day Adventist institutions British Royal Warrant holders