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Prize (marketing)
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products (or available from the retailer at the time of purchase) that are included in the price of the product (at no extra cost) with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models (made of paper or plastic), pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys (made from injection ...
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Trading Cards
A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia). There is a wide variation of different types of cards. Trading cards are traditionally associated with sports (baseball cards are particularly common) but can also include subjects such as ''Pokémon'' and other non-sports trading cards. These often feature cartoons, comic book characters, television series and film stills. In the 1990s, cards designed specifically for playing games became popular enough to develop into a distinct category, collectible card games. These games are mostly fantasy-based gameplay. Fantasy art cards are a subgenre of trading cards that focus on the artwork. History Origins Trade cards are the ancestors of trading cards. Some of the earliest prizes found in retail pro ...
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Lancaster Caramel Company
The Lancaster Caramel Company of Lancaster, Pennsylvania, was founded by Milton S. Hershey in 1886. It was Hershey's first successful candy company and helped him build a reputation. History The business was first located in a warehouse on the west side of South Duke Street near Vine Street. However, the facilities lacked a boiler to cook the caramels and Hershey soon moved to an old factory building on Church Street that had once housed the Edison Electric Plant. The early months were a struggle, but a British candy importer placed a large order and the cashier at the Lancaster County National Bank backed a loan, enabling Hershey to purchase supplies. As the business began to grow, Hershey expanded into other parts of the factory building. By 1894 the Lancaster Caramel Company employed approximately 1300 workers. In 1891 Hershey acquired three lots and a small factory in Mount Joy, Pennsylvania and the new factory soon began caramel production. In 1892, Lancaster Caramel Compan ...
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Garbage Pail Kids
''Garbage Pail Kids'' is a series of sticker trading cards produced by the Topps Company, originally released in 1985 and designed to parody the ''Cabbage Patch Kids'' dolls, which were popular at the time. Each sticker card features a Garbage Pail Kid character having some comical abnormality, deformity, and/or suffering a terrible painful fate/death with a humorous word play character name such as Adam Bomb or Blasted Billy. Two versions of each card were produced, with variations featuring the same artwork but a different character name, denoted by an "a" or "b" letter after the card number. The sticker fronts are die-cut so that just the character with its nameplate and the ''GPK'' logo can be peeled from the backing. Many of the card backs feature puzzle pieces that form giant murals, while other flip-side subjects vary greatly among the various series, from humorous licenses and awards to comic strips and, in more recent releases, humorous Facebook profiles. 15 original s ...
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Star Wars Canon
'' Star Wars'' has been expanded to media other than the original films. This spin-off material is licensed and moderated by Lucasfilm, though during his involvement with the franchise ''Star Wars'' creator George Lucas reserved the right to both draw from and contradict it in his own works. Such derivative works have been produced concurrently with, between, and after the original, prequel, and sequel trilogies, as well as the spin-off films and television series. Commonly explored media include books, comic books, and video games, though other forms such as audio dramas have also been produced. With the exception of the CGI-animated ''The Clone Wars'' TV series, non-film material produced prior to April 2014 was collectively known as the ''Star Wars'' Expanded Universe (EU). Lucasfilm, now under Disney, later rebranded the Expanded Universe as ''Star Wars Legends'' and declared it non-canonical to the franchise. Most works produced after April 25, 2014 are part o ...
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Wacky Packages
''Wacky Packages'' are a series of humorous trading cards featuring parodies of consumer products. The cards were produced by Topps beginning in 1967, first in die-cut, then in peel-and-stick sticker format. There were 16 series produced between 1973 and 1977, with some reprints and several new series released up to the present day. At the height of their popularity from 1973 to 1975, ''Wacky Packages'' outsold Topps baseball cards, when they were by far the most sold trading card items in the United States. Relying on the talents of such cartoonists and comics artists as Kim Deitch, George Evans, Drew Friedman, Bill Griffith, Jay Lynch, Norman Saunders, Art Spiegelman, Bhob Stewart and Tom Sutton, the cards spoofed well-known brands and packaging. History First releases (1960s) The very first ''Wacky Packages'' series was produced in 1967 and featured 44 die-cut cards that were made to be punched out, licked on the back and stuck to surfaces. This series featured parod ...
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Non-sports Trading Card
Non-sport trading cards are a particular kind of collectible card designated as such because trading cards have historically prominently featured athletes from the world of sports as subjects. Non-sports cards are trading cards whose subjects can be virtually anything other than sports-themed. History The earliest popularly collected versions of most trading cards were issued as premiums in packages of cigarettes well over 100 years ago. While sport figures were most often the subject depicted on the card (usually issued one per pack), a wealth of various subjects from outside the world of sports were additionally featured on cigarette cards. These included people from the world of entertainment, exotic animals, and famous places, among various other non-sport subjects. Eventually, as the cigarette makers ceased issuing cards in their products, both non-sport and sports cards were still sometimes given as a bonus with a stick of bubblegum or along with other food products i ...
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Sy Berger
Seymour Perry Berger (July 12, 1923 – December 14, 2014) was an employee of the Topps company for over 50 years. He is credited as being the co-designer of the 1952 Topps baseball series, as is regarded as "the father of modern baseball cards". Personal life Berger, who was Jewish, was born on July 12, 1923, on the Lower East Side neighborhood of Manhattan, to Louis (a furrier) and Rebecca Berger. As a boy, he collected baseball cards, traded them and won some from friends by flipping for them. He served in the Army Air Forces in World War II and later graduated from Bucknell University with an accounting degree. While in college, Berger met Joel Shorin, son of Philip Shorin, one of the founders of Topps. Berger died on December 14, 2014, aged 91, at home in Rockville Centre, New York. He is survived by his wife of 69 years (Gloria Karpf Berger), three children, five grandchildren, and two great-grandchildren. Topps Berger's first day at Topps was also the first day that T ...
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Frank Buck (animal Collector)
Frank Buck may refer to: *Frank Buck (Tennessee politician) (born 1943), state legislator in Tennessee * Frank Buck (animal collector) (1884–1950), American wildlife importer and media personality * Frank E. Buck (1884-1970), Canadian horticulturalist *Frank H. Buck Frank Henry Buck (September 23, 1887 – September 17, 1942) was an American heir, businessman and politician. He served as U.S. Representative from California from 1933 to 1942. Biography Early life Frank Buck was born on a ranch near Vac ...
(1887–1942), U.S. representative from California 1933–1942 {{DEFAULTSORT:Buck, Frank ...
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Hopalong Cassidy
Hopalong Cassidy is a fictional cowboy hero created in 1904 by the author Clarence E. Mulford, who wrote a series of short stories and novels based on the character. Mulford portrayed the character as rude, dangerous, and rough-talking. He was shot in the leg during a gun fight which caused him to walk with a little "hop", hence the nickname. From the 1930s to the 1950s, the character became indelibly associated with actor William Boyd, who portrayed Cassidy first in a series of sixty-six films from 1935 to 1948, then in children-oriented radio and TV series, both of which lasted until 1952. Boyd's portrayal of Cassidy had little in common with the literary character, being instead a clean-cut, sarsaparilla-drinking hero who never shot first. The plots of the film, radio and TV series were generally not taken from Mulford's writings. At the peak of the character's popularity in the early 1950s, he spawned enormous amounts of merchandise, as well as a comic strip, additional ...
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The Topps Company, Inc
''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic pron ...
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Bowman Gum
The Bowman Gum Company was a Philadelphia-based manufacturer of bubble gum and trading cards. It was founded by Jacob Warren Bowman in 1927. Bowman produced a line of baseball cards, which were highly popular in the 1940s. Bowman also produced American football and basketball cards. The company was acquired by Topps in 1956, and the brand was discontinued. Topps resurrected the "Bowman" brand in 1989. History Jacob Warren Bowman, an American chewing gum salesman, started his own company, Gum, Inc. in Philadelphia in 1927. Gum, Inc. started producing Blony bubble gum which immediately became the top selling penny bubble gum in the United States in 1929. The Blony trademark was registered by Bowman on January 13, 1931 (filed June 30, 1930). In 1937, Blony had 60 percent of the sales of bubble gum sold in the U.S., largely due to the fact that, weighing 210 grains, it was the largest piece of bubble gum sold for a penny. With the advertisement "Three Big BITES for a penny", ...
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Goudey
The Goudey Gum Company was an American chewing gum company started in 1919. The company was founded by Enos Gordon Goudey (1863–1946) of Barrington Passage, Nova Scotia. Formerly an employee of Beemans gum, Beemans, he opened a factory in Boston, Massachusetts in 1919 and later in Allston, Massachusetts, Allston. It operated there from 1924 until it closed in 1962. Goudey sold the business in 1932 but he retained an interest as a consultant. On his retirement in 1933, William Wrigley Jr. dubbed him the "penny gum king of America". Today the Goudey name is mainly associated with its collectible baseball cards which were introduced in 1933. Goudey was the first American company to issue baseball cards with each stick of gum (they had been available with cigarettes and certain lines of candy for many years).J. Ernest Kerr, ''Imprint of the Maritimes'', 1959, Boston: Christopher Publishing, p. 107 Goudey baseball cards Most of the unreleased cards, printing plates, and company ...
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