KBRG (100.3
FM ''Amor 100.3'') is a commercial
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
San Jose, California
San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
, with a
Spanish AC radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. The station is owned by
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in New York and Mexico City, which owns the American Spanish language broadcast network Univision. 45% of the company is ...
. Its studios are located at 1940 Zanker Road in San Jose, and the transmitter is on
Loma Prieta Peak
Loma Prieta (from Spanish ''loma'' -hill, ''prieta'' -dark) is high and is the highest peak in the Santa Cruz Mountains in Northern California.
Although the 1989 Loma Prieta earthquake was named for this mountain, the actual epicenter was ...
on the Santa Clara/Santa Cruz County line.
History
KEEN-FM and KBAY
KEEN-FM came to air March 4, 1963, after rushing to meet FCC deadlines and fix issues with its problematic transmitter. It was owned by United Broadcasting as the FM counterpart to
KEEN
Keen, Keen's, or Keens may refer to:
People
*Keen (surname)
*Thomas Keens (1870-1953), British politician Music and song
* Keen (band), Italian band
* Keen (song), "Keen" (song), a single by That Petrol Emotion
* Keen Records, American record ...
AM 1370, but it offered easy listening music instead of KEEN's characteristic country format.
In 1967, KEEN-FM became KBAY, an easy listening station that remained as such for decades. In the early 1980s, it moved toward a soft adult contemporary sound.
KBRG comes to 100.3
In 1997, the Snell family, owners of United Broadcasting, sold their holdings. The buyer for KBAY was
American Radio Systems
American Radio Systems Corporation was a radio company that existed from 1993 until 1998. Its predecessor, Atlantic Ventures, was founded by Steven B. Dodge, Eric Schultz, Joseph Winn, and Michael Milsom. American Radio Systems was formed from ...
. American Radio Systems immediately swapped with EXCL Communications, a subsidiary of Latin Communications Group. EXCL traded the Fremont-based
KBRG
KBRG (100.3 FM ''Amor 100.3'') is a commercial radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by TelevisaUnivision. Its studios are located at 1940 Zanker Road in San Jose, and the transmit ...
facility at 104.9, an FM station in Portland, $2 million in cash and 150,000 shares of Latin Communications Group stock for the KBAY facility and Sacramento's KSSJ. ARS kept the KBAY call letters and format, which became part of a three-way station swap on December 31, 1997. KBAY moved from 100.3 to
Gilroy 94.5, the former KUFX, while KUFX briefly moved to 104.9 before changing again in 1998.
KBRG history
KBRG was the Bay Area's first Spanish-language FM station, debuting in 1964 at 105.3 FM (now
KITS Kits may refer to:
* Kitsilano, a neighbourhood of the city of Vancouver, British Columbia, Canada
*Kits, an American taffy candy made by Gilliam Candy Company
*KITS, a San Francisco, California radio station
*Kottayam Institute of Technology & Sci ...
). In December 1983, it moved to 104.9 (now
KXSC) before being part of the ARS/EXCL swap on December 31, 1997.
From 1968 through 1971, KBRG broadcast
Oakland Athletics
The Oakland Athletics (often referred to as the A's) are an American professional baseball team based in Oakland, California. The Athletics compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. The te ...
games, with Víctor Manuel Torres at the mike.
In 1989,
EXCL Communications
EXCL Communications was a Spanish-language broadcasting company founded in 1989 by Athena and Christopher Marks. It acquired its first radio stations, San Jose, California's KBRG and KLOK from brothers Danny Villanueva and James Villanueva (Rad ...
purchased KBRG (previously on 104.9) from Radio America, Inc. EXCL brought the
Radio Romántica
Radio Romántica was a name used by EXCL Communications (later Entravision) for various Spanish-language radio stations from the 1990s through 2005. The earliest known reference to Radio Romántica is from 1997, at the time when EXCL moved KBRG 104 ...
Spanish AC format to 100.3 after moving from 104.9. During the 1990s, EXCL adapted the Radio Romántica format to several western Hispanic radio markets. After EXCL was acquired by
Entravision
Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...
in 2000, Entravision began to phase out the format. KBRG was the last station using the Radio Romántica format after
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
purchased KBRG from Entravision on January 1, 2006 and switched it to Spanish Adult Hits under the name Recuerdo 100.3.
On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as ''Amor 100.3''. Although the music and radio shows are syndicated and heard from
KOMR
KOMR (106.3 FM) in Sun City, Arizona, is a Spanish AC radio station serving the Phoenix area. The Univision station, along with sister stations KQMR in Globe and KKMR in Arizona City, is known on-air as "Amor 106.3".
History
The first attemp ...
in Phoenix and
KRDA
KRDA (92.1 FM broadcasting, FM) is licensed to Clovis, California. It serves the Fresno, California. It is owned by Latino Media Network, and broadcasts a Spanish language, Spanish adult contemporary radio format, format.
History
On August 2, ...
in Fresno simultaneously, which also carries the Amor format. The “Amor” stations are similar to
KLVE
KLVE (107.5 FM, "107.5 K-LOVE") is a commercial radio station licensed to Los Angeles, California with a Spanish AC format. The station is owned by TelevisaUnivision, and is the flagship station for the Uforia Audio Network. The station has st ...
in Los Angeles which is one of the most listened Spanish language radio stations in the United States.
In March 2019, Univision placed all their stations into their new
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...
, The station joined Uforia on March 15.
HD radio
KBRG Broadcasts in
HD[ HD Radio Guide for San Francisco] and has the following stations:
*HD1 Amor 100.3
*HD2
TUDN Radio
TUDN Radio (formerly Univision Deportes Radio) is a U.S. Spanish-language sports radio network operated by Uforia Audio Network, a division of TelevisaUnivision. It launched on March 15, 2017 on ten AM and FM radio stations, most of which previ ...
References
External links
List of "Superpower" Grandfathered FM radio stationsFCC History Cards for KBRG
{{Univision Communications
BRG
BRG
Univision Radio Network stations
Radio stations established in 1963
1963 establishments in California
Mainstream adult contemporary radio stations in the United States
Mass media in San Jose, California