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''Joe 90'' is a 1968–1969 British science-fiction television series created by Gerry and
Sylvia Anderson Sylvia Beatrice Anderson (; 25 March 1927 – 15 March 2016) was an English television and film producer, writer, voice actress and costume designer, best known for her collaborations with Gerry Anderson, her husband between 1960 and 1981. In a ...
and filmed by their production company, Century 21, for
ITC Entertainment The Incorporated Television Company (ITC), or ITC Entertainment as it was referred to in the United States, was a British company involved in production and distribution of television programmes. History Incorporated Television Programme Compan ...
. It follows the exploits of nine-year-old schoolboy Joe McClaine, who becomes a spy after his adoptive father invents a device capable of recording expert knowledge and experience and transferring it to another human brain. Armed with the skills of the world's top academic and military minds, Joe is recruited by the World Intelligence Network (WIN) as its "Most Special Agent". First broadcast on the ITV regional franchises between 1968 and 1969, the 30-episode series was the sixth and last of the Andersons' productions to be made primarily using a form of
marionette A marionette (; french: marionnette, ) is a puppet controlled from above using wires or strings depending on regional variations. A marionette's puppeteer is called a marionettist. Marionettes are operated with the puppeteer hidden or revealed ...
puppetry dubbed " Supermarionation". Their final puppet series, ''
The Secret Service ''The Secret Service'' is a 1969 British science fiction television series created by Gerry and Sylvia Anderson and filmed by their production company, Century 21, for ITC Entertainment. It follows the exploits of Father Stanley Unwin, a pup ...
'', would include extensive footage of live actors. As in the preceding series, ''
Captain Scarlet and the Mysterons ''Captain Scarlet and the Mysterons'', often shortened to ''Captain Scarlet'', is a British science fiction television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 Productions for distributor ...
'', the puppets of ''Joe 90'' are of natural body proportions as opposed to the caricatured design used for '' Thunderbirds'' and earlier Supermarionation productions. Though not as successful as Century 21's earlier efforts, ''Joe 90'' has been praised for the characterisation of its main puppet cast and the quality of its scale model sets and special effects. Commentators have interpreted the spy-fi theme and use of a boy protagonist as both a "kids-play-
Bond Bond or bonds may refer to: Common meanings * Bond (finance), a type of debt security * Bail bond, a commercial third-party guarantor of surety bonds in the United States * Chemical bond, the attraction of atoms, ions or molecules to form chemica ...
" concept and an enshrinement of children's imagination. The series has drawn some criticism for its lack of female characters, especially when compared to earlier Supermarionation productions. As with its earlier productions, Century 21 produced
tie-in A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prop ...
s from comic strips to toy cars. The series was syndicated in the United States in 1969, repeated in the UK in the 1990s and released on DVD in the 2000s. A live-action film adaptation has been proposed more than once but remains undeveloped.


Premise

''Joe 90'' is widely believed to be set in 2012 and 2013. The scriptwriters' guide stated that the year is 1998, while other sources place the series at an unspecified point in the early 21st century.Bentley: ''Episode Guide'', p. 142. The episode " The Unorthodox Shepherd" is implied to be set in 2013. Episode 13. The series revolves around the eponymous Joe, a nine-year-old schoolboy and the adopted son of widowed computer expert Professor Ian "Mac" McClaine. Ostensibly an ordinary father-and-son pair, the McClaines live in an Elizabethan-style cottage on the
Dorset Dorset ( ; archaically: Dorsetshire , ) is a county in South West England on the English Channel coast. The ceremonial county comprises the unitary authority areas of Bournemouth, Christchurch and Poole and Dorset. Covering an area of , ...
coast. In the basement of the cottage is a secret laboratory containing Mac's latest invention, the Brain Impulse Galvanoscope Record And Transfer (referred to by the acronym "BIG RAT"): a machine capable of recording a person's knowledge and experience and transferring it to the mind of another. The BIG RAT is centred around the "Rat Trap": a spinning, spherical cage in which the pre-recorded "brain patterns" are uploaded to the recipient. Sam Loover, a friend of Mac and an agent of the World Intelligence Network (WIN), recognises the potential of Joe and the BIG RAT and persuades the McClaines to pledge their services to the organisation. With the aid of the BIG RAT, Joe becomes a spy unlike any other: by taking on the brain patterns of expert adults, he gains the skills needed to undertake dangerous missions, while his youth helps him to avoid arousing enemy suspicion. Episode 1. As long as he wears a pair of special glasses, which contain electrodes that store the transferred brain patterns, he is able to carry out all manner of assignments – from piloting fighter aircraft Episode 20. Episode 25. Episode 27. to performing
neurosurgery Neurosurgery or neurological surgery, known in common parlance as brain surgery, is the medical specialty concerned with the surgical treatment of disorders which affect any portion of the nervous system including the brain, spinal cord and pe ...
Episode 12. to playing the piano. Episode 8. Known as WIN's "Most Special Agent", Joe 90 reports to Shane Weston, the network's commander-in-chief in London, and carries a specially-adapted school case featuring a secret compartment that contains a radio transceiver and high-capacity handgun.There is some inconsistency as to why Joe is codenamed "90". According to the series' publicity, he is so called because he is the 90th WIN agent to be based in London. However, the episode "Project 90" implies that it originates from "File Number 90", WIN's secret dossier on the BIG RAT (La Rivière, p. 185). Episode 4. The series ends with a clip show episode set on Joe's 10th birthday, in which a number of his missions are recalled as flashbacks during a surprise party. Episode 30. Like earlier Supermarionation series, ''Joe 90'' features secret organisations, Episode 3. rescue missions, Episode 11. global security threatsCull, p. 197. and advanced technology: Episode 18. the latter exemplified by the "Jet Air Car", a land-sea-air vehicle invented by Mac as the primary means of transport for him and Joe. Like the World Aquanaut Security Patrol (WASP) in '' Stingray'', the World Intelligence Network (WIN) is a global organisation referred to by an acronym.Cull, p. 199. In the fictional world of ''Joe 90'', the Cold War – significant when the series was first broadcast, due to the 1968 invasion of Czechoslovakia – has ended and a
world government World government is the concept of a single political authority with jurisdiction over all humanity. It is conceived in a variety of forms, from tyrannical to democratic, which reflects its wide array of proponents and detractors. A world gove ...
has been formed.Cull, p. 205. WIN is the successor to the Secret Intelligence Service, the
Central Intelligence Agency The Central Intelligence Agency (CIA ), known informally as the Agency and historically as the Company, is a civilian foreign intelligence service of the federal government of the United States, officially tasked with gathering, processing, ...
and the
KGB The KGB (russian: links=no, lit=Committee for State Security, Комитет государственной безопасности (КГБ), a=ru-KGB.ogg, p=kəmʲɪˈtʲet ɡəsʊˈdarstvʲɪn(ː)əj bʲɪzɐˈpasnəsʲtʲɪ, Komitet gosud ...
, which all merged to form the new global spy network. Although the first episode sees Joe hi-jack a prototype Russian fighter and bring it to England, this is revealed to be a fiction imagined by Weston to explain the types of espionage that the boy will perform as a WIN agent. This plot twist, which also reveals that Russia and the West are now allies, has been praised by media historian
Nicholas J. Cull Nicholas J. Cull (born 1964) is a historian and professor in the Master's in Public Diplomacy program at the Annenberg School for Communication and Journalism at the University of Southern California. He was the founding director of this pro ...
for its "progressiveness of spirit" and for demonstrating Gerry Anderson's wish to " akean end to the Cold War as a given in his work". Cull states that Anderson was motivated by what he viewed as a "duty to the rising generation to avoid perpetuating Cold War stereotypes". However, despite the existence of a world government, the nations of Earth are still divided into
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
and
Eastern Eastern may refer to: Transportation *China Eastern Airlines, a current Chinese airline based in Shanghai *Eastern Air, former name of Zambia Skyways *Eastern Air Lines, a defunct American airline that operated from 1926 to 1991 *Eastern Air Li ...
blocs. Here, Cull argues, ''Joe 90'' is similar to earlier Anderson series in that it "unashamedly capitalised on the Cold War cult of the secret agent whose skills defend the home from enemies unknown". Hostile entities include the Eastern Alliance, which dominates Asia and appears in the episodes "Attack of the Tiger" and "Mission X-41". "Arctic Adventure" and "Attack of the Tiger" combine the threat from the East with dangerous nuclear technology: in the former, Joe attempts to recover a lost atomic warhead from the ocean floor while avoiding enemy submarines; in the latter, he must destroy a nuclear device before it is launched into orbit to hold the world to ransom. Episode 15.Cull, p. 198. In contrast, "Big Fish" portrays nuclear technology as a force for good: in this episode, Joe pilots a damaged nuclear submarine out of the territorial waters of a
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n police state. Episode 10.


Production

''Joe 90'' was intended to be a different kind of Supermarionation series, with the emphasis less on action, gadgetry and special effects and more on
characterisation Characterization or characterisation is the representation of persons (or other beings or creatures) in narrative and dramatic works. The term character development is sometimes used as a synonym. This representation may include direct method ...
and plots that were more
spy thriller Spy fiction is a genre of literature involving espionage as an important context or plot device. It emerged in the early twentieth century, inspired by rivalries and intrigues between the major powers, and the establishment of modern intelligen ...
than science fiction.Bentley: ''Episode Guide'', p. 137.Bentley: ''Captain Scarlet'', p. 112.La Rivière, p. 182. According to Gerry Anderson, "The show majored on its characters, which I thought were all very good. The puppets had become so lifelike, I now strongly believed that they could carry the action without the usual massive assistance from futuristic hardware."Archer and Nicholls, p. 140. When it came to devising the series, Anderson was inspired by his early work as an assistant editor on films such as ''
The Wicked Lady ''The Wicked Lady'' is a 1945 British costume drama film directed by Leslie Arliss and starring Margaret Lockwood in the title role as a nobleman's wife who becomes a highwayman for the excitement. The film had one of the top audiences for a f ...
'' (1945), for which he handled recording tape on a daily basis.La Rivière, p. 177. While reflecting on the uses of the tape, Anderson made an association with the workings of the human brain: "I read somewhere that the human brain is controlled by electrical impulses and how thoughts are stored electronically. I started toying with the story potential of a process that would allow the recording of brain patterns and transferring them to another brain. I was really likening it to
magnetic recording Magnetic storage or magnetic recording is the storage of data on a magnetized medium. Magnetic storage uses different patterns of magnetisation in a magnetizable material to store data and is a form of non-volatile memory. The information is ac ...
, where material could be stored or transferred to another tape." As to naming the main character, Anderson remembered that Steve Zodiac, the protagonist of ''
Fireball XL5 ''Fireball XL5'' is a 1960s British children's science-fiction puppet television series about the missions of ''Fireball XL5'', a vessel of the World Space Patrol that polices the cosmos in the year 2062. Commanded by Colonel Steve Zodiac, ''XL5' ...
'', was originally to have had the surname "Ninety".La Rivière, p. 185.Archer and Hearn, p. 166. The series was commissioned by
Lew Grade Lew Grade, Baron Grade, (born Lev Winogradsky; 25 December 1906 – 13 December 1998) was a British media proprietor and impresario. Originally a dancer, and later a talent agent, Grade's interest in television production began in 1954 ...
in the autumn of 1967.
Pre-production Pre-production is the process of planning some of the elements involved in a film, television show, play, or other performance, as distinct from production and post-production. Pre-production ends when the planning ends and the content start ...
was completed in October while the last episodes of ''Captain Scarlet'' were being filmed.La Rivière, p. 179.
Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
ran from 13 November 1967 to mid-August 1968 on the two puppet stages at Century 21's studios on the
Slough Trading Estate The Slough Trading Estate founded in Slough in Buckinghamshire in 1920, was an early business park in the United Kingdom. According to the estate's owners and operators, Segro, Slough Trading Estate consists of of commercial property in Slough ...
in Berkshire.Archer and Hearn, p. 168.La Rivière, p. 184.Bentley: ''Captain Scarlet'', p. 114.
Slough Trading Estate The Slough Trading Estate founded in Slough in Buckinghamshire in 1920, was an early business park in the United Kingdom. According to the estate's owners and operators, Segro, Slough Trading Estate consists of of commercial property in Slough ...
: (principal photography and editing)
Each episode took an average of two weeks to film. The script for the first episode, "
The Most Special Agent "The Most Special Agent" is the first episode of ''Joe 90'', a British Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by their production company AP Films#Century 21, Century 21 for ITC Entertai ...
", was written by Anderson and his wife Sylvia as had been the case on earlier series created by the couple. Before WIN was devised, Joe was to have become the "Most Special Agent" of the CIA. Most of the episodes were written by Tony Barwick, with Shane Rimmer contributing six scripts. Rimmer was hired while co-authoring a book with Barwick, who initially offered him a two-script contract (these were filmed as the episodes "Splashdown" and "Big Fish"). Occupied by ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British science fiction puppet film based on '' Thunderbirds'', a Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 Productions. Written by ...
'' and his live-action film '' Doppelgänger'', Gerry Anderson was unable to serve as producer as he had on ''Captain Scarlet''. The role was assumed by Reg Hill and David Lane. Lane remembered that as producer he was responsible for "looking at the scripts, the effects, the puppets, the whole thing really". He found support in Anderson's long-serving collaborator Desmond Saunders, who directed the first episode and stayed on as production manager for the rest of the series. ''Joe 90''s other directors included Leo Eaton, Alan Perry and Ken Turner, all of whom had directed episodes of ''Captain Scarlet'', and Peter Anderson, who was promoted from assistant director to replace Brian Burgess and Robert Lynn. A Christmas-themed episode, " The Unorthodox Shepherd", featured location shooting to an extent that Century 21 had never attempted before. The final Supermarionation series, ''
The Secret Service ''The Secret Service'' is a 1969 British science fiction television series created by Gerry and Sylvia Anderson and filmed by their production company, Century 21, for ITC Entertainment. It follows the exploits of Father Stanley Unwin, a pup ...
'', advanced this hybrid format by combining puppet sequences with extensive footage of live actors.Archer and Hearn, p. 180.


Design

Keith Wilson and Grenville Nott took over from Bob Bell as heads of the art department and built the inside of Culver Bay Cottage from a design by Mike Trim. Anderson remembered being pleased with the cottage set: "The interior, with its beams and lovely soft furnishings, was really beautiful." The BIG RAT model was built by the newly-formed Century 21 Props (or Electronics), which was based in Bourne EndCentury 21 Props: (props and electronics) and was responsible for making the gadget props that appear in the series.Archer and Hearn, p. 171.Archer and Nicholls, p. 141. Though busy with ''Thunderbird 6'' and ''Doppelgänger'',
Derek Meddings Derek Meddings (15 January 1931 – 10 September 1995) was a British film and television special effects designer. He was initially noted for his work on the " Supermarionation" TV puppet series produced by Gerry Anderson, and later for the ...
briefly reprised his role as special effects director to construct Mac's Jet Air Car. The vehicle was a disappointment to Anderson, who commented that it "looked like no other piece of hardware we had had previously, but I was wary of canning it as I feared I might be becoming stereotyped."Archer and Hearn, p. 170. Stephen La Rivière, author of ''Filmed in Supermarionation: A History of the Future'', considers the Jet Air Car an update of Supercar from Anderson's series of the same name. However, he agrees that while the car is ''Joe 90''s "star vehicle", it is unimpressive compared to the "beautiful, sleek design of its predecessor".


Puppets

The Supermarionation puppets of ''Joe 90'' were the naturally-proportioned kind that had been introduced for ''Captain Scarlet''. The drive for increased realism in all design aspects that had begun with the preceding series continued in ''Joe 90''. Except for Captains Scarlet and
Blue Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when ...
, all of the main character puppets from ''Captain Scarlet'' were re-used. Few new puppets were made, the only notable exceptions being Mac (who was sculpted on "
bouncing bomb A bouncing bomb is a bomb designed to bounce to a target across water in a calculated manner to avoid obstacles such as torpedo nets, and to allow both the bomb's speed on arrival at the target and the timing of its detonation to be pre-deter ...
" designer Barnes Wallis), Joe and Mrs Harris. Joe was the first child marionette to be made as part of the new generation of Supermarionation puppets.La Rivière, p. 180. The puppets of Sam Loover and Shane Weston had each made several guest appearances in ''Captain Scarlet''. For their regular roles in ''Joe 90'' they were given a range of alternative "mood" heads, including "smilers", "frowners" and "blinkers". The Weston puppet was also re-wigged. Many of Century 21's "revamp puppets", which had played supporting characters in ''Captain Scarlet'', were copied in darker skin colours to portray a range of ethnicities. As two stages were being used for filming, the "expressionless" main character puppets were also duplicated. Like ''Captain Scarlet'', ''Joe 90'' also featured "under-control" puppets that were manipulated by levers from under the set instead of wires from an overhead gantry.


Music

The theme and incidental music was composed by
Barry Gray Barry Gray (born John Livesey Eccles; 18 July 1908 – 26 April 1984) was a British musician and composer best known for his collaborations with television and film producer Gerry Anderson. Life and career Born into a musical family in Blackburn ...
. Episodes begin with either a
cold open A cold open (also called a teaser sequence) is a narrative technique used in television and films. It is the practice of jumping directly into a story at the beginning of the show before the title sequence or opening credits are shown. In Amer ...
(a first for an Anderson series) or the title sequence, which sees Joe receiving a brain pattern from the BIG RAT. The opening theme is dominated by the notes of guitarist
Vic Flick Vic (; es, Vic or Pancracio Celdrán (2004). Diccionario de topónimos españoles y sus gentilicios (5ª edición). Madrid: Espasa Calpe. p. 843. ISBN 978-84-670-3054-9. «Vic o Vich (viquense, vigitano, vigatán, ausense, ausetano, ausonense): ...
, known for performing lead guitar in the "
James Bond Theme The "James Bond Theme" is the main signature theme music of the James Bond films and has featured in every Eon Productions Bond film since '' Dr. No'', released in 1962. Composed by Monty Norman (with arrangements for film provided by John Bar ...
" from the film '' Dr. No'' (1962). In Anderson's biography, ''What Made Thunderbirds Go!'', the ''Joe 90'' theme is described as a "dizzying piece of psychedelic pop art that could have been produced only in the late Sixties". The closing credits are superimposed over images of objects such as Joe's spectacles and WIN badge. While the concepts for these images were photographic, the final versions were augmented with airbrush artwork. Besides the music for the first episode, "The Most Special Agent", Gray composed incidental music for a further 20 episodes. This music was recorded between 18 January and 27 September 1968, beginning with the titles and the first episode tracks in a session at the
Olympic Sound Studios Olympic Studios was a renowned British independent commercial recording studio based in Barnes, London. It is best known for its recordings of many artists throughout the late 1960s to the first decade of the 21st century, including Jimi Hendr ...
in London
Olympic Sound Studios Olympic Studios was a renowned British independent commercial recording studio based in Barnes, London. It is best known for its recordings of many artists throughout the late 1960s to the first decade of the 21st century, including Jimi Hendr ...
: (music recording)
and ending with the music for "See You Down There" at CTS Studios. Recording was sometimes conducted at Gray's house in
Esher Esher ( ) is a town in Surrey, England, to the east of the River Mole. Esher is an outlying suburb of London near the London-Surrey Border, and with Esher Commons at its southern end, the town marks one limit of the Greater London Built-Up ...
.Barry Gray Studio: (music recording) Gray's compositions occasionally required guest talent. The piano music in the episode "International Concerto" was performed by Robert Docker (while the child's hands seen in the close-up shots of Joe playing belonged to Gray's son, Simon).Bentley: ''Episode Guide'', p. 141. "Lone-Handed 90" features a recurring harmonica played by Tommy Reilly.Bentley: ''Episode Guide'', p. 146. Silva Screen Records released a ''Joe 90'' soundtrack CD in 2006. Rating the CD three-and-a-half stars out of five,
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
reviewer William Ruhlmann comments that while the music is "not great writing" it remains "perfectly adequate, if not inspired." Earlier releases include a 45 rpm gramophone record, ''Title Theme from the ATV Series Joe 90'', which also featured various incidental music.


Voice cast

Compared to ''Captain Scarlet'', ''Joe 90'' features a smaller cast of just five regular characters. Like the preceding series, it has been described as more "English-sounding" than ''Thunderbirds'', the Andersons having dispensed with the idea that the main character should be a "square-jawed, fair-skinned male with a Mid-Atlantic accent".Archer and Hearn, p. 169. Instead, ''Joe 90'' focuses on the strong American supporting characters of Sam Loover and Shane Weston. * Len Jones as Joe McClaine. For realism, Joe was voiced by
child actor The term child actor or child actress is generally applied to a child acting on stage or in movies or television. An adult who began their acting career as a child may also be called a child actor, or a "former child actor". Closely associated t ...
Jones instead of an actress (as was usually the case for child characters in earlier Supermarionation series).La Rivière, p. 181. Gerry Anderson commented that having a woman voice a boy "always sounded rather odd to me. It never sounded like a real little boy ... With ''Joe 90'', I suggested finding a British kid and making him repeat the lines parrot fashion." He described Jones' performance as "only adequate, but at least it sounded authentic." *
Rupert Davies Rupert Davies FRSA (22 May 191622 November 1976) was a British actor. He is best remembered for playing the title role in the BBC's 1960s television adaptation of '' Maigret'', based on Georges Simenon's novels. Life and career Military s ...
as Professor Ian "Mac" McClaine. At the time of production, Davies was well known for playing
Maigret Jules Maigret (), or simply Maigret, is a fictional French police detective, a '' commissaire'' ("commissioner") of the Paris ''Brigade Criminelle'' ('' Direction Régionale de la Police Judiciaire de Paris:36, Quai des Orfèvres''), created b ...
in the TV series of the same name, a role that had left him
typecast In film, television, and theatre, typecasting is the process by which a particular actor becomes strongly identified with a specific character, one or more particular roles, or characters having the same traits or coming from the same social or ...
. He was the most distinguished actor yet to contribute to an Anderson series. In Gerry Anderson's biography ''What Made Thunderbirds Go!'', Simon Archer and Marcus Hearn describe Mac's "warm yet distinguished" English tones as a "perfect counterpoint" to Sam Loover and Shane Weston. * Keith Alexander as Sam Loover. Alexander had previously voiced characters in ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British science fiction puppet film based on '' Thunderbirds'', a Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 Productions. Written by ...
'' as a replacement for
Ray Barrett Raymond Charles Barrett (2 May 19278 September 2009) was an Australian actor. During the 1960s, he was a leading actor on British television, where he was best known for his appearances in ''The Troubleshooters'' (1965–1971). From the 1970s, ...
. During the 1960s, he also provided the voice of another puppet character, Topo Gigio, on ''
The Ed Sullivan Show ''The Ed Sullivan Show'' is an American television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York entertainment columnist Ed Sullivan. It was replaced in September 1971 by the '' CBS Sunday Night M ...
'' in the US. * David Healy as Shane Weston. Healy, an American expatriate actor, had voiced guest characters in ''Captain Scarlet'' and often played transatlantic characters in British television. *
Sylvia Anderson Sylvia Beatrice Anderson (; 25 March 1927 – 15 March 2016) was an English television and film producer, writer, voice actress and costume designer, best known for her collaborations with Gerry Anderson, her husband between 1960 and 1981. In a ...
as Mrs Harris, the McClaines' housekeeper, who is unaware of their involvement with WIN. Anderson was best known for voicing Lady Penelope in ''Thunderbirds'' and its film sequels. Supporting characters were voiced by Alexander, Healy and Anderson as well as returning voice actors
Gary Files Gary Files is an Australian-Canadian actor, theatre director and radio writer who has worked in Australia, Canada and the United Kingdom. Resident in Australia since 1976, Files is noted for the accentual versatility of his radio-based voice a ...
, Martin King,
Jeremy Wilkin David Jeremy Wilkin (6 June 1930 – 19 December 2017) was an English actor, best known for his contributions to the television productions of Gerry Anderson. Born in Byfleet, Surrey, Wilkin emigrated to Toronto, Ontario, Canada after completi ...
, Shane Rimmer and (for one episode, "Viva Cordova") Liz Morgan. Rimmer and Morgan were not credited for their contributions.Bentley: ''Episode Guide'', p. 139. Files said that he was "tickled pink" to be working with Davies, commenting: "I hated the way that so many so-called producers wouldn't meet his eye. He was Maigret forever, you see, in their eyes." On her one role in ''Joe 90'', Morgan said: "They needed a voice, they called around and everyone else was out shopping. So they called me in."


Broadcast

''Joe 90'' debuted on
ATV Midlands Associated Television was the original name of the British broadcaster ATV, part of the Independent Television (ITV) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and ...
and
Tyne Tees Television ITV Tyne Tees, previously known as Tyne Tees, Channel 3 North East and Tyne Tees Television, is the ITV television franchise for North East England and parts of North Yorkshire. Tyne Tees launched on 15 January 1959 from studios at a converte ...
in late September 1968. Broadcasts on
LWT London Weekend Television (LWT) (now part of the non-franchised ITV London region) was the ITV network franchise holder for Greater London and the Home Counties at weekends, broadcasting from Fridays at 5.15 pm (7:00 pm from 1968 un ...
, Southern Television and
Anglia Television ITV Anglia, previously known as Anglia Television, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge and Northampton. ITV Anglia is owned and operated b ...
began shortly after. The series reached
Harlech Harlech () is a seaside resort and community in Gwynedd, north Wales and formerly in the historic county of Merionethshire. It lies on Tremadog Bay in the Snowdonia National Park. Before 1966, it belonged to the Meirionydd District of the 19 ...
and
Channel Television ITV Channel Television, previously Channel Television, is a British television station which has served as the ITV contractor for the Channel Islands since 1962. It is based in Jersey and broadcasts regional programme for insertion into the ...
in November and Granada Television on Christmas Day. Granada, which started its run with the Christmas-themed " The Unorthodox Shepherd" rather than "
The Most Special Agent "The Most Special Agent" is the first episode of ''Joe 90'', a British Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by their production company AP Films#Century 21, Century 21 for ITC Entertai ...
", was one of several broadcasters to transmit the series under the alternative title ''The Adventures of Joe 90''. In the US, ''Joe 90'' aired in first-run syndication in 1969. The series had several UK
re-run A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the word ...
s during the 1970s but was not shown on
Yorkshire Television ITV Yorkshire, previously known as Yorkshire Television and commonly referred to as just YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV (TV network), ITV network. Until 19 ...
until 1981.''Supermarionation Classics'', p. 290. Some broadcasters used an alternative version of the title sequence beginning with a zoom-in shot of Joe's special glasses accompanied by a voice-over from
Tim Turner Tim Turner (7 September 1924 – 1987) was an English actor who performed during the 1950s and 1960s. Life and career He was born John Freeman Turner in Bexley, Kent. Before becoming a film and television actor, Turner was a popular leading ...
stating: "These are Joe 90's special glasses. Without them, he's a boy. Wearing them, he's an expert." These words, intended to warn young viewers not to endanger themselves by copying Joe's exploits, have sometimes been wrongly attributed to Keith Alexander. In 1994, ''Joe 90'' was shown on
BBC1 BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, ...
.Archer and Hearn, p. 260. Rights holder PolyGram cleared the series for broadcast on the condition that the title sequence's "zooming" ''Joe 90'' logo be replaced with a static version to distinguish it from the logo for G.I. Joe toys. The video tapes used for broadcast were 16 mm transfers of the original 35 mm film and were edited for timing reasons: cold opens were moved so that all episodes began with the title sequence, while the end titles were shrunk to allow a
CBBC CBBC (initialised as Children's BBC and also known as the CBBC Channel) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the bran ...
presenter to read out viewer birthday cards. A simultaneous run on
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
presented the episodes in their original forms. In 2009, the series aired on the UK
Sci Fi Channel Syfy (formerly Sci-Fi Channel, later shortened to Sci Fi; stylized as SYFY) is an American basic cable channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. Lau ...
alongside ''Thunderbirds'' and ''Captain Scarlet''.


Reception

Author John Peel questions Mac's ethics in "experimenting on" Joe to further the development of the BIG RAT.Peel, p. 247. On Joe as a secret agent he jokingly remarks "presumably there are no child labour laws in the future!" La Rivière's attention is drawn to Mac's line at the end of the first episode: the admonition "Don't come crying to me if you get hurt!" demonstrates the professor's willingness to "abnegate all parental responsibility". Noting ''Joe 90''s subscription to "wider themes in Cold War culture", Cull likens the BIG RAT's capabilities to brainwashing but concludes that fundamentally it is "benign" technology. The stronger violence introduced in ''Captain Scarlet'' is sometimes evident in ''Joe 90'': in "Hi-Jacked", Joe kills an enemy with a grenade, while in "Project 90", Mac narrowly avoids having his head pulverised by a drill. Desmond Saunders comments: "There was an unpleasant side to he serieswhich I never really understood. There was something about it that was very strange and sinister." Producer David Lane praises the series for its humour, contrasting this with the darker tone of ''Captain Scarlet''. He believes ''Joe 90'' to be considerably more family-friendly, summing it up as "a great little programme". Anthony Clark of the
British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery (United Kingdom), National Lot ...
commends ''Joe 90'' for including more effective characterisation than ''Captain Scarlet'', also praising the writing and
Barry Gray Barry Gray (born John Livesey Eccles; 18 July 1908 – 26 April 1984) was a British musician and composer best known for his collaborations with television and film producer Gerry Anderson. Life and career Born into a musical family in Blackburn ...
's musical score. La Rivière highlights the connection between the boy protagonist and the theme of espionage, writing that the series' premise "taps into the fantasy indulged by most boys that they, even at nine years old, can be
James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors have ...
." Writer John R. Cook agrees with La Rivière's points on viewer self-identification, describing the series as "wish-fulfilment fantasy" and Joe as a reflection of the young target audience.Cook, p. 97. Comparisons have been made to other media featuring child spies, such as the '' Spy Kids'' films and the ''
Alex Rider ''Alex Rider'' is a series of spy novels written by British author Anthony Horowitz. The novels revolve around a teenage spy named Alex Rider and is primarily aimed towards young adults. The series currently comprises thirteen novels, as we ...
'' novels. La Rivière notes the intimacy of the premise and the predominantly male characters, suggesting that ''Joe 90'' is "very much a ''Boy's Own'' adventure." Of the 30 episodes, only ten feature female characters, a fact that La Rivière attributes to Century 21's pre-occupation with ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British science fiction puppet film based on '' Thunderbirds'', a Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 Productions. Written by ...
'' and '' Doppelgänger''. Peel suggests that the absence of women makes ''Joe 90'', along with several other Anderson productions, inferior to '' Thunderbirds''.Peel, p. 243. Grouping ''Joe 90'' with ''
Supercar A supercar – also called exotic car – is a loosely defined description of street-legal, high-performance sports cars. Since the 2010s, the term hypercar has come into use for the highest performing supercars. Supercars commonly serve as t ...
'' and ''
The Secret Service ''The Secret Service'' is a 1969 British science fiction television series created by Gerry and Sylvia Anderson and filmed by their production company, Century 21, for ITC Entertainment. It follows the exploits of Father Stanley Unwin, a pup ...
'', Peel concludes that it is "hardly coincidental that these tend to be the least-loved of nderson'sseries; he had, after all, ignored half of his potential audience." He also questions comparisons to the ''James Bond'' films, arguing that "being a somewhat nerdy kid with glasses and brain implants was not really thrilling." Both Anderson and Cull suggest that the series, with its bespectacled protagonist, boosted the self-confidence of young viewers who wore glasses. The name "Joe 90" has become a popular term of endearment for both children and adults who wear glasses similar to Joe's, such as snooker player
Dennis Taylor Dennis Taylor (born 19 January 1949) is a Northern Irish retired professional snooker player and current commentator. He is best known for winning the 1985 World Snooker Championship, where he defeated the defending champion Steve Davis in a ...
. During the 1990s, comparisons were made between Joe and then-Prime Minister John Major, also known for his large glasses. Jeff Evans, author of ''The Penguin TV Companion'', criticises the glasses as a plot device, writing that they make Joe "look more like the class swot than a secret agent." Cook reads further into the series' theme of child empowerment, writing that ''Joe 90'' creates a " technological utopia" around youth. He comments: "Through the character of Joe, his brain hardwired at the start of each episode into the BIG RAT supercomputer, the young are shown to be literally at one with technology." Cook suggests that BIG RAT's ability to provide Joe with instant access to brain patterns could be interpreted as a prediction of the development of the Internet. With his added knowledge and experience, Joe becomes the manifestation of '' homo superior'', and yet his youth and imagination grant him the power to change the world in ways that no adult could. In this respect, Cook regards ''Joe 90'' as a forerunner of ''
The Tomorrow People ''The Tomorrow People'' is a British children's science fiction television series created by Roger Price. Produced by Thames Television for the ITV Network, the series first ran from 30 April 1973 to 19 February 1979. The theme music was ...
'', another series featuring themes of transcendence in children. This concept, Cook suggests, is evident in the title "''Joe 90''" itself: "No longer is oea nine-year-old boy but instead his status and capacities have been multiplied tenfold to transform him into agent 'Joe 90', his name an appealing futuristic echo of the then distant year of 1990." Ultimately, ''Joe 90'' has proven to be less successful than earlier Anderson productions.Bentley: ''Captain Scarlet'', p. 115. The authors of ''Supermarionation Classics'' praise the writing and model work but add that the series "failed to arouse more than a passing interest" with some fans. Stephen Hulse refers to ''Joe 90'' as "technically accomplished" and "clearly the most child-oriented" of the Andersons' later puppet productions, but also calls it one of their "lesser series". The series' spy-fi theme was further developed in the following Supermarionation series, ''The Secret Service'', which like ''Joe 90'' features an unconventional secret agent (a vicar – Father Stanley Unwin) and an intelligence agency with an acronym for a name (BISHOP – short for "British Intelligence Service Headquarters, Operation Priest").


Adaptations

In 1981, the New York branch of
ITC Entertainment The Incorporated Television Company (ITC), or ITC Entertainment as it was referred to in the United States, was a British company involved in production and distribution of television programmes. History Incorporated Television Programme Compan ...
released a ''Joe 90''
compilation film A compilation film, or compilation movie is a film composed of scenes and shots taken from two or more prior films and edited together so as to make a new film, whether on the same or a different subject. The most common example would be a docum ...
, ''The Amazing Adventures of Joe 90'', comprising the episodes "
The Most Special Agent "The Most Special Agent" is the first episode of ''Joe 90'', a British Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by their production company AP Films#Century 21, Century 21 for ITC Entertai ...
", "Splashdown", "Attack of the Tiger" and "Arctic Adventure".Bentley: ''Episode Guide'', p. 361.Bentley: ''Episode Guide'', p. 362. Intended to boost US
syndication Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...
sales, the film was one of several Anderson anthologies to be released in the 1980s under the promotional banner "Super Space Theater". "The Most Special Agent" was re-edited to remove its framing sequences, thus giving the impression that Joe's theft of the MiG-242 is a real mission rather than a fiction. The
British Board of Film Classification The British Board of Film Classification (BBFC, previously the British Board of Film Censors) is a non-governmental organisation founded by the British film industry in 1912 and responsible for the national classification and censorship of f ...
rated the film PG, though the episodes are individually rated U. In 2001, three ''Joe 90''-themed "trailers" were filmed to accompany the BBC nostalgia series '' I Love The '90s''. Each of these depicts Joe entering the BIG RAT and receiving the brain pattern of a 1990s household name, from
Liam Gallagher William John Paul Gallagher (born 21 September 1972) is an English singer and songwriter. He achieved fame as the lead vocalist of the rock band Oasis from 1991 to 2009, and later fronted the rock band Beady Eye from 2009 to 2014, before starti ...
to Vic Reeves to the character of Garth (played by
Dana Carvey Dana Thomas Carvey (born June 2, 1955) is an American stand-up comedian, actor, impressionist, screenwriter, and producer. He is best known for his seven seasons as a cast member on ''Saturday Night Live'' from 1986 to 1993, which earned him fiv ...
) from the film '' Wayne's World''. The trailers are included as a special feature on the ''Joe 90'' Region 2 DVD box set. In the 1980s, the rights to the ITC productions belonged to PolyGram Television. They were later sold to Carlton International and then Granada International, which merged with Carlton in 2004 to form ITV Global Entertainment, a division of
ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc is listed on the ...
. In the 1990s, PolyGram proposed a live-action film adaptation of ''Joe 90''. In 2003, ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' reported that a film version was in the planning stages with
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
producing. The film remains undeveloped. In 2005, while discussing obtaining remake rights from Granada, Anderson said: "We have regular meetings and although they are very polite and very nice, nothing ever happens." Anderson died in 2012.


Merchandise

Tie-ins included a range from Century 21 Toys comprising friction-drive and battery-operated versions of the Jet Air Car and Sam Loover's car. Also available were Joe's WIN briefcase (complete with replica gadgets and pistol) and his WIN badge (reading "Most Special Agent"). ''Joe 90'' was also given its own weekly comic, ''Joe 90 Top Secret'', published by
City Magazines City Magazines was a British publisher of weekly comics and men's magazines that operated from the mid-1950s to the mid-1970s. The company's most notable publications were comics magazines based on licensed television properties, including '' TV ...
, which ran for 34 issues and presented the TV episodes in strip form, while also including strips based on the TV shows ''
The Champions ''The Champions'' is a British espionage thriller/science fiction/occult detective fiction adventure television series. It was produced by Lew Grade's ITC Entertainment production company, and consists of 30 episodes broadcast in the UK on IT ...
'' and ''
Land of the Giants ''Land of the Giants'' is a one-hour American science fiction television series that aired on ABC for two seasons, beginning on September 22, 1968 and ending on March 22, 1970. The show was created and produced by Irwin Allen. ''Land of the Gi ...
''. In September 1969, ''Joe 90 Top Secret'' merged with '' TV21'' (formerly ''TV Century 21'') to form ''TV21 and Joe 90''. After a further 36 issues, the ''Joe 90'' strips were dropped and the title reverted to ''TV21''. Other print media included 1968 and 1969 ''Joe 90'' annuals by Century 21 Publishing/City Magazines as well as two short novels by May Fair Books: ''Joe 90 and the Raiders'' and ''Joe 90 in Revenge''. During the 1990s, ''Joe 90'' appeared as a comic strip in the '' Funday Times''. Strips from the discontinued ''Joe 90 Top Secret'' were reprinted in a new publication, ''Joe 90'', which was launched to tie in with the 1994 BBC repeats. After seven issues, this merged into
Fleetway Fleetway Publications was a magazine publishing company based in London. It was founded in 1959 when the Mirror Group acquired the Amalgamated Press, then based at Fleetway House, Farringdon Street, London. It was one of the companies that merg ...
's ''Thunderbirds'' comic.


Home video

In the 1980s, Channel 5 (later PolyGram Video) released the series on home video in the UK. The eight-volume set featured the episodes "
The Most Special Agent "The Most Special Agent" is the first episode of ''Joe 90'', a British Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by their production company AP Films#Century 21, Century 21 for ITC Entertai ...
", "Splashdown", "Attack of the Tiger" and "Arctic Adventure" in their re-edited forms from the 1981 compilation film ''The Amazing Adventures of Joe 90'', which itself received three video releases in the 1980s. Re-released in 1992, the set used 16 mm prints of poorer quality than the original film. In 2002, Carlton released a five-disc Region 2 DVD box set sourced from a digital remaster of the original 35 mm prints. This was followed by Region 1 and Region 4 releases in 2003. A French-language release – ''Joe 90: Agent Très Spécial'' – hit the Canadian market in 2004. Through these releases, the episodes that make up the compilation film were made commercially available in their unedited forms for the first time. DVD releases: Blu-ray releases (UK):


Footnotes


References

Primary sources Secondary sources Works cited * * * * * * * * * Production locations


External links

*
BIG RAT
{{ITC Distributions British children's science fiction television series 1960s British children's television series 1960s British science fiction television series 1968 British television series debuts 1969 British television series endings Brain–computer interfacing in fiction British children's action television series British television shows featuring puppetry English-language television shows Fictional British secret agents First-run syndicated television programs in the United States Flying cars in fiction ITV children's television shows Marionette films Television series about intelligence agencies Television series about orphans Television series by ITC Entertainment Television series set in 2012 Television series set in 2013 Television shows set in Dorset Television shows set in London British spy fiction