Jorge Álvarez (1932 – July 5, 2015) was an Argentine

publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

and

record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...

, considered one of the most important promoters of

Argentine culture The culture of Argentina is as varied as the country's geography and is composed of a mix of ethnic groups. Modern Argentinian culture has been influenced largely by Italian, Spanish, and other European immigration, while there is still a less ...

in the 1960s and 1970s, first in the world of literature and later in the world of music. In 1963, he founded the publishing house Editorial Jorge Álvarez and later Ediciones de la Flor, from which he released the work of writers like

Rodolfo Walsh Rodolfo Jorge Walsh (January 9, 1927 – March 25, 1977) was an Argentine writer and journalist of Irish Argentine, Irish descent, considered the founder of investigative journalism. He is most famous for his ''Carta Abierta de un Escritor a la Ju ...

Ricardo Piglia Ricardo Piglia (November 24, 1941 in Adrogué, Argentina – January 6, 2017 in Buenos Aires) was an Argentine author, critic, and scholar best known for introducing hard-boiled fiction to the Argentine public. Biography Born in Adrogué, Piglia ...

Manuel Puig Juan Manuel Puig Delledonne (December 28, 1932 – July 22, 1990), commonly called Manuel Puig, was an Argentine author. Among his best-known novels are '' La traición de Rita Hayworth'' (''Betrayed by Rita Hayworth'', 1968), ''Boquitas pint ...

, Joaquín Lavado,

David Viñas David Viñas (July 28, 1927 – March 10, 2011) was an Argentine dramatist, critic, and novelist. Life and career Viñas was born and raised in Buenos Aires, and enrolled in the University of Buenos Aires, becoming head of the Argentine Univer ...

Marta Lynch Marta Lynch was the pseudonym of Marta Lía Frigerio (Buenos Aires, 8 March 1925 – 8 October 1985), an Argentines, Argentinian writer. She wrote seven novels and nine collections of short prose. Life Born in Buenos Aires, she studied philolog ...

Leopoldo Torre Nilsson Leopoldo Torre Nilsson (5 May 1924 – 8 September 1978), also known as Leo Towers and as Babsy, was an Argentine film director, producer and screenwriter. Born as Leopoldo Torres Nilsson (he later changed his paternal surname from Torres to ...

and

Juan José Saer Juan José Saer ( Serodino, Santa Fe, Argentina, June 28, 1937Paris, France, June 11, 2005) was an Argentine writer, considered one of the most important in Latin American literature and in Spanish-language literature of the 20th century. He is ...

, as well as the ''

Mafalda ''Mafalda'' () is an Argentine comic strip written and drawn by cartoonist Quino. The strip features a six-year-old girl named Mafalda, who reflects the Argentinian middle class and progressive youth, is concerned about humanity and world peace, ...

'' comic strip by cartoonist

Quino Joaquín Salvador Lavado Tejón, better known by his pen name Quino (; 17 July 193230 September 2020), was an Argentinian cartoonist. His comic strip ''Mafalda'' (which ran from 1964 to 1973) is popular in many parts of the Americas and Europe ...

. Between 1963 and 1968, he published around three hundred books that marked "a milestone in

Argentine Argentines (mistakenly translated Argentineans in the past; in Spanish (masculine) or (feminine)) are people identified with the country of Argentina. This connection may be residential, legal, historical or cultural. For most Argentines, s ...

and

Latin American literature Latin American literature consists of the oral and written literature of Latin America in several languages, particularly in Spanish, Portuguese, and the indigenous languages of the Americas. It rose to particular prominence globally during the ...

." In 1968 he founded the

independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented ...

Mandioca, nicknamed "the kids' mother", which was a great promoter for the burgeoning

Spanish-language rock Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...

movement. Through this platform, he produced influential

Argentine rock Argentine rock (known locally as ''rock nacional'' , "national rock" in the sense of "local", "not international") is rock music composed or performed by Argentine bands or artists mostly in Spanish. Argentine rock began by recycling hits of Eng ...

artists such as

Manal Manal was an Argentine rock group. Together with Almendra and Los Gatos, they are considered founders of Argentine rock.Miguel Abuelo Miguel Angel Peralta, (March 21, 1946 – March 26, 1988) known by his artistic name Miguel Abuelo, was an Argentine rock musician and singer. Early days A native of Munro, in the Greater Buenos Aires industrial belt, Miguel Peralta was one of ...

, Moris, Vox Dei,

Alma y Vida Alma y Vida were a musical group in Argentina during the first half of the 1970s. Composed of jazz musicians that turned to rock music in the late 1960s (Carlos Mellino was a member of The Seasons), while other future members were regular visitors ...

and

Tanguito José Alberto Iglesias (September 16, 1944 – May 19, 1972), better known as Tango or its diminutive Tanguito or Ramses VII, was an Argentine rock singer-songwriter. Born into a working-class family from western Greater Buenos Aires, he began ...

, among others. Later, through the Music Hall and Talent-Microfón labels, he worked with

Pescado Rabioso Pescado Rabioso (Rabid Fish) were an Argentinian rock band led by Argentine musician Luis Alberto Spinetta from 1971 to 1973. Initially a trio accompanied by drummer Black Amaya and bassist Osvaldo "Bocón" Frascino, they became a quartet with the ...

Sui Generis ''Sui generis'' ( , ) is a Latin phrase that means "of its/their own kind", "in a class by itself", therefore "unique". A number of disciplines use the term to refer to unique entities. These include: * Biology, for species that do not fit in ...

Invisible Invisibility is the state of an object that cannot be seen. An object in this state is said to be ''invisible'' (literally, "not visible"). The phenomenon is studied by physics and perceptual psychology. Since objects can be seen by light in ...

, Color Humano, La Cofradía de la Flor Solar and Billy Bond. In 1971, he acted in

Edgardo Cozarinsky Edgardo Cozarinsky (; born 1939 in Buenos Aires, Argentina) is a writer and filmmaker. He is best known for his Spanish-language novel ''Vudú urbano''. Life Cozarinsky was born to an Argentine family of Ukrainian-Jewish descent. His name reflects ...

's 1971 film ''Puntos suspensivos o Esperando a los bárbaros''. Due to the civil-military dictatorship—which warned him that he was "creating a revolutionary youth"— Álvarez had to go into exile in

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

in 1977, where he produced Spanish artists such as

Antonio Flores Antonio González Flores (14 November 1961 – 30 May 1995) was a Spanish singer-songwriter and actor. He was Romani on his father's side and maternal grandmother side. Antonio is known for his pop rock style of singing. His songs, which he ...

Mecano Mecano was a Spanish pop band formed in 1981 and active until 1992. Mecano became one of the most successful Spanish pop bands of all time. The band is still the best-selling Spanish band, with over 25 million records worldwide. They were consid ...

, Olé Olé,

Marta Sánchez Marta Sánchez López (born 8 May 1966) is a Spanish singer. She has sold in excess of 10 million albums. Biography Marta was born in Madrid (Spain). Her father, Antonio Sánchez Camporro, was an Asturian opera singer. She began her musical ...

and

Joaquín Sabina Joaquín Ramón Martínez Sabina (born 12 February 1949) is a Spanish musician, singer, composer, and poet. His songs usually treat about love, heartbreaks and society with a large usage of literary figures similarly to the baroque-literature st ...

. In 2011 he returned to Argentina and in 2013 he published his memoirs. He died on July 5, 2015 and a wake took place at the

National Library of the Argentine Republic The Mariano Moreno National Library ( es, Biblioteca Nacional Mariano Moreno) is the largest library in Argentina. It is located in the barrio of Recoleta in Buenos Aires. The library is named after Mariano Moreno, one of the ideologists of the M ...

in Buenos Aires.

References

External links

Ediciones de la Flor
official website
Pidamos peras a Jorge Álvarez
catalog of an exhibition at the

{{DEFAULTSORT:Alvarez, Jorge Argentine record producers Businesspeople from Buenos Aires 1932 births 2015 deaths

See also

References

External links