public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öf ...
conglomerate
Conglomerate or conglomeration may refer to:
* Conglomerate (company)
* Conglomerate (geology)
* Conglomerate (mathematics)
In popular culture:
* The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes
** ...
manufacturer of automobiles, motorcycles, and power equipment, headquartered in
Minato, Tokyo
is a special ward in Tokyo, Japan. It is also called Minato City in English.
It was formed in 1947 as a merger of Akasaka, Azabu and Shiba wards following Tokyo City's transformation into Tokyo Metropolis. The modern Minato ward exhibits t ...
, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a production of 400 million by the end of 2019, as well as the world's largest manufacturer of
internal combustion engine
An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal co ...
s measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. In 2015, Honda was the eighth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand,
Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft, power generators, and other products. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of
GE Honda Aero Engines
GE Honda Aero Engines LLC is a joint venture between GE Aviation and Honda Aero based in Cincinnati, Ohio
Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and wi ...
in 2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has two joint-ventures in China:
Dongfeng Honda
Dongfeng Honda Automobile Co., Ltd. is an automobile manufacturing company headquartered in Wuhan, China, and a 50:50 joint-venture between Dongfeng Motor Group and Honda Motor Company. It currently produces a variety of Honda models also avail ...
and
Guangqi Honda
Guangqi Honda Automobile Co., Ltd., also called GAC-Honda, is a Chinese automobile manufacturing joint venture company based in Guangzhou, Guangdong province.
Co-owned by Honda and GAC Group (''Guangqi''), Guangqi Honda operates two plants that, ...
.
In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into research and development. Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States, exporting 108,705 Honda and Acura models, while importing only 88,357.
History
Throughout his life, Honda's founder,
Soichiro Honda
was a Japanese engineer and industrialist. In 1948, he established Honda Motor Co., Ltd. and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer.
Early years
Honda ...
, had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda founded
Tōkai
Tōkai ( 東海, literally ''East Sea'') in Japanese may refer to:
* Tōkai region, a subregion of Chūbu
* Tōkai, Ibaraki, a village, also known as "Tokaimura" (Tokai-village)
* Tōkai, Aichi, a city
* Tōkai University, a private university in T ...
Seiki (Eastern Sea Precision Machine Company) to make
piston rings
A piston ring is a metallic split ring that is attached to the outer diameter of a piston in an internal combustion engine or steam engine.
The main functions of piston rings in engines are:
# Sealing the combustion chamber so that there is mini ...
working out of the Art Shokai garage. After initial failures, Tōkai Seiki won a contract to supply piston rings to
Toyota
is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
, but lost the contract due to the poor quality of their products. After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes known as "
Five whys
Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeating ...
", by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.Tōkai Seiki was placed under the control of the
Ministry of Commerce and Industry A Ministry of Trade and Industry, Ministry of Commerce, Ministry of Commerce and Industry or variations is a ministry that is concerned with a nation's trade, industry and commerce.
Notable examples are:
List
*Algeria: Ministry of Industry and ...
(called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company. Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers. The relationships Honda cultivated with personnel at Toyota,
Nakajima Aircraft Company
The was a prominent Japanese aircraft manufacturer and aviation engine manufacturer throughout World War II. It continues as the car and aircraft manufacturer Subaru.
History
The Nakajima Aircraft company was Japan's first aircraft manufactur ...
and the
Imperial Japanese Navy
The Imperial Japanese Navy (IJN; Kyūjitai: Shinjitai: ' 'Navy of the Greater Japanese Empire', or ''Nippon Kaigun'', 'Japanese Navy') was the navy of the Empire of Japan from 1868 to 1945, when it was dissolved following Japan's surrender ...
would be instrumental in the postwar period. A US
B-29
The Boeing B-29 Superfortress is an American four-engined propeller-driven heavy bomber, designed by Boeing and flown primarily by the United States during World War II and the Korean War. Named in allusion to its predecessor, the B-17 Fl ...
bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed on 13 January 1945 Mikawa earthquake. Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000 and used the proceeds to found the Honda Technical Research Institute in October 1946.
With a staff of 12 men working in a shack, they built and sold improvised
motorized bicycles
A motorized bicycle is a bicycle with an attached motor or engine and transmission used either to power the vehicle unassisted, or to assist with pedalling. Since it sometimes retains both pedals and a discrete connected drive for rider-powere ...
, using a supply of 500
two-stroke
A two-stroke (or two-stroke cycle) engine is a type of internal combustion engine that completes a power cycle with two strokes (up and down movements) of the piston during one power cycle, this power cycle being completed in one revolution of ...
''50 cc''
Tohatsu
is a Japanese company manufacturing and selling outboard motors, pleasure boats, portable fire pumps, small fire trucks, pumps for construction and drainage, and refrigeration units for transportation. It also does real estate property managem ...
war surplus radio generator engines. When the engines ran out, Honda began building their own copy of the Tohatsu engine, and supplying these to customers to attach to their bicycles. This was the Honda A-Type, nicknamed the Bata Bata for the sound the engine made. In 1949, the Honda Technical Research Institute was liquidated for 1,000,000, or about 5,000 today; these funds were used to incorporate Honda Motor Co., Ltd. At about the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent. The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.
The first complete motorcycle with both the frame and engine made by Honda was the 1949 D-Type, the first Honda to go by the name Dream. In 1961, Honda achieved its first Grand Prix victories and World Championships in the 125cc and 250cc categories. Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964.
The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356cc straight-4 gasoline engine, it was classified under the cheaper
Kei car
Kei car (or , kanji: , "light automobile", ), known variously outside Japan as Japanese city car or Japanese microcar, is the Japanese vehicle category for the smallest highway-legal passenger cars with restricted dimensions and engine capaci ...
tax bracket. The second production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain-driven rear wheels pointed to Honda's motorcycle origins.
Over the next few decades, Honda worked to expand its product line, operations and exports to numerous countries around the world. In 1986, Honda introduced the successful
Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
brand to the American market in an attempt to gain ground in the
luxury vehicle
A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars.
The term is subjective and reflects both the qualities of the car and t ...
market. The year 1991 saw the introduction of the Honda NSX supercar, the first all-aluminum monocoque vehicle that incorporated a
mid-engine
In automotive engineering, a mid-engine layout describes the placement of an automobile engine in front of the rear-wheel axles, but behind the front axle.
History
The mid-engine, rear-wheel-drive format can be considered the original layout of ...
Nobuhiko Kawamoto was the CEO of Honda Motor from 1990 to 1998.
Biography
After graduating from Tohoku University in 1963, he joined the Honda F1 team as a design engineer. After Honda pulled out of F1 after the 1968 season to focus on production vehicles, he retur ...
. Kawamoto was selected over Shoichiro Irimajiri, who oversaw the successful establishment of Honda of America Manufacturing, Inc. in Marysville, Ohio. Irimajiri and Kawamoto shared a friendly rivalry within Honda; owing to health issues, Irimajiri would resign in 1992.
Following the death of
Soichiro Honda
was a Japanese engineer and industrialist. In 1948, he established Honda Motor Co., Ltd. and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer.
Early years
Honda ...
and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and
sport utility vehicle
A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.
There is no commonly agreed-upon defini ...
boom of the 1990s, all which took a toll on the profitability of the company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by
Mitsubishi Motors
is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.Pajero and
Diamante
A diamanté (also spelled diamante) is a glittering ornament, such as an artificial jewel (e.g. a rhinestone) or a sequin.
Diamante may also refer to:
Places
Argentina
* Diamante, Entre Ríos, a ''municipio'' in Diamante Department
* Diamante ...
models.
Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first-generation
Odyssey
The ''Odyssey'' (; grc, Ὀδύσσεια, Odýsseia, ) is one of two major ancient Greek epic poems attributed to Homer. It is one of the oldest extant works of literature still widely read by modern audiences. As with the '' Iliad'', ...
and the
CR-V
The Honda CR-V (also sold as the Honda Breeze in China since 2019) is a compact crossover SUV manufactured by the Japanese automaker Honda since 1995. The early model was built using the same platform as the Civic.
Honda began producing the CR ...
, and a refocusing away from some of the numerous sedans and coupes that were popular with the company's engineers but not with the buying public. The most shocking change to Honda came when Kawamoto ended the company's successful participation in Formula One after the 1992 season, citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally friendly company image.
The
Honda Aircraft Company
Honda Aircraft Company is an aircraft manufacturer headquartered in Greensboro, North Carolina, responsible for the production of the HondaJet family of aircraft. Originally a secret research project within Honda R&D, Honda Aircraft Company was ...
as established in 2006 as a wholly owned subsidiary to manufacture and sell the HondaJet family of aircraft. The first deliveries to customers began in December 2015.
On February 23rd, 2015, Honda announced that CEO and President
Takanobu Ito
is a Japanese senior business executive at Honda Motor Co. (joined in 1978), who has served as the President, Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer ...
would step down and be replaced by Takahiro Hachigo in June of that year; additional retirements by senior managers and directors were expected.
In October 2019, Honda was reported to be in talks with
Hitachi
() is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...
to merge the two companies' car parts businesses, creating a components supplier with almost $17 billion in annual sales.
In January 2020, Honda announced that it would be withdrawing employees working in the city of
Wuhan
Wuhan (, ; ; ) is the capital of Hubei Province in the People's Republic of China. It is the largest city in Hubei and the most populous city in Central China, with a population of over eleven million, the ninth-most populous Chinese city a ...
,
Hubei
Hubei (; ; alternately Hupeh) is a landlocked province of the People's Republic of China, and is part of the Central China region. The name of the province means "north of the lake", referring to its position north of Dongting Lake. The p ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
due to the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. On March 23, 2020 due to the global spread of the virus, Honda became the first major automaker with operations in the US to suspend production in its factories. It resumed automobile, engine and transmission production at its US plants on May 11, 2020.
Honda and General Motors announced in September 2020 a North American alliance to begin in 2021. According to The Detroit Free Press, "The proposed alliance will include sharing a range of vehicles, to be sold under each company’s distinct brands, as well as cooperation in purchasing, research and development, and connected services."
In March 2022, Honda announced it would develop and build electric vehicles in a joint venture with
Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
. The latter is set to provide its imaging, sensing, network and other technologies while Honda would be responsible for the car manufacturing processes. The venture is set to fully launch later in 2022 with the release of first cars scheduled for 2025.
Senior leadership
* ''Chairman:'' Toshiaki Mikoshiba (since April 2019)
* ''President and Chief Executive'': Toshihiro Mibe (since April 2021)
Corporate profile and divisions
Honda is headquartered in
Minato, Tokyo
is a special ward in Tokyo, Japan. It is also called Minato City in English.
It was formed in 1947 as a merger of Akasaka, Azabu and Shiba wards following Tokyo City's transformation into Tokyo Metropolis. The modern Minato ward exhibits t ...
, Japan. Their shares trade on the
Tokyo Stock Exchange
The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. It is the third largest stock exchange in the world by aggregate market capitalization of its listed companies, and the largest in Asia. It had 2,292 listed ...
and the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto,
Fukuoka
is the sixth-largest city in Japan, the second-largest port city after Yokohama, and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since anc ...
,
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, Paris, and Switzerland.
The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. As of July 2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2% a year earlier. This shields profits from the yen's advance to a 15-year high against the dollar.
American Honda Motor Company
The American Honda Motor Company, Inc. (sometimes abbreviated as AHM) is the North American subsidiary of the Honda Motor Company. It was founded in 1959. The company combines product sales, service and coordinating functions of Honda in North ...
is based in
Torrance, California
Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, United States. The city is part of what is known as the South Bay region of the metropolitan area. Torrance has of beachfront on the Pacific O ...
Honda Canada Inc.
Honda Canada Inc. is the Canadian division of the Honda Motor Company. Founded in 1969, Honda has been building cars in Canada since 1986 in Alliston, Ontario and head office in Markham, Ontario.
Sales
Motorcycles were the first Honda product ...
is headquartered in
Markham, Ontario
Markham () is a city in the Regional Municipality of York, Ontario, Canada. It is approximately northeast of Downtown Toronto. In the 2021 Census, Markham had a population of 338,503, which ranked it the largest in York Region, fourth largest ...
, it was originally planned to be located in
Richmond Hill, Ontario
Richmond Hill ( 2021 population: 202,022) is a city in south-central York Region, Ontario, Canada. Part of the Greater Toronto Area, it is the York Region's third most populous municipality and the 27th most populous municipality in Canada. Ric ...
, but delays led them to look elsewhere. Their manufacturing division,
Honda of Canada Manufacturing
Honda of Canada Manufacturing (french: Honda Canada Inc.) is located in Alliston, Ontario and is the automobile manufacturing division of Honda Canada Inc.
Manufacturing
The Honda of Canada Manufacturing (HCM) plants in Alliston have a land are ...
, is based in
Alliston, Ontario
Alliston is a settlement in Simcoe County in the Canadian province of Ontario. It has been part of the Town of New Tecumseth since the 1991 amalgamation of Alliston and nearby villages of Beeton, Tottenham, and the Township of Tecumseth. The p ...
Dongfeng Honda
Dongfeng Honda Automobile Co., Ltd. is an automobile manufacturing company headquartered in Wuhan, China, and a 50:50 joint-venture between Dongfeng Motor Group and Honda Motor Company. It currently produces a variety of Honda models also avail ...
in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan. The company also runs a business innovation initiative called Honda Xcelerator, in order to build relationships with innovators, partner with Silicon Valley startups and entrepreneurs, and help other companies work on prototypes. Xcelerator had worked with reportedly 40 companies as of January 2019. Xcelerator and a developer studio are part of the Honda Innovations group, formed in Spring 2017 and based in
Mountain View, California
Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376.
Mountain View was integral to the early history and growth of Silicon Valley, and is t ...
.
Following the Japanese earthquake and tsunami in March 2011, Honda announced plans to halve production at its UK plants. The decision was made to put staff at the Swindon plant on a 2-day week until the end of May as the manufacturer struggled to source supplies from Japan. It's thought around 22,500 cars were produced during this period.
For the fiscal year 2018, Honda reported earnings of US$9.534 billion, with an annual revenue of US$138.250 billion, an increase of 6.2% over the previous fiscal cycle. Honda's shares traded at over $32 per share, and its market capitalization was valued at US$50.4 billion in October 2018.
Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007
Products
Automobiles
Honda's automotive manufacturing ambitions can be traced back to 1963, with the
Honda T360
The T360 is a pickup truck from Honda. Introduced in June 1963, it was Honda's first production automobile, beating the S500 Sports by four months.
The T360 used a 356 cc AK250E series DOHC inline-four engine also found in the Honda S360 ro ...
, a
Kei truck
A kei truck, kei-class truck, or Japanese mini truck is a mini truck, a tiny but practical pickup truck available in rear-wheel drive or four-wheel drive versions, built to satisfy the Japanese '' keijidōsha'' (軽自動車, "light vehicle") st ...
built for the Japanese market. This was followed by the two-door roadster, the Honda S500 also introduced in 1963. In 1965, Honda built a two-door commercial delivery van, named the
Honda L700
The L700 is a commercial station wagon from Honda. Produced for only eleven months beginning in October 1965, it shared the S600 roadster's mechanicals and used a bored out version of that car's high-tech inline-four engine. At 687 cc, the D ...
. Honda's first four-door sedan was not the
Honda Accord
The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. ...
, but the air-cooled, four-cylinder, gasoline-powered
Honda 1300
The Honda 1300 is an automobile which was produced by Japanese manufacturer Honda from 1969 to 1972. The largest car ever manufactured by the company to that point, the front wheel drive 1300 was released as a sedan and coupé intended to compete ...
which was introduced in 1969. The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two-door hatchback built by Honda. That was the
Honda N360
The Honda N360 is a small front-engine, front-wheel drive, two-door, four-passenger car manufactured and marketed by Honda from March 1967 through 1970 in Japan's highly regulated kei class — as both a two-door sedan and three-door wagon.
...
, a
Kei car
Kei car (or , kanji: , "light automobile", ), known variously outside Japan as Japanese city car or Japanese microcar, is the Japanese vehicle category for the smallest highway-legal passenger cars with restricted dimensions and engine capaci ...
that was adapted for international sale as the N600. The Civic, which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the
Honda Life
The Honda Life is an automobile nameplate that was used on various kei car/city cars produced by Honda: passenger cars, microvans, and kei trucks. The first series of the nameplate was built between 1971 and 1974, with the nameplate revived in 1 ...
, which was water-cooled.
The Honda Life represented Honda's efforts in competing in the ''kei'' car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis. The Life StepVan had a novel approach that, while not initially a commercial success, appeared to be an influence to vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain.
As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products like the Accord and Civic (with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange program with Isuzu (part of the Subaru-Isuzu joint venture)) have always employed
Front-wheel drive
Front-wheel drive (FWD) is a form of engine and transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longitu ...
powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new technologies into their products, first as optional equipment, then later standard, like
anti-lock brakes
An anti-lock braking system (ABS) is a automobile safety, safety anti-Skid (automobile), skid Brake, braking system used on aircraft and on land motor vehicle, vehicles, such as cars, motorcycles, trucks, and buses. ABS operates by preventing t ...
multi-port fuel injection
Fuel injection is the introduction of fuel in an internal combustion engine, most commonly automotive engines, by the means of an injector. This article focuses on fuel injection in reciprocating piston and Wankel rotary engines.
All co ...
in the early 1980s. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain
Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
, and was also evident with the all-aluminum, mid-engined sports car, the Honda NSX, which also introduced
variable valve timing
In internal combustion engines, variable valve timing (VVT) is the process of altering the timing of a valve lift event, and is often used to improve performance, fuel economy or emissions. It is increasingly being used in combination with var ...
technology, which Honda calls
VTEC
VTEC (Variable Valve Timing & Lift Electronic Control) is a system developed by Honda to improve the volumetric efficiency of a four-stroke internal combustion engine, resulting in higher performance at high RPM, and lower fuel consumption at low ...
.
The Civic family is a line of
compact car
Compact car is a vehicle size class — predominantly used in North America — that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However ...
s developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the
Toyota Corolla
The is a series of compact cars (formerly subcompact) manufactured and marketed globally by the Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in ...
, introduced in 1968, has been in production longer. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.
Honda's first
hybrid electric vehicle
A hybrid electric vehicle (HEV) is a type of hybrid vehicle that combines a conventional internal combustion engine (ICE) system with an Electric motor, electric propulsion system (hybrid vehicle drivetrain). The presence of the electric powertr ...
was the 1999
Insight
Insight is the understanding of a specific cause and effect within a particular context. The term insight can have several related meanings:
*a piece of information
*the act or result of understanding the inner nature of things or of seeing intui ...
. The Civic was first offered as a hybrid in 2001, and the Accord followed in 2004. In 2008, the company launched the
Clarity
Clarity may refer to:
Arts, entertainment, and media Fictional entities
* Clarity, a magic spell in the online game ''EverQuest''
* Clarity, a fictional drug from the film '' Minority Report''
Music Albums
* ''Clarity'' (Jimmy Eat World album)
...
, a
fuel cell car
A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate elec ...
.
In 2008, Honda increased global production to meet the demand for small cars and hybrids in the U.S. and emerging markets. The company shuffled U.S. production to keep factories busy and boost car output while building fewer
minivan
Minivan (sometimes called simply as van) is a North American car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows. The equivalent classification in Europe is ...
s and
sport utility vehicle
A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.
There is no commonly agreed-upon defini ...
s as
light truck
Light truck or light-duty truck is a US classification for vehicles with a gross vehicle weight up to and a payload capacity up to 4,000 pounds (1,815 kg). Similar goods vehicle classes in the European Union, Canada, Australia, and New Zeala ...
sales fell.
Its first entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from ''
Motor Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'' magazine in 2006. Also in 2006, the redesigned Civic won
Car of the Year Car of the Year (COTY) is a common abbreviation for numerous automotive awards.
The "Car of the Year" phrase is considered to have been introduced by ''Motor Trend'' magazine in 1949 when the new publication named Cadillac as Motor Trend Car of the ...
from the magazine, giving Honda a rare double win of Motor Trend honors.
It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in the fiscal year 2011, from 14.8% in the previous year.
Five of
United States Environmental Protection Agency
The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it ...
's top ten most fuel-efficient cars from 1984 to 2010 come from Honda, more than any other automakers. The five models are: 2000–2006 Honda Insight ( combined), 1986–1987 Honda Civic Coupe HF ( combined), 1994–1995 Honda Civic hatchback VX ( combined), 2006– Honda Civic Hybrid ( combined), and 2010– Honda Insight ( combined). The
ACEEE
The American Council for an Energy-Efficient Economy (ACEEE) is a nonprofit, 501(c)(3) organization. Founded in 1980, ACEEE's mission is to act as a catalyst to advance energy efficiency policies, programs, technologies, investments, and behav ...
has also rated the Civic GX as the greenest car in America for seven consecutive years.
Honda currently builds vehicles in factories located in Japan, the United States of America, Canada, China, Pakistan, the United Kingdom, Belgium, Brazil, Indonesia, India, Thailand, Turkey, Argentina, Mexico, Taiwan, and the Philippines.
Motorcycles
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.
At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006, this figure had been reduced to around 550,000 but was still higher than its three domestic competitors.
In 2017, India became the largest motorcycle market for Honda. In India, Honda is leading in the scooters segment, with 59% market share.
During the 1960s when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the United States. Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan "
You meet the nicest people on a Honda
The Honda Super Cub or Honda Cub is a Honda underbone motorcycle with a four-stroke single-cylinder engine ranging in displacement from .
In continuous manufacture since 1958 with production surpassing 60 million in 2008, 87 million in 2014, an ...
." In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.
Taking Honda's story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda's strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, the
Boston Consulting Group
Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. It is one of the Big Three (or MBB, the world’s three largest management consulting firms by re ...
(BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from
economies of scale
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of time. A decrease in cost per unit of output enables ...
and
learning curve
A learning curve is a graphical representation of the relationship between how proficient people are at a task and the amount of experience they have. Proficiency (measured on the vertical axis) usually increases with increased experience (the ...
effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and
scope
Scope or scopes may refer to:
People with the surname
* Jamie Scope (born 1986), English footballer
* John T. Scopes (1900–1970), central figure in the Scopes Trial regarding the teaching of evolution
Arts, media, and entertainment
* Cinema ...
.
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of "miscalculation, serendipity, and organizational learning" – in other words, Honda's success was due to the adaptability and hard work of its staff, rather than any long-term strategy. For example, Honda's initial plan on entering the US market was to compete in large motorcycles, around 300cc. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways. When the team found that the scooters they were using to get themselves around their U.S. base of
San Francisco
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
attracted positive interest from consumers that they fell back on selling the Super Cub instead.
The most recent school of thought on Honda's strategy was put forward by
Gary Hamel
Gary P. Hamel (born 1954) is an American management consultant. He is a founder of Strategos, an international management consulting firm based in Chicago.
Biography
Hamel graduated from Andrews University in 1975, and from Ross School of Bus ...
and
C. K. Prahalad
Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was an Indian-American entrepreneur and author. He was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the University of Michigan Step ...
in 1989. Creating the concept of
core competencies
A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel.Prahalad, C.K. and Hamel, G. (1990)The core competence of the corporation", Harvard Business Review (v. 68, no. 3) pp. 79–91. It can be define ...
with Honda as an example, they argued that Honda's success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. motorcycle market during the 1960s is used as a
case study
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular fi ...
for teaching introductory strategy at
business school
A business school is a university-level institution that confers degrees in business administration or management. A business school may also be referred to as school of management, management school, school of business administration, or ...
s worldwide.
ATVs
Honda builds utility ATVs under models Recon, Rubicon, Rancher, Foreman and Rincon. Honda also builds sports ATVs under the models TRX 90X, TRX 250X, TRX 400x, TRX 450R and TRX 700.
Power equipment
Power equipment production started in 1953 with H-type engine (prior to motorcycles).
Honda power equipment reached record sales in 2007 with 6.4 million units sold annually. By 2010 (
Fiscal year
A fiscal year (or financial year, or sometimes budget year) is used in government accounting, which varies between countries, and for budget purposes. It is also used for financial reporting by businesses and other organizations. Laws in many ...
ended 31 March) this figure had decreased to 4.7 million units. Cumulative production of power products has exceeded 85 million units annually (as of September 2008).
Honda power equipment includes:
Engines
Honda engines powered the entire 33-car starting field of the
2010 Indianapolis 500
The 94th Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday, May 30, 2010. It was the 15th Indy 500 sanctioned by the Indy Racing League, and was the premier event of the 2010 IZOD IndyCar Series season. T ...
and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.
In the 1980s Honda developed the GY6 engine for use in motor scooters. Although no longer manufactured by Honda, it's still commonly used in many Chinese, Korean and Taiwanese light vehicles.
Honda, despite being known as an engine company, has never built a
V8 engine
A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration.
The first V8 engine was produced by the French Antoinette company in 1904, developed and u ...
for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and
Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
s), with American Honda reportedly sending one dealer a shipment of V8 beverages to silence them. Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high-end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was canceled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.
Robots
ASIMO is part of Honda's Research & Development robotics program. It's the eleventh in a line of successive builds starting in 1986 with
Honda E0 The E series was a collection of successive humanoid robots created by the Honda Motor Company between the years of 1986 and 1993. These robots were only experimental, but later evolved into the Honda P series, with Honda eventually amassing the kno ...
moving through the ensuing
Honda E series The E series was a collection of successive humanoid robots created by the Honda Motor Company between the years of 1986 and 1993. These robots were only experimental, but later evolved into the Honda P series, with Honda eventually amassing the kn ...
and the
Honda P series The P series is a chronological progression of prototype humanoid robots as developed by Honda. The research conducted allowed the eventual creation of ASIMO, the world's most advanced humanoid robot of its time. Honda Motor's President and CEO Hiro ...
. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small
astronaut
An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...
wearing a backpack, and can walk on
two feet
Zachary William "Bill" Dess, (born June 21, 1993), known by his stage name Two Feet, is an American singer, songwriter, and producer from New York City. He attended Tenafly High School in Tenafly, New Jersey.
Dess used to play locally in jazz a ...
in a manner resembling human
locomotion
Locomotion means the act or ability of something to transport or move itself from place to place.
Locomotion may refer to:
Motion
* Motion (physics)
* Robot locomotion, of man-made devices
By environment
* Aquatic locomotion
* Flight
* Locomo ...
, at up to . ASIMO is the world's only humanoid robot able to ascend and descend stairs independently. However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase.
Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps.
2010 marks the year Honda developed a machine capable of reading a user's brainwaves to move ASIMO. The system uses a helmet covered with
electroencephalography
Electroencephalography (EEG) is a method to record an electrogram of the spontaneous electrical activity of the brain. The biosignals detected by EEG have been shown to represent the postsynaptic potentials of pyramidal neurons in the neocorte ...
and
near-infrared spectroscopy
Near-infrared spectroscopy (NIRS) is a spectroscopic method that uses the near-infrared region of the electromagnetic spectrum (from 780 nm to 2500 nm). Typical applications include medical and physiological diagnostics and research inc ...
sensors that monitor electrical brainwaves and cerebral blood flow signals that alter slightly during the human thought process. The user thinks of one of the limited number of gestures it wants from the robot, which has been fitted with a Brain-Machine Interface.
Aircraft
Honda has also pioneered new technology in its HA-420 HondaJet, manufactured by its subsidiary
Honda Aircraft Company
Honda Aircraft Company is an aircraft manufacturer headquartered in Greensboro, North Carolina, responsible for the production of the HondaJet family of aircraft. Originally a secret research project within Honda R&D, Honda Aircraft Company was ...
, which allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.
Mountain bikes
Honda has also built a downhill racing bicycle known as the Honda RN-01. It is not available for sale to the public. The bike has a
gearbox
Propulsion transmission is the mode of transmitting and controlling propulsion power of a machine. The term ''transmission'' properly refers to the whole drivetrain, including clutch, gearbox, prop shaft (for rear-wheel drive vehicles), diff ...
, which replaces the standard
derailleur
Shimano 600 front derailleur (1980)
A derailleur is a variable-ratio bicycle gearing system consisting of a chain, multiple sprockets of different sizes, and a mechanism to move the chain from one sprocket to another.
Modern front and rear d ...
found on most bikes.
Honda has hired several people to pilot the bike, among them
Greg Minnaar
Greg Minnaar (born 13 November 1981) is a South African World Champion mountain bike racer competing in downhill cycling. He has won 4 World Championships, 3 World Cup Overall’s and has the most world cup wins ever, with 23 career victories. ...
. The team is known as Team G Cross Honda.
Former products
Solar cells
Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) started sales throughout Japan of thin-film solar cells for public and industrial use on October 24th, 2008, after selling solar cells for residential use in October 2007. Honda announced in the end of October 2013 that Honda Soltec would cease business operations in the Spring of 2014 except for support for existing customers and the subsidiary would be dissolved.
Motorsports
Honda has been active in motorsports, like
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
,
MotoGP
Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start ...
and others.
Automobiles
Honda entered
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
for the first time in
1964
Events January
* January 1 – The Federation of Rhodesia and Nyasaland is dissolved.
* January 5 - In the first meeting between leaders of the Roman Catholic and Orthodox churches since the fifteenth century, Pope Paul VI and Patriarc ...
, just one year after starting the production of road cars, making both engine and chassis. Honda achieved their first victory at the 1965 Mexican Grand Prix, and another win at the
1967 Italian Grand Prix
The 1967 Italian Grand Prix was a Formula One motor race held at the Autodromo Nazionale di Monza on 10 September 1967. It was race 9 of 11 in both the 1967 World Championship of Drivers and the 1967 International Cup for Formula One Manufacturer ...
, before they withdrew after the 1968 season. They returned to the sport in
1983
The year 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call.
Events January
* January 1 – The migration of the ARPANET to TCP/IP is officially completed (this is considered to be the beginning ...
as an engine manufacturer, remaining until
1992
File:1992 Events Collage V1.png, From left, clockwise: Riots break out across Los Angeles, California after the police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment building in Amsterdam after two of its engin ...
. This period saw Honda dominate Grand Prix racing, as between
1986
The year 1986 was designated as the International Year of Peace by the United Nations.
Events January
* January 1
** Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles.
**Spain and Portugal en ...
and
1991
File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the Phi ...
they won five consecutive Drivers' Championships with
Nelson Piquet
Nelson Piquet Souto Maior (, born 17 August 1952) is a Brazilian retired racing driver and businessman. Since his retirement, Piquet, a three-time World Champion, has been ranked among the greatest Formula One (F1) drivers in various motorspo ...
,
Ayrton Senna
Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver who won the Formula One World Drivers' Championship in , , and . Senna is one of three Formula One drivers from Brazil to win the World Championship and ...
and
Alain Prost
Alain Marie Pascal Prost (; born 24 February 1955) is a French retired racing driver and Formula One team owner. A four-time Formula One World Drivers' Champion, from 1987 until 2001 he held the record for most Grand Prix victories until Micha ...
McLaren
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formu ...
. A third stint from
2000
File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from S ...
to
2008
File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
, initially as engine maker and later also as team owner, yielded 17 podiums, including one win, and second place in the
2004
2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO).
Events January
* January 3 – Flash Airlines Flight ...
constructors' standings. They returned as a power unit supplier for the second year of the hybrid era in
2015
File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the April ...
and initially struggled, but intense development saw them become race winners again by
2019
File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, and in
2021
File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the coup d'état; A civil demonstration against the October 2021 coup in Sudan; Crowd shortly after t ...
they won the World Driver's Championship with
Max Verstappen
Max Emilian Verstappen (; born 30 September 1997) is a Belgian-Dutch racing driver and the 2021 and 2022 Formula One World Champion. He competes under the Dutch flag in Formula One with Red Bull Racing.
Verstappen is the son of racing dr ...
and
Red Bull Racing
Red Bull Racing, also simply known as Red Bull or RBR and currently competing as Oracle Red Bull Racing, is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom. It is one of two Formula One teams owned ...
. Honda stopped formally supplying Formula One engines after 2021 to focus its resources on
carbon neutral
Carbon neutrality is a state of net-zero carbon dioxide emissions. This can be achieved by balancing emissions of carbon dioxide with its removal (often through carbon offsetting) or by eliminating emissions from society (the transition to the " ...
technologies, but has extended power unit support for Red Bull Powertrains (RBPT) until 2025.
Honda debuted in the
CART IndyCar World Series
Championship Auto Racing Teams (CART) was a sanctioning body for American open-wheel car racing that operated from 1979 to 2003. It sanctioned the PPG Indy Car World Series from 1979 until dissolving after the 2003 season.
CART was founded i ...
as an engine supplier in
1994
File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which sank in the Baltic Sea; Nels ...
, and the company won six consecutive Drivers' Championships and four Manufacturers' Championships between
1996
File:1996 Events Collage.png, From left, clockwise: A bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical anti-abortionist; The center fuel tank explodes on TWA Flight 800, causing the plane to crash and killing everyone o ...
and
2001
The September 11 attacks against the United States by Al-Qaeda, which killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a multi-national coalition in an invasion of Afghanist ...
. In 2003, Honda transferred its effort to the IRL IndyCar Series. In
2004
2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO).
Events January
* January 3 – Flash Airlines Flight ...
, Honda won the
Indianapolis 500
The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...
for the first time and claimed the Drivers' and Manufacturers' Championships, a feat which it repeated in
2005
File:2005 Events Collage V2.png, From top left, clockwise: Hurricane Katrina in the Gulf of Mexico; the Funeral of Pope John Paul II is held in Vatican City; " Me at the zoo", the first video ever to be uploaded to YouTube; Eris was discover ...
. From
2006
File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro votes to declare independence from Serbia; The 2006 ...
to
2011
File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrates ...
, Honda was the series' lone manufacturer, before manufacturer competition returned for
2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
. Since 2012, Honda's turbocharged V6 engines have won the Indianapolis 500 several times as well as claimed multiple Drivers' and Manufacturers' titles. In the Japanese
Super Formula Championship
The Japanese Super Formula Championship is a formula racing series. It is considered as being the top level of single-seater racing in Japan and regional motorsports in Asia. The series is sanctioned by the Japan Automobile Federation (JAF) an ...
, Honda-powered cars have won the championship numerous times since 1981, with their title tally in the double digits. In
Formula Two
Formula Two (F2 or Formula 2) is a type of open-wheel formula racing category first codified in 1948. It was replaced in 1985 by Formula 3000, but revived by the FIA from 2009– 2012 in the form of the FIA Formula Two Championship. The name ...
, Honda engines dominated the premier series in 1966 and scored multiple titles in the early 1980s.
In
sports car racing
Sports car racing is a form of motorsport road racing which utilises sports cars that have two seats and enclosed wheels. They may be purpose-built prototypes or grand tourers based on road-going models. Broadly speaking, sports car racing is ...
, Honda won the
24 Hours of Le Mans
The 24 Hours of Le Mans (french: link=no, 24 Heures du Mans) is an endurance-focused sports car race held annually near the town of Le Mans, France. It is the world's oldest active endurance racing event. Unlike fixed-distance races whose ...
in
1995
File:1995 Events Collage V2.png, From left, clockwise: O.J. Simpson is acquitted of the murders of Nicole Brown Simpson and Ronald Goldman from the year prior in "The Trial of the Century" in the United States; The Great Hanshin earthquake str ...
in the GT2 class, and in
2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
and
2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
1997
File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; '' Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of ...
, and in
2000
File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from S ...
they won their first championships. Since then, they have won several further titles, uniquely with both mid- and front-engined cars. Through their
Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
sports prototype
A sports prototype, sometimes referred to as simply a prototype, is a type of race car that is used in the highest-level categories of sports car racing. These purpose-built racing cars, unlike street-legal and production-based racing cars, are n ...
racing, beginning with the Spice-Acura prototypes that won the
IMSA GT
IMSA GT was a sports car racing series organized by International Motor Sports Association. Races took place primarily in the United States, and occasionally in Canada.
History
The series was founded in 1969 by John and Peggy Bishop, and Bill F ...
Lights championship in
1991
File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the Phi ...
,
1992
File:1992 Events Collage V1.png, From left, clockwise: Riots break out across Los Angeles, California after the police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment building in Amsterdam after two of its engin ...
and
1993
File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peacefu ...
. Acura joined the
American Le Mans Series
The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans.
The American Le Mans' h ...
in
2007
File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple Inc., Apple's first iPhone (1st generation), iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakis ...
and won the
12 Hours of Sebring
The 12 Hours of Sebring is an annual motorsport endurance race for sports cars held at Sebring International Raceway, on the site of the former Hendricks Army Airfield World War II air base in Sebring, Florida, US. The event is the second rou ...
in class on their debut, before winning the championship in both the LMP1 and LMP2 classes in
2009
File:2009 Events Collage V2.png, From top left, clockwise: The vertical stabilizer of Air France Flight 447 is pulled out from the Atlantic Ocean; Barack Obama becomes the first African American to become President of the United States; Protests ...
. The cars were rebranded as HPDs for
2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
, after which they won multiple titles in the ALMS and also won the
FIA World Endurance Championship
The FIA World Endurance Championship is an auto racing world championship organized by the Automobile Club de l'Ouest (ACO) and sanctioned by the Fédération Internationale de l'Automobile (FIA). The series supersedes the ACO's former Intercont ...
in the LMP2 class. Acura returned to prototype racing in
2018
File:2018 Events Collage.png, From top left, clockwise: The 2018 Winter Olympics opening ceremony in PyeongChang, South Korea; Protests erupt following the Assassination of Jamal Khashoggi; March for Our Lives protests take place across the United ...
in the DPi class of the
IMSA SportsCar Championship
The IMSA SportsCar Championship, currently known as the IMSA WeatherTech SportsCar Championship under sponsorship, is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMS ...
, winning championship titles in
2019
File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
,
2020
2020 was heavily defined by the COVID-19 pandemic, which led to global social and economic disruption, mass cancellations and postponements of events, worldwide lockdowns and the largest economic recession since the Great Depression in t ...
and
2022
File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; Anti-government protest in Sri Lanka in front of the Presidential Secretariat; The global monkeypo ...
as well as the
24 Hours of Daytona
The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on the Sports Car Course layo ...
overall in
2021
File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the coup d'état; A civil demonstration against the October 2021 coup in Sudan; Crowd shortly after t ...
and
2022
File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; Anti-government protest in Sri Lanka in front of the Presidential Secretariat; The global monkeypo ...
Group A
Group A is a set of motorsport regulations administered by the FIA covering production derived vehicles intended for competition, usually in touring car racing and rallying. In contrast to the short-lived Group B and Group C, Group A vehicles ...
era of the
Japanese Touring Car Championship
The Japanese Touring Car Championship (abbr: 1985–1993: JTC, 1994–1998: JTCC, officially known as All Japan Touring Car Championship, ja, 全日本ツーリングカー選手権, link=no), was a former touring car racing series held in Japan. ...
, Honda won seven manufacturers' titles and six drivers' titles in the sub-1,600 cc division between 1986 and
1993
File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peacefu ...
. The following
Super Touring
Super Touring, Class 2 or Class II was a motor racing Touring Cars category defined by the Fédération Internationale de l'Automobile (FIA) for national touring car racing in 1993. It was based on the "2 litre Touring Car Formula" created ...
era of
touring car racing
Touring car racing is a motorsport road racing competition with heavily modified road-going cars. It has both similarities to and significant differences from stock car racing, which is popular in the United States.
While the cars do not mov ...
saw Honda win the Japanese and
North American
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the ...
championships in 1996 and 1997, while in Europe Honda's Super Touring cars claimed over 40 wins across the
British
British may refer to:
Peoples, culture, and language
* British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies.
** Britishness, the British identity and common culture
* British English, ...
,
German
German(s) may refer to:
* Germany (of or related to)
**Germania (historical use)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizens of Germany, see also German nationality law
**Ge ...
and European series. After the collapse of the Super Touring regulations in the early 2000s, Honda remained involved in the British Touring Car Championship, where their cars would win multiple championships in the mid-2000s and throughout the 2010s. Honda entered the
World Touring Car Championship
The FIA World Touring Car Championship was an international touring car championship promoted by Eurosport Events and sanctioned by the Fédération Internationale de l'Automobile (FIA). It has had several different incarnations, including a sin ...
in late
2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
, and in
2013
File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fa ...
they won the Manufacturers' World Championship. Honda's TCR car won the global TCR Model of the Year award in 2019 and 2020.
Motorcycles
Honda Racing Corporation (HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high-potential racing machines. Its racing activities are an important source for the creation of leading-edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.
Soichiro Honda, being a race driver himself, could not stay out of international
motorsport
Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of t ...
. In 1959, Honda entered five motorcycles into the
Isle of Man TT
The Isle of Man TT or Tourist Trophy races are an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. The event is often called one of the most dangerous racing events in the world ...
race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow
Mike Hailwood
Stanley Michael Bailey Hailwood, (2 April 1940 – 23 March 1981) was a British professional motorcycle racer and racing driver. He is regarded by many as one of the greatest racers of all time. He competed in the Grand Prix motorcycle ...
to claim their first
Grand Prix
Grand Prix ( , meaning ''Grand Prize''; plural Grands Prix), is a name sometimes used for competitions or sport events, alluding to the winner receiving a prize, trophy or honour
Grand Prix or grand prix may refer to:
Arts and entertainment ...
victories in the 125 and 250 cc classes. Hailwood would later pick up their first Senior TT wins in 1966 and
1967
Events
January
* January 1 – Canada begins a year-long celebration of the 100th anniversary of Confederation, featuring the Expo 67 World's Fair.
* January 5
** Spain and Romania sign an agreement in Paris, establishing full consular and ...
. Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes.
In 1979, Honda returned to
Grand Prix motorcycle racing
Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start ...
with the
monocoque
Monocoque ( ), also called structural skin, is a structural system in which loads are supported by an object's external skin, in a manner similar to an egg shell. The word ''monocoque'' is a French term for "single shell".
First used for boats, ...
-framed,
four-stroke
A four-stroke (also four-cycle) engine is an internal combustion (IC) engine in which the piston completes four separate strokes while turning the crankshaft. A stroke refers to the full travel of the piston along the cylinder, in either direct ...
NR500. The FIM rules limited engines to four cylinders, so the NR500 had non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant
two-stroke
A two-stroke (or two-stroke cycle) engine is a type of internal combustion engine that completes a power cycle with two strokes (up and down movements) of the piston during one power cycle, this power cycle being completed in one revolution of ...
racers. Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted its first two-stroke race bike, the NS500 and in , Honda won their first 500 cc
Grand Prix
Grand Prix ( , meaning ''Grand Prize''; plural Grands Prix), is a name sometimes used for competitions or sport events, alluding to the winner receiving a prize, trophy or honour
Grand Prix or grand prix may refer to:
Arts and entertainment ...
World Championship with
Freddie Spencer
Frederick Burdette Spencer (born December 20, 1961), sometimes known by the nickname Fast Freddie, is an American former world champion motorcycle racer. Spencer is regarded as one of the greatest motorcycle racers of the early 1980s.
Motorcycle ...
. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top-level titles with riders such as
Mick Doohan
Michael Sydney Doohan (born 4 June 1965) is an Australian former Grand Prix motorcycle road racing World Champion, who won five consecutive 500 cc World Championships.
Biography
Originally from the Gold Coast, Queensland, Doohan attended ...
and
Valentino Rossi
Valentino Rossi (; ; born 16 February 1979) is an Italian former professional motorcycle road racer and nine-time Grand Prix motorcycle racing World Champion. Nicknamed ''The Doctor'', he is widely considered to be one of the greatest motorcyc ...
. Honda also head the number of wins at the
Isle of Man TT
The Isle of Man TT or Tourist Trophy races are an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. The event is often called one of the most dangerous racing events in the world ...
having notched up 227 victories in the solo classes and
Sidecar TT
The Sidecar TT is a motorcycle-with-sidecar road race competition held over two legs which takes place during the Isle of Man TT festival, an annual event at the end of May and beginning of June. Between 1954 and 1976 this race was part of the Gr ...
Snaefell Mountain Course
The Isle of Man TT Mountain Course or ''TT Course'' is a street and public rural road circuit located in the Isle of Man, used for motorcycle racing. The motorcycle ''TT Course'' is used principally for the Isle of Man TT Races and also the se ...
was held by Honda, set at the 2015 TT by John McGuinness at an average speed of on a Honda CBR1000RR, bettered the next year by
Michael Dunlop
Michael Dunlop (born 10 April 1989) is a Northern Irish professional motorcycle racer. Part of a motorcycle racing dynasty, Michael is the brother of the late William Dunlop, son of Robert and nephew of former World Champion Joey Dunlop.
He ...
on a
BMW S1000RR
BMW S1000RR is a race oriented sport bike initially made by BMW Motorrad to compete in the 2009 Superbike World Championship, that is now in commercial production. It was introduced in Munich in April 2008, and is powered by a four-cylinder ...
at .
In the
Motocross World Championship
FIM Motocross World Championship is the premier championship of motocross racing, organized by the Fédération Internationale de Motocyclisme (FIM), divided into two distinct classes: MXGP and MX2. Race duration is 30 minutes plus two laps per ...
, Honda has claimed six world championships. In the
World Enduro Championship
The FIM Enduro World Championship, formerly known as the World Enduro Championship, is the world championship series for enduro, a popular form of off-road motorcycle sport. The championship currently features three classes (E1, E2 and E3), along ...
, Honda has captured eight titles, most recently with
Stefan Merriman
Stefan William Merriman (born 24 March 1973 in Tauranga, New Zealand) is a former professional motorcycle trials and enduro rider. He won the World Enduro Championship in 2000 (250cc), 2001 (400cc), 2003 (250cc), and 2004 (Enduro 1).
Career
Me ...
motorcycle trials
Motorcycle trials, also known as observed trials, often called simply trial/s (with or without the plural "s"), is a non-speed event on specialized motorcycles. The sport is most popular in the United Kingdom and Spain, though there are participa ...
, Honda has claimed three world championships with Belgian rider
Eddy Lejeune
Eddy Lejeune (born 4 April 1961), is a Belgian former International motorcycle trials rider and 1982, 1983 and 1984 FIM Trial World Championship title holder. Lejeune was also a seven-time Belgian Trials National Champion.
Biography
Born in Ve ...
.
Electric and alternative fuel vehicles
Compressed natural gas
The
Honda Civic GX
The Honda Civic GX is the only car factory-built to run on compressed natural gas (CNG) in the United States available to non-fleet customers. The GX was based on the Honda Civic and available for fleet sales in all 50 states. It was previou ...
was for a long time the only purpose-built
natural gas vehicle
A natural gas vehicle (NGV) is an alternative fuel vehicle that uses compressed natural gas (CNG) or liquefied natural gas (LNG). Natural gas vehicles should not be confused with autogas vehicles powered by liquefied petroleum gas (LPG), ma ...
(NGV) commercially available in some parts of the U.S. The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on
compressed natural gas
Compressed natural gas (CNG) is a fuel gas mainly composed of methane (CH4), compressed to less than 1% of the volume it occupies at standard atmospheric pressure. It is stored and distributed in hard containers at a pressure of , usually in ...
. The car looks and drives just like a contemporary
Honda Civic
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda A ...
LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the
U.S. Environmental Protection Agency
The Environmental Protection Agency (EPA) is an Independent agencies of the United States government, independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon pro ...
(EPA).
First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. Before that, only fleets were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car.
In June 2015, Honda announced its decision to phase out the commercialization of natural-gas powered vehicles to focus on the development of a new generation of electrified vehicles such as hybrids,
plug-in electric car
A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) to store electrical power within its onboard rechargeable battery packs, which the ...
s and hydrogen-powered
fuel cell vehicle
A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate e ...
s. Since 2008, Honda has sold about 16,000 natural-gas vehicles, mainly to taxi and commercial fleets.
Flexible-fuel
Honda's Brazilian subsidiary launched
flexible-fuel
A flexible-fuel vehicle (FFV) or dual-fuel vehicle (colloquially called a flex-fuel vehicle) is an alternative fuel vehicle with an internal combustion engine designed to run on more than one fuel, usually gasoline blended with either ethanol or ...
versions for the
Honda Civic
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda A ...
and
Honda Fit
The Honda Fit (Japanese: ホンダ・フィット, Hepburn: ''Honda Fitto'') or Honda Jazz is a small car manufactured and marketed by Honda since 2001 and now in its fourth generation. It has a five-door hatchback body style and is considered ...
in late 2006. As other Brazilian flex-fuel vehicles, these models run on any blend of
hydrous
In chemistry, a hydrate is a substance that contains water or its constituent elements. The chemical state of the water varies widely between different classes of hydrates, some of which were so labeled before their chemical structure was underst ...
ethanol ( E100) and E20-E25 gasoline. Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models. Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US$1,000 premium for the Civic, and US$650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions. In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the
Honda City
The is a subcompact car which has been produced by the Japanese manufacturer Honda since 1981.
The City was originally a 3-door hatchback/2-door convertible for the Japanese, European and Australasian markets. The 3-door City was retired in 19 ...
.
During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles, ''See Table 08 for flex-fuel sales and Table 07 for gasoline sales''. jumping to 41,990 flex-fuel cars in 2007, ''See Table 08''. and reaching 93,361 in 2008. ''See Table 08''. Due to the success of the flex versions, by early 2009 a hundred percent of Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports. ''Up to February 2009. See "Produção por Tipo, Empresa e Combustível " Tables 6 (gasoline) and 7 (flex-fuel). All gasoline vehicles were exported (see Table 01 Exportação de Autoveículos por Empresa, Tipo e Modelo – 2009)''.
In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the world. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is sold for around US$2,700.
Hybrid electric
In late 1999, Honda launched the first commercial
hybrid electric car
Hybrid may refer to:
Science
* Hybrid (biology), an offspring resulting from cross-breeding
** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species
** Hybridity, the property of a hybrid plant which is a union of two dif ...
sold in the U.S. market, the
Honda Insight
The is a hybrid electric vehicle that is manufactured and marketed by Honda. Its first generation was a two-door, two passenger liftback (1999–2006) and in its second generation was a four-door, five passenger liftback (2009–2014). In its ...
, just one month before the introduction of the
Toyota Prius
The is a car built by Toyota which has a hybrid drivetrain, combining an internal combustion engine with an electric motor. Initially offered as a four-door sedan, it has been produced only as a five-door liftback since 2003.
In 2007, ...
, and initially sold for US$20,000. The first-generation Insight was produced from 2000 to 2006 and had a fuel economy of for the EPA's highway rating, the most fuel-efficient mass-produced car at the time. Total global sales for the Insight amounted to only around 18,000 vehicles. Cumulative global sales reached 100,000 hybrids in 2005 and 200,000 in 2007.
Honda introduced the second-generation Insight in Japan in February 2009, and released it in other markets through 2009 and in the U.S. market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the U.S.
Since 2002, Honda has also been selling the
Honda Civic Hybrid
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda Ac ...
(2003 model) in the U.S. market. It was followed by the
Honda Accord Hybrid
The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. ...
, offered in model years 2005 through 2007. Sales of the
Honda CR-Z
The Honda CR-Z is a sport compact hybrid electric automobile manufactured by Honda and marketed as a "sport hybrid coupe." The CR-Z combines a hybrid gasoline-electric powertrain with traditional sports car elements, including a 2+2 seating arra ...
began in Japan in February 2010, becoming Honda's third hybrid electric car in the market. , Honda was producing around 200,000 hybrids a year in Japan.
Sales of the Fit Hybrid began in Japan in October 2010, at the time, the lowest price for a gasoline-hybrid electric vehicle sold in the country. The European version, called
Honda Jazz Hybrid
The Honda Fit ( Japanese: ホンダ・フィット, Hepburn: ''Honda Fitto'') or Honda Jazz is a small car manufactured and marketed by Honda since 2001 and now in its fourth generation. It has a five-door hatchback body style and is considered ...
, was released in early 2011. During 2011 Honda launched three hybrid models available only in Japan, the Fit Shuttle Hybrid, Freed Hybrid and Freed Spike Hybrid.
Honda's cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012, 12 years and 11 months after sales of the first generation Insight began in Japan November 1999. A total of 187,851 hybrids were sold worldwide in 2013, and 158,696 hybrids during the first six months of 2014. ''Honda sold 187,851 hybrids in 2013''. ''Honda sold 158,696 hybrids during the first six months of 2014''. , Honda has sold more than 1.35 million hybrids worldwide.
Hydrogen fuel cell
In Takanezawa, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX Clarity, a
hybrid
Hybrid may refer to:
Science
* Hybrid (biology), an offspring resulting from cross-breeding
** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species
** Hybridity, the property of a hybrid plant which is a union of two dif ...
hydrogen
Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic, an ...
fuel cell vehicle
A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate e ...
hydrogen
Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic, an ...
and
oxygen
Oxygen is the chemical element with the symbol O and atomic number 8. It is a member of the chalcogen group in the periodic table, a highly reactive nonmetal, and an oxidizing agent that readily forms oxides with most elements as wel ...
from ordinary air to generate electricity for an electric motor. In July 2014 Honda announced the end of production of the
Honda FCX Clarity
The Honda Clarity is a nameplate used by Honda on alternative fuel vehicles. It was initially used only on hydrogen fuel-cell electric vehicles such as the 2008 Honda FCX Clarity, but in 2017 the nameplate was expanded to include the battery-elec ...
for the 2015 model.
The vehicle itself does not emit any
pollutants
A pollutant or novel entity is a substance or energy introduced into the environment that has undesired effects, or adversely affects the usefulness of a resource. These can be both naturally forming (i.e. minerals or extracted compounds like oi ...
and its only by-products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an
internal combustion engine
An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal co ...
to propel itself. Like a gas-electric hybrid, it uses a
lithium ion battery
A lithium-ion or Li-ion battery is a type of rechargeable battery which uses the reversible reduction of lithium ions to store energy. It is the predominant battery type used in portable consumer electronics and electric vehicles. It also se ...
to assist the fuel cell during acceleration and capture energy through
regenerative braking
Regenerative braking is an energy recovery mechanism that slows down a moving vehicle or object by converting its kinetic energy into a form that can be either used immediately or stored until needed. In this mechanism, the electric traction mo ...
, thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low. Honda will release the vehicle in groups of 150. California is the only U.S. market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the
California Air Resources Board
The California Air Resources Board (CARB or ARB) is the "clean air agency" of the government of California. Established in 1967 when then-governor Ronald Reagan signed the Mulford-Carrell Act, combining the Bureau of Air Sanitation and the Motor ...
(CARB) granted $6.8 million for four H2 fueling stations, costing US$1.7 million each.
Honda views hydrogen fuel cell vehicles as the long-term replacement of piston cars, not battery cars.
Honda EV Plus
The Honda EV Plus was the first battery electric vehicle from a major automaker that did not use lead acid batteries. Roughly 340 EV Plus models were produced and released. Production of the EV Plus was discontinued in 1999 after Honda announced th ...
zero-emissions vehicle
A zero-emission vehicle, or ZEV, is a vehicle that does not emit exhaust gas or other pollutants from the onboard source of power. The California definition also adds that this includes under any and all possible operational modes and conditions ...
mandate and was available only for leasing in California. The EV plus was the first
battery electric vehicle
A battery electric vehicle (BEV), pure electric vehicle, only-electric vehicle, fully electric vehicle or all-electric vehicle is a type of electric vehicle (EV) that exclusively uses chemical energy stored in rechargeable battery packs, wi ...
all-electric range
All-electric range (AER) is the maximum driving range of an electric vehicle using only power from its on-board battery pack to traverse a given driving cycle. In the case of an all-electric vehicle, it means the maximum range per recharge. For ...
of . Around 276 units were sold in the U.S. and production ended in 1999. ''See Appendix E: Table E.1, pp. 124''
The all-electric
Honda Fit EV
The second generation Honda Fit is a subcompact car or supermini manufactured by Honda from 2007 to 2014. It debuted on 17 October 2007 at the 40th Tokyo Motor Show.
__TOC__
Overview
The vehicle offered a longer wheelbase than its pred ...
was introduced in 2012 and has a range of . The
all-electric car
An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...
was launched in the U.S. to retail customers in July 2012 with initial availability limited to California and Oregon. Production is limited to only 1,100 units over the first three years. A total of 1,007 units have been leased in the U.S. through September 2014. ''See the section: December 2012 Plug-in Electric Car Sales Numbers'' The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012. Availability in the Japanese market is limited to 200 units during its first two years. In July 2014 Honda announced the end of production of the Fit EV for the 2015 model.
The
Honda Accord Plug-in Hybrid
The ninth generation Accord is a mid-size car introduced by Honda in 2012 which received a refreshed front fascia, grill, headlights, tail lights and alloy wheel designs for the 2016 model year. With the discontinuation of the smaller European and ...
was introduced in 2013 and has an
all-electric range
All-electric range (AER) is the maximum driving range of an electric vehicle using only power from its on-board battery pack to traverse a given driving cycle. In the case of an all-electric vehicle, it means the maximum range per recharge. For ...
of Sales began in the U.S. in January 2013 and the
plug-in hybrid
A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery pack can be recharged by plugging a charging cable into an external electric power source, in addition to internally by its on-board internal combustion engin ...
is available only in California and New York. A total of 835 units have been sold in the U.S. through September 2014. The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing, primarily to corporations and government agencies.
The Honda Prologue is planned to be introduced in 2024 as a mid-size crossover EV SUV based on a General Motors Ultium platform.
Batteries
In August 2022, Honda and LG Energy Solution announced a joint venture to build a new lithium-ion battery factory in the US for Honda and Acura electric vehicles. At the time of the announcement, the goal was for 40 gigawatt hours.
Marketing
Japanese marketing
Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created Honda Verno, which sold established products with a higher content of standard equipment and more sporting nature.Honda 国内四輪 新販売チャネル施策と、アキュラブランド導入を発表 Honda公式サイト 2005年12月14日 The establishment of ''Honda Verno'' coincided with its new sports compact, the Honda Prelude. Later, the Honda Vigor, Honda Ballade, and Honda Quint were added to ''Honda Verno'' stores. This approach was implemented due to efforts in place by rival Japanese automakers Toyota dealerships (Japan), Toyota and Nissan#Japan, Nissan.
As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985. The ''Honda Clio'' chain sold products that were traditionally associated with Honda dealerships before 1978, like the
Honda Accord
The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. ...
, and ''Honda Primo'' sold the
Honda Civic
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda A ...
, kei cars such as the Honda Today, superminis like the Honda Capa, along with other Honda products, such as farm equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters like the Honda Super Cub. A styling tradition was established when ''Honda Primo'' and ''Clio'' began operations in that all ''Verno'' products had the rear license plate installed in the rear bumper, while ''Primo'' and ''Clio'' products had the rear license plate installed on the trunk lid or rear door for minivans. The Renault Clio was sold in Japan at Nissan dealerships, but was renamed the Renault Lutecia. Lutecia is derived from the name of ''Lutetia'', an ancient Roman city that was the predecessor of Paris.
As time progressed and sales began to diminish partly due to the collapse of the Japanese asset price bubble, Japanese "bubble economy", "supermini" and "kei" vehicles that were specific to ''Honda Primo'' were "badge engineered" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both ''Honda Verno'' and ''Honda Clio'' locations. As of March 2006, the three sales chains were discontinued, with the establishment of ''Honda Cars'' dealerships. While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations.
Honda sells genuine accessories through a separate retail chain called '':ja:ホンダアクセス, Honda Access'' for both their motorcycle, scooter, and automobile products. In cooperation with corporate group partner Pioneer Corporation, Pioneer, Honda sells an aftermarket line of audio and Internavi, in-car navigation equipment that can be installed in any vehicle under the brand name :ja:ギャザズ, Gathers, which is available at Honda Access locations as well as Japanese auto parts retailers, such as Autobacs. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called '':ja:Auto Terrace, Honda Auto Terrace.''
In the spring of 2012, Honda in Japan introduced ''Honda Cars Small Store'' which is devoted to compact cars like the
Honda Fit
The Honda Fit (Japanese: ホンダ・フィット, Hepburn: ''Honda Fitto'') or Honda Jazz is a small car manufactured and marketed by Honda since 2001 and now in its fourth generation. It has a five-door hatchback body style and is considered ...
, and ''kei car, kei'' vehicles like the Honda N-One and Honda S660 roadster.
*All cars sold at :ja:ベルノ店, Honda Verno
Prelude, Honda Integra, Integra, Honda CR-X, CR-X, Honda Vigor, Vigor, Honda Saber, Saber, Honda Ballade, Ballade, Honda Quint, Quint, Honda Crossroad, Crossroad, Honda Element, Element, Honda NSX, NSX, Honda HR-V, HR-V, Honda Mobilio Spike, Mobilio Spike, Honda S2000, S2000,
CR-V
The Honda CR-V (also sold as the Honda Breeze in China since 2019) is a compact crossover SUV manufactured by the Japanese automaker Honda since 1995. The early model was built using the same platform as the Civic.
Honda began producing the CR ...
Insight
Insight is the understanding of a specific cause and effect within a particular context. The term insight can have several related meanings:
*a piece of information
*the act or result of understanding the inner nature of things or of seeing intui ...
, Honda That's, That's, Honda Mobilio, Mobilio, and the Honda City, City
*All cars sold at :ja:プリモ店, Honda Primo
Honda Civic, Civic, Honda Life, Life, Honda Acty, Acty, Honda Vamos, Vamos, Honda Vamos, Hobio, Honda Ascot, Ascot, Honda Ascot#Ascot Innova (CB3/4), Ascot Innova, Honda Torneo, Torneo, Honda Civic Ferio, Civic Ferio, Honda Freed, Freed, Honda Mobilio, Mobilio, Honda Orthia, Orthia, Honda Capa, Capa, Honda Today, Today, Honda Z, Z, and the Honda Beat, Beat
International marketing
In 2003, Honda released its ''Cog (television commercial), Cog'' advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Honda Accord (Japan and Europe seventh generation), Honda Accord Touring. To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled Pre-production car, pre-production models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.
Honda has done humor marketing such as its 1985 four-page "How to fit six Hondas in a two-car garage" print ad or "descending so low in a parking garage, they pass stalagmites and a Golem, Gollum-like figure."
In 2004, they produced the ''Grrr (advertisement), Grrr'' advert, usually immediately followed by a shortened version of the 2005 ''Impossible Dream'' advert. In December 2005, Honda released ''Impossible Dream (Honda advert), The Impossible Dream'' a two-minute panoramic advertisement filmed in New Zealand, Japan, and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song "The Impossible Dream (The Quest), Impossible Dream", a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical ''Man of La Mancha'', sung by Andy Williams.
In 2006, Honda released its ''Choir'' advertisement, for the UK and the internet. This had a 60-person choir who sang the car noises as the film of the Honda Civic is shown.
In the mid to late 2000s in the United States, during model close-out sales for the current year before the start of the new model year, Honda's advertising has had an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual-looking man talked about various deals offered by Honda and ended with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. In addition, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.
In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost childlike wonderment (spreading out its arms in the aerospace exhibit, waving hello to an
astronaut
An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...
suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please". Honda also sponsored ITV Sport, ITV's coverage of
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
in the UK for 2007. However, they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.
In May 2007, focuses on their strengths in racing and the use of the Red H badge – a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats – even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.
At the beginning of 2008, Honda released – the ''Problem Playground''. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels, and the FCX Clarity, a hydrogen-powered car. The 90-second advert has large-scale puzzles, involving Rubik's Cubes, large shapes, and a 3-dimensional puzzle. On 29 May 2008, Honda, in partnership with Channel 4, broadcast a live advertisement. It showed skydivers jumping from an airplane over Spain and forming the letters H, O, N, D, and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The ad lasted three minutes.
In 2009, American Honda released the ''Dream the Impossible'' documentary series, a collection of 5- to 8-minute web vignettes that focus on the core philosophies of Honda. Current short films include ''Failure: The Secret to Success'', ''Kick Out the Ladder'' and ''Mobility 2088''. They have Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams.honda.com. In the UK, national television ads feature voice-overs from American radio host Garrison Keillor, while in the US the voice of Honda commercials is actor and wrestler John Cena
In the North American market, Honda starts all of its commercials with a two-tone jingle since the mid-2010s.
Sports
The late F1 driver
Ayrton Senna
Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver who won the Formula One World Drivers' Championship in , , and . Senna is one of three Formula One drivers from Brazil to win the World Championship and ...
stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".
As part of its marketing campaign, Honda is an official partner and sponsor of the National Hockey League, the Anaheim Ducks of the NHL, and the arena named after it: Honda Center. Honda also sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer. The "Honda Player of the Year" award is presented in United States soccer. The "Honda Sports Award" is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the Honda-Broderick Cup, as "Collegiate Woman Athlete of the Year."
Honda sponsored La Liga club Valencia CF starting from 2014–15 La Liga, 2014–15 season.
Honda has been a presenting sponsor of the Los Angeles Marathon since 2010 in a three-year sponsorship deal, with winners of the LA Marathon receiving a free
Honda Accord
The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. ...
. Since 1989, the Honda Campus All-Star Challenge has been a quizbowl tournament for Historically black colleges and universities.
Facilities (partial list)
US sales
Production numbers
See also
* Comparison of Honda water-pumps
* Honda advanced technology
* Honda Airport
* Honda Battle of the Bands
* Honda G-Con
* Honda F.C., football (soccer) club
* Honda Heat, rugby union club
* Honda in motorsport
* Honda Performance Development
* Honda Type R
* List of Honda assembly plants
* List of Honda transmissions
* List of motor scooter manufacturers and brands
Notes
References
* "Move Over, Volvo: Honda Sets New Safety Standard for Itself", an article in the "News" section of the March 2004 issue of ''
Motor Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'', on page (paper), page 32
*
* The story of Honda's entry and growth in the American market is documented in Terry Sanders' film The Japan Project: Made in Japan Honda
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*
Honda Press Library (Japanese, but with graphical timelines of car and bike models)
*
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* Wiki collection of bibliographic works on Honda
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