History Of The World Wide Web
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World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...
("WWW", "W3" or, simply, "the Web") is a global
information Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random ...
medium which users can access via
computer A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as C ...
s connected to the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
. The term is often mistakenly used as a synonym for the Internet, but the Web is a service that operates over the Internet, just as
email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
and
Usenet Usenet () is a worldwide distributed discussion system available on computers. It was developed from the general-purpose Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it was ...
do. The
history of the Internet The history of the Internet has its origin in information theory and the efforts of scientists and engineers to build and interconnect computer networks. The Internet Protocol Suite, the set of rules used to communicate between networks and de ...
and the history of hypertext date back significantly farther than that of the World Wide Web.
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profess ...
invented the World Wide Web while working at
CERN The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in a northwestern suburb of Gene ...
in 1989. He proposed a "universal linked information system" using several concepts and technologies, the most fundamental of which was the connections that existed between information. He developed the first
web server A web server is computer software and underlying hardware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiate ...
, the first
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...
, and a document formatting protocol, called
Hypertext Markup Language The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript ...
(HTML). After publishing the markup language in 1991, and releasing the browser source code for public use in 1993, many other web browsers were soon developed, with
Marc Andreessen Marc Lowell Andreessen ( ; born July 9, 1971) is an American entrepreneur, investor, and software engineer. He is the co-author of Mosaic, the first widely used web browser; co-founder of Netscape; and co-founder and general partner of Silicon ...
's
Mosaic A mosaic is a pattern or image made of small regular or irregular pieces of colored stone, glass or ceramic, held in place by plaster/mortar, and covering a surface. Mosaics are often used as floor and wall decoration, and were particularly pop ...
(later
Netscape Navigator Netscape Navigator was a web browser, and the original browser of the Netscape line, from versions 1 to 4.08, and 9.x. It was the flagship product of the Netscape Communications Corp and was the dominant web browser in terms of usage share in ...
), being particularly easy to use and install, and often credited with sparking the Internet boom of the 1990s. It was a graphical browser which ran on several popular office and home computers, bringing multimedia content to non-technical users by including images and text on the same page. Websites for use by the general public began to emerge in 1994. This spurred competition in server and browser software, highlighted in the
Browser wars A browser war is competition for dominance in the usage share of web browsers. The "first browser war," (1995-2001) pitted Microsoft's Internet Explorer against Netscape's Navigator. Browser wars continued with the decline of Internet Explorer ...
which was initially dominated by Netscape Navigator and
Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical user interface, graphical web browsers developed by Microsoft which was used in the Microsoft Wind ...
. Following the complete removal of commercial restrictions on Internet use by 1995, commercialization of the Web amidst macroeconomic factors led to the
dot-com boom The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...
and bust in the late 1990s and early 2000s. The features of HTML evolved over time, leading to HTML version 2 in 1995, HTML3 and HTML4 in 1997, and
HTML5 HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML ...
in 2014. The language was extended with advanced formatting in
Cascading Style Sheets Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone techno ...
(CSS) and with programming capability by
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...
. AJAX programming delivered dynamic content to users, which sparked a new era in
Web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code an ...
, styled
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
. The use of
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, becoming common-place in the 2010s, allowed users to compose multimedia content without programming skills, making the Web ubiquitous in every-day life.


Background

The underlying concept of
hypertext Hypertext is E-text, text displayed on a computer display or other electronic devices with references (hyperlinks) to other text that the reader can immediately access. Hypertext documents are interconnected by hyperlinks, which are typi ...
as a
user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine f ...
paradigm originated in projects in the 1960s, from research such as the
Hypertext Editing System The Hypertext Editing System, or HES, was an early hypertext research project conducted at Brown University in 1967 by Andries van Dam, Ted Nelson, and several Brown students.Brown University Department of Computer Science. (23 May 2019)A Half-C ...
(HES) by
Andries van Dam Andries "Andy" van Dam (born December 8, 1938) is a Dutch-American professor of computer science and former vice-president for research at Brown University in Providence, Rhode Island. Together with Ted Nelson he contributed to the first hyper ...
at Brown University,
IBM Generalized Markup Language Generalized Markup Language (GML) is a set of macros that implement intent-based (procedural) markup tags for the IBM text formatter, SCRIPT. SCRIPT/VS is the main component of IBM's Document Composition Facility (DCF). A ''starter set'' of ...
, Ted Nelson's
Project Xanadu Project Xanadu ( ) was the first hypertext project, founded in 1960 by Ted Nelson. Administrators of Project Xanadu have declared it superior to the World Wide Web, with the mission statement: "Today's popular software simulates paper. The World ...
, and Douglas Engelbart's
oN-Line System NLS, or the "oN-Line System", was a revolutionary computer collaboration system developed in the 1960s. Designed by Douglas Engelbart and implemented by researchers at the Augmentation Research Center (ARC) at the Stanford Research Institute (S ...
(NLS). Both Nelson and Engelbart were in turn inspired by
Vannevar Bush Vannevar Bush ( ; March 11, 1890 – June 28, 1974) was an American engineer, inventor and science administrator, who during World War II headed the U.S. Office of Scientific Research and Development (OSRD), through which almost all wartime ...
's
microfilm Microforms are scaled-down reproductions of documents, typically either photographic film, films or paper, made for the purposes of transmission, storage, reading, and printing. Microform images are commonly reduced to about 4% or of the origin ...
-based ''
memex Memex is a hypothetical electromechanical device for interacting with microform documents and described in Vannevar Bush's 1945 article "As We May Think". Bush envisioned the memex as a device in which individuals would compress and store all of ...
'', which was described in the 1945 essay "
As We May Think "As We May Think" is a 1945 essay by Vannevar Bush which has been described as visionary and influential, anticipating many aspects of information society. It was first published in ''The Atlantic'' in July 1945 and republished in an abridged v ...
". Other precursors were
FRESS The File Retrieval and Editing SyStem, or FRESS, was a hypertext system developed at Brown University starting in 1968 by Andries van Dam and his students, including Bob Wallace. It was the first hypertext system to run on readily available comm ...
and
Intermedia Intermedia is an art theory term coined in the mid-1960s by Fluxus artist Dick Higgins to describe various interdisciplinarity art activities that occur between genres, beginning in the 1960s. It was also used by John Brockman to refer to work ...
. Paul Otlet's project
Mundaneum The Mundaneum was an institution which aimed to gather together all the world's knowledge and classify it according to a system called the Universal Decimal Classification. It was developed at the turn of the 20th century by Belgian lawyers Paul ...
has also been named as an early 20th-century precursor of the Web. In 1980,
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profess ...
, at the
European Organization for Nuclear Research The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in a northwestern suburb of Gene ...
(CERN) in Switzerland, built
ENQUIRE ENQUIRE was a software project written in 1980 by Tim Berners-Lee at CERN, which was the predecessor to the World Wide Web. It was a simple hypertext program that had some of the same ideas as the Web and the Semantic Web but was different in ...
, as a personal database of people and software models, but also as a way to experiment with hypertext; each new page of information in ENQUIRE had to be linked to another page. When Berners-Lee built ENQUIRE, the ideas developed by Bush, Engelbart, and Nelson did not influence his work, since he was not aware of them. However, as Berners-Lee began to refine his ideas, the work of these predecessors would later help to confirm the legitimacy of his concept. During the 1980s, many
packet-switched In telecommunications, packet switching is a method of grouping data into '' packets'' that are transmitted over a digital network. Packets are made of a header and a payload. Data in the header is used by networking hardware to direct the pac ...
data networks emerged based on various
communication protocols A communication protocol is a system of rules that allows two or more entities of a communications system to transmit information via any kind of variation of a physical quantity. The protocol defines the rules, syntax, semantics and synchron ...
(see
Protocol Wars A long-running debate in computer science known as the Protocol Wars occurred from the 1970s to the 1990s when engineers, organizations and nations became polarized over the issue of which communication protocol would result in the best and most ...
). One of these standards was the
Internet protocol suite The Internet protocol suite, commonly known as TCP/IP, is a framework for organizing the set of communication protocols used in the Internet and similar computer networks according to functional criteria. The foundational protocols in the suit ...
, which is often referred to as TCP/IP. As the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
grew through the 1980s, many people realized the increasing need to be able to find and organize files and use information. By 1985, the
Domain Name System The Domain Name System (DNS) is a hierarchical and distributed naming system for computers, services, and other resources in the Internet or other Internet Protocol (IP) networks. It associates various information with domain names assigned to ...
(upon which the
Uniform Resource Locator A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifi ...
is built) came into being. Many small, self-contained hypertext systems were created, such as Apple Computer's
HyperCard HyperCard is a software application and development kit for Apple Macintosh and Apple IIGS computers. It is among the first successful hypermedia systems predating the World Wide Web. HyperCard combines a flat-file database with a graphical, fl ...
(1987). Berners-Lee's contract in 1980 was from June to December, but in 1984 he returned to CERN in a permanent role, and considered its problems of information management: physicists from around the world needed to share data, yet they lacked common machines and any shared presentation software. Shortly after Berners-Lee's return to CERN,
TCP/IP The Internet protocol suite, commonly known as TCP/IP, is a framework for organizing the set of communication protocols used in the Internet and similar computer networks according to functional criteria. The foundational protocols in the suit ...
protocols were installed on Unix machines at the institution, turning it into the largest Internet site in Europe. In 1988, the first direct IP connection between Europe and North America was established and Berners-Lee began to openly discuss the possibility of a web-like system at CERN. He was inspired by a book, '' Enquire Within upon Everything.''


1989–1990: Origins


CERN

While working at
CERN The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in a northwestern suburb of Gene ...
,
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profess ...
became frustrated with the inefficiencies and difficulties posed by finding information stored on different computers. On 12 March 1989, he submitted a memorandum, titled "Information Management: A Proposal", to the management at CERN. The proposal used the term "web" and was based on "a large hypertext database with typed links". It described a system called "Mesh" that referenced
ENQUIRE ENQUIRE was a software project written in 1980 by Tim Berners-Lee at CERN, which was the predecessor to the World Wide Web. It was a simple hypertext program that had some of the same ideas as the Web and the Semantic Web but was different in ...
, the database and software project he had built in 1980, with a more elaborate information management system based on links embedded as text: "Imagine, then, the references in this document all being associated with the
network address A network address is an identifier for a node or host on a telecommunications network. Network addresses are designed to be unique identifiers across the network, although some networks allow for local, private addresses, or locally administere ...
of the thing to which they referred, so that while reading this document, you could skip to them with a click of the mouse." Such a system, he explained, could be referred to using one of the existing meanings of the word ''
hypertext Hypertext is E-text, text displayed on a computer display or other electronic devices with references (hyperlinks) to other text that the reader can immediately access. Hypertext documents are interconnected by hyperlinks, which are typi ...
'', a term that he says was coined in the 1950s. Berners-Lee notes the possibility of multimedia documents that include graphics, speech and video, which he terms ''
hypermedia Hypermedia, an extension of the term hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks. This designation contrasts with the broader term ''multimedia'', which may include non-interac ...
''. Although the proposal attracted little interest, Berners-Lee was encouraged by his manager, Mike Sendall, to begin implementing his system on a newly acquired
NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
workstation. He considered several names, including ''Information Mesh'', ''The Information Mine'' or ''Mine of Information'', but settled on ''World Wide Web''. Berners-Lee found an enthusiastic supporter in his colleague and fellow hypertext enthusiast
Robert Cailliau Robert Cailliau (, born 26 January 1947) is a Belgian informatics engineer, computer scientist and author who proposed the first (pre-www) hypertext system for CERN in 1987 and collaborated with Tim Berners-Lee on the World Wide Web (jointly wi ...
who began to promote the proposed system throughout CERN. Berners-Lee and Cailliau pitched Berners-Lee's ideas to the European Conference on Hypertext Technology in September 1990, but found no vendors who could appreciate his vision. Berners-Lee's breakthrough was to marry hypertext to the Internet. In his book ''
Weaving The Web ''Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its inventor'' (1999) is a book written by Tim Berners-Lee describing how the World Wide Web was created and his role in it. References *Port, Otis. "How the N ...
'', he explains that he had repeatedly suggested to members of both technical communities that a marriage between the two technologies was possible. But, when no one took up his invitation, he finally assumed the project himself. In the process, he developed three essential technologies: * a system of globally unique identifiers for resources on the Web and elsewhere, the universal document identifier (UDI), later known as
uniform resource locator A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifi ...
(URL); * the publishing language
Hypertext Markup Language The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript ...
(HTML); * the
Hypertext Transfer Protocol The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, ...
(HTTP). With help from Cailliau he published a more formal proposal on 12 November 1990 to build a "hypertext project" called ''World Wide Web'' (abbreviated "W3") as a "web" of "hypertext documents" to be viewed by "browsers" using a client–server architecture.He Created the Web. Now He’s Out to Remake the Digital World
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
, by Steve Lohr, 10 January 2021.
The proposal was modelled after the
Standard Generalized Markup Language The Standard Generalized Markup Language (SGML; ISO 8879:1986) is a standard for defining generalized markup languages for documents. ISO 8879 Annex A.1 states that generalized markup is "based on two postulates": * Declarative: Markup should des ...
(SGML) reader Dynatext by Electronic Book Technology, a spin-off from the
Institute for Research in Information and Scholarship The Institute for Research in Information and Scholarship (IRIS) was founded at Brown University by Andries van Dam, William S. Shipp, and Norman Meyrowitz in 1983 and closed in 1991. It was initially part of a campus-wide effort at Brown to dev ...
at
Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
. The Dynatext system, licensed by CERN, was considered too expensive and had an inappropriate licensing policy for use in the general high energy physics community, namely a fee for each document and each document alteration. At this point HTML and HTTP had already been in development for about two months and the first
web server A web server is computer software and underlying hardware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiate ...
was about a month from completing its first successful test. Berners-Lee's proposal estimated that a read-only Web would be developed within three months and that it would take six months to achieve "the creation of new links and new material by readers,
o that O, or o, is the fifteenth letter and the fourth vowel letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''o'' (pronounced ), plu ...
authorship becomes universal" as well as "the automatic notification of a reader when new material of interest to him/her has become available". By December 1990, Berners-Lee and his work team had built all the tools necessary for a working Web: the
HyperText Transfer Protocol The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, ...
(HTTP), the
HyperText Markup Language The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript ...
(HTML), the first
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...
(named
WorldWideWeb WorldWideWeb (later renamed Nexus to avoid confusion between the software and the World Wide Web) is the first web browser and web page editor. It was discontinued in 1994. It was the first WYSIWYG HTML editor. The source code was released in ...
, which was also a web editor), the first
web server A web server is computer software and underlying hardware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiate ...
(later known as CERN httpd) and the first
web site A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipe ...
(http://info.cern.ch) containing the first web pages that described the project itself was published on 20 December 1990. The browser could access
Usenet Usenet () is a worldwide distributed discussion system available on computers. It was developed from the general-purpose Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it was ...
newsgroups and
FTP The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client–server model architecture using separate control and data ...
files as well. A
NeXT Computer NeXT Computer (also called the NeXT Computer System) is a workstation computer that was developed, marketed, and sold by NeXT Inc. It was introduced in October 1988 as the company's first and flagship product, at a price of , aimed at the hig ...
was used by Berners-Lee as the web server and also to write the web browser. Working with Berners-Lee at CERN,
Nicola Pellow Nicola Pellow is an English mathematician and information scientist who was one of the nineteen members of the ''WWW Project'' at CERN working with Tim Berners-Lee. She joined the project in November 1990, while an undergraduate maths student en ...
wrote a simple text browser that could run on almost any computer, the Line Mode Browser, which worked with a
command-line interface A command-line interpreter or command-line processor uses a command-line interface (CLI) to receive commands from a user in the form of lines of text. This provides a means of setting parameters for the environment, invoking executables and pro ...
.


1991–1993: The Web goes public, early growth


Initial launch

In January 1991, the first web servers outside CERN were switched on. On 6 August 1991, Berners-Lee published a short summary of the World Wide Web project on the
newsgroup A Usenet newsgroup is a repository usually within the Usenet system, for messages posted from users in different locations using the Internet. They are discussion groups and are not devoted to publishing news. Newsgroups are technically distinct ...
''alt.hypertext'', inviting collaborators.
Paul Kunz Paul Kunz (December 20, 1942 – September 12, 2018) was an American Particle physicist and software developer, who initiated the deployment of the first web server outside of Europe. After a meeting in September with Tim Berners-Lee of CERN, he ...
from the
Stanford Linear Accelerator Center SLAC National Accelerator Laboratory, originally named the Stanford Linear Accelerator Center, is a United States Department of Energy National Laboratory operated by Stanford University under the programmatic direction of the U.S. Departme ...
(SLAC) visited CERN in September 1991, and was captivated by the Web. He brought the NeXT software back to SLAC, where librarian
Louise Addis Louise or Luise may refer to: * Louise (given name) Arts Songs * "Louise" (Bonnie Tyler song), 2005 * "Louise" (The Human League song), 1984 * "Louise" (Jett Rebel song), 2013 * "Louise" (Maurice Chevalier song), 1929 *"Louise", by Clan of ...
adapted it for the
VM/CMS VM (often: VM/CMS) is a family of IBM virtual machine operating systems used on IBM mainframes System/370, System/390, zSeries, System z and compatible systems, including the Hercules emulator for personal computers. The following versions ...
operating system on the
IBM mainframe IBM mainframes are large computer systems produced by IBM since 1952. During the 1960s and 1970s, IBM dominated the large computer market. Current mainframe computers in IBM's line of business computers are developments of the basic design of th ...
as a way to host the
SPIRES The Stanford Physics Information Retrieval System (SPIRES) is a database management system developed by Stanford University. It is used by universities, colleges and research institutions. The first website in North America was created to allow re ...
-HEP database and display SLAC's catalog of online documents. This was the first web server outside of Europe and the first in North America. The World Wide Web had several differences from other hypertext systems available at the time. The Web required only unidirectional links rather than bidirectional ones, making it possible for someone to link to another resource without action by the owner of that resource. It also significantly reduced the difficulty of implementing web servers and browsers (in comparison to earlier systems), but in turn, presented the chronic problem of
link rot Link rot (also called link death, link breaking, or reference rot) is the phenomenon of hyperlinks tending over time to cease to point to their originally targeted file, web page, or server due to that resource being relocated to a new address ...
.


Early browsers

The WorldWideWeb browser only ran on
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT Computer in the late 1980s and early 1990s and was initially used for its range of proprieta ...
operating system. This shortcoming was discussed in January 1992, and alleviated in April 1992 by the release of
Erwise Erwise is a discontinued pioneering web browser, and the first available with a graphical user interface. Released in April 1992, the browser was written for Unix computers running X and used the W3 common access library. Erwise was the combine ...
, an application developed at the
Helsinki University of Technology Helsinki University of Technology (TKK; fi, Teknillinen korkeakoulu; sv, Tekniska högskolan) was a technical university in Finland. It was located in Otaniemi, Espoo in the metropolitan area of Greater Helsinki. The university was founded in ...
, and in May by
ViolaWWW ViolaWWW is a discontinued browser, the first to support scripting and stylesheets for the World Wide Web (WWW). It was first released in 1991/1992 for Unix and acted as the recommended browser at CERN, where the WWW was invented, but eventually ...
, created by
Pei-Yuan Wei Pei-Yuan Wei () is a Taiwanese-American businessman who created ViolaWWW, the first popular graphical web browser. Career Pei-Yuan Wei was born in Pingtung County, Taiwan. He graduated from Berkeley High School in 1986. He received his bachelor ...
, which included advanced features such as embedded graphics, scripting, and animation. ViolaWWW was originally an application for
HyperCard HyperCard is a software application and development kit for Apple Macintosh and Apple IIGS computers. It is among the first successful hypermedia systems predating the World Wide Web. HyperCard combines a flat-file database with a graphical, fl ...
. Both programs ran on the
X Window System The X Window System (X11, or simply X) is a windowing system for bitmap displays, common on Unix-like operating systems. X provides the basic framework for a GUI environment: drawing and moving windows on the display device and interacting wit ...
for
Unix Unix (; trademarked as UNIX) is a family of multitasking, multiuser computer operating systems that derive from the original AT&T Unix, whose development started in 1969 at the Bell Labs research center by Ken Thompson, Dennis Ritchie, and ot ...
. In 1992, the first tests between browsers on different platforms were concluded successfully between buildings 513 and 31 in CERN, between browsers on the NexT station and the X11-ported Mosaic browser. ViolaWWW became the recommended browser at CERN. To encourage use within CERN, Bernd Pollermann put the CERN telephone directory on the web—previously users had to log onto the mainframe in order to look up phone numbers. The Web was successful at CERN and spread to other scientific and academic institutions. Students at the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States, and several satellite campuses, research and educational centers, medical centers, and classes across the state of Kansas. Tw ...
adapted an existing text-only hypertext browser,
Lynx A lynx is a type of wild cat. Lynx may also refer to: Astronomy * Lynx (constellation) * Lynx (Chinese astronomy) * Lynx X-ray Observatory, a NASA-funded mission concept for a next-generation X-ray space observatory Places Canada * Lynx, Ontar ...
, to access the web in 1992. Lynx was available on Unix and DOS, and some web designers, unimpressed with glossy graphical websites, held that a website not accessible through Lynx was not worth visiting. In these earliest browsers, images opened in a separate "helper" application.


From Gopher to the WWW

In the early 1990s, Internet-based projects such as Archie,
Gopher Pocket gophers, commonly referred to simply as gophers, are burrowing rodents of the family Geomyidae. The roughly 41 speciesSearch results for "Geomyidae" on thASM Mammal Diversity Database are all endemic to North and Central America. They are ...
, Wide Area Information Servers (WAIS), and the FTP Archive list attempted to create ways to organize distributed data. Gopher was a document browsing system for the Internet, released in 1991 by the
University of Minnesota The University of Minnesota, formally the University of Minnesota, Twin Cities, (UMN Twin Cities, the U of M, or Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Tw ...
. Invented by Mark P. McCahill, it became the first commonly used hypertext interface to the Internet. While Gopher menu items were examples of hypertext, they were not commonly perceived in that way. In less than a year, there were hundreds of Gopher servers. It offered a viable alternative to the World Wide Web in the early 1990s and the consensus was that Gopher would be the primary way that people would interact with the Internet. However, in 1993, the University of Minnesota declared that Gopher was proprietary and would have to be licensed. In response, on 30 April 1993, CERN announced that the World Wide Web would be free to anyone, with no fees due, and released their code into the public domain. This made it possible to develop servers and clients independently and to add extensions without licensing restrictions. Coming two months after the announcement that the server implementation of the Gopher protocol was no longer free to use, this spurred the development of various browsers which precipitated a rapid shift away from Gopher. By releasing Berners-Lee's invention for public use, CERN encouraged and enabled its widespread use. Early websites intermingled links for both the
HTTP The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, ...
web protocol and the
Gopher protocol The Gopher protocol () is a communication protocol designed for distributing, searching, and retrieving documents in Internet Protocol networks. The design of the Gopher protocol and user interface is menu-driven, and presented an alternative to ...
, which provided access to content through
hypertext Hypertext is E-text, text displayed on a computer display or other electronic devices with references (hyperlinks) to other text that the reader can immediately access. Hypertext documents are interconnected by hyperlinks, which are typi ...
menus presented as a
file system In computing, file system or filesystem (often abbreviated to fs) is a method and data structure that the operating system uses to control how data is stored and retrieved. Without a file system, data placed in a storage medium would be one larg ...
rather than through
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScri ...
files. Early Web users would navigate either by bookmarking popular directory pages or by consulting updated lists such as the NCSA "What's New" page. Some sites were also indexed by WAIS, enabling users to submit full-text searches similar to the capability later provided by
search engines A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
. After 1993 the World Wide Web saw many advances to indexing and ease of access through search engines, which often neglected Gopher and Gopherspace. As its popularity increased through ease of use, incentives for commercial investment in the Web also grew. By the middle of 1994, the Web was outcompeting Gopher and the other browsing systems for the Internet.


NCSA

The
National Center for Supercomputing Applications The National Center for Supercomputing Applications (NCSA) is a state-federal partnership to develop and deploy national-scale computer infrastructure that advances research, science and engineering based in the United States. NCSA operates as a ...
(NCSA) at the
University of Illinois at Urbana–Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Universit ...
(UIUC) established a website in November 1992. After
Marc Andreessen Marc Lowell Andreessen ( ; born July 9, 1971) is an American entrepreneur, investor, and software engineer. He is the co-author of Mosaic, the first widely used web browser; co-founder of Netscape; and co-founder and general partner of Silicon ...
, a student at UIUC, was shown ViolaWWW in late 1992, he began work on
Mosaic A mosaic is a pattern or image made of small regular or irregular pieces of colored stone, glass or ceramic, held in place by plaster/mortar, and covering a surface. Mosaics are often used as floor and wall decoration, and were particularly pop ...
with another UIUC student
Eric Bina Eric J. Bina (born October 1964) is an American software programmer who is the co-creator of Mosaic and the co-founder of Netscape. In 1993, Bina along with Marc Andreessen authored the first version of Mosaic while working as a programmer at Nat ...
, using funding from the High-Performance Computing and Communications Initiative, a US-federal research and development program initiated by US Senator Al Gore. Andreessen and Bina released a Unix version of the browser in February 1993; Mac and Windows versions followed in August 1993. The browser gained popularity due to its strong support of integrated
multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradition ...
, and the authors' rapid response to user bug reports and recommendations for new features. Historians generally agree that the 1993 introduction of the Mosaic web browser was a turning point for the World Wide Web. Before the release of Mosaic in 1993, graphics were not commonly mixed with text in web pages, and the Web was less popular than older protocols such as Gopher and WAIS. Mosaic could display inline images and submit
forms Form is the shape, visual appearance, or configuration of an object. In a wider sense, the form is the way something happens. Form also refers to: *Form (document), a document (printed or electronic) with spaces in which to write or enter data * ...
for Windows, Macintosh and X-Windows. NCSA also developed
HTTPd HTTPd is a software program that usually runs in the background, as a process, and plays the role of a server in a client–server model using the HTTP and/or HTTPS network protocol(s). The process waits for the incoming client requests and for ...
, a Unix web server that used the
Common Gateway Interface In computing, Common Gateway Interface (CGI) is an interface specification that enables web servers to execute an external program, typically to process user requests. Such programs are often written in a scripting language and are commonly ref ...
to process forms and
Server Side Includes Server Side Includes (SSI) is a simple interpreted server-side scripting language used almost exclusively for the World Wide Web. It is most useful for including the contents of one or more files into a web page on a web server (see below), using i ...
for dynamic content. Both the client and server were free to use with no restrictions. Mosaic was an immediate hit; its graphical user interface allowed the Web to become by far the most popular protocol on the Internet. Within a year, web traffic surpassed Gopher's. ''Wired'' declared that Mosaic made non-Internet online services obsolete, and the Web became the preferred interface for accessing the Internet.


Early growth

The World Wide Web enabled the spread of information over the Internet through an easy-to-use and flexible format. It thus played an important role in popularising use of the Internet. Although the two terms are sometimes
conflated Conflation is the merging of two or more sets of information, texts, ideas, opinions, etc., into one, often in error. Conflation is often misunderstood. It originally meant to fuse or blend, but has since come to mean the same as equate, treati ...
in popular use, ''World Wide Web'' is not
synonym A synonym is a word, morpheme, or phrase that means exactly or nearly the same as another word, morpheme, or phrase in a given language. For example, in the English language, the words ''begin'', ''start'', ''commence'', and ''initiate'' are all ...
ous with ''Internet''. The Web is an information space containing hyperlinked documents and other
resources Resource refers to all the materials available in our environment which are technologically accessible, economically feasible and culturally sustainable and help us to satisfy our needs and wants. Resources can broadly be classified upon their a ...
, identified by their URIs. It is implemented as both client and server software using Internet protocols such as
TCP/IP The Internet protocol suite, commonly known as TCP/IP, is a framework for organizing the set of communication protocols used in the Internet and similar computer networks according to functional criteria. The foundational protocols in the suit ...
and
HTTP The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, ...
. In keeping with its origins at CERN, early adopters of the Web were primarily university-based scientific departments or physics laboratories such as
SLAC SLAC National Accelerator Laboratory, originally named the Stanford Linear Accelerator Center, is a United States Department of Energy National Laboratory operated by Stanford University under the programmatic direction of the U.S. Departm ...
and
Fermilab Fermi National Accelerator Laboratory (Fermilab), located just outside Batavia, Illinois, near Chicago, is a United States Department of Energy national laboratory specializing in high-energy particle physics. Since 2007, Fermilab has been operat ...
. By January 1993 there were fifty web servers across the world. By October 1993 there were over five hundred servers online, including some notable websites. Practical media distribution and
streaming media Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
over the Web was made possible by advances in
data compression In information theory, data compression, source coding, or bit-rate reduction is the process of encoding information using fewer bits than the original representation. Any particular compression is either lossy or lossless. Lossless compression ...
, due to the impractically high bandwidth requirements of uncompressed media. Following the introduction of the Web, several media formats based on discrete cosine transform (DCT) were introduced for practical media distribution and streaming over the Web, including the
MPEG The Moving Picture Experts Group (MPEG) is an alliance of working groups established jointly by International Organization for Standardization, ISO and International Electrotechnical Commission, IEC that sets standards for media coding, includ ...
video format Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...
in 1991 and the
JPEG JPEG ( ) is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and imag ...
image format An Image file format is a file format for a digital image. There are many formats that can be used, such as JPEG, PNG, and GIF. Most formats up until 2022 were for storing 2D images, not 3D ones. The data stored in an image file format may be c ...
in 1992. The high level of
image compression Image compression is a type of data compression applied to digital images, to reduce their cost for storage or transmission. Algorithms may take advantage of visual perception and the statistical properties of image data to provide superior r ...
made JPEG a good format for compensating slow
Internet access Internet access is the ability of individuals and organizations to connect to the Internet using computer terminals, computers, and other devices; and to access services such as email and the World Wide Web. Internet access is sold by Internet ...
speeds, typical in the age of
dial-up Internet access Dial-up Internet access is a form of Internet access that uses the facilities of the public switched telephone network (PSTN) to establish a connection to an Internet service provider (ISP) by dialing a telephone number on a conventional telepho ...
. JPEG became the most widely used image format for the World Wide Web. A DCT variation, the
modified discrete cosine transform The modified discrete cosine transform (MDCT) is a transform based on the type-IV discrete cosine transform (DCT-IV), with the additional property of being lapped transform, lapped: it is designed to be performed on consecutive blocks of a larger ...
(MDCT) algorithm, led to the development of
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...
, which was introduced in 1991 and became the first popular
audio format An audio format is a medium for sound recording and reproduction. The term is applied to both the physical recording media and the recording formats of the audio content—in computer science it is often limited to the audio file format, but its w ...
on the Web. In 1992 the Computing and Networking Department of CERN, headed by David Williams, withdrew support of Berners-Lee's work. A two-page email sent by Williams stated that the work of Berners-Lee, with the goal of creating a facility to exchange information such as results and comments from CERN experiments to the scientific community, was not the core activity of CERN and was a misallocation of CERN's IT resources. Following this decision, Tim Berners-Lee left CERN for the
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
(MIT), where he continued to develop HTTP. The first
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
browser was
Cello The cello ( ; plural ''celli'' or ''cellos'') or violoncello ( ; ) is a Bow (music), bowed (sometimes pizzicato, plucked and occasionally col legno, hit) string instrument of the violin family. Its four strings are usually intonation (music), t ...
, written by Thomas R. Bruce for the Legal Information Institute at
Cornell Law School Cornell Law School is the law school of Cornell University, a private Ivy League university in Ithaca, New York. One of the five Ivy League law schools, it offers four law degree programs, JD, LLM, MSLS and JSD, along with several dual-deg ...
to provide legal information, since access to Windows was more widespread amongst lawyers than access to Unix. Cello was released in June 1993.


1994–2003: Open standards, going global

The rate of web site deployment increased sharply around the world, and fostered development of international standards for protocols and content formatting. Berners-Lee continued to stay involved in guiding web standards, such as the
markup language Markup language refers to a text-encoding system consisting of a set of symbols inserted in a text document to control its structure, formatting, or the relationship between its parts. Markup is often used to control the display of the document ...
s to compose web pages, and he advocated his vision of a Semantic Web (sometimes known as Web 3.0) based around machine-readability and interoperability standards.


World Wide Web Conference

In May 1994, the first International WWW Conference, organized by
Robert Cailliau Robert Cailliau (, born 26 January 1947) is a Belgian informatics engineer, computer scientist and author who proposed the first (pre-www) hypertext system for CERN in 1987 and collaborated with Tim Berners-Lee on the World Wide Web (jointly wi ...
, was held at CERN; the conference has been held every year since.


World Wide Web Consortium

The
World Wide Web Consortium The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 and led by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working to ...
(W3C) was founded by Tim Berners-Lee after he left the European Organization for Nuclear Research (CERN) in September/October 1994 in order to create open standards for the Web. It was founded at the
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
Laboratory for Computer Science (MIT/LCS) with support from the
Defense Advanced Research Projects Agency The Defense Advanced Research Projects Agency (DARPA) is a research and development agency of the United States Department of Defense responsible for the development of emerging technologies for use by the military. Originally known as the Adv ...
(DARPA), which had pioneered the Internet. A year later, a second site was founded at
INRIA The National Institute for Research in Digital Science and Technology (Inria) () is a French national research institution focusing on computer science and applied mathematics. It was created under the name ''Institut de recherche en informatiq ...
(a French national computer research lab) with support from the
European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
; and in 1996, a third continental site was created in Japan at
Keio University , mottoeng = The pen is mightier than the sword , type = Private research coeducational higher education institution , established = 1858 , founder = Yukichi Fukuzawa , endowmen ...
. W3C comprised various companies that were willing to create standards and recommendations to improve the quality of the Web. Berners-Lee made the Web available freely, with no patent and no royalties due. The W3C decided that its standards must be based on royalty-free technology, so they can be easily adopted by anyone. Netscape and Microsoft, in the middle of a
browser war Browse, browser or browsing may refer to: Programs *Web browser, a program used to access the World Wide Web *Code browser, a program for navigating source code *File browser or file manager, a program used to manage files and related objects * H ...
, ignored the W3C and added elements to HTML ad hoc (e.g.,
blink Blinking is a bodily function; it is a semi-autonomic rapid closing of the eyelid. A single blink is determined by the forceful closing of the eyelid or inactivation of the levator palpebrae superioris and the activation of the palpebral portio ...
and marquee). Finally, in 1995, Netscape and Microsoft came to their senses and agreed to abide by the W3C's standard. The W3C published the standard for
HTML 4 The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript ...
in 1997, which included Cascading Style Sheets (CSS), giving designers more control over the appearance of web pages without the need for additional HTML tags. The W3C couldn't enforce compliance so none of the browsers were fully compliant. This frustrated web designers who formed the
Web Standards Project The Web Standards Project (WaSP) was a group of professional web developers dedicated to disseminating and encouraging the use of the web standards recommended by the World Wide Web Consortium, along with other groups and standards bodies. Foun ...
(WaSP) in 1998 with the goal of cajoling compliance with standards.
A List Apart ''A List Apart'' is a webzine that explores the design, development, and meaning of web content, with a special focus on web standards and best practices. History ''A List Apart'' began in 1997 as a mailing list for web designers, moderated and ...
and
CSS Zen Garden The CSS Zen Garden is a World Wide Web Web development, development resource "built to demonstrate what can be accomplished visually through Cascading Style Sheets, CSS-based design." It launched in May 2003. Style sheets contributed by gra ...
were influential websites that promoted good design and adherence to standards. Nevertheless, AOL halted development of Netscape and Microsoft was slow to update IE.
Mozilla Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, wi ...
and
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
both released browsers that aimed to be more standards compliant (
Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and ...
and
Safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
), but were unable to dislodge IE as the dominant browser.


Commercialization, dot-com boom and bust, aftermath

As the Web grew in the mid-1990s,
web directories A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and th ...
and primitive
search engines A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
were created to index pages and allow people to find things. Commercial use restrictions on the Internet were lifted in 1995 when
NSFNET The National Science Foundation Network (NSFNET) was a program of coordinated, evolving projects sponsored by the National Science Foundation (NSF) from 1985 to 1995 to promote advanced research and education networking in the United States. The p ...
was shut down. In the US, the online service
America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
(AOL) offered their users a connection to the Internet via their own internal browser, using a dial-up Internet connection. In January 1994,
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
was founded by Jerry Yang and David Filo, then students at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
.
Yahoo! Directory The Yahoo! Directory was a web directory which at one time rivaled DMOZ in size. The directory was Yahoo!'s first offering and started in 1994 under the name Jerry and David's Guide to the World Wide Web. When Yahoo! changed its main results to c ...
became the first popular
web directory A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and th ...
.
Yahoo! Search Yahoo! Search is a Yahoo! internet search provider that uses Microsoft's Microsoft Bing, Bing search engine to power results, since 2009, apart from four years with Google Search, Google until 2019. Originally, "Yahoo! Search" referred to a Yah ...
, launched the same year, was the first popular search engine on the World Wide Web. Yahoo! became the quintessential example of a first mover on the Web.
Online shopping Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...
began to emerge with the launch of
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
's shopping site by
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ''né'' Jorgensen; born January 12, 1964) is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former preside ...
in 1995 and
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
by
Pierre Omidyar Pierre Morad Omidyar (born Parviz Morad Omidyar, June 21, 1967) is a French-born Iranian-American billionaire. A technology entrepreneur, software engineer, and philanthropist, he is the founder of eBay, where he served as chairman from 199 ...
the same year. By 1994, Marc Andreessen's
Netscape Navigator Netscape Navigator was a web browser, and the original browser of the Netscape line, from versions 1 to 4.08, and 9.x. It was the flagship product of the Netscape Communications Corp and was the dominant web browser in terms of usage share in ...
superseded Mosaic in popularity, holding the position for some time. Bill Gates outlined
Microsoft's Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
strategy to dominate the Internet in his Tidal Wave memo in 1995. With the release of
Windows 95 Windows 95 is a consumer-oriented operating system developed by Microsoft as part of its Windows 9x family of operating systems. The first operating system in the 9x family, it is the successor to Windows 3.1x, and was released to manufacturin ...
and the popular
Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical user interface, graphical web browsers developed by Microsoft which was used in the Microsoft Wind ...
browser, many publicly companies began to develop a Web presence. At first, people mainly anticipated the possibilities of free publishing and instant worldwide information. By the late 1990s, the directory model had given way to search engines, corresponding with the rise of
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
, which developed new approaches to relevancy ranking. Directory features, while still commonly available, became after-thoughts to search engines. Netscape had a very successful IPO valuing the company at $2.9 billion despite the lack of profits and triggering the
dot-com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compo ...
. Increasing familiarity with the Web led to the growth of direct Web-based commerce (
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
) and instantaneous group communications worldwide. Many
dot-com companies A dot-com company, or simply a dot-com (alternatively rendered dot.com, dot com, dotcom or .com), is a company that does most of its business on the Internet, usually through a website on the World Wide Web that uses the popular Generic top-level d ...
, displaying products on hypertext webpages, were added into the Web. Over the next 5 years, over a trillion dollars was raised to fund thousands of startups consisting of little more than a website. During the
dot-com boom The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...
, many companies vied to create a dominant
web portal A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displayin ...
in the belief that such a website would best be able to attract a large audience that in turn would attract
online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
revenue. While most of these portals offered a search engine, they were not interested in encouraging users to find other websites and leave the portal and instead concentrated on "sticky" content. In contrast, Google was a stripped-down search engine that delivered superior results. It was a hit with users who switched from portals to Google. Furthermore, with
AdWords Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...
, Google had an effective business model. AOL bought Netscape in 1998. In spite of their early success, Netscape was unable to fend off Microsoft.
Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical user interface, graphical web browsers developed by Microsoft which was used in the Microsoft Wind ...
and a variety of other browsers almost completely replaced it. Faster
broadband internet In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...
connections replaced many dial-up connections from the beginning of the 2000s. With the bursting of the dot-com bubble, many web portals either scaled back operations, floundered, or shut down entirely. AOL disbanded Netscape in 2003.


Web server software

Web server software was developed to allow computers to act as
web server A web server is computer software and underlying hardware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiate ...
s. The first web servers supported only static files, such as HTML (and images), but now they commonly allow embedding of server side applications.
Web framework A web framework (WF) or web application framework (WAF) is a software framework that is designed to support the development of web applications including web services, web resources, and web APIs. Web frameworks provide a standard way to build and ...
software enabled building and deploying web applications.
Content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
s (CMS) were developed to organize and facilitate collaborative content creation. Many of them were built on top of separate
content management framework Content management systems (CMS) are used to organize and facilitate collaborative content creation. Many of them are built on top of separate content management frameworks. The list is limited to notable services. Open source software :''Th ...
s. After
Robert McCool Robert Martin McCool (born 1973), more commonly known as Rob McCool, is a software developer and architect. McCool was the author of the original NCSA HTTPd web server, later known as the Apache HTTP Server, and until Apache version 2.2, files as ...
joined Netscape, development on the
NCSA HTTPd NCSA HTTPd is an early, now discontinued, web server originally developed at the NCSA at the University of Illinois at Urbana–Champaign by Robert McCool and others. First released in 1993, it was among the earliest web servers developed, follo ...
server languished. In 1995,
Brian Behlendorf Brian Behlendorf (born March 30, 1973) is an American technologist, executive, computer programmer and leading figure in the open-source software movement. He was a primary developer of the Apache Web server, the most popular web server software ...
and Cliff Skolnick created a mailing list to coordinate efforts to fix bugs and make improvements to
HTTPd HTTPd is a software program that usually runs in the background, as a process, and plays the role of a server in a client–server model using the HTTP and/or HTTPS network protocol(s). The process waits for the incoming client requests and for ...
. They called their version of HTTPd,
Apache The Apache () are a group of culturally related Native American tribes in the Southwestern United States, which include the Chiricahua, Jicarilla, Lipan, Mescalero, Mimbreño, Ndendahe (Bedonkohe or Mogollon and Nednhi or Carrizaleño an ...
. Apache quickly became the dominant server on the Web. After adding support for modules, Apache was able to allow developers to handle web requests with a variety of languages including
Perl Perl is a family of two high-level, general-purpose, interpreted, dynamic programming languages. "Perl" refers to Perl 5, but from 2000 to 2019 it also referred to its redesigned "sister language", Perl 6, before the latter's name was offici ...
,
PHP PHP is a general-purpose scripting language geared toward web development. It was originally created by Danish-Canadian programmer Rasmus Lerdorf in 1993 and released in 1995. The PHP reference implementation is now produced by The PHP Group ...
and
Python Python may refer to: Snakes * Pythonidae, a family of nonvenomous snakes found in Africa, Asia, and Australia ** ''Python'' (genus), a genus of Pythonidae found in Africa and Asia * Python (mythology), a mythical serpent Computing * Python (pro ...
. Together with
Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...
and
MySQL MySQL () is an open-source relational database management system (RDBMS). Its name is a combination of "My", the name of co-founder Michael Widenius's daughter My, and "SQL", the acronym for Structured Query Language. A relational database o ...
, it became known as the
LAMP Lamp, Lamps or LAMP may refer to: Lighting * Oil lamp, using an oil-based fuel source * Kerosene lamp, using kerosene as a fuel * Electric lamp, or light bulb, a replaceable component that produces light from electricity * Light fixture, or li ...
platform. Following the success of Apache,
the Apache Software Foundation The Apache Software Foundation (ASF) is an American nonprofit corporation (classified as a 501(c)(3) organization in the United States) to support a number of open source software projects. The ASF was formed from a group of developers of the Ap ...
was founded in 1999 and produced many
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...
web software projects in the same collaborative spirit.


Browser wars

After graduating from UIUC, Andreessen and
Jim Clark James Clark Jr. OBE (4 March 1936 – 7 April 1968) was a British Formula One racing driver from Scotland, who won two World Championships, in 1963 and 1965. A versatile driver, he competed in sports cars, touring cars and in the Indianapol ...
, former CEO of
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
, met and formed Mosaic Communications Corporation in April 1994 to develop the Mosaic Netscape browser commercially. The company later changed its name to
Netscape Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California and then Dulles, Virginia. Its Netscape web browser was onc ...
, and the browser was developed further as
Netscape Navigator Netscape Navigator was a web browser, and the original browser of the Netscape line, from versions 1 to 4.08, and 9.x. It was the flagship product of the Netscape Communications Corp and was the dominant web browser in terms of usage share in ...
, which soon became the dominant web client. They also released the Netsite Commerce web server which could handle SSL requests, thus enabling
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
on the Web. SSL became the standard method to encrypt web traffic. Navigator 1.0 also introduced
cookies A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts ...
, but Netscape did not publicize this feature. Netscape followed up with Navigator 2 in 1995 introducing frames,
Java applet Java applets were small applications written in the Java programming language, or another programming language that compiles to Java bytecode, and delivered to users in the form of Java bytecode. The user launched the Java applet from a ...
s and
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...
. In 1998, Netscape made Navigator open source and launched
Mozilla Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, wi ...
. Microsoft licensed Mosaic from
Spyglass Spyglass may refer to: * Another term for a hand-held refracting telescope A refracting telescope (also called a refractor) is a type of optical telescope that uses a lens as its objective to form an image (also referred to a dioptric tel ...
and released
Internet Explorer 1.0 Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical web browsers developed by Microsoft and included as part of the Microsoft Windows line of operating sy ...
that year and IE2 later the same year. IE2 added features pioneered at Netscape such as cookies, SSL, and JavaScript. The
browser wars A browser war is competition for dominance in the usage share of web browsers. The "first browser war," (1995-2001) pitted Microsoft's Internet Explorer against Netscape's Navigator. Browser wars continued with the decline of Internet Explorer ...
became a competition for dominance when Explorer was bundled with Windows. This led to the ''
United States v. Microsoft Corporation ''United States v. Microsoft Corporation'', 253 F.3d 34 (D.C. Cir. 2001), was a Lists of landmark court decisions, landmark American antitrust law case at the United States Court of Appeals for the District of Columbia Circuit. The U.S. governme ...
'' antitrust lawsuit. IE3, released in 1996, added support for Java applets,
ActiveX ActiveX is a deprecated software framework created by Microsoft that adapts its earlier Component Object Model (COM) and Object Linking and Embedding (OLE) technologies for content downloaded from a network, particularly from the World Wide Web. ...
, and
CSS Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone techno ...
. At this point, Microsoft began bundling IE with Windows. IE3 managed to increase Microsoft's share of the browser market from under 10% to over 20%. IE4, released the following year, introduced
Dynamic HTML Dynamic HTML, or DHTML, is a term which was used by some browser vendors to describe the combination of HTML, style sheets and client-side scripts (JavaScript, VBScript, or any other supported scripts) that enabled the creation of interactive ...
setting the stage for the Web 2.0 revolution. By 1998, IE was able to capture the majority of the desktop browser market. It would be the dominant browser for the next fourteen years.
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
released their Chrome browser in 2008 with the first
JIT Jit (also known as jiti, jit-jive and the Harare beat) is a style of popular Zimbabwean dance music. It features a swift rhythm played on drums and accompanied by a guitar. Jit evolved out many diverse influences, including domestic chimurenga, ...
JavaScript engine A JavaScript engine is a software component that executes JavaScript code. The first JavaScript engines were mere interpreters, but all relevant modern engines use just-in-time compilation for improved performance. JavaScript engines are typica ...
, V8. Chrome overtook IE to become the dominant desktop browser in four years, and overtook Safari to become the dominant mobile browser in two. At the same time, Google open sourced Chrome's
codebase In software development, a codebase (or code base) is a collection of source code used to build a particular software system, application, or software component. Typically, a codebase includes only human-written source code files; thus, a codeb ...
as
Chromium Chromium is a chemical element with the symbol Cr and atomic number 24. It is the first element in group 6. It is a steely-grey, lustrous, hard, and brittle transition metal. Chromium metal is valued for its high corrosion resistance and hardne ...
.
Ryan Dahl Ryan Dahl (born 1981) is an American software engineer who is best known for creating the Node.js JavaScript runtime as well as the Deno JavaScript/TypeScript runtime. Biography Dahl grew up in San Diego, California. His mother bought him an ...
used Chromium's V8 engine in 2009 to power an event driven
runtime system In computer programming, a runtime system or runtime environment is a sub-system that exists both in the computer where a program is created, as well as in the computers where the program is intended to be run. The name comes from the compile t ...
,
Node.js Node.js is an open-source server environment. Node.js is cross-platform and runs on Windows, Linux, Unix, and macOS. Node.js is a back-end JavaScript runtime environment. Node.js runs on the V8 JavaScript Engine and executes JavaScript code o ...
, which allowed JavaScript code to be used on servers as well as browsers. This led to the development of new software stacks such as
MEAN There are several kinds of mean in mathematics, especially in statistics. Each mean serves to summarize a given group of data, often to better understand the overall value (magnitude and sign) of a given data set. For a data set, the ''arithme ...
. Thanks to frameworks such as
Electron The electron ( or ) is a subatomic particle with a negative one elementary electric charge. Electrons belong to the first generation of the lepton particle family, and are generally thought to be elementary particles because they have no kn ...
, developers can bundle up node applications as standalone desktop applications such as Slack. Acer and Samsung began selling
Chromebook A Chromebook (sometimes stylized in lowercase as chromebook) is a laptop or tablet running the Linux-based ChromeOS as its operating system. Initially designed to heavily rely on web applications for tasks using the Google Chrome browser, Chromeb ...
s, cheap laptops running
ChromeOS ChromeOS, sometimes stylized as chromeOS and formerly styled as Chrome OS, is a Linux-based operating system designed by Google. It is derived from the open-source ChromiumOS and uses the Google Chrome web browser as its principal user interfac ...
capable of running web apps, in 2011. Over the next decade, more companies offered Chromebooks. Chromebooks outsold MacOS devices in 2020 to become the second most popular OS in the world. Other notable web browsers emerged including Mozilla's
Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and ...
, Opera's
Opera browser Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a libr ...
and Apple's
Safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
.


2004–present: The web as platform, ubiquity


Web 2.0

Web pages were initially conceived as structured documents based upon HTML. They could include images, video, and other content, although the use of media was initially relatively limited and the content was mainly static. By the mid-2000s, new approaches to sharing and exchanging content, such as
blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
s and
RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many di ...
, rapidly gained acceptance on the Web. The video-sharing website
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
launched the concept of user-generated content. As new technologies made it easier to create websites that behaved dynamically, the Web attained greater ease of use and gained a sense of interactivity which ushered in a period of rapid popularization. This new era also brought into existence
social networking websites A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
, such as
Friendster Friendster was a social network game based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003.Eric Eldon, August 4, 2008.Friendster raises $20 million, nabs a Googler to be CEO VentureBeat. Retrieved December 4, 2 ...
, MySpace,
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, and photo- and video-sharing websites such as
Flickr Flickr ( ; ) is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and professional ...
and, later,
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
which gained users rapidly and became a central part of
youth culture Youth culture refers to the societal norms of children, adolescents, and young adults. Specifically, it comprises the processes and symbolic systems that are shared by the youth and are distinct from those of adults in the community. An emphasis ...
.
Wikipedia Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read refer ...
's user-edited content quickly displaced the professionally-written
Microsoft Encarta ''Microsoft Encarta'' is a discontinued digital multimedia encyclopedia published by Microsoft from 1993 to 2009. Originally sold on CD-ROM or DVD, it was also available on the World Wide Web via an annual subscription, although later articles ...
. The popularity of these sites, combined with developments in the technology that enabled them, and the increasing availability and affordability of high-speed connections made video content far more common on all kinds of websites. This new media-rich model for information exchange, featuring user-generated and user-edited websites, was dubbed
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
, a term coined in 1999 and popularized in 2004 at the Web 2.0 Conference. The Web 2.0 boom drew investment from companies worldwide and saw many new service-oriented startups catering to a newly "democratized" Web.
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...
made the development of interactive
web applications A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serve ...
possible. Web pages could run JavaScript and respond to user input, but they could not interact with the network. Browsers could submit data to servers via forms and receive new pages, but this was slow compared to traditional desktop applications. Developers that wanted to offer sophisticated applications over the Web used Java or nonstandard solutions such as
Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia Computing platform, software platform used for production of Flash animation, animations, rich web applications, application software, desktop applications, mobile apps, mo ...
or Microsoft's
ActiveX ActiveX is a deprecated software framework created by Microsoft that adapts its earlier Component Object Model (COM) and Object Linking and Embedding (OLE) technologies for content downloaded from a network, particularly from the World Wide Web. ...
. Microsoft added a little noticed feature in 1999 called
XMLHttpRequest XMLHttpRequest (XHR) is an API in the form of an object whose methods transfer data between a web browser and a web server. The object is provided by the browser's JavaScript environment. Particularly, retrieval of data from XHR for the purpos ...
to MSIE. Developers at
Oddpost Oddpost was a pay-for webmail service, in 2002, that pioneered the use of JavaScript to mimic a desktop mail application, the first notable foray into using Ajax methodologies for webmail. Ajax techniques minimized the amount of data sent during a ...
used this feature in 2002 to create the first
Ajax Ajax may refer to: Greek mythology and tragedy * Ajax the Great, a Greek mythological hero, son of King Telamon and Periboea * Ajax the Lesser, a Greek mythological hero, son of Oileus, the king of Locris * ''Ajax'' (play), by the ancient Greek ...
application, a
webmail Webmail (or web-based email) is an email service that can be accessed using a standard web browser. It contrasts with email service accessible through a specialised email client software. Examples of webmail providers are 1&1 Ionos, AOL Mail, G ...
client that performed as well as a desktop application. Ajax apps were revolutionary. Web pages evolved beyond static documents to full-blown applications. Websites began offering APIs in addition to webpages. Developers created a plethora of Ajax apps including widgets, mashups and new types of social apps. Analysts called it
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
. Browser vendors improved the performance of their JavaScript engines and dropped support for Flash and Java. Traditional client server applications were replaced by cloud apps. Amazon reinvented itself as a
cloud service provider Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mul ...
. The use of
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
on the Web has become ubiquitous in everyday life. The 2010s also saw the rise of streaming services, such as
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
. In spite of the success of Web 2.0 applications, the
W3C The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 and led by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working to ...
forged ahead with their plan to replace HTML with
XHTML Extensible HyperText Markup Language (XHTML) is part of the family of XML markup languages. It mirrors or extends versions of the widely used HyperText Markup Language (HTML), the language in which Web pages are formulated. While HTML, prior ...
and represent all data in
XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. It defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. T ...
. In 2004, representatives from Mozilla,
Opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a librett ...
, and Apple formed an opposing group, the
Web Hypertext Application Technology Working Group The Web Hypertext Application Technology Working Group (WHATWG) is a community of people interested in evolving HTML and related technologies. The WHATWG was founded by individuals from Apple Inc., the Mozilla Foundation and Opera Software, lea ...
(WHATWG), dedicated to improving HTML while maintaining backward compatibility. For the next several years, websites did not transition their content to XHTML; browser vendors did not adopt XHTML2; and developers eschewed XML in favor of
JSON JSON (JavaScript Object Notation, pronounced ; also ) is an open standard file format and data interchange format that uses human-readable text to store and transmit data objects consisting of attribute–value pairs and arrays (or other ser ...
. By 2007, the W3C conceded and announced they were restarting work on HTML and in 2009, they officially abandoned XHTML. In 2019, the W3C ceded control of the HTML specification, now called the HTML Living Standard, to WHATWG. Microsoft rewrote their
Edge browser Microsoft Edge is a Proprietary Software, proprietary, cross-platform software, cross-platform web browser created by Microsoft. It was first released in 2015 as part of Windows 10 and Xbox One and later ported to other platforms as a fork of Go ...
in 2021 to use Chromium as its code base in order to be more compatible with Chrome.


Security, censorship and cybercrime

The increasing use of encrypted connections (
HTTPS Hypertext Transfer Protocol Secure (HTTPS) is an extension of the Hypertext Transfer Protocol (HTTP). It is used for secure communication over a computer network, and is widely used on the Internet. In HTTPS, the communication protocol is enc ...
) enabled
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
and
online banking Online banking, also known as internet banking, web banking or home banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial inst ...
. Nonetheless, the 2010s saw the emergence of various controversial trends, such as
internet censorship Internet censorship is the legal control or suppression of what can be accessed, published, or viewed on the Internet. Censorship is most often applied to specific internet domains (such as Wikipedia.org) but exceptionally may extend to all Inte ...
and the growth of
cybercrime A cybercrime is a crime that involves a computer or a computer network.Moore, R. (2005) "Cyber crime: Investigating High-Technology Computer Crime," Cleveland, Mississippi: Anderson Publishing. The computer may have been used in committing the ...
, including web-based
cyberattacks A cyberattack is any offensive maneuver that targets computer information systems, computer networks, infrastructures, or personal computer devices. An attacker is a person or process that attempts to access data, functions, or other restricted ...
and
ransomware Ransomware is a type of malware from cryptovirology that threatens to publish the victim's personal data or permanently block access to it unless a ransom is paid off. While some simple ransomware may lock the system without damaging any files, ...
.


Mobile

Early attempts to allow wireless devices to access the Web used simplified formats such as
i-mode NTT DoCoMo's i-mode is a mobile internet (distinct from wireless internet) service popular in Japan. Unlike Wireless Application Protocols, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and the packet- ...
and
WAP WAP or Wap may refer to: Music * "WAP" (song), a 2020 song by Cardi B featuring Megan Thee Stallion Organizations * Weatherization Assistance Program, for US energy costs * Western Australia Party, a political party founded in 2016 * Western A ...
.
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
introduced the first
smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
in 2007 with a full-featured browser. Other companies followed suit and in 2011, smartphone sales overtook PCs. Since 2016, most visitors access websites with mobile devices which led to the adoption of responsive web design. Apple, Mozilla, and Google have taken different approaches to integrating smartphones with modern web apps. Apple initially promoted web apps for the iPhone, but then encouraged developers to make native apps. Mozilla announced Web APIs in 2011 to allow webapps to access hardware features such as audio, camera or GPS. Frameworks such as Cordova and Ionic allow developers to build hybrid apps. Mozilla released a
mobile OS A mobile operating system is an operating system for mobile phones, tablet computer, tablets, smartwatches, smartglasses, or other non-laptop personal computing, personal mobile computing devices. While computers such as typical laptops are "mobi ...
designed to run web apps in 2012, but discontinued it in 2015. Google announced specifications for
Accelerated Mobile Pages AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimiz ...
(AMP), and
progressive web applications A progressive web application (PWA), commonly known as a progressive web app, is a type of application software delivered through the World Wide Web, web, built using common web technologies including HTML, Cascading Style Sheets, CSS, JavaScript, ...
(PWA) in 2015. AMPs use a combination of HTML, JavaScript, and
Web Components Web Components are a set of features that provide a standard component model for the Web allowing for encapsulation and interoperability of individual HTML elements. Primary technologies used to create them include: * Custom Elements: APIs to ...
to optimize web pages for mobile devices; and PWAs are web pages that, with a combination of
web worker A web worker, as defined by the World Wide Web Consortium (W3C) and the Web Hypertext Application Technology Working Group (WHATWG), is a JavaScript script executed from an HTML page that runs in the background, independently of scripts that ma ...
s and
manifest file A manifest file in computing is a file containing metadata for a group of accompanying files that are part of a set or coherent unit. For example, the files of a computer program may have a manifest describing the name, version number, license and t ...
s, can be saved to a mobile device and opened like a native app.


Web 3.0

The extension of the Web to facilitate data exchange was explored as an approach to create a Semantic Web (sometimes called Web 3.0). This involved using machine-readable information and interoperability standards to enable context-understanding programs to intelligently select information for users. Continued extension of the Web has focused on connecting devices to the Internet, coined Intelligent Device Management. As Internet connectivity becomes ubiquitous, manufacturers have started to leverage the expanded computing power of their devices to enhance their usability and capability. Through Internet connectivity, manufacturers are now able to interact with the devices they have sold and shipped to their customers, and customers are able to interact with the manufacturer (and other providers) to access a lot of new content.
Web3 Web3 (also known as Web 3.0) is an idea for a new iteration of the World Wide Web which incorporates concepts such as decentralization, blockchain technologies, and token-based economics. Some technologists and journalists have contrasted it w ...
(sometimes also referred to as Web 3.0) is an idea for a decentralized Web based on public
blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...
s,
smart contract A smart contract is a computer program or a transaction protocol that is intended to automatically execute, control or document events and actions according to the terms of a contract or an agreement. The objectives of smart contracts are the re ...
s,
digital token Token money, or token, is a form of money that has a lesser intrinsic value compared to its face value. Token money is anything that is accepted as money, not due to its intrinsic value but instead because of custom or legal enactment. Token m ...
s and
digital wallet A digital wallet, also known as an e-wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and services. This can ...
s.


Historiography

Historiography of the Web poses specific challenges including, disposable data, missing links, lost content and archived websites, which have consequences for web historians. Sites such as the
Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...
aim to preserve content.


See also

*
History of email The history of email entails an evolving set of technologies and standards that culminated in the email systems in use today. Computer-based messaging between users of the same system became possible following the advent of time-sharing in the ear ...
* History of hypertext *
History of the Internet The history of the Internet has its origin in information theory and the efforts of scientists and engineers to build and interconnect computer networks. The Internet Protocol Suite, the set of rules used to communicate between networks and de ...
*
History of telecommunication The history of telecommunication began with the use of smoke signals and drums in Africa, Asia, and the Americas. In the 1790s, the first fixed semaphore systems emerged in Europe. However, it was not until the 1830s that electrical telecommuni ...
*
History of web syndication technology Web syndication technologies were preceded by metadata standards such as the Meta Content Framework (MCF) and the Resource Description Framework (RDF), as well as by ' push' specifications such as Channel Definition Format (CDF). Early web syn ...
*
List of websites founded before 1995 The first website was created in August 1991 by Tim Berners-Lee at CERN, a European nuclear research agency. Berners-Lee's WorldWideWeb browser was made publicly available that month. The World Wide Web began to enter everyday use in 1993–4, whe ...


References

{{Reflist, 26em


Further reading

* Berners-Lee, Tim, with Fischetti, Mark ''Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor'', ISBN 0062515861, HarperSanFrancisco, 1999 * Brügger, Niels, ed, ''Web25: Histories from the first 25 years of the World Wide Web'' (Peter Lang, 2017). * Cailliau, Robert, Gillies, James, ''How the Web Was Born: The Story of the World Wide Web'', ISBN 0192862073, Oxford University Press (1 January 2000) * Herman, Andrew ''The World Wide Web and Contemporary Cultural Theory : Magic, Metaphor, Power'', ISBN 0415925029, Routledge, 1st Edition (June 2000)


External links


Web History: first 30 years


Dan Connolly,
W3C The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 and led by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working to ...
, 2000
"The World Wide Web: Past, Present and Future"
Tim Berners-Lee, August 1996
The History of the Web

Web Development History


Brian Kardell
Web History Community Group
W3C
The history of the Web
W3C World Wide Web
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...