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Google LLC () is an American multinational
technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services. Details According to ''Fo ...
focusing on
search engine technology A search engine is an information retrieval software program that discovers, crawls, transforms and stores information for retrieval and presentation in response to user queries. A search engine normally consists of four components, that are sear ...
,
online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
,
cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mul ...
,
computer software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
,
quantum computing Quantum computing is a type of computation whose operations can harness the phenomena of quantum mechanics, such as superposition, interference, and entanglement. Devices that perform quantum computations are known as quantum computers. Though ...
,
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
,
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
, and
consumer electronics Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...
. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company
Alphabet An alphabet is a standardized set of basic written graphemes (called letters) that represent the phonemes of certain spoken languages. Not all writing systems represent language in this way; in a syllabary, each character represents a syll ...
is considered one of the Big Five American
information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology system (I ...
companies, alongside
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
,
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
,
Meta Meta (from the Greek μετά, '' meta'', meaning "after" or "beyond") is a prefix meaning "more comprehensive" or "transcending". In modern nomenclature, ''meta''- can also serve as a prefix meaning self-referential, as a field of study or ende ...
, and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
. Google was founded on September 4, 1998, by
Larry Page Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 unt ...
and
Sergey Brin Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was the ...
while they were PhD students at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
in
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through
super-voting stock Supervoting stock is a "class of stock that provides its holders with larger than proportionate voting rights compared with another class of stock issued by the same company." It enables a limited number of stockholders to control a company. Usuall ...
. The company went
public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkei ...
via an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
(IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
for Alphabet's Internet properties and interests.
Sundar Pichai Pichai Sundararajan (born June 10, 1972), better known as Sundar Pichai (), is an Indian-American business executive. He is the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google. Born in Madurai, India, Pichai earned hi ...
was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet. The company has since rapidly grown to offer a multitude of products and services beyond
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
, many of which hold dominant market positions. These products address a wide range of use cases, including email (
Gmail Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP an ...
), navigation (
Waze Waze (; he, ווייז, label=Hebrew), formerly FreeMap Israel, is a subsidiary company of Google that provides satellite navigation software on smartphones and other computers that support the Global Positioning System (GPS). In addition to ...
&
Maps A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes. Many maps are static, fixed to paper or some other durable medium, while others are dynamic or interactive. Although ...
), cloud computing (
Cloud In meteorology, a cloud is an aerosol consisting of a visible mass of miniature liquid droplets, frozen crystals, or other particles suspended in the atmosphere of a planetary body or similar space. Water or various other chemicals may co ...
), web browsing ( Chrome), video sharing (
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
), productivity (
Workspace Workspace is a term used in various branches of engineering and economic development. Business development Workspace refers to small premises provided, often by local authorities or economic development agencies, to help new businesses to estab ...
), operating systems ( Android), cloud storage (
Drive Drive or The Drive may refer to: Motoring * Driving, the act of controlling a vehicle * Road trip, a journey on roads Roadways Roadways called "drives" may include: * Driveway, a private road for local access to structures, abbreviated "drive" ...
), language translation (
Translate Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transl ...
), photo storage (
Photos A photograph (also known as a photo, image, or picture) is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor, such as a CCD or a CMOS chip. Most photographs are now created ...
), video calling (
Meet Meet may refer to: People with the name * Janek Meet (born 1974), Estonian footballer * Meet Mukhi (born 2005), Indian child actor Arts, entertainment, and media * ''Meet'' (TV series), an early Australian television series which aired on ABC du ...
), smart home (
Nest A nest is a structure built for certain animals to hold eggs or young. Although nests are most closely associated with birds, members of all classes of vertebrates and some invertebrates construct nests. They may be composed of organic materia ...
), smartphones (
Pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the smal ...
), wearable technology (
Pixel Watch The Pixel Watch is a Wear OS smartwatch designed, developed, and marketed by Google as part of the Google Pixel product line. First previewed in May 2022 during the Google I/O keynote, it features a round dome-shaped display as well as heavy i ...
&
Fitbit Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, ...
), music streaming (
YouTube Music YouTube Music is a music streaming service developed by YouTube, a subsidiary of Google. It provides a tailored interface for the service, oriented towards music streaming, allowing users to browse through songs and music videos on YouTube based ...
), video on demand (
YouTube TV YouTube TV is an American streaming television service operated by YouTube, a wholly owned subsidiary of Google. Announced on February 28, 2017, the virtual multichannel video programming distributor offers a selection of live linear channel f ...
), artificial intelligence (
Google Assistant Google Assistant is a virtual assistant software application developed by Google that is primarily available on mobile and home automation devices. Based on artificial intelligence, Google Assistant can engage in two-way conversations, unlike t ...
), machine learning APIs (
TensorFlow TensorFlow is a free and open-source software library for machine learning and artificial intelligence. It can be used across a range of tasks but has a particular focus on training and inference of deep neural networks. "It is machine learnin ...
), AI chips ( TPU), and more. Discontinued Google products include gaming (
Stadia Stadia may refer to: * One of the plurals of stadium, along with "stadiums" * The plural of stadion, an ancient Greek unit of distance, which equals to 600 Greek feet (''podes''). * Stadia (Caria), a town of ancient Caria, now in Turkey * Stadi ...
),
Glass Glass is a non-crystalline, often transparent, amorphous solid that has widespread practical, technological, and decorative use in, for example, window panes, tableware, and optics. Glass is most often formed by rapid cooling (quenching) of ...
,
Google+ Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
,
Reader A reader is a person who reads. It may also refer to: Computing and technology * Adobe Reader (now Adobe Acrobat), a PDF reader * Bible Reader for Palm, a discontinued PDA application * A card reader, for extracting data from various forms of ...
,
Play Music Google Play Music is a discontinued music and podcast streaming service and an online music locker operated by Google as part of its Google Play line of services. The service was announced on May 10, 2011; after a six-month, invitation-only be ...
,
Nexus NEXUS is a joint Canada Border Services Agency and U.S. Customs and Border Protection-operated Trusted Traveler and Border control#Expedited border controls, expedited border control program designed for pre-approved, low-risk travelers. Members ...
,
Hangouts Google Hangouts is a discontinued cross-platform instant messaging service developed by Google. It originally was a feature of Google+, becoming a standalone product in 2013, when Google also began integrating features from Google+ Messenger an ...
, and
Inbox by Gmail Inbox by Gmail was an email service developed by Google. Announced in limited invitation-only basis on October 22, 2014, it was officially released to the public on May 28, 2015. Inbox was shut down by Google on April 2, 2019. Available on the ...
. Google's other ventures outside of Internet services and consumer electronics include quantum computing (
Sycamore Sycamore is a name which has been applied to several types of trees, but with somewhat similar leaf forms. The name derives from the ancient Greek ' (''sūkomoros'') meaning "fig-mulberry". Species of trees known as sycamore: * ''Acer pseudoplata ...
), self-driving cars (
Waymo Waymo LLC, formerly known as the Google self-driving car project, is an American autonomous driving technology company headquartered in Mountain View, California. It is a subsidiary of Alphabet Inc, the parent company of Google. Waymo opera ...
, formerly the Google Self-Driving Car Project), smart cities (
Sidewalk Labs Sidewalk Labs is an urban planning and infrastructure subsidiary of Google. Its stated goal is to improve urban infrastructure through technological solutions, and tackle issues such as cost of living, efficient transportation and energy usage. ...
), and transformer models (
Google Brain Google Brain is a deep learning artificial intelligence research team under the umbrella of Google AI, a research division at Google dedicated to artificial intelligence. Formed in 2011, Google Brain combines open-ended machine learning research ...
). Google and YouTube are the two most visited websites worldwide followed by
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share. On the list of most valuable brands, Google is ranked second by
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
and fourth by Interbrand. It has received significant criticism involving issues such as
privacy concerns The right to privacy is an element of various legal traditions that intends to restrain governmental and private actions that threaten the privacy of individuals. Over 150 national constitutions mention the right to privacy. On 10 December 1948 ...
,
tax avoidance Tax avoidance is the legal usage of the tax regime in a single territory to one's own advantage to reduce the amount of tax that is payable by means that are within the law. A tax shelter is one type of tax avoidance, and tax havens are jurisdict ...
,
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
,
search neutrality Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance. This means that when a user types in a search engine query, the engine ...
,
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
and abuse of its
monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...
position.


History


Early years

Google began in January 1996 as a research project by
Larry Page Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 unt ...
and
Sergey Brin Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was the ...
when they were both PhD students at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
in
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. The project initially involved an unofficial "third founder",
Scott Hassan Scott Hassan is a computer programmer and entrepreneur who was the main programmer of the original Google Search engine, then known as BackRub. He was research assistant at Stanford University at the time. Hassan left before Google was officially f ...
, the original lead programmer who wrote much of the code for the original
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in
robotics Robotics is an interdisciplinary branch of computer science and engineering. Robotics involves design, construction, operation, and use of robots. The goal of robotics is to design machines that can help and assist humans. Robotics integrat ...
and founded the company
Willow Garage Willow Garage was a robotics research lab and technology incubator devoted to developing hardware and open source software for personal robotics applications. The company was most likely best known for its open source software suite ROS (Robot ...
in 2006. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm
PageRank PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According ...
; it determined a website's
relevance Relevance is the concept of one topic being connected to another topic in a way that makes it useful to consider the second topic when considering the first. The concept of relevance is studied in many different fields, including cognitive sci ...
by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing the code to implement Page's ideas. Page and Brin originally nicknamed the new search engine "
BackRub Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search al ...
", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google.
Rajeev Motwani Rajeev Motwani (Hindi: राजीव मोटवानी , March 24, 1962 – June 5, 2009) was an Indian American professor of Computer Science at Stanford University whose research focused on theoretical computer science. He was an early ad ...
and
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American professor of computer science at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificial intell ...
later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998.
Héctor García-Molina Héctor García-Molina (15 November 1954-25 November 2019) was a Mexican-American computer scientist and Professor in the Departments of Computer Science and Electrical Engineering at Stanford University. He was advisor to Sergey Brin, the founde ...
and
Jeff Ullman Jeffrey David Ullman (born November 22, 1942) is an American computer scientist and the Stanford W. Ascherman Professor of Engineering, Emeritus, at Stanford University. His textbooks on compilers (various editions are popularly known as the Pri ...
were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for
RankDex Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the la ...
, developed by
Robin Li Robin Li Yanhong (; born 17 November 1968) is a Chinese software engineer and billionaire internet entrepreneur. He is the co-founder of the search engine Baidu. As of March 2022, his net worth was estimated at US$8.5 billion. Li studied inform ...
in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine
Baidu Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the la ...
. Eventually, they changed the name to ''Google''; the name of the search engine was a play on the word ''
googol A googol is the large number 10100. In decimal notation, it is written as the digit 1 followed by one hundred zeroes: 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, ...
,'' a very
large number Large numbers are numbers significantly larger than those typically used in everyday life (for instance in simple counting or in monetary transactions), appearing frequently in fields such as mathematics, cosmology, cryptography, and statistical m ...
written 10100 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. The domain name www.google.com was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of
Susan Wojcicki Susan Diane Wojcicki ( ; born July 5, 1968) is a Polish-American business executive who is the CEO of YouTube. Her net worth was estimated at $765 million in 2022. Wojcicki has worked in the technology industry for over 20 years. She became invol ...
in
Menlo Park, California Menlo Park is a city at the eastern edge of San Mateo County within the San Francisco Bay Area of California in the United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, Palo Alto, and Stanford to the south; ...
.
Craig Silverstein Craig Silverstein (born 1972 or 1973) is a software engineer and was the first person employed by Larry Page and Sergey Brin at Google, having studied for a PhD alongside them (though he dropped out and never earned his degree) at Stanford Un ...
, a fellow PhD student at Stanford, was hired as the first employee. Google was initially funded by an August 1998 investment of $100,000 from
Andy Bechtolsheim Andreas Maria Maximilian Freiherr von Mauchenheim genannt Bechtolsheim (born 30 September 1955) is a German electrical engineer, entrepreneur and investor. He co-founded Sun Microsystems in 1982 and was its chief hardware designer. His net worth ...
, co-founder of
Sun Microsystems Sun Microsystems, Inc. (Sun for short) was an American technology company that sold computers, computer components, software, and information technology services and created the Java programming language, the Solaris operating system, ZFS, the ...
, a few weeks prior to September 7, 1998, the day Google was officially incorporated. This initial investment served as a motivation to incorporate the company to be able to use the funds. Page and Brin initially approached
David Cheriton David Ross Cheriton (born March 29, 1951) is a Canadian computer scientist, mathematician, billionaire businessman, philanthropist, and venture capitalist. He is a computer science professor at Stanford University, where he founded and leads the ...
for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to
Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, ...
for $220 million. David arranged a meeting Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 AM at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 AM. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with an $250,000 investment. Google received money from two other
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...
s in 1998:
Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...
founder
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ''né'' Jorgensen; born January 12, 1964) is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former preside ...
, and entrepreneur
Ram Shriram Kavitark Ram Shriram (born 1956/57) is an Indian-American billionaire businessman and philanthropist. He is a founding board member and one of the first investors in Google. He was earlier employed by Amazon, working for Jeff Bezos. Shriram cam ...
. Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met 6 months after Shriram had made his investment when Bezos and his wife were in a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment. Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in
Menlo Park, California Menlo Park is a city at the eastern edge of San Mateo County within the San Francisco Bay Area of California in the United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, Palo Alto, and Stanford to the south; ...
. After some additional, small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
firms
Kleiner Perkins Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
and
Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...
. Both firms were initially reticent about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Larry and Sergey however insisted in taking investments from both. Both venture companies finally agreed to investing jointly $12.5 million each due to their belief in Google's great potential and through mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies.


Growth

In March 1999, the company moved its offices to
Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...
, which is home to several prominent
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
, one of the most popular websites at the time, replacing
Inktomi Inktomi Corporation was a company that provided software for Internet service providers (ISPs). It was incorporated in Delaware and headquartered in Foster City, California, United States. Customers included Microsoft, HotBot, Amazon.com, eBay, ...
. In 2003, after outgrowing two other locations, the company leased an office complex from
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
, at 1600 Amphitheatre Parkway in
Mountain View, California Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is the ...
. The complex became known as the
Googleplex The Googleplex is the corporate headquarters complex of Google and its parent company, Alphabet Inc. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second la ...
, a play on the word
googolplex A googolplex is the number 10, or equivalently, 10 or 1010,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 . Written out in ordinary decimal notation, it is 1 fol ...
, the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "
google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
" to be added to the ''
Merriam-Webster Collegiate Dictionary ''Webster's Dictionary'' is any of the English language dictionaries edited in the early 19th century by American lexicographer Noah Webster (1758–1843), as well as numerous related or unrelated dictionaries that have adopted the Webster's n ...
'' and the ''
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a com ...
'', denoted as: "to use the Google search engine to obtain information on the Internet". The first use of the verb on television appeared in an October 2002 episode of ''
Buffy the Vampire Slayer ''Buffy the Vampire Slayer'' is an American supernatural fiction, supernatural drama television series created by writer and director Joss Whedon. It is based on the Buffy the Vampire Slayer (film), 1992 film of the same name, also written by W ...
''. Additionally, in 2001 Google's investors felt the need to have a strong internal management, and they agreed to hire
Eric Schmidt Eric Emerson Schmidt (born April 27, 1955) is an American businessman and software engineer known for being the CEO of Google from 2001 to 2011, executive chairman of Google from 2011 to 2015, executive chairman of Alphabet Inc. from 2015 to 20 ...
as the chairman and CEO of Google. Eric was proposed by
John Doerr L. John Doerr (born June 29, 1951) is an American investor and venture capitalist at Kleiner Perkins in Menlo Park, California. In February 2009, Doerr was appointed a member of the President's Economic Recovery Advisory Board to provide the Pre ...
from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company.
Michael Moritz Sir Michael Jonathan Moritz (born 12 September 1954) is a Welsh billionaire venture capitalist, philanthropist, author, and former journalist. Moritz works for Sequoia Capital, wrote the first history of Apple Inc., ''The Little Kingdom'', an ...
from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive office, which had been made verbally during investment negotiations. Eric wasn't initially enthusiastic about joining Google either, as the company's full potential hadn't yet been widely recognized at the time, and as he was occupied with his responsibilities at
Novell Novell, Inc. was an American software and services company headquartered in Provo, Utah, that existed from 1980 until 2014. Its most significant product was the multi-platform network operating system known as Novell NetWare. Under the lead ...
where he was CEO. As part of him joining, Eric agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.


Initial public offering

On August 19, 2004, Google became a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (l ...
via an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
. At that time
Larry Page Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 unt ...
,
Sergey Brin Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was the ...
, and
Eric Schmidt Eric Emerson Schmidt (born April 27, 1955) is an American businessman and software engineer known for being the CEO of Google from 2001 to 2011, executive chairman of Google from 2011 to 2015, executive chairman of Alphabet Inc. from 2015 to 20 ...
agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by
Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...
and
Credit Suisse Credit Suisse Group AG is a global investment bank and financial services firm founded and based in Switzerland. Headquartered in Zürich, it maintains offices in all major financial centers around the world and is one of the nine global " ...
, underwriters for the deal. The sale of $1.67 billion gave Google a
market capitalization Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by t ...
of more than $23 billion. On November 13, 2006, Google acquired
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
for $1.65 billion in Google stock, On March 11, 2008, Google acquired
DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...
for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11
data centers A data center (American English) or data centre (British English)See spelling differences. is a building, a dedicated space within a building, or a group of buildings used to house computer systems and associated components, such as telecommunic ...
around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. In May 2012, Google acquired
Motorola Mobility Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android OS, Android. It is a subsidiary of the Chinese multinational technology company ...
for $12.5 billion, in its largest acquisition to date. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
, and to allow it to continue to freely offer Android.


2012 onward

In June 2013, Google acquired
Waze Waze (; he, ווייז, label=Hebrew), formerly FreeMap Israel, is a subsidiary company of Google that provides satellite navigation software on smartphones and other computers that support the Global Positioning System (GPS). In addition to ...
, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...
, Google's own mapping service. Google announced the launch of a new company, called
Calico Calico (; in British usage since 1505) is a heavy plain-woven textile made from unbleached, and often not fully processed, cotton. It may also contain unseparated husk parts. The fabric is far coarser than muslin, but less coarse and thick than ...
, on September 19, 2013, to be led by
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
chairman Arthur Levinson. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases". On January 26, 2014, Google announced it had agreed to acquire
DeepMind Technologies DeepMind Technologies is a British artificial intelligence subsidiary of Alphabet Inc. and research laboratory founded in 2010. DeepMind was acquired by Google in 2014 and became a wholly owned subsidiary of Alphabet Inc, after Google's restru ...
, a privately held artificial intelligence company from
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. Technology news website ''
Recode ''Recode'' (formerly ''Re/code'') is a technology news website that focused on the business of Silicon Valley. Walt Mossberg and Kara Swisher founded it in January 2014, after they left Dow Jones and the similar website they had previously c ...
'' reported that the company was purchased for $400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community. According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named
Alphabet Inc Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and se ...
. Google became Alphabet's largest subsidiary and the
umbrella company An umbrella company is a company that employs agency contractors who work on temporary contract assignments, usually through a recruitment agency in the United Kingdom. Recruitment agencies prefer to issue contracts to a limited company as the ag ...
for Alphabet's Internet interests. Upon completion of the restructuring,
Sundar Pichai Pichai Sundararajan (born June 10, 1972), better known as Sundar Pichai (), is an Indian-American business executive. He is the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google. Born in Madurai, India, Pichai earned hi ...
became
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of Google, replacing
Larry Page Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 unt ...
, who became CEO of Alphabet. On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company that argued bias and "
Google's Ideological Echo Chamber "Google's Ideological Echo Chamber", commonly referred to as the Google memo, is an internal memo, dated July 2017, by US-based Google engineer James Damore () about Google's culture and diversity policies. The memo and Google's subsequent di ...
" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore in violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day. Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment,
Dragonfly A dragonfly is a flying insect belonging to the infraorder Anisoptera below the order Odonata. About 3,000 extant species of true dragonfly are known. Most are tropical, with fewer species in temperate regions. Loss of wetland habitat threate ...
, a censored Chinese search engine, and Project Maven, a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' published the ''exposé'', "How Google Protected
Andy Rubin Andrew E. Rubin is an American computer programmer, entrepreneur, and venture capitalist. Rubin founded Android Inc. in 2003, which was acquired by Google in 2005; Rubin served as a Google vice president for 9 years and led Google's efforts in ...
, the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. CEO Sundar Pichai was reported to be in support of the protests. Later in 2019, some workers accused the company of retaliating against internal activists. On March 19, 2019, Google announced that it would enter the video game market, launching a
cloud gaming Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...
platform called
Google Stadia Stadia is a cloud gaming service developed and operated by Google. Known in development as Project Stream, the service debuted through a closed beta in October 2018, and publicly launched in November 2019. The service was to compete with Sony' ...
. On June 3, 2019, the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United State ...
reported that it would investigate Google for
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
violations. This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the
search Searching or search may refer to: Computing technology * Search algorithm, including keyword search ** :Search algorithms * Search and optimization for problem solving in artificial intelligence * Search engine technology, software for findi ...
and
search advertising In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other pu ...
markets. In December 2019, former
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
chief operating officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...
Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay. In April 2020, due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. Most employees were also working from home due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home The 2020 Google services outages disrupted Google services: one in August that affected
Google Drive Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google's servers), synchronize files across devices, and share files. In addi ...
among others, another in November affecting
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours. In 2021, the
Alphabet Workers Union Alphabet Workers Union (AWU), also informally referred to as the Google Union, is a trade union of workers employed at Alphabet Inc., Google's parent company, with a membership of over 800, in a company with 130,000 employees, not including temps, ...
was founded, composed mostly of Google employees. In January 2021, the
Australian Government The Australian Government, also known as the Commonwealth Government, is the national government of Australia, a federal parliamentary constitutional monarchy. Like other Westminster-style systems of government, the Australian Government i ...
proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia. In March 2021, Google reportedly paid $20 million for
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
ports on
Google Stadia Stadia is a cloud gaming service developed and operated by Google. Known in development as Project Stream, the service debuted through a closed beta in October 2018, and publicly launched in November 2019. The service was to compete with Sony' ...
. Google spent "tens of millions of dollars" on getting major publishers such as
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
and Take-Two to bring some of their biggest games to Stadia. In April 2021, ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with the new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in the development of micro-optics, monolithic integration, and system integration.


Products and services


Search engine

Google
indexes Index (or its plural form indices) may refer to: Arts, entertainment, and media Fictional entities * Index (''A Certain Magical Index''), a character in the light novel series ''A Certain Magical Index'' * The Index, an item on a Halo megastru ...
billions of web pages to allow users to search for the information they desire through the use of keywords and
operators Operator may refer to: Mathematics * A symbol indicating a mathematical operation * Logical operator or logical connective in mathematical logic * Operator (mathematics), mapping that acts on elements of a space to produce elements of another sp ...
. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a
market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...
of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from
Google Photos Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and spun off from Google+, the company's former social network. As of June 1, 2021, in its free tier, any newly uploaded photo and video c ...
. Google launched its
Google News Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web. Google rel ...
service in 2002, an automated service which summarizes news articles from various websites. Google also hosts
Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical c ...
, a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.


Advertising

Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely
AdMob AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The ...
,
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
(such as AdSense for Content,
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
for Search, etc.) and
DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...
AdExchange. In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of
DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...
, to project user interest and target advertising to the search context and the user history. In 2007, Google launched "
AdSense for Mobile Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
", taking advantage of the emerging mobile advertising market.
Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As o ...
allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.
Google Ads Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...
allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of
click fraud Click, Klick and Klik may refer to: Airlines * Click Airways, a UAE airline * Clickair, a Spanish airline * MexicanaClick, a Mexican airline Art, entertainment, and media Fictional characters * Klick (fictional species), an alien race in the g ...
, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.
Google Search Console Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In ...
(rebranded from Google Webmaster Tools in May 2015) allows
webmasters A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of ...
to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.


Consumer services


Web-based services

Google offers
Gmail Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP an ...
for
email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
,
Google Calendar Google Calendar is a time-management and scheduling calendar service developed by Google. It became available in beta release April 13, 2006, and in general release in July 2009, on the web and as mobile apps for the Android and iOS platforms. ...
for time-management and scheduling,
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...
for mapping, navigation and
satellite imagery Satellite images (also Earth observation imagery, spaceborne photography, or simply satellite photo) are images of Earth collected by imaging satellites operated by governments and businesses around the world. Satellite imaging companies sell ima ...
,
Google Drive Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google's servers), synchronize files across devices, and share files. In addi ...
for
cloud storage Cloud storage is a model of computer data storage in which the digital data is stored in logical pools, said to be on "the cloud". The physical storage spans multiple servers (sometimes in multiple locations), and the physical environment is t ...
of files,
Google Docs Google Docs is an online word processor included as part of the free, web-based Google Docs Editors suite offered by Google, which also includes: Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep. Google Do ...
,
Sheets A bed sheet is a rectangular piece of cloth used either singly or in a pair as bedding, which is larger in length and width than a mattress, and which is placed immediately above a mattress or bed, but below blankets and other bedding (such as ...
and Slides for productivity,
Google Photos Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and spun off from Google+, the company's former social network. As of June 1, 2021, in its free tier, any newly uploaded photo and video c ...
for photo storage and sharing,
Google Keep Google Keep is a note-taking service included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes: Google Docs, Google Sheets, Google Slides, Google Drawings, Google Forms and Google Sites. G ...
for
note-taking Note-taking (sometimes written as notetaking or note taking) is the practice of recording information from different sources and platforms. By taking notes, the writer records the essence of the information, freeing their mind from having to reca ...
,
Google Translate Google Translate is a multilingual neural machine translation service developed by Google to translate text, documents and websites from one language into another. It offers a website interface, a mobile app for Android and iOS, and an API t ...
for language translation,
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
for video viewing and sharing,
Google My Business Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...
for managing public business information, and Duo for social interaction. In March 2019, Google unveiled a
cloud gaming Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...
service named
Stadia Stadia may refer to: * One of the plurals of stadium, along with "stadiums" * The plural of stadion, an ancient Greek unit of distance, which equals to 600 Greek feet (''podes''). * Stadia (Caria), a town of ancient Caria, now in Turkey * Stadi ...
. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from
job board An employment website is a website that deals specifically with employment or careers. Many employment websites are designed to allow employers to post job requirements for a position to be filled and are commonly known as job boards. Other emplo ...
s and career sites. Some Google services are not web-based.
Google Earth Google Earth is a computer program that renders a 3D computer graphics, 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposition, superimposing satellite images, aerial photography, and geog ...
, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.


Software

Google develops the Android
mobile operating system A mobile operating system is an operating system for mobile phones, tablets, smartwatches, smartglasses, or other non-laptop personal mobile computing devices. While computers such as typical laptops are "mobile", the operating systems used on ...
, as well as its
smartwatch A smartwatch is a wearable computer in the form of a watch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides management and telemetry, such as long-term biomonitoring. While ea ...
,
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
,
car A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as ...
, and
Internet of things The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other comm ...
-enabled
smart devices A smart device is an electronic device, generally connected to other devices or networks via different wireless protocols (such as Bluetooth, Zigbee, near-field communication, Wi-Fi, LiFi, or 5G) that can operate to some extent interactively and ...
variations. It also develops the
Google Chrome Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS ...
web browser, and
ChromeOS ChromeOS, sometimes stylized as chromeOS and formerly styled as Chrome OS, is a Linux-based operating system designed by Google. It is derived from the open-source ChromiumOS and uses the Google Chrome web browser as its principal user interfac ...
, an operating system based on Chrome.


Hardware

In January 2010, Google released
Nexus One The Nexus One (codenamed HTC Passion) is an Android smartphone designed and manufactured by HTC as Google's first Nexus smartphone. The Nexus became available on January 5, 2010, and features the ability to transcribe voice to text, an addition ...
, the first Android phone under its own brand. It spawned a number of phones and tablets under the "
Nexus NEXUS is a joint Canada Border Services Agency and U.S. Customs and Border Protection-operated Trusted Traveler and Border control#Expedited border controls, expedited border control program designed for pre-approved, low-risk travelers. Members ...
" branding until its eventual discontinuation in 2016, replaced by a new brand called
Pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the smal ...
. In 2011, the
Chromebook A Chromebook (sometimes stylized in lowercase as chromebook) is a laptop or tablet running the Linux-based ChromeOS as its operating system. Initially designed to heavily rely on web applications for tasks using the Google Chrome browser, Chromeb ...
was introduced, which runs on
ChromeOS ChromeOS, sometimes stylized as chromeOS and formerly styled as Chrome OS, is a Linux-based operating system designed by Google. It is derived from the open-source ChromiumOS and uses the Google Chrome web browser as its principal user interfac ...
. In July 2013, Google introduced the
Chromecast Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streamed audio-visual content on a high-definition television or home audio system. The user can control playback with ...
dongle, which allows users to stream content from their smartphones to televisions. In June 2014, Google announced
Google Cardboard Google Cardboard is a discontinued virtual reality (VR) platform developed by Google. Named for its fold-out cardboard viewer into which a smartphone is inserted, the platform was intended as a low-cost system to encourage interest and developme ...
, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
(VR) media. Other hardware products include: *
Nest A nest is a structure built for certain animals to hold eggs or young. Although nests are most closely associated with birds, members of all classes of vertebrates and some invertebrates construct nests. They may be composed of organic materia ...
, a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Nest line includes the original
Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
(later succeeded by the
Nest Audio Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak Speech recognition, voice commands to interact with services through Google Assistant, the ...
), the Google Home Mini (later succeeded by the
Nest Mini Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
, the Google Home Max, the
Google Home Hub Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
(later rebranded as the Nest Hub), and the
Nest Hub Max Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
. * Nest Wifi (originally Google Wifi), a connected set of
Wi-Fi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wave ...
routers to simplify and extend coverage of home Wi-Fi.


Enterprise services

Google Workspace Google Workspace (formerly known as Google Apps and later G Suite) is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. It consists of Gmail, Contacts, Calendar, Meet ...
(formerly G Suite until October 2020) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail,
Google Drive Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google's servers), synchronize files across devices, and share files. In addi ...
and
Google Docs Google Docs is an online word processor included as part of the free, web-based Google Docs Editors suite offered by Google, which also includes: Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep. Google Do ...
,
Google Sheets Google Sheets is a spreadsheet program included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes: Google Docs, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep. Google ...
and
Google Slides Google Slides is a presentation program included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes: Google Docs, Google Sheets, Google Drawings, Google Forms, Google Sites and Google Keep. Goog ...
, with additional administrative tools, unique domain names, and 24/7 support. On September 24, 2012, Google launched Google for Entrepreneurs, a largely not-for-profit
business incubator Business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services starting with management training and office space and ending with venture ca ...
providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships. Presently, there are seven Campus locations:
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
,
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
,
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
,
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
,
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
, and
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
. On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with
BigQuery BigQuery is a fully managed, serverless data warehouse that enables scalable analysis over petabytes of data. It is a ''Platform as a Service'' (PaaS) that supports querying using ANSI SQL. It also has built-in machine learning capabilities. Big ...
on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete
customer journey Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the ...
", generate "useful insights", and "deliver engaging experiences to the right people". Jack Marshall of ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' wrote that the suite competes with existing marketing cloud offerings by companies including
Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...
,
Oracle An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination. Description The word '' ...
,
Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...
, and IBM.


Internet services

In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division. In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.


Corporate affairs


Stock price performance and quarterly earnings

Google's
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
(IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share. The sale of $1.67 billion gave Google a
market capitalization Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by t ...
of more than $23 billion. The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the
online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and
mutual fund A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities. The term is typically used in the United States, Canada, and India, while similar structures across the globe include the SICAV i ...
s. GOOG shares split into GOOG
class C share In finance, a Class B share or Class C share is a designation for a share class of a common or preferred stock that typically has strengthened voting rights or other benefits compared to a Class A share that may have been created. The equity stru ...
s and GOOGL
class A share In finance, a class A share refers to a share classification of common or preferred stock that typically has enhanced benefits with respect to dividends, asset sales, or voting rights compared to Class B or Class C shares. There may be restri ...
s. The company is listed on the
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
stock exchange under the
ticker symbol A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded shares of a particular stock on a particular stock market. In short, ticker symbols are arrangements of symbols or characters (generally Latin letters ...
s GOOGL and GOOG, and on the
Frankfurt Stock Exchange The Frankfurt Stock Exchange (german: link=no, Börse Frankfurt, former German name – FWB) is the world's 12th largest stock exchange by market capitalization. It has operations from 8:00 am to 10:00 pm ( German time). Organisation Locat ...
under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs. Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half." Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. By January 2014, Google's market capitalization had grown to $397 billion.


Tax avoidance strategies

Google uses various
tax avoidance Tax avoidance is the legal usage of the tax regime in a single territory to one's own advantage to reduce the amount of tax that is payable by means that are within the law. A tax shelter is one type of tax avoidance, and tax havens are jurisdict ...
strategies. On the
list of largest technology companies by revenue This is a global list of largest technology companies by revenue, according to the ''Fortune Global 500''. It shows companies identified by ''Fortune'' as being in the technology sector, ranked by total annual revenue. Other metrics not shown here ...
, it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
and the
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
and then to
Bermuda ) , anthem = "God Save the King" , song_type = National song , song = " Hail to Bermuda" , image_map = , map_caption = , image_map2 = , mapsize2 = , map_caption2 = , subdivision_type = Sovereign state , subdivision_name = , e ...
. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in, for instance, the UK is 28 per cent. This has reportedly sparked a French investigation into Google's
transfer pricing In taxation and accounting, transfer pricing refers to the rules and methods for pricing transactions within and between enterprises under common ownership or control. Because of the potential for cross-border controlled transactions to distort ...
practices. In 2020, Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US. Google Vice-president
Matt Brittin Matthew John Brittin (born 1 September 1968) is a British businessman, President of EMEA Business & Operations for Google. Since 2007, he is lead spokesperson for Google on its announcements in Europe about digital skills, as well as on issues s ...
testified to the Public Accounts Committee of the
UK House of Commons The House of Commons is the lower house of the Parliament of the United Kingdom. Like the upper house, the House of Lords, it meets in the Palace of Westminster in London, England. The House of Commons is an elected body consisting of 650 mem ...
that his UK sales team made no sales and hence owed no sales taxes to the UK. In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future. In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill. In 2013, Google ranked 5th in
lobbying In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agency, regulatory agencie ...
spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.


Corporate identity

The name "Google" originated from a misspelling of "
googol A googol is the large number 10100. In decimal notation, it is written as the digit 1 followed by one hundred zeroes: 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, ...
",Hanley, Rachael. "." ''
The Stanford Daily ''The Stanford Daily'' is the student-run, independent daily newspaper serving Stanford University. ''The Daily'' is distributed throughout campus and the surrounding community of Palo Alto, California, United States. It has published since the U ...
.'' February 12, 2003. Retrieved on August 26, 2010.
which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on
PageRank PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According ...
: "We chose our systems name, Google, because it is a common spelling of googol, or 10100 and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the '' Merriam Webster Collegiate Dictionary'' and the ''
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a com ...
'' in 2006, meaning "to use the Google search engine to obtain information on the Internet." Google's
mission statement A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...
, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan is "
Don't be evil "Don't be evil" is a phrase that was used in Google's corporate code of conduct, which it also formerly preceded as a motto. Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the r ...
". In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing". The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet. The original Google logo was designed by Sergey Brin. Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the
Burning Man Festival Burning Man is an event focused on community, art, self-expression, and self-reliance held annually in the western United States. The name of the event comes from its culminating ceremony: the symbolic burning of a large wooden effigy, referre ...
of 1998. The doodle was designed by
Larry Page Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 unt ...
and
Sergey Brin Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was the ...
to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-
intern An internship is a period of work experience offered by an organization for a limited period of time. Once confined to medical graduates, internship is used practice for a wide range of placements in businesses, non-profit organizations and gover ...
Dennis Hwang Hwang Jeong-mok ( ko, 황정목; born 1978), known professionally as Dennis Hwang, is an American-born South Korean graphic artist currently working for Niantic, who was the original designer of some of the festive logos for Google. Early life ...
to design a logo for
Bastille Day Bastille Day is the common name given in English-speaking countries to the national day of France, which is celebrated on 14 July each year. In French, it is formally called the (; "French National Celebration"); legally it is known as (; "t ...
in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers". Google has a tradition of creating
April Fools' Day April Fools' Day or All Fools' Day is an annual custom on 1 April consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting "April Fools!" at the recipient. Mass media can be involved in these pranks, which may ...
jokes. Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called
TiSP Google frequently inserts jokes and hoaxes into its products on April Fools' Day, which takes place on April 1. 2000 Google's first April Fools' Day, April Fools' Day hoax, the MentalPlex hoax, invited users to project a mental image of wha ...
, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a
fiber-optic An optical fiber, or optical fibre in Commonwealth English, is a flexible, transparent fiber made by drawing glass (silica) or plastic to a diameter slightly thicker than that of a human hair. Optical fibers are used most often as a means t ...
cable down their toilet. Google's services contain
easter eggs Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest tra ...
, such as the
Swedish Chef The Swedish Chef is a Muppet character that appeared on ''The Muppet Show''. He was originally performed by Jim Henson and Frank Oz simultaneously, with Henson performing the head and voice and Oz performing the character with real hands. The S ...
's "Bork bork bork,"
Pig Latin Pig Latin is a language game or argot in which words in English are altered, usually by adding a fabricated suffix or by moving the onset or initial consonant or consonant cluster of a word to the end of the word and adding a vocalic syllable ...
, "Hacker" or
leet Leet (or "1337"), also known as eleet or leetspeak, is a system of modified spellings used primarily on the Internet. It often uses character replacements in ways that play on the similarity of their glyphs via reflection or other resemblance. ...
speak,
Elmer Fudd Elmer J.''Hare Brush'' (1956) Fudd is an animated cartoon character in the Warner Bros. '' Looney Tunes''/'' Merrie Melodies'' series and the archenemy of Bugs Bunny. He has one of the more disputed origins in the Warner Bros. cartoon pantheo ...
,
Pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
, and
Klingon The Klingons ( ; Klingon: ''tlhIngan'' ) are a fictional species in the science fiction franchise ''Star Trek''. Developed by screenwriter Gene L. Coon in 1967 for the original ''Star Trek'' (''TOS'') series, Klingons were swarthy humanoids c ...
as language selections for its search engine. When searching for the word "
anagram An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word ''anagram'' itself can be rearranged into ''nag a ram'', also the word ...
," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"


Workplace culture

On ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012, and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun." Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. Google's diversity report states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its workforce being predominantly white (51.7%) and Asian (41.9%). Within tech roles, 23.6 percent were women; and 26.7 percent of leadership roles were held by women. In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, . Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six." As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail,
Google News Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web. Google rel ...
,
Orkut Orkut was a social networking service owned and operated by Google. The service was designed to help users meet new and old friends and maintain existing relationships. The website was named after its creator, Google employee Orkut Büyükkökt ...
, and
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
originated from these independent endeavors. In a talk at Stanford University,
Marissa Mayer Marissa Ann Mayer (; born May 30, 1975) is an American businesswoman and investor. She is an information technology executive, and co-founder of Sunshine Contacts. Mayer formerly served as the president and chief executive officer of Yahoo!, a p ...
, Google's vice-president of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off. In 2005, articles in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy. In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. Google has also faced allegations of
sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primari ...
and
ageism Ageism, also spelled agism, is discrimination against individuals or groups on the basis of their age. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors, and patterned on sexism and racism. Butler defi ...
from former employees. In 2013, a class action against several
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees. In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their "conservative political views male gender and/or ..Caucasian or Asian race". On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced. The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, United Kingdom, and Switzerland." The group is affiliated with
UNI Global Union UNI Global Union, formerly Union Network International (UNI), is a global union federation for the skills and services sectors, gathering national and regional trade union. It has affiliated unions in 150 countries representing 20 million workers ...
, which represents nearly 20 million international workers from various unions and federations. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. In 2021 court documents revealed that between 2018 and 2020 Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck".


Office locations

Google's headquarters in Mountain View, California is referred to as "the
Googleplex The Googleplex is the corporate headquarters complex of Google and its parent company, Alphabet Inc. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second la ...
", a play on words on the number
googolplex A googolplex is the number 10, or equivalently, 10 or 1010,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 . Written out in ordinary decimal notation, it is 1 fol ...
and the headquarters itself being a ''complex'' of buildings. Internationally, Google has over 78 offices in more than 50 countries. In 2006, Google moved into about of office space at 111 Eighth Avenue in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The office was designed and built specially for Google, and houses its largest advertising sales team. In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion. In March 2018, Google's parent company Alphabet bought the nearby
Chelsea Market Chelsea Market is a food hall, shopping mall, office building and television production facility located in the Chelsea neighborhood of the borough of Manhattan, in New York City. The Chelsea Market complex occupies an entire city block with a ...
building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. The same December, it was announced that a $1 billion, headquarters for Google would be built in Manhattan's
Hudson Square Hudson Square is a neighborhood in Lower Manhattan in New York City. It is bounded approximately by Clarkson Street to the north, Canal Street to the south, Varick Street to the east, and the Hudson River to the west. To the north of the neig ...
neighborhood. Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City. By late 2006, Google established a new headquarters for its AdWords division in
Ann Arbor, Michigan Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County, Michigan, Washtenaw County. The 2020 United States census, 2020 census recorded its population to be 123,851. It is the principal city of the Ann Arbor ...
. In November 2006, Google opened offices on
Carnegie Mellon Carnegie may refer to: People * Carnegie (surname), including a list of people with the name * Clan Carnegie, a lowland Scottish clan Institutions Named for Andrew Carnegie *Carnegie Building (Troy, New York), on the campus of Rensselaer Polyt ...
's campus in
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, focusing on shopping-related advertisement coding and smartphone applications and programs. Other office locations in the U.S. include
Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
;
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
;
Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
;
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston, ...
;
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
;
Seattle, Washington Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
;
Kirkland, Washington Kirkland is a city in King County, Washington, United States. A suburb east of Seattle, its population was 92,175 in the 2020 U.S. census which made it the sixth largest city in the county and the twelfth largest in the state. The city's downto ...
;
Birmingham, Michigan Birmingham is a city in Oakland County in the U.S. state of Michigan. It is a northern suburb of Detroit located along the Woodward Corridor ( M-1). As of the 2010 census, the population was 20,103. History The area comprising what is now the c ...
;
Reston, Virginia Reston is a census-designated place in Fairfax County, Virginia and a principal city of the Washington metropolitan area. As of the 2020 U.S. Census, Reston's population was 63,226. Founded in 1964, Reston was influenced by the Garden City movem ...
,
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, and
Madison, Wisconsin Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-lar ...
. It also has product research and development operations in cities around the world, namely
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
(birthplace location of
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...
) and
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
(part of Android development). In November 2013, Google announced plans for a new
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017. In May 2015, Google announced its intention to create its own campus in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees. Google's Global Offices sum a total of 85 Locations worldwide, with 32 offices in North America, 3 of them in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
and 29 in
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
Territory,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
being the state with the most Google's offices with 9 in total including the
Googleplex The Googleplex is the corporate headquarters complex of Google and its parent company, Alphabet Inc. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second la ...
. In the
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
Region Google counts with 6 offices, in Europe 24 (3 of them in UK), The
Asia Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Is ...
region counts with 18 offices principally in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
and
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
, and the
Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...
region counts 5 offices.


North America


Latin America


Europe


Asia Pacific


Africa & Middle East


Infrastructure

Google data centers are located in
North North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating Direction (geometry), direction or geography. Etymology T ...
and
South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the southe ...
,
Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
, and
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
. There is no official data on the number of servers in Google data centers; however, research and advisory firm
Gartner Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...
estimated in a July 2016 report that Google at the time had 2.5 million servers. Traditionally, Google relied on
parallel computing Parallel computing is a type of computation in which many calculations or processes are carried out simultaneously. Large problems can often be divided into smaller ones, which can then be solved at the same time. There are several different fo ...
on commodity hardware like mainstream
x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel based on the Intel 8086 microprocessor and its 8088 variant. The 8086 was introd ...
computers (similar to home PCs) to keep costs per query low. In 2005, it started developing its own designs, which were only revealed in 2009. Google built its own private
submarine communications cable A submarine communications cable is a cable laid on the sea bed between land-based stations to carry telecommunication signals across stretches of ocean and sea. The first submarine communications cables laid beginning in the 1850s carried tel ...
s; the first, named Curie, connects California with
Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
and was completed on November 15, 2019. The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020. Google's third subsea cable, Equiano, will connect
Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Grande Lisboa, Lisbon's urban area extends beyond the city's administr ...
,
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
with
Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national ca ...
,
Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
and
Cape Town Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
. The company's fourth cable, named Grace Hopper, connects landing points in New York, US,
Bude Bude (; kw, Porthbud) is a seaside town in north east Cornwall, England, in the civil parish of Bude-Stratton and at the mouth of the River Neet (also known locally as the River Strat). It was sometimes formerly known as Bude Haven.''Cornish ...
, UK and
Bilbao ) , motto = , image_map = , mapsize = 275 px , map_caption = Interactive map outlining Bilbao , pushpin_map = Spain Basque Country#Spain#Europe , pushpin_map_caption ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
, and is expected to become operational in 2022.


Environment

In October 2006, the company announced plans to install thousands of
solar panel A solar cell panel, solar electric panel, photo-voltaic (PV) module, PV panel or solar panel is an assembly of photovoltaic solar cells mounted in a (usually rectangular) frame, and a neatly organised collection of PV panels is called a photo ...
s to provide up to 1.6
Megawatt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units, International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), ...
of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system is the largest
rooftop photovoltaic power station A rooftop solar power system, or rooftop PV system, is a photovoltaic (PV) system that has its electricity-generating solar panels mounted on the rooftop of a residential or commercial building or structure. The various components of such a syste ...
constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. Google has aimed for
carbon neutrality Carbon neutrality is a state of net-zero carbon dioxide emissions. This can be achieved by balancing emissions of carbon dioxide with its removal (often through carbon offsetting) or by eliminating emissions from society (the transition to the "p ...
in regard to its operations. Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a
nuclear power plant A nuclear power plant (NPP) is a thermal power station in which the heat source is a nuclear reactor. As is typical of thermal power stations, heat is used to generate steam that drives a steam turbine connected to a electric generator, generato ...
. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google. In 2010,
Google Energy Google Energy LLC is a subsidiary company of Alphabet Inc., which was created to reduce costs of energy consumption of the Google Group, and subsequently to produce and sell clean energy. The division also allows it to take advantage of project ...
made its first investment in a
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
project, putting $38.8 million into two
wind farm A wind farm or wind park, also called a wind power station or wind power plant, is a group of wind turbines in the same location used Wind power, to produce electricity. Wind farms vary in size from a small number of turbines to several hundre ...
s in
North Dakota North Dakota () is a U.S. state in the Upper Midwest, named after the Native Americans in the United States, indigenous Dakota people, Dakota Sioux. North Dakota is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north a ...
. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In February 2010, the
Federal Energy Regulatory Commission The Federal Energy Regulatory Commission (FERC) is the United States federal agency that regulates the transmission and wholesale sale of electricity and natural gas in interstate commerce and regulates the transportation of oil by pipeline in ...
granted Google an authorization to buy and sell energy at market rates. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm. In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power for 20 years. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach
100% renewable energy 100% renewable energy means getting all energy from renewable resources. The endeavor to use 100% renewable energy for electricity, heating, cooling and transport is motivated by climate change, pollution and other environmental issues, ...
. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma. In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said. In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998. It also committed to operating its data centers and offices using only carbon-free energy by 2030. In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly manufacturing sites will achieve a UL 2799 Zero Waste to Landfill certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill.


Climate change denial and misinformation

Google donates to politicians who deny climate change, including
Jim Inhofe James Mountain Inhofe ( ; born November 17, 1934) is an American politician serving as the senior United States senator from Oklahoma, a seat he was first elected to in 1994. A member of the Republican Party, he chaired the U.S. Senate Commit ...
, and sponsors
climate change denial Climate change denial, or global warming denial, is denial, dismissal, or doubt that contradicts the scientific consensus on climate change, including the extent to which it is caused by humans, its effects on nature and human society, or th ...
political groups including the
State Policy Network The State Policy Network (SPN) is a nonprofit organization that serves as a network for conservative and libertarian think tanks focusing on state-level policy in the United States. The network serves as a public policy clearinghouse and advises ...
and the
Competitive Enterprise Institute The Competitive Enterprise Institute (CEI) is a non-profit libertarian think tank founded by the political writer Fred L. Smith Jr. on March 9, 1984, in Washington, D.C., to advance principles of limited government, free enterprise, and individu ...
. The company also actively funds and profits from climate
disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the L ...
by monetizing ad spaces on most of the largest climate disinformation sites. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.


Philanthropy

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable
plug-in hybrid A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery pack can be recharged by plugging a charging cable into an external electric power source, in addition to internally by its on-board internal combustion engin ...
electric vehicle An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes cha ...
that can attain 100 miles per gallon. Google hired
Larry Brilliant Lawrence Brilliant (born May 5, 1944) is an American epidemiologist, technologist, philanthropist, and author, who worked with the World Health Organization from 1973–1976 helping to successfully eradicate smallpox. Brilliant, a technology pate ...
as the program's executive director in 2004 and Megan Smith has replaced him as director. In March 2007, in partnership with the
Mathematical Sciences Research Institute The Simons Laufer Mathematical Sciences Institute (SLMath), formerly the Mathematical Sciences Research Institute (MSRI), is an independent nonprofit mathematical research institution on the University of California campus in Berkeley, Califo ...
(MSRI), Google hosted the first
Julia Robinson Mathematics Festival The Julia Robinson Mathematics Festival (JRMF) is an educational organization that sponsors locally organized mathematics festivals and online webinars targeting K–12 students. The events are designed to introduce students to mathematics in a c ...
at its headquarters in Mountain View. In 2011, Google donated 1 million euros to
International Mathematical Olympiad The International Mathematical Olympiad (IMO) is a mathematical olympiad for pre-university students, and is the oldest of the International Science Olympiads. The first IMO was held in Romania in 1959. It has since been held annually, except i ...
to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google launched a " Legalize Love" campaign in support of
gay rights Rights affecting lesbian, gay, bisexual, and transgender (LGBT) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality. Notably, , 3 ...
. In 2008, Google announced its "project 10100" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online. Responding to the humanitarian crisis after the
Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, Google announced a $15 million donation to support Ukrainian citizens. The company also decided to transform its office in Warsaw into a help center for refugees.


Criticism and controversies

Google has had criticism over issues such as aggressive tax avoidance,
search neutrality Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance. This means that when a user types in a search engine query, the engine ...
,
copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...
,
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
of search results and content, and
privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...
. Other criticisms are alleged misuse and manipulation of search results, its use of other people's
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
, concerns that its compilation of data may violate people's
privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...
, and the
energy consumption Energy consumption is the amount of energy used. Biology In the body, energy consumption is part of energy homeostasis. It derived from food energy. Energy consumption in the body is a product of the basal metabolic rate and the physical activity ...
of its servers, as well as concerns over traditional business issues such as
monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...
,
restraint of trade Restraints of trade is a common law doctrine relating to the enforceability of contractual restrictions on freedom to conduct business. It is a precursor of modern competition law. In an old leading case of '' Mitchel v Reynolds'' (1711) Lord S ...
,
anti-competitive practices Anti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws differ among state and federal laws to ensure businesses do not engage in competitive practices that harm other, usuall ...
, and
patent infringement Patent infringement is the commission of a prohibited act with respect to a patented invention without permission from the patent holder. Permission may typically be granted in the form of a license. The definition of patent infringement may v ...
. Google formerly complied with Internet censorship policies of the People's Republic of China, enforced by means of filters colloquially known as "The
Great Firewall of China The Great Firewall (''GFW''; ) is the combination of legislative actions and technologies enforced by the People's Republic of China to regulate the Internet domestically. Its role in internet censorship in China is to block access to selected for ...
", but no longer does so. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of
virtual private networks A virtual private network (VPN) extends a private network across a public network and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network. The be ...
,
proxy server In computer networking, a proxy server is a server application that acts as an intermediary between a client requesting a resource and the server providing that resource. Instead of connecting directly to a server that can fulfill a request ...
s, or other similar technologies.


2018

In July 2018,
Mozilla Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, wi ...
program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on
Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and ...
. In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of
Google Chrome Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS ...
. In August 2018,
The Intercept ''The Intercept'' is an American left-wing news website founded by Glenn Greenwald, Jeremy Scahill, Laura Poitras and funded by billionaire eBay co-founder Pierre Omidyar. Its current editor is Betsy Reed. The publication initially reported ...
reported that Google is developing for the People's Republic of China a censored version of its search engine (known as
Dragonfly A dragonfly is a flying insect belonging to the infraorder Anisoptera below the order Odonata. About 3,000 extant species of true dragonfly are known. Most are tropical, with fewer species in temperate regions. Loss of wetland habitat threate ...
) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest". However, the project had been withheld due to privacy concerns.


2019

In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
online
community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, tow ...
/r/degoogle. The
DeGoogle The DeGoogle movement (also called the de-Google movement) is a grassroots campaign that has spawned as privacy advocates urge users to stop using Google products entirely due to growing privacy concerns regarding the company. The term refers to t ...
grassroots campaign A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
continues to grow as privacy activists highlight information about Google products, and the associated incursion on personal privacy rights by the company. In November 2019, the Office for Civil Rights of the United States
Department of Health and Human Services The United States Department of Health and Human Services (HHS) is a cabinet-level executive branch department of the U.S. federal government created to protect the health of all Americans and providing essential human services. Its motto is " ...
began investigation into
Project Nightingale Project Nightingale is a data storage and processing project by Google Cloud and Ascension, a Catholic health care system comprising a chain of 2,600 hospitals, doctors' offices and other related facilities, in 21 states, with tens of millions of ...
, to assess whether the "mass collection of individuals’ medical records" complied with
HIPAA The Health Insurance Portability and Accountability Act of 1996 (HIPAA or the Kennedy– Kassebaum Act) is a United States Act of Congress enacted by the 104th United States Congress and signed into law by President Bill Clinton on August 21, 1 ...
. According to ''The Wall Street Journal'', Google secretively began the project in 2018, with
St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
-based
healthcare Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health profe ...
company Ascension.


2022

In a 2022
National Labor Relations Board The National Labor Relations Board (NLRB) is an independent agency of the federal government of the United States with responsibilities for enforcing U.S. labor law in relation to collective bargaining and unfair labor practices. Under the Natio ...
ruling, court documents suggested that Google sponsored a secretive project -- ''Project Vivian'' to counsel its employees and to discourage them from forming unions.


Racially-targeted surveillance

Google has aided controversial governments in mass surveillance projects, sharing with police and military the identities of those protesting racial injustice. In 2020, they shared with the
FBI The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and its principal Federal law enforcement in the United States, federal law enforcement age ...
information collected from all Android users at a
Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...
protest in Seattle, including those who had opted out of location data collection. Google is also part of
Project Nimbus Project Nimbus () is a cloud computing project of the Israeli government and its military. The Israeli Finance Ministry announced April 2021, that the contract is to provide "the government, the defense establishment, and others with an all-encom ...
, a $1.2 billion deal in which the technology companies Google and
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
will provide
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
and its military with
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
,
machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...
, and other
cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mul ...
services, including building local cloud sites that will "keep information within Israel's borders under strict security guidelines." The contract has been criticized by shareholders as well as their employees over concerns that the project will lead to further abuses of Palestinians' human rights in the context of the ongoing illegal occupation and the
Israeli–Palestinian conflict The Israeli–Palestinian conflict is one of the world's most enduring conflicts, beginning in the mid-20th century. Various attempts have been made to resolve the conflict as part of the Israeli–Palestinian peace process, alongside other ef ...
. Ariel Koren, a former marketing manager for Google's educational products and an outspoken critic of the project, wrote that Google "systematically silences Palestinian, Jewish, Arab and Muslim voices concerned about Google's complicity in violations of Palestinian human rights—to the point of formally retaliating against workers and creating an environment of fear," reflecting her view that the ultimatum came in retaliation for her opposition to and organization against the project.


Anti-trust, privacy, and other litigation


Fines and lawsuits


= European Union

= On June 27, 2017, the company received a record fine of from the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
for "promoting its own shopping comparison service at the top of search results." On July 18, 2018, the
European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed that it had appealed the fine to the
General Court of the European Union The General Court, informally known as the European General Court (EGC), is a constituent court of the Court of Justice of the European Union. It hears actions taken against the institutions of the European Union by individuals and member stat ...
. On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public"
Google+ Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each. On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals. On September 14, 2022, Google lost the appeal over €4.125bn (£3.5bn) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. Since the initial accusations, Google changed its policy.


= France

= On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's
General Data Protection Regulation The General Data Protection Regulation (GDPR) is a European Union regulation on data protection and privacy in the EU and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in partic ...
. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was "deeply committed" to transparency and was "studying the decision" before determining its response. On January 6, 2022, France's data privacy regulatory body CNIL fined Alphabet's Google a 150 million euros (US$169 million) for not allowing its Internet users an easy refusal of
Cookies A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts ...
along with
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
.


= United States

= After U.S. Congressional hearings in July 2020, and a report from the U.S. House of Representatives' Antitrust Subcommittee released in early October the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United State ...
filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion-$12 billion to be the default search engine on iPhones. Later that month, both
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices.


Private browsing lawsuit

In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that Chrome's Incognito browsing mode still collects their user history. The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges.
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was estab ...
reported that the lawsuit alleged that Google's CEO
Sundar Pichai Pichai Sundararajan (born June 10, 1972), better known as Sundar Pichai (), is an Indian-American business executive. He is the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google. Born in Madurai, India, Pichai earned hi ...
sought to keep the users unaware of this issue.


Gender discrimination lawsuit

In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. The lawsuit cited the wage gap was around $17,000 and that Google locked women into lower career tracks, leading to smaller salaries and bonuses. In June 2022, Google agreed to pay an $118 million settlement to 15,550 female employees working in California since 2013. As a part of the settlement, Google also agreed to hire a third party to analyze its hiring and compensation practices.


U.S. government contracts

Following media reports about
PRISM Prism usually refers to: * Prism (optics), a transparent optical component with flat surfaces that refract light * Prism (geometry), a kind of polyhedron Prism may also refer to: Science and mathematics * Prism (geology), a type of sedimentary ...
, the NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. According to unnamed sources, Google joined the PRISM program in 2009, as
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
in 2010. Google has worked with the
United States Department of Defense The United States Department of Defense (DoD, USDOD or DOD) is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government directly related to national secu ...
on drone software through the 2017 Project Maven that could be used to improve the accuracy of
drone strike Drone warfare is a form of aerial warfare using unmanned combat aerial vehicles (UCAV) or weaponized commercial unmanned aerial vehicles (UAV). The United States, United Kingdom, Israel, China, South Korea, Iran, Italy, France, India, Pakista ...
s. In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO
Sundar Pichai Pichai Sundararajan (born June 10, 1972), better known as Sundar Pichai (), is an Indian-American business executive. He is the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google. Born in Madurai, India, Pichai earned hi ...
to end this controversial contract with the Pentagon. Google ultimately decided not to renew this DoD contract, which was set to expire in 2019.


See also

* Outline of Google *
History of Google Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search al ...
*
List of Google products The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. Web-based product ...
*
Google China Google China is a subsidiary of Google. A popular search engine, most services offered by Google China were blocked by the Great Firewall in the People's Republic of China. In 2010, searching via all Google search sites, including Google Mobil ...
*
Google logo The Google logo appears in numerous settings to identify the search engine company. Google has used several logo, logos over History of Google, its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on Septemb ...
*
Googlization ''Googlization'' is a neologism that describes the expansion of Google's search technologies and aesthetics into more markets, web applications, and contexts, including traditional institutions such as the library (see Google Books Library Proje ...
*
Google.org Google.org, founded in October 2005, is the charitable arm of Google, a multinational technology company. The organization has committed roughly US$100 million in investments and grants to nonprofits annually. The organization is noted for se ...
*
Google ATAP Google's Advanced Technology and Projects group (ATAP) is a skunkworks team and in-house technology incubator, created by former DARPA director Regina Dugan. ATAP is similar to X, but works on projects, granting project leaders time—previou ...
*
List of mergers and acquisitions by Alphabet Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. The table below is an incomplete list of acquisitions, with each acquisition listed being for the respecti ...


Notes


References


Further reading

* *Vaidhyanathan, Siya. 2011.
The Googlization of Everything: (And Why We Should Worry)
'. University of California Press.


External links

* {{Authority control 1998 establishments in California 2004 initial public offerings Alphabet Inc. Artificial intelligence Cloud computing providers Companies based in Mountain View, California Companies in the PRISM network Computer companies established in 1998 Computer-related introductions in 1998 Internet properties established in 1998 Mobile phone manufacturers Multinational companies headquartered in the United States Technology companies based in the San Francisco Bay Area Technology companies established in 1998 University spin-offs Virtual reality companies Web portals Web service providers Webby Award winners American corporate subsidiaries