Google Search Console
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Google Search Console
Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September of 2019, old Search Console reports, including the home and dashboard pages, were removed. Features The service includes tools that let webmasters * Submit and check a sitemap. * Check the crawl rate, and view statistics about when Googlebot accesses a particular site. * Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally. * List internal and external pages that link to the website. * Get a list of links which Googlebot had difficulty in crawling, including the error that Googlebot received when accessing the URLs in question. * Set a preferred domain (e.g. prefer example.co ...
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Webmaster
A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of a webmaster could include: * Creating, editing, and publishing content on the website, either independently or with other content creators * Content placement * Managing a website's appearance, user access rights, and navigation * Ensuring that the web servers, hardware and software are operating correctly * A/B testing * Analysing traffic through the site * Ensuring the website is up to date and functioning correctly, e.g. installing updates, fixing bugs and errors, and optimizing performance * Optimizing the website's content and structure to improve its ranking in search engines (SEO), e.g. keyword research, link building, and optimizing meta tags and titles * Keeping the site secure, e.g. installing security software, monitoring for t ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Webmasters
A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of a webmaster could include: * Creating, editing, and publishing content on the website, either independently or with other content creators * Content placement * Managing a website's appearance, user access rights, and navigation * Ensuring that the web servers, hardware and software are operating correctly * A/B testing * Analysing traffic through the site * Ensuring the website is up to date and functioning correctly, e.g. installing updates, fixing bugs and errors, and optimizing performance * Optimizing the website's content and structure to improve its ranking in search engines (SEO), e.g. keyword research, link building, and optimizing meta tags and titles * Keeping the site secure, e.g. installing security software, monitoring for t ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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Sitemap
A sitemap is a list of pages of a web site within a domain. There are three primary kinds of sitemap: * Sitemaps used during the planning of a website by its designers. * Human-visible listings, typically hierarchical, of the pages on a site. * Structured listings intended for web crawlers such as search engines. Types of sitemaps Sitemaps may be addressed to users or to software. Many sites have user-visible sitemaps which present a systematic view, typically hierarchical, of the site. These are intended to help visitors find specific pages, and can also be used by crawlers. They also act as a navigation aid by providing an overview of a site's content at a single glance. Alphabetically organized sitemaps, sometimes called site indexes, are a different approach. For use by search engines and other crawlers, there is a structured format, the XML Sitemap, which lists the pages in a site, their relative importance, and how often they are updated. This is pointed to from the r ...
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Googlebot
Googlebot is the web crawler software used by Google that collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler (to simulate desktop users) and a mobile crawler (to simulate a mobile user). Behavior A website will probably be crawled by both Googlebot Desktop and Googlebot Mobile. However Google announced that, starting from September 2020, all sites were switched to mobile-first indexing, meaning Google is crawling the web using a smartphone Googlebot. The subtype of Googlebot can be identified by looking at the user agent string in the request. However, both crawler types obey the same product token (useent token) in robots.txt, and so a developer cannot selectively target either Googlebot mobile or Googlebot desktop using robots.txt. If a webmaster chooses to restrict the information on their site available to a Googlebot, or another spider, th ...
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Robots
"\n\n\n\n\nThe robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to indicate to visiting web crawlers and other web robots which portions of the site they are allowed to visit.\n\nThis relies on voluntary compliance. Not all robots comply with the standard; email harvesters, spambots, malware and robots that scan for security vulnerabilities may even start with the portions of the website where they have been told to stay out.\n\nThe \"robots.txt\" file can be used in conjunction with sitemaps, another robot inclusion standard for websites.\n History\nThe standard was proposed by Martijn Koster, when working for Nexor in February 1994\n on the ''www-talk'' mailing list, the main communication channel for WWW-related activities at the time. Charles Stross claims to have provoked Koster to suggest robots.txt, after he wrote a badly-behaved web crawler that inadvertently caused a denial-of-service attack on Kost ...
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Google Search
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1996 by Larry Page, Sergey Brin, and Scott Hassan. In 2011, Google introduced "Google Voice ...
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TechRepublic
TechRepublic is an online trade publication and social community for IT professionals, providing advice on best practices and tools for the needs of IT decision-makers. It was founded in 1997 in Louisville, Kentucky, by Tom Cottingham and Kim Spalding, and debuted as a website in May 1999. The site was purchased by CNET Networks in 2001 for $23 million. TechRepublic was a part of the Red Ventures business portfolio alongside ZDNet, CNET, GameSpot, and Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M .... On August 9, 2021, a Nashville-based technology marketing company, TechnologyAdvice, announced the acquisition of TechRepublic. References External links * Computing websites Former CBS Interactive websites Internet properties established in 1997 1997 esta ...
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Bing Webmaster Tools
Bing Webmaster Tools (previously the ''Bing Webmaster Center'') is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, submission of new URLs, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources. Features Bing Webmaster Tools provides many features that can be accessed by webmasters after they verify the ownership of their websites using methods such as MetaTag verification, adding CNAME record to DNS entry, XML verification and Domain Connect. It contains the following tools and features to support webmasters to access data and manage their websites on Bing: *Submit Urls allows webmasters to submit thousands of URLs present in their websi ...
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Google Insights For Search
Google Insights for Search was a service by Google similar to Google Trends, providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Term order is important in searches, and that different results will be found if keywords are placed in a different order. On September 27, 2012, Google Insights for Search was closed and merged into Google Trends again. Current data on the spread of primarily contagious diseases, e.g., viral influenza, but also data on noninfectious diseases or disorders, such as geographic differences in stroke prevalence, seasonal and geographic differences in kidney stone incidence or suicidal behavior.M. Noll-Hussong, C. Lahmann: '' hiplash and Werther ...
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Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as ''Google Analytics for Mobile Apps''. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4. GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery — a feature previou ...
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