Effects Of Time Zones On North American Broadcasting
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The
scheduling A schedule or a timetable, as a basic time-management tool, consists of a list of times at which possible tasks, events, or actions are intended to take place, or of a sequence of events in the chronological order in which such things are ...
of television programming in North America (namely the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, and
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
) must cope with different
time zone A time zone is an area which observes a uniform standard time for legal, commercial and social purposes. Time zones tend to follow the boundaries between countries and their subdivisions instead of strictly following longitude, because it ...
s. The United States (excluding territories) has six time zones ( Hawaii–Aleutian,
Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S. ...
,
Pacific The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean (or, depending on definition, to Antarctica) in the south, and is bounded by the contine ...
,
Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited summit area, and is usually highe ...
, Central and
Eastern Eastern may refer to: Transportation *China Eastern Airlines, a current Chinese airline based in Shanghai *Eastern Air, former name of Zambia Skyways *Eastern Air Lines, a defunct American airline that operated from 1926 to 1991 *Eastern Air Li ...
), with further variation in the observance of
daylight saving time Daylight saving time (DST), also referred to as daylight savings time or simply daylight time (United States, Canada, and Australia), and summer time (United Kingdom, European Union, and others), is the practice of advancing clocks (typicall ...
. Canada also has six time zones (Pacific, Mountain, Central, Eastern,
Atlantic The Atlantic Ocean is the second-largest of the world's five oceans, with an area of about . It covers approximately 20% of Earth's surface and about 29% of its water surface area. It is known to separate the " Old World" of Africa, Europe an ...
and Newfoundland). Mexico has four time zones (Pacific, Mountain, Central, and Eastern). This requires broadcast and
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...
networks in each country to shift programs in time to show them in different regions.


In Canada


Broadcast networks

Canadian broadcasting networks, with six time zones and a much larger percentage of its audience residing in the Mountain Time Zone than in the Central Time Zone, are sometimes able to avoid the issues that affect American programming by airing pre-recorded programs on local time. CBC Television and CTV created delay centres in Calgary in the early 1960s in order to allow programming to air in each time zone based on the region. In order to protect local advertising revenue, the "
simsub Simultaneous substitution (also known as simsubbing or signal substitution) is a practice mandated by the Canadian Radio-television and Telecommunications Commission (CRTC) requiring broadcast distribution undertakings (BDUs) in Canada to distr ...
" rules allow broadcast stations to require feeds of U.S. broadcast stations on local pay television to be "substituted" with the Canadian station's signal if they are airing the same program. This can affect how commercial broadcasters schedule their programming outside of Eastern and Pacific Time areas: in Alberta, U.S. stations from
Spokane, Washington Spokane ( ) is the largest city and county seat of Spokane County, Washington, United States. It is in eastern Washington, along the Spokane River, adjacent to the Selkirk Mountains, and west of the Rocky Mountain foothills, south of the Cana ...
—a city in Pacific Time—have historically been carried on cable. As such, the Alberta-based stations of the major commercial networks may air certain programs an hour later in comparison to other markets, in order to maximize simsub opportunities with feeds originating from Pacific Time. Saskatchewan does not observe Daylight Saving Time, and matches Mountain Time when DST is in effect. However, networked stations follow the schedule grids of their sister stations in
Manitoba , image_map = Manitoba in Canada 2.svg , map_alt = Map showing Manitoba's location in the centre of Southern Canada , Label_map = yes , coordinates = , capital = Winn ...
(which are in Central Time, but do observe DST) year-round, and do not follow the scheduling patterns of their Alberta counterparts when DST is in effect. Unlike in the United States, virtually all live events, including live entertainment shows and sports television, are simultaneously broadcast nationwide in Canada. For instance, live shows in Canada are aired to entirety at the same time in all time zones based on Eastern time. Several live U.S. shows are also aired simultaneously in all of Canada, including for viewers in the Pacific Coast (unlike in the United States where some viewers on the same side of the continent depend on tape-delayed broadcasts for some otherwise live events). Conversely, live shows aired in Canada are frequently televised simultaneously for some viewers in the U.S. with access to Canadian broadcast networks.


Cable and satellite channels

The vast majority of specialty cable and satellite television channels in Canada each operate a single feed which is distributed in all time zones. This includes all French language channels, as they predominantly serve Francophone areas of the country, mostly in Quebec (almost all of which observes Eastern Time). Even many long-standing specialty channels with a general entertainment format use a single national feed, though in many cases they will repeat core primetime programming three hours after first broadcast, such that programs can be promoted as airing at the same time in both the Eastern and Pacific time zones. Some specialty channels do operate two separate broadcast feeds for
Eastern Eastern may refer to: Transportation *China Eastern Airlines, a current Chinese airline based in Shanghai *Eastern Air, former name of Zambia Skyways *Eastern Air Lines, a defunct American airline that operated from 1926 to 1991 *Eastern Air Li ...
and Western Canada. The Eastern feed airs programs on an Eastern Time schedule, while the Western feed airs the same programming on a three-hour delay. The separation between feeds is typically implemented at the border between
Manitoba , image_map = Manitoba in Canada 2.svg , map_alt = Map showing Manitoba's location in the centre of Southern Canada , Label_map = yes , coordinates = , capital = Winn ...
and
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
, which may result in a program that airs at 10:00 p.m. Eastern Time in Ontario not airing in Manitoba until midnight CT (whereas an equivalent program in the U.S. would typically be available at 9:00 p.m. for Central Time viewers). However, one channel, the
Aboriginal Peoples Television Network The Aboriginal Peoples Television Network (APTN, stylized aptn) is a Canadian specialty channel. Established in 1992 and maintained by governmental funding to broadcast in Canada's northern territories, APTN acquired a national broadcast licen ...
, implements the separation at the border between Manitoba and Saskatchewan.


Watershed and safe harbour

The
Canadian Broadcast Standards Council The Canadian Broadcast Standards Council (CBSC) is an industry funded self-regulating organization created by the Canadian Association of Broadcasters to administer standards established by its own members, Canada's private broadcasters. The coun ...
(CBSC) applies more restrictive
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
regulations to broadcast programming shown in prime time, compared to content transmitted after a watershed hour beyond which few children would be likely to be watching. This can be problematic if the same content is broadcast simultaneously nationwide, as the 9:00 p.m. watershed in Vancouver falls at midnight in Toronto and 1:30 a.m. in St. John's. LGBT specialty broadcaster PrideVision was particularly affected as, from its launch in 2001 until 2005, its format included more innocuous entertainment programming aimed at the gay community during the day and in prime time and
hardcore Hardcore, hard core or hard-core may refer to: Arts and media Film * ''Hardcore'' (1977 film), a British comedy film * ''Hardcore'' (1979 film), an American crime drama film starring George C Scott * ''Hardcore'' (2001 film), a British documen ...
pornographic Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,
content in the overnight (with the latter expanding into the mid-evening by 2004). The network's adult programming was spun out into a second channel so that the parent network, now
OutTV OutTV (stylized OUTtv) is a Canadian English language specialty channel that was launched in September 2001. It broadcasts general entertainment and lifestyle programming aimed at the LGBT community. The network is owned by OUTtv Media Global I ...
, could broadcast its non-explicit entertainment and lifestyle programming across its entire broadcast day.


In the United States


Time zone feeds

With four time zones in the contiguous United States, American broadcast television networks generally transmit at least two separate feeds to their owned-and-operated stations and
affiliates In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or ...
, as do cable/satellite channels: the "eastern feed" that is aired simultaneously in the Eastern and Central Time Zones, and the "western feed" that is tape-delayed three hours for those in the Pacific Time Zone. This ensures that a program, for example, that airs at 8:00 p.m. ET on the East Coast (7:00 p.m. CT) is also shown locally at 8:00 p.m. PT on the West Coast. Such a program may be advertised as "8/7c". Networks may also transmit a third feed specifically for the Mountain Time Zone, on which programs are usually broadcast on a one-hour delay from the Eastern Time Zone. Otherwise, some stations in the Mountain Time Zone use the western feed, while others get a mix of both the Eastern and Pacific feeds. The Eastern Time Zone is commonly used as a ''de facto'' premier time for the United States as the region covered by the zone covers nearly half of the U.S. population and has the highest metropolitan area density within the country. Network promotions typically advertise airtimes either on Eastern Time only or, more commonly, in conjunction with airtimes in the Central and/or Pacific Time Zones. Network stations in the
Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S. ...
and Hawaii–Aleutian Time Zones that draw from the "western feed" utilize the "local delay" scheduling approach applied to affiliate stations in the Central and Mountain zone that receive their network's "eastern feed." Daytime and prime access programming is transmitted simultaneously on network affiliates in the Pacific and Alaska Time Zones; stations in the Hawaii–Aleutian Time Zone transmit a secondary local feed, on which programs are usually broadcast on a two-hour delay from the Pacific Time Zone.


Broadcast television

Effectively, the East, Mountain and West network feeds allow prime time on broadcast television networks to end at 10:00 p.m. Central, Mountain, Alaska and Hawaii–Aleutian, end 11:00 p.m. Eastern and Pacific. When it first expanded its programming into prime time in April 1987,
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
became the first major broadcast network in the U.S. to offer a "common prime" schedule; this type of scheduling subtracts an hour from the prime time schedule, reducing it to two hours on Monday through Saturdays and three hours on Sundays – ending evening network programming earlier than
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
,
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
and
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
did and continue to do. (Fox did expand its Sunday prime time schedule into the 10:00 p.m. timeslot in September 1987, before giving back that hour to its stations in September 1993.)
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
and
The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture be ...
followed the "common prime" scheduling model when they both launched in January 1995; the replacements for those networks,
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
and
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
, similarly used that model upon their launches in September 2006. In 2009,
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
began using
Internet server In computing, a server is a piece of computer hardware or software ( computer program) that provides functionality for other programs or devices, called " clients". This architecture is called the client–server model. Servers can provide var ...
s instead of separate feeds for time delaying of its programming to the network's member stations. The servers imitate a delayed program feed, broadcasting the program at the correct airtime as if it were being broadcast via satellite. This was done as PBS had upgraded its main program feed to high definition (or to
widescreen Widescreen images are displayed within a set of aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ratio greater than t ...
digital at the very least) in December 2008, but satellite capacity allowed for only Eastern and Pacific time zone feeds, prompting the removal of the Central and Mountain time zone feeds and a shared feed for Alaska and Pacific time zones in February 2009, which created complaints from PBS stations.


Cable and satellite television

Subscribers to cable or satellite television services may still only receive East Coast feeds for certain channels even if they reside on the West Coast. Providers in Alaska and Hawaii may transmit either the Pacific Time Zone feed or the East Coast feed, depending on the service and/or channel. Some cable channels only offer one broadcast feed, where viewers see the same program in all time zones. For example, until it dropped the program in 2014, superstation-turned-basic cable channel WGN America (now NewsNation) telecast the noon (Central Time) newscast from WGN-TV in Chicago at 1:00 p.m. Eastern in Washington, D.C. and 10:00 a.m. Pacific in Los Angeles. Broadcasters offer East and West Coast feeds of some basic cable channels for viewing in all time zones. The usage of dual feeds of the same channel is a commonplace method for premium channels such as HBO,
Cinemax Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
,
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...
and Starz, in which the Pacific time zone feed of the primary channel is packaged with the East Coast feed of the main channel and the pay service's multiplex channels, if the premium channel has any. (
Epix Epix (pronounced ''epics'' and stylized as P) is an American premium cable and satellite television network owned by the Epix Entertainment LLC subsidiary of Metro-Goldwyn-Mayer (MGM), a subsidiary of Amazon's MGM Holdings, Inc. The channel's pr ...
subverts this as its Eastern Time feed acts as the default main channel feed available to most contracted providers and its
TV Everywhere TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themse ...
and OTT streaming platforms, while its Pacific feed is mainly restricted to systems in the Western United States.) HBO maintains a separate Hawaii–Aleutian Time feed of its primary channel; the three-hour-delayed version of the Pacific Time feed—which is exclusively carried by the state's dominant cable provider, Oceanic Spectrum—is the only Hawaii-specific timeshift feed currently maintained by an American cable-originated network. (The state's other major cable provider, Hawaiian Telcom, transmits the Pacific Time feeds of all seven HBO channels, which Oceanic also packages with the main channel's Hawaii–Aleutian Time feed.) Most commonly, the Eastern and Pacific Time Zone feeds of only the main channel are packaged together, although some providers may also provide both coastal feeds of a premium service's multiplex channels. In some cases, cable networks that do not offer a separate west coast feed (such as news channels, unless airing live breaking news coverage) may schedule same-night encores of their prime time programming that correspond with their advertised time (or one hour later) in the Pacific Time Zone. In the United States, distant over-the-air broadcast stations affiliated with the six broadcast networks are offered by
direct-broadcast satellite Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...
providers as well as C-band services that do not offer locally based affiliates for most individual markets, allowing viewers to choose between the east and west feeds of a given network. These designated stations are usually owned-and-operated stations and/or affiliates of ABC, NBC, CBS, Fox, The CW, and MyNetworkTV located in the Eastern and Pacific Time Zones (usually those based in New York City and Los Angeles such as ABC's respective O&Os owned-and-operated.html" ;"title="owned-and-operated station">owned-and-operated">owned-and-operated station">owned-and-operatedin those markets,
WABC-TV WABC-TV (channel 7) is a television station in New York City, serving as the flagship of the ABC network. Owned and operated by the network's ABC Owned Television Stations division, the station maintains studios in the Lincoln Square neig ...
and
KABC-TV KABC-TV (channel 7) is a television station in Los Angeles, Los Angeles, California, United States, serving as the West Coast of the United States, West Coast Flagship (broadcasting), flagship of the American Broadcasting Company, ABC network. ...
). Dish Network and C-band providers also provide CW and MyNetworkTV affiliates designated as superstations (such as
WPIX WPIX (channel 11) is a television station in New York City. Owned by Mission Broadcasting, it is operated under a local marketing agreement (LMA) by Nexstar Media Group, making it a ''de facto'' owned-and-operated station and flagship of Th ...
in New York and KTLA in Los Angeles), with Dish mainly making them available in markets where it does not carry a low-power, digital subchannel-only or non-broadcast affiliate of either network (especially in markets served by The CW's quasi-national feed for areas ranked below #98 in
Nielsen Media Research Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rati ...
market rankings,
The CW Plus The CW Plus is a secondary national programming service feed of The CW that is fully controlled and 75% owned by Nexstar Media Group, with Paramount Global and Warner Bros. Discovery each owning a 12.5% stake in the network. It is intended prima ...
). The country's two major satellite providers –
DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...
and Dish Network – only offer these de facto coastal feeds in order to provide programming from at least one network to subscribers living in smaller
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
s or rural areas where a network does not have a local affiliate available on the provider, if even presently serving the given location at all. Since the services began offering local network affiliates from additional markets in the early 2000s, many local stations have successfully sued DBS providers to deny access to distant stations carrying programming from the same network as them within their markets. This differs from the subscription television model in Canada, most cable and satellite providers carry distant over-the-air broadcast stations from the U.S. (consisting of both affiliates of the Big Four broadcast networks and minor network affiliates classified as superstations), in addition to O&Os and affiliates of domestically based networks.


Live events


News and sports

Most sports television programs, including other major national events, are broadcast live in all time zones across U.S. territories, but also present special problems for local stations. For such events, the networks may either advertise Eastern time only, or list the times in both Eastern and Pacific (e.g. "8 p.m. Eastern/5 p.m. Pacific"). As such, a live Sunday sporting event that is played from 1:00 to 4:00 p.m. Pacific Time preempts local 6:00 p.m. newscasts on the East Coast. Likewise, a
State of the Union address The State of the Union Address (sometimes abbreviated to SOTU) is an annual message delivered by the president of the United States to a joint session of the United States Congress near the beginning of each calendar year on the current conditi ...
that is televised at 9:00 p.m. Eastern Time preempts local 6:00 p.m. newscasts on the West Coast. Similarly, as sports programs would normally air weekend afternoons on the east coast on major TV networks and late mornings on the west, the weekend editions of national morning news shows could air on the west as early as 5:00 or 6:00 a.m. PT. News channels such as
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
and sports channels such as
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
that frequently broadcast live events offer a single feed that airs in all time zones. About 80% of the U.S. population reside in the Central and Eastern time zones, where the nation's largest city (and the main anchor of television programming) New York is located. A notable exception to live telecasts in sports was the
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a vari ...
. Although it has provided live coverage of events during other dayparts via platforms such as cable and streaming, NBC's flagship primetime coverage block typically featured tape-delayed and "plausibly live" presentations of events from earlier in the day. When allowed by the host's time zone, NBC does include live coverage of selected events in the block. This practice is reflected in the actual scheduling of the Olympic programme, which NBC may influence to maximize primetime viewership due to the value of its broadcast rights: at the 2008 Summer Olympics in
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
, many swimming events were held in the morning local time to allow for primetime broadcasts in the Americas. As per prior practice, this block aired in tape delay on the West Coast. Tape delays have occurred even during Olympics held in the Americas, including the famous " Miracle on Ice" hockey game at the
1980 Winter Olympics The 1980 Winter Olympics, officially the XIII Olympic Winter Games and also known as Lake Placid 1980, were an international multi-sport event held from February 13 to 24, 1980, in Lake Placid, New York, United States. Lake Placid was elected ...
in
Lake Placid, New York Lake Placid is a village in the Adirondack Mountains in Essex County, New York, United States. As of the 2020 census, the population was 2,303. The village of Lake Placid is near the center of the town of North Elba, southwest of Plattsburg ...
(which
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
was unsuccessful in having rescheduled for primetime due to objections from Soviet officials, who wanted a more favorable timeslot for its local audience), and most egregiously during the 2002 and
2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gret ...
in Salt Lake City and Vancouver respectively, which were both held on the North American west coast. For the
2018 Winter Olympics The 2018 Winter Olympics ( ko, 2018년 동계 올림픽, Icheon sip-pal nyeon Donggye Ollimpik), officially the XXIII Olympic Winter Games (french: Les XXIIIes Jeux olympiques d'hiver; ko, 제23회 동계 올림픽, Jeisipsamhoe Donggye Ollimpi ...
in Pyeongchang — the first of three consecutive Games being held in Asia — NBC adopted a new format for its primetime Olympics coverage with a larger emphasis on live coverage, and announced that the main primetime window would air in all time zones. NBC cited the "communal" experience, increased use of social media, and criticism of the prior format for this transition. Following the example of Beijing 2008, most figure skating events in Pyeongchang were scheduled for this window. Beginning at the
2020 Summer Olympics The , officially the and also known as , was an international multi-sport event held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events that began on 21 July. Tokyo was selected as the host city during the 1 ...
(held 2021), NBC also began to carry a live broadcast of the opening ceremonies in all U.S. time zones, in addition to its traditional primetime broadcast.


Entertainment

Until recently, several entertainment shows that are broadcast live during primetime in the Eastern and Central time zones, including some that originate from Los Angeles (particularly live reality competition shows as ABC's '' Dancing with the Stars'' and NBC's ''
The Voice The Voice may refer to: Fictional entities * The Voice or Presence, a fictional representation of God in DC Comics * The Voice (''Dune''), a fictional ability in the ''Dune'' universe * The Voice, a character in the American TV series ''Cleo ...
''), were tape-delayed in the Mountain and Pacific time zones, thus making it impossible for viewers in those time zones to vote after performance episodes of live reality competition shows finish airing live on the East Coast. Other special annual entertainment events like the Miss America and
Miss USA Miss USA is an American beauty pageant that has been held annually since 1952 to select the entrant from United States in the Miss Universe pageant. The Miss Universe Organization operated both pageants, as well as Miss Teen USA, until 2020, ...
pageants (televised by ABC and FYI, respectively) have continuously aired on a broadcast delay for U.S. West Coast, wherein the same protocol is still being applied by the
Miss Universe Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stre ...
(headquartered in the U.S. and aired by Fox) despite its yearly live global simultaneous telecasts. The
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
, up until the early 21st century, were the only major U.S. entertainment television event to have been aired live to all continental U.S. time zones, before expanding to full nationwide U.S. live telecasts in 2019. In 2009, however, the Golden Globe Awards on NBC ushered the era of U.S. awards shows transitioning to live coast-to-coast telecasts in response to longstanding general criticisms of some live shows being televised real-time to the East Coast but tape-delayed for West Coast viewers, even when those shows originated from Los Angeles area. Viewers in the Pacific, Mountain, and Alaskan time zones had frequently complained about
spoiler Spoiler is a security vulnerability on modern computer central processing units that use speculative execution. It exploits side-effects of speculative execution to improve the efficiency of Rowhammer and other related memory and cache attacks. Ac ...
s made by live viewers east of the Rockies during the broadcasts especially in the social media age wherein the broadcast delay protocols by networks have been steadily rendered irrelevant. Another precursor show leading up to the
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
such as the Screen Actors Guild Awards also switched to live coast-to-coast telecasts on cable networks TBS and
TNT Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagen ...
since the mid-2010s, while the Critics Choice Awards retained their West Coast tape delays. The Grammy Awards historically delayed its live ceremonies for West Coast viewers. In 2016, however, CBS began to allow its stations in the Western U.S. to carry the ceremony live as long as they also carried a prime time rebroadcast, before mandating all of its affiliates to air Grammys live all across the U.S. (inclusive of time zones outside the contiguous U.S.), with corresponding primetime rebroadcasts for viewers outside the Eastern and Central time zones. Despite shifting venues across the mainland U.S., most notably to Las Vegas in
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, the Grammys have continued to use the format, making it the first major award show to have consistently aired live every year across all U.S. territories. Although the Primetime Emmy Awards, currently aired in rotation by ABC, CBS, Fox and NBC, began airing live coast-to-coast in the U.S. in 2010, the awards show followed suit with the Grammys in airing live simultaneously outside the contiguous U.S. time zones with CBS' telecast in 2017. Youth-oriented music specials such as the
American Music Awards The American Music Awards (AMAs) is an annual American music awards show, generally held in the fall, created by Dick Clark in 1973 for ABC when the network's contract to air the Grammy Awards expired, and currently produced by Dick Clark Pro ...
,
People's Choice Awards The People's Choice Awards is an American awards show, recognizing people in entertainment, voted online by the general public and fans. The show has been held annually since 1975, with the winners originally determined using Gallup Polls until ...
and
Teen Choice Awards The Teen Choice Awards is an annual awards show that airs on the Fox television network. The awards honor the year's biggest achievements in music, film, sports, television, fashion, social media, and more, voted by viewers living in the United ...
, continue to be held in Los Angeles and air live in the U.S. East Coast while tape-delayed elsewhere, as their airtime is often purchased as a
brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...
arrangement, which also allows standards and practices to watch the ceremony in advance and determine cuts for profanity or content to insert a
bleep censor A bleep censor is the replacement of a profanity or classified information with a beep sound (usually a ) in television and radio. It is mainly used in the United Kingdom, Canada, the United States, Australia, New Zealand, Hong Kong and J ...
or cut-away, as well as cuts for time and superfluous items such as longer walks than expected by an award winner to the stage or a rare botched performance with the replacement of
dress rehearsal A rehearsal is an activity in the performing arts that occurs as preparation for a performance in music, theatre, dance and related arts, such as opera, musical theatre and film production. It is undertaken as a form of practising, to ensure t ...
footage. The Billboard Music Awards have since juggled between tape-delayed West Coast airings and live coast-to-coast U.S. telecasts since the mid-2010s depending on the show's recent viewership changes, while the MTV Video Music Awards were previously pre-recorded before being aired separate local primetime slots for both coasts. By the late 2000s, however, increased viewership trends for MTV prompted the network to switch to live U.S. East Coast telecasts. National New Year's Eve specials are typically broadcast live in the Eastern and Central time zones, and tape-delayed elsewhere in the country (usually by occupying the time slot normally used for late night talk shows) so that the countdown will correspond with the local time zone. Some affiliates may preempt the late-night segment of the networked special in order to broadcast live coverage of local celebrations (such as Seattle's KING-TV, which preempts NBC's New Year's Eve special to broadcast the midnight fireworks on the
Space Needle The Space Needle is an observation tower in Seattle, Washington, United States. Considered to be an icon of the city, it has been designated a Seattle landmark. Located in the Lower Queen Anne neighborhood, it was built in the Seattle Center ...
, and a special covering the America's Party fireworks in
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
produced by
KLAS-TV KLAS-TV (channel 8) is a television station in Las Vegas, Nevada, United States, affiliated with CBS and owned by Nexstar Media Group. The station's studios are located on Channel 8 Drive near the northern portion of the Las Vegas Strip in the ...
and syndicated by Nexstar Media Group stations), and it is not uncommon for stations in Central Time to air a local New Year's special immediately after the conclusion of the network special, especially if the networked special does not feature a midnight countdown for it (as has ABC's '' New Year's Rockin' Eve'' since 2017). Occasionally, networks will produce and broadcast the same live event twice in one night – broadcasting once on an East Coast feed, and again on a West Coast feed three hours later. This permits more viewers to watch the broadcast live in prime time (although not all), as the show can air in its usual timeslot in all markets, but incurs the expense and difficulty of delivering two live broadcasts. In some cases, the two broadcasts may include intentional differences as
easter eggs Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest tra ...
; while rare, the technique of multiple live broadcasts was a prominent trend for some special live episodes of scripted programs in the 1990s and 2000s during the
Must-See TV Must See TV is an American advertising slogan that was used by NBC to brand its primetime blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured some of its most popular sitcoms and drama series of ...
era by NBC, such as the '' 30 Rock'' episodes "
Live Show "Live Show" is the fourth episode of the fifth season of the American television comedy series ''30 Rock'', and the 84th episode overall. It was directed by Beth McCarthy-Miller, and co-written by series creator Tina Fey and co-showrunner a ...
" and " Live from Studio 6H", ''
Will & Grace ''Will & Grace'' is an American television sitcom created by Max Mutchnick and David Kohan. Set in New York City, the show focuses on the friendship between best friends Will Truman ( Eric McCormack), a gay lawyer, and Grace Adler ( Debra Messi ...
'' with " Alive and Schticking", ''
The West Wing ''The West Wing'' is an American serial political drama television series created by Aaron Sorkin that was originally broadcast on NBC from September 22, 1999, to May 14, 2006. The series is set primarily in the West Wing of the White Hous ...
'' with "The Debate", and '' ERs fourth-season debut with "Ambush". Few regularly scheduled prime time shows, both scripted and non-scripted, and sports and non-sports in genre, have been aired to totality at the same time live across all continental U.S. time zones. This format, similar to aforementioned major awards shows, involves airing live on prime time or late night in the East Coast (and late afternoon hours or on prime time, simultaneously and respectively, on the West Coast). NBC remains the foremost proponent of live television, with its broadcasts of '' Sunday Night Football'' and ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
'' being transmitted live across the contiguous U.S. states (and for the former, including for U.S. time zones outside the mainland), with a corresponding prime time or late-night encore for viewers outside the Eastern and Central time zones. The mechanics of the 2014 ABC series '' Rising Star'' — which allowed for live, real-time voting by viewers – would allow the insertion of live reaction segments in the event that a contestant eliminated by low vote totals in the original Eastern/Central/Mountain time zone broadcast would be saved by results watching the Pacific/Alaska broadcast, but the show was broadcast live across the mainland U.S. except the Pacific time zone. Alaskan viewers, despite only receiving delayed telecasts, were able to participate in the voting process due to having to be one hour behind of Pacific Time and having to be following schedules similar to that of Central and Mountain Time, while Hawaii and American Samoa are left out of the show's real-time voting process due to multiple-hour time differences. Moreover, ABC noted that the chances of West Coast votes differing substantially from other viewers was statistically small. In mid-2018, ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...
'' became the first ever reality competition series – and first ever non-weekend regularly scheduled prime time program – in all of U.S. television to broadcast live in all U.S. territories upon its revival on ABC after its initial first-run finale on Fox in 2016, beginning with its live shows in the final stages of the competition. In this manner, viewers in all U.S. territories are enabled to both view the episodes live at the same time, with the prime time East Coast telecast coinciding with the real-time afternoon telecasts across the Pacific to Hawaii, along with real-time voting with the revealing of its results integrated at the end of the performance nights. Despite the format having been in place for the show since 2015, as part of its nationwide voting expansion, a corresponding warning for viewers outside the Eastern and Central time zones regarding the closing of the voting window will be aired upon their local prime time encore broadcasts. The format would eventually extend to include the season finale round beginning
2019 File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, making it the first ever primetime regular series in U.S. television history to air its season finale live all across the U.S. The emergence of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
in the beginning of the 2020s resulted in some of the most drastic scheduling changes for major annual events on U.S. network television in the 21st century. In 2020, MTV began expanding its broadcast coverage of the
Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
with its simultaneous live telecasts via
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
in all U.S. territories. The postponement of the Tokyo Olympics to 2021 ushered the transition of
NBC Olympic broadcasts The broadcasts of ''Summer'' and ''Winter Olympic Games'' produced by ''NBC Sports'' are shown on the various platforms of NBCUniversal in the United States, including the NBC broadcast network, NBC Sports app, NBCOlympics.com, Peacock, Spanish l ...
to fully live nationwide telecasts of both opening and closing ceremonies for all succeeding editions regardless of timezones of hosting nations to coincide with the longstanding simultaneous live global Olympic telecasts, continuing with the network's live broadcasts of the Beijing Olympics in 2022 that lapsed with the Super Bowl in the same period. That same year, the delayed Miss World competition began airing live in both U.S. coasts on
Reelz Reelz (formerly known as Reelz Channel) is an American digital cable and satellite television network owned by Hubbard Broadcasting. The network's programming was formerly devoted to entertainment-oriented programming focusing on the Hollywood ...
while the
Tony Awards The Antoinette Perry Award for Excellence in Broadway Theatre, more commonly known as the Tony Award, recognizes excellence in live Broadway theatre. The awards are presented by the American Theatre Wing and The Broadway League at an annual c ...
, which are usually televised by CBS from New York City, became the last major awards show to finally transition to live nationwide U.S. broadcasts.


Effects on local programming

Local stations and affiliates must schedule their local and syndicated programming around their respective network's feed. Because primetime programs on the East Coast feed are simulcast in two time zones, stations in the Central Time Zone are affected differently from those in the Eastern Time Zone. An hour of syndicated programming time (between 7:00 and 8:00 p.m. in the Eastern and Pacific time zones) is lost in the Central and Mountain time zones since network primetime in those areas starts at 7:00 p.m., forcing stations in Mountain or Central time (or in parts of both zones) to choose between airing their 6:00 p.m. newscast and another syndicated or locally produced program or airing shows in "blocks" preferred by syndicators (for example, ''
Wheel of Fortune The Wheel of Fortune or ''Rota Fortunae'' has been a concept and metaphor since ancient times referring to the capricious nature of Fate. Wheel of Fortune may also refer to: Arts, entertainment, and media Art * ''The Wheel of Fortune'' (Burne-Jo ...
'' and ''
Jeopardy! ''Jeopardy!'' is an American game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead given gene ...
'' together or '' Entertainment Tonight'' and '' The Insider'' together). The most common set of programming chosen by stations aligned with the
Big Three television networks In the United States, there are three major traditional commercial broadcast television networks — CBS (Columbia Broadcasting System), NBC (National Broadcasting Company), and ABC (American Broadcasting Company) — that due to their lon ...
(ABC, CBS and NBC) is to air a local newscast at 5:00 p.m., national news at 5:30 p.m., another local newscast at 6:00 p.m. and syndicated programming at 6:30 p.m., though some Fox stations that maintain a newscast schedule comparable to stations tied to the Big Three (commonly stations that were former ABC, NBC and CBS affiliates themselves) carry a 60- or 90-minute block of news from 5:00 to 6:00 (or 6:30) p.m. with an additional half-hour of local news in the 5:30 p.m. timeslot as Fox does not air a national evening newscast; a few stations not affiliated with the Big Four networks, such as WGN-TV in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
, WHDH in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
and
WJXT WJXT (channel 4) is an independent television station in Jacksonville, Florida, United States. It is owned by Graham Media Group alongside CW affiliate WCWJ (channel 17). Both stations share studios at 4 Broadcast Place on the south bank of th ...
in
Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
, Florida, follow a similar scheduling format with their early evening newscasts. Most Big Four affiliates in the Eastern and Pacific time zones follow this early evening newscast model as well, running a 90-minute block of news from 5:00 to 6:30 p.m., particularly if they run a network's national evening newscast at 6:30 p.m. Eastern and Pacific Time. Some stations, regardless of time zone, even show a newscast from 6:00 to 7:00 p.m., which if run on a network station in the Central or Mountain time zones would lead into primetime network programming. Some television stations (such as
WKYC WKYC (channel 3) is a television station in Cleveland, Ohio, United States, affiliated with NBC and owned by Tegna Inc. Its studios are located on Tom Beres Way (a section of Lakeside Avenue in Downtown Cleveland named after the station's lon ...
and WJW in
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
, Ohio, or
WJAR WJAR (channel 10) is a television station in Providence, Rhode Island, United States, affiliated with NBC. Owned by Sinclair Broadcast Group, the station has studios on Kenney Drive in Cranston, Rhode Island (shared with Telemundo owned-and-ope ...
in Providence, Rhode Island) have recently begun using the fact that primetime in the Eastern Time Zone begins at 8:00 p.m. to their advantage by carrying a newscast during the 7:00 p.m. hour, generally in order to attract viewers who work longer days and cannot return home to watch a 5:00 or 6:00 p.m. newscast. Many stations that do not carry a newscast in the 6:00 p.m. timeslot in the Central Time Zone (commonly independent stations and most affiliates of non-historical networks like Fox – which has some stations that air a 6:00 p.m. newscast, though this is not entirely commonplace –
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
and
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
) air situation comedies or other types of syndicated programming, such as
reality series Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
or game shows, during that hour. Many stations in the Central Time Zone tend to air one or both parts of the syndicated block at 5:00 p.m. or even earlier. Another more recent dilemma of the 7:00 p.m. primetime start is that a combination of longer commutes and work hours than in the past have caused many people to not come home from work until after 7:00 p.m., cutting into the potential ratings of shows that start at this time. Of course, the reverse is also true since simultaneous broadcasts offer viewers the chance to watch "prime time television" without having to stay awake until 11:00 p.m.
Local programming The terms local programme, local programming, local content or local television refers to a television program made by a television station or independent television producer for broadcast only within the station's transmission area or televisio ...
such as locally produced newscasts are not typically affected as many stations air their morning newscast at 4:00, 4:30, 5:00 or 5:30 a.m., and their early evening newscasts at 5:00 and/or 6:00 p.m.; however, the late evening newscast is affected due to the differences in time between time zones, meaning that if the late local news starts at 10:00 p.m. Central time on one network station, an affiliate of the same network in the Eastern Time Zone airs its newscast at 11:00 p.m.; network evening newscasts on CBS, ABC, and NBC are affected since they are usually scheduled to air at 6:30 p.m. Eastern Time (barring preemption due to network sports coverage or at the discretion of the local station, breaking news or
severe weather Severe weather is any dangerous meteorological phenomenon with the potential to cause damage, serious social disruption, or loss of human life. Types of severe weather phenomena vary, depending on the latitude, altitude, topography, and atmos ...
coverage) in order to sync up with its simultaneous broadcast in the Central Time Zone. Midday newscasts are not necessarily affected, depending on whether the station's affiliated network schedules their daytime lineup simultaneously in the Eastern and Central Time Zones (as with ABC and CBS) or just to the Eastern Time Zone first (as with NBC). The late night program lineups on ABC, CBS, NBC and Fox are also similarly timeshifted, airing a half-hour later (after a newscast or syndicated programming if the station does not run news programming) but are shifted due to the time zone differences (a bigger issue with first-run late night programs that air after 12:30 a.m. Eastern Time since the later start time may subject these programs to a potentially decreased audience). Many Fox, CW and MyNetworkTV affiliates, and some independent stations carry a prime time newscast that is similarly affected by the timeshifting of the prime time schedule, meaning that if said late evening newscast starts at 9:00 p.m. Mountain Time on one network station, an affiliate of the same network in the Pacific time zone would air its news at 10:00 p.m. In the 2010s,
KABC-TV KABC-TV (channel 7) is a television station in Los Angeles, Los Angeles, California, United States, serving as the West Coast of the United States, West Coast Flagship (broadcasting), flagship of the American Broadcasting Company, ABC network. ...
added a live broadcast of the East edition of ABC's '' World News Tonight'' at 3:30 p.m. PT to compete with local programming. In 2022, KCBS-TV announced plans to move its morning newscast to sister station KCAL-TV and replace it with airings of the live East edition of ''
CBS Mornings ''CBS Mornings'' is an American morning television program which is broadcast on CBS. The program debuted on September 7, 2021, and airs live every weekday from 7:00a.m. to 9:00a.m. It is hosted by Gayle King, Tony Dokoupil, and Nate Burleso ...
,'' a simulcast of KCAL's morning news at 6 a.m., followed by the West edition of ''CBS Mornings''.


See also

*
East Coast bias East Coast bias is the perceived tendency for sports broadcasting and journalism in the United States to give greater weight and attention to teams and athletes on the East Coast than those on the West Coast. In Canada, a similar bias is perceived ...
*
Time shifting In broadcasting, time shifting is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting. Typically, this refers to TV programming but it can also refer to radio shows via podcasts. In recent year ...


References

{{reflist, 2 Television terminology Tim Tim Tim Television in the United States Television in Canada Television in Mexico Time in the United States Radio in the United States Radio in Canada Time in Canada