EarthBound fandom

The 1994 video game ''EarthBound'' is known for its cult following and fan community. Multiple video game journalists have written about the dedication of the game's fans in producing fan art and lobbying Nintendo for further releases in the series. The company has been largely unresponsive to their efforts. Prominent fansites include Starmen.net and ''EarthBound'' Central. The former was started in 1999 and became the definitive community website. Their members organized petitions and campaigns to bring English-localized games from the ''Mother'' series to North America. One such effort included a full-color, 270-page ''EarthBound Anthology'' as a demonstration of consumer demand for further releases. After nearly a decade, ''EarthBound'' was rereleased for the Wii U Virtual Console in 2013, whereupon it became a bestseller.

The fandom also spun-out other enterprises. When Nintendo did not release a localized version of ''Mother 3'', fans organized their own fan translation. The video game merchandising business Fangamer grew out of the Starmen.net community, and sells video game-related items online. A full-length documentary on Starmen.net and the fan community, ''EarthBound, USA'', is in production. While series creator, Shigesato Itoi has stated that he is finished with the series, a fan-created spiritual sequel, ''Oddity'', began development in 2010.

Fan base

''EarthBound'' is known for having a cult following, which developed over time well after its release. Colin Campbell of ''Polygon'' wrote that "few gaming communities are as passionate and active" as ''EarthBound'', and '' 1UP.com'' Bob Mackey wrote that no game was as poised to have a cult following. ''Wired'' described the amount of ''EarthBound'' "fan art, videos, and tributes on fan sites like ''EarthBound'' Central or Starmen.net" as mountainous. IGN's Lucas M. Thomas wrote in 2006 that ''EarthBound'' "persistent", "ambitious", and "religiously dedicated collective of hardcore fans" would be among the first groups to influence Nintendo's decision-making through their purchasing power on Virtual Console. ''The Verge'' cited the two-year fan translation of ''Mother 3'' as proof of the fanbase's dedication, and Nintendo president Satoru Iwata credited the community response on their online Miiverse social platform as leading to ''EarthBound'' eventual rerelease on their Virtual Console platform. Notable members of the ''EarthBound'' fan base include video game developer Toby Fox, who had made various ''EarthBound'' ROM hacks in high school and whose game ''Undertale'' took inspiration from the ''Mother'' series, and Let's Play YouTuber Emile Rosales, whose videos on ''EarthBound'' covered various aspects of the game including the sound, art design and various glitches.

''EarthBound'' was hard to find before the rerelease. In 2013, prices for the game's cartridge alone were more than twice its retail cost at its 1995 release. IGN wrote that the game became a "cult classic" for its unique RPG and psychedelic elements alongside its reflection on American culture, and ''Eurogamer'' credited ''EarthBound'' "cute and funny modern-world styling of the Japanese RPG". ''Kotaku'' hypothesized that fan favorite aspects of the game would include its "feeling of innocence, ... sense of whimsical adventure", "humor", "charm", "wonder", and "beautiful 2D maps". Marcus Lindblom, the game's English localizer, cited its "cuteness, colors, and hallucinatory bits" as fan favorites. Reid Young of Starmen.net and Fangamer credits ''EarthBound'' popularity to its "labor of love" nature, with a "double-coat of thoughtfulness and care" across all aspects of the game by a development team that appeared to love their work.

Digital Trends's Anthony John Agnello wrote that no video game fans have suffered as much as ''EarthBound'' fans, and cited Nintendo's reluctance to release ''Mother'' series games in North America. IGN described the series as neglected by Nintendo in North America for similar reasons. Aaron Linde of ''Shacknews'' felt that Nintendo's "historic passive-aggression towards ''EarthBound'' fans eemedsomehow anachronistic" in response to the outcries from the game's fan community. He added that while the company is known for providing "the most personal experiences in gaming's history", Nintendo lacks the "bedside manner" required of contemporary game companies, and that he could not think of a "more deserving fan base" than ''EarthBound''.

Marcus Lindblom, who localized the Japanese ''Mother 2'' into the English ''EarthBound'', followed the fan community from afar and, in mid-2012, introduced himself at the Penny Arcade Expo Fangamer booth. When the game's Wii U re-release was announced, the press became interested in Lindblom's experience. Lindblom had planned a book about the game's development, release, and fandom as a Kickstarter project before a reply from Nintendo discouraged him from pursuing the idea. He plans to continue to communicate directly with the community about the game's history. For instance, Lindblom struck down a popular ("infamous") "abortion theory" that the game's final sequence is a metaphor for an abortion, with Giygas as the fetus.

A film group known as 54&O Productions developed a fan-made documentary entitled ''Mother to Earth''. The documentary focuses on the road to ''Mothers localization in North America, and includes interviews with key people behind the process. It was released on August 31, 2020.

The fan website ''Mother Forever'' hosts an annual "Mother Direct" live presentation of ''Mother''-related fan projects.

Starmen.net

Reid Young started an ''EarthBound'' fansite in 1997 while in middle school. It was one of the first ''EarthBound'' fansites on the Internet. By 1999 and with co-founder Clyde "Tomato" Mandelin, the site grew into Starmen.net, named for the game's "most iconic villain, the Starman." ''1UP.com'' described the site as "the definitive fan community for ''EarthBound'' on the web" and ''Shacknews'' called it the fan community's "one-stop" resource for a decade. Though ''EarthBound'' was more obscure at the time, the site quickly grew in popularity and featured "constant updates" and a burgeoning community by 1999. ''1UP.com'' said the viewership growth was "almost inexplicable" when accounting for the game's unpopularity, but credited Super Nintendo Entertainment System, Super NES emulation, which let "thousands" of people experience the game who might not have otherwise. Young credited the site's growth to the fan content generated by the community. ''Shacknews'' described the site's collection of fan-made media as "absolutely massive". It also provided a place to aggregate information on the ''Mother'' series and to coordinate fan actions.

The ''EarthBound'' fan community at Starmen.net coalesced with the intent to have Nintendo of America acknowledge the ''Mother'' series. ''1UP.com'' described their intent as reasonable given the company's "frequent dismissal" of the series alongside the community's "monumental efforts to increase American ''EarthBound'' awareness". Young felt that their "underdog status" kept Starmen.net vigilant. He also said that he views the community as "a big group of friends having fun together" and sometimes thinks that it is just happenstance that ''EarthBound'' was what brought them together, as opposed to another franchise like Pokémon. As the site started in 1999, the community started a petition to have Nintendo release ''Mother'' for the Game Boy Color, and collected 1850 physical signatures to this end and bound it in a book for Nintendo. The final word from Nintendo was that the package was received. Other petitions include the 2000 10,000-person petition for a North American ''Mother 3'' release on the Nintendo 64, the 2003 31,000-person petition for a North American ''Mother 1+2'' Game Boy Advance release, and letter and phone campaigns. A source internal to Nintendo later told them that the 2003 campaign was almost successful, but fell out of consideration as the phone campaign ended after a week. The community resolved to never let up again.

In time, the fan community's requests shifted from specific demands to no demand at all, wanting only their interest to be recognized by Nintendo. The Starmen.net community launched several campaigns to bring attention to the series. In their 2007 "The EB Siege" project to have ''Mother 3'' receive an official North American localization, community members sent letters and made phone calls to Nintendo. They ultimately created a full-color, 270-page art book, ''The EarthBound Anthology'', to send to Nintendo and press outlets as demonstration of their interest. They also hoped the volume would mobilize established industry professionals to take up their cause in advance of the 2007 Electronic Entertainment Expo. ''Shacknews'' wrote that the "folk history" was more of a proposal than a collection of fan art—"the greatest gaming love letter ever created". ''Wired'' Chris Kohler used the Anthology's occasion to explain how Nintendo's upper management has heard the fan community. The Anthology additionally received mention in ''Nintendo Power''. Upon "little" response from Nintendo, they decided to localize the game themselves. Starmen.net co-founder Tomato led the project, and the complete fan translation was finished in October 2008. They then printed a "professional quality strategy guide" through Fangamer, a site that spun off from Starmen.net.

Other oblique strategies included an attempt to license ''Mother 3'' for North America from Nintendo through a small video game development studio, but Nintendo replied that the property was theirs and would never be developed externally. In 2008, the site hosted a YouTube contest for videos that raised the visibility for the series in a final effort to get the game on the Wii Virtual Console, but Young found community spirit to be atrophied. A week later, the game appeared on the ESRB website, which signaled success after many years of work. It was finally rereleased for the Wii U Virtual Console in 2013 via a Nintendo Direct announcement. The game was a "top-seller" on the platform, and ''Kotaku'' users and first-time ''EarthBound'' players had an "overwhelmingly positive" response to the game.

''Mother 3'' fan translation

After a decade of development hell, the Japanese video game ''Mother 3'' was released in April 2006. When fan interest in an English localization went unanswered by Nintendo, Starmen.net announced their own fan translation in November. The project was led by the fansite's Clyde "Tomato" Mandelin, a professional game translator whose previous work includes games such as ''Kingdom Hearts II'' and anime such as ''Dragon Ball''.

The dozen fans who worked on the project had been vetted by Mandelin and had prior localization experience. Thousands of hours were put into the project between hacking the game data and translating the 1,000 pages of scripted dialogue. They built their own tools for the work. The final version was released in October 2008 and issued as a patch to be used with an emulator, a process of murky legality. The patch was downloaded over 100,000 times in its first week. A fan-made, full-color, 200-page, professional-quality player's guide was released alongside the fan translation. ''1UP.com'' wrote that "no other game in the history of time garnered such a rabid demand for translation", and ''The Verge'' cited the effort as proof of the fan base's dedication.

Fangamer

Fangamer is a video game merchandising business spun out from Starmen.net. The online store sells items including hats, pins, and T-shirts branded with video game-related designs from games such as ''EarthBound'', ''Chrono Trigger'', and ''Metal Gear Solid''. ''1UP.com'' described their fare as "much less tacky than your typical mall-bought video game apparel". The site began in part due to Young's experience with targeted fan communities. In October 2008, he was attempting to get the site officially licensed. Later that month, they released the ''Mother 3 Handbook'', a full-color, 200-page player's guide akin to a professional strategy guide. ''Wired'' reported its quality to be "on par with ... Prima and BradyGames". In 2014, Fangamer crowdfunded a box set of media celebrating ''EarthBound'', with $230,000 raised—over twice its goal. The box set includes a travel zine for the game's fictional settings ''EarthBound'', an album of music, and the documentary ''EarthBound, USA''. Since exceeding the campaign's goal, the business hosted Camp Fangamer, an event in Tucson, Arizona, for 450 fans.

''EarthBound, USA''

In April 2014, siblings Jazzy and Robbie Benson announced the production of their documentary "about how ''EarthBound'' fans have fought to popularize the ''Mother'' series in North America since the 1990s", ''EarthBound, USA''. The Bensons had been conducting interviews with ''EarthBound'' fans and Starmen.net members for a year prior to the announcement. They had previously begun a feature-length film about the events of ''EarthBound''. Starmen.net "inspired" the documentary, which seeks to explain how the site's members convened via online message board and the consequent "re-emergence of a cult classic" and birth of Fangamer. The filmmakers had been planning to wait longer before making the announcement, but were preempted in part by interest following a tweet from series creator Shigesato Itoi, which mentioned their interview.

Fangames

After ''Mother 3'', Shigesato Itoi declared that he was done with the series. In response to Nintendo's seeming indifference to another ''Mother'' sequel, fans began to develop their own entry, ''Mother 4'', in October 2010. As of September 2016, the ''Mother 4'' development team had not received a cease and desist letter from Nintendo. In a preview of the game, Jason Schreier of ''Kotaku'' said ''Mother 4'' looked "stunning", as "everything you could possibly want out of a new ''Mother'' game", from the music to the environment design. The fan-made game was planned for release in 2014 but has been delayed twice. No future release date has been set. ''Mother 4'' was to be playable as a standalone game, without need for an emulator. In March 2017, however, the team decided that as a preventative measure from getting taken down, the game was rebranded, with 'Mother 4' no longer being the title of the game, and all direct references to the ''Mother'' series, like Mr. Saturn, were removed. The decision came after many recent fan games received a DMCA notice. The developers later rebranded the game as ''Oddity''. There have been no development updates since December 2020.

The game takes place in a parody of contemporary America, as a boy named Travis leaves his town of Belring to join three others in a fight against the "mysterious" Modern Men. The game is expected to associate with the stories of the previous series games, and be similar in length. Its music and visuals are similar in style to the rest of the series. ''Oddity'' features a new soundtrack. Its creators are currently working on a voluntary basis without compensation.

Another ''Mother 4'' fangame is in development, as of late 2021, and includes elements like rolling hit point counters, rhythm-based attacks, and an art style derivative of the series.

References

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Mother (video game series)
Video game fandom