PT Djarum (, literally "needle") is an Indonesian ''

kretek Kretek () are unfiltered cigarettes of Indonesian origin, made with a blend of tobacco, cloves, and other flavors. The word "kretek" itself is an onomatopoetic term for the crackling sound of burning cloves. Partly due to favorable taxation ...

'' (clove cigarette) brand/manufacturer founded on 21 April 1951 by Oei Wie Gwan in Kudus,

Central Java Central Java ( id, Jawa Tengah) is a province of Indonesia, located in the middle of the island of Java. Its administrative capital is Semarang. It is bordered by West Java in the west, the Indian Ocean and the Special Region of Yogyakarta in t ...

. It produces dozens of domestic and international brands. Djarum Black, Super and L.A. Lights are among the most popular products of Djarum. The company owns the PB Djarum, a professional badminton club, Djarum is main sponsor of the Liga 1, Indonesia's top football league from 2005 to 2011 and also owns italian football club Como 1907. Under its direct parent PT Dwimuria Investama Andalan (also known as Djarum Group), it has non-cigarette business lines in technology, banking and beverages.

History

In 1951, Oei Wie Gwan, an

ethnic Chinese The Chinese people or simply Chinese, are people or ethnic groups identified with China, usually through ethnicity, nationality, citizenship, or other affiliation. Chinese people are known as Zhongguoren () or as Huaren () by speakers of s ...

businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called ''Djarum Gramofon'' which means '

gramophone needle A magnetic cartridge, more commonly called a phonograph cartridge or phono cartridge or (colloquially) a pickup, is an electromechanical transducer that is used to play records on a turntable A phonograph, in its later forms also calle ...

'; he shortened it to ''Djarum'' (current spelling: ''jarum'') which means needle. The company's first brand was 'Djarum'. The company nearly collapsed in 1963 when its factory was destroyed in a fire, followed by the death of Oei Wie Gwan. The new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company. The company began producing machine-rolled kretek in early 1970 but also continues to produce hand-rolled kretek made by manual laborers. Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983. While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world. Budi and Bambang Hartono diversified the company's activities outside cigarette manufacturing. After the

1997 Asian financial crisis The Asian financial crisis was a period of financial crisis that gripped much of East Asia and Southeast Asia beginning in July 1997 and raised fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998–1 ...

, the company became a part of a consortium which bought

Bank Central Asia PT Bank Central Asia Tbk, commonly known as Bank Central Asia (BCA) is an Indonesian bank founded on 21 February 1957. It is considered as the largest privately owned bank in Indonesia. The Asian financial crisis in 1997 had a tremendous impact ...

(BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the

Salim Group The Salim Group is Indonesia's biggest conglomerate and refers to companies where the Salim family held majority ownership. Its assets include Indofood Sukses Makmur, the world's largest instant noodle producer; Indomobil Group, one of Indones ...

. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004, the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate

Hotel Indonesia The Hotel Indonesia Kempinski Jakarta is one of the oldest and best known hotels in Jakarta, Indonesia. Located in Central Jakarta, it was one of the first 5-star hotels in South-East Asia and remains a major landmark of Jakarta. Its fame is of ...

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...

under the

Grand Indonesia Grand Indonesia (previously called Grand Indonesia Shopping Town until 2016) is an integrated multipurpose complex at Thamrin Road in Central Jakarta, Indonesia. The complex consists of a huge Shopping Mall, office tower Menara BCA (BCA Tower) ...

superblock project. The Djarum badminton club ( PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as

Liem Swie King Liem Swie King (; born 28 February 1956) is an Indonesian former badminton player who excelled from the late 1970s through the mid-1980s. He won the All England in 1978, 1979 and 1981. He was one of the world's leading singles players of his e ...

and

Alan Budikusuma Alexander Alan Budikusuma Wiratama (born 29 March 1968, as Goei Djien Phang; ) is a former Indonesian badminton player who excelled at the world level from the late 1980s to the mid-1990s. Career In 1991 he was runner-up to China's Zhao Jianh ...

, have won numerous championships for Indonesia. Since the

Family Smoking Prevention and Tobacco Control Act Family (from la, familia) is a group of people related either by consanguinity (by recognized birth) or affinity (by marriage or other relationship). The purpose of the family is to maintain the well-being of its members and of society. Ideall ...

in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.

Non-cigarette business lines

Websites and events

Some of them are sponsored by Djarum brands. * Super Soccer (soccer internet streaming (2016–2019) and news platforms)

Involvement in sports

* PB Djarum (badminton club funded by Djarum Foundation) *Sponsorship of Indonesian top league: **

2005 File:2005 Events Collage V2.png, From top left, clockwise: Hurricane Katrina in the Gulf of Mexico; the Funeral of Pope John Paul II is held in Vatican City; "Me at the zoo", the first video ever to be uploaded to YouTube; Eris was discovered in ...

–

2007 File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple's first iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakistani Prime Minister of Pakistan, Pr ...

as ''Liga Djarum Indonesia'' **

2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...

–

2011 File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...

as ''Djarum Indonesia Super League'' * Como 1907 (football club)

References

External links

*{{Official website, https://www.djarum.com Tobacco companies of Indonesia Privately held companies of Indonesia Tobacciana Indonesian brands Hartono family 1951 establishments in Indonesia Manufacturing companies established in 1951