Computer World

''Computer World'' () is the eighth studio album by German electronic band Kraftwerk, released on 11 May 1981. It was accompanied by four singles, including a double A-side UK no. 1 featuring " Computer Love".

The album is themed around computer technology and its rise within society. In keeping with the album's concept, Kraftwerk showcased their music on an ambitious world tour. As was the case with the two previous albums, ''Computer World'' was released in both German- and English-language editions.

Concept and recording

"We live in a computer world, so we made a song about it", said mastermind Ralf Hütter. ''Computer World'' has been described as a futuristic conceptual work that predicts the presence of computer technology in everyday life. Featuring themes such as home computers and digital communication, the album has been seen as both a celebration of computer technology as well as a warning about its potential to exert power on society with social control and digital surveillance. Despite its theme, the production of the album was completely analogue and did not involve any computer technology.

Artwork

The cover shows a computer terminal (apparently based on the Hazeltine 1500) displaying the heads of the four band members. The font is indicative of OCR-A.

The inner sleeve artwork, created by Emil Schult and photographed by Günter Fröhling, depicts four slightly robotic-looking mannequins (representing the band members engaged in studio activities: performing, recording, mixing), similar to the artwork of the previous album, '' The Man-Machine'', also created by Fröhling. In two photos, the mannequin representing Karl Bartos is seen playing a Stylophone, an instrument which is featured on the track "Pocket Calculator".

Release

''Computer World'' peaked at on the UK Albums Chart. It was certified silver by the British Phonographic Industry (BPI) on 12 February 1982 for shipments in excess of 60,000 copies.

The track " Computer Love" was released as a seven-inch single in the UK, in June 1981, backed with "The Model", from the group's previous album '' The Man-Machine''. The single reached in the charts. In December 1981 the two songs were reissued as a double A-side twelve-inch single, and reached on the UK Singles Chart in early February 1982, although "The Model" received the most airplay.

"Pocket Calculator" was released as a seven-inch single in the USA by Warner Brothers in 1981, pressed on a fluorescent yellow/lime vinyl, matching the color of the album cover. The flip side featured the Japanese version of "Pocket Calculator," "Dentaku". “Pocket Calculator” charted at No.38 in the UK Singles Chart.

"Computerwelt" was remixed in 1982 as a dance version with additional bass and percussion sounds. It was released in January 1982 as a twelve-inch vinyl single only in Germany. The original track was nominated for a Grammy Award for Best Rock Instrumental Performance in 1982. "Computer World" was also chosen by the BBC for use in the titles of their UK computer literacy project, '' The Computer Programme''.

Kraftwerk issued several different versions of the single "Pocket Calculator" in different languages: namely, German ("Taschenrechner"), French ("Mini Calculateur"), and Japanese ("Dentaku", or 電卓). Also Italian version ("Mini Calcolatore") was performed playback in television.

Critical reception

''Computer World'' was ranked the second best album of 1981 by ''NME''. But some contemporary critics were unimpressed. ''Smash Hits'' reviewer David Hepworth described the content as "predictable" and "gimmicky" and not the presumed step forward by the group: "Kraftwerk are seemingly content to tootle around on their instrument panels in the service of a bunch of non-songs about pocket calculators and computers", Hepworth wrote, giving the album a 4 out of 10 rating.

Retrospectively, ''Computer World'' has frequently appeared in numerous 'Best'-listings. In 2012, ''Slant Magazine'' placed it at on its list of the 100 best albums of the 1980s. In 2018, ''Computer World'' was listed by ''Pitchfork'' as the 18th best album of the 1980s. ''Pitchfork'' listed the track "Computer Love" as the 53rd best song of the 1980s. ''Rolling Stone'' named ''Computer World'' the 10th greatest EDM album of all time in 2012.

1981 Computer World tour

Following the release of the Computer World album, Kraftwerk went on a subsequent tour, that started on 24 May 1981 and ended on 14 December 1981.

Legacy

''Computer World'' maintains a distinct influence over subsequent releases across a multitude of genres; this influence is particularly noticeable in early and contemporary hip-hop and rap.

In 1982, American DJ and rapper Afrika Bambaataa wrote the song " Planet Rock" and recorded chords inspired from '' Trans-Europe Express''. The song's lyrics also included the Japanese number counting "Ichi Ni San Shi" from Kraftwerk's "Numbers".

Cybotron's 1983 release " Clear", from the album '' Enter'', contains multiple auditory elements of ''Computer World'': the musical refrain closely resembles parts of "Home Computer" and "It's More Fun to Compute"; additionally, the track contains musical allusions to other Kraftwerk tracks.

Señor Coconut y su Conjunto, an electronic project of German musician Uwe Schmidt which initially covered Kraftwerk's songs, published a merengue-styled version of "It's More Fun to Compute" on their first LP '' El Baile Alemán'', wrongly labeled as "Homecomputer" on the sleeve.

Coldplay used the main riff from "Computer Love" in their song " Talk" from their 2005 album '' X&Y''. La Roux used the main riff from "Computer Love" in their song " I'm Not Your Toy" from their self-titled debut album.

Ricardo Villalobos's track "Lugom-IX" from the 2006 album '' Salvador'' prominently uses the riff from "Computer World".

Fergie's track " Fergalicious", from her 2006 debut album '' The Dutchess'', borrows heavily from two tracks on ''Computer World'': the opening synth line from "It's More Fun to Compute", as well as the rhythmic component of J.J. Fad's "Supersonic", as the latter track's beat is based upon the ''Computer World'' track "Numbers". Arabian Prince, the co-producer of "Supersonic", has been vocal about his admiration of Kraftwerk.

"Home Computer" is used as background music in the '' Young Sheldon'' episode "A Computer, a Plastic Pony, and a Case of Beer".

LCD Soundsystem took "Home Computer" throughout the track ''Disco Infiltrator''.

DJ Hooligan ( Da Hool) sampled The Mix version of "Home Computer" for the Underground and Cursed remix of the song "Scatman's World" by Scatman John.

Beck took sounds from it and played "Home Computer" live.

Neil Young's 1983 electronic album ''Trans'' was influenced by ''Computer World''.

Ulf Ekberg of Ace of Base, when asked what brought him to music, if he had to boil it down to one reason, responded with: "In one word: Kraftwerk. Once Kraftwerk released their 1981 album ''Computerwelt'' it all became clear to me: they showed the world that you can combine music with technology and be successful with it — and that was exactly what I wanted to do."

Track listing

* The German Version of "Computer World 2" is 12 seconds shorter and contains a different mix from the 2:30 minute mark.

Personnel

The original 1981 sleeve notes are relatively unspecific regarding roles, merely listing all the equipment suppliers and technicians under the heading "Hardware" and the various other people involved, such as photographers, as "Software". By contrast, the 2009 remastered edition notes list the performer credits as the following:

Kraftwerk

* Ralf Hütter – voice, vocoder, synthesizer, keyboards, Orchestron, Synthanorma Sequenzer, electronics, software
* Florian Schneider – vocoder, speech synthesis, synthesizer, electronics, software
*Karl Bartos – electronic drums, software
*Wolfgang Flür – software

Technical

*Ralf Hütter – mixing, cover, original artwork reconstruction, album concept, production
*Florian Schneider – mixing, cover, album concept, production
*Peter Bollis – hardware
*Hermann J. Poertner – hardware
*Gerd Rothe – hardware
*Pit Franke – software
*Karl Klefisch – software
*Falk Kübler – software
*Takeshi Shikura – software
*Martin Tewis – software
*Carol Martin – software
*Tom Lanik – software
*Doreen D'Agostino – software
*Marvin Katz – software
*Bob Krasnow – software
*Günter Spachtholz – software
*Joachim Dehmann – software
*Emil Schult – cover
*Günter Fröhling – photos
*Johann Zambryski – original artwork reconstruction

Charts

Weekly charts

Year-end charts

Certifications

References

External links

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1981 albums
Albums produced by Florian Schneider
Albums produced by Ralf Hütter
1980s concept albums
Electropop albums
EMI Records albums
1980s German-language albums
Kraftwerk albums
Warner Records albums