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CHAY-FM is a Canadian radio station in
Barrie Barrie is a city in Southern Ontario, Canada, about north of Toronto. The city is within Simcoe County and located along the shores of Kempenfelt Bay, the western arm of Lake Simcoe. Although physically in Simcoe County, Barrie is politically i ...
,
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
broadcasting at 93.1 FM. The station airs a
Rhythmic Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...
-leaning CHR format, using its on-air brand name as ''
Fresh Fresh or FRESH may refer to: People *DJ Fresh (born 1977), UK-based drum and bass artist *DJ Fresh (producer), US-based R&B producer born Marqus Brown Arts, entertainment, and media Films * ''Fresh'' (1994 film), a crime film * ''Fresh'' (200 ...
93.1''. The station is owned by
Corus Entertainment Corus Entertainment Inc. is a Canadian mass media company. Formed in 1999 as a spin-off from Shaw Communications, it has prominent holdings in the radio, publishing, and television industries. It is headquartered at Corus Quay in Toronto, Onta ...
.


History

CHAY signed on the air originally with a hybrid
easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
/
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
format on May 21,
1977 Events January * January 8 – Three bombs explode in Moscow within 37 minutes, killing seven. The bombings are attributed to an Armenian separatist group. * January 10 – Mount Nyiragongo erupts in eastern Zaire (now the Democratic R ...
, but changed to more of an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format the following decade with the decline of beautiful music on FM radio. The station was initially broadcast from a 1,000 foot tower just south of Barrie that it had shared with local television station
CKVR-TV CKVR-DT (channel 3) is a television station in Barrie, Ontario, Canada, serving as the flagship station of the CTV 2 system. It is owned and operated by Bell Media alongside Toronto-based CTV outlet CFTO-DT, channel 9 (although the two stations ...
. On September 7 of that year, a small plane crashed into the tower, destroying the building and killing everyone on board.
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
station
CHIN-FM CHIN-FM (100.7 MHz) is a commercial radio station in Toronto, Ontario, Canada. It broadcasts a Multilingual radio format and is owned by CHIN Radio/TV International. It is co-owned with CHIN 1540 AM and CHIN-1-FM at 91.9 MHz. All three ...
assisted CHAY in temporarily restoring its signal until the tower was replaced one year later. In 1989, CHAY moved to more of a mainstream
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format. Throughout the transition period, the station continued to attract an audience of a quarter million listeners per week. On October 15,
2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...
, CHAY flipped to a
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
/ CHR format as ''Energy 93.1'', simulcasting some programming from its sister station
CING-FM CING-FM (''Energy 95.3'') is a Canadian radio station, which broadcasts at 95.3 FM in Hamilton, Ontario. The station airs a hot adult contemporary format. CING's studios are located on Main Street West in Hamilton, while its transmitter is loca ...
in
Hamilton Hamilton may refer to: People * Hamilton (name), a common British surname and occasional given name, usually of Scottish origin, including a list of persons with the surname ** The Duke of Hamilton, the premier peer of Scotland ** Lord Hamilt ...
. In
2003 File:2003 Events Collage.png, From top left, clockwise: The crew of STS-107 perished when the Space Shuttle Columbia disintegrated during reentry into Earth's atmosphere; SARS became an epidemic in China, and was a precursor to SARS-CoV-2; A des ...
, the station returned to its
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format as ''The New CHAY 93.1 FM''. In
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
, the station was rebranded to ''FM93, Barrie's Fresh Music Mix'', but kept the same AC format. On March 11,
2011 File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...
, the station flipped to an adult hits format as ''CHAY TODAY @ 93.1 FM''; by summer
2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wat ...
, the station moved back to an upbeat mainstream
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format. On May 15,
2015 File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
, CHAY re-branded as ''93.1
Fresh Radio Fresh Radio was a local radio station broadcasting to the Yorkshire Dales in northern England on two medium wave (AM) frequencies and three FM frequencies. It was also heard online via the Fresh Radio website. Transmission Two of the three AM ...
'' with a
hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...
format. CHAY became the eighth Corus radio station to adopt the "Fresh Radio" branding. On April 1,
2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...
,
Shaw Media Shaw Media was the television broadcasting division of Shaw Communications. Shaw Media owned the Global Television Network, which broadcasts nationally via 13 television stations, as well as 19 specialty channels including Slice (TV channel), Sli ...
was sold to
Corus Entertainment Corus Entertainment Inc. is a Canadian mass media company. Formed in 1999 as a spin-off from Shaw Communications, it has prominent holdings in the radio, publishing, and television industries. It is headquartered at Corus Quay in Toronto, Onta ...
. In
2019 File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, the station was slightly re-branded to ''
Fresh Fresh or FRESH may refer to: People *DJ Fresh (born 1977), UK-based drum and bass artist *DJ Fresh (producer), US-based R&B producer born Marqus Brown Arts, entertainment, and media Films * ''Fresh'' (1994 film), a crime film * ''Fresh'' (200 ...
93.1'' with a
Rhythmic Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...
-leaning CHR format.


Former logos


References


External links

* * * {{coord, 44.4361, N, 79.7298, W, display=title Hot adult contemporary radio stations in Canada
HAY Hay is grass, legumes, or other herbaceous plants that have been cut and dried to be stored for use as animal fodder, either for large grazing animals raised as livestock, such as cattle, horses, goats, and sheep, or for smaller domesticat ...
HAY Hay is grass, legumes, or other herbaceous plants that have been cut and dried to be stored for use as animal fodder, either for large grazing animals raised as livestock, such as cattle, horses, goats, and sheep, or for smaller domesticat ...
Radio stations established in 1977 1977 establishments in Ontario