The 2010 Mnet Asian Music Awards was the twelfth of the annual music awards in

Seoul, South Korea Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 o ...

that took place on November 28, 2010, at

The Venetian Macao The Venetian Macao () is a hotel and casino resort in Macau owned by the American Las Vegas Sands company. The 39-story structure on Macau's Cotai Strip has of floor space, and is modeled on its sister casino resort The Venetian Las Vegas. It ...

Macau Macau or Macao (; ; ; ), officially the Macao Special Administrative Region of the People's Republic of China (MSAR), is a city and special administrative region of China in the western Pearl River Delta by the South China Sea. With a pop ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. About 10,000 people attended the awards ceremony. The ceremony was the first Mnet Asian Music Awards to occur outside of

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

2NE1 2NE1 (, ) was a South Korean girl group formed by YG Entertainment, which was active between 2009 and 2016. The group was composed of four members: Bom, CL, Dara, and Minzy. Known for breaking typical stereotypes of K-pop, musical experiment ...

took home four awards, the most of the night, including Artist of the Year and Album of the Year. 2PM took home three including the Shilla Duty Free Asian Wave Special Award, as well as rookie group

Miss A Miss A (stylized as "MISS A" or "miss A", Hangul: ) was a South Korean girl group formed by JYP Entertainment. The group debuted in July 2010 with the single "Bad Girl Good Girl" as a quartet consisting of Fei, Jia, Min, and Suzy. Their de ...

won Song of the Year for "

Bad Girl Good Girl "Bad Girl Good Girl" is a song recorded by K-pop girl group Miss A for their debut EP ''Bad But Good''. The song served as the group's debut single in June 2010. "Bad Girl Good Girl" became an instant commercial success in South Korea, topping ...

". In total, there were thirty two awards, including awards not given out during broadcast.

Background

The event marked the twelfth of the annual music awards."MKMF goes into history"
''Asiae''. October 20, 2009. Retrieved April 17, 2012 With its slogan "One Asia", MAMA was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the US and Canada. Artists

Taeyang Dong Young-bae (; born May 18, 1988), better known by his stage names Taeyang (meaning "sun" in Korean) and SOL (when performing in Japan), is a South Korean singer, songwriter and dancer. After appearing in Jinusean's music video "A-yo", Tae ...

DJ Doc DJ D.O.C. is a South Korean hip-hop trio consisting of members Kim Chang-yeol, Lee Ha-neul and Jung Jae-yong. DJ D.O.C. stands for Dream Of Children. DJ DOC released their first album, ''Sorrow of Superman'', in 1994. During a time when Korean h ...

Gummy Gummies, gummi candies, gummy candies, or jelly sweets are a broad category of gelatin-based chewable sweets. Gummi bears, Sour Patch Kids, and Jelly Babies are widely popular and are a well-known part of the sweets industry. Gummies are availab ...

Rain Rain is water droplets that have condensed from atmospheric water vapor and then fall under gravity. Rain is a major component of the water cycle and is responsible for depositing most of the fresh water on the Earth. It provides water f ...

, Hot Potato,

Far East Movement Far East Movement (abbreviated FM) is an American hip hop and electronic music group based in Los Angeles. The group formed in 2003 and as of August 2018 consists of Kev Nish (Kevin Nishimura), Prohgress (James Roh), DJ Virman (Virman Coquia), ...

Perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

I Me I Me (stylized i Me) is a multinational girl group from China whose members are Mocika (李媛希), Niki (易易紫), and Mikan (刘美含) from China; Haley (沈泫京) from South Korea; and Sara (那琳) from Thailand. I Me debuted on May 27, 2 ...

, and

Chemistry Chemistry is the science, scientific study of the properties and behavior of matter. It is a natural science that covers the Chemical element, elements that make up matter to the chemical compound, compounds made of atoms, molecules and ions ...

all won awards during the televised broadcast. A VTR of international artists congratulating the event was also shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan,

Keri Hilson Keri Lynn Hilson (born December 5, 1982) is an American R&B singer, songwriter and actress. She was born and raised in Decatur, Georgia and spent most of her youth working with producer Anthony Dent as a songwriter and background vocalist for ...

, and

will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

CNBLUE CNBLUE ( ko, 씨엔블루) is a South Korean pop rock band formed in 2009. The band consists of Jung Yong-hwa (leader, main vocals, guitar, keyboard, rap), Kang Min-hyuk ( drums), and Lee Jung-shin ( bass). First bassist Kwon Kwang-jin left the ...

, 2AM,

Jo Kwon Jo Kwon ( born on August 28, 1989) is a South Korean singer, television host, actor, entertainer and the leader of South Korean boy band 2AM. He has starred in multiple musicals such as ''Jesus Christ Superstar'' playing the role of King Her ...

Ga-In Ga-in is a Korean female given name. People with this name include: *Han Ga-in (born 1982), South Korean actress *Song Ga-in (born 1986), South Korean trot singer, Miss Trot season 1 winner *Son Ga-in (born 1987), South Korean singer and actress, ...

who also won awards, however, were not broadcast due to lack of attendance."[2010MAMA] part 1"
. ''MAMA''. Retrieved January 14, 2015.

Performances

The following individuals and groups, listed in order of appearance, performed musical numbers at the ceremony.

Presenters

– presented Best New Female Artist * Miss Korea's

Jung So-ra Jung So-ra (Hangul: 정소라; born March 10, 1991), also known as Sora Jung in the Western media, is a Korean beauty pageant titleholder who was crowned Miss Korea 2010 and represented her country in the 2011 Miss Universe pageant. Early life ...

, Chang Hyung-jin, Ha Yun-jong – presented Best Dance Performance by a Male Group * Eugene – presented Best New Asian Artist Award * Woo Man-so – presented Best Digital Single * John Park,

Jang Jae-in Jang Jae-in (Hangul: 장재인, born June 6, 1991), also known as Jang Jane, is a South Korean singer-songwriter known for her unique voice. Jang became well known after she finished third in the South Korean reality television series '' Superstar ...

Kang Seung-Yoon Kang Seung-yoon (Korean: 강승윤; born ), also known mononymously as Seungyoon or Yoon, is a South Korean singer-songwriter, actor, and leader of boy band Winner. His appearance on the reality television singing contest ''Superstar K2'' (20 ...

– introduced presenter Zhang Jie * Son Ho (손호영) and Kim Jung-min (김정민) – presented Asian Pop Artist * Kim Jongju and Choo Hyunhee – presented Best Female Group *

– introduced presenters

and Perfume *

Cho Yeo-jeong Cho Yeo-jeong (born February 10, 1981) is a South Korean actress. She is best known internationally for her role in the film ''Parasite'' (2019), which won four Academy Awards and became the first non-English language film to win the award for Be ...

– presented Best Male Solo Artist *

Yoon Jong-shin Yoon Jong-shin (; born October 15, 1969) is a South Korean singer-songwriter, record producer, and the CEO of Mystic Story. Early life and education Yoon completed high school at Daewon Foreign Language High School and studied Korean Language ...

and

Seo Hyo-rim Seo Hyo-rim (; born January 6, 1985) is a South Korean actress. Filmography Television series Film Variety show Music video Awards and nominations References External links * * * * * Living people 1985 births South Korean te ...

– presented

Best Rap Performance The Grammy Award for Best Rap Performance is an honor presented to recording artists for quality rap performances. It was first presented at the 31st Annual Grammy Awards in 1989 and again at the 32nd Annual Grammy Awards in 1990, after which p ...

Song Joong-ki Song Joong-ki (; born September 19, 1985) is a South Korean actor. He rose to fame in the historical coming-of-age drama ''Sungkyunkwan Scandal'' (2010) and the variety show '' Running Man'' (2010–2011) as one of the original cast members. S ...

– presented Best Solo Vocal Performance and Best Asian Artist *

Oh Ji-ho Oh Ji-ho (born April 14, 1976) is a South Korean actor. He is best known for the television dramas '' Couple or Trouble'' (2006), '' The Slave Hunters'' (2010), ''Queen of the Office'' (2013) and ''My Fair Lady'' (2016). Career Oh was born and r ...

and

So Yoo-jin So Yu-jin (; born August 11, 1981) is a South Korean actress. She is best known for her leading roles in the television dramas ''Rookie'' (2000), ''Delicious Proposal'' (2001), ''Fox and Cotton Candy'' (2001), as well as in ''Rival'' (2002) and '' ...

– presented Best Male Group and Best Solo Dance Performance * UV – presented Best Band Performance *

Kim Dong-wook Kim Dong-wook (born July 29, 1983) is a South Korean actor. After appearing in student short films and several minor parts, Kim became a star through his supporting role in the popular TV series '' Coffee Prince'' (2007), followed by box office ...

– presented Best Dance Performance by a Female Group * Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan,

– VTR Greetings *

Ok Taecyeon Ok Taec-yeon (; born December 27, 1988), known mononymously as Taecyeon, is a South Korean rapper, singer, songwriter, actor and entrepreneur. He is the main rapper of the South Korean boy band 2PM. In 2010, Ok debuted as an actor in the Kore ...

Nichkhun Nichkhun Buck Horvejkul ( th, นิชคุณ หรเวชกุล; ; born June 24, 1988), better known mononymously as Nichkhun ( ko, 닉쿤), is a Thai American singer, songwriter, rapper, actor and model who is currently based in Sou ...

, Song Jong-min – presented Best International Artist *

– introduced Huh Gak *

Kim Jung-eun Kim Jung-eun (born March 4, 1976) is a South Korean actress best known for her roles in the film ''Marrying the Mafia'' (2002) and the television series ''Lovers in Paris'' (2004), '' I am Legend'' (2010) and '' Make a Woman Cry''. In 2008, Kim ...

– speech *

Kim Kang-woo Kim Kang-woo (born July 11, 1978) is a South Korean actor. He is best known from his roles in ''The Taste of Money'' and '' The Missing''. Career Kim Kang-woo majored in Theater and Film at Chung-Ang University. In early, Kim work as singer in 1 ...

– presented Best R&B Asian Artist * Hanni and Shilla Duty Free CEO – presented The Shilla Duty Free Asian Wave Award * Jun Jeong Myeong and Kim Hyun Jung – presented

Best Music Video The Grammy Award for Best Music Video is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos. Hon ...

Joo Jin-mo Joo Jin-mo (born Park Jin-tae on 26 September 1974), is a South Korean actor. He is best known for his leading roles in the films '' Happy End'' (1999) in which he won Grand Bell Awards for Best Supporting Actor, '' 200 Pounds Beauty'' (2006), ...

– presented

Artist of the Year ''Artist of the Year'' is a television competition shown on the Sky Arts channel (formerly known as Artsworld and Sky Arts 1) which aims to find the best portrait and landscape painter every year. Overview Through several rounds of regional comp ...

Yoon Eun-hye Yoon Eun-hye (; born October 3, 1984) is a South Korean actress, singer, entertainer and model. She debuted as a member of girl group Baby Vox, staying with the group from 1999 to 2005. Yoon has since moved on to acting and is best known for st ...

– presented Album of the Year * Hong Jongmin and

– presented Song of the Year

Winners and nominees

2011 MuchMusic Video Awards - Far East Movement

Winners are listed first and highlighted in boldface. ; Special awards * Best New Asian Artist Award:

– "Aiayiya" * Asian Pop Artist:

– "Chocolate Disco" * Best Asian Artist:

Jason Zhang Zhang Jie (born 20 December 1982 in Chengdu, Sichuan), also known as Jason Zhang, is a Chinese pop singer. He made his television series debut in the reality singing competition ''My Show'' in 2004, which he won. By the end of May 2017, Zhang ha ...

– "It's Love" * Best R&B Asian Artist:

– "Pieces Of Dream" * Best International Artist:

– "

Like a G6 "Like a G6" is a song by American music group Far East Movement featuring fellow American musicians Dev and The Cataracs, released as the lead single from Far East Movement's third studio album ''Free Wired''. The track reached number one on the ...

" * Choreographer Award: Kim Hwa-young * Producer Award:

Psy Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...

* Adult Music Award:

Tae Jin-ah Jo Bang-heon (Hangul: 조방헌; born February 16, 1953), better known by his stage name, Tae Jin-ah (), is a South Korean trot singer and entertainer. He debuted in 1973 with the song, "My Heart Express Train," and rose to fame soon after wit ...

* Stylist Award: Yang Seung-ho * Performance Award:

Jisan Valley Rock Festival Valley Rock Festival (also known as VRF, Jisan Valley Rock Festival and Ansan Valley Rock Festival) is held annually on the last weekend of July. Sharing many artists, the festival is arranged by 9 Ent, which is Smash Corporation, and in close co ...

Multiple awards

Artist(s) with multiple wins

The following artist(s) received two or more wins (excluding the special awards):

Artist(s) with multiple nominations

The following artist(s) received more than two nominations:

Controversy

SM Entertainment boycott

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

, one of the largest Korean music agencies, boycotted the 2010 Mnet Asian Music Awards, as they did in 2009. The show was under fire for fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.

Location

In addition,

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

came under criticism because of the date and location of the awards. They were the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' ''

The Music Trend ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...

'' show or the awards ceremony.

References

External links

Mnet Asian Music Awards
official website {{Mnet Asian Music Awards MAMA Awards ceremonies Mnet Km Music Festival Mnet Km Music Festival Mnet Km Music Festival Mnet Km Music Festival