Trustmark (commerce)
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Trustmark (commerce)
A trustmark is an image, logo, or badge that is typically displayed on an E-commerce website, indicating that the site has passed certain digital security tests or is operated by a member of a professional organization. The trustmark is intended to show approval of the brand by a recognizable third party. Customers gain confidence and may be more inclined to transact business with a brand bearing a trustmark. One of the oldest familiar trustmarks, the Good Housekeeping Seal of Approval, was established in 1909 as a way for the magazine's Research Institute to endorse specific products backed by a two-year warranty. In the modern era, digital trustmarks can be a machine-readable authentication feature within an identity trust framework. In the United Kingdom since 2006, there is a non-profit entity called TrustMark that under a master agreement from the Department for Business, Energy and Industrial Strategy licenses and audits businesses that register to carry out work inside and ne ...
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E-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ...
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Digital Security
Digital security refers to various ways of protecting a computer's internet account and files from intrusion by an outside user or a hacker. Computers and the Internet Internet security involves the protection of a computer's internet account and files from intrusion by an outside user. Internet users today are familiar with companies like Symantec ( Norton Anti-Virus) and McAfee that provide them with internet security products to guard against computer viruses, as well as to provide secure firewalls and protection against spyware. Organizations like the Center for Internet Security (CIS) provide enterprises with resources for measuring information security status and making rational security investment decisions. An example of secure smart card technology usage is the Microsoft .NET card framework. This is a software framework that is available with several Microsoft Windows operating systems. It includes a library of coded solutions to prevent common programming problems a ...
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Good Housekeeping
''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Housekeeping Seal", a limited warranty program that is popularly known as the "Good Housekeeping Seal of Approval". ''Good Housekeeping'' was founded in 1885 by American publisher and poet Clark W. Bryan. By the time of its acquisition by the Hearst Corporation in 1911, the magazine had grown to a circulation of 300,000 subscribers. By the early 1960s, it had over 5 million subscribers and was one of the world's most popular women's magazines. History and profile On May 2, 1885, Clark W. Bryan founded ''Good Housekeeping'' in Holyoke, Massachusetts as a fortnightly magazine. The magazine became a monthly publication in 1891. The magazine achieved a circulation of 300,000 by 1911, at which time it was bought by the Hearst Corporation. It to ...
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Digital Identity
A digital identity is information used by computer systems to represent an external agent – a person, organization, application, or device. Digital identities allow access to services provided with computers to be automated and make it possible for computers to mediate relationships. The use of digital identities is so widespread that many discussions refer to the ''entire'' collection of information generated by a person's online activity as a "digital identity". This includes usernames, passwords, Search engine, search history, birthdate, social security number, and purchase history, especially where that information is publicly available and not anonymized and so can be used by others to discover that person's civil identity. In this broader sense, a digital identity is a facet of a person's social identity and is also referred to as ''online identity''. An individual's digital identity is often linked to their civil or national identity and many countries have instituted n ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ...
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Department For Business, Energy And Industrial Strategy
The Department for Business, Energy and Industrial Strategy (BEIS) is a department of His Majesty's Government. The department was formed during a machinery of government change on 14 July 2016, following Theresa May's appointment as Prime Minister, through a merger between the Department for Business, Innovation and Skills (BIS) and the Department of Energy and Climate Change (DECC). Responsibilities The department has responsibility for: * business * industrial strategy * science, research and innovation * deregulation * energy and clean growth * climate change While some functions of the former Department for Business, Innovation and Skills, in respect of higher and further education policy, apprenticeships and skills, were transferred to the Department for Education, in a statement May explained:The Department for Energy and Climate Change and the remaining functions of the Department for Business, Innovation and Skills have been merged to form a new Department for B ...
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Mozilla
Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, with only minor exceptions. The community is supported institutionally by the non-profit Mozilla Foundation and its tax-paying subsidiary, the Mozilla Corporation. Mozilla's current products include the Firefox web browser, Thunderbird e-mail client (now through a subsidiary), Bugzilla bug tracking system, Gecko layout engine, Pocket "read-it-later-online" service, and others. History On January 23, 1998, Netscape made two announcements. First, that Netscape Communicator would be free; second, that the source code would also be free. One day later, Jamie Zawinski from Netscape registered . The project took its name "Mozilla", after the original code name of the Netscape Navigator browser—a portmanteau of "Mosaic and Godzilla", and us ...
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New York University School Of Law
New York University School of Law (NYU Law) is the law school of New York University, a private research university in New York City. Established in 1835, it is the oldest law school in New York City and the oldest surviving law school in New York State. Located in Greenwich Village in Lower Manhattan, NYU Law offers J.D., LL.M., and J.S.D. degrees in law. Globally, NYU Law is ranked as the fifth-best law school in the world by the ''Academic Ranking of World Universities'' (''ARWU'') for subject Law in 2022, after having ranked as the world's fourth-best law school in 2020. In 2017, NYU Law ranked as high as second best in the world by the same benchmark Shanghai Ranking ''ARWU''. NYU Law is also consistently ranked in the top 10 by the ''QS World University Rankings''. NYU Law is in the list of T14 law schools which has consistently ranked the Law school within the top 7, since '' U.S. News & World Report'' began publishing its rankings in 1987. In the ''SSRN'' (former ...
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TrustArc
TrustArc (formerly TRUSTe) is a privacy compliance technology company based in San Francisco, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool.   History TrustArc, was founded as a non-profit industry association called TRUSTe in 1997 by Lori Fena, then executive director of the Electronic Frontier Foundation, and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns. In 2000, TRUSTe became the first organization to join the Safe Harbor framework of the U.S. Department of Commerce and the European Union, and subsequently launched its EU Safe Harbor Seal Program. The EU-US Safe Harbor was agreed upon by the Department of Commerce and the EU to provide a frame ...
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Privacy Seal
A privacy seal is a type of trust seal or trustmark granted by third party providers for display on a company's website. Companies pay an annual fee (usually ranging from a few hundred to several thousand U.S. dollars) to have an image of the third party provider's seal pasted onto their homepage or privacy policy page. Users can oftentimes click on the seal and be redirected to the web assurance seal service's website which verifies the validity of the privacy seal. They are meant to act as a visual assurance for consumers that the website in question meets a certain standard of privacy. The idea of a privacy seal originates with its physical manifestation – companies have long sought seals of approval like Good Housekeeping to be placed on their tangible products in order to draw in customers who value "quality". While all web assurance seal services follow the guidelines set by the Federal Trade Commission, some providers may have additional requirements. Checks are then condu ...
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Trust Signals
Trust signals are evidence points that appear online to help customers feel more secure in their decision to purchase from a business or buy a product or service. Trust signals were described in an article published in the March 2000 edition of the ''Journal of Computer-Mediated Communication'' as trust badges or seals from organizations such as the Better Business Bureau and TrustArc on e-commerce websites. At that time, consumers were more skeptical of providing their credit card information and other personal details to a website; trust signals helped visitors overcome their fears. A 2022 book, ''Trust Signals'' by Scott Baradell, was published on the subject. In current internet marketing parlance, trust signals fall into three major categories: * Trust signals that encourage visitors to complete a purchase or take an action; * Trust signals elsewhere online that drive visitors to a website; and * Trust signals that visitors might not notice, but that Google uses for ranking. ...
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